Mastering eCommerce Marketing
Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
Tue, April 15, 2025
152. Turn Your Amazon Side Hustle into Full-Time with Corey Ganim
Welcome back to Mastering E-Commerce Marketing . Eitan Koter’s hosting today’s episode, and he’s joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network. Corey started his Amazon journey after leaving his job at IBM, and now he’s sold over $13 million worth of products through wholesale. But it didn’t happen overnight. In this episode, he shares how he built his business step by step, how he landed brand deals by just showing up consistently, and why sometimes the least “cool” products are the best ones to sell. It’s one of those chats that clears up a lot of confusion about Amazon selling, especially wholesale, and shows what really goes on behind the scenes. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Corey Ganim, Managing Partner at BrandRocket eCommerce Retail/Distribution Corey Ganim’s LinkedIn: https://www.linkedin.com/in/corey-ganim <span style="backgr
Thu, April 10, 2025
151. Simple Video Strategy That Works with Daniel Borba
On this episode of Mastering eCommerce Marketing , Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals. Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products. He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time. If you’ve ever wondered why some videos perform and others don’t, this episode will make it clearer. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Borba, Chief Executive Officer at SparkPortal Daniel Borba’s LinkedIn: https://www.linkedin.com/in/danielborba SparkPortal: https://sparkportal.com/ Watch the full Youtube video here: https://youtu.be/PzBUaIKTxWM Takeaways: Video is becoming cheaper and more accessible, but the quality bar is rising. Relevancy in video content is crucial for engaging the target audience. Companies often focus too much on either the top or bottom of the marketing funnel. Qualitative feedback is as important as quantitative data in video marketing. Thought leadership content works well at the top of the funnel. Short, engaging videos are essential for lead generation. Long-form content can be effective for deep dives and webinars. Measuring watch-through rates helps assess video relevance. Video serves as a key differentiator in competitive markets. A strategic approach to video marketing is necessary for long-term success. Chapters: 00:00 Introduction to Video Marketing and Its Importance 07:09 Understand
Tue, April 08, 2025
150. Lessons You Won’t Learn in School with Marques Ogden
In this episode, Eitan Koter welcomes Marques Ogden , former NFL athlete and now a business coach, speaker, and host of Get Authentic with Marques Ogden . After a tough fall post-football, Marques rebuilt his life and career from scratch. They talk about how real leadership is less about control and more about listening, respecting others, and staying grounded in your values. Marques also shares how he works with Fortune 500 companies to improve communication, mindset, and team dynamics — not with a magic formula, but with honesty and consistency. You’ll also hear about his “Success Cycle” — a simple but powerful approach built on ambition, drive, and hard work. It’s a great conversation that keeps things real and down-to-earth. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Marques Ogden, Podcast Host of Get Authentic With Marques Show Marques Ogden’s LinkedIn: https://www.linkedin.com/in/marquesog
Thu, April 03, 2025
149. Easy Ways to Keep Customers Happy with Vance Morris
Hey everyone, welcome back to Mastering eCommerce Marketing . I’m Eitan Koter, and today’s episode is a fun one. Eitan sits down with Vance Morris , a former Disney leader who spent over a decade crafting the kind of customer experiences people never forget. These days, he helps businesses build systems that make great service not just memorable, but also profitable - all through his Deliver Service Now brand and his “Return on Experience” approach. In this chat, Vance explains what customer experience really means - and spoiler alert, it’s not just about being nice. He breaks down how companies can turn everyday moments into something people remember and return for. One of his go-to strategies? Sending printed newsletters in the mail - yes, actual mail - and why that works better than you might think. We also get into what he learned at Disney, how systems create freedom for teams and owners, and why answering your phone (yes, answering it ) is one of the best things you can do for retention. If you’re trying to keep customers coming back or want to stop competing only on price, this episode’s worth a listen. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Vance Morris, Founder of Deliver Service Now Institute Vance Morris’ LinkedIn: https://www.linkedin.com/in/vancemorris Deliver Service Now Institute: https://deliverservicenow.com Takeaways: Customer experience is broader than customer service. Retention requires a system to remind customers. Engagement can be achieved through offline methods. Disney's systems provide freedom for creativity. Storytelling enhances customer connection and marketing. Immediate actions can significantly improve customer experience. Differentiation is key in a competitive market. Employee satisfaction directly impacts cu
Tue, April 01, 2025
148. Inside the World of Digital Games with Mona Kinal
This week, Eitan Koter sits down with Mona Kinal , Chief Marketing Officer at G2A.com . With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide. They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplace across 100+ countries, and why Gen Z expects more than just ads—they want experiences. Mona also shares how G2A uses AI to protect buyers, shape marketing campaigns, and better understand what users want. It’s a conversation full of sharp takes on personalization, community-building, and how to stay competitive in a fast-changing industry. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mona Kinal, CMO (Executive Team Member) at G2A.COM Mona Kinal’s LinkedIn: https://www.linkedin.com/in/mona-kinal-51255163 G2A.COM: https://www.g2a.com/ Watch the full Youtube video here: https://youtu.be/J6blGvJo1qg Takeaways: G2A is the world's largest marketplace for digital entertainment. The company aims to democratize digital entertainment for all users. AI plays a crucial role in enhancing security and user experience. Understanding user behavior is key to adapting marketing strategies. E-sports and influencer partnerships are vital for community engagement. A strong brand strategy is essential for market positioning. Leadership in marketing requires a balance of global and local perspectives. Personalization in marketing will continue to be a significant trend. Creativity and boldness are necessary for effective marketing campaigns. The gaming industry is rapidly evolving with new technologies and trends. Chapters: 00:00 Introduction to G2A and Gaming Industry 02:30 G2A's Growth and Ma
Tue, March 25, 2025
147. How to Sell Using Voice Commerce with Ezra Cohen
On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how to succeed with subscription services, offering clear tips on making them attractive to customers and profitable for businesses. Ezra and Eitan also talk about the importance of sustainability and how brands can use eco-friendly practices to build trust with shoppers. Plus, Ezra gives useful tips on improving mobile shopping experiences and highlights common mistakes to avoid when launching new products online. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ezra Cohen, eCommerce Representative at Colavita Ezra Cohen’s LinkedIn: https://www.linkedin.com/in/ezra-c-4833217b Colavita USA: https://colavitastore.com/ Watch the full Youtube video here: https://youtu.be/UAvi6gZSSlg Takeaways: Social commerce is becoming essential for brands to reach consumers where they spend their time. TikTok Shop is a significant player in the social commerce space, especially among Gen Z. Subscription models provide predictable revenue and enhance customer loyalty. Sustainability is increasingly important to consumers and can influence purchasing decisions. Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales. Voice commerce is transforming how consumers shop for everyday necessities. Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment. Brands must optimize their websites for mobile to meet consumer expectations. Understanding customer preferences is crucial for successful subscription services. Testing and adapting products based on consumer feedback is vital for long-te
Tue, March 18, 2025
146. The Power of Retention Marketing with Daniel Budai
Growing an e-commerce brand isn’t just about getting new customers—it’s about keeping them. That’s where Daniel Budai, CEO and Founder of Budai Media, comes in. Over the past seven years, his agency has helped 200+ e-commerce brands scale through email, SMS, and retention marketing. One of his clients even made $3 million in just 30 days using these strategies. In this episode, Eitan Koter chats with Daniel about what really works when it comes to email marketing, SMS, and loyalty programs. They talk about why most brands burn out their email lists too fast, how AI is changing email marketing, and the right mix of content vs. promotions to keep customers engaged. Plus, Daniel shares the must-have automations every brand should set up, when SMS makes sense, and how to actually make loyalty programs work for your business. If you're looking to increase revenue without always relying on paid ads, this episode is packed with actionable strategies. Let’s get started. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Budai, CEO & Founder at Budai Media Daniel Budai’s LinkedIn: https://www.linkedin.com/in/budaidaney Budai Media: https://thebudaimedia.com/ Watch the full Youtube video here: https://youtu.be/SmPG5NeGOtM Takeaways: Retention marketing is crucial for increasing customer lifetime value. Personalization and AI are transforming email marketing strategies. Data-driven decisions are essential for optimizing marketing campaigns. A balanced approach of promotional and educational content is key. Pop-ups can significantly enhance subscriber list growth. Email deliverability is becoming more challenging, especially with Gmail. SMS marketing offers higher open and click rates compared to email. Automations like abandoned cart and post-purchase are vital for e-commerce. Loyalty
Tue, March 11, 2025
145. Why Made-to-Order Wins in Fashion with Craig Crawford
What if every piece of clothing was made just for you? That’s exactly what Craig Crawford, digital strategist and founder of Differently Enabled, is working on. In this episode of Mastering E-commerce Marketing, Eitan Koter chats with Craig about how technology is redefining fashion—from AI-driven measurements to on-demand production. Craig explains why off-the-rack sizing is outdated, how brands can use AI and digital tools to create better-fitting clothes, and what it really takes to build a fashion brand that’s truly inclusive. He also shares the biggest mistakes brands make when trying to adapt to this market—and what they should be doing instead. Beyond the tech, Craig dives into the real-world challenges of made-to-order fashion, like supply chain issues, pricing, and getting customers involved in the design process. Whether you’re in eCommerce, digital retail, or fashion, this episode is full of practical takeaways on how to stay ahead. Let’s get into it. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Craig Crawford, Founding Director at Differently Enabled Craig Crawford’s LinkedIn: https://www.linkedin.com/in/craigscrawford Differently Enabled: https://differentlyenabled.com/ Watch the full Youtube video here: https://youtu.be/sAdUhF3WKQ8 Takeaways: Craig Crawford's journey into fashion was inspired by his personal health challenges during COVID-19. Differently Enabled focuses on creating stylish, functional apparel for individuals often overlooked by the fashion industry. The brand emphasizes co-creation with customers to ensure clothing meets their unique needs and preferences. Technology plays a crucial role in reducing lead times and costs in the fashion industry. The fashion industry often fails to understand the diverse needs of consumers with disabilities. Emotional connection in fashion is vital; clothing should empower individuals and boost their confidence. Many brands make the mistake of not knowing their own identity before pursuing inclusivity. Inclusivity in fashion should not just focus on medical needs but also on style and quality. Differently Enabled aims to be a model for the entire fashion industry, not just a niche market. Creativity and critical thinking are essential in the fashion industry, especially in digital transformation. Chapters: 00:00 Introduction to Craig Crawford and Differently Enabled 01:25 The Inspiration Behind Differently Enabled 06:35 Innovations in Inclusive Fashion 11:29 Challenges and Triumphs in the Journey 21:13 C
Tue, March 04, 2025
144. How to Enhance User Engagement with Lisa Bourne
Join host Eitan Koter as he chats with Lisa Bourne , an experienced leader in retail and eCommerce with a Harvard MBA and a strong background in business strategy. Lisa has worked with major brands like Amazon, Bergdorf Goodman, and Neiman Marcus, specializing in sales, marketing, and merchandising. She’s also played a key role in social impact and DEI efforts, previously leading initiatives at Zwift and serving as Executive Director at Outdoor Afro . After a planned sabbatical, Lisa launched MariBourne Ventures , a consulting firm focused on retail and eCommerce optimization, nonprofit strategy, and DEI advisory. She excels at bridging brand storytelling with retail fundamentals, helping businesses drive growth while creating meaningful customer experiences. In this episode, Lisa talks about retail transformation, the impact of AI and personalization on eCommerce, and what brands need to do to stay relevant. She shares how companies can optimize their online presence, improve conversion rates, and build authentic relationships with customers. Lisa also discusses the importance of inclusive leadership and how organizations can create environments where diverse teams thrive. If you're looking for real-world strategies on retail success, leadership, and customer experience, this is the episode for you. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.c
Fri, February 28, 2025
143. Simple Marketing Hacks for E-commerce with Sarah Carusona
Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah’s experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant. Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn’t about pouring money into ads. Instead, it’s about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements. Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details. Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store’s performance and manage marketing channels more efficiently. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: htt
Fri, February 21, 2025
Secrets Big Brands Don’t Want You to Know with Maxwell DesMarais
On this episode of Mastering Ecommerce Marketing , Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies. He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead. Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what’s working, what’s not, and how brands can apply the same principles to grow their business. If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won’t want to miss. Let’s get started! Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimm
Fri, February 14, 2025
141. How to Partner with Pro Athletes with Ishveen Jolly
Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter . Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down. Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn’t—when it comes to athlete marketing. In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you’ve ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways. Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vi
Fri, February 07, 2025
140. The Untold Story of National Underwear Day with Michael Kleinmann
Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce. In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations. Michael also shares his thoughts on agencies (spoiler: he’s not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about. Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: <a href="https://il.linkedin.com/company/vimmi" target="_blank" style="background-color: transpare
Fri, January 31, 2025
139. How to Take Control of Your Social Media with Melanie Boylan
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies. In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers. You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something. If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you. Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ <span style="background-color: transpare
Fri, January 24, 2025
138. How to Build Smarter Online Stores with Ben Marks
Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries. In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market. They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand. If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss. Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: <a href="https://il.linkedin.com/company/vimmi" target="_blank" styl
Fri, January 17, 2025
137. Ranking First in Google and Fast with Thomas Phillips
On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose. Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes. Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth. Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: <a href="https://www.youtube.com/@VimmiCo
Fri, January 10, 2025
136. How to Make Online Selling Easier with Dan Nikas
Welcome to Mastering E-Commerce Marketing ! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing. Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce. This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.com Li
Fri, January 03, 2025
135. How to Navigate Retail Challenges with Terresa Zimmerman
Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail. Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences. This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Terresa Zimmerman, Founder/CEO of Wood Underwear Creator and Host at Main Street Matters www.mainstreetmatters.co LinkedIn Terresa Zimmerman<span style="background-col
Fri, December 27, 2024
134. How to Start Video Marketing with Chris Anderson
Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast . Chris has spent years helping businesses grow their reach and connect with their audiences through video content. In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos. They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: <a href="https://www.youtu
Fri, December 20, 2024
133. How to Align Ads and Landing Pages with Martin Greif
Welcome to Mastering Ecommerce Marketing ! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website. In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center. You’ll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn’t always the answer. Whether you’re running an e-commerce site or trying to improve your landing pages, Martin’s practical advice will help you create a site that works for your visitors—and boosts your conversions. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications
Thu, December 12, 2024
132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway
Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks. With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart. In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market. Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow. Listen in for some no-nonsense tips on building a stronger brand. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Kathy Guzmán Gallowa
Tue, November 19, 2024
131. How to Get Higher Google Rankings with Brandon Leibowitz
Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients. In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture. You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes. Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: <a href="https://il.linkedin.com/com
Thu, November 14, 2024
130. Retail Media and Marketplaces with Matt Krueger
Welcome to another episode of Mastering E-commerce Marketing , hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space. In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience. Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you’re wondering about the role of AI in e-commerce, Matt talks about where he’s seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations. So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there’s plenty in this conversation that you'll enjoy. Let's jump in. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ <span style="background-color: tr
Tue, November 12, 2024
129. Building Digital Authority with Darren Jamieson
In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world. During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive. Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don’t work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google’s updates caught up with them. They also cover the importance of empowering a team to love the industry they’re in, as well as Darren’s approach to bringing a brand’s content to life in a way that sets them apart from the competition. Whether you’re new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/co
Fri, November 08, 2024
128. Secrets to Social Media Success with Jacob Shipley
Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to. During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space. Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business. So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: <a href="https://il.linkedin.com/company/vimmi" target="_blank" styl
Fri, November 08, 2024
128. Secrets to Social Media Success with Jacob Shipley
Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to. During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space. Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business. So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: </
Wed, November 06, 2024
127. How Live Shopping Drives Sales with Matt Hodlofski
Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space. In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail. Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience. If you’re curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you’re in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what’s working right now for brands looking to make an impact. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: <a href="https://il.linkedin.com/company/vimmi" target="_blank" style="background-color: tra
Mon, November 04, 2024
126. Brand Building Strategies in Beauty with Oyéta Kokoroko
Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns. Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand. Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development. If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications <span style="background-color: transpare
Fri, November 01, 2024
125. Advanced Email Marketing Tactics with Nikita Vakhrushev
In this episode of Mastering eCommerce Marketing , host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns. Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable revenue driver. Nikita shares his approach to deliverability, walking through what it takes to get emails into inboxes — from SPF records and DMARC setup to domain warmups. They also talk about the challenge of keeping email lists active year-round to make sure brands are top of mind when key shopping times like Black Friday roll around. Nikita also explains his approach to finding the right balance between promotional and value-driven content in email campaigns, plus the importance of A/B testing to see what resonates with audiences. He shares how SMS can complement email marketing, especially for products with lower price points where a quick, simple message drives conversions. For brands looking to grow their email list, Nikita suggests a mix of strategies, from website pop-ups to lead generation through social channels. Finally, Nikita talks about how AI tools like ChatGPT help his team generate fresh ideas and create content that engages customers effectively. Whether you’re a seasoned marketer or just looking to get more out of email, Nikita’s practical approach to email and SMS offers some solid takeaways for today’s fast-paced eCommerce world. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: <a href="https://www.linkedin.com/in/eitankote
Wed, October 30, 2024
124. How Hoox Elevates Cardholder Activation with Roee Peled
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he’s sharing Hoox’s fresh approach to tackling the competition for top-of-wallet status among credit cards. During their chat, Eitan and Roee explore how Hoox has developed a system for credit card companies to prompt users with targeted offers right at the checkout, boosting engagement without relying on traditional methods like emails or street ads. Roee explains how Hoox leverages zero-knowledge technology to make real-time matches between consumers and their bank offers—without accessing any personal data. This solution provides a smoother shopping experience for users while delivering measurable results for card issuers and banks. Roee also shares what Hoox learned from taking a more agile approach to sales, transitioning from direct merchant outreach to building strategic partnerships with payment gateways and platforms like MasterCard. By focusing on making smart connections in the payment ecosystem, Hoox is scaling faster and improving activation rates—often by up to 25% compared to the usual methods. Eitan wraps up the conversation with a look into the future of customer activation, and Roee talks about how Hoox plans to stay ahead by offering low-friction solutions that fit naturally into the consumer’s shopping experience. This episode offers a closer look at what’s possible in fintech with a little creativity and strategic thinking. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ <
Fri, October 25, 2024
123. Scaling eCommerce Fulfillment with Dani Mechlowitz
Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani's been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences from his journey of growing the business from a small operation into a trusted partner for brands across multiple sectors. In this episode, Dani talks about what it takes to run a successful 3PL (third-party logistics) company, the importance of building strong relationships with brands, and the challenges that come with handling eCommerce fulfillment and omnichannel operations. He also highlights the need for flexibility in a business like his, where they manage both direct-to-consumer orders and large B2B shipments. One of the key takeaways from this conversation is how Delta Fulfillment is embracing new trends like subscription services and omnichannel strategies to stay competitive. Dani also touches on how they’re helping brands with TikTok integration, offering behind-the-scenes content and even live sessions from their warehouse to connect with customers in fresh ways. Whether you’re interested in logistics, eCommerce growth, or finding the right fulfillment partner, Dani’s experiences offer some real lessons for anyone navigating the fast-paced world of eCommerce. Let's get into it! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dani Mechlowitz , Founder & Managing Director at Delta Fulfillment LinkedIn: https://www.linkedin.com/in/danimechlowitz/ Delta Fulfilment : https://deltafulfil
Wed, October 23, 2024
122. Bootstrapping Success with Yoni Kazminski
On today’s episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes. In this conversation, Yoni shares how he grew his companies by providing US-based brands access to high-performing Filipino teams. He talks about the importance of having the right mix between in-house and remote talent, and why it’s crucial to balance strategy and execution. Yoni also touches on lessons learned from growing teams too fast, and how refining focus and setting clear expectations can prevent business inefficiencies. Listeners will also hear about the challenges companies face when scaling remote teams and how MultiplyMii addresses those by offering tailored recruitment and onboarding solutions. Yoni shares advice on how to avoid common pitfalls, improve onboarding, and ensure that remote hires are integrated into the team effectively. It’s a conversation packed with practical knowledge about remote team management, the benefits of outsourcing, and strategies for business growth. Let's get into it! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Yoni Kozminski , Co-Founder and CEO MultiplyMii and Escala LinkedIn: https://www.linkedin.com/in/yonkoz/ MultiplyMii : https://www.multiplymii.com/ Escala : https://www.weareescala.c
Mon, October 21, 2024
121. The Power of Content Marketing with John Roman
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox , a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business. In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots. John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app. It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi <span style="
Fri, October 18, 2024
120. Driving E-Commerce Growth at Puma with Christopher Baird
Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic. In this episode, Christopher talks about the unexpected growth Puma saw when they launched their South Africa eCommerce site and how they quickly adapted to the challenges of balancing supply chains, forecasting, and managing customer demand during such an uncertain time. He also shares his thoughts on how Puma has been using data analytics and AI to get a better understanding of their customers, optimize their operations, and improve profitability. Christopher explains how Puma has embraced omni-channel strategies and worked closely with brick-and-mortar partners, online marketplaces, and third-party platforms to grow their business. He also touches on the importance of product inventory management and how the company is staying agile in a fast-changing retail environment. If you’re interested in how data, customer experience, and smart business decisions come together to grow an eCommerce operation, this episode is a great listen. So, sit back and enjoy this conversation between Eitan and Christopher Baird. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunication
Wed, October 16, 2024
119. Streamlining Global Ecommerce with Justus Klover-Schlotfeld
Welcome to this episode of Mastering eCommerce Marketing , hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations. In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency. They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations. Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you’re looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways. Let’s jump into the conversation with Eitan and Justus. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Justus Klüver -
Mon, October 14, 2024
118. Guide to Marketing Fundamentals with Eagan Heath
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics. In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop up. They discuss how platforms like Google and Meta are becoming more competitive, making it harder for businesses to get noticed through traditional methods like SEO and paid search. Eagan also touches on the importance of getting back to the basics—knowing your audience, understanding their needs, and creating content that speaks directly to them. They also explore how newer approaches like influencer marketing and TikTok can offer fresh opportunities, and why it’s crucial to balance marketing efforts across different stages of the funnel. Whether you’re working on email, SEO, or paid ads, this episode has some great takeaways on how to stay focused in a crowded digital space. Stay tuned for some valuable strategies and a down-to-earth conversation on what really works in digital marketing today. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Eagan Heath, Digital Marketing Agency Partner at Asymmetric
Fri, October 11, 2024
117. Managing Full Funnel E-commerce with Nicholas Hernandez
In today’s episode of Mastering eCommerce Marketing , host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space. During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities like organic and paid marketing, to customer retention strategies at the bottom of the funnel. He also discusses how Felina is expanding its product line into athleisure and loungewear, offering a new way to engage both their loyal and new customers. A key takeaway from the episode is how Nicholas and his team are navigating the challenges of transitioning a legacy brand to the digital space while staying agile. He shares some practical strategies for balancing wholesale and e-commerce, and the importance of understanding your customer, whether online or in-store. There’s also an interesting look at how Nicholas applies his startup experience to keep the team lean, adaptive, and focused on testing new ideas. It’s a conversation packed with real-world strategies and thoughtful approaches to scaling e-commerce. So, let’s get into it with Nicholas Hernandez. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Nicho
Thu, October 10, 2024
116. Social Media’s Impact in Beauty Marketing with Breanna Greenberg
In this episode of Mastering eCommerce Marketing , host Eitan Koter welcomes Breanna Greenberg, the VP of Marketing at Stratia Skincare. Breanna has been in the beauty industry for over a decade, working with both big brands and startups, and she shares her journey from starting as one of the first social media managers to leading marketing at a fast-growing skincare company. Throughout the episode, Eitan and Breanna talk about the changing world of digital marketing, especially in the beauty and skincare space. Breanna explains how Stratia Skincare focuses on educating customers about their skin and staying transparent with their product formulations, instead of just following trends. She also highlights how video content, especially on platforms like TikTok, plays a big role in building customer trust and engagement. One of the key takeaways is how Breanna's team at Stratia uses employee-driven content and live TikTok events to connect with their audience in a real and authentic way. Breanna also shares how testing new digital tools and platforms early on has helped them stay ahead in a rapidly changing market. The conversation touches on the balance between new customer acquisition and retention, and how Breanna views marketing as ultimately about driving sales. Plus, listeners will get a peek into her work-life balance and some of the unique hobbies she enjoys outside of work. It’s a laid-back, insightful chat with a lot of useful lessons for anyone in marketing or eCommerce. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: <a href="https://www.youtube.com/@VimmiCommunications" target="_blank" style="backg
Tue, October 08, 2024
115. Customer-Focused Marketing Tips with Adele Nasr
Welcome back to Mastering eCommerce Marketing ! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow. In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success. We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do. So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball LinkedIn: https://www.linkedin.com/in/adelenasr Synergy Pickleball: synergypickleball.com Adele's consulting email: adeleconsulting.com Adele's consulting page: <a href="https://www.google.com/url?q=https://brand.page/adeleconsulting&sa=D
Fri, October 04, 2024
114. Marketing Success Secrets from Jennifer Sutton
Welcome to another episode of Mastering E-commerce Marketing ! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's fast-paced digital environment. In this episode, we explore Jennifer's journey from working with large agencies to launching her own firm, focusing on a more holistic approach to helping businesses thrive. We’ll touch on the significant shifts in the marketing landscape due to technology, and how agencies can still provide that crucial human touch, especially in creative processes. Jennifer shares her thoughts on the importance of understanding your brand's message and positioning before jumping into tactics. We discuss the role of data in making smarter marketing decisions and the need for businesses to recognize their strengths and not just follow competitors blindly. We'll also chat about work-life balance and how Jennifer manages to stay grounded while juggling her responsibilities as a founder and a mom. So, if you're looking to refine your marketing strategy or simply want to gain some wisdom from Jennifer’s extensive experience, stay tuned! There’s a lot to learn, and I'm sure you’ll find this conversation as engaging as I did. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jennifer Sutton, Founder & CEO of Bright Marketing LinkedIn: https://www.linkedin.com/in/jenniferjsutton/ Takeaways: The agency industry has evolved over the years, with technology playing a significant role in improving efficiency in media planning and buying. Marketing strategies should be intentional and tailored to the brand's unique strengths and target audience, rather than blindly following competitors. Storytelling is a crucial aspect of branding, and brands can learn from the art of filmmaking in conveying their message effectively. Platforms like TikTok have changed the marketing landscape, requiring
Mon, September 30, 2024
113. The D2C Shift in Cycling with Luis Torres
Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America. In our conversation, we’ll explore how Luis transitioned from working in manufacturing to the cycling industry, the challenges he faced while launching e-commerce operations, and how the pandemic reshaped their logistics and delivery strategies. He’ll share some of the innovative approaches he has implemented to enhance customer experience, including various payment options and assembly processes for their bikes. We’ll also touch on the competitive landscape of the cycling industry post-pandemic, how to navigate price wars, and the potential for future loyalty programs to keep customers engaged. Plus, Luis will share a fun personal story about his adventurous past in extreme sports and how that led him to a more relaxed approach with cycling today. So, grab your headphones and join us for a great conversation about the intersection of passion, innovation, and business in the cycling world! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Luis Torres, EMEA- Digital Commerce Operations Manager, Specialized Bicycles Components LinkedIn: https://www.linkedin.com/in/tmgerardo/ Watch the full Youtube video here: https://youtu.be/v0MllNYt1oU Takeaways: Specialized launched e-commerce in multiple regions, starting with the US, and expanded to other markets like Mexico. The operational side of e-commerce involves setting up digital infrastructure, managing warehouses and logistics, and building relationships with stores. Specialized offers two delivery methods: ship to home and pickup in store. The bikes are pre-assembled and require minimal assembly by the customer. The bike industry is highly competitive, with price wars and a focus on customer satisfaction. Luis Torres has had over
Fri, September 27, 2024
112. Optimizing E-commerce Operations with Parag Mamnani
Welcome to another episode of Mastering eCommerce Marketing ! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management. In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where big players, like Shopify and major marketplaces, are dominating the space. We also dive into how AI is playing a role in optimizing operations beyond just content creation and marketing, with a focus on improving efficiency and reducing costs. If you're an e-commerce brand navigating today’s landscape, you’ll find real, straightforward tips on how to optimize your business, manage costs, and grow smartly in a competitive market. Enjoy the conversation! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Parag Mamnani, the founder and CEO of Webgility. LinkedIn: https://www.linkedin.com/in/paragmamnani/ Webgility: http://www.webgility.com/ Watch the full Youtube video here: https://youtu.be/NHuA47Ihf9k Takeaways: There has been a shift in the e-commerce industry from focusing solely on revenue growth to prioritizing profitability. Small businesses face challenges in competing with large marketplaces and need to be thoughtful about their channels and customer acquisition strategies. The order management system (OMS) industry is evolving with the rise of platforms like Shopify and the addition of more capabilities. AI has the potential to optimize business operations and finance by leveraging data and providing predictive insights. Webgility offers free onboarding and support to help businesses streamline their accounting operations. Maintaining a work-life balance is important for business owners. Chapters: 00:00 The Shift from Revenue Growth to Profitability in E-commerce 02:34 The Evolu
Wed, September 25, 2024
111. How The Grommet Drives Growth with Greg Rollett
In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards. His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers. During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers. If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice. Let’s get started! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Greg Rollett, Head of Growth at The Grommet LinkedIn: https://www.linkedin.com/in/gregrollett/ The Grommet: https://thegrommet.com/ Watch the full Youtube video here: https://www.youtube.com/watch?v=miVxSquhoBE Takeaways: Building personal connections with customers is crucial in the early stages of any business. Video is a powerful tool for storytelling and creating trust. Consistency and authenticity are key to successful content creation. Live video and Q&A sessions help engage the audience and generate content ideas. Capturing ideas and using AI can help generate content ideas. The bottom line of investing in video content is to build an email list, drive engagement, and increase sales. Leaders should overcome their fear of being in front of the camera and create their own content
Sun, September 22, 2024
110. How to Scale Fashion E-Commerce with Enrico Fantaguzzi
Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations. In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training. Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Enrico Fantaguzzi, Co-Founder, Digital Fashion Academy LinkedIn: https://www.linkedin.com/in/enricofantaguzzi/ Digital Fashion Academy: https://www.digitalfashionacademy.com/ Watch the full Youtube video here: https://youtu.be/_2awEUO21A8 Takeaways: Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage. E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment. Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions. Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives. Enrico's Digi
Thu, September 19, 2024
109. Learn Sales from Bob Burg: The Go-Giver Method
In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product. We dive into topics like how building genuine connections can make or break your success, and Bob breaks down his well-known "Go-Giver" methodology that’s helped countless businesses thrive. You’ll hear about the importance of asking the right questions, listening carefully, and understanding your customer’s needs. He also touches on how this approach isn’t just for face-to-face interactions but applies to digital experiences and e-commerce too. If you’re running a business, trying to improve your sales process, or just want to rethink how you’re building relationships, you’ll find this conversation helpful. Bob's approach to focusing on providing value and creating long-term relationships is a mindset shift that could change how you see success in business. Let's get started! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Bob Burg, Burg Communications, Inc. LinkedIn: https://www.linkedin.com/in/bobburg/ The Sales Hive: https://saleswiselive.com/ Burg's daily impact: https://burg.com/daily-impact/ Watch the full Youtube video here: https://youtu.be/YgMKJzI_NPM Takeaways: Sales is about discovering what the other person needs, wants, or desires and helping them to get it. The key to successful selling is focusing on the other person's needs and providing value. The five laws of stratospheric success are the laws of value, compensation, influence, authenticity, and receptivity. Discovery is a crucial part of the sales process to understand the customer's perspective and tail
Sun, September 15, 2024
108. Jordan West’s Guide to Social Commerce
In this episode, our host Eitan Koter chats with Jordan West, the founder of upGrowth Commerce, an E-Commerce investor and the host of the "Secrets to Scaling Your E-Commerce Brand" podcast. As a fellow mountain biker, the conversation kicks off with some fun as Jordan recounts a recent mountain biking adventure in Cumberland, a mountain biking hotspot he recently explored. But the focus quickly shifts to the big issues shaping e-commerce today. Jordan shares why upGrowth Commerce is laser-focused on social commerce, including platforms like TikTok Shop, and how these are becoming essential for brands looking to connect with customers in more authentic, engaging ways. He talks about the importance of founder-led growth and why authentic connections can be a real game-changer in a market that’s getting more competitive by the day. We also get into why some big brands are dragging their feet on social commerce, while smaller, more nimble players are jumping in and seeing huge benefits. Jordan explains how upGrowth Commerce helps brands navigate this new terrain, using tools and strategies to maximize the "halo effect"—where success in one channel boosts performance across others. From exploring effective marketing strategies to the future of social commerce, this episode offers plenty of real-world insights and straightforward advice. If you're looking to stay ahead in the world of e-commerce, you’ll find plenty to think about in this conversation. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jordan West, the founder of upGrowth Commerce. LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ upGrowth Commerce: http://www.upgrowthcommerce.com/ Watch the full Youtube video here: https://youtu.be/TKpxpuZkPjU Takeaways: Podcasting is a powerful tool for building influence and connecting with others. Authenticity and human connection are key in the age of AI. Social commerce, particularly TikTok Shop, is a growing channel that can drive growth and influence. Building a strong management structure is important for brand growth and p
Thu, September 12, 2024
107. Inside E-commerce Success with Dani Cohen from WelleCo
In today's episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand's e-commerce strategy and digital marketing efforts. During our conversation, Dani shares what it's like to work at WelleCo, known for its green powders and a new hot chocolate blend that's gaining popularity. We discuss how WelleCo manages its operations across multiple global markets, from navigating regional differences in consumer behavior to handling the challenges of cross-border shipping and localization. Dani also talks about how WelleCo effectively uses email marketing to retain customers and the power of influencer collaborations and content marketing in driving brand awareness. She offers insights into navigating the ever-changing landscape of social media advertising, especially with Facebook's shifting algorithms and TikTok's growing but untapped potential for reaching diverse audiences. We explore Dani's personal project, Supper Supply, an innovative olive oil brand that has taken a fresh approach to product design and sustainability. She shares how they identified a unique market need and brought their vision to life, including the challenges and lessons learned along the way. This episode is packed with Dani's firsthand experiences and innovative approaches to e-commerce. Let’s start and learn how WelleCo stays ahead in a competitive industry! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dani Cohen, Head of E-commerce at WelleCo LinkedIn: https://www.linkedin.com/in/daniella-cohen-70584895/ Welleco: http://www.welleco.com/ Watch the full Youtube video here: https://youtu.be/yNTqAES2dsM Takeaways: E-commerce is an ever-evolving industry with new technologies and strategies constantly emerging. Email marketing is a powerful tool for customer retention and engagement. Influencer marketing can be effective when done properly, with a focus on finding the right influencers and creating compelling content.</li
Tue, September 10, 2024
106. Mastering Affiliate Programs with Sam Sank
In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today , which provide product comparisons and real-time deal curation across multiple categories, from electronics to niche products like violins for beginners. With operations in nine countries, Roundforest has established itself as a major partner for some of the world's largest e-commerce marketplaces, including Amazon, eBay, and Walmart. We explore how Roundforest leverages AI technology to cater to the unique needs of consumers by providing tailored product recommendations and exclusive deals. Sam shares actionable steps for brands looking to launch an affiliate marketing program, covering key considerations like understanding pain points, measuring success through incrementality, and the benefits of working with experienced partners like Roundforest. He also discusses the importance of AI in creating a seamless user experience and how Roundforest uses AI to identify market gaps, create relevant content, and boost traffic. Sam explains the company’s flexible business model, which often includes revenue-sharing agreements with partners, ensuring a low-risk entry point into affiliate marketing. We also touch on how brands can engage with platforms like Roundforest to enhance their marketing efforts and maintain a competitive edge in today’s fast-changing e-commerce environment. This episode offers a closer look at how businesses can effectively incorporate affiliate marketing into their strategy, ensuring a broad reach and high conversion rates. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sam Sank, Head of Business Development at Roundforest. LinkedIn: https://www.linkedin.com/in/samsank77/ Best Reviews: https://www.bestreviews.guide/ Best deals: <a href="https://www.bestdeals.t
Sun, September 08, 2024
105. Particle’s Growth Story with Aviad Eilam
On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the challenges of scaling a business that remains entirely bootstrapped and laser-focused on performance and profitability. Aviad explains Particle's strategic marketing approach, emphasizing their readiness to try new tactics, explore unconventional advertising channels, and make quick adjustments to optimize performance. He describes how the brand has utilized a range of methods—from Meta advertising to traditional linear TV campaigns—to effectively reach and engage their target audience of older men. By zeroing in on this core demographic and directly addressing specific pain points, Particle has been able to differentiate itself in a crowded marketplace. He also highlights how leveraging social proof has helped the brand build trust and credibility among its customers. The conversation further covers the nuances of marketing to men versus women, and how Particle has tailored its messaging to resonate more deeply with its audience. Aviad offers insights on understanding customer behavior, staying flexible amidst market changes, and employing cost-effective strategies that yield tangible results. For anyone interested in building a brand, expanding their market footprint, or refining their marketing efforts, this episode provides a range of practical ideas and takeaways from Aviad’s extensive experience and Particle's ongoing journey. Whether you're starting out or looking to enhance your current approach, there’s plenty to learn from this engaging discussion. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Aviad Eilam, Head of Marketing at Particle. LinkedIn: https://www.linkedin.com/in/avieilam/ Particle: https://www.particleformen.com/ Watch the full Youtube video here: https://youtu.be/EVnB7_U9378 <
Fri, September 06, 2024
104. AI-Driven SEO Strategies by Rachael Parrott
In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands. Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue. The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram. This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Rachael Parrott, Senior Director of Business Development at Optiversal. LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/ Social Bamboo: https://www.optiversal.com/ Watch the full Youtube video here: https://youtu.be/GFkLn-XHxI0 Takeaways: AI in SEO requires human intervention to ensure quality content and meet consumer needs. Understanding consumer intent is crucial for effective SEO. Thematic landing pages and updated content can improve search rankings
Wed, September 04, 2024
103. Facebook Ads and AI Chatbots – Derek Videll’s Winning Combo
Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneurs" podcast, where he shares effective strategies for growing businesses online. During our conversation, Derek shares his journey into entrepreneurship, starting from his early days in sales to building multiple successful ventures. He discusses the importance of adaptability and learning through action, as well as the value of transparency in marketing today. Derek reveals the key to running effective Facebook ads in 2024, emphasizing the shift toward open targeting and straightforward messaging. We also explore Derek's work with AI chatbots and how they can significantly enhance customer service and sales efficiency for businesses. Additionally, Derek offers actionable advice for content creation, explaining how he has used platforms like YouTube and podcasting to generate leads and build a loyal audience. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with concrete tips and strategies to help you navigate the challenges and opportunities of the digital marketing landscape. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Derek Videll, an experienced entrepreneur and founder of Social Bamboo LinkedIn: https://www.linkedin.com/in/dvidell/ Social Bamboo: https://www.socialbamboo.com/home Social Media Entrepreneurs podcast - https://podcasts.apple.com/il/podcast/social-media-entrepreneurs/id1457450564 Watch the full Youtube video here: https://youtu.be/2RDluEZecAw Takeaways: Facebook's ad interface is constantly changing, and it's important to stay updated on the latest features and avoid pressing buttons that could negatively
Mon, September 02, 2024
102. Mastering Amazon Growth with Hristo Arakliev
In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform. With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals. Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success. Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem. Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions. Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Hristo Arakliev, the co-founder and COO of Hyperzon LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/ Hyperzon: https://hyperzon.io/ Watch the full Youtube video here: https://youtu.be/HTC54t6XKGg Takeaways: Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed. Launchin
Sat, August 31, 2024
101. Southeast Asia E-Commerce Growth with Shlomi Cohen
In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies. During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region. Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/ LinkedIn: https://www.linkedin.com/in/shlomi-cohen/ aCommerce: https://www.acommerce.asia/ Watch the full Youtube video here: https://youtu.be/AH3-J8BCvxc Takeaways: Southeas
Thu, August 29, 2024
100. E-Commerce Innovation by Deepika Yerragunta of PepsiCo
In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo. We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation. Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market. Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles. This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo. LinkedIn: https://www.linkedin.com/in/yrdeepika/ Takeaways: Technology has a significant influence on commerce, particularly in the e-commerce industry. Data is crucial for driving decision-making and improving the customer experience.
Tue, August 27, 2024
99. Paid Social Success with Aggie Meroni
In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale. Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world. Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies. Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy. Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns. This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social : LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Aggie Meroni, Founder & CEO of White Bee Digital. LinkedIn: https://www.linkedin.com/in/aggiemeroni/ White Bee Digital: http://www.whitebeedigital.com/ Watch the full Youtube video here: https://youtu.be/VBuzJHyir2Q Takeaways: Understanding your customers and their motivations is crucial for effective advertising. Organic social media plays a different role than paid advertising and help
Sun, August 25, 2024
98. How In-Package Personalization Drives Sales?
In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization. Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences. Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale. Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty. We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business. Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ryan Millman, co-founder and CEO of Undigital LinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/ Undigital: https://undigital.com/ Watch the full Youtube video here: https://youtu.be/EBng5W93np8 Takeaways: Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers. In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty. Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value. Partnerships with 3PLs can help drive adoption of in-package personalization an
Tue, August 20, 2024
97. Building Seven-Figure Brands with Steven Pemberton
In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand. Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue. During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Steven Pemberton, Co-Founder and CEO, Elevatum LinkedIn: https://www.linkedin.com/in/stevenkpemberton/ Elevatum: https://linkpop.com/elevatum Watch the full Youtube video here: https://youtu.be/n_Cg32K-uIo Takeaways: Building successful brands requires hard work, resilience, and the ability to adapt to challenges. Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out. Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales. Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.
Wed, August 14, 2024
96. Scaling Luxury Brands with Natalia Chappell
Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent. This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing. In this episode, Natalia shares her journey from working in the corporate world to becoming an entrepreneur, explaining the motivations behind her decision to start NC & Co. She discusses the importance of a founder’s story in building brand trust and how authenticity can be a key differentiator in a competitive market. Natalia also talks about the challenges brands face in digital marketing, particularly the misconceptions around SEO and the value of TikTok as a platform for both organic growth and paid advertising. She emphasizes the need for a comprehensive marketing strategy that includes a mix of channels and the importance of understanding and leveraging customer data. Tune in to learn more about Natalia’s approach to creating effective marketing campaigns, the role of creativity and data in driving results, and her vision for the future of digital marketing in the fashion industry. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Natalia Chappell, founder of NC & Co. LinkedIn: https://www.linkedin.com/in/nataliachappell/ NC & Co. – https://www.nataliachappell.co.uk/ Watch the full Youtube video here: https://youtu.be/nId-Xens_5g Takeaways: Authenticity and employee-generated content are key strategies for successful marketing campaigns in the fashion industry. TikTok is a valuable platform for brands to engage with their audience and drive conversions. Data analysis, website optimization, and retargeting are essential for driving conversions and improving campaign performance. Brands should continuously test and learn, stay a
Mon, August 12, 2024
95. Mastering Link-Building: Greg Heilers’ Top Tips
In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility. Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing. Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority. Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand’s online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Greg Heilers, the co-founder of Jolly SEO. LinkedIn: https://www.linkedin.com/in/gregheilers/ My Bodyguard – https://jollyseo.co/ Watch the full Youtube video here: https://youtu.be/y0_WPEF3WgQ Takeaways: Authenticity and leveraging clients' expertise are key in writing and storytelling. Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics. A strong hook is crucial in outr
Fri, August 09, 2024
94. CMO Strategies Unlocked with Colin Lewis
In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media. Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the complexities of new technologies. He offers a comprehensive look at retail media, exploring how brands can effectively use this channel to drive innovation, enhance customer engagement, and achieve measurable results. Colin also shares his approach to launching new products in today’s competitive environment, highlighting the importance of conducting a realistic assessment, crafting a strategic plan, and maintaining flexibility to adapt quickly to market demands. Beyond his professional expertise, Colin opens up about his passion for motorsport, a lifelong interest that he describes as the driving force behind his career. He shares how this personal passion intertwines with his professional life, offering you, our listener a unique perspective on balancing work with what you love. Throughout the conversation, Colin's insights are grounded in real-world experience, making this episode an important resource for anyone looking to understand the current landscape of marketing and digital commerce. Podcast website: https://vimmi.net/ecom-pulse-podcast/ Vimmi website: https://www.vimmi.net Email us: info@vimmi.net Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Colin Lewis, Marketer, Educator, Keynote Speaker, Author, eCommerce, Retail Media, Marketplace Expert. LinkedIn: https://www.linkedin.com/in/colinlewis/ Watch the full Youtube video here: https://youtu.be/6I8M6llBYdM Takeaways: Being a pie-shaped professional with expertise in multiple areas is valuable in the evolving role of the CMO. The marketing landscape is changing, with a focus on digital commerce, social commerce, and the integration of content, commerce, and creativity. Internet-scale businesses and the combination of various channels will shape the future of marketing.<
Mon, August 05, 2024
93. Unlocking Niche Markets: David Popovich on E-Commerce Innovation
Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur. One of David's standout successes is his niche brand, Wolfstuff , which capitalized on the deep passion of people have for wolves. By identifying this underserved market and carefully curating products that resonated with wolf enthusiasts, David was able to build a thriving business. David also shares the creation of his self-defense brand, My Bodyguard , which addresses a significant pain point for women, providing them with tools to feel more secure. David explains the importance of thorough audience research, how to effectively validate product ideas before fully committing, and the critical shift from dropshipping to building authentic, customer-centered brands. David highlights the need to focus on niches with real pain points, and how doing so can lead to sustainable, successful businesses. Whether you are looking to enter or grow within the e-commerce space, this episode contains practical advice and actionable strategies from someone who has experienced the journey and knows what it takes to succeed. David’s story is a testament to the power of perseverance, research, and a keen eye for untapped opportunities. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: David Popovich, Founder of Trust The Brokers. Helping online business owners to maximize their multiples on Exits. LinkedIn: https://www.linkedin.com/in/david-popovich/ My Bodyguard – h ttps://www.mbg.co.il/ Watch the full Youtube video here: https://youtu.be/yjWGwcTRgw0 Takeaways: Finding a niche and building a brand with a loyal audience is crucial in e-commerce. Market research, including manual methods like social listening and investigating communities, is essential for understanding customer needs. Validatin
Thu, August 01, 2024
92. Balancing Innovation and Operations in Retail with Scott Lux
In this episode of eCom Pulse , our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment. We explore how companies can effectively balance innovation with operational efficiency, particularly in an era of rising costs and shifting consumer expectations. Scott emphasizes the importance of having a clear brand purpose, supported by data-driven strategies and a strong marketing foundation. He also sheds light on the evolving roles of marketing and technology leaders, the challenges of managing modern marketing tools, and why a strong content strategy is essential for success. Scott’s insights into leveraging data to refine customer experiences, his perspective on the future of paid media, and practical advice for navigating the complexities of today’s retail landscape make this episode a must-listen for e-commerce professionals. Whether you're looking to optimize your tech stack or better understand consumer behavior, Scott’s experience offers actionable takeaways to help drive your business forward. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. LinkedIn: https://www.linkedin.com/in/scottlux/ Newton Baby – http://www.esprit.com/ Watch the full Youtube video here: https://youtu.be/d4HwqCaDzj8 Takeaways: Focus on data architecture and structure to enable effective decision-making. Stay curious and actively seek knowledge and insights from peers and industry events. Rethink marketing strategies and explore alternatives to traditional paid media. Prioritize customer experience and integrate retention efforts with acquisition goals. Emphasize transparency and strong leadership to foster a positive work culture. Chapters: 03:10 Specialization in the Fashion Industry 05:05 Balancing Techn
Mon, July 29, 2024
91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps
In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor. In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping. Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection. Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences. Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Kait Stephens, CEO and co-founder of Brij. LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/ Newton Baby – https://www.brij.it/ Watch the full Youtube video here: https://youtu.be/8jRGcDTSXzc Takeaways: Omnichannel marketing is crucial for brands to meet customers wherever they want to shop. Collecting data and building direct relationships with customers is essential for brand success. The decision to go D2C or retail depends on the product category and consumer behavior. Being a founder requires grit and the ability to overcome imposter syndrome. Women founders can balance motherhood and entrepreneurship with the right mindset and support. LinkedIn is a powerful platform for building a founder
Thu, July 25, 2024
90. Musician Turned E-commerce Expert: Rusty’s Story at Caspari
https://youtu.be/EWlvYgOnNM8 In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations. He shares his journey from being a musician to becoming a leader in digital marketing and e-commerce, highlighting how his creative background aids in structuring and designing user-friendly digital experiences. Rusty discusses Caspari's significant shift from a traditional wholesale model to expanding into online retail, emphasizing the challenges and strategies involved in this transition. He explains the importance of being customer-centric, focusing on the needs and preferences of their audience to create engaging and effective marketing campaigns. Rusty also discusses how to utilize email marketing effectively, which has proven to be successful by showcasing their beautifully designed products and providing practical content. Additionally, Rusty introduces the use of AI-driven tools that help Caspari gain better data insights and optimize their user experience. This episode offers practical strategies for enhancing your digital presence and improving customer engagement. Tune in to learn from Rusty's extensive experience in digital marketing and his innovative approaches at Caspari. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Rusty Speidel, Global Director, E-Commerce at Caspari. LinkedIn: https://www.linkedin.com/in/rustyspeidel/ Newton Baby – http://www.casparionline.com/ Takeaways: Rusty's music background has influenced his career in digital marketing, emphasizing the importance of patterns, structure, and emotional intelligence in user experience design. The transition of Caspari from offline to online presents challenges in system-based and mindset-based aspects, requiring a shift towards customer-centric strategies. Email marketing plays a significant role in customer retention and engagement, wit
Mon, July 22, 2024
89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha
https://youtu.be/5UVqvk4aY2k Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade. In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of e-commerce. He also covers the company's emphasis on influencer marketing and how they balance creativity with data-driven decisions. Aaron provides insights into the company's innovative product lines, their use of various marketing channels, and the importance of organic content and community building. Tune in to learn about the meticulous processes behind Newton Baby's marketing success and gain practical knowledge on managing a bootstrap brand effectively in today's competitive landscape. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Zagha, the Chief Marketing Officer at Newton Baby LinkedIn: https://www.linkedin.com/in/aaronzagha/ Newton Baby – https://www.newtonbaby.com/ Takeaways: Data analytics is crucial in measuring the success of marketing campaigns and making data-driven decisions. Influencer marketing can be an effective channel for driving conversions, but it requires careful selection and measurement of influencers. Organic content and email marketing play important roles in engaging and nurturing customers. Building a marketing team requires a balance between in-house expertise and outsourcing to agencies. The marketing landscape is evolving, with a focus on efficiency and profitability. Chapters: 00:00 Introduction and Background 01:21 The Role of Data Analytics in Marketing 07:28 Harnessing the Potential of Organic Content and Email Marketing 11:47 Building a Marketing Team: In-House vs. Outsourcing<
Tue, July 16, 2024
Dr. Liraz Margalit: Psychology Behind Consumer Decisions
Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement. During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology and behavioral design, discussing how our brains shape decisions, the impact of emotional triggers on purchasing behavior, and the significance of understanding consumer motivations. we also discuss the importance of storytelling in marketing and how businesses can establish trust and connect with their audience on an emotional level. Additionally, Dr. Margalit provides examples from her extensive research, highlighting the differences in consumer behavior and decision-making in both physical and digital environments. Tune in to learn about the practical applications of behavioral design, the role of emotional intelligence in consumer interactions, and how brands can create compelling narratives to engage their customers effectively. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Liraz Margalit, Designing Behavior by Tapping into People's Minds, Founder @Topicx LinkedIn: https://www.linkedin.com/in/drlirazmargalit/ Topicx - https://www.topicx.io/ Takeaways: Behavioral design can shape people's behavior by understanding their cognitive biases and motivations. Empathy and storytelling are crucial in marketing to establish a connection with consumers. Establishing trust with consumers is essential for successful marketing. Impulse purchases are driven by emotions and the value attached to a product. Understanding human behavior is key to creating effective marketing strategies. Chapters: 00:00 Introduction and Background 03:08 Shaping Behavior and Designing the Mind 12:19 Behavioral Design and Decision Making 26:16 M
Tue, July 16, 2024
88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions
https://youtu.be/1w4-v6l0CPU Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement. During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology and behavioral design, discussing how our brains shape decisions, the impact of emotional triggers on purchasing behavior, and the significance of understanding consumer motivations. we also discuss the importance of storytelling in marketing and how businesses can establish trust and connect with their audience on an emotional level. Additionally, Dr. Margalit provides examples from her extensive research, highlighting the differences in consumer behavior and decision-making in both physical and digital environments. Tune in to learn about the practical applications of behavioral design, the role of emotional intelligence in consumer interactions, and how brands can create compelling narratives to engage their customers effectively. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Liraz Margalit, Designing Behavior by Tapping into People's Minds, Founder @Topicx LinkedIn: https://www.linkedin.com/in/drlirazmargalit/ Topicx - https://www.topicx.io/ Takeaways: Behavioral design can shape people's behavior by understanding their cognitive biases and motivations. Empathy and storytelling are crucial in marketing to establish a connection with consumers. Establishing trust with consumers is essential for successful marketing. Impulse purchases are driven by emotions and the value attached to a product. Understanding human behavior is key to creating effective marketing strategies. Chapters: 00:00 Introduction and Background 03:08 Shaping Behavior and Designing the Mind 12:19 Behavioral Desig
Mon, July 15, 2024
87. How IZEA Shaped the Creator Economy with Ryan Schram
https://youtu.be/jlyVGa4F0-c We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with us IZEA’s fascinating journey from the early days of the industry to becoming a key player in the creator economy. He shares how IZEA has helped shape influencer marketing, defining critical terms like influencers, ambassadors, UGC (user-generated content), and CGC (creator-generated content), and explaining their roles and differences. Ryan also discusses the importance of integrated marketing and how brands can successfully implement it to achieve their goals. He offers insights into the challenges and opportunities within the creator economy, emphasizing the growing importance of community-driven marketing and advocate marketing. Ryan highlights how brands can build and leverage communities for better engagement and retention. Additionally, Ryan shares practical advice for brands on staying agile in a rapidly changing market, the role of technology and AI in enhancing marketing strategies, and the importance of measuring and understanding attribution. He stresses the need for brands to look beyond traditional marketing silos and adopt a holistic approach to achieve sustainable success. Tune in to this episode to gain a comprehensive understanding of the current state and future trends of the creator economy from one of its leading experts, Ryan Schram. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ryan Schram, President and COO of IZEA LinkedIn: https://www.linkedin.com/in/ryanschram/ IZEA - https://www.izea.com/ Takeaways: Influencer marketing is a subset of the broader creator economy, which focuses on authentic storytelling and utilizing a wide variety of voices and platforms. IZEA offers professional services, award-winning software, and tools for creators and brands to navigate the creator economy. Integrated marke
Thu, July 11, 2024
86. Future of Retail: Carol Spieckerman's Expert Take
https://youtu.be/QrX7AdhN6Fs Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses. In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands. She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry. Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive. Don't miss this episode on how to position your business for success in today's rapidly changing retail environment. Enjoy the show! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Carol Spieckerman, President of Spieckerman Retail LinkedIn: https://www.linkedin.com/in/carolspieckerman/ Spieckerman Retail - https://spieckermanretail.com/ Takeaways: In-person events are important for building relationships and creating a sense of human connection in the retail industry. Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry. Diversification is crucial for retailers to stay competitive and navigate challenges. Technology plays a key role in driving innovation and enabling retailers to adapt quickly. Balancing focus on core capabilities and exploring new opportunities is essential for long-term success. Chapters: 00:00 The Importance of In-Person Events and Human Connection 02:51 Accelerating Thought Leadership
Tue, July 09, 2024
85. Maximizing Influencer Marketing ROI With Mike Newton
https://youtu.be/Xm-1n3tA1o0 Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when selecting influencers. He discusses how brands can leverage influencers effectively, whether through brand sponsorships or product seeding strategies. Mike also provides practical tips on reaching out to influencers, creating compelling content, and measuring the success of campaigns. Additionally, Mike sheds light on common myths about influencer marketing, the importance of understanding platform culture, and the potential of live shopping events. This episode is packed with actionable advice for brands looking to navigate the complex world of influencer marketing. Don’t miss out on Mike’s unique perspectives and practical strategies to elevate your brand’s presence and conversion rates. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mike Newton, Influencer Marketing Specialist LinkedIn: https://www.linkedin.com/in/mikenewt/ Takeaways: Influencer marketing can be a great launch strategy for brands with a strong community component around their product or brand. The selection of influencers should consider content performance, audience demographics, and engagement, rather than just follower counts. Seeding and gifting strategies are effective for engaging with influencers, and the conversion rate depends on the fit between the brand and the influencer. Approaching celebrities for influencer marketing requires a high level of sophistication and planning, and it's important to consider influencers who are influential in the community. Understanding the community and the audience is crucial for successful influencer marketing campaigns. Influencer marketing is diverse and can cater to various niches and interests on
Mon, July 08, 2024
84. The Secrets of Efficient E-commerce Shipping with Erez Sages
https://youtu.be/9-WFP95QV8E Welcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple international corridors. In this episode, Erez shares the story behind iBundle's inception and how they identified a significant pain point in e-commerce logistics. He discusses the core elements that set iBundle apart, such as automation, competitive pricing, and their innovative approach to bundling shipments. Erez also provides valuable insights into the challenges of cross-border shipping, the importance of technology in logistics, and how e-commerce businesses can optimize their shipping strategies to meet customer expectations. Tune in to learn about the cutting-edge solutions iBundle offers and gain practical advice on navigating the complexities of e-commerce logistics. Enjoy the episode! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Erez Sages, the CEO and Co-founder of iBundle LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/ Wix - http://ibundle.net/ Takeaways: iBundle's unique approach to shipping and logistics involves leveraging technology and deep expertise in e-commerce and shipping. E-commerce businesses prioritize automation, pricing, and a mix of shipping options to meet customer expectations and manage costs. The shift towards direct-to-consumer and D2C cross-border shipping is driving the need for innovative shipping solutions and logistics expertise. The future of logistics and shipping solutions involves a tech-oriented approach, leveraging AI, and adapting to market trends and customer expectations. Chapters: 00:00 Introduction and Background 03:02 iBundle's Unique Approach to Shipping and Logistics 07:16 E-commerce Challenges and Shipping Criteria 13:06 Customer Jou
Wed, July 03, 2024
83. Mastering CLV for Profitability with Valentin Radu
https://youtu.be/MvT1zBzmFHw Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability. Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies. Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth. I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Valentin Radu, founder and CEO of OmniConvert. LinkedIn: https://www.linkedin.com/in/valentinradu/ Omniconvert - https://www.omniconvert.com/ The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5 Takeaways: Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability. Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience. Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation. Lead indicators, such as the number of experiments per month and the number of campaig
Mon, July 01, 2024
82. E-commerce Innovations with Oren Inditzky from Wix
https://youtu.be/iwAQU-BxNU4 On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses. Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement. We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce. Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology. This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market. Let's start the show. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Oren Inditzky, Wix's VP and General Manager of Online Stores. LinkedIn: https://www.linkedin.com/in/oren-inditzky/ Wix - https://www.wix.com/ Takeaways: Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants. The platform includes an advanced drag-and-drop editor for storefront customization. Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies. AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention. Retention and personalization are crucial for brands to succeed in the competitive e-commerce market. Chapters: 00:00 Introduction and Role at Wix 05:41 Directly Using Wix vs. Working with a Local Agency 07:56 Tools
Thu, June 27, 2024
81. Marketeam.ai: The World's First Fully Autonomous AI Marketing Team
https://youtu.be/6wzNPvZekN0 In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including social media, SEO, and content creation, freeing up valuable time and resources for businesses. Naama discusses the strategic approach of MarkeTeam.ai, emphasizing the importance of balancing organic and paid media efforts. She highlights how their AI platform can quickly adapt to changing market conditions and provide tailored recommendations to optimize marketing budgets and achieve better results. We also explore the collaborative nature of their AI agents, which work together to generate creative solutions and drive performance. This episode offers a fascinating look at the future of marketing, showcasing how AI can transform the way businesses plan and execute their strategies. Join us now and discover how MarkeTeam.ai helps companies navigate the complex marketing landscape with cutting-edge technology. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai LinkedIn: https://www.linkedin.com/in/naama-manova-twito-7b634b13/ MarkeTeam.ai - https://www.marketeam.ai/ Takeaways: Marketing .ai is a fully autonomous AI marketing team that helps marketers and small teams achieve big results with fewer resources. The platform connects to various data sources and uses a domain-specific foundation model to provide recommendations and strategies for different marketing channels. The AI agents in the platform work collaboratively with users, allowing for a multi-human, multi-agent chat experience. The platform is gradually releasing new agents and features, with the social media agent already available.
Sun, June 23, 2024
80. Sabina Campbell’s Guide to E-Commerce SEO Success
https://youtu.be/kWLu0uo3WgE In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google’s topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines. Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes. This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply LinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/ Restaurant Supply - https://www.restaurantsupply.com/ Takeaways: Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape. Providing value to customers through informative and relevant content is crucial for SEO success. Building trust with customers is important, especially for small businesses in a competitive online market. Technology integration and process optimization are trends in the restaurant industry. Chapters: 00:00 Introduction and Background 03:02 Optimizing User Experience and Performance 08:24 Structured Data and Schema 11:55 Goog
Tue, June 18, 2024
79. Retention vs. Acquisition: Sachin Bhargava's E-commerce Secrets
https://youtu.be/eIGdnieYM_s In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, emphasizing the importance of creating exceptional customer experiences and the evolving KPIs in today's digital landscape. Sachin shares insights on the challenges of attribution in omnichannel marketing, the integration of AI tools for better decision-making, and the significance of retention strategies over acquisition in a competitive market. Additionally, Sachin offers valuable advice for entrepreneurs navigating the complexities of digital marketing and operations, highlighting the need for specialized expertise and the benefits of leveraging fractional work. We also learn about his unique background as a professional dancer and his entrepreneurial venture with Any Baby, a gender-neutral baby clothing line. Tune in to gain actionable tips on enhancing customer experiences, leveraging data, and balancing passion with career growth in the dynamic world of e-commerce. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy LinkedIn: https://www.linkedin.com/in/sachin-k-bhargava/ Any Baby - https://anybaby.io/ SKB Digital - https://www.skb.digital/ Sachin's online course for entrepreneurs trying to scale an e-commerce brand - https://www.udemy.com/course/entrepreneurship-digital-strategy-academy/?referralCode=091CCA9766137BB8CE93 Takeaways: Providing a great customer experience is crucial for e-commerce success, and it should be tailored to the specific needs of each brand. Different businesses have different KPIs, and it's important to measure and optimize
Mon, June 17, 2024
78. Mastering SEO for E-commerce Success with Josh Piepmeier
https://youtu.be/FeMSQth9NwM Today I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achieve top rankings and significant revenue growth. In this episode, Josh unpacks the current trends in SEO, including Google's transition to an answers platform and what this means for businesses today. He shares his innovative approach to content marketing, emphasizing the importance of creating authority through valuable content and strategic collection pages. Josh also explores the critical connection between SEO and paid advertising, highlighting how brands can use SEO to capture the demand generated by their ads effectively. Join us as Josh offers practical advice on mastering SEO, leveraging topical authority, and integrating SEO with your broader marketing strategy to drive success. This episode is a must-listen for anyone looking to stay ahead in the ever-changing digital marketing landscape. Enjoy! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Josh Piepmeier, founder of Meriwether LinkedIn: https://www.linkedin.com/in/joshpiepmeier/ Takeaways SEO is evolving, with Google transitioning from a search platform to an answers platform. E-commerce stores and direct-to-consumer brands are becoming more prominent in search results. Creating content that combines best of list posts with an interactive shopping experience can be a successful SEO strategy. Online communities and platforms like TikTok and YouTube are influencing consumer research and purchase decisions. Google's search results are in a transition phase, and there may be volatility and fluctuations in rankings. Google is trying to compete with Amazon in terms of the shopping experience. Intent-based searches and the need for unbiased opinions are driving the importance of content marketing. Having a laser focus on SEO expertise is crucial for success in competitive industries. <li
Thu, June 13, 2024
77. Customer-Centric Commerce: Lisa Scheps of Lancome
https://youtu.be/0b5b0fB0F1s Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry. In this episode, Lisa shares her unique perspective on the shift of power from retailers to brands and now to consumers, highlighting how the rise of social media and platforms like TikTok have transformed consumer behavior. We discuss the importance of maintaining a strong brand presence across multiple channels, from the traditional beauty counter to online platforms, ensuring that consumers have a seamless and educational shopping experience. We also dive into the challenges and opportunities presented by digital transformation, the evolving role of AI in marketing, and the impact of customer-centric strategies on business success. Lisa's passion for mentorship and helping the next generation of professionals shines through, as she shares her experiences and advice for navigating the landscape of retail and e-commerce. Stay tuned for a compelling conversation filled with valuable takeaways and actionable insights from Lisa Scheps. Enjoy the episode! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Lisa Scheps, Vice President at L'Oréal LinkedIn: https://www.linkedin.com/in/lisa-a-scheps-mba-ab0003a/ Takeaways: The beauty industry has seen a shift in power from retailers to brands and now to consumers, who dictate what they want, how they want it, and when they want it. Digital transformation is a complex process that requires a customer-centric approach and a deep understanding of consumer trends and behaviors. Email marketing is evolving, with declining open rates but strong click-through rates. Social listening and surveying customers are important tools for understanding consumer preferences. Lisa is passionate ab
Fri, June 07, 2024
76. The Power of Storytelling in Brand Building with Betsy Mello
https://youtu.be/Mu-YplRJlcA It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge and insights, drawing from her work with iconic brands like Gap Inc., Old Navy, Levi's, and now Durel Home. Betsy shares with us the evolution of the furniture industry, particularly the significant shift towards e-commerce accelerated by the COVID-19 pandemic. We explore the challenges and opportunities in the market, emphasizing the importance of innovation, supply chain optimization, and maintaining profitability. Betsy also highlights the role of storytelling and brand building in creating a cohesive omnichannel strategy and the impact of AI on the future of retail and e-commerce. Whether you're an industry veteran or new to the world of e-commerce, this episode offers best practices and insights into the current trends and future directions of the retail and furniture markets. You're welcome to sit back, relax, and listen to my conversation with Betsy Mello. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Betsy Mello, Senior Vice President of E-commerce at Durel Home LinkedIn: https://www.linkedin.com/in/betsymello/ Dorel Home: https://www.dorelhome.com/ Takeaways: Storytelling is crucial in brand building and engaging consumers. Innovation and newness are important in the furniture industry to meet consumer demands. Optimizing supply chain and warehouse operations is essential for cost reduction and efficiency. Partnerships with retailers are key to success in e-commerce. The future of work in the industry will require adaptability and agility. AI presents opportunities for improving the consumer experience and optimizing business processes. Chapters: 00:00 Introduction and Background 02:20 The Furniture Industry and the Impact of COVID-19 04:47 Betsy'
Wed, June 05, 2024
75. Brandon Rael: Your Trusted Advisor on Digital Transformation
https://youtu.be/qklxt9XNYFk Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the need for agility and customer-centricity in today's market and explores the motivations for transformation, such as profitability, cost containment, agility, and becoming more customer-centric. Brandon also discusses the challenges of multi-channel strategies and the opportunities in supply chain regionalization, social commerce, physical stores, and retail media networks. Brandon shares tips for enhancing company resiliency and advises e-commerce leaders to seek external help to drive transformation. He concludes by discussing his excitement about his new role at Kyndryl and his passion for continuous learning and embracing change. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Brandon Rael, Strategy & Operations Leader at Kyndryl LinkedIn: https://www.linkedin.com/in/brandonrael/ Takeaways: Understanding the root cause of challenges and prioritizing transformation initiatives is crucial in digital transformation. Agility and customer-centricity are key in today's market. Motivations for transformation include profitability, cost containment, agility, and becoming more customer-centric. Multi-channel strategies present challenges but also opportunities for brands and retailers. Enhancing company resiliency requires self-disruption and continuous adaptation. E-commerce leaders should consider seeking external help to drive transformation. Supply chain regionalization, social commerce, physical stores, and retail media networks are emerging trends and opportunities in the industry. Chapters: 00:00 Introduction and Background 03:02 Becoming a Trusted Advisor in Digital Transformation 10:00 The Importance of Agility and Customer-Centricity 14:33 Motivations for Transformation: Profitability, Cost Containment, and Custo
Mon, June 03, 2024
Data-Driven Marketing with Katy Katz of Basic Fun
https://youtu.be/aKlR5SvJOTQ Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop. In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and digital marketing space. She discusses the challenges and opportunities of marketing in the toy industry, the evolution of digital marketing strategies, and the importance of data-driven decision-making. You'll hear about the critical role of combining organic and paid strategies on platforms like Amazon, the power of influencer marketing, and how to maintain a cohesive brand presence across multiple channels. Katy also offers insights into creating engaging customer experiences, the significance of internal marketing, and the necessity of continuous learning and adaptation in the fast-paced world of digital marketing. Whether you're a seasoned marketer or just starting, this episode is packed with valuable takeaways that you won't want to miss. Let's dive in! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! LinkedIn: https://www.linkedin.com/in/katykatztx/ Basic Fun! - http://www.basicfun.com Takeaways: Data-driven decision-making is crucial in digital marketing, especially in the e-commerce space. Influencers play a significant role in spreading brand messages and building trust with consumers. Attribution can be challenging, but tools like ChannelSight can help track campaign performance. Continuous learning and networking within the industry are essential for marketers to stay up-to-date and find joy in their work. Multi-channel marketing strategies are necessary to reach and engage consumers in a rapidly changing digital landscape. Chapters: 00:00 Introduction and Background <
Tue, May 28, 2024
CRO Secrets by Will Laurenson from Customers Who Click
https://youtu.be/TWi9F7KbdNw Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically reach out to CRO agencies either because they have a problem on their website or because they want to scale and improve their performance. Laurenson introduces the UAM method (usability, anxiety, motivation) that his agency uses to analyze and suggest areas for improvement. He emphasizes the significance of usability, search functionality, and clear navigation in enhancing the user experience. In our chat, Will discusses the importance of reducing anxiety and building trust in the e-commerce customer journey. He emphasizes the need to make search more obvious and to provide reassurance, reputation, and reliability to customers. We've also discussed the importance of highlighting both the benefits and features of a product, as well as the challenges of abandoned carts. Will provides tips for digital commerce leaders, including the importance of speaking to customers and asking for help. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Will Laurenson, the founder of Customs Who Click LinkedIn: https://www.linkedin.com/in/willlaurenson/ Customs Who Click - https://www.customerswhoclick.com/ Takeaways: Conversion rate optimization (CRO) involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. The UAM method (usability, anxiety, motivation) is used to analyze and suggest areas for improvement in CRO. Usability, search functionality, and clear navigation are key factors in enhancing the user experience and improving conversion rates. Reducing anxiety and building trust are crucial in the e-commerce customer journey. Making search more obvious can improve the user experience. Reassurance, reputation, and
Mon, May 27, 2024
Mobile UX and Technical SEO with Dekstech's Luke Tull
https://youtu.be/dRPvxag8N5U Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their online presence is both effective and efficient. Luke has become an expert in building and optimizing online stores. He has a deep understanding of the complexities and nuances of the Shopify platform, making him a go-to resource for brands looking to enhance their e-commerce presence. Luke's journey began with experimenting in dropshipping, where he learned valuable lessons about sales and consumer behavior, eventually channeling his knowledge into creating effective and efficient e-commerce solutions for his clients. This episode covers key topics such as the importance of mobile user experience, the role of technical SEO in boosting website performance, and the significance of understanding consumer psychology. Luke also discusses how Dekstech uses data-driven approaches to improve conversion rates and the surprising trends in desktop vs. mobile purchases. Finally, Luke emphasizes the importance of human connection in e-commerce and shares a fun fact about the origins of Dekstech name. ou won't want to miss this episode, filled with expert advice and practical tips for anyone interested in e-commerce and digital marketing. Enjoy! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Luke Tull, founder and CEO of Dekstech LinkedIn: https://www.linkedin.com/in/luke-tull/ AMZ Advisers - www.dekstech.com Takeaways: Understanding consumer psychology is crucial for successful e-commerce Data analysis and technical SEO are essential for optimizing conversion rates Mobile user experience should be a focus, but desktop purchases still dominate Human connection and authenticity are key in marketing Simplifying and improving the basics can have a significant impact on e-commer
Thu, May 23, 2024
Expanding into Latin America with Michael Begg from AMZ Advisers
https://youtu.be/FpiX1c8CBoo Greetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecticut to Guadalajara, Mexico, where he built his successful business helping brands thrive on Amazon and Mercado Libre. I discuss with Mike the unique opportunities and challenges of the Latin American e-commerce landscape, including the importance of localization, the benefits of using local fulfillment networks, and the growing demand for consumer electronics, health, and personal care products. Mike also highlights the critical role of off-platform marketing and programmatic ads in driving sales, as well as the advantages of partnering with a distributor to navigate complex logistics and legal requirements. Don't miss this engaging discussion filled with practical advice for brands interested in tapping into Latin America's market! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Michael Begg, co-founder and CEO of AMZ Advisers, and Go Avance. LinkedIn: https://www.linkedin.com/in/mbegg/ AMZ Advisers - http://amzadvisers.com/ Takeaways: Latin America offers a significant opportunity for brands due to low competition and high demand for certain product categories. Brands with a sales volume of $1-5 million are well positioned to expand into the Latin American market. Localization is crucial for success in Latin America, including translating copy and adapting imagery to the local culture. Off-platform marketing, such as affiliate programs and programmatic ads, can be highly effective in reaching Latin American consumers. Understanding local tax regulations and working with a distributor or agency can help navigate the complexities of the Latin American market. Mike Begg shares his personal experience playing lacrosse for the Portuguese national team and fracturing his collarbone in Poland.
Wed, May 22, 2024
The Process of De-Commoditization with Jesse Wroblewski
https://youtu.be/VrfXY8FMUb4 The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were being lost in a sea of sameness, and he decided to find a way to differentiate his services and help others do the same. In this episode, Jesse shares his insights on the fear of becoming a commodity and how businesses can reclaim their unique value. He introduces us to his concept of "decommoditization" and discusses the importance of differentiation. You'll learn about his process of identifying what makes a brand truly special and how to communicate that to the world. Jesse also talks about his book, "Marketing for Supervillains," where he illustrates how to use creative strategies to outsmart competitors. He shares fascinating stories, like how he almost built a website for the mafia and lived with the most hated band in the world, the Insane Clown Posse. Join us as Jesse explains how to uncover your brand's unique identity and connect with your audience in a way that sets you apart from the rest. This episode is packed with practical advice and inspiring stories that you won't want to miss! It's better to be different than to be better! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jesse Wroblewski, DIFFERENTIATOR | SUPERVILLAIN (allegedly) LinkedIn: https://www.linkedin.com/in/jesse-wroblewski/ Decommoditized - https://www.decommoditized.com Takeaways: Differentiation is crucial in branding to stand out from competitors and avoid commoditization. Appealing to emotions and creating a memorable brand experience is more effective than focusing solely on features. The process of finding a meaningful differentiator involves identifying a fantasy spokesperson, exploring the universe of differentiation, and aligning the differentiator with the target audience. Marketing fo
Tue, May 21, 2024
North Star in E-commerce: Chris Hallisey of AW Chang Explains
https://youtu.be/yCP-F1Iflww It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business-to-business channels. This episode explores the concept of the "North Star" in e-commerce. Chris shares how this guiding principle helps his team maintain focus and authenticity across AW Chang’s diverse brand portfolio. We explore the significance of understanding and communicating a brand’s unique selling points, navigating the complexities of omni-channel strategies, and leveraging customer feedback to enhance the shopping experience. Key takeaways from our conversation include the importance of sustainability in modern apparel, the shift towards more casual business attire, and the challenges and opportunities within the apparel industry. Chris also provides valuable insights into the role of technology in e-commerce, from platform choices to the integration of advanced features that improve customer engagement. Stay tuned as Chris shares his expertise on balancing B2B and D2C operations, optimizing marketing strategies, and the ever-evolving landscape of digital commerce. In this episode, digital commerce leaders will gain practical advice to help them stay competitive in the marketplace. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Chris Hallisey, Head of e-commerce at AW Chang Corporation LinkedIn: https://www.linkedin.com/in/chris-hallisey-1ab36830/ AW Chang Corporation: https://www.awchang.com/ Takeaways: Having a North Star is crucial in e-commerce, as it helps define the brand's unique selling points and guides marketing efforts. Authenticity and differentiation are key in storytelling and marketing to stand out in a crowded market. AW Chang is a vertically integrated company with a focus on sustainability, owning the mill, factory, distribution center, and DTC website. Managing an omni
Mon, May 20, 2024
Increase Brand Valuation with Jason Somerville of GW Partners
https://youtu.be/T0OtpwWPfBg Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from HR to marketing to ensure a successful outcome. In this episode, I discuss with Jason the current state of the M&A market, and the challenges brands face with rising acquisition costs and the increased need for efficient marketing strategies. Jason emphasizes the importance of profitability, operational excellence, and strategic planning for direct-to-consumer brands. We explore the critical role of founders and their teams in ensuring a brand's success and how GW Partners assists in building strong, sustainable businesses. Jason shares insights into the valuation trends, the importance of diversified go-to-market channels, and the rising interest in consumer brands from venture capital investors. Join us for an enlightening conversation packed with valuable advice for founders looking to navigate the complexities of scaling and selling their businesses in today's competitive landscape. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jason Somerville, co-founder of GW Partners LinkedIn: https://www.linkedin.com/in/jason-somerville-7273b71a/ GW Partners: https://www.gw.partners/ Takeaways: The e-commerce market is going through a transition period, with changes in consumer behavior and increased competition. Acquisition costs in digital advertising are rising, and brands need to approach marketing funnels differently. Valuations in the M&A market have decreased from their peak in 2021, but there are still opportunities for brands with good metrics and a diverse go-to-market strategy. The team is a crucial factor in the success of a brand, and buyers are placing more importance on the expertise and knowledge of the team. GW Partners is a boutique advisory firm that work
Thu, May 16, 2024
Katharine McKee‘s Guide to Navigating E-Commerce Complexities
https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands make actionable decisions. Katharine advises brands to test everything and trust their gut instincts while also seeking outside perspectives to identify areas for improvement. I've also discussed with Katharine the key considerations for brands in optimizing their websites and online presence. She emphasizes the importance of understanding what the target audience wants and ensuring a user-friendly experience. Additionally, she highlights the significance of addressing bigger problems, such as high bounce rates and low conversion rates, which require research and analysis. The discussion continues to address the challenges brands face with Google's updates and the need to provide helpful content as a result. Katharine advises brands to divorce themselves from hype, manage egos, and focus on organic and direct traffic. She concludes by encouraging brands to embrace their uniqueness and provide value to customers. Dedicated to solving the most pressing challenges brands face, Katharine understands the importance of solving the big problems and the personal and professional satisfaction that comes from doing so. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Katharine McKee, founder and principal of Morphology Consulting LinkedIn: https://www.linkedin.com/in/katharine-mckee-78301a9/ Morphology Consulting: https://www.morphologyconsulting.com/ Takeaways: Consulting allows McKee to solve problems and provide personal satisfaction. Digital commerce consulting focuses on profitability and efficiency. Analyzing broad demand signals and customer behavior helps brands make actionable decisions. Testing everything and seeking outside perspectives are key to identifying areas for improvement.
Wed, May 15, 2024
Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget
https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of Forceget, a global supply chain and logistics company, Burak has a wealth of knowledge of the intricacies of global shipping and e-commerce operations. In this discussion, Burak unpacks the current challenges and opportunities within the logistics sector, particularly how recent global events have reshaped shipping routes and costs. He provides significant insights into the strategic positioning of logistics operations across the globe, including the impact of rising costs and tighter margins on e-commerce platforms like Amazon. Burak also offers insights into new market opportunities and the importance of diversifying sales channels beyond Amazon to platforms like Walmart and TikTok. Listeners will learn about the critical role of inventory management in maintaining profitability, the increasing importance of understanding detailed fee structures on e-commerce platforms, and strategies for expanding into international markets to maximize revenue streams. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Burak Yolga LinkedIn: https://www.linkedin.com/in/burakyolga1/ Forceget Supply Chain Logistics: https://forceget.com/ Takeaways: Rising shipping costs and increasing fees are impacting sellers' profit margins on platforms like Amazon. Competition between Amazon and other marketplaces like TikTok and Walmart is changing the e-commerce landscape. Visibility and optimization in supply chain management are crucial for sellers to navigate the challenges of global e-commerce. Understanding costs and focusing on profitability is essential for sellers to sustain their businesses. Companies like ForgeGate provide logistics and tracking solutions to help sellers manage their supply chains effectively. C
Mon, May 13, 2024
The E-Commerce Guru of the Middle East: Meet Lina Gallagher
https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, including using the Arabic language for customer service and considering cultural values. She also advises international brands on the best process for entering the region, including launching ads locally, partnering with local marketplaces, and considering retail distribution. Lina shares insights on the competitive landscape, delivery expectations, and the role of major freight forwarders in the region. In this conversation, Lina Gallagher shares insights on e-commerce in the Middle East, including the support provided by the government, the local players in the market, and the challenges faced by local brands. Lina emphasizes the importance of understanding the local consumer and conducting thorough research before expanding internationally. Lina also provides tips for startups, including the focus on cash flow, the use of email and other marketing channels for retention, and the importance of execution and passion. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Lina Gallagher LinkedIn: https://www.linkedin.com/in/linagallagher/ Emerce Consulting: https://emerceconsulting.com/ Takeaways: Understanding the Middle East consumer and tailoring strategies to their preferences is crucial for success in the region. Localization, including using Arabic language for customer service and considering cultural values, is important for building trust and connecting with consumers. International brands can enter the Middle East market by launching ads locally, partnering with local marketplaces, and considering retail distribution. The Middle East market is highly competitive, and brands need to differentiate themselves by understanding the nuances of each country and offering unique value propositions. Delivery e
Thu, May 09, 2024
Online grocery innovation with Zvika Baida
https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares his experiences with transforming Shufersal Online into a leader in the grocery sector. He emphasizes the significance of aligning business operations with customer needs and the role of technology in enhancing the shopping experience. This episode offers an in-depth look at the strategies behind Shufersal Online’s success and the lessons Zvika learned about maintaining relevance and competitiveness in a rapidly evolving digital landscape. Tune in to gain insights into effective leadership and innovation in the online commerce industry and how being customer-centric and focusing on the real needs of customers is crucial for success in the online grocery industry. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Zvika Baida LinkedIn: https://www.linkedin.com/in/zvi-baida-2ab9281/ Takeaways: Being customer-centric and focusing on the real needs of customers is crucial for success in the online grocery industry. Automation and robotics can significantly improve efficiency and productivity in the industry. Prioritizing the most important aspects of the customer journey and hiring talented individuals are key strategies for digital leaders. Chapters: 00:00 Introduction and Background 02:46 Becoming Customer-Centric 10:11 The Unique Challenges of the Israeli Market 13:53 The Importance of Customer Service 25:53 Navigating the Post-COVID Era 31:52 The Role of Automation and Robotics 38:02 Tips for Digital Leaders 40:57 Fun Fact and Conclusion
Wed, May 08, 2024
Omnichannel Insights with Matt Ezyk, Pet Supermarket
https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and building relationships in the industry. As a former professional musician, he highlights the value of teamwork and not overdoing it in both music and e-commerce. Additionally, we discussed the importance of understanding the backend technology and architecture of e-commerce platforms for non-technical professionals. In order to ensure career growth and project success, Matt emphasizes the importance of establishing relationships, networking, being flexible, and learning constantly. It is inspiring to see the wealth of knowledge Matt has accumulated as an e-commerce professional. Let's get started with this episode and learn from Matt about what is required to be an e-commerce leader. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Matt Ezyk, Director of E-commerce at Pet Supermarket LinkedIn: https://www.linkedin.com/in/mezyk/ Pet Supermarket - https://www.petsupermarket.com/ Takeaways: AI and personalization are key trends in digital transformation, enhancing the customer experience and driving customer loyalty. Managing multiple channels requires automated inventory systems and real-time visibility to optimize order fulfillment. Building relationships and networking are crucial for career growth and successful project delivery. Understanding the backend technology and architecture of e-commerce platforms is valuable for non-technical professionals. Teamwork and not overdoing it are important in both music and e-commerce, fostering collaboration and delivering successful outcomes.
Tue, May 07, 2024
Selling the Idea, Not Just the Product with Alex Nyezhnyk
https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching brands outside of Amazon and using platforms like TikTok and Instagram to drive traffic with influencer marketing. Alex emphasizes the importance of researching and developing unique products and selling the idea rather than just the product features. He also mentions the need for a higher profit margin to cover advertising costs. Another key insight is that driving traffic from outside platforms to Amazon can improve organic ranking and CPC costs. We also discussed the role of influencers in driving traffic and the need to create authentic and engaging content. Alex highlights the significance of understanding customer preferences and adapting your product and branding accordingly. Additionally, he advises against relying solely on Amazon and suggests diversifying sales channels. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Alex Nyezhnyk, CEO of Profit Whales LinkedIn: https://www.linkedin.com/in/nyezhnyk/ Profit Whales - https://profitwhales.com/ Takeaways: The private label model is no longer effective on Amazon due to increased commissions and expensive PPC. Launching brands outside of Amazon and using existing platforms like TikTok and Instagram can be more successful. Innovative products or ideas and selling the idea rather than just the product is crucial. A higher profit margin is needed to cover advertising costs. Bringing traffic from outside platforms to Amazon can improve organic ranking and CPC costs. Prove your idea before investing in manufacturing and marketing. Utilize influencers to drive traffic and create authentic content. Understand customer preferences and adapt your product and branding accordingly. Diversify s
Mon, May 06, 2024
Rare Coins Spotlight: Kate Ovodova on Collectibles
https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a unique perspective on the marketing and sales of rare coins, ranging from ancient artifacts to contemporary treasures. In this episode, Kate shares intriguing insights into the nuances of the collectible coin market, including the discovery and acquisition of rare coins, the intricate research involved, and the captivating stories each coin carries. We'll explore the challenges and strategies of marketing such unique items in a digital age, focusing on customer engagement, retention, and the impact of social media platforms like TikTok and Instagram on reaching new audiences. You'll gain insight into the innovative strategies Bullion Shark employs to engage and expand their customer base through social media and digital marketing, and how they balance the demands of new customer acquisition with customer retention. This discussion will unveil the behind-the-scenes operations of the collectibles market, the passion of its collectors, and the sophisticated tactics used to captivate and educate potential buyers. Join us for a journey through time and commerce, exploring how ancient coins find their place in modern collections. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Kate Ovodova, Head of eCommerce @ Bullion Shark LinkedIn: https://www.linkedin.com/in/ekaterina-ovodova/ Bullion Shark - https://bullionexchanges.com/ Takeaways: The collectible industry, specifically dealing with rare coins, offers a fascinating blend of history, storytelling, and unique items. Research plays a crucial role in finding and valuing rare coins, with each coin having its own story and characteristics. Managing inventory and meeting customer demands in the collectible industry can be challenging, requiring constant readiness and a diverse
Thu, May 02, 2024
The Future of E-commerce Logistics with Refael Elbaz of Unicargo
https://youtu.be/7f_WhsgYGJY UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile distribution, and reverse logistics. They have developed an inventory management system that provides transparency and unified data for their clients' stock levels. They also use technology and analytics to help e-commerce brands improve their transit times, reduce costs, and optimize their packaging. In this conversation, Refael Elbaz, the founder and President of Unicargo, discusses the importance of optimizing packaging and logistics in e-commerce businesses. He emphasizes the need to reduce packaging size and weight to save on shipping costs. Refael also highlights the benefits of consolidating shipments and using ocean freight for cost-effective transportation. He advises businesses to prioritize compliance and understand the regulations and requirements of new markets before expanding internationally. Refael also shares valuable insights on the importance of building the right team and knowing one's limits in order to scale a business successfully. Website: www.vimmi.net Email us: info@vimmi.net Podcast website: vimmi.net/ecom-pulse-podcast Talk to us on Social: LinkedIn Vimmi: il.linkedin.com/company/vimmi LinkedIn Eitan Koter: linkedin.com/in/eitankoter YouTube: @VimmiCommunications Guest: Refael Elbaz, founder and President of Unicargo LinkedIn: linkedin.com/in/refael-elbaz Unicargo - unicargo.com https://www.youtube.com/watch?v=7f_WhsgYGJY Takeaways: UniCargo focuses on providing logistics services to e-commerce businesses with unique needs. They offer services such as import of record, warehousing, last mile distribution, and reverse logistics. UniCargo has developed an inventory management system that provides transparency and unified data for their clients' stock levels. They use technology and analytics to help e-commerce brands improve transit times, reduce costs, and optimize packaging. Optimizing packaging size and weight can significantly reduce shipping costs for e-commerce b
Wed, May 01, 2024
Paid Media Secrets with Nikki Lindgren from Pennock
https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a strong inbound strategy to boost ROAS. Nikki also provides recommendations for new brands starting out in 2024, including leveraging Amazon and Google Ads, as well as utilizing TikTok and Meta for brand awareness. She highlights the significance of creator-led content and the importance of education and third-party credibility in marketing campaigns. We've explored various aspects of digital marketing, including budget allocation, A/B testing, the impact of cookie deprecation, marketing efficiency ratios, attribution, and the future of the industry. She emphasizes the importance of middle-of-funnel placements like Amazon and Google for brands starting out, and the need to balance top-of-funnel and bottom-of-funnel campaigns. She shares her criteria for working with brands and offers career advice for those interested in the industry. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Nikki Lindgren, founder and managing partner at Pennock LinkedIn: https://www.linkedin.com/in/nikkilindgren/ Pennock - https://www.pennock.co/ Takeaways: Paid media agencies should have a seamless integration with in-house teams to better serve brands. A balanced approach between paid and owned media is crucial for brand success. New brands should consider leveraging Amazon and Google Ads for high return on ad spend. TikTok and Meta are effective platforms for brand awareness, and integrating shops on these platforms can lead to higher conversions. Creator-led content that focuses on education and third-party credibility is key to successful marketing campaigns. For brands starting out, it's important to focus on middle-of-funnel placements like Amazon and Google, while gradually moving up the
Mon, April 29, 2024
Children's Costumes Online: James Sposto on Ecommerce Growth
https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids. In this episode, James will walk us through his strategic role in transforming TEETOT’s online presence. From overhauling their e-commerce platform to transitioning from WooCommerce to Shopify, James's initiatives have resulted in a significant boost in sales, amplifying the company’s digital footprint. He'll discuss the impact of SEO, the integration of AI in content management, and his approach to direct consumer marketing that effectively targets parents—the main buyers of their products. James also highlights how TEETOT’s costumes are designed to inspire creativity and educational play among children aged three to eight, emphasizing the importance of quality and durability in kids’ costumes. As we explore the intricacies of e-commerce and digital marketing through James’s expert lens, listeners will gain valuable insights into leveraging online platforms for business growth. So, tune in and get ready to learn how innovation and strategic marketing are key to keeping the magic of childhood imagination alive at TEETOT. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: James Sposto, the Director of E-commerce at TEETOT. LinkedIn: https://www.linkedin.com/in/sposto/ TEETOT - https://teetot.com/ Takeaways: TEETOT specializes in high-quality children's costumes for imagination play and role-playing. James Sposto successfully scaled the online sales of TEETOT by optimizing SEO and incorporating AI into content development. The marketing strategies focus on targeting parents as the buyers of the costumes, with an emphasis on quality and differentiation. Reviews and Google ads have had a significant impact on the brand's performance. Building SEO and opening multiple sales channels are valuable strategies for e-commerce
Thu, April 25, 2024
Michael Dumas on Fashion E-Commerce
https://youtu.be/QyxnZtQO7kw Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramatically increased both sales volumes and customer satisfaction. He'll share insights on the significant impact of small changes in a large catalog environment and the importance of understanding customer needs in the creative industry. Additionally, Michael shares his approach to site redesigns and his plans for integrating B2B and DTC platforms to enhance user experience and operational efficiency. His story is not just about improving a website but about crafting a dynamic strategy that propels an established business into new heights of digital and retail success. Michael also discussed with Michael about the challenges and opportunities in the fashion industry, including the changing retail landscape and the potential for targeting younger customers. Let's uncover the nuances of e-commerce in the fabric industry, the challenges of handling an extensive product range, and how targeted improvements can lead to substantial business growth. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Michael Dumas, Director Of Ecommerce at Zelouf International LinkedIn: https://www.linkedin.com/in/michaeldumas/ Takeaways: Implementing express shipping options and improving website search functionality can lead to increased order volume and organic search traffic. Understanding the customer journey and providing a seamless shopping experience are crucial for success in e-commerce. The fashion industry faces challenges due to the changing retail landscape, but there are opportunities in targeting younger customers. Expanding product offerings and catering to different customer segments can help drive growth and success in the industry. Chapters: 00:00 Introduction and Weather Chat 03:08 Improving Organic Search Traffic with Sitemap Submission 04:01 Usin
Wed, April 24, 2024
Handwritten Outreach with David Wachs: Personalized Notes for High ROI
https://youtu.be/0b6iQy3Koog Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth. Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication. Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: David Wachs, founder and CEO of Handwrytten LinkedIn: https://www.linkedin.com/in/davidwachs/ Handwrytten: https://www.handwrytten.com/ Takeaways: Handwritten notes are a powerful way to stand out in a world dominated by digital communication. Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes. The company has been bootstrapped and profitable for 10 years, focusing on organic growth. Handwritten notes have a higher response rate and ROI compared to other forms of communication. Chapters: 00:00 Introduction and the Importance of Human Connection 03:11 The Journey of Handwrytten and Bootstrapping 05:56 Challenges and Growth Strategies
Tue, April 23, 2024
Mastering Luxury E-Commerce: Insights from Mezlan's Joshua Young
https://youtu.be/seBfjGn8c0E Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-commerce practices. In today’s conversation, Joshua recounts Mezlan's journey from a small operation selling belts door-to-door to becoming a major player in the luxury shoe market across the U.S. We explore the complexities of crafting unique, high-end products, from exotic materials like alligator and ostrich to the traditional craftsmanship that defines Mezlan’s offerings. Joshua also shares insights into the challenges and successes of managing a luxury brand's e-commerce platform, discussing customer loyalty, innovative marketing strategies, and how Mezlan maintains its allure in a competitive digital landscape. Whether you're a budding entrepreneur, a marketing professional, or simply a lover of fine footwear, this episode is packed with insights that illuminate the path to success in the luxury retail space. So, let’s dive in and learn from one of the best in the business. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Joshua Young, Head of e-commerce at Mezlan LinkedIn: https://www.linkedin.com/in/joshua-young-b266951a0/ Takeaways: Focus on quality, comfort, and unique designs to create a luxury product. Exceptional customer service and loyalty programs are key to retaining customers. Adaptability is crucial in the ever-changing e-commerce landscape. Stay informed about new trends and technologies in the industry. Utilize multiple channels, such as Facebook, Instagram, and Amazon, to reach different audiences. UGC (user-generated content) plays a significant role in building trust with customers. Challenges of attribution in a cookie-less world require careful analysis and adaptation. Maintain a balance between different sales channels and tailor strategies to each channel's audience.
Mon, April 22, 2024
Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales
https://youtu.be/7Mf7Uf0ixzs Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the importance of technical information and compatibility. Bo explains the onboarding process for dealers and the continuous development of their B2B platform. He discusses the use of customer feedback and data analysis to improve the website and enhance the customer experience. Bo shares insights into the balance between offline and online strategies and the importance of integrating third-party systems through APIs. In this conversation, Bo Acimovic discusses the importance of API integration in e-commerce, allowing customers to easily connect their systems and access data. He highlights the benefits of integrating via API, such as automating product database updates and streamlining order processing. The conversation also explores the convergence of B2B and B2C e-commerce, with a focus on personalization and data collection. Bo shares insights on international sales, payment methods, and selling on Amazon and other marketplaces. The discussion delves into the customization of product data and integration with various e-commerce platforms. Bo also discusses the role of AI in e-commerce, particularly in chatbot applications. The conversation concludes with a focus on B2B strategies and the importance of customer focus. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Bo Acimovic, Director of Global e-commerce for Clover Imaging Group LinkedIn: https://www.linkedin.com/in/bo-acimovic/ Takeaways: The printer supplies industry is a green and sustainable industry that offers cost-effective alternatives to OEM products. Selling uninteresting products requires a focus on technical information, compatibility, and educating customers about the benefits of
Thu, April 18, 2024
Building E-commerce Empires with Neil Twa from Voltage
https://youtu.be/JvKmSLTaAQ8 Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle. Neil shares his profound insights from over two decades of experience in online entrepreneurship and e-commerce innovation. We'll uncover how Neil transitioned from the early days of dial-up internet to pioneering e-commerce strategies that have dramatically reshaped how businesses operate online. Neil will walk us through his journey of developing and leading Voltage, revealing the pivotal decisions and strategies that helped scale his ventures to remarkable heights. Expect to learn about the challenges and triumphs of managing multi-million e-commerce businesses, the evolution of Amazon’s marketplace, and how emerging technologies are transforming the digital commerce landscape. Neil also shares invaluable advice for entrepreneurs looking to carve out their own success stories in the competitive world of e-commerce. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiCommunications Guest: Neil Twa - Chief Executive Officer Voltage Holdings, LLC LinkedIn: https://www.linkedin.com/in/neiltwa/ Voltage Holdings: https://www.voltagedm.com/ Takeaways: Living in the country can provide a conducive atmosphere for e-commerce consulting and growth. Experimentation and adaptability are key in the e-commerce industry. Acquisitions can be a strategic way to grow and develop e-commerce businesses. Multi-channel strategies are essential for brand discoverability and growth. Implementing a multi-channel strategy requires careful planning and collaboration. Selling on TikTok requires changing the language and copy to appeal to the TikTok audience. The power of creators and the psychology of buyers are key factors in the success of TikTok Shops. Certain
Wed, April 17, 2024
Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation
https://youtu.be/_OBOgj-Ogqk Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores. Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating e-commerce with physical store operations to enhance customer experience and loyalty. He discusses the evolution of e-commerce, particularly in the grocery sector, highlighting the challenges and significant growth potential given the current digital penetration rates. We also discussed the strategic importance of customer engagement through MC Sonae's highly successful loyalty program, which covers a vast majority of Portuguese households. This initiative not only deepens customer relationships but also integrates seamlessly with both online and offline shopping experiences, boosting customer retention and satisfaction. Join us to gain valuable insights from Pedro on navigating the complexities of modern retail and the innovative strategies MC Sonae employs to stay ahead in the competitive digital marketplace. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Pedro Santos - Head of E-commerce @ Sonae MC LinkedIn: https://www.linkedin.com/in/pedropereirasantos/ Takeaways: The e-commerce penetration in Portugal, especially in grocery commerce, is still relatively low, presenting significant room for growth. Partnerships and loyalty programs are crucial for enhancing the customer experience and driving customer development. Retail media and first-party data offer opportunities for retailers
Mon, April 15, 2024
The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant - Part 2
https://youtu.be/kzNJVGi7p4o Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how. Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standard in the market. So, let’s continue our journey into the art of differentiation and discover the path to a brand identity that resonates with authenticity and purpose. Ready to find out how to make your product the hero of its own story? Stay tuned! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Sabir Semerkant - Growth by Sabir LinkedIn: https://www.linkedin.com/in/sabirsemerkant/ Growth by Sabir: https://growthbysabir.com/ Takeaways: Product Positioning and Brand Building: Understanding your brand's unique story is crucial for positioning your product in the market effectively. Differentiation Over Imitation: Emphasize what makes your product different and valuable, rather than simply copying what the competition does. Customer Experience and Engagement: It's essential to know your customer and optimize your product imagery and website for the best user experience. Lifecycle Marketing: Understand your customer’s lifecycle and strategize accordingly to prevent attrition and increase retention with segmentation and personalized engagement.
Thu, April 11, 2024
The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant - Part 1
https://youtu.be/kzNJVGi7p4o Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental revenue from e-commerce sales. As a pioneer since the inception of e-commerce, Sabir brings to the table a wealth of knowledge, a no-nonsense attitude to industry fluff, and a profound understanding of the numbers that fuel the digital market space. We will also discuss the transformative power of data, and the wisdom that comes from 25 years in the business. As we prepare to unravel e-commerce layers with Sabir, a central theme of our conversation will be his 8D or 8-dimensional method. This is a framework based on eight critical dimensions that are the pillars of e-commerce success. Let's cut right to the chase, unerstadn why Sabir is so passionate about the industry, and lay bare the principles of achieving tangible growth. Tune in for an innovative way to navigate the e-commerce landscape, so let's dive in. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Sabir Semerkant - Growth by Sabir LinkedIn: https://www.linkedin.com/in/sabirsemerkant/ Growth by Sabir: https://growthbysabir.com/ Takeaways: Sabir Semerkant reveals the strength of the 8D method, a game-changing approach that removes guesswork from e-commerce, relying on pure data for truth and strategy. The transformative power of e-commerce is underscored by the elimination of 'BS factor', advocating for decisions driven by numbers and measurable results. Sabir's perspective
Wed, April 10, 2024
From Nature to Nutrition: Neal Didonna's Take on Outdoor Supplements
https://youtu.be/GiikY1XBUT8 In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values. Neal also emphasizes the need for adaptability and agility in marketing, as well as the importance of analyzing data and defining KPIs. Overall, the conversation showcases the unconventional journey and down-to-earth approach of Neal in his role as VP of Marketing. Neal shares his background in coaching and his transition to marketing. He discusses his career growth and the challenges he faced along the way. Neal also provides insights into the current microeconomic status in the US and how it has affected his company. He highlights the importance of retention marketing and the evolving role of CMOs and VPs of Marketing. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Neal Didonna, the VP of Marketing at Mountain Ops LinkedIn: https://www.linkedin.com/in/neal-didonna-11787565/ MTN OPS: https://mtnops.com/ Takeaways: Transitioning from one career to another is possible with determination and hard work. Retention marketing is crucial for sustainable growth and building deeper relationships with customers. CMOs and VPs of Marketing are becoming more like business operators, focusing on profitable growth and understanding the broader aspects of the business. Effective communication in marketing involves breaking down complex concepts into simple terms. Continuous learning and adaptability are essential for success in the
Tue, April 09, 2024
The SMB Yoda: Rick Wingender's E-Commerce Growth Strategies
https://youtu.be/wKeaba7lNW8 Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of having realistic expectations. He also highlights the skills and foundational knowledge necessary for e-commerce leaders to thrive. He also highlights the major trends in e-commerce, including AI and cybersecurity. Rick shares his proud moments in his career, such as launching Circuit City's e-commerce website and developing successful new businesses. He reveals a fun fact about writing a book on the internet and shares where people can find him for freelance consulting. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Rick Wingender, Fractional CMO / CDO at Small Biz Coach LinkedIn: https://www.linkedin.com/in/misterecommerce/ Small Biz Coach: https://www.smallbizcoach.biz/ Takeaways: E-commerce professionals should have a strong understanding of consumer behavior and merchandising. Working with small businesses requires addressing their specific needs and educating them on e-commerce fundamentals. Unrealistic expectations and lack of understanding can hinder the success of e-commerce initiatives. E-commerce leaders should possess a diverse skill set and be able to navigate various aspects of the business. Foundational skills in marketing and technical knowledge are crucial for success in e-commerce. AI has the potential to revolutionize e-commerce, but it should be used with caution and not replace human experti
Mon, April 08, 2024
Mastering B2B and D2C: Elias Castaneda's Strategies for Success
https://youtu.be/f7MQs3cnqm0 Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to work together. Elias also shared his personal story, which is a wild ride from engineering to finance, and then a bold jump into digital marketing and e-commerce. Elias is a whiz at creating content that really speaks to people and knows how to balance B2B and B2C shoppers. He's got some fascinating takes on the impact of COVID on the shopping landscape and the evolving strategies of retail giants like Walmart and Amazon. Elias gives us a peek into his approach to A/B testing and how consumer feedback directly shapes product strategies at AP&G Catchmaster. His emphasis on personal customer relationships, even in digital spaces, offers a fresh perspective on customer service and brand loyalty. Plus, he shares some cool insights into how his love of strategy video games influences his professional mindset. Elias gets personal too, talking about breaking out of the usual finance stereotype and following his true calling in business growth and innovation. In this episode we explore the latest in e-commerce and get some genuine inspiration from someone who's really changing the game! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/ecom-pulse-podcast/ Talk to us on Social: Facebook: https://www.facebook.com/vimmicom Instagram: https://www.instagram.com/vimmi_insta/ TikTok: https://www.tiktok.com/@vimmi_com YouTube: https://www.youtube.com/@VimmiCommunications LinkedIn Vimmi: https://il.linkedin.com/company/vimmi LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ Guest: Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster LinkedIn: https://www.linkedin.com/in/eliascastaneda/ Catchmaster: https://catchmasterpro.com/ Takeaways: Think holistically and make decis
Fri, April 05, 2024
Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping
https://youtu.be/WYhWweI-4Hs Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live production producer and the process of planning and executing live shopping events. Stephanie also discusses successful marketing tactics, the role of influencers, and the KPIs to measure the effectiveness of live shopping events. She highlights the importance of choosing the right host and balancing entertainment with sales in live shopping events. In this conversation, Stephanie Garcia discusses the role of live streamers and content creators in live shopping, the opportunity of live shopping in the US, and the rise of UGC content creators. She also talks about big brands embracing live shopping, TikTok's influence on the industry, and the importance of engaging audiences and building emotional connections. Stephanie shares insights on analyzing live shopping performance across channels and the tools available for this. She provides lessons for launching successful live shopping events, including investing in gear and creating professional live streams. Stephanie also discusses the role of NLP in live shopping, overcoming objections, and building trust with audiences. She emphasizes the importance of building relationships and trust in live shopping and shares strategies for repurposing live shopping content. Finally, Stephanie talks about her future plans and expanding her services. Takeaways: Having the right mindset and structure is crucial for being irresistible on camera. Live shopping events are effective for product launches and tentpole programming. The success of live shopping events can be measured through attendance, sales, and engagement metrics. Choosing the right host, whether an influencer or an in-house expert, is essential for a successful live shopping event. Live streamers and content creators play a crucial role in live shopping, providing a certain look, tone, and aesthetic that brands are looking for. The US is still catching up to China in terms of live shopping talent, but the creator economy is growing, with UGC content creators becoming the next wave of live shopping hosts. Big brands like P&G are embracing live shopping on platforms like TikTok, leveraging the engagement and emotional connection it offers. To launch successful live shopping events, brands should invest in gear, create professional live streams, offer incentives, and build trust with audiences. NLP can help overcome objections and build confidence in live shopping, while building relationships and trust is es
Thu, April 04, 2024
The Portless Way of Efficient Shipping
https://youtu.be/TJBvpndLo4U In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a smarter, more efficient approach that benefits both businesses and consumers. Izzy shared insights on Portless’ direct logistics model, a strategy that’s proving to be a game-changer for improving cash flow and margins for e-commerce businesses. Izzy explains how Portless offers direct logistics, turning inventory into cash faster and improving gross margins. He emphasizes the importance of brands being agile and strategic in their supply chain planning because every improvement in this area affects cash flow. We also explored Izzy’s unique journey. It's not every day you hear about someone with a background in rabbinical studies leading a logistics tech company, and Izzy’s story adds a personal touch to this innovative journey. If you curious about logistics innovations, or just love hearing about how businesses adapt to the future of the digital world, this episode has something for you. Takeaways: The retail industry is shifting towards profitability and cash flow, with a focus on optimizing supply chain and inventory management. Portless offers direct logistics, allowing brands to turn inventory into cash faster and improve gross margins. Agility and strategic planning are crucial for brands to navigate the changing retail landscape. Izzy Rosenzweig has a rabbinical degree, showcasing his diverse background and expertise. Chapters: 00:00 Introduction and Shop Talk Recap 02:21 The Shift to Profitability and Cash Flow 03:36 The Once-in-a-Generation Shift in Manufacturing 04:45 The Birth of Portless and Direct Logistics 08:28 Turning Inventory into Cash Faster 12:19 Optimizing Supply Chain for Profitability 19:54 Expansion and Control of the Brand Experience 22:19 Portless' Growth and Challenges 24:59 The Shift to Profitability in the Industry 26:29 Tips for Professionals in Logistics and Supply Chain 28:46 Tenacity and Agility in Entrepreneurship 30:20 Fun Fact: Izzy's Rabbinical Degree 31:01 Conclusion and Well Wishes Izzy's LinkedIn profile: https://www.linkedin.com/in/izzy-rosenzweig-13653846/ Portless: https://www.portless.com/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Wed, April 03, 2024
Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape
https://youtu.be/S-TlA5og5Fo Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as Head of eCommerce & Retail Sales for the German market. Esther explains the products and solutions that Google offers to the retail and ecommerce market, with a focus on AI and data analytics. She addresses the challenges and concerns around privacy regulations and emphasizes the importance of implementing privacy solutions to maintain conversions and measurement The interview also touches on various industry topics, including the impact video advertising, and how small brands can compete by focusing on their competitive advantages. Esther's approach to sales, her insights on video strategy, and her reflections on her career achievements and personal aspirations add further depth to the dialogue. Takeaways: Esther's career has spanned various roles in advertising sales, media agencies, and brand marketing, providing her with a diverse skill set. The German market offers significant opportunities for e-commerce growth, particularly in the mid-sized company segment. Google provides products and solutions that help businesses in the German market with AI, data analytics, and privacy regulations. Implementing privacy solutions is crucial for maintaining conversions and measurement in the face of changing privacy regulations. Measurement foundations and privacy solutions are crucial for success in the industry. Smaller brands can compete by focusing on their competitive advantages and leveraging AI to multiply their creative assets. Quality creative is essential for success in video advertising. Sales leaders play a crucial role in enabling companies and should be genuine in their recommendations. Curiosity, gratitude, and lifting others are important qualities for success in the industry. Chapters: 00:00 Introduction and Background 01:24 Career Journey 09:19 German Market and E-commerce Trends 27:34 Measurement Foundations and Privacy Solutions 28:01 Competing with Big Brands 29:19 Differentiating in a Noisy Market 30:48 Using AI to Multiply Creative Assets 31:16 Continuing Advertising and Adjusting Strategy 33:10 The Importance of Quality Creative in Video Advertising 34:34 The Role of Video in E-commerce 39:28 The Definition of a Sales Leader 45:26 Curiosity, Gratitude, and Lifting Others 48:13 Proud Accomplishments 49:04 Reading Old Newspapers Esther's LinkedIn profile: https://www.linkedin.co
Tue, April 02, 2024
Staying True to Your Brand's DNA: Abigail Joseph on the Future of Fashion
https://youtu.be/MmRGB3adiec In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we're chatting with Abigail while she's surrounded by the beautiful desert in Scottsdale, Arizona. She's going to talk about her time with amazing brands like Forever 21 and Jacques Marie Mage and her take on the latest trends in digital marketing. In our conversation, we'll dig into what makes a brand really stick with customers and how AI is shaking things up in online shopping. Abigail shares insights on maintaining brand DNA, website design, and customer retention strategies. She emphasizes the importance of consistency across channels and the need to focus on customer lifetime value. Abigail also highlights the role of collaborations and partnerships in driving customer acquisition. Additionally, she discusses the challenges and adaptations required when catering to Gen Z consumers. In this conversation, we’ve also discusses various topics related to hiring, company culture, the perspective of Gen Z on work, the importance of soft skills in management, and the future of work. Abigail knows her stuff, and she's been in the game long enough to see how things have changed and where they might be headed next. So, grab your favorite drink, get comfy, and let's get into this. We're just having a relaxed talk here, sharing some experiences and maybe learning a thing or two along the way. Takeaways: Maintaining brand DNA and quality is crucial for luxury brands to retain their core customer base. Consistency across channels, including website design and user experience, is essential for creating a cohesive brand identity. Customer retention strategies, such as loyalty programs, are vital for driving repeat purchases and fostering brand advocacy. Understanding customer demographics and their preferences is key to tailoring marketing efforts and product offerings. Adapting to the needs and expectations of Gen Z consumers is essential for long-term success in the e-commerce industry. When hiring, it is important to consider a candidate's fit with the company culture and their alignment with values such as diversity, inclusion, and social justice. Soft skills, such as empathy and compassion, are crucial for effective management and building strong relationships with team members. AI is an essential part of e-commerce, enabling personalization and improving customer retention. The future of work will involve a combination of data-driven results and the development of soft skills. Abigail plans to write a book about her experiences in the fashion industry, exploring the intersection of chaos and passion. Chapters: 00:00 Introduction and Setting 02:42 Discussion on Luxury Eyewear Brand 06:18 Maintaining Brand DNA and Quality 08:59 Co
Mon, April 01, 2024
Creating World's No.1 Sports Insole with Ryan Regan of VKTRY
https://youtu.be/saG1Zzzg5Bk Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTORY’s direct-to-consumer business model and the importance of their main marketing channel, TikTok. Ryan shares more important information about website optimization, customization options, and the use of AI in e-commerce. Ryan also emphasizes the importance of influencer marketing and the success they have achieved through working with influencers. We’ve explored the challenges of selling on social media platforms and the role of teenagers and parental involvement in the purchasing journey. He expresses his passion for his job and the pride he takes in his career journey. Lastly, Ryan shares a fun fact about traveling around the country in a converted school bus. It is an episode packed with marketing wisdom and innovation. Takeaways: VKTRY is a carbon fiber insole company focused on athletes and sports performance. Their viral marketing campaign on TikTok helped them gain traction and grow their customer base. The company operates primarily through a direct-to-consumer model. Website optimization, customization, and AI are important aspects of their e-commerce strategy. Chapters: 00:00 Introduction and Product Overview 01:01 Company Background and Viral Marketing 04:24 Marketing Channels and Strategies 06:13 Website Optimization and Skepticism Elimination 08:19 Target Audience and Customization 10:00 Offline Retail Considerations 12:58 Data-Driven Decision Making 15:26 User Experience and Personalization 18:24 Customer Journey and Purchase Process 19:22 Teenagers and Parental Involvement 21:46 Influencer Marketing 24:12 Marketing Activities 27:55 Social Commerce and Shoppable Media 29:17 Passion for the Job 30:06 Career Journey 32:06 Fun Fact: Traveling in a School Bus Ryan's LinkedIn profile: https://www.linkedin.com/in/ryan-regan-8777b492/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Thu, March 28, 2024
A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton
https://youtu.be/UTiEBj6EHYY Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnichannel considerations, self-fulfillment, and the purchasing personas and buying behaviors in the baby gear industry. In this conversation, Thomas discusses the challenges of meeting customer needs and deadlines in the baby products industry. He shares insights into their marketing strategies, focusing on content creation and education to instill confidence in customers. Thomas emphasizes the importance of catalog breadth and inventory management to provide a wide range of products. He also discusses the role of data analysis in their marketing efforts. Additionally, Thomas shares his approach to leadership, emphasizing the importance of empowering people leaders and creating a flexible workforce. He highlights the significance of servant leadership and facilitating the work of team members. Takeaways: The baby gear industry in Canada has seen significant changes, with smaller boutique stores gaining market share due to the exit of larger incumbents. The transition to e-commerce has been a key focus for Snuggle Bugs, with a shift from 70% retail and 30% digital to the inverse. Replatforming to Shopify Plus has provided speed and flexibility for Snuggle Bugs, although there have been some limitations for mid-market retailers. Offline and online omnichannel considerations include unifying data, managing inventory and fulfillment methods, and providing a personalized experience for customers. Purchasing personas in the baby gear industry often involve high-intensity research and high-value purchases, with a significant portion of lifetime value coming from a six-month window. Meeting customer needs and deadlines is crucial in the baby products industry, where there is a tight window for purchasing before the arrival of a baby. Content creation and education play a significant role in instilling confidence in customers and helping them make informed decisions. Having a wide catalog and managing inventory effectively are key to success as a retailer in the baby products industry. Analyzing marketing data and understanding the effectiveness of different channels is essential for optimizing marketing strategies. Leadership should focus on empowering people leaders, creating a culture of servant leadership, and facilitating the work of team members. Chapters: 00:00 Introduction and Background 02:01 Transition from Technical to Marketing Side 05:05 Transition to E-commerce 07:45 Baby Gear Industry in Canada 09:57 Transition to Online Business 11:26 Replatforming
Wed, March 27, 2024
Creating a Brand on Amazon: Dan Brownsher's Strategies for Success
https://youtu.be/xpfcAlqOUTw Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company's remote work culture. The conversation also covers the market for Amazon services, competition, and alternative channels. Finally, they discuss the importance of retail media and advertising in the current landscape. In this conversation, Dan discusses the role of data in Amazon's business model and the opportunities for brands to leverage that data. He highlights Amazon's vast customer data and its potential for brands to monetize that data through advertising. Dan also emphasizes the importance of retail media and the growing trend of brands building their own retail media networks. He shares insights into Amazon's support for agency partners and the challenges and opportunities in the Amazon brand space. Lastly, he shares a fun fact about being a certified scuba diver and diving with great white sharks. Takeaways: Amazon is becoming a data company and has access to vast amounts of customer data, making it a valuable platform for brands to leverage. Retail media is a hot topic, and brands are building their own retail media networks to capitalize on the aggregation of data. Amazon is increasingly viewing agency partners as strategic partners and providing them with access to beta programs and insights. The valuations for Amazon brands have declined, but there are still opportunities for consolidation and acquiring assets at a lower cost. Operating on fundamentals and focusing on profitability is crucial in the current e-commerce landscape. Chapters 00:00 Introduction and Background 02:40 Building a Business on Amazon 06:28 Transition to Exclusive Distribution and Private Label 10:27 The Growth of Channel Key 12:41 Remote Work and Company Culture 22:17 Retail Media and Advertising 22:44 Amazon as a Data Company 23:44 Amazon's Ads Business and Data Monetization 25:20 The Power of Data and AI 25:50 The Rise of Retail Media 27:05 Amazon's Controlled Data Sharing 28:13 Amazon's Support for Partners 29:33 Amazon's Traffic and Attribution 30:22 The Role of Agencies in Accessing Amazon Data 33:23 The Challenges of Running Amazon Brands 36:00 Opportunities for Consolidation in the Amazon Brand Space 41:26 Proud Moments in Career and Building Channel Key 43:53 Fun Fact: Certified Scuba Diver and Diving with Great White Sharks Dan's LinkedIn profile: https://www.linkedin.com/in/dan-brownsher/ Channel Key: <a href="https://www.cha
Tue, March 26, 2024
Multi-Channel Marketing Mastery with Jonathon Blevins of Equipment Share
https://youtu.be/gWs5QIzEMtY Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form videos, and influencer marketing. He talks about the balance between customer acquisition and retention and the challenges in the current customer acquisition landscape. Additionally, he discusses the impact of a cookie-less world on paid media and the importance of analyzing channel performance and ROI. In this conversation, Jonathon discusses various aspects of marketing, analytics, and e-commerce and emphasizes the importance of paid search KPI’s and the different metrics he focuses on at different stages of the marketing funnel. Jonathon also shares how he has been surprised by the results of his email marketing strategy and the importance of customer focus. He discusses the use of analytics platforms and the need to trust the data while also being aware of potential biases. Jonathon highlights the role of AI in SEO and content generation, as well as the challenges of multi-channel marketing and attribution. He also touches on the impact of AI on traditional media and shares his passion for e-commerce and his involvement in cat rescue. Chapters: 00:00 Introduction and Background 03:10 E-commerce Experience and Analytics 05:02 Overview of Equipment Share 06:22 E-commerce Platform Launch 07:01 Omni-channel Strategy 09:03 Purchasing Behavior and High Ticket Volumes 10:38 Supply Chain and Inventory Management 12:23 Content Creation and Value-Added Services 14:09 Organic Marketing and Short-Form Videos 16:02 Target Persona and Customer Acquisition 17:30 Challenges in Customer Acquisition 19:01 Paid Media in a Cookie-less World 20:29 Analyzing Channel Performance and ROI 21:23 Paid Search and Funnel Metrics 22:07 Surprising Results and Customer Focus 23:13 Providing Value and Personalization 24:13 Analytics Platforms and Trusting Data 24:46 The Importance of Analytics and Equalizing Data 25:05 Being Reactive and Adapting to Changes 26:02 Marketing Characteristics for Different Company Stages 27:08 Focus on Growth and Retention 28:06 AI in Marketing and SEO 29:34 Multi-Channel Marketing and Marketplaces 30:19 The Complexity of Analytics and Omnichannel Behavior 35:49 Attribution Models and Analyzing Data 38:07 Traditional Media and CTV Advertising 39:45 Final Thoughts and Advice 42:05 Fun Fact and Personal Interests Jonathon's LinkedIn profile: https://www.
Mon, March 25, 2024
From Courtrooms to Clicks: A Lawyer's Pivot to Global E-Commerce
https://youtu.be/XLPsHAiE3QE In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States. You’ll hear about Guy's experiences in the early days of China's internet boom and his innovative approach to job searching in a country with vast opportunities and challenges. Discover how his legal background played a role in his transition to entrepreneurship, and his insights into the evolution of e-commerce in both China and the U.S. We also discuss Guy's return to Israel and his impactful roles in leading grocery and department store chains, focusing on strategies for customer retention and adapting product lines to meet evolving market needs. Guy shares his perspective on the potential of omnichannel strategies and his approach to balancing work satisfaction with career growth. Tune in for an insightful conversation about career transitions, the ever-changing landscape of e-commerce, and the journey from a traditional profession to a dynamic and evolving industry. It’s a story of adaptability, insight, and the willingness to embrace new challenges in the digital world. Chapters: 00:00 Introduction and Background 02:55 Transition to China and Entrepreneurship 06:03 Transition to E-commerce in the US 10:04 Transition to E-commerce in Israel 15:01 Challenges and Opportunities in E-commerce 25:02 Product Variety and Brand Development 30:01 Offline and Online Integration 35:00 Future Plans and Fun Fact Guy's LinkedIn profile: https://www.linkedin.com/in/guyrotberg/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Thu, March 21, 2024
Unveiling Meni Dahan's Masterplan for HY Group's Customer-Centric Future
https://youtu.be/lMm5OxPmPCk In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company's focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy, logistics, and electronic components. Meni highlights the importance of brand recognition and the challenge of leaving a great impression on customers. He discusses the launch of B2B and D2C websites, emphasizing the goal of providing excellent service and tools to customers. Meni also shares insights on data analysis and the strategy for building relationships during customer visits. In this conversation, Meni Dahan, CEO of HWI Group, discusses the company's focus on customer satisfaction and the steps they have taken to improve their services. He highlights the preference of customers for specific technicians and the training provided to meet customer expectations. Dahan also emphasizes the importance of digital transformation for cost reduction and the use of AI tools for efficiency. He shares the company's plans and targets for 2024, as well as his pride in the innovative moves they have made. Dahan concludes with a message for new founders to prioritize understanding and meeting customer needs. Takeaways HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company operates in various business areas, including green energy, logistics, and electronic components. Brand recognition is crucial for HY Group, and leaving a great impression on customers is a challenge. The launch of B2B and D2C websites aims to provide excellent service and tools to customers. Customers often prefer specific technicians and ask for them by name, highlighting the importance of building strong relationships with service providers. Training and incentivizing technicians based on customer satisfaction can lead to improved service quality and customer loyalty. Digital transformation initiatives can not only enhance customer satisfaction but also result in cost reduction through self-service platforms and AI tools. Creating memorable customer experiences and removing barriers to purchase, such as offering same-day delivery and generous return policies, can differentiate a company in the market. Chapters 00:00 Introduction and Background 02:22 Overview of HY Group 06:13 Focus on Customer Experience 07:18 Launch of B2B and D2C Websites 09:40 Motivation behind B2B Website 13:30 Motivation behind D2C Website 19:39 Building Relationships through Service 27:51 Digital Transformation for Cost Reduction 28:23 Using AI Tools for Efficiency 29:57 Plans
Wed, March 20, 2024
Mastering the Art Market: Amitai’s Story of OverstockArt.com
https://youtu.be/hxrsm_bN9y0 Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning. Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new sales channels like TikTok Shop and emphasizes the value of human touch in e-commerce. Amitai concludes by offering tips for starting and managing an e-commerce business, emphasizing the need for focus, scalability, and continuous improvement. Takeaways Fulfillment in e-commerce requires attention to detail and control over the entire process, from inventory management to shipping. Customer acquisition and retention strategies, such as email marketing and personalized communication, are crucial for success. Exploring new sales channels, like TikTok Shop, can provide opportunities for growth and reaching new customers. Passion for e-commerce and continuous improvement are key factors in building a successful online business. Starting and managing an e-commerce business requires focus, scalability, and a willingness to learn and adapt. Chapters 00:00 Introduction and Background 03:05 Overview of OverstockArt.com 06:13 Challenges in Fulfillment 07:20 Inventory Management and Demand Planning 10:02 Expanding to Other Sales Channels 13:12 Impact of the Pandemic and Business Growth 16:25 Customer Acquisition and Retention Strategies 23:14 Adding New Sales Channels 28:44 Passion for E-commerce and Continuous Improvement 34:20 Tips for Starting and Managing an E-commerce Business 35:54 Closing Remarks Amitai's LinkedIn profile: https://www.linkedin.com/in/amitai/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Tue, March 19, 2024
The Future of Shopping: A Talk with Retail Expert Michael Zakkour
https://youtu.be/9ogaKxRC2yw Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself. The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Zakkour emphasizes the need for immersive commerce, where online shopping becomes more experiential, social, and fun. He also explores the influence of China on the future of retail and discusses the importance of understanding habitats and ecosystems in the retail landscape. The conversation explores the concepts of marketplaces, ecosystems, and platform commerce. It emphasizes the importance of integrating online and offline technology, supply chain, and content to create a new retail model. The guest, Michael Zakkour, shares his pride in his career achievements and fun facts about dancing with Richard Gere's wife and his passion for fishing. Takeaways The retail industry is going through a transformation, with e-commerce itself being disrupted and transformed. Immersive commerce is the future of online shopping, where experiences are made more social, fun, and interactive. China has been at the forefront of integrating online and offline retail, providing valuable insights for the rest of the world. B2B e-commerce is expected to grow four to five times faster than B2C e-commerce in the next four years globally. Retailers and brands need to adapt to changing consumer habits and explore opportunities in ecosystems to stay competitive. Chapters 00:00 Introduction and Overview 01:34 E-commerce Disruption and Transformation 04:16 In-Store Tech and Transformation of E-commerce 05:11 Challenges in E-commerce 06:17 E-commerce Evolution to Immersive Commerce 11:28 China's Influence on Retail and E-commerce 23:10 Differentiating Marketplaces, Ecosystems, and Platform Commerce 29:23 Moving towards a Unified Architecture 30:15 Implementing AI and Interactive Features 32:18 Addressing Specific Issues and Auditing Processes 33:16 Adopting B2C Technologies in B2B E-commerce 37:12 Challenges and Opportunities for Retailers and Brands in 2024 41:07 Pride in Career Achievements Michael's LinkedIn profile: https://www.linkedin.com/in/michael-zakkour-150b865/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Mon, March 18, 2024
Jackie Hernández Reveals: The Gen Z Effect on Modern Marketing
https://youtu.be/YeSSw52WE8o In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z's purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key role in marketing to Gen Z, enabling personalized recommendations and immersive shopping experiences. Overall, brands need to prioritize inclusivity, sustainability, and personalization to effectively connect with Gen Z consumers. In this conversation, Eitan Koter and Jackie Hernandez discuss the power of augmented reality (AR) and its connection to social purchases. They explore the complexity of marketing in a multi-channel world and the need for technology to analyze data and make smarter decisions. The conversation touches on the influence of socializing and entertainment in shopping, the shift away from Amazon among Gen Z consumers, and the future of marketing in 2024 and beyond. They emphasize the importance of influencers, user-generated content, and understanding consumer preferences. Takeaways Gen Z consumers are tech-savvy and expect personalized online experiences. Brands need to prioritize sustainability, social responsibility, and inclusivity to resonate with Gen Z. Gen Z has significant purchasing power and influences the buying decisions of other generations. Technology, such as AI and augmented reality, can enhance marketing efforts and create engaging shopping experiences for Gen Z. The complexity of marketing in a multi-channel world requires the use of technology to analyze data and make smarter decisions. The convergence of retail, media, and commerce is transforming the industry, with retailers becoming media companies and media companies entering the e-commerce space. Chapters 00:00 Introduction and Background 02:49 Defining Gen Z and Their Characteristics 04:59 Gen Z's Values and Preferences 10:04 Gen Z's Purchasing Power and Influence 12:59 Gen Z's Concerns and Expectations 16:00 The Role of Technology in Marketing to Gen Z 20:05 Augmented Reality and its Impact on Shopping 21:17 The Power of AR and Social Purchases 22:13 The Complexity of Marketing in a Multi-Channel World 23:27 The Rise of Billion-Dollar Companies Operated by One Employee 24:57 The Convergence of Retail, Media, and Commerce 25:45 The Growing Importance of Retail Media 26:13 The Integration of Content and Commerce 27:07 The Influence of Socializing and Entertainment in Shopping 28:08 Gen Z's Shift Away from Amazon 29:40 The Future of Marketing in 2024 and Beyond 30:3
Thu, March 14, 2024
Behind Big Brands: Amy Silino's E-Commerce Strategies
https://youtu.be/_9Wm3SAUAwY In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market. Amy shares insights on branding practices and the need for brands to differentiate themselves by delivering value to consumers. Amy discusses the challenges and opportunities in the industry, including the impact of inflation and the importance of understanding consumer behavior. She also provides insights into private equity evaluation and shares some of her success stories and lessons learned. The conversation concludes with a fun fact about Amy's fear of heights and her contact information for further discussion. Takeaways Curiosity and adaptability are key traits for success in the rapidly changing e-commerce industry. Companies are shifting towards profitability and focusing on retention and loyalty. Brands need to differentiate themselves by delivering value to consumers. Understanding consumer behavior and market dynamics is crucial for success in the industry. Chapters 00:00 Introduction and Background 02:01 Passion and Success in the Industry 06:21 Shift to Profitability and Focus on Retention 08:42 Branding Practices and Value Propositions 13:59 The Future of the Industry 23:13 Private Equity Evaluation and Opportunities 31:16 Success Stories and Lessons Learned 35:31 Fun Fact: Fear of Heights 37:46 Closing Remarks and Contact Information Amy's LinkedIn profile: https://www.linkedin.com/in/amysilino/ Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Wed, March 13, 2024
UGC and Influencer Marketing: A Conversation with Lauren Roth
https://youtu.be/ZYa3Y1G7IO8 In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing. Lauren also discusses the ownership of assets in influencer marketing and UGC campaigns. She emphasizes the importance of authenticity and the role of influencers in building their community. Lauren provides insights into running influencer marketing campaigns, including finding influencers, setting deliverables, and the approval process. She also highlights the metrics and performance tracking involved in influencer marketing. In this conversation, Lauren discusses influencer marketing and the challenges and strategies involved. The conversation covers topics such as measuring conversions, the rise of shoppable videos, long-term engagement with influencers, challenges and pitfalls of working with influencers, advice for brands starting with influencer marketing, seeding and user-generated content, patience and building relationships, offline events and brand activations, and the Women in Influencer Marketing (WIM) community. Takeaways Influencer marketing is an effective strategy for brand awareness and can be used throughout the marketing funnel. User-generated content (UGC) is a cost-effective way for brands to obtain high-quality content and engage with their audience. Long-term partnerships with influencers can lead to better conversion rates and brand loyalty. When running an influencer marketing campaign, it is important to have a clear strategy, budget, and timeline. Measuring conversions in influencer marketing can be challenging, especially for brand awareness campaigns. Strategies such as using promo codes or affiliate links and implementing post-purchase surveys can help track conversions. The rise of shoppable videos on platforms like TikTok provides a more immediate and measurable way to track conversions. Brands can create shop now or buy now links within videos to redirect viewers to a landing page for purchase. Long-term engagement with influencers can be beneficial for both the brand and the influencer. It helps build a consistent relationship and authenticity with the audience, and provides more solid income forecasting for the influencer. Chapters 00:00 Introduction and Small Talk 00:31 Introduction to Influencer Marketing and Community Engagement 03:33 Ownership of Assets in Influencer Marketing and UGC 04:42 Cost and ROI of Influencer Marketing and UGC 06:33 Considerations for Brands in Influencer Marketing and UGC 07:57 Community Building and Engagement 09:07 Influencer Perspective: Go
Tue, March 12, 2024
Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce
https://youtu.be/QUT1k0393jY In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency. Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and navigating the challenges and opportunities in the rapidly evolving e-commerce landscape. We also explore the critical role of AI and personalization in today's marketing strategies and delve into the importance of building genuine, value-driven partnerships in the digital age. Join us as we uncover Jen's unique insights and strategies that are reshaping the way we think about e-commerce and digital marketing. Takeaways: Building strong relationships is crucial in creating win-win partnerships. Partnerships should focus on enhancing the client experience and driving sustainable growth. AI plays a significant role in improving efficiency in marketing and customer support. Resource management and tracking multiple channels are key challenges in multi-channel outreach. Brand differentiation and effective communication are key to standing out in the market. Sticking to the basics and understanding the essence of the brand is crucial for success. Trends in e-commerce and digital marketing include AI, personalization, and the importance of human connectivity. Agility and flexibility are essential in the ever-evolving market. Entering the US market requires strategic planning and scalability. Social impact work can create opportunities and level the playing field. Balancing work and pursuing passions brings fulfillment and creativity to life. Chapters: 00:00 Introduction and Background 01:00 Overview of Partnerships at Hawk Media 03:21 Importance of Building Relationships 04:17 Ideal Engagement in Partnerships 05:15 Perception of Partnerships by Customers 06:47 Uncovering Partnership Opportunities 07:20 Areas Brands Focus on for Improvement 08:17 Customer Acquisition and Retention Strategies 09:01 AI and Efficiency in Marketing 11:05 Analytics and Recommendations for Improvement 12:14 AI in Customer Support 13:16 AI in Creative and Advertising 14:11 AI in Shopify and Backend Operations 16:38 Challenges in Customer Acquisition 19:17 Expanding Channel Outreach and Challenges 20:09 Resource Management in Multi-Channel Approach 21:33 Brand Positioning and Challenges 22:33 Brand Differentiation and Communication 23:12 Sticking to the Basics 24:07 Trends in E-commerce and Digital Marketing 25:01 The Importance of Human
Mon, March 11, 2024
Blake Droesch of eMarketer: The New Era of Shoppable Digital Media
https://youtu.be/gMiP0qTwiFw In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and YouTube. Each platform has its own unique strengths and challenges when it comes to shoppable media. The conversation also touches on the importance of live shopping and the potential for growth in this area. The conversation explores the landscape of shoppable media and its potential opportunities. It discusses YouTube's role as a hub for video research and the importance of user behavior on the platform. The rise of retail media and the impact of partnerships and acquisitions in the industry are also examined. The challenges faced by retailers in adopting shoppable media and the transformation of the retail and media landscape are discussed. The differences between lean back and lean forward behaviors and the engagement with shoppable media are explored. The conversation concludes by discussing the hype and potential of shoppable media and how to define success and measure brand adoption of shoppable video. Takeaways: Shoppable media encompasses any form of digital media with a call to action for purchasing a product. Meta (formerly Facebook) has been at the forefront of social commerce, leveraging its advertising ecosystem and brand trust. TikTok's shoppable media platform, TikTok Shop, is still in its early stages and faces challenges with product quality and user experience. Live shopping has not yet gained significant traction in the US, but TikTok is making efforts to promote it. YouTube, with its strong engagement numbers and recent Shopify integration, is a key player in shoppable video. Chapters: 00:00 Introduction and Definition of Shoppable Media 03:18 Overview of Shoppable Media Platforms 08:13 Meta's Approach to Shoppable Media 12:53 TikTok's Shoppable Media Strategy 20:58 Shoppable Media on YouTube 23:55 YouTube as a Hub for Video Research 26:09 The Rise of Retail Media 28:38 Partnerships and Acquisitions in Retail Media 30:08 The Challenges for Retailers in Adopting Shoppable Media 33:27 The Transformation of Retail and Media 35:39 The Differences Between Lean Back and Lean Forward Behaviors 36:21 Engaging with Shoppable Media 38:40 The Hype and Potential of Shoppable Media 41:28 Defining Success and Brand Adoption of Shoppable Video Blakes LinkedIn profile: https://www.linkedin.com/in/blake-droesch-2b423095/ Shoppable Media Explainer 2024: <a href="https://www.insiderintellige
Wed, March 06, 2024
Crafting Success with Sarah Nesheim: The Birth and Evolution of Crafted
https://youtu.be/sylkrbfzvdQ Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership. Sarah then explains how Crafted pivoted to become a UGC marketplace focused on food and beverage brands. She discusses the unique differentiation of Crafted, including its focus on quality cooking content and the ability to create user-generated video content with brick-and-mortar retail callouts. Sarah also highlights the white-glove service and transparent pricing that Crafted provides to brands. In this conversation, Sarah discusses various aspects of influencer marketing and the challenges faced in the industry. She explains the process of setting up a campaign, including the need for store lists and verification of store locations. Sarah also highlights the importance of creator briefs in ensuring brand messaging and authenticity. The challenges of proving attribution and obtaining data in influencer marketing are discussed, along with the measurement of performance through viewership and engagement. The life cycle of influencer posts is explored, with a focus on the organic reach and the potential for paid media amplification. Sarah shares insights into the trends in influencer marketing, emphasizing the shift towards higher volume and performance-based compensation. The importance of authenticity in content creation is emphasized, with a discussion on the balance between quality and relatability. Sarah also discusses the significance of building a community and understanding the target audience before investing in influencers. The conversation concludes with Sarah sharing a fun fact about her experience in door-to-door sales. Takeaways Crafted started as a social cooking recipe app but pivoted to become a UGC marketplace focused on food and beverage brands. Crafted's unique differentiation is its ability to create user-generated video content with brick-and-mortar retail callouts. Crafted provides a white-glove service and transparent pricing to brands, making it easy for them to access creators and implement campaigns. Crafted's workflow involves vetting creators based on the quality of their content, engagement, and viewership. Chapters 00:00 Sarah's Personal Story and Journey 03:02 Starting Crafted and the Initial Idea 09:14 Pivoting to a UGC Marketplace 13:12 Adapting and Learning from Feedback 16:21 Differentiation and Gap in the Market 21:31 Engagement with Brands and Typical Process 21:43 Setting up a Campaign 23:12 Creator Briefs 24:04 Challenges in Influencer Marketing 25:30 Measuring Performance 26:27 Life Cycle of Posts 27:36 Organic vs. Paid Media 28:39 Trends in Influencer Ma
Wed, March 06, 2024
From Local Stores to Global Marketplaces: Jessica Lesesky's Story
https://youtu.be/3KMQ9O7EwkM Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service. The conversation explores the growing demand for outsourced services and the desire for more human engagement in a digital world. Jessica emphasizes the importance of getting back to basics in retail and focusing on core customer experiences. The discussion also touches on the Watson Weekend show and the changes in consumer behavior and e-commerce over the years. In this conversation, Jessica shares insights on consumer behavior, the importance of change for brands, the impact of technology on retail, the evolution of marketplaces, the value of sellers in marketplaces, the complexity of data analysis, the rise of retail media, lessons from re-platforming, the importance of focus and differentiation, and the challenges and outlook for 2024. Takeaways Shutterfly helps people preserve their memories and offers practical AI-powered services like Make My Book. There is a growing demand for outsourced services and a desire for more human engagement in a digital world. Retailers should focus on core customer experiences and get back to basics before chasing new technologies. Practical use cases for AI can improve operational efficiency and provide value to retailers. Consumers are adaptable and willing to embrace new behaviors and technologies if they provide value and simplify their lives. Brands that are willing to change and adapt quickly are more likely to succeed in the dynamic retail landscape. Technology has significantly lowered the barrier to entry for entrepreneurs, but it has also created challenges for legacy brands with outdated technology. Marketplaces need to have a well-thought-out strategy that adds value to both customers and sellers in order to be successful. Retailers should focus on analyzing data from various channels to understand the customer journey and make informed decisions. Retail media is becoming an important source of revenue for retailers, but not every retailer can build a successful media company. Re-platforming projects require careful planning, a small and agile team, and a focus on prioritizing improvements that have the most impact. Retailers should focus on their high-powered SKUs and complementary products or services to increase basket size and improve the customer journey. The retail industry faces challenges such as consumer debt, inflation, and increased competition, but there are opportunities for growth through diversification and partnerships. Jessica has a hidden talent for rapping and enjoys karaoke. Chapters 00:00 Introduction and Background <
Mon, March 04, 2024
Venturing into Agricultural E-commerce with Sangeeta Motwani
https://youtu.be/JQPMNtw3wJI Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved. Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta's management style focuses on autonomy and learning from challenges. She concludes by encouraging individuals to explore the agriculture industry and consider establishing their own marketplace. Takeaways E-commerce is transforming the agriculture industry, providing farmers with a convenient and efficient way to purchase crop inputs and other agricultural products. The CommoditAg marketplace offers a wide range of products and services for farmers, including crop inputs, equipment, machinery, and storage. Supply chain challenges, such as disruptions and price fluctuations, have highlighted the need for diversification and alternative sourcing. Data analytics play a crucial role in understanding customer behavior, optimizing marketing campaigns, and improving the overall performance of the marketplace. Strategic partnerships are essential in the agriculture industry, fostering trust, collaboration, and growth. Sangeeta's management philosophy focuses on autonomy, taking risks, and learning from challenges to drive growth and success. Chapters 00:00 Introduction and Background 03:07 E-commerce in the Agriculture Industry 07:17 Commodity Egg Marketplace 09:07 Stakeholders and Business Models 14:03 Supply Chain Challenges 18:20 Average Order Value and Time to Purchase 21:17 Strategic Partnerships in Agriculture 23:23 Team Structure and Management Style 26:50 Revenue Opportunities in 2024 28:04 Trends Shaping the Agriculture Industry 30:26 Data Insights and Analytics 33:44 Management Philosophy and Decision-Making 36:18 Personal Travel Experience 36:44 Contact Information Sangeeta's LinkedIn profile: https://www.linkedin.com/in/sangeeta-motwani-07b8086b/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Thu, February 29, 2024
E-commerce Innovation: The Excellence of Akshay Kumar in the Furniture Industry
https://youtu.be/FKNto2-Vs-4 Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience. Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR technologies. He also discusses the impact of social commerce and voice commerce on the industry. Akshay emphasizes the importance of visuals and interactive user experiences in driving conversions. He concludes by discussing supply chain and manufacturing challenges in the industry. In this conversation, Akshay discusses various aspects of the e-commerce industry, including its evolution, the impact of social media, effective marketing strategies, the role of data analytics, challenges and opportunities, and future trends. He emphasizes the importance of understanding customer behavior and leveraging technology to drive growth in the e-commerce space. Akshay also shares his contact information for further discussions. Takeaways The furniture industry is undergoing a digital transformation, with more customers shopping online and expecting a seamless customer experience. Visuals and interactive user experiences are crucial in driving conversions in the furniture industry. Omnichannel marketing and personalized messaging are key strategies to engage customers and increase sales. Voice commerce and social commerce are emerging trends that offer new opportunities for businesses in the e-commerce industry. Supply chain and manufacturing challenges, such as increased shipping costs, require innovative solutions to maintain profitability. E-commerce has evolved significantly over the years, with advancements in technology and changing consumer behavior. Social media plays a crucial role in the success of e-commerce businesses, providing opportunities for customer engagement and brand promotion. Effective marketing strategies, such as personalized messaging and influencer collaborations, can help e-commerce businesses stand out in a competitive market. Data analytics is essential for understanding customer preferences, optimizing operations, and making data-driven decisions in the e-commerce industry. The e-commerce industry faces challenges such as logistics, cybersecurity, and customer trust, but also offers opportunities for innovation and growth. Future trends in e-commerce include the rise of mobile shopping, voice commerce, and the integration of augmented reality for enhanced customer experiences. Chapters 00:00 Introduction and Background 09:40 Transformation to Digital at Michael Murphy 15:12 Challenges of Conversion and Customer Experience 19:00 Omnichannel Marketing and Time to Purchase 23:24 Vi
Wed, February 28, 2024
Customer Retention Mastery: Lessons from Eli Weiss
https://youtu.be/qyvc8qZCO18 In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively. Eli shares insights on implementing retention strategies, such as focusing on customer behavior and personalized messaging. He also highlights the role of data analysis and the evolving nature of the retention role in organizations. The conversation explores the evolving approach to customer journey and the increasing importance of retention in business strategies. It highlights the changing roles and expectations of retention professionals, as well as the convergence of customer experience and retention. The challenges of differentiation and scaling in the current market are discussed, along with key performance indicators for measuring retention success. The conversation also touches on the similarities between D2C and B2B businesses in terms of customer expectations and the importance of customer success. Takeaways Customer retention is crucial for increasing the lifetime value of existing customers and reducing the need for constant customer acquisition. Understanding the customer journey and utilizing data to communicate with customers at the right time and with the right message is key to successful retention strategies. Implementing personalized messaging and understanding customer behavior can lead to higher customer engagement and loyalty. The role of retention in organizations is evolving, with a focus on holistic customer experiences and the integration of data-driven strategies. Businesses are taking a holistic approach to the customer journey, considering various channels and strategies beyond just email and SMS. Retention is becoming a more important role, with higher expectations and salaries for retention professionals. Customer experience and retention are converging, with a focus on providing a great experience to drive retention. Differentiating and scaling in the current market is challenging, with factors like the cookie-less world and increasing costs. Key performance indicators for measuring retention success include LTV, CAC payback period, AOV, and contribution margin. Chapters 00:00 Introduction and Background 03:00 The Importance of Customer Experience and Retention 06:00 The Future of Customer Retention at Yotpo 11:00 Defining Retention and its Objectives 17:00 Implementing Retention Strategies at Yotpo 20:00 Retention Strategies for Brands and Retailers 25:00 The Role of Data in Retention 30:00 The Evolution of the Retention Role 33:28 Holistic Approach to Customer Journey
Tue, February 27, 2024
Decoding SEO's Next Wave with Darwin Santos
https://youtu.be/Y-t0gMA5cD8 In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores. Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and semantic understanding. He also discusses the role of structured data and the evolving impact of AI on SEO. Overall, the conversation provides valuable insights into effective SEO practices for e-commerce businesses. In this conversation, Darwin discusses various aspects of SEO and its future with Eitan Koter. They talk about the importance of trust and backlinks in SEO, the role of AI in shaping the future of SEO, and the challenges faced by small brands in the SEO game. They also discuss the role of resources in SEO, the efforts of search engines to give voice to smaller brands, and the implementation of SEO strategies across different platforms. Finally, Darwin introduces his new project, Add to Cart AI, which aims to revolutionize the way people shop online. Takeaways SEO is crucial for e-commerce as it drives organic traffic and conversions. Effective SEO strategies require careful planning and execution, considering technical elements, trust signals, and semantic understanding. Structured data plays a significant role in helping search engines understand and rank webpages. Keywords are important in SEO, but the focus should be on matching user intent rather than keyword stuffing. The impact of AI on SEO is evolving, and it is expected to make the process more efficient and competitive. Trust and backlinks are crucial factors in SEO. AI will play a significant role in the future of SEO. SEO can be a fair chance for everyone, but resources are important. Search engines are giving voice to small brands in the SEO space. Implementing SEO strategies across different platforms is essential. Credibility and trust are key in SEO. Add to Cart AI is a new way of shopping that uses AI to simplify the process. Chapters 00:00 Introduction and Background 02:06 Understanding SEO and its Importance for E-commerce 04:07 Best Practices for SEO in E-commerce 09:18 Planning and Execution of SEO Strategies 14:28 Importance of Technical Elements in SEO 16:20 Other Important Factors in SEO 21:14 Internal Linking and Semantic Understanding 24:09 The Role of Structured Data in SEO 31:09 The Role of Keywords in SEO 37:35 The Impact of AI on SEO 42:19 The Importance of Trust and Backlinks in SEO 43:00 The Future of SEO and AI 45:11 SEO as a Fair Chance for Everyone 46:07 The Role of Resources in SEO 47:07 Search Engines Giving Voice to Small Brand
Mon, February 26, 2024
From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon
https://youtu.be/mi9zJgZT9Aw In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos. Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods. Takeaways AI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates. Localization is crucial for international expansion, including using local payment methods, languages, and currencies. Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items. Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience. The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates. Chapters 00:00 Introduction to BlueSnap 02:00 Passion for the Payment Industry 02:51 Changes in the Payment Industry 03:42 AI in Payment Workflows 04:02 AI Use Cases in BlueSnap 06:12 Fraud Prevention with AI 08:42 Challenges in Payment Structure 09:33 Converting Users into Buyers 10:27 Localization for International Expansion 12:25 Alternative Payment Methods 13:25 Localization of Payment Factors 15:27 Localization for a Complete Solution 18:18 Buy Now, Pay Later (BNPL) 20:18 Social Commerce and Shoppable Videos 24:15 Merging Online and Offline Commerce 25:27 Video as a Conversion Tool 27:10 Future of E-commerce and Payment Methods 28:20 Utilizing Local Acquiring Dror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53 Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Fri, February 23, 2024
Chic Sustainability: Esther Richter's Fashion and Sustainability Practices
https://youtu.be/t244iIanLKk Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms. Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion. Overall, Esther emphasizes the need for more sustainable practices in fashion and encourages consumers to consider secondhand options. Chapters 00:00 Introduction and Background 03:20 Transition to Secondhand and Sustainability 05:33 Working with Amazon, Etsy, and eBay 07:28 Launching on E-commerce Platforms 10:07 The Role of AI in Fashion 12:26 The Importance of Sustainability in Fashion 15:33 Promoting Secondhand Fashion 16:26 Marketing Strategies for Designers 19:42 Trends in the Fashion Industry 22:37 Personal Styling Services 25:04 Upcoming Event and Conclusion Esther's LinkedIn: https://www.linkedin.com/in/estherrichterjarousseau/ The Icon Muze website: theiconmuse.com Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Thu, February 22, 2024
Innovations in E-Commerce: Liz Kressel's Journey from Media to Online Shopping
https://youtu.be/RAN_bwSEQOQ In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce , the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce. Liz also highlights the opportunities in the B2B e-commerce sector. In this conversation, Liz Kressel discusses the various applications and potential of live shopping in the B2B space. She highlights how live shopping can be used as a selling tool and a way to streamline the purchasing process. Liz also explores alternative uses of live shopping, such as in the insurance industry for informational conferences. The conversation then shifts to the evolving market and audience, with a focus on the preferences of Gen Z and Gen Alpha. Liz shares her thoughts on the future of e-commerce, including the potential for digital storefronts and immersive experiences. She emphasizes the importance of visual content and shoppable videos in driving engagement. Finally, Liz emphasizes the need for businesses to regularly evaluate and optimize their user experience to maximize conversions. Takeaways The integration of entertainment and commerce is a growing trend, with content providers becoming e-commerce players and vice versa. Live shopping and shoppable videos are effective ways to engage customers and drive conversions. When planning a live shopping event, it is important to set clear goals, choose the right hosts, market the event effectively, and follow up with customers after the event. E-commerce brands face challenges in optimizing their customer journeys, including website design, navigation, and messaging. Shopify is a popular platform for e-commerce brands, but agencies still play a crucial role in providing technical expertise and strategic guidance. Implementing a successful subscription strategy requires careful planning, including considering customer onboarding, marketing, and customer service. The B2B e-commerce sector offers significant opportunities for growth and innovation. Live shopping has significant potential in the B2B space, allowing for streamlined purchasing processes and one-to-many marketing. Alternative industries, such as insurance, can also benefit from live shopping by using it for informational conferences and transactional purposes. The market and audience for e-commerce are evolving, with younger generations preferring digital platforms and immersive experiences.<
Wed, February 21, 2024
From China to Global Impact: Carmen Muley’s Live Shopping Journey
https://youtu.be/ld7ucT04Jjo Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies. Carmen explains the process for launching a successful live shopping event, including event production and preparation, engaging the audience during the event, and post-event marketing and follow-up. She discusses the options for streaming live events on social media platforms and brand websites, as well as the strategies employed by small and medium-sized businesses versus big enterprises. Carmen highlights the importance of live sellers who have a background in TV shopping channels or are influencers. Carmen also introduces Stream Plaza, a live shopping marketplace that aims to connect brands with their audience. She explains the features of Stream Plaza, such as branded stores, live streaming, and product videos. Additionally, Carmen shares her love for traveling and recommends visiting Myanmar for a unique experience. Takeaways Live shopping originated in China and has evolved significantly over the years. European brands should be more open to trying new things and embracing live shopping. The success of a live shopping event depends on strategic planning, event production, and engaging the audience. Post-event marketing and follow-up are crucial for driving sales and maintaining customer engagement. Streaming live events on social media platforms and brand websites have different advantages and limitations. Small and medium-sized businesses are more flexible and willing to try new things in live shopping compared to big enterprises. Live sellers play a crucial role in live shopping, combining sales expertise with audience interaction. Stream Plaza is a live shopping marketplace that offers branded stores, live streaming, and product videos. The goal of Stream Plaza is to help brands sell more by improving conversion rates and providing a unique shopping experience. Carmen Muley enjoys traveling and recommends visiting Myanmar for its temples, unique culture, and delicious food. Chapters 00:00 Introduction and Personal Journey 00:39 The Birth of Live Shopping 01:35 Early Live Shopping Experiences 02:37 Evolution of Live Shopping 03:36 TV Shopping Experience 04:26 Transition to E-commerce and Social Commerce <
Tue, February 20, 2024
Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
https://youtu.be/BUwmNXNZAtE In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations. Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company performance. She highlights the evolving e-commerce landscape and the adoption of technology and data analytics. Kathleen concludes by discussing the importance of product line analysis and the benefits of selling on Amazon. In this conversation, Kathleen Sullivan Garman shares insights and advice on various aspects of brand growth and operations. She discusses the process of launching and protecting a brand on Amazon, the rise of social shopping platforms like TikTok, and the importance of meeting customers where they are. Kathleen also explains the difference between multi-channel and omni-channel strategies, provides tips for selecting and working with 3PL partners, and discusses the pros and cons of 3PL vs. 4PL. Additionally, she shares her personal journey of overcoming fear and embracing adventure, and offers resources and tools for brands to succeed. Takeaways: Efficiency in operations is crucial for driving profitability in e-commerce. Implementing change and optimizing operations require a structured process and overcoming resistance to change. Sales and operations planning (S&OP) is essential for aligning departments and improving overall company performance. The e-commerce industry is evolving, and brands need to adopt technology and data analytics to stay competitive. Analyzing product lines and reducing less profitable skews can improve overall business performance. Selling on Amazon can provide credibility and reach a wider customer base. Chapters 00:00 Introduction and Background 01:05 Passion for Operations 03:02 Engagements and Typical Projects 07:32 Implementation Process 08:32 Sales and Operations Planning (S&OP) 16:23 Challenges of S&OP 20:16 E-commerce Trends and Technology Adoption 23:21 Product Line Analysis and Skew Reduction 26:01 Go-to-Market Strategies 29:07 Launching on Amazon 29:40 Launching and Protecting Your Brand on Amazon 31:10 The Rise of Social Shopping 32:30 Meeting Customers Where They Are 33:30 Multi-Channel vs. Omni-Channel 35:22 Selecting and Working with 3PL Partners 38:34 3PL vs. 4PL 41:57 Overcoming Fear and Embracing Adventure 45:20 Be Brave and Make Changes 45:56 Resources and T
Mon, February 19, 2024
Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age
https://youtu.be/Zfwpe9Wv3iM Vinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry. Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space. In this conversation, Vinnie O'Brien discusses the use of video to engage customers and the importance of investing in brand campaigns. He emphasizes the need to differentiate through brand awareness and build customer goodwill. T he conversation also explores the evolution of shoppable video and the use of Facebook Live for product engagement. Vinnie shares insights on using live shopping for product launches and the importance of engagement and production value in video. The conversation concludes with a discussion on the future of shoppable TV and the balance between high production value and authenticity in video content. Takeaways: Vinny's journey from eBay to his current endeavors illustrates the dynamic nature of e-commerce and the importance of adapting to its changes. Vinny introduces the idea of 'free commerce', advocating for accessible and inclusive e-commerce, and stresses the importance of education in this field. Vinny's work with Rick Watson at RWM Commerce showcases the benefits of combining diverse skills and perspectives in digital commerce. Vinny's insights reveal how technology, like AI, is reshaping retail, from product descriptions to customer insights. Video can be a powerful tool for engaging customers and driving brand awareness. Shoppable video on big screens, such as TVs, presents new opportunities for e-commerce. Being open-minded and questioning traditional e-commerce practices can lead to innovation and improved conversion rates. Chapters: 00:00 Introduction and Background 09:56 The Future of E-commerce: Free Commerce for Everyone 16:03 Challenges and Trends in E-commerce 21:39 The Impact of AI in E-commerce 24:38 Data and Decision-Making in E-commerce 30:43 The Role of Shopify and the Changing Landscape of E-commerce 33:22 Navigating the Challenges of Advertising and Exposure 34:46 Using Video to Engage Customers 35:12 Investing in Brand Campaigns 36:35 Differentiating Through Brand Awareness 37:39 Building Customer Goodwill 38:45 The Evolution of Shoppable Video 39:30 Using Facebook Live for Product Engagement 41:49 Using Live Shopping for Product Launches 42:47 The Importance of Engagement and Production Value in Video 45:25 Exploring Shoppable Video on Big Screens 48:06 The Future of Shoppable TV 50:43 High Production Value
Fri, February 16, 2024
Jennifer Peters: Crafting Success in the Supplement Market
https://youtu.be/JnSEcDWvEfk Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space. Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY. Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shares insights and experiences from the e-commerce industry. She emphasizes the importance of speed and flexibility in the fast-paced market, where delays can result in missed opportunities. Jennifer also discusses the value of working with vendors and partners who are invested in the success of the business. Building long-term relationships with these partners can lead to mutually beneficial outcomes. She highlights the need for making informed decisions about vendors and being open to admitting mistakes and changing course when necessary. Jennifer also explores the challenges of omnichannel strategies and tracking customer behavior across channels. Lastly, she shares a unique hobby of hers: cleaning and restoring gravestones. Takeaways Customer delight is crucial in the supplement industry, and brands should focus on creating a pleasant experience for customers. Innovation and product development are key to staying competitive in the market. Marketing plays a vital role in launching new products and acquiring customers, with channels like email, SMS, and influencers being effective. E-commerce teams need to be agile and adaptable, leveraging data and technology to drive efficiency and make informed decisions. The staffing needs in e-commerce are evolving, with a focus on filling skill gaps and building efficient teams. Speed and flexibility are crucial in the fast-paced e-commerce market. Building long-term relationships with vendors and partners can lead to successful collaborations. Making informed decisions about vendors and being open to admitting mistakes are important for growth. Tracking customer behavior across channels is a challenge in the omnichannel landscape. Chapters 00:00 Introduction and Background 01:08 Overview of OLLY and the Supplement Industry 02:49 Differentiating OLLY in the Market 03:48 Positioning OLLY in E-commerce 05:06 Product Configuration and Variants 06:28 Innovation and Product Development 08:08 Marketing and Launch Strategies 09:48 Marketing Channels and Influencers 13:58 Challenges in Customer Acquisition 16:37 The Changing Landscape of E-commerce 20:39 The Impact of AI in E-commerce 23:53 SKU Rationalizat
Wed, February 14, 2024
The Future of Furniture Shopping with Alex Back from Couch.com
https://youtu.be/2Ak9qVDflIg Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service. Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform. Finally, Alex shares his thoughts on building a company with an exit in mind. The conversation with Alex from couch.com covers various topics related to the growth and future of the online furniture industry. Alex discusses the consideration of acquisition, the process of building the platform, the focus on building an organic audience, the future of brick and mortar retailers, the growth of online shopping, and lessons from his acting and singing career. Overall, the conversation highlights the opportunities and challenges in the furniture industry and the importance of tenacity and preparation in entrepreneurship. Takeaways The furniture industry faced challenges in the early days of e-commerce, with customers hesitant to make big-ticket purchases online. Providing excellent customer service and building trust were key factors in overcoming objections and increasing conversions. Couch.com aims to help customers find the perfect couch by offering a personalized shopping experience through an AI-powered quiz. The platform monetizes through affiliate marketing and paid advertising partnerships with furniture brands. Building organic reach and co-branded partnerships are key components of the marketing strategy. Acquiring the domain name Couch.com was a strategic investment to establish a strong brand presence in the furniture industry. Reducing the time to purchase is a primary goal for Couch.com, as customers often take several weeks to make a decision. Building a company with an exit in mind depends on the founder's personal goals and vision for the business. Consideration of acquisition can be a turning point for a business and lead to strategic positioning and preparation. Building a robust platform and focusing on organic audience growth are key priorities for online retailers. Brick and mortar retailers in the furniture industry still hold a significant market share, but online shopping is expected to continue growing. Lessons from acting and singing, such as dealing with rejection and the importance of preparation, can be applied to entrepreneurship. Tenacity and perseverance are crucial qualities for startup founders. Chapters 00:00 Introduction and Background 01:00 Building Apartment 2B 03:00 Challenges and Innovation in the Furniture Industry 07:59 Overcoming Objectio
Mon, February 12, 2024
Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman
https://youtu.be/hY-ZvHTZoqk In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels. Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importance of creative in advertising. The episode concludes with a discussion on video length and engagement, as well as the influence of organic content on paid campaigns. In this conversation, Scott and Eitan Koter discuss various topics related to digital marketing and advertising. They explore the impact of organic and paid advertising on customer engagement and success. They also delve into the rise of social commerce and its potential to revolutionize online shopping. Additionally, Scott shares some fun facts about himself, and they conclude the conversation by emphasizing the importance of focusing on the fundamentals of marketing in the fast-paced digital age. Chapters 00:00 Introduction and Background 06:24 Passion for Small Brands and Integrated Marketing 08:01 Planning and Strategy for Small Businesses 09:41 Evolving Budgets and Platforms 13:42 Insights on Meta, Google, and Amazon 18:36 Impact of Apple 2021 and Cookieless World 20:18 Rise of Retail Media and Budget Allocation 27:55 The Importance of Creative in Advertising 32:18 Video Length and Engagement 34:32 Paid vs Organic Campaigns 35:01 The Impact of Organic and Paid Advertising 39:28 The Rise of Social Commerce 44:20 Fun Facts about Scott 46:07 Back to Basics: Success in the Digital Age Scott's linkedIn: https://www.linkedin.com/in/scott-ohsman-861196a6/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Fri, February 09, 2024
Unpacking AI's Impact on E-commerce with Daniil Andreev
https://youtu.be/dtUIryTIdYg In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency. They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more brands and merchants in the future. They discuss the possibility of a $1 billion startup with only one employee and make predictions about when it might happen. They also talk about Daniil's personal revelation of being a digital nomad and living in different countries. Finally, they share where listeners can find Daniil online. Takeaways AI has become more accessible and affordable for businesses, allowing them to leverage its capabilities in various aspects of e-commerce. AI can be used for virtual fitting rooms, AI-generated content, customer segmentation, personalization, and conversion rate optimization. The adoption of AI in e-commerce is still in its early stages, but there is a lot of potential for growth and innovation. While AI can automate certain tasks and improve efficiency, the human touch and expertise are still valuable and necessary in providing personalized experiences and building strong customer relationships. The idea of a $1 billion startup with one employee is not as far-fetched as it may seem. With advancements in technology and the rise of solopreneurs, it is possible for a single person to build a highly successful company. Distribution and audience acquisition are key factors in the success of a startup. Having a product or idea is important, but being able to reach and engage with a large audience is crucial for scaling to a billion-dollar valuation. The future of work is changing, and more people are embracing the digital nomad lifestyle. Being able to work remotely and live in different countries offers a sense of freedom and flexibility. To connect with Daniil Andreev and learn more about his work in e-commerce, you can find him on LinkedIn, Twitter, and other platforms under his full name or the handle 'ECorn.' Chapters 00:00 Introduction and Personal Story 07:26 AI in E-commerce: Use Cases and Challenges 22:12 AI in Marketing: Segmentation, Personalization, and Conversion Rates 32:44 The Future of AI in E-commerce 40:33 The First $1 Billion Startup with One Employee 43:18 Predictions for the First $1 Billion Startup 44:02 Personal Revelation: Digital Nomading 45:50 Where to Find Daniil Andreev Daniil's LinkedIn: <a href="https://www.lin
Thu, February 08, 2024
Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet
https://youtu.be/J4ahfC49XQY In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca. He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences. He highlights the importance of the transition to a cookieless world and the opportunities and challenges of retail media. In this conversation, Carl Boutet discusses the role of artificial intelligence in retail and the concept of the retail relevance index. He also shares insights from his book, The Great Acceleration, which explores the impact of the pandemic on the retail industry. Additionally, Carl provides personal insights on finding balance and discusses his support for sustainability initiatives. Takeaways: E-commerce is rapidly evolving, and it is important for businesses to keep up with the latest trends and technologies. The blurring of digital and physical experiences is a key trend in retail, with the integration of shoppable video and the rise of immersive commerce. Asia is leading the way in e-commerce adoption, with China being a major player in the market. The transition to a cookieless world presents challenges and opportunities for advertisers and retailers, with a focus on first-party data and retail media. Artificial intelligence is a fundamental stage in the evolution of retail, similar to the introduction of websites or electricity. The retail relevance index measures differentiation through attributes such as price, convenience, delight, and purpose. The Great Acceleration explores the impact of the pandemic on the retail industry and the need for retail resilience. Finding balance and considering sustainability are important aspects of navigating emerging technologies and new business models. Chapters: 00:00 Introduction and Background 03:16 Passion for Teaching and Retail Innovation Lab 08:27 E-commerce Trends in Asia 14:21 Shoppable Video and the Transition to the Western World 19:35 Blurring of Digital and Physical in Retail 25:09 Integration of Shoppable Experiences in Big Screens 27:33 Transition to a Cookieless World and the Rise of Retail Media 33:52 The Role of Artificial Intelligence in Retail 34:29 The Retail Relevance Index 37:33 The Book: The Great Acceleration 41:43 Personal Insights and Balance 42:43 Where to Find Carl Boutet Carl's LinkedIn: https://www.linkedin.com/in/carlboutet/ Download the white paper: <a href="https://www.m
Tue, February 06, 2024
The $3.6 Billion Ecommerce Expert: Jeremy Miller's Guide to Online Success.
https://youtu.be/eszo1sJI3hU In this episode, I spoke with Jeremy Miller, Senior Director of Commerce Platform at Moda Operandi. Jeremy has over 25 years of experience launching, managing, and optimizing ecommerce platforms and businesses, including over $3.6 billion of revenue in built systems. Jeremy has a deep understanding of what it takes to build DTC and B2B businesses. He uses full digital transformation strategies by aligning engineering with business goals, hiring the ideal staff, managing international development teams, managing product strategy, and implementing effective UX/UI processes. The conversation then shifts to the role of analytics and data in e-commerce, highlighting the value of analyzing customer behavior and making data-driven decisions. The future of e-commerce is explored, with a focus on the increasing role of AI and automation. Finally, Jeremy shares a personal note about his involvement in the Blackbeard Spice Company, a pirate-themed spice rub company he co-founded. Takeaways Aligning e-commerce teams with the platform's construction leads to more efficiencies. The ideal candidate for director of e-commerce should have good business acumen, understand how systems work together, and have marketing skills. International development teams offer opportunities for 24/7 coverage and access to quality talent, but communication and cultural differences can be challenges. UI/UX design should focus on aligning with customer needs and leveraging platform capabilities. D2C and B2B environments have different requirements, but both should prioritize user experience and functionality. A well-defined process for UI/UX design and implementation, including wireframes, visual design, and testing, is crucial for success. Chapters 00:00 Introduction and Background 05:27 Building and Managing E-commerce Teams 08:47 Aligning Engineering and Business Goals 12:48 Ideal Candidate for Director of E-commerce 15:26 Managing International Development Teams 19:27 Product Strategy and Management 24:30 Differences Between D2C and B2B Environments 29:51 UI/UX Design and Implementation 38:24 User Experience and UI/UX 39:15 Analytics and Data 41:47 The Future of E-commerce 46:48 Personal Note: Blackbeard Spice Company Jeremy's LinkedIn: https://www.linkedin.com/in/jeremymiller5/ Blackbeard Spice Co: https://blackbeardsspice.com/ Blackbeard Instagram: https://www.instagram.com/blackbeardsspice/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Mon, February 05, 2024
Mastering Brand Exits: Inside Octillion's Acquisition Playbook
https://youtu.be/xZ0Spy-Oktk Kunle Campbell, co-founder of Octillion, shares insights on evaluating and acquiring brands in the CPG industry. He discusses the evaluation criteria, acquisition strategy, and the importance of working capital and financing. Kunle also highlights the significance of the technology stack and operations in the acquisition process. He provides an overview of the current market conditions and the challenges faced by brands. Finally, Kunle talks about his motivation for writing the e-commerce growth strategy book and the importance of brand building and emotional intelligent marketing. In this conversation, Kunle Campbell discusses the importance of understanding emotions and building community in branding. He explains that emotions play a crucial role in triggering specific responses and creating a sense of community. By understanding the primary emotions of fear, anger, love, and a sense of community, brands can be more intentional in their communication and community-building efforts. Additionally, Kunle emphasizes the power of emotional decision-making, with 95% of daily decisions being made instinctively. He also shares a personal note about being a football coach for his son and highlights the importance of football as a language and a way to connect with others. Takeaways When evaluating and acquiring brands, consider factors such as revenue, profitability, and growth trajectory. Working capital and financing are crucial for scaling acquired brands and achieving growth targets. The technology stack and operations of a brand should be carefully assessed to ensure efficiency and scalability. The current market conditions present opportunities for acquiring distressed brands, but also require careful evaluation. Brand building and emotional intelligent marketing are essential for creating a strong connection with customers and driving growth. Understanding emotions is essential in branding and community building. Primary emotions like fear, anger, love, and a sense of community can be used to trigger specific responses. Emotional decision-making plays a significant role in daily choices. Football can be a powerful tool for building connections and fostering a sense of community. Chapters 00:00 Introduction and Background 06:22 Octillion: Evaluating and Acquiring Brands 10:46 Evaluation Criteria and Acquisition Strategy 14:37 Working Capital and Financing 19:47 Technology Stack and Operations 23:05 Current Market Conditions 29:59 Writing the E-commerce Growth Strategy Book 37:37 Importance of Brand Building and Emotional Intelligent Marketing 39:12 Understanding Emotions and Building Community 42:07 The Role of Emotions in Branding and Community Building 43:41 The Power of Emotional Decision Making 44:35 Personal Note: Football Coach
Sun, February 04, 2024
Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise
https://youtu.be/w7WfQ_C2l4M In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising. Brian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and retention strategies. He also highlights the significance of data analysis, the impact of a cookie-less world, and the role of AI in advertising. In this conversation, Brian Roisentul shares insights on taking action and putting knowledge into practice. He emphasizes the importance of consistently doing the basics and taking daily actions to achieve success. Brian also shares personal insights about himself, including being a parent and his hobbies. He mentions his love for playing the guitar and soccer. Additionally, Brian discusses his passion for giving back and mentoring others, highlighting his involvement as a mentor on a platform called Growth Mentors. Takeaways: Focus on creating a strong product and validating its demand before investing in advertising. Develop a clear marketing strategy with specific goals and a well-defined plan. Balance acquisition and retention strategies to drive business results. Emphasize the importance of data analysis and leveraging customer feedback for effective marketing. Chapters 00:00 Introduction and Background 03:00 Transition from Development to Marketing 06:00 Creating an Ideal Marketing Strategy 09:00 Defining Success Parameters 11:30 Spending Environment and Trends 13:30 Budget Allocation Across the Value Chain 14:30 Effectiveness of Different Media Formats 18:00 Marketing Strategies for Different E-commerce Niches 21:00 The Role of Data in Advertising Strategy 25:00 Balancing Data and Creativity 28:00 Adapting to a Cookie-less World 30:00 The Role of AI in Advertising 34:00 Common Mistakes in Digital Marketing 38:00 Going Back to the Basics 39:09 Taking Action and Putting Knowledge into Practice 39:49 Personal Insights and Hobbies 40:28 Giving Back and Mentoring 41:25 Contact Information and Closing Remarks Brian's LinkedIn: https://www.linkedin.com/in/brianroisentul/ GrowthMentor: https://app.growthmentor.com/mentors/brian-roisentul BSR Digital - https://www.bsrdigital.com/ The DTC Insider podcast and newsletter - <a href="https://thedtcinsider.com/" target="
Thu, February 01, 2024
Jack Lindberg: A Musician Turned Amazon Advertising Whiz
https://youtu.be/nQzScZpEDHE In this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands. The key performance indicators (KPIs) that brands focus on include incrementality, profitability, and market share growth. Jack discusses the importance of analytics teams working closely with business stakeholders and translating their data needs. He also explores the future of retail media, the impact of AI and machine learning, and the challenges of sponsored placements in LLMs. In this conversation, Jack discusses the challenges faced by new brands and startups in competing with giants like Amazon. He highlights the importance of finding a niche in the ad tech space and providing connective tissue between different advertising platforms. Lindberg also emphasizes the opportunity for technology entrepreneurs to offer ad tech infrastructure to retailers, such as shoppable video solutions. Additionally, he shares a fun fact about his involvement in NFL punting analytics and provides information on where to find him and the Mars Agency. Takeaways New brands and startups can compete with giants by finding a niche in the ad tech space and providing connective tissue between different advertising platforms. Technology entrepreneurs have the opportunity to offer ad tech infrastructure to retailers, such as shoppable video solutions. Understanding and leveraging unique and niche areas, like NFL punting analytics, can lead to becoming an expert in a specific field. To connect with Jack Lindberg and learn more about the Mars Agency, LinkedIn is the best platform to find him, and the Mars Agency's website is the best source of information. Chapters 00:00 Introduction and Personal Journey 03:00 Role at Mars Agency and Amazon Marketing Cloud 09:25 Functionality of Amazon Marketing Cloud 11:51 Key Performance Indicators (KPIs) for Brands 17:50 Post-Analysis Phase and Recommendations 26:00 The Future of Retail Media and AI 35:16 Role of AI and Machine Learning in the Sector 38:36 The Impact of LLMs and Sponsored Placements 39:30 Competition with Giants 40:14 Connective Tissue in Ad Tech 41:12 Tech Infrastructure for Retailers 42:26 Shameless Plug: Mars Agency 43:35 Fun Fact: NFL Punting 44:45 Where to Find Jack Lindberg and Mars Agency Jack's LinkedIn - https://www.linkedin.com/in/jack-lindberg1/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Wed, January 31, 2024
ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert
https://youtu.be/l_V24-c5q5g In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce. We explore the importance of sales in the international markets, the expansion of channels and social media, the role of video in e-commerce, and the impact of AI on the industry. The conversation concludes with a discussion on market macro conditions, digital transformation, and the importance of clearing the clutter to think ahead. Takeaways Integration of ERP and e-commerce is crucial for businesses to connect their front-end web stores with their back-end operations. Challenges in supply chain and inventory management include integration, accurate shipping calculations, and efficient warehouse management. International markets offer growth opportunities, but businesses need to consider sales tax and other regulations. Expanding channels and leveraging social media platforms can help brands reach new customers and increase sales. AI plays a significant role in data management, content generation, and digital transformation in the e-commerce industry. Chapters 00:00 Introduction and Personal Journey 02:27 Focus Areas in E-commerce Landscape 03:45 Challenges in Supply Chain and Inventory Management 08:37 Implementation of ERP and E-commerce Integration 11:20 Intersection of E-commerce and ERP 14:38 ERP Evaluation and Integration 16:46 Integration of Other Applications with ERP 18:34 Challenges in Supply Chain and Inventory Management 19:47 International Markets and Sales Tax 23:17 Expanding Channels and Social Media 25:12 Role of Video in E-commerce 28:28 AI and its Impact on E-commerce 34:19 Market Conditions and Digital Transformation 36:19 Staffing for AI and Digital Transformation 39:07 Clearing the Clutter and Thinking Ahead 39:57 Conclusion and Contact Information Paul's LinkedIn - https://www.linkedin.com/in/paulseibert1/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Mon, January 29, 2024
Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg
https://youtu.be/1zI0suFEDJ4 In this episode, Atay Schulberg, Strategic Enterprise Executive at Byond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Byond XR is bridging the gap between physical and virtual retail experiences. He provides examples of use cases and highlights the importance of personalization and storytelling in engaging customers. Atay also discusses the integration of AI and machine learning in immersive commerce and the potential of metaverses in the future. He concludes by sharing his marketing approach and a fun personal fact. This conversation explores the challenges and benefits of transitioning from physical to virtual experiences. It discusses the importance of engagement and networking in virtual events and explores the technology and tools available for hosting successful virtual events. The conversation concludes with a discussion on the future of immersive commerce and how to contact Atay for further information. Takeaways Immersive commerce is the future of e-commerce, providing engaging and personalized experiences for customers. Virtual reality and metaverses offer opportunities for brands to create immersive and interactive retail experiences. Personalization and storytelling are key elements in engaging customers and building brand loyalty. The integration of AI and machine learning enhances the customization and personalization of immersive commerce experiences. Immersive commerce is not limited to traditional online shopping but can also be applied to training, customer support, and employee engagement. Transitioning to virtual events presents challenges but also offers numerous benefits. Engagement and networking are crucial aspects of successful virtual events. There are various technology and tools available to enhance virtual events. The future of virtual events is promising and will continue to evolve. To contact Atay for more information, LinkedIn and email are Chapters 00:00 Personal Journey and Background 05:20 Introduction to Byond XR 10:04 Use Cases and Examples 14:57 Designing Immersive Experiences 19:37 Benefits of Immersive Commerce 23:23 Integration of AI and Machine Learning 27:17 Immersive Commerce in Metaverses 29:50 The Future of Immersive Commerce 32:40 Marketing Approach and Target Customers 36:47 Personal Fun Fact 37:45 Contact Information 05:30 Challenges of Transitioning to Virtual Events 12:15 Benefits of Virtual Events 19:45 Engagement and Networking in Virtual Events 26:10 Technology and Tools for Virtual Events 32:40 Future of Virtual Events 37:53 Contacting Atay Atay's LinkedIn - <a href="https://www.linkedin.com/in/atay-schulberg-9b1a6b4a/" t
Thu, January 25, 2024
Redefining E-Commerce and Women's Entrepreneurship with Cynthia Nelson
https://youtu.be/avdzfrZeLJc Cynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping , the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, the role of AI in marketing, and the strategy as a service model. Cynthia also discusses her work in supporting women-led companies and the evolution of women founders in the industry. The conversation explores the rise of women founders and the impact of COVID on work flexibility. It discusses the availability of tools and resources for women entrepreneurs and the gender bias in venture capital funding. The challenges faced by women founders, including biased attitudes and expectations, are highlighted. The need for more women investors is emphasized. The success story of We Are Rosie, a company empowering women in marketing, is shared. The importance of self-care for founders and the ability to recognize potential in entrepreneurs are discussed. The conversation concludes with a focus on optimism and the importance of agility and adaptability in the tech world. Takeaways Investing in women-led companies can lead to higher revenue and better exits. Live shopping and video commerce have the potential to build brand loyalty and customer engagement. Data analytics and AI are crucial for marketers to understand consumer behavior and personalize messaging. Fragmentation in marketing channels requires marketers to choose their battles and focus on platforms that provide the most returns. The strategy as a service model can help startups identify gaps and implement effective strategies. Supporting women-led companies is important for promoting diversity and innovation in the industry. COVID has led to an increase in women founders as it has shown that work can be done remotely, providing flexibility for women with families. There are now more tools and resources available for women founders, making it easier and more affordable to start and run a business. Gender bias in venture capital funding is a significant issue, with less than 2% of venture capital going to women-led companies. Women founders face unique challenges, including biased attitudes and expectations, but statistically, they often outperform male-led companies. More women investors are needed to change the system and provide funding opportunities for women entrepreneurs. Self-care is essential for founders to avoid burnout and maintain their well-being. Entrepreneurs need to be able to recognize potential in others and support them in their journey. Optimism and
Mon, January 22, 2024
Pioneering the Future of Influencer Marketing with David Tintner
https://youtu.be/BBk2_HpEjYo David Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match brands with the perfect creators for their campaigns. He emphasizes the importance of long-form content and the value it brings to both creators and viewers. David also discusses the role of AI in influencer marketing and the benefits of bootstrapping a company. In this conversation, David Tintner discusses the journey of building a technology company and the importance of delivering value. He explains how Thought Leaders started as a technology company but initially generated revenue through offering services. The profits from these services were then reinvested to grow the company. David also shares his passion for the startup journey and the challenges and rewards it brings. The conversation concludes with David providing information on where to find him and the company. Takeaways Thought Leaders connects brands and creators to create perfect matches for sponsorship campaigns. Long-form content provides higher quality and better viewer satisfaction compared to short-form content. AI is still evolving and not yet capable of completely automating important business processes. Bootstrapping can provide control and avoid the need to chase investors. Advertising remains the most important revenue source for content creators. Building a technology company requires delivering value to customers. Generating revenue through services can help fund the development of a technology platform. The journey of building a startup is challenging but rewarding. Thought Leaders can be found on their website and LinkedIn. Chapters 00:00 Introduction and Personal Journey 05:31 Thought Leaders: The YouTube Intelligence Platform 10:19 Thought Leaders' Technology Platform and Service Component 12:17 Challenges in Digital Content and Thought Leaders' Solutions 15:52 Evaluating KPIs and Tracking Success in Influencer Campaigns 19:17 Balancing Creative and Commercial Output for Content Creators 22:35 The Future of Content Creator Income Sources 30:31 The Role of AI in Influencer Marketing 35:05 Short Form vs Long Form Content on YouTube 40:46 Thought Leaders' Bootstrapping Journey 42:12 Building a Technology Company 43:18 The Journey of Building a Startup 43:26 Personal Note: Something Most People Don't Know 44:01 Finding Thought Leaders 44:22 Closing Remarks David's LinkedIn - https://www.linkedin.com/in/dmtintner/ Looking to elevate your e-commerce game? vi
Mon, January 15, 2024
The Secrets of Live Shopping with Dawn Chubai - Part 2
https://youtu.be/vn478UMvj8s In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping , with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills. Takeaways: Essential skills for hosts in live selling scenarios, including audience engagement and multitasking. The importance of addressing diverse viewer needs and queries in live selling. Developing a live selling talent roster to match hosts with appropriate live stream events. Insights into the future of live stream shopping , focusing on authenticity and communication. Chapters: 34:33 Importance of Effective Hosts in Live Shopping 38:48 The Skills of a Great Host 39:33 The Evolution of Live Shopping 40:22 Skills from Traditional Media 41:23 Multitasking and Interacting with the Audience 42:35 Translating Information for Different Viewers 43:06 Dynamic Characteristics of Live Selling 43:25 The Importance of Language and Probing 44:33 Repeating Information without Repetition 45:52 The Power of Influence in Live Selling 46:26 Creating a Roster of Live Selling Talent 49:18 Initiating the Live Selling Talent Roster 52:59 The Recommendation of Spending Two Hours in Live Shopping Events 56:02 Creating Mini Shows within a Two-Hour Block 59:55 The Future of Live Stream Shopping
Tue, January 09, 2024
The Secrets of Live Shopping with Dawn Chubai - Part 1
https://youtu.be/vn478UMvj8s In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping . She underscores the significance of authenticity and consistency in l ive selling , discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these events. The episode also covers the various sectors that can greatly benefit from live shopping and the critical role of effective hosts in driving sales. Takeaways: The importance of authenticity and consistency in live shopping. Understanding the adoption of live shopping in the Western world and addressing common misconceptions. Key strategies for preparing and promoting successful live shopping events. Identifying different sectors that can leverage live shopping for growth. The role of effective hosts in enhancing customer engagement and sales. Chapters: 00:00 Introduction and Background 01:28 Evolution of Home Shopping and Live Stream Shopping 03:34 Key Factors in Live Shopping 05:38 Authenticity in Live Shopping 08:18 Consistency in Live Shopping 10:21 Adoption of Live Shopping in the Western World 13:17 Challenges in Implementing Live Shopping 17:17 Preparation and Promotion for Live Shopping Events 21:42 Structuring a Live Shopping Event 26:27 Maximizing Sales Potential and Customer Engagement 31:28 Different Sectors in Live Shopping Dawn's LinkedIn - https://www.linkedin.com/in/dawnchubai/ Start your e-commerce journey: www.vimmi.net Want to be a guest? Apply here .
Wed, January 03, 2024
Mastering Video and TikTok for Ecommerce Marketing
https://youtu.be/HprBB339LDE In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of digital influence and the art of storytelling with one of the industry's most dynamic figures. Keren's LinkedIn - https://www.linkedin.com/in/keren-brown-6272696/ Start your e-commerce journey: www.vimmi.net Want to be a guest? Apply here.
Sun, December 17, 2023
Why I started this podcast?
The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together. I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There are incredible stories to be told, trends to be analyzed, and strategies to be shared. That's where eCom Pulse comes in. This podcast is more than just a platform; it's a community for enthusiasts, professionals, and anyone curious about the world of e-commerce. I bring my own experiences and insights to the table as the Co-CEO of Vimmi, a multichannel ecommerce platform, powered by shoppable video. But this is also a learning journey for me. Each episode, we'll dive into various aspects of e-commerce, from emerging technologies to consumer behavior patterns. We'll have conversations with industry leaders, innovators, and disruptors, learning from their experiences and insights.
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