Honest Marketing
Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.
Tue, November 12, 2024
Taylor Wilson: The Secret to Scaling a Creative Design Agency
Having a streamlined, scalable process isn’t just a nice-to-have; it’s essential to growth. Joining me in this episode is Taylor Wilson, CEO and founder of Creative Shizzle . Taylor’s journey has been anything but traditional—from working solo to scaling a team that tackles design needs on a subscription basis. She’s sharing her insights on moving away from the billable-hour model, building trust with clients, and creating efficient systems that make creative work both accessible and sustainable. Taylor’s approach offers a fresh perspective on serving smaller teams and startups that might not have big budgets but still need high-quality branding. Let’s jump into her story! Specifically, this episode highlights the following themes: Moving away from hourly billing in creative services Building systems that support scalable design work Tailoring agency services to fit small business budgets Link from this episode: Get to know more about Taylor Wilson: https://www.linkedin.com/in/tshank Learn more about Creative Shizzle: https://www.creativeshizzle.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, October 15, 2024
Alex Levin: Revolutionizing Contact Centers with AI Technology
Customer experiences can make or break a business. But, how can we modernize these experiences in an age of digital evolution and AI advancements? That's what we're discussing in today’s episode. Joining me is Alex Levin, Co-Founder & CEO of Regal.io , a company that's transforming how businesses connect with customers. We dive into how Regal.io helps brands switch from transactional call centers to personalized, AI-powered customer experiences. With over $3 billion in revenue generated and 60 million conversations facilitated, Alex shares his insights on using AI to trigger meaningful interactions, scale customer journeys, and create engagement at just the right moment. Be sure to tune into this episode to get a glimpse of what the future of customer interactions may look like. Specifically, this episode highlights the following themes: How AI and data can personalize customer journeys Why the contact center should be a revenue driver, not a cost center The shift from traditional call centers to AI-powered contact centers Link from this episode: Get to know more about Alex Levin: https://www.linkedin.com/in/alexlevin1 Learn more about Regal.io: https://www.regal.io Email Regal.io: hello@regal.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 17, 2024
Hikari Senju: Using AI to Optimize Digital Marketing Campaigns
Hikari Senju: Using AI to Optimize Digital Marketing Campaigns There’s no denying it—AI is reshaping the way we think about digital marketing. If you’re curious about how to leverage this technology for better results, you’re in the right place. I’m thrilled to be joined by Hikari Senju, Founder and CEO of Omneky . Hikari’s been at the forefront of AI-driven marketing solutions and has some incredible insights to share. Throughout our conversation, Hikari highlights how crucial quality storytelling is in advertising. It’s not just about getting noticed—it’s about telling a story that resonates. He breaks down how AI can analyze these stories to pinpoint what really drives sales. Hikari also shares how his platform has helped companies see huge boosts in reach, leads, and ad recall, showing just how powerful this technology can be. This episode is an eye-opener for anyone trying to nail down their advertising strategies. Tune in now and get inspired by Hikari’s innovative approach to AI in marketing! Specifically, this episode highlights the following themes: The intersection of AI and advertising How Omneky uses AI to create personalized ads The impact of generative AI on digital marketing strategies Link from this episode: Get to know more about Hikari Senju: https://www.linkedin.com/in/hikari-senju-63780199 Learn more about Omneky: https://www.omneky.com Book a podcast interview: https://kitcaster.com/hikari-senju Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 03, 2024
Ryan Estes: B2B Selling through Podcasts and Cold Email
Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking? Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast , two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing. He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms. Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation. Specifically, this episode highlights the following themes: The power of strategic outbound strategies, including email and multi-channel outreach Challenges in cold outbound email marketing and strategies to overcome them Converting with podcasts, product descriptions, and giving attention to high-quality audiences Link from this episode: Get to know more about Ryan Estes: https://www.linkedin.com/in/estesryan Learn more about Wildcast: https://gowildcast.com Learn more about Kitcaster: https://kitcaster.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 20, 2024
Owen Garitty: Upskilling Creatives in the Age of AI
Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media . We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness. We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns. Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey. Specifically, this episode highlights the following themes: Impact and application of AI in the creative industry The role of brand awareness in a company's success Maintaining a responsible client acquisition growth rate Link from this episode: Get to know more about Owen Garitty: https://www.linkedin.com/in/owen-garitty-0237ba60 Connect with Owen Garitty: https://owengaritty.com Learn more about FPW Media: https://fpwmedia.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 06, 2024
Travis Bliffen: SEO Strategies for Business Growth
SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect. In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO . Since starting his business in 2012, Travis has gone on to foster incredible growth, increasing revenue by 170% between 2020 and 2023 alone. We talk about how he did that and what SEO strategies have been most successful for Stellar SEO. We also explore how they masterfully adapt to Google's constantly changing algorithms and their commitment to delivering quality work which results in high customer satisfaction. So get ready to take some notes because this episode is a goldmine of SEO strategies that can propel your business forward. Don't miss out! Specifically, this episode highlights the following themes: Strategies for SEO growth and customer retention Managing overlapping clients in niche markets Understanding Google's definition of helpful content Link from this episode: Get to know more about Travis Bliffen: https://www.linkedin.com/in/travisbliffen Learn more about Stellar SEO: https://stellarseo.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, June 25, 2024
Ashlie Marshall: The Importance of Team Culture in Business Goals
Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity. In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level , a digital marketing agency, and screen print shop located in Broken Arrow, Oklahoma. We dig into the changing landscape of digital marketing, the need for incorporating solid financial planning for businesses, and unravel the importance of developing a nurturing team culture to meet business objectives. Ashlie highlights the critical need for businesses to say 'no' to clients who don't align with their culture, ensuring protective measures for corporate culture and team cohesion. So, stick around, this conversation with Ashlie packs a powerful punch, and it's one you won't want to miss. Specifically, this episode highlights the following themes: Challenges of managing clients and projects Building a positive team dynamic and recognizing efforts The significance of financial readiness for potential business challenges Link from this episode: Get to know more about Ashlie Marshall: https://www.linkedin.com/in/ashliemarshall Learn more about Tier Level: https://www.tierleveldigitalmarketing.com Subscribe to Ashlie’s podcast: https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465 Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, June 11, 2024
Jim Heininger: The Art of Rebranding
Branding shapes the perception of your business. By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts , explaining the importance of a well-considered and well-executed rebranding process. We explore various aspects of branding, from name creation for wider markets to trademarking, and address the real challenges and opportunities in creating a name that carries weight in the marketplace. We also tug at the threads of transformational naming and market research for rebranding, providing our listeners with a comprehensive discourse on rebranding principles. After tuning into this episode, you'll understand why rebranding is about more than just a new logo or change of name. It's a strategic and complex process that, when done correctly, can breathe new life into your company. Specifically, this episode highlights the following themes: ✅ The process and challenges of creating a brand name ✅ The importance of protecting your brand name in the marketplace ✅ The strategies and research needed for successful rebranding Link from this episode: ✅ Get to Jim Heininger: https://www.linkedin.com/in/jimheininger ✅ Learn more about Rebranding Experts: https://www.rebrandingexperts.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, May 28, 2024
Caleb Talley: From Concept to Success with Startup Junkie
Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit. On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Startup Junkie Foundation , has a fascinating story to share with all you entrepreneuring folks tuning in. Caleb shares insights on the critical support structures that Startup Junkie provides, from one-on-one consulting to dynamic workshops and events tailored for entrepreneurs. These resources are not just about advice—they are about creating connections and opportunities that can pivot a startup from struggling to thriving. He also emphasizes the importance of community and networking in the entrepreneurial journey, revealing how local success stories often begin with simple, yet strategic, community interactions. If you're an entrepreneur looking to ground your startup in solid strategies and community support, this episode is a goldmine. Tune in to glean wisdom from Caleb's extensive experience and learn how you might just find the key to your own success story at Startup Junkie. Specifically, this episode highlights the following themes: Startup Junkie’s roots and goals Empowering startups to become enterprise-ready Building successful business models while avoiding detrimental investment Link from this episode: Get to know more about Caleb Talley: https://www.linkedin.com/in/caleb-talley-25189211b Learn more about Startup Junkie Foundation: https://startupjunkie.org Subscribe to Startup Junkie’s YouTube channel: https://www.youtube.com/channel/UCqExEuOdzJWStrExSmv8d-g Listen to The Startup Junkies Podcast: https://podcasts.apple.com/us/podcast/the-startup-junkies-podcast/id1014096501 Learn more about Fuel HealthTech Accelerator: https://www.fuelaccelerator.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, May 14, 2024
Tristan Gray: How Quality Links Drive SEO Rankings
Quality links can make a significant difference in your search engine rankings, driving visibility, authority, In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overcoming the challenges of link building. Tristan breaks down the difference between quality and quantity, explores the evolving SEO landscape, and explains why content is still king when building valuable links. We also touch on how AI is transforming SEO and the delicate balance of leveraging AI without sacrificing quality. If you’re keen to get your site to rank better, this chat with Tristan is a must-listen. He’s got the insights and tips that could really make a difference. Specifically, this episode highlights the following themes: Why quality backlinks are crucial for SEO Strategies for building authentic and effective links Common link-building mistakes to avoid Link from this episode: Get to know more about Tristan Gray: https://www.linkedin.com/in/tristangraymelbourne Learn more about NO BS Marketplace: https://nobsmarketplace.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, April 30, 2024
Change Is Coming...
Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement. I also share some personal observations and predictions for the future of marketing, drawing from recent developments and expert discussions. So don’t miss out on these crucial insights that could redefine your marketing playbook. Tune in now to stay ahead and make the most of the changing tides in our industry. Specifically, this episode highlights the following themes: The rising trend towards a balanced marketing approach The impact and role of AI technology in marketing Future podcast direction and guest interviews Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, April 16, 2024
Ashley Stanford: Engineering Word-of-Mouth
The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social , as well as the Executive Vice President of Client Strategy at TicketSocket . Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about. She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos. You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge! Specifically, this episode highlights the following themes: Effective strategies for leveraging word-of-mouth marketing The role of digital tools in amplifying your brand's message Insights on building a marketing plan that turns customers into advocates Link from this episode: Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford Discover how Ticketsocket can transform your event management: https://ticketsocket.com Boost your marketing with Ice Cream Social: https://icecreamsocial.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, April 02, 2024
Adam Callinan: From Shark Tank to Serving E-Commerce Businesses
One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane , a cutting-edge software designed to elevate e-commerce businesses. Our conversation revolves around Adam's transition from showcasing a product on national TV to tackling the challenges and seizing opportunities within the e-commerce space. We delve into the nuts and bolts of managing a product-centric business, the pivotal moments that lead to a significant pivot towards a service-oriented model, and the insights gained from both successes and setbacks. So, hit play and get ready for an episode brimming with wisdom gleaned from the front lines of entrepreneurship. Specifically, this episode highlights the following themes: The highs and lows of entrepreneurship The transition from BottleKeeper to creating Pentane Helpful tips for profitability and growth in e-commerce business Link from this episode: Get to know more about Adam Callinan: https://www.linkedin.com/in/adammcallinan Hop on a trial of the Pentane system for $1 today: https://www.pentane.com/honest Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, March 19, 2024
Caroline Crawford: How to Pivot and Evolve Your Marketing Strategies
Marketing's an adrenaline-fueled ride. You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications , a company focused on providing strategic and holistic marketing support for growth-stage businesses. We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference. There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation! Specifically, this episode highlights the following themes: The importance of competitive positioning and simplifying marketing activities How to admit when current strategies aren't working and pivot The effectiveness of a targeted and bespoke approach to marketing Link from this episode: Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22 Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, March 05, 2024
AJ Silber: How to Scale and Sell Your Business
When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'll learn the key factors that led to his agency becoming a lucrative asset. He also reveals the nuts and bolts of selling his business, from business valuation to term sheet negotiations and the importance of strategic exit clauses. If you've ever pondered the future of your business and how to take it to the next level or even prepare it for sale, this episode is a goldmine of wisdom. Tune in now to harness the full potential of your business venture! Specifically, this episode highlights the following themes: Effective SEO strategies and their role in scaling a business. The process and considerations in selling a business. How to transition post-acquisition and shape future entrepreneurial journeys. Link from this episode: Get to know more about AJ Silber: https://www.linkedin.com/in/ajsilber Join The Leads Field Guide Newsletter for tips, strategies and (free) resources: https://smallbusinessbonfire.com/newsletter Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, February 20, 2024
Matt Ryder: Become a Master of Sales
Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level . Matt shares his journey from the military to sales, a transition as unexpected as it was fruitful. We dive into big no-nos of sales like assumptive language, and the magic of effective scripts. My conversation with Matt Ryder was a real eye-opener, laying out not just the strategies to do sales right, but also underlining the common pitfalls to evade. Matt's real-world examples backed by data reframe the entire sales process into a powerful system that everyone can plug into. From NEPQ (Neuro-Emotional Persuasion Questioning) sales method to the nuances of communication, this particular episode has a lot to offer for both beginners and seasoned salespeople. So hold off on your assumptive tendencies and tune into this episode for some real sales wisdom straight from a man who's worked this game from different angles. It could very well be the edge you need in this competitive marketplace. Specifically, this episode highlights the following themes: Evolution and adaptability in sales techniques Effective use of scripts and steering conversations towards desired outcomes The applicability of the NEPQ sales process regardless of the industry Link from this episode: Get to know moreabout Matt Ryder: https://www.linkedin.com/in/matthew-ryder Follow Matt on Instagram: https://www.instagram.com/realmattryder Learn more about 7th Level: https://7thlevelhq.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, February 06, 2024
Jim Pietruszynski: How Branding Drives Consumer Connection
Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight , a holistic branding agency with a 27-year legacy. In this insightful discussion, Jim unravels the nuances of holistic branding and its pivotal role in shaping consumer perceptions. From the emotional undercurrents of marketing campaigns to the importance of brand consistency across platforms, the discussion navigates the complex landscape of creating lasting brand affinity. Jim emphasizes the need for authenticity and trust in brand communication, highlighting how brands shape and are shaped by cultural dynamics. So, if you're looking to gain a deeper understanding of what truly makes a brand resonate with its audience, this episode is a must-listen. Specifically, this episode highlights the following themes: The emotional foundations of consumer-brand connections Adapting branding strategies for different social media platforms Balancing innovation with core brand identity Link from this episode: Get to know more about Jim Pietruszynski: https://www.linkedin.com/in/jim-pietruszynski-4a30836 Learn more about Soulsight: https://soulsight.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, January 23, 2024
2024 Marketing Trends to Pay Attention to
Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutionize the way businesses connect, why TikTok's growth is about to hit a turning point, and how AI will seamlessly integrate into your marketing strategy. So, make sure to listen to this episode and get a head start in incorporating these upcoming marketing trends into your business strategies for a successful 2024. Specifically, this episode highlights the following themes: The rise of LinkedIn as a marketing platform The maturation of TikTok as a marketing tool Integration of AI into marketing operations Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, January 09, 2024
Michelle Bassett: How Smart Data Use Boosts Digital Marketing
Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing. We traverse her interesting journey from working at Yellow Pages to becoming a data scientist, and how she combines her unique expertise to succeed in digital marketing. We also touch on the influences, like the role of psychology, and palpable challenges faced in the industry, shedding light on how to adapt quickly in this ever-evolving field. Dig into this episode for some serious nuggets of wisdom from Michelle and fuel your marketing strategy. Specifically, this episode highlights the following themes: How data use and behavioral analysis shapes up internet marketing Insights on the impact and implications of AI in SEO The significance of clean data, budget considerations, and foundational principles in digital marketing Link from this episode: Get to know more about Michelle Bassett: https://www.linkedin.com/in/michelleabassett Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 26, 2023
Stop Working. It'll Be the Most Productive Thing You Do This Week
It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worker, an employee, or an entrepreneur. Engage with the world outside of work. Spend time with family, go outdoors, and make the end of the year memorable for reasons beyond what you've achieved professionally. As we bid adieu to 2023 and eagerly await 2024, let's make the most of this week. It's not solely about accomplishments but reconnecting with ourselves. See you refreshed and recharged in January! Specifically, this episode highlights the following themes: The value of intentional rest and reflection Finding balance between professional drive and personal well-being How taking a break can spark innovation Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 19, 2023
Skyler Reeves: How to Stand Out in Content Marketing
As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tackle this challenge head-on. I'm thrilled to welcome Skyler Reeves, the innovative founder and CEO of Ardent Growth , to explore this subject with us. With an unconventional background and unwavering passion for marketing, Skyler shares the strategies his team uses to help businesses stand out amidst a sea of competition. He also sheds light on the art of successful prospecting and tailoring our sales approach to provide more value to customers. Make sure to catch Skyler's awesome tips on standing out in the world of content marketing. Hit up the full episode and give your marketing game a real boost! Specifically, this episode highlights the following themes: Strategic prospecting and efficient pitching The pitfalls of multitasking and the focus on throughput for individual customers Creating a competitive advantage in the market through effective content marketing strategies Links from this episode: Connect with Skyler Reeves: https://www.linkedin.com/in/skylerreeves Get to know more about Skyler Reeve: https://speakonpodcasts.com/skyler-reeves Learn more about Ardent Growth: https://ardentgrowth.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 12, 2023
Mickie Kennedy: How to Generate Earned Media Through Press Releases
At the heart of any successful media campaign lies the mastery of crafting a compelling press release. In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases , bringing over 25 years of press release distribution expertise to the table. We dive into the framework for creating a compelling release and discuss common pitfalls to avoid. Mickey generously shares insights on effective distribution strategies, emphasizing the importance of working with a wire service. Beyond crafting and distributing, we explore the critical aspects of follow-up and relationship-building for optimal results. This episode provides a comprehensive and strategic approach to leveraging press releases, offering valuable tips on raising brand awareness and driving traffic. So, join us in unraveling the essence of press releases and discovering how businesses can harness this potent tool to amplify their reach. Specifically, this episode highlights the following themes: Common mistakes to avoid when writing press releases The importance of follow-up and relationship-building Maximizing results through strategic targeting and storytelling Links from this episode: Get to know more about Mickie Kennedy: https://www.linkedin.com/in/publicity Learn more about eReleases: https://www.ereleases.com Sign Up for the 8 Days to Successful PR Strategy Email Series: https://www.ereleases.com/plan-2 Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 05, 2023
Jim Kraus: Empower Your Marketing with Buyer Personas
The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute , joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing roles and has thrived as a market researcher. Throughout our conversation, we explore the importance of buyer personas in determining marketing and sales strategies. We also consider the implications of the buyer's journey, their specific needs, and their potential concerns. As a bonus, Jim offers essential insights from his rich experience, sure to enlighten you on creating accurate and effective buyer personas. So hit play and transform your marketing strategy with insights that are as real as they get. Specifically, this episode highlights the following themes: The groundbreaking shift from fictional customer avatars to buyer personas. Balancing sales conversations with integrity and competitiveness. The methodology for developing potent buyer personas. Links from this episode: Know more about Jim Kraus: https://www.linkedin.com/in/jimkraus Learn more about Buyer Persona Institute: https://buyerpersona.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, November 28, 2023
How to Identify Your Unfair Advantage
Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever. Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniqueness. Your unfair advantage isn't just advantageous; it's an indispensable strategic lever. Join me in exploring how to harness your distinct strengths to elevate your business. This episode isn't just about theories; it's about practicality. I break down the areas of information, position, and efficiency, and discuss how each can give you that coveted unfair advantage. From proprietary knowledge and expertise to establishing your reputation and brand, we explore the various strategies you can use to leverage your unique strengths. By the episode's close, you won't just comprehend the unfair advantage concept; you'll possess a roadmap to effectively identify and leverage your distinct strengths. The pursuit of your unfair advantage begins now. Don't miss out—make sure to tune in for transformative insights! Specifically, this episode highlights the following themes: Identifying your business's unfair advantage Leveraging information, position, and efficiency Strategies and case studies for each area Link from this episode: Get a copy of Richard Rumelt’s book: The Crux: How Leaders Become Strategists Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 21, 2023
Baird Hall: How to Fix Churn in Your Business
Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving. And that's what we aim to do in this episode with our guest, Braid Hall of Churnkey , who has helped many companies boost retention by 50% or more. Braid provides insights into how to analyze the unique factors driving churn in your business and deploy impactful solutions. These solutions include optimizing cancellation processes, launching precisely targeted retention campaigns, and establishing proactive customer success programs—all aimed at transforming subscribers into long-term, loyal customers. Don't let this opportunity slip through your fingers. The expert advice and strategies shared in this episode can be a game-changer for your business. Tune in and boost your retention efforts today! Specifically, this episode highlights the following themes: Analyzing unique churn drivers to identify root causes Optimizing cancellation flows to save more customers Baird's proven playbook and strategies for reducing churn across multiple startups Links from this episode: Know more about Baird Hall: https://www.linkedin.com/in/bairdhall Learn more about Churnkey: https://churnkey.co Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, November 14, 2023
Business Finances Masterclass with Jon Morris
Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background founding EngineBI and Fiscal Advocate , Jon brings a wealth of experience to the discussion. Dive into his insights on how he steered his initial one-man startup to a 250-employee success story, utilizing a financial framework known as the BASE scorecard. He breaks down the core metrics of cash, profit, revenue, renewals, and gross margin. Jon also discusses how agencies can use these metrics to make tangible improvements through strategies like reducing churn, optimizing sales & marketing spend, and focusing R&D. Don't let your agency's financial data be a source of perplexity. Tune in to gain insights and empower your business with a clearer understanding of the crucial metrics that drive success. Specifically, this episode highlights the following themes: Importance of financial planning, alignment, and execution in a business. The necessity of reducing churn and investing in sales and marketing. Success stories from using Jon's financial scoring system Links from this episode: Know more about Jon Morris: https://www.linkedin.com/in/jonmorrisramsayinnovations Learn more about EngineBI: https://enginebi.net Learn more about Fiscal Advocate: https://fiscaladvocate.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, November 07, 2023
The Pros And Cons of Black Friday Sales for Businesses
As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. In this episode, I'll take you through my personal considerations as a business owner. I'll discuss whether Black Friday sales are customary in my industry, the potential profitability of such offers, and how my existing wholesale pricing structure might influence my decision. Drawing from examples and practical insights, I'll guide you through the decision-making process, particularly tailored to businesses like mine that offer distinct products or services. By the end of this episode, you'll have a more informed perspective on whether a Black Friday promotion aligns with your business model and values. So, let's dive into the exciting and challenging world of Black Friday for businesses. Tune in to learn about the potential advantages and drawbacks of participating in this holiday shopping frenzy. Specifically, this episode highlights the following themes: Unique sales tactics that protect pricing integrity The psychology of customer perception in discounted versus regular pricing Maximizing sales without compromising the brand Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, October 31, 2023
Mike Begg: Tapping into Amazon to Grow Your Business
Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer. Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to the Amazon game. He's helped over 300 brands and manufacturers maximize their sales on this platform, making him a true expert in the field. During our conversation, we'll deep dive into the art of understanding your customers' pain points, creating offers that hit the bullseye, and using platforms like TikTok to boost your traffic and sales. We’ll also explore the key steps to assess a company's potential for growth on Amazon and how to view Amazon as a brand discovery platform within the broader marketing funnel. So, don't forget to tune in to this episode – there are some golden insights waiting for you that can seriously rev up your e-commerce success. Specifically, this episode highlights the following themes: Leveraging the power of Amazon and TikTok for business growth Optimizing Amazon listings for higher conversion rates Creating irresistible offers that solve those problems Links from this episode: Connect with Mike Begg: mike@amzadvisors.com Learn more about AMZ: https://amzadvisers.com
Tue, October 24, 2023
Kurt Uhlir: How to Scale an Established Business
Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. In this episode, we'll uncover some essential considerations for businesses on the path to growth with my guest, Kurt Uhlir. Kurt is a serial entrepreneur and an experienced consultant, working with established businesses to help them sustain their success. We dig into some must-know stuff, like the importance of transparency within a company. It's about knowing what everyone's up to and keeping everyone on the same page. Plus, we talk about what to look for when hiring, because it's not just about skills—it's about character traits, too. As you dream about where your business is headed, take a few notes from Kurt on the importance of being humble, having the right character, and being transparent as you scale up. Tune in to the full episode to gain valuable insights into scaling your business successfully. Specifically, this episode highlights the following themes: Finding character traits before skills in hiring and promotions Understanding the impact of investments and marketing campaigns Embracing authenticity and amplifying true influencers for business growth Links from this episode: Visit Kurt Uhlir’s website: https://kurtuhlir.com Know more about Kurt Uhlir: https://www.linkedin.com/in/kurtuhlir Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, October 17, 2023
Amy Anderson: Marketing Strategies That Work
Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing , sharing her insights on how to establish and grow predictable revenue and results. Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy in addition to creative work, and the role of a fractional CMO. We discuss the shifting target clients of Amy's company and how they started offering a fractional CMO position to better meet their clients' evolving needs. Amy shares the realization that a greater emphasis on strategy was necessary, beyond just creative work. We dive into the necessary capabilities that Wild Coffee Marketing had to develop in order to fulfill the fractional CMO role and implement effective strategies. If you're looking to level up your marketing game, gain insight into the shifting landscape of target clients, and understand the importance of strategy in addition to creative work, you'll definitely want to tune in to this episode. Get ready to take some notes and start implementing these valuable insights! Specifically, this episode highlights the following themes: The importance of a comprehensive marketing strategy The evolving needs of target clients The role of a fractional CMO Links from this episode: Know more about Amy Anderson: https://www.linkedin.com/in/amy-anderson-17abba2 Learn more about Amy Anderson: https://wildcoffeemarketing.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, October 10, 2023
Monica Badiu: How to Craft Sales Emails That Connect and Deliver Results
When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions. However, with inboxes flooded with messages, standing out and getting results can be a challenge. To shed light on this topic, I'm joined by Monica Badiu, a conversion copywriter with a unique approach to creating sales emails that resonate with audiences and deliver results. We dive into the importance of tapping into the emotions of your audience and how to address their fears, anxieties, and hesitations in a way that builds trust and drives results. If you'd like to learn more about effective email copywriting and how to use psychology and consumer behavior to your advantage, be sure to check out the full podcast episode with Monica Badiu. You won't want to miss it! Specifically, this episode highlights the following themes: Engaging emotions to create a connection with your audience Addressing objections beyond time and money Adding value and empowering your readers Links from this episode: Know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Subscribe to Monica Badiu’s YouTube Channel: https://www.youtube.com/channel/UCGkEKzvd0v6rE7mSmYXD91g Learn more about Speak on Podcasts services: https://speakonpodcasts.com/podcast-interview-booking Read Monica Badiu’s blogs: https://www.monicabadiu.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, October 03, 2023
When Is It Time to Quit?
Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move. It might sound counterintuitive, but this idea carries some serious weight in the worlds of business, marketing, and entrepreneurship. To dig deeper into this intriguing concept and see how it fits into our entrepreneurial journeys, let's talk about when it makes sense to call it quits, when to switch gears, and when to push through. We're going to break down five key principles that can guide your decision-making process. By weaving these principles into your business strategy, you can confidently navigate the ever-shifting landscape of business. It's all about making savvy choices and staying adaptable in the game. Don't miss out; tune in to this episode now and start applying these valuable insights to your own ventures. Your path to success might just start with knowing when to say "quit"! Specifically, this episode highlights the following themes: Five principles for effective decision-making in marketing How to make strategic shifts in your marketing initiatives When to pivot and persevere in marketing and business Links from this episode: Get Eric Ries’ book, The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 26, 2023
Deanna Shimota: Boosting Sales and Marketing with Demand Generation
The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales. If you want to learn how to use this strategy for your own business, you're in for a treat with this episode. I'm joined by Deanna Shimota, the CEO of GrowthMode Marketing , and we're going to dive deep into how B2B professionals are changing the way they do things. Deanna highlights the difference between getting leads and creating real demand, emphasizing the need for trust and value in marketing. We also discuss the importance of knowing your customer and choosing the right ways to connect with them. Don't miss out on this opportunity to gain a competitive edge in today's marketing landscape. Tune in now and equip yourself with the insights to stay ahead of the curve. Specifically, this episode highlights the following themes: The difference between lead generation and demand generation Building brand trust and awareness The importance of understanding your ideal customer profile Links from this episode: Know more about Deanna Shimota: https://www.linkedin.com/in/deannashimota Learn more about GrowthMode Marketing: https://growthmodemarketing.com Check out "The Demand Gen Fix" podcast for marketing insights: https://growthmodemarketing.com/podcast Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 19, 2023
Anika Jackson: Tips to Develop Your Brand's Story and Messaging
Your brand's story isn't just about the products or services you offer. It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty. But crafting this narrative isn't always straightforward. What are the secrets to a compelling brand story that not only captures attention but also endures? Let's dive in and explore some essential tips to help you shape your brand's narrative with Anika Jackson of Full Capacity Marketing and Your Brand Amplified . We talk about the importance of authenticity, knowing your audience, and consistency in your brand messaging. Annika shares insights into her journey, working with brands and companies, and the strategies she uses to help them develop a strong brand identity. We also touch on how podcasting can be a valuable tool in refining and delivering your brand message to a wider audience. For a deeper dive and a treasure trove of insights, don't miss the full episode. It's a must-listen for anyone aiming to elevate their brand's narrative and messaging. Specifically, this episode highlights the following themes: Authenticity in brand messaging Key tips for developing your brand's narrative and messaging How podcasting can enhance your brand's message Links from this episode: Know more about Anika Jackson: https://www.linkedin.com/in/anikajackson Learn more about Full Capacity Marketing: https://www.fullcapacitymarketing.com Learn more about Your Brand Amplified: https://yourbrandamplified.com Listen to Anika’s podcast: https://www.fullcapacitymarketing.com/newshub/#your-brand Follow Anika on Twitter: https://twitter.com/AmplifywAnika Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 05, 2023
Unlock Unlimited Leads with This Marketing Cheat Code
Imagine if there was a marketing cheat code that could unlock unlimited growth for your business. Sounds too good to be true? In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of marketing – a strategy that can help you tap into potentially unlimited leads and prospects. Our focus will be on the art of forming partnerships with businesses that complement your own. We'll explore concepts like white labeling, referral partnerships, and various collaboration methods. You'll gain insights into how to identify the ideal partners and the value you can contribute. This marketing cheat code might just be the game-changer you've been searching for. So, tune in and discover strategies that can give you a competitive edge. Specifically, this episode highlights the following themes: Leveraging white labelling and referral strategies for business growth Identifying partners that align with your target audience Providing value to potential partners right from the start Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 29, 2023
Andrei Marin and Alex Melone: How to Craft Emails That Convert and Drive Sales
Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales? Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of CodeCrew . Their insights have the potential to revolutionize your approach. From harnessing the power of A/B testing to understanding the psychology behind transforming readers into active buyers– it's all on the table. If you're into email marketing, this is the good stuff. Alex and Andrei have been shaking things up for tons of businesses, and now it's your turn to put their knowledge to work and start crafting emails that not only convert but truly shine. Specifically, this episode highlights the following themes: Transitioning from pushy sales to a value-driven approach The science behind attention-grabbing subject lines Navigating the art of persuasive email content Links from this episode: Know more about Alex Melone: https://empathyfirm.com/alex-melone Know more about Andrei Marin: https://www.linkedin.com/in/andrei-marin-codecrew Learn more about CodeCrew: https://codecrew.us Create hyper-personalized messages with Klaviyo: https://www.klaviyo.com Connect with customers with Iterable: https://iterable.com Receive a 10% discount by simply mentioning that you tuned in to this episode: https://codecrew.us/#reach-out Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 22, 2023
Michelle Glogovac: How to Land Coveted Podcast Guest Appearances
If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer. Today, we've got the fantastic Michelle Glogovac in the house – she's THE Podcast Matchmaker™, a top-notch publicist, and the host of the My Simplified Life Podcast . She's all about helping entrepreneurs, authors, and experts master storytelling, boost businesses, and shine as thought leaders. Our conversation delved deep into the intricacies of securing coveted guest spots on podcasts. We explored the art of pinpointing the right stories and topics that truly strike a chord, and delved into the art of crafting standout pitches. We also chatted about keeping it real and forming those win-win relationships. So, what are you waiting for? Go ahead, hit that play button, and let's jump right into the world of podcast guest appearances! Specifically, this episode highlights the following themes: Crafting captivating podcast pitches Establishing authentic connections with hosts Leveraging personal stories for podcast success Links from this episode: Know more about Michelle Glogovac: https://themlgcollective.com/michelle Listen to Michelle Glogovac’s podcast: https://themlgcollective.com/podcast Explore MLG Collective services: https://themlgcollective.com/services Follow Michelle Glogovac on Instagram: https://www.instagram.com/michelleglogovac Check out Michelle Glogovac’s soon-to-be-launched website: https://michelleglogovac.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 15, 2023
Sean Campbell: Close More B2B Clients with Virtual Sales
As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen. And guess what? B2B sales aren't trailing behind; they're riding the wave of change! In this insightful episode, I’m joined by none other than Sean Campbell, CEO of Cascade Insights , a leading authority in helping companies seize opportunities in the B2B technology sector. With his wealth of experience and expertise, Sean sheds light on the strategies that can supercharge your virtual sales efforts and help you forge stronger client relationships. Hang tight as we unpack the keys to unlocking unparalleled success in the virtual B2B realm. So tune in, turn up, and let's revolutionize your sales success! Specifically, this episode highlights the following themes: Shifting towards relationship-driven B2B sales Strategies for shorter, more efficient virtual meetings The power of staying narrow within a niche as a business owner Links from this episode: Know more about Sean Campbell: https://www.linkedin.com/in/seancampbell Learn more about Cascade Insights: http://www.cascadeinsights.com Follow Sean Campbell on Twitter: https://twitter.com/sean_campbell Connect with Seam Campbell: sean@cascadeinsights.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, August 08, 2023
How Direct Response Ruined Marketing
Direct response marketing has completely changed the game when it comes to online buying and selling. But at what cost? Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing? In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually ruined marketing as we know it. We discuss the unintended consequences of focusing solely on optimization, and how it might lead to missing the bigger picture. So, if you're curious about the trade-offs of direct response marketing and how it affects the overall customer experience, you won't want to miss this one. Tune in now and let's get to the bottom of it! Specifically, this episode highlights the following themes: The obsession with conversion rates and optimizing the sales process The challenge of tracking the full customer journey Shifting marketing decisions from people-based to optimization-based Recommended episode: Kwadwo Sampany-Kessie: Everything You Need to Know About Sales Funnels Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, July 25, 2023
Marketing Fails: Bud Light
Can Bud Light's marketing mishap tell us something about our own businesses? Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's beer and experience a massive decline in sales. We'll talk about the beer brand’s infamous marketing campaign and how it wrecked its customer base. From neglecting existing consumers to aligning with controversial celebrities, we'll break down how the company came off the rails and lost its place at the top of the market. As we dissect Bud Light's marketing campaign, we'll uncover priceless lessons that can steer us clear of similar traps in our own businesses. So if you're looking to understand the impact of marketing campaigns on brand perception and customer loyalty, then tune in to this episode for insights that can help you grow your business and avoid the pitfalls of bad marketing. Specifically, this episode highlights the following themes: Analyzing Bud Light's loss of market share and sales The importance of understanding and aligning with customer values Strategies and techniques to differentiate your business Recommended episode: Good, Fast, Cheap. Pick One Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, July 11, 2023
Amy Winner: Marketing Strategies for Startups that Actually Work
Launching a startup can be an exhilarating adventure filled with endless possibilities. You've got a brilliant product or service, a passionate team, and the burning desire to make a mark in the business world. But here's the reality check: no matter how innovative or groundbreaking your offering is, your startup might struggle to gain the traction it deserves if you don't have effective marketing strategies in place. That's why I've brought in our guest, Amy Winner, co-founder of Wheels Up , to share some priceless marketing tips just for startups. Amy's insights provide practical guidance for entrepreneurs looking to grow their businesses while staying true to their values. Whether it's embracing authenticity, finding the right balance between short-term and long-term goals, or optimizing your sales conversations, these strategies can make a significant impact on your startup's success. This episode is a game-changer, and you won't want to navigate your entrepreneurial journey without it! Specifically, this episode highlights the following themes: Balancing long-term and short-term marketing goals The importance of personality in business positioning Partnering with specialized marketing agencies Links from this episode: Know more about Amy Winner: https://www.linkedin.com/in/amywinner Learn more about Wheels Up: https://www.wheelsupcollective.com Download marketing strategy resources: https://www.wheelsupcollective.com/resources Follow Wheels Up on Instagram: https://www.instagram.com/wheelsupcollective Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, June 27, 2023
Matt Fagioli: The Art and Science of Networking
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Whether you're an entrepreneur, a professional seeking career growth, or simply looking to expand your social circle, mastering the art and science of networking can open doors to countless opportunities. In this episode, we're joined by Matt Fagioli, a successful entrepreneur with vast experience in sales, events, and business growth. Matt shares his journey from sales to coaching, his experiences in pre-selling, and how to build successful connections through networking. He also highlights the power of live events and why corporate partnerships are essential for profitability and success. Don't miss out on this opportunity to unlock the secrets of successful networking. Tune in now and elevate your networking game! Specifically, this episode highlights the following themes: Tips for successful networking and how to connect with high-level targets Pre-selling as a sales technique The four pillars of digital content marketing Links from this episode: Know more about Matt: https://www.linkedin.com/in/mattfagioli Listen to Certain Success™ Podcast: https://www.iheart.com/podcast/269-certain-success-podcast-114790299 Recommended episode: How to Be a Guest on More Podcasts Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, June 13, 2023
The Opportunity (and Risk) of Using AI in Your Business
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Owning a podcast production company, while also remaining hands-on with the content creation side of things, keeps the rise of AI platforms directly on my radar. The promise of productivity and enhanced outputs is exciting, but there are also significant risks of relying entirely on AI. And how can you, as a business owner, balance the opportunities and uncertainties of this technology? In this episode of Honest Marketing Podcast, we dive into the world of Artificial Intelligence and its impact on businesses and society as a whole. I will discuss how AI-generated programs like ChatGPT can increase efficiency while weighing your choices with its potential downsides. Tune in until the end because I will share tips on how businesses can keep up with the trend of using AI, making the most of its benefits, while being cautious of its inherent flaws. Join now as we explore the promise and perils of AI and what it means for the future of business, work, and everyday life. Specifically, this episode highlights the following themes: Reasons why people are so thrilled about using AI Impulsivity to AI’s answers, causing task inaccuracy Moving forward with inevitable technologies in businesses Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, May 30, 2023
How to Be a Guest on More Podcasts
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you looking to get your name out there and show off your expertise to a targeted audience? Have you considered being a guest on other people's podcasts? It's a great way to reach a new audience and have a conversation with potential customers without coming across as too salesy. But the big question is, how do you actually get booked on someone else's show? In this episode, I'm switching things up a bit and sharing a clip from a coaching call I had with a client, Matt Fagioli. We talked all about podcast guest strategies, including the benefits of being a guest, how to approach hosts, and how to make your pitch stand out. Tune in and discover how you can leverage podcast guesting to make a lasting impact in your industry. Specifically, this episode highlights the following themes: Leveraging podcast appearances to grow your audience How to find podcasts that align with your expertise How to approach podcasts as a guest and host Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, May 16, 2023
How to Grow an Audience from Scratch
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you working hard to grow your online audience but not seeing the results you want yet? This episode will discuss the three most efficient approaches to developing an online audience from the ground up. It's guaranteed to rapidly enhance your following, even if you're starting from zero. But that's not all. We'll also explore why it's crucial to develop your unique perspective, blending together your expertise, passion, and values, and how to effectively communicate this to your audience. Remember, building an audience takes time and effort, but you can see significant results with the right approach. Start now, and you'll be on your way to building a strong and engaged audience in no time! Specifically, this episode highlights the following themes: Proven strategies to grow your online audience Finding your ideal customer avatar for effective marketing How content sets your business apart Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, May 02, 2023
Kwadwo Sampany-Kessie: Everything You Need to Know About Sales Funnels
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) A lot of people have heard of sales funnels, but may not really understand what they are or how they work. At its core, a sales funnel is simply a series of steps that a potential customer goes through before making a purchase. And when done right, a sales funnel can really streamline the entire process, making it more efficient and effective at generating sales. I am super excited to have my good friend Kwadwo Sampany-Kessie on the show to talk about everything you need to know about sales funnels. In this episode, Kwadwo and I dive into what a sales funnel is, how it works, and what kind of numbers you should look for to know it's working. We also talk about some common mistakes people make when setting up their sales funnels and what you can do to avoid them. So if you're ready to get the lowdown on sales funnels and learn how to generate more sales for your biz online, then don't miss this episode! Specifically, this episode highlights the following themes: Fine-tuning your ads for optimal performance How to connect your lead magnet to your ultimate solution Keeping your email list engaged with regular communication Links from this episode: Visit Kwadwo’s website: quayjo.com Know more about Kwadwo: https://www.linkedin.com/in/quayjo Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Tue, April 18, 2023
5 Killer Email Marketing Tips
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Want to know how to make your emails stand out in a crowded inbox and get your readers to take action? I've got some awesome email marketing tips that will help you increase your open rates, click-through rates and ultimately drive conversions! I’ll cover everything from creating attention-grabbing subject lines to effectively segmenting your email list. With these insights, you'll be able to craft email campaigns that truly resonate with your audience and keep them engaged with your brand. So, let's dive right in and discover the best ways to improve your email marketing results! Specifically, this episode highlights the following themes: 5 proven tactics for effective email marketing The importance of CRM in your email marketing strategy How to deliver relevant emails to the right audience Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, April 04, 2023
Mel Abraham: Sharing My Entrepreneurial Journey
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Recently, I had the pleasure of sharing my entrepreneurial journey and perspective on podcasting with my good friend Mel Abraham on his podcast, The Affluent Entrepreneur Show . Mel is an amazing entrepreneur, author, speaker, and mentor, and it was an honor to be a guest on his show. We got deep into how important it is to have strong values and integrity in business and how building real relationships with your audience can help you stand out from the competition. I also share my tips for starting your own podcast, including the importance of providing value, being authentic, and building connections with your listeners. If you're thinking about starting a podcast or looking for ways to grow your business through content marketing, definitely check out this episode! Specifically, this episode highlights the following themes: Podcasting vs Traditional media How to frame your podcast around your business Benefits of podcasting beyond making sales Links from this episode: Know more about Mel: melabraham.com Listen to Mel’s podcast: Affluent Entrepreneur Show Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, March 21, 2023
Good, Fast, Cheap... Pick One
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) How do you position yourself in the market? Do you want to be known for being cheap, fast, or good? It's not an easy choice to make, but it's one that can have a big impact on how your business is perceived in the market. To help us understand this concept, we'll be taking a look at three different businesses with different offerings and see how they fit into the good, fast, cheap framework. We'll be exploring how each business positions itself in the market and how they leverage its unique strengths to stand out from the competition. So take some time to reflect on your business and consider how you can apply these insights to improve your marketing and drive growth. Specifically, this episode highlights the following themes: How to communicate your positioning to your customers Strategies for positioning your business as the industry leader Ways businesses can set themselves apart from the competition Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, March 07, 2023
Paul Baron: Timeless Principles for Building a Healthy Business in Today's Economy
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Building a healthy, sustainable business in today's economy requires more than just following the latest hype. It requires a deep understanding of timeless principles that have worked for successful businesses for decades. That's why in this episode of the Honest Marketing Podcast, we're diving into those principles with serial entrepreneur and CEO of The Wall Printer , Paul Baron. With decades of experience in diverse business sectors, Paul is a treasure trove of insights on timeless principles that can help you create a thriving business. From using social media to acquire clients to building a successful team, calculating customer lifetime value, and identifying a profitable niche, we cover a wide range of topics in this conversation. Regardless of the type of business you run, you're sure to walk away with practical, actionable advice that can help you grow your business in a sustainable, ethical way. Specifically, this episode highlights the following themes: Difference between a good product and a good price point Strategies for finding the best person for the job Identifying the problem you're solving for your customers Link from this episode: Know more about The Wall Printer: thewallprinter.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, February 21, 2023
Should Your Business Be on TikTok?
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand? I'll take you through a six-question evaluation process to help you determine if TikTok is a viable platform for your business. From understanding your target market to evaluating the resources available, we'll cover all the key factors to consider when making your decision. So, whether you're on the fence about TikTok or ready to take the plunge, this episode is a must-listen. Specifically, this episode highlights the following themes: The importance of understanding your audience's needs The 6 questions to ask yourself before jumping on the TikTok bandwagon Other platforms that could be better for your business Recommended episode: The First Piece of Content EVERY Business Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, February 07, 2023
Rob Kosberg: Why Every Founder Needs a Best Selling Book
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is your chance to learn the secrets of writing a bestseller and how to use it as a powerful tool for building your brand. Rob Kosberg, the founder of Best Seller Publishing , joins us for an engaging discussion to share his expertise on creating a book that will captivate your target audience and reach new heights of success. From the key elements of a successful book to the best ways to promote it, we’ll get into all the details you need to know. Rob Kosberg is a Wall Street Journal and USA Today Best Selling author, founder of Best Seller Publishing, and has been featured on ABC, NBC, CBS, FOX, and hundreds of other publications, podcasts, and media. Overall, this episode promises to be a valuable resource for any founder or business leader considering writing a best-selling book to grow their business and impact the world with their message. Specifically, this episode highlights the following themes: Top tips and best practices for writing a book How business leaders can benefit from writing books How Best Seller Publishing helps entrepreneurs write, publish, and market books to grow their businesses Links from this episode: Start writing your book today with Best Seller Publishing: bestsellerpublishing.org Get your own copy of Rob's book: Publish. Promote. Profit. Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, January 24, 2023
ChatGPT and the Future of AI in Marketing
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) The world of marketing is changing at an incredible pace, with new technologies emerging all the time. And ChatGPT is one of the most exciting and promising technologies of all. But with all its potential, is it really the best option for your business? Is human-centered marketing still relevant in a world where AI is taking over? And what are its implications for the future of marketing? We'll explore these questions and get a better understanding of the limitations and possibilities that AI offers. So get ready to dive into the world of ChatGPT, and find out if it's really worth the hype! Specifically, this episode highlights the following themes: What is ChatGPT, and how it works The potential and limitations of ChatGPT Will ChatGPT replace human work? Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, January 10, 2023
Krystal Proffitt: Crush Your Content Marketing in 2023
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is the year you crush your content marketing game! With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights. This episode of Honest Marketing features a conversation with Krystal Proffitt, a content marketing expert specializing in helping entrepreneurs start, launch, and market their content. We'll explore how you can make 2023 your best year yet when it comes to content marketing and how you can tailor your expertise to create content that's more effective and impactful to your audience. If you're looking to grow your business through content marketing—or just want some well-rounded advice from a pro—this episode is for you! Specifically, this episode highlights the following themes: The importance of connecting with your audience How to jump-start your content marketing strategy How to repurpose content for maximum exposure Links from this episode: Know more about Krystal: krystalproffitt.com Recommended podcast: Online Marketing Made Easy with Amy Porterfield Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, January 03, 2023
3 Keys to a Recession-Proof Marketing Strategy
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's a fresh new year, and we're ready to start strong! We're heading into a new year with new challenges and opportunities. Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it difficult to stay focused on the future, but the best leaders know how to seize the moment and keep their organizations moving forward. And this episode is all about how to do just that! We're taking a look at three strategies that you can do to recession-proof your business. You don't have to sit back and watch as your competitors grow while you stagnate. In fact, with the right strategies in place, you'll be able to gain market share even during these challenging times. So, get ready to learn how you turn today’s challenges into tomorrow's opportunities. Specifically, this episode highlights the following themes: How to make your business irreplaceable How to Identify business opportunities Easy ways to reduce your churn rate Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 27, 2022
How Small Should Your Business Be in 2023?
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) As technology and globalization have advanced, so have our expectations for what a company should look like. If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful resource. I've put together important factors to consider when considering your company's growth trajectory. These factors help us find the balance between making sure your business is sturdy enough for whatever happens next and staying small enough so that you can keep up with everything your business requires. So whether you're just starting out or thinking about expanding your business, tune in to learn how to set the right expectations for your company and its growth. Specifically, this episode highlights the following themes: How to build a healthy business How to set quarterly and annual revenue targets as a business Recommended books that can help you set goals and grow your business Recommended books: Company of One by Paul Jarvis The Infinite Game by Simon Sinek Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 20, 2022
All I Want for Christmas - Marketing Edition
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) The holidays are a great time for reflection and planning, so we're taking this opportunity to share some thoughts on making your business even better in 2023! There are many different paths to success for businesses, but we’ve highlighted the five things every company should consider when trying to improve its own approach. From product value and leveraging your team to branding and engaging your audience, these are surefire ways to make your business dreams a reality. So listen and get ready for a new year of growth! Specifically, this episode highlights the following themes: Five things every business should want for Christmas How to get team members more engaged Strategic marketing tips to help you reach your goals in 2023 Recommended episodes How Small Should Your Business Be in 2023? The First Piece of Content EVERY Business Needs Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 13, 2022
Ruthie Gray: Using Instagram to Grow Your Business
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Instagram has become a major player in the social media landscape. It's easy to see why: Instagram has billion monthly active users; it's easy to use and share; it's visual and fun. But how can you best use Instagram for your business? Check out this episode with Ruthie Gray, an Instagram expert, for a full breakdown of all the ways Instagram can be an asset for your business. She has some of the best tips for growing your page—from creating truly engaging content to building a solid community around your brand. Ruthie teaches Christian writers, speakers, and entrepreneurs online marketing strategies. Ruthie is also the host of Authentic Online Marketing Podcast . If you want a deeper dive into Instagram and how to use it most effectively for your business, you're going to want to listen in! Specifically, this episode highlights the following themes: The types of content that work on Instagram Proven ways to get your business noticed on Instagram Instagram courses to generate more engagement Links from this episode: Know more about Ruthie: Ruthie Gray Enroll in a free mini course: Reels Personality Mini Course Sign up for Instagram courses: Authentic Instgram Courses Subscribe to Ruthie’s podcast: Authentic Online Marketing Podcast Join Instagram workshops: Stories to Market Workshop Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, December 06, 2022
How to Sell the Way People Want to Buy
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's time to stop selling the way you've always sold. In today's world, people want relationships, not transactions. They want to know that they can trust what you say and that you have their best interests in mind. In this episode, I'm going to share my takeaways from the book How to Sell the Way People Want to Buy by Ron Willingham . It's a great read for sales professionals who want to develop their skills and create more trust-based relationships with their clients. Sales is a game of trust. If you want to be successful, you need to know how the game works and what it takes to win. So tune in to hear all the details, and get ready to make some important changes in your sales approach! Specifically, this episode highlights the following themes: Travis's top three takeaways from the book, How to Sell the Way People Want to Buy Ron Willingham How to go beyond just selling with your clients How to identify the client's needs and offer solutions to those problems Links from this episode: Check out the book: How to Sell the Way People Want to Buy by Ron Willingham Listen to this episode: Brittany McBean: How to Write Persuasive Sales Copy Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 29, 2022
Leo Ebbert: How to Create a Profitable Ads Campaign
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) When it comes to running an ad campaign, there are two things you need: a good idea and a great execution. But how do you make sure that your ads are profitable? We get some insights from Leo Ebbert, founder of Exact Click Digital , on creating highly effective ads. We discuss some of the best strategies for running your next ad campaign, what you need to consider when targeting your audience and how to measure success. Leo Ebbert is the founder of Exact Click Digital, a company that runs paid ads for e-commerce brands on Google, Facebook, Bing, and Amazon. If you haven't yet dipped your toe into the world of ads, this episode is a great place to start. Let’s get some advice from an expert and make sure that your ad campaigns are effective and profitable! Specifically, this episode highlights the following themes: The value of creative testing in business How to track attribution & know which ads bring in converts The best metrics to help you determine ads campaign success Links from this episode: Get eComm stores guides and more: exactclickdigital.com Book a free Google or Facebook ads audit: exactclickdigital.com/freeaudit Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 22, 2022
Top 10 Marketing Podcasts to Listen to
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Ready to learn more about marketing? Then get the latest trends and insights with these top ten marketing podcasts. We've done the hard work and put together this list of the best podcasts on marketing that you can't afford to miss. These podcasts cover a range of topics from marketing strategies to business growth and everything in between. They're all well-produced and packed with great information that's worth your time. We hope you find these marketing podcasts as useful as we do! Specifically, this episode highlights the following themes: The top 10 must-listen marketing podcasts What makes a good marketing podcast Marketing tips that will get you ahead Top 10 Marketing Podcasts Honest Marketing The Art of Online Business Marketing Made Simple Smart Passive Income The Marketing Millennials Social Media Marketing The Game w/ Alex Hormozi B2B Growth Akimbo by Seth Godin The Think Media Podcast Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 15, 2022
Christian Ray Flores: Why Better Branding Leads to More Sales
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's a simple equation: better branding leads to more sales. The truth is, you can have the best product in the world and great service, but if your company doesn't stand out in the crowd, it won't matter. Your business has to have a reputation that people will remember and associate with you. That's where branding comes in. Join us for this episode as we sit down with Christian Ray Flores, a marketing expert who helps businesses and startups create a brand that brings them success. He also talks about the power of storytelling in building your business which is a must-know for any brand. Christian Ray Flores is an evangelist, entrepreneur, philanthropist, investor, speaker, and co-founder of Third Drive , a venture development company that focuses on raising capital for startups and creating award-winning digital media storytelling for businesses and non-profits. If you are looking to build a brand that sets you apart from the rest, this is an episode you don't want to miss! Specifically, this episode highlights the following themes: What good storytelling can do for your brand How to build a premium brand that people can't resist Tips and practices to increase your branding success Links from this episode: Subscribe to Christian’s podcast: Headspace Learn more about Third Drive: thirddrive.co Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 08, 2022
The First Piece of Content EVERY Business Needs
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Every marketing strategy needs good content. But if you don't have a deep understanding of who your audiences are and what they want, you could end up spending time and money making content that nobody reads. This episode is all about finding your audience's pain points and how to use that information to develop content that actually solves their problems. We also talk about the stages of awareness that will help you create a strong foundation for all your future content initiatives. This is a must-listen for anyone who wants to craft content that is effective, relevant, and valuable. Specifically, this episode highlights the following themes: The 5 Stages of Awareness in Marketing The foundation of a solid content marketing strategy Ways businesses can connect with targeted audiences Link from this episode: Download this guide for free: How to Start a Branded Podcast for Your Business Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, November 01, 2022
Brittany McBean: How to Write Persuasive Sales Copy
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Struggling to write sales copy that sells? You're not alone. It's a challenge for even the most seasoned marketers, and it's one of the biggest roadblocks to getting more leads, sales, and revenue. But we've got some proven strategies to help you get on track! In this episode, our guest, Brittany McBean, a conversion copywriter, breaks down exactly what makes a sales page good or bad and what you can do to ensure your next landing page converts like a boss! Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. This episode is full of insights and actionable tips to help you create better sales pages, increase conversion rates, and grow your business. So strap in because we're about to drop some serious copywriting knowledge! Specifically, this episode highlights the following themes: The surefire ways to improve your messaging How market research can help you write copy What makes a good sales page Links from this episode: Visit Brittany’s website: Brittany McBean Subscribe to Brittany’s YouTube Channel: Brittany McBean Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, October 25, 2022
How to Start a Branded Podcast in 2023
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you ready to take your brand to the next level? If so, you need to start a podcast. You don't have to be an expert to make a podcast that people want to listen to. You just need a few pointers, some inspiration, and the right tools. This episode is everything you could possibly want to know about podcasting. We break down all the steps you need to make a podcast, from concept to launch. So if you’re looking for tools and valuable advice, then this is it! As a bonus, we’ve also created a checklist with everything you need to get started. Click here to download. If you’re ready to start a podcast, or take your existing one to the next level, email me at travis@christcentered.marketing. We specialize in creating quality, engaging podcasts that help you grow your brand and meet your marketing and sales goals. Specifically, this episode highlights the following themes: How podcasting works and the tools needed to get started How to grow your podcast audience The best practices for successful podcasting Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com . Recommended gear: Samson Q2U Audient EVO 8 Rode PSA1 Recommended software Garageband Audacity Riverside.fm Soundstripe Epidemic Sound Recommended podcast host: Buzzsprout Other links: 99designs (podcast artwork) Disclaimer: This episode description contains affiliate links, which means that if you click on one of the product links and make a purchase, a portion of that sale will go directly to supporting this podcast. Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in min
Tue, October 18, 2022
Frank Barry: The Ethics of Selling to Churches
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) As a marketer, you probably already know that it's important to do business ethically. But if you're selling to churches or other organizations that have a strong ethical standard, you may feel like you're walking a tightrope. Finding the right balance between ethical and effective marketing can be a challenge. So what marketing strategies can you use to build trust and create a positive relationship with your customers? How can you make sure that your marketing efforts don't come across as shady or spammy? There's no other person better qualified to answer these questions than our guest Frank Barry, COO of Tithe.ly . Join Travis as he sits down with Frank to discuss the marketing strategies that can help you grow your business while staying true to your values! Frank Barry is the COO of Tithe.ly, a church-giving platform that helps congregations raise money through software. Frank is also a marketing and technology professional with 10 years of experience in the software industry. If you want to grow your business in creative ways that make customers happy—and do it without selling out or compromising your values—you've got to listen to this one. Specifically, this episode highlights the following themes: Effective marketing strategies for startups How to identify, improve and optimize customer experience Why being ethical is crucial to business success Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, October 11, 2022
Rick Mulready: Selling with Facebook Ads (post iOS adpocalypse)
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Facebook Ads are a great way to sell your products and services, but they can be tricky to get right. With all the changes in Facebook’s algorithm and all these iOS updates that can affect your ad performance, it’s easy to feel like you’re on a constant learning curve. So how do you keep up with all these and still get results? We've got the right person to answer this question— Rick Mulready , one of the top ad gurus in the industry. Rick has helped dozens of businesses grow sales with effective and targeted ads. Join Travis and Rick for a conversation about how to get the most out of your ads, whether you’re new or experienced with this platform. Rick Mulready is a business coach, online ads expert, & host of The Art of Online Business Podcast. This is your chance to learn the tricks and best practices to help you create killer Facebook Ads and other online marketing strategies to grow your business. Specifically, this episode highlights the following themes: How to generate more leads with Facebook Ads How to use scarcity, urgency, and integrity to increase sales What your business values say about your brand Links from this episode Learn more about Rick's Accelerator coaching program Listen to Rick's podcast, The Art of Online Business Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, October 04, 2022
How Buzzsprout Became a Category King
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) There are plenty of podcast hosting companies out there, but Buzzsprout has become a dominant player in the industry. They have become the go-to service for podcasters of all types, which is a testament to their service and brand. What are the things they've done to stand out? Can you use them as an inspiration for your own business? In this episode of Honest Marketing, we're going to take a look at what makes Buzzsprout a category king and what you can learn from their success. Travis will detail what he believes are the three key elements that have led Buzzsprout to grow into one of the biggest names in the podcasting space. As someone who had been a head of content for this company, Travis knows firsthand what it takes to succeed in this industry. So if you're looking for inspiration on how to stand out from the competition in your niche—or even just for some tips on how to improve your existing business—you can learn a lot from this episode! Specifically, this episode highlights the following themes: The key elements behind Buzzsprout's growth How to optimize your podcast content Tips for successful product innovation Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com . Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 27, 2022
Kelly Rice: The Evolution of SEO (and what's working right now)
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO. But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality of the content. We've got two marketing experts on deck to talk about this subject: Travis and our guest Kelly Rice, founder of Treefrog Marketing . They tackle how SEO works in today's digital landscape and what makes a good SEO strategy. Kelly also shares how Treefrog creates effective systems that help businesses succeed. Kelly is the founder and creative director for Treefrog Marketing, a Christian-based marketing agency that helps small businesses grow by providing them with proven marketing strategies. Since 2000, they've partnered with and trained small businesses to build effective marketing systems that save time, are easy to manage and duplicate, and generate better leads. Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point! Specifically, this episode highlights the following themes: How to integrate SEO into an overall marketing strategy The best ways to optimize your website for search engines How to balance empathy & authority in customer service Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 20, 2022
Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate! To discover more about this, our guest Alex Sanfilippo, owner of PodMatch , will share his experience on how he grew his business by incentivizing his clients with special offers. This may seem counterintuitive at first glance, but this strategy has helped him scale his business and set himself apart from the competition. If you're interested in learning more about this strategy, then make sure to check out this week's episode! Specifically, this episode highlights the following themes: How to motivate customers with incentive marketing Powerful marketing levers you need to grow your business PR tips to market your podcast Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Tue, September 20, 2022
The Three Laws of Honest Marketing
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) When was the last time you were absolutely honest about your product or service without worrying about what your customers might think? It's a hard question to answer. Of course, most of us have been there: trying to decide which angle to take with our messaging when we're trying to sell something. It's a tough line to walk—and sometimes it feels like honesty is out of reach. But if you want to build trust with your customers and a better brand reputation, then honesty is essential. In this first episode, we want you to join us in exploring the three laws of honest marketing and how they can help you build a better brand and business. Travis breaks down each law with examples from his own experience as a marketing expert and business owner while also offering up tips on how you can make these laws work for you too. So sit back and get ready for an eye-opening explanation of what the honesty factor means to your brand! Specifically, this episode highlights the following themes: Three laws/principles of marketing and how to apply them How to integrate honest branding into your marketing How honesty builds trust and good reputation Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
Trailer · Tue, September 06, 2022
Marketing with a Conscience
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) We'll just go ahead and say it: Honesty is the best policy in marketing. Sure, there are plenty of ways to be dishonest in advertising and marketing—and sometimes those methods are necessary for companies who need to make a quick buck and don't care about the consequences. But in general, being honest with your customers is the best way to build trust, which equals loyalty. And loyalty means repeat business! Welcome to the Honest Marketing Podcast, where you’ll learn proven strategies to grow your business without selling your soul. We're not here to just tell you what to do. We're here to teach you how it works so that your brand can thrive without having to resort to shady tactics. So if you're ready for some honest marketing advice, tune in every Tuesday. Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com .
loading...