The Voice In My HED
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.
S1 E41 · Mon, September 09, 2024
The Keys to a Great Interview - Part One
After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.
S1 E40 · Mon, June 10, 2024
Forking Genius
Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.
S1 E39 · Mon, June 03, 2024
What Anyone Who Uses a Microphone Can Learn from Van Halen
Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.
S1 E38 · Mon, May 27, 2024
What Broadcasters & Podcasters Can Learn from Barbra Streisand
There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.
S1 E37 · Wed, January 03, 2024
Hey Podcaster! Show Me Your Deck!
I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.
S1 E36 · Mon, August 21, 2023
They Lied To Us
They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. LINK: Toward the end of this episode, Neil mentions this link: https://enhancementmarketing.com
S1 E35 · Mon, June 12, 2023
Hey, Where's My Biscotti?
Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?
S1 E34 · Mon, May 22, 2023
The Gorilla In The Room
It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.
S1 E33 · Mon, May 01, 2023
In Defense Of Defensibility
Doing things on purpose is the difference between the pros and the cons. (And by " pros and cons " I don't mean " positives and negatives ".)
S1 E32 · Mon, April 17, 2023
The Consumer Is Always Right - Even When They're Idiots
But keeping that in mind, you have to choose which hills to die on.
S1 E31 · Mon, April 03, 2023
Is It Podcasting's Pendulum? Or Is It A Wrecking Ball?
We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.
S1 E30 · Mon, March 20, 2023
Hiatus Hysteria & The Myth of the Publishing Schedule
It's been four months since the last episode of this show. Certainly it has podfaded and will never recover, right?
S1 E29 · Mon, November 21, 2022
Going Through The Motions
Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.
S1 E28 · Mon, November 14, 2022
Why Your A/B Testing Isn't Working
A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.
S1 E27 · Mon, November 07, 2022
Advertising Fails On This One Mistake
Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.
S1 E26 · Mon, October 17, 2022
Content Creation and the Genesis of a Curmudgeon
Content creation is supposed to be fun... isn't it?
S1 E25 · Mon, October 10, 2022
Attention As Currency
We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.
S1 E24 · Mon, October 03, 2022
Stop Selling Me Stuff
There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.
S1 E23 · Tue, September 13, 2022
Introducing Enhancement Marketing™
Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people. Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)
S1 E22 · Mon, September 05, 2022
Funny Advertising Doesn't Work... Does It?
"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.
S1 E21 · Mon, August 29, 2022
Google Says "You Should Have Listened To Neil Hedley"
For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.
S1 E20 · Mon, June 27, 2022
The Hollywood Quote We All Got Wrong
When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.
S1 E19 · Mon, June 13, 2022
My Lifetime Ban from the Podcasting Cool Kids Club
SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.
Mon, May 30, 2022
What Podcasters Can Learn From Their Golf Game
As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.
S1 E17 · Mon, May 23, 2022
What's Your Favorite Position?
Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.
S1 E16 · Mon, May 09, 2022
Soufflé As A Teaching Tool
I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.
S1 E15 · Mon, May 02, 2022
The Art of Not Creating
Just because you can do a thing, doesn't always mean you should .
S1 E14 · Mon, April 25, 2022
Are You Talkin' To Me?!
For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.
S1 E13 · Tue, April 19, 2022
Normalizing Mediocrity
While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?
S1 E12 · Mon, April 11, 2022
The Connection Reflection
You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.
S1 E11 · Mon, April 04, 2022
Iterating VS Quitterating
It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.
S1 E10 · Mon, March 28, 2022
Zen and the Art of Ambulance Chasing
Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse. To see the photo Neil talks about in this week's episode, click here . Or find it by following us on Twitter: https://twitter.com/KNOPPStudios
S1 E9 · Mon, March 21, 2022
What Most People Get Wrong In Front Of A Microphone
Let's have this conversation now, one time, and then we never have to cover it again.
S1 E8 · Mon, March 14, 2022
Don't Find A Niche. Find The Right Niche.
Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.
S1 E7 · Mon, March 07, 2022
What Marketers Can Learn From My 3-Year-Old
Toddlers should attend more board meetings. We'd wind up with much smarter content.
S1 E6 · Mon, February 28, 2022
Why On Earth Would You Call It "The Blog"?
Or, how being the smartest kid in the room might be hurting you.
S1 E5 · Mon, February 14, 2022
The One Thing That's Killing Your Writing
A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?
S1 E4 · Mon, February 07, 2022
Norm MacDonald, Marketing Genius
In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.
S1 E3 · Mon, January 31, 2022
How To Get "Natural Sound"
Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.
S1 E2 · Mon, January 31, 2022
The Uncomfortable Truth About Podcast Advertising
We'll probably catch considerable heat for this. But somebody's got to say it. Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.
S1 E1 · Mon, January 31, 2022
The Awesomeness Of Hyperbole
Hyperbole is literally the worst thing in the entire history of the Universe. (SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)
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