Bring Your Product Idea to Life on Steno.fm

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from pro...

Fri, April 18, 2025
How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie
This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie —a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards. Her story is full of insight, heart, and practical advice—whether you’re just getting started or looking to take your product business to the next level. We discuss: How Lucy started her business with just £850 (and a creative way of earning it!) Tips for getting stocked in shops —including the power of in-person visits and building relationships with local retailers Why trade shows are valuable (even if you’re not exhibiting) The benefits of joining The Giftware Association —a hidden gem for product-based businesses Lucy’s refreshingly honest take on growing slowly and letting data guide your product development How being young (or just new!) can actually be an advantage in business Whether you’re navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy’s story is a real treat. Useful Resources: Share A Little Frankie Website Share A Little Frankie Instagram Share A Little Frankie Facebook Lucy Kendall LinkedIn Giftware Association LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Produ
Bonus · Tue, April 15, 2025
5 common questions about selling on Amazon
Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer: How much it costs to start selling on Amazon How long it typically takes to get up and running How to choose the right keywords for your listing How to get those important first sales Whether you need to use Fulfilment by Amazon (FBA) Bonus: How Amazon ads work - and whether you really need them If you’ve been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence. MENTIONED IN THIS EPISODE How much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA How to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfo How to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbs My FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist JungleScout: https://get.junglescout.com/qmzowcok8yj3 Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a
Fri, April 11, 2025
The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak
Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever. I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won’t forget—and will want to share. Dane shares: Why packaging is way more than protection—it's a chance to build your brand How to create a memorable unboxing moment that gives your customer a dopamine hit Real examples of clever, creative packaging (and how they work on a practical level) How to balance cost and creativity, even if you’re working with tight margins Simple sustainability tips that make a big difference Why packaging design could be your best friend when it comes to shareable social content Dane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line. By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action. USEFUL RESOURCES: Burgopak Website Burgopak Instagram Burgopak YouTube Burgopak LinkedIn Dane Whitehurst LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr
Bonus · Tue, April 08, 2025
3 things you MUST do before you publish your first Amazon listing
Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, April 04, 2025
Etsy Uncovered: Tips and Tricks for New Sellers with Dylan Jahraus
My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including: Why Etsy might be the perfect home for your products—even if you thought it was only for crafters. How to set up your Etsy shop for success The main mistake most new Etsy sellers make—and what to do instead. How to test and position one product in multiple ways to reach different customers Tips on scaling smartly, outsourcing, and avoiding burnout as your shop grows. Why great photos and customer-led thinking matter more than ever. Helpful advice on pricing, trends, and how starting with lower prices can build early traction and reviews Whether you’re already on Etsy or just starting to explore it, this episode offers plenty of ideas and insights to help you see what’s possible. USEFUL RESOURCES Dylan Jahraus Website LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membershi
Bonus · Tue, April 01, 2025
Why You Shouldn’t Sell on Amazon
I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full understanding of what's involved. USEFUL LINKS Amazon Launch package: https://vickiweinberg.com/amazon-launch-package/ What does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
Fri, March 28, 2025
From Idea to Launch: How to Use Market Research Effectively - with Flora Leung
This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing. Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism. Listen in to discover: Why market research isn’t scary – and how it can actually spark new ideas Simple, affordable ways to gather data that actually helps How to use customer reviews (especially the bad ones!) to improve your product Where to spot the “hidden gaps” in the market you can fill How to avoid going head-to-head with big players and find your own space to shine Tips for doing research at every stage – from vague idea to finished product If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you. USEFUL RESOURCES Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate. Website AMS Competitive Analysis Template - FREE DOWNLOAD LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Bonus · Tue, March 25, 2025
Introduction to Amazon Ads: Tips and Tricks for Success
Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them. This is a great introduction to advertising on Amazon. Takeaways: It's essential to have well-optimized product listings to maximize the effectiveness of your ads. There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display. Using negative keywords can help you save money and improve the performance of your campaigns. Regularly monitoring and optimising your ad campaigns is crucial for long-term success. Setting a realistic budget for your advertising is key. MENTIONED IN THIS EPISODE Amazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringi
Fri, March 21, 2025
One Year On - A catch up with Melissa McCall, Moving Little Minds
It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago. Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed methods in fun and engaging ways. Melissa originally launched her business selling early literacy products to parents, but in the past year, she’s made a big pivot—now focusing on preschool directors and teachers instead. She shares the lessons she’s learned, from launching on Amazon and stocking boutiques to realizing who her real customers are. If you're a product-based business owner, you’ll love this honest, behind-the-scenes look at the ups and downs of finding your niche, refining your products, and learning what it really takes to grow a business. USEFUL RESOURCES Moving Little Minds Website Melissa's First Podcast Appearance: Episode 205 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head t
Bonus · Tue, March 18, 2025
My own experience selling on Amazon - and what I learnt
Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory management. Stick around, because we’ll also cover some mistakes I made and what you can learn from them. LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, March 14, 2025
Transform Your Business: Sam Chapman's Blueprint for Product Success
Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and now he shares his knowledge to help others create a thriving business. If you’ve ever wondered how to differentiate your products, increase customer trust, and boost sales while maintaining your profit margins, this episode is packed with valuable insights just for you! We cover: Sam’s journey from struggling business owner to thriving entrepreneur The importance of having a strong why behind your business Common mistakes product business owners make—and how to avoid them The three essential types of products every business should have in their range How to create irresistible offers that attract customers and boost sales The power of mindset in business success With Sam’s expert insights, you’ll learn how to position your products, connect with your ideal customers, and build a profitable, sustainable business. USEFUL RESOURCES: Sam Chapman Website Sam Chapman Instagram Sam Chapman YouTube LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this e
Bonus · Tue, March 11, 2025
5 Common Amazon Selling Issues and How to Fix Them
Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tricky waters. Stick around for straightforward solutions that could save you a lot of hassle! LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, March 07, 2025
Unlocking the Secrets of Retail Merchandising - with Sarah Johnson, Flourish Retail
If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah Johnson saw a gap to bring big-business merchandising to smaller retailers, in a flexible, affordable way. Flourish Retail was the result, an award-winning consultancy which helps brands harness their product data to scale sustainably, boost sales, cut costs, and drive profitability. Struggling with pricing, stock management, or keeping up with retail trends? Sarah Johnson is here to help! In this episode, she reveals insider merchandising strategies that big brands use—so you can boost sales, cut costs, and grow your business with confidence. We cover: Retail Merchandising Demystified: What it really means, how it goes beyond visual merchandising, and why it's the key to business growth The Smart Way to Manage Inventory: How to buy the right amount of stock at the right time—so you don’t tie up cash or end up with unsold products How to Price Your Products for Profit: The biggest pricing mistakes small businesses make and how to avoid them Retail Trends for 2025: What’s changing in the industry and how you can stay ahead, including the impact of pricing shifts, sustainability trends, and customer buying behaviour Why Data is Your Best Friend: Sarah’s #1 tip for small businesses—how to use your sales data to make better decisions, avoid common pitfalls, and increase profitability Plus: Sarah shares one powerful action you can take today that will make an immediate impact on your business—so don’t miss the end of the episode! USEFUL RESOURCES Flourish Retail Website Flourish Retail Facebook Flourish Retail Instagram Sarah Johnson LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram <a href="h
Bonus · Tue, March 04, 2025
Amazon Made Easy: 3 Quick Ways to Optimise Your Amazon Product Listings
Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bullet points - to not just describe but also sell your product. Finally, we’ll cover refreshing your images to showcase your product better . So, let’s roll up our sleeves and get to improving those listings! LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, February 28, 2025
How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly
This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey from experimenting with formulas in her kitchen to collaborating with a freelance chemist and manufacturer to bring her products to market. She discusses the challenges of product development, compliance, and marketing while balancing a busy home life with five kids. We talk about how to make your product stand out, why it’s so important to understand your customers and build your brand around what they really need, and how sustainability and convenience are shaping the way people shop. Whether you're just starting out or looking for ways to grow, Lauren’s journey is packed with inspiration and practical tips to help you along the way. Natrie Website Natrie Facebook Natrie Instagram Lauren Daly LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been
Bonus · Tue, February 25, 2025
Amazon Made Easy: How to Improve Amazon Listing Visibility
Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we’ll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential. Stick around for some straightforward tips that can make a real difference for your Amazon journey! Links referenced in this episode: amazonmadeeasy.co.uk Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, February 21, 2025
From Hobby to Business: Hannah Weston's Jewellery Journey
Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewellery workshops. Hannah shares her journey from making jewellery as a child (with a little encouragement from her mum) to selling at craft fairs and eventually leaving her teaching career to run Hannah Weston Jewellery full-time. We get into: How Hannah turned a side hobby into a business (without even realising it at first!) The moment she sold her first piece to a stranger—and how that changed everything The transition from working a day job to running a business full-time (spoiler: there's never a "perfect" time!) The ups and downs of selling on Etsy vs. running your own website The importance of believing in yourself and just going for it Hannah’s story is so relatable for anyone who’s juggling a creative business alongside work or family life. If you’re dreaming of making your business your full-time thing, you’ll love this chat—it’s full of inspiration, honesty, and practical takeaways. USEFUL RESOURCES Hannah Weston Jewellery Website Hannah Weston Facebook Hannah Weston Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy
Bonus · Tue, February 18, 2025
Why You Need Amazon Made Easy – Your Membership for Amazon Success
Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy , my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover: Who the membership is for and how it can help you What’s included – from live Q&A calls to exclusive training and community support Why now is the best time to join and take your Amazon business to the next level If you’re feeling stuck, unsure what to do next, or simply want a clear path to Amazon success , this episode is for you! Join Amazon Made Easy today: www.amazonmadeeasy.co.uk Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, February 14, 2025
From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill
Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners. Claire Hill helps people create and sell their own physical products. Claire is a self-belief and business coach and helps online business owners, with a warrior spirit to make their business dreams happen by teaching business and productivity tools, with mindset shifts. Claire is the founder of The Vivid Business Club and host of No Rest For The Vivid Podcast. Claire shares her insights on why we feel like imposters, how self-doubt creeps in, and why comparison can be so damaging to your progress. More importantly, she gives practical advice on how to break free from these mindset traps so you can confidently grow your business. Whether you're just starting out or already selling, this conversation will give you the boost you need to believe in yourself and your products. USEFUL RESOURCES: Claire Hill Website Claire Hill Instagram Claire's Previous Podcast Appearance: Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not su
Bonus · Tue, February 11, 2025
Don’t Give Up! How to Tackle Amazon Selling Issues Like a Pro
Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots and clear descriptions to communicate effectively with Amazon about your problems. Be patient and persistent when dealing with Amazon, as responses can take time and may require follow-up. Consider joining a supportive community or membership for additional guidance and assistance when selling on Amazon. Mentioned in this episode: Download my free checklist: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiwe
Fri, February 07, 2025
Meet the Only Maker of Woollen Coffins - with Eleanor Hunt, The Woollen Cwtch Company
Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource farmers were struggling to profit from—into something totally unique: beautiful, biodegradable woolen coffins. She shares how she turned a simple idea into a growing business, completely rethinking an industry steeped in tradition. This episode is packed with insights for anyone creating a product from scratch, especially if you’re figuring things out as you go. Eleanor’s journey shows the power of persistence, how she navigated product development (including some serious trial and error), and why she’s so passionate about making a positive impact—both for the planet and the farming community. If you’ve ever had a business idea and thought, Where do I even start? , this episode is for you. Eleanor’s advice? Just start. You’ll figure it out along the way! USEFUL RESOURCES The Woollen Cwtch Company The Farmers Wool Fund Eleanor Hunt LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Struggling to stand out on Amazon? Join my live masterclass, 5 Ways to Be More Visible on Amazon – Without the Overwhelm, happening at 12pm on Tuesday 18th February. I’ll share five actionable strategies to boost your visibility, attract more customers, and gr
Bonus · Tue, February 04, 2025
Amazon Made Easy: Using your reviews to improve your sales
Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales. Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance. Addressing common concerns found in negative reviews can reduce customer returns. LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, January 31, 2025
Insights from a former retail buyer - with Sara Albright - Retail 100 Consulting
How do you get your product stocked in high street stores? Is that the right decision for you? Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience. With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses by sharing her expertise in home and giftware categories, focusing on consumer engagement and strategic growth. Sara shares a huge amount of really useful information, including the right way to use pop up shops, what the big retailers will be looking for, how these partnerships work, understanding margin and the importance of nurturing relationships with buyers. USEFUL RESOURCES Retail 100 Consulting Website Sara Allbright LinkedIn Brands Mentioned: Aery Living Scandinavisk Neom LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.m
Bonus · Tue, January 28, 2025
Amazon Made Easy: Ask Me Anything: Your Amazon Questions Answered!
This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers! JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, January 24, 2025
From FMCG to Small Business: Nadine Maggi's Journey with Sweet Freedom
This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets. If you're working on your own product, this episode is packed with practical advice. Nadine breaks down the long but rewarding journey of getting products into stores, how to highlight what makes your product stand out, and why accelerator programs can be game-changers. She also dives into how to connect with consumers by telling a compelling story and showcasing health benefits in ways that resonate with today’s shoppers. There are also some great tips on building resilience, creating a strong team culture, and spotting trends to design products that meet real needs. USEFUL RESOURCES Sweet Freedom Website Sweet Freedom Instagram Sweet Freedom Facebook Nadine Maggi Linked in LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally fr
Bonus · Tue, January 21, 2025
Amazon Made Easy: What Every Amazon Seller Wishes They Knew Before Starting
Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to. I also give practical advice on the things you can do to overcome some of the challenges you're likely to face. Whether you’re about to launch or are feeling stuck, this episode is packed with insights to help you move forward with confidence. 🎧 Listen now and save yourself from making these common mistakes! Mentioned in this episode: The costs of selling on Amazon: https://youtu.be/KabTbQrvtjA Watch my explainer of the FBA fees calculator: https://youtu.be/Mso8UMYNCfo Book a call with me: https://calendly.com/vickiweinberg/powerhour How to deal with Amazon Seller Support: https://player.captivate.fm/episode/a3805fa1-9a5b-4e43-a058-0b580f7f3a8b/ Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, January 17, 2025
Unlocking the Secrets of Niche Perfumes: A Conversation with Huib Maat
Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London. Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has discovered a demand for niche perfumes, catering to more adventurous and unconventional scents that may not appeal to the mass market. We also discuss the challenges of marketing scented products online and the creative strategies he has developed to promote his brand. From learning more about the process of making perfumes, to inspiring marketing ideas to try yourself, there is lots to take away here. USEFUL RESOURCES Pairfum Website Pairfum Instagram Pairfum Facebook Pairfum LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey wit
Bonus · Tue, January 14, 2025
Amazon Made Easy: Ready to Sell on Amazon? Start Here!
Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways: Before selling on Amazon, check it's the right marketplace for your product. Understanding Amazon's policies is critical to ensure you meet all listing requirements. Creating optimised product listings is essential for visibility Driving traffic to your Amazon listings through advertising and promotions is crucial for success. Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, January 10, 2025
Celebrating 250 Episodes: Top Tips for Product Businesses
Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible. To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into creating and selling products, and this episode is packed with valuable tips that can inspire and guide you in your own business journey. We cover everything from mindset to marketing, deep dives into tech tools such as Many Chat and Klaviyo, using wholesale platforms, and fundamentals such as how to keep your customers coming back for more. USEFUL RESOURCES Full Podcast Episodes How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confidence 197 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch 202 How to (confidently) get visible online - with Helen Williams 203 How to keep your customers coming back - with Rebecca Hilliard 210 Marketing with Personality - with Maddy Shine 216 How to sell more products - with Mark Endacott 218 Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics 222 Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination 228 Mastering Google Shopping Ads: Tips from Expert Sara Jones 232 <a href="https://player.captivate.fm/episode/547b4bd9-079
Fri, January 03, 2025
Innovative Gifting: How addSQUIRREL Combines Technology with Traditional Cards - with Jen King
Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards? What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers. That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience. Jen shares her journey in the greetings card industry, discussing the challenges of launching a new product and the importance of understanding consumer behavior. We also cover: Strategies Jen uses to market addSquirrel, including gifting samples to encourage trial and adoption. Insights on managing stock effectively. Tips on diversifying income streams for product creators USEFUL RESOURCES addSQUIRREL Website addSQUIRREL Instagram addSQUIRREL Facebook addSQUIRREL TikTok addSQUIRREL YouTube Jen Winnett Art Website LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a comple
Fri, December 27, 2024
How to create a sales plan for 2025 - with Catherine Erdly
What Does a Sales Plan Look Like for a Small Business? You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets? These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club . Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow. In this episode, we discuss: Why a sales plan is essential for every business, no matter its size or stage. How to set realistic sales targets. The importance of avoiding perfectionism—making educated guesses and refining them over time. How to use your sales plan to track performance and adapt your business strategy. If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it. USEFUL RESOURCES: The Resilient Retail Club Website Catherine Erdly Facebook Catherine Erdly Instagram Catherine Erdly LinkedIn Catherine Erdly TikTok Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.youtube.com/@
Bonus · Tue, December 24, 2024
Amazon Made Easy: Everything You Need to Know About Amazon Vine for Sellers
This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return. Key takeaways: Amazon Vine is a program that helps sellers gain reviews. Participating in Vine can boost product awareness and help drive sales through reviews. Receiving reviews through Amazon Vine is not guaranteed to be positive, but it can be beneficial. Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’v
Fri, December 20, 2024
Re-release: How product businesses can use AI to save time - with Jennifer Cooper
Are you ready to discover how AI can help your small business save time and work smarter? I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to tap into the potential of AI, sharing fresh ideas and opportunities to boost your business in ways you might not have imagined Jenny shares her expertise on leveraging AI tools to streamline tasks and overcome common productivity hurdles. From generating creative content ideas to automating repetitive tasks, Jenny emphasises that AI is not here to replace jobs but to enhance them. She provides practical examples of how entrepreneurs you can use AI for marketing, email writing, and even generating frequently asked questions for their websites. By tapping into these resources, business owners can free up time to focus on what truly matters—growing their business and connecting with customers. USEFUL RESOURCES: Jennifer Cooper Timesaver Website Jennifer Cooper Timesaver Instagram Jennifer Cooper Linked In FREE DOWNLOAD: Timesaving Guide To AI Tools AI TOOLS MENTIONED: Chat GPT Claude Google Gemini Goblin Tools Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.youtube.com/@VickiWeinberg" rel="noopene
Bonus · Tue, December 17, 2024
Amazon Made Easy: Kickstart Your Amazon Journey: Proven Tips for First-Time Sellers
Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience. Key takeaways: Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales. Using promotions, deals, and discounts can significantly increase visibility and attract customers. Engaging with your existing customers can help in obtaining reviews and driving sales. Consider leveraging social media and email marketing to inform potential customers about your products. Participating in Amazon Vine can provide a legitimate way to gain product reviews. Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiwe
Fri, December 13, 2024
How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You
How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025 . To build a loyal community of fans, Selina leveraged a variety of strategies. She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon. In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe. USEFUL RESOURCES: Selina Barker Website Selina Barker Shop Selina Barker Amazon Store Selina Barker Instagram Loveday Social Kickstarter LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! Download my <a href="https://mailchi.mp/72c24952cf50/amazon_checklist" rel="noopener noreferrer" target=
Bonus · Tue, December 10, 2024
Amazon Made Easy: Essential Tips for Product Visibility
If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales. Key takeaways: To rank well on Amazon, your product listings must be optimised with relevant keywords. Sales performance is crucial; higher sales lead to better visibility in search results. Using Amazon advertising can help new products gain visibility and improve organic rankings. Relevancy in search results depends on conversions; ensure your listing reflects the product accurately. Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep addi
Fri, December 06, 2024
Opening a Physical Store - with Sarah Birchall, Cub and Pudding
Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes. Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on customer feedback and a desire to express her creativity. We discuss the complexities of sizing in the fashion industry, and the value of incorporating customer feedback in her designs. Plus Sarah shares her journey from trialling pop up shops to opening her first standalone shop in Forest Hill, South East London, and the learning points along the way. Useful Resources: Cub and Pudding Website Cub and Pudding Facebook Cub and Pudding Instagram Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend m
Bonus · Tue, December 03, 2024
Amazon Made Easy: Sending Your Products to Amazon FBA - Step-by-Step
Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence. Key takeaways: To send stock to Amazon FBA, you must create an Amazon shipping plan. You can't choose the warehouse. Providing accurate size and weight information for your items is crucial. Using Amazon Shipping is often more efficient and cost-effective than using external couriers. Always prepare your items according to Amazon's requirements to avoid delays in processing. Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, November 29, 2024
How to Confidently Pitch Your Product: Insights from Kate Freeman
If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this? I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur. We discuss: The elements of a successful pitch The importance of through research and preparation How to structure your pitch Practical tips on delivering your pitch Follow up strategies for after the presentation The goal is to leave you feeling inspired and ready to start pitching your product as soon as possible! Useful Resources: Kate Freeman Website Kate Freeman LinkedIn Kate Freeman Instagram Episode 220: Kate Freeman: When & How To Scale Your Business LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, yo
Bonus · Tue, November 26, 2024
Amazon Made Easy: Amazon Brand Registry Explained
In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand Registry. Brand Registry provides tools to enhance your listings, including A+ content which can boost sales. Without a registered trademark, setting up your Amazon products can lead to future complications. Using the same brand name for your trademark and Amazon listings is crucial Mentioned in this episode: https://brandregistry.amazon.co.uk/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membershi
Fri, November 22, 2024
From Teacher to Entrepreneur: Sarah Dixon Dale's Journey with Bombaby
Do you need prior business experience to build a successful product business? No. Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories. A teacher for two decades, Sarah dived into the world of ecommerce nearly three years ago now with absolutely ZERO business experience - she'd never even filed a tax return and didn't know what SEO stood for - but my business is now VAT registered, has a strong online presence, and is working with many well-known influencers. Bombaby designs, make and import beautiful block print bedding, artisan made homewares and luxury boho fashion from Jaipur, India. Everything is designed in leafy Rutland but handmade by my teams in India. Sarah shares the complexities of importing goods from India, emphasising the importance of building strong relationships with her suppliers and maintaining creative control over her products. Sarah explains how upskilling in areas like marketing and design has contributed to her success and independence. We also discuss the very real challenges of balancing a demanding job like teaching with growing a successful ecommerce brand, a positive mindset has been key! USEFUL RESOURCES Bombaby Website Bombaby Facebook Bombaby Instagram Sarah Dixon-Dale LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in
Bonus · Tue, November 19, 2024
Amazon Made Easy: Thinking of Leaving Amazon? Here’s Why It Might Be the Best Decision for You
This podcast episode explores the reasons why some sellers might choose not to sell on Amazon or even decide to leave the platform. Mentioned in this episode: Episode 107: https://vickiweinberg.com/captivate-podcast/common-amazon-issues-and-how-to-resolve-them-with-vicki-weinberg/ https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/ FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/ My guide to using the calculator: https://youtu.be/Mso8UMYNCfo LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://calendly.com/vickiweinberg/powerhour Book a selling on Amazon Power Hour Get special offers on Junglescout here: The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
Fri, November 15, 2024
Packaging and Sustainability: Best Practices from Design Expert Denisa Parker
So you have created your product - but have you thought about the packaging? It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design. Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 Useful Resources: Kind And Ivy Website Kind And Ivy Instagram Denisa Parker LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them be
Bonus · Tue, November 12, 2024
Amazon Made Easy: Amazon Selling Plans Explained
Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business. Mentioned in this episode: The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, November 08, 2024
Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels. As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey. Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels. Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh. Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel! It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: ManyChat Mel Eilers Instagram Mel Eilers Linkedin Socially Sound Website Contact Mel This episode is sponsored by my new membership - Amazon Made Easy. I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.<
Bonus · Tue, November 05, 2024
Amazon Made Easy: FBA vs FBM - Which Amazon Fulfilment Method is Right for You?
This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways: FBA means Amazon handles your fulfillment, allowing you to focus more on sales. FBM requires you to manage shipping yourself, giving you control over the process. Choosing between FBA and FBM depends on your business model and customer needs. Using both can maximise your sales potential on Amazon. LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, November 01, 2024
Navigating Menopause with Mother Cuppa: Candice Mason's Tea Solutions for Women's Health
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health. In this episode, we explore: The art of tea blending, its origins, and how different ingredients can enhance your health and wellbeing. How Candice turned her passion into a business with a strong focus on ethical product creation and sustainable packaging, free from microplastics. The benefits of marketing to a niche audience and growing her customer base naturally through ecommerce and face-to-face events, including high-profile festivals like CarFest and Happy Place. These in-person interactions have helped her build genuine connections with customers, creating a unique experience beyond typical customer service. The introduction of a subscription-based model, allowing customers to enjoy her unique tea blends regularly and conveniently. There’s lots to to take away and try in your own business. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Mother Cuppa Website Mother Cuppa Facebook Mother Cuppa Instagram Candice Mason LinkedIn This episode is sponsored by my new membership - Amazon Made Easy. I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership. Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pa
Bonus · Tue, October 29, 2024
Amazon Made Easy: What does it cost to sell on Amazon?
This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon. Key takeaways: Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both! Referral fees on Amazon range from 5% to 15% based on the product category. Using Fulfilled by Amazon (FBA) incurs fees for storage and shipping based on product size. It's crucial to calculate all costs involved in selling on Amazon to ensure you can make a profit Mentioned in this episode: FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/ My guide to using the calculator: https://youtu.be/Mso8UMYNCfo Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. Small Business Collaborative Website Small Business Collaborative Instagram Podcast: Let’s Talk Shop Small Business Collaborative on Facebook Let’s Talk Wholesale Facebook group LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here:<a href="https://bring-your-product-idea.captivate.f
Fri, October 25, 2024
How to have wholesale success on Faire - with Lucy Jeffrey
Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well. I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation. In this episode, we're going to talk about: Why Faire can be a great replacement for traditional trade shows How the money side works - from commissions to managing your margins The perks of using Faire, like how they handle the risk of unpaid orders and take care of all the paperwork Getting started on Faire - from getting approved to being found by customers Building up those all-important customer reviews Lucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day. So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here Faire Wholesale email newsletter templates 📧 Wholesale acquisition emails Fix your Faire SEO with ONE template 🤯 Candid Founders YouTube If you are interested in consulting email Lucy on hello@candidfounders.com Bare Kind This episode is sponsored by Therese Oertenblad & Small Business Collaborative Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a power
Bonus · Tue, October 22, 2024
Amazon Made Easy: Why should businesses start, or continue to sell on Amazon?
Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon. I hope that by the end of the episode you'll be left with a sense that, despite the challenges, selling on Amazon could be a great opportunity for your business. Key takeaways: Amazon can be an excellent marketplace for small businesses to reach new customers. Selling on Amazon involves challenges, but it can significantly increase brand visibility. Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment. Many customers shop on Amazon because of its convenient payment and shipping options. It's essential to optimise your product listings on Amazon to attract customers. Amazon provides opportunities for global sales. Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. Small Business Collaborative Website Small Business Collaborative Instagram Podcast: Let’s Talk Shop Small Business Collaborative on Facebook Let’s Talk Wholesale Facebook group LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a ti
Fri, October 18, 2024
Amazon Made Easy: Amazon Updates You Can't Afford to Miss!
If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you. We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central. It’s a short one, packed full of lots of useful information. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Masterclass: How To Start Selling On Amazon FREE AMAZON CHECKLIST FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling Blog post about writing product listings Podcast: Common Amazon issues and how to resolve them Podcast: The tools I use to run my business on Amazon HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Book a Power Hour with me Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour This episode is sponsored by Therese Oertenblad & Small Business Collaborative Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. <a href="https://www.smallbusinesscollaborative.co.uk/" rel="noopener
Fri, October 11, 2024
Colour Chronicles - How Ruth Sturdy Designed Memory Books that Celebrate Every Family
In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup. Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family structures, such as “mum and dad” or two sets of grandparents. By addressing this need, Colour Chronicles aims to avoid isolating families or leaving gaps in their memories. We also dive into the journey of growing Colour Chronicles, from designing and printing journals with beautiful fabric covers to expanding the product range. Ruth discusses how the business has evolved from a kitchen-table operation to partnering with a fulfilment centre, and scaling from selling to friends in NCT groups to using a digital marketing agency. Ruth highlights her experiences as part of the Santander mentoring program, which helped her build a team and bring in expertise for platforms like Shopify and Klaviyo. She also talks about the challenges and opportunities that came with transitioning from Squarespace to Shopify, adapting to shifts in the market—once dominated by Not On The High Street and Etsy —to now finding success on platforms like TikTok Shop, Amazon FBA.. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Colour Chronicles Website Colour Chronicles Instagram Colour Chronicles Facebook This episode is sponsored by Therese Oertenblad & Small Business Collaborative Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. Small Business Collaborative Website Small Business Collaborative Instagram Podcast: Let’s Talk Shop <a href="https://www.facebook
Fri, October 04, 2024
Tips for a Profitable Q4 with Elle Williamson
It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload? I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. We talk about when you should launch your Christmas ranges and how to manage your messaging whilst also juggling Halloween and Black Friday. We also cover the steps you can take to plan ahead, manage your workload and focus your marketing efforts in the right areas. There are so many good tips that you can implement right away. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Ecommerce Assistant Website The Ecommerce Assistant Instagram Elle Williamson Linked In Elle’s Klaviyo Services Podcast 162: How to get the most out of Shopify with Elle Williamson Podcast 178: Email Marketing & Klaviyo - with Elle Williamson This episode is sponsored by Therese Oertenblad & Small Business Collaborative Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. Small Business Collaborative Website Small Business Collaborative Instagram Podcast: Let’s Talk Shop <a href="https://www.facebook.com/sm
Fri, September 27, 2024
Starting Small, Thinking Big: How Michelle Ferron Grew Good Tuesday
Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way. If you're curious about what it means to become a B Corp and how businesses can achieve that status, this podcast is for you. In this episode, I dive into that very question with Michelle, but our conversation doesn't stop there. We also discuss what it takes to grow a successful brand, especially when it comes to building and managing a team. Michelle shared that she now leads a team of eight, and we explored how to know when it’s the right time to hire, the roles to prioritise, and the ins and outs of team management as your business expands. If you're currently thinking about growing your own team or have plans to do so in the future, this episode is packed with insights you won't want to miss! The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Good Tuesday Website Good Tuesday Instagram Good Tuesday Facebook Good Tuesday Tik Tok Good Tuesday YouTube B Impact Assessment - free tool This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes. Here’s the link: <a href="https://vickiweinberg.com/how-to-start-selling-on-amazon/" rel="noopener noreferrer" target="_bla
Fri, September 20, 2024
Plan your Christmas PR with Jenna Farmer
This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered. With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product. Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Jenna Farmer Website Jenna Farmer Instagram Jenna Farmer Linked In Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer Free Resource: How To Write The Perfect Press Release Readly This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes. Here’s the link: https://vickiweinberg.com/how-to-start-s
Fri, September 13, 2024
Revolutionising Period Care and Gender Equality - Em Anastasi, In the flow
Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need. Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: In The Flow Website Emma Anastasi Linkedin In The Flow Instagram This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes. Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram <a href="http://www.vickiweinberg.com"
Fri, September 06, 2024
Mastering Google Shopping Ads: Tips from Expert Sara Jones
Do you use Google Shopping to sell your products? Do you know what Google Shopping is? This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy. Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago. Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you. It could be a great new income generator for you. Let me know how you get on. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Online Retail Academy Website Sara Jones Instagram Online Retail Academy Facebook Online Retail Academy YouTube This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. https://vickiweinberg.com/how-to-start-selling-on-amazon/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram <
Fri, August 30, 2024
Building Customer Relationships Through Bespoke Jewelry - with BBC Repair Shop Jewellery Expert Richard Talman
Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life. Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop , where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business. Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Richard Talman Instagram RTFJ Website Emilice Instagram Emilice Website Hatton Garden Podcast: How to keep your customers coming back with Rebecca Hilliard This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https:/
Fri, August 23, 2024
Buying a Factory & Reviving the Gluggle Jug - with Sophie Mahlo
Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task! This week’s podcast guest fell in love with the Gluggle Jug when shown it by a friend she was having dinner with. Sophie Mahlo wanted to share her love for the jug, and went on to become distributor for the jug in Germany, then Europe and now owns the Gluggle Jug Factory itself. It’s a truly remarkable story of how a German lawyer ended up saving the jobs at a factory in Stoke On Trent, and helped the Gluggle Jug go from strength to strength. Sophie shares her journey, how she manages a business from afar, how to scale the business whilst maintaining a healthy profit and the importance of valuing yourself, and paying yourself a decent wage. It is an utterly brilliant episode, and I can’t wait for you to listen! The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Gluggle Jug Factory Website Gluggle Jug Instagram Gluckigluck Instagram Gluckigluck Facebook Gluggle Jug Twitter Great Pottery Showdown Gluggle Jug Episode This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. <a
Fri, August 16, 2024
Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod
Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making the business as ethical and sustainable as possible so we discussed ways of doing this, and designing a product business that you love which fits in with her yoga teaching. It is a lovely, inspiring episode about the power of creating a business that works for you. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Yogipod Website Yogipod Facebook Yogipod Instagram Yogipod Pinterest Yogipod YouTube This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram <a href="http://ww
Fri, August 09, 2024
Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination
Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up and stop us from doing the things we want to do in our businesses and in our lives. Claire is here to help us all get unstuck, work out what is holding us back, and what we can do to move forward. It’s such a great conversation, and so relatable as we have all been there! The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Claire Hill Website - The Vivid Business Club Claire Hill Instagram The Big Leap by Gay Hendricks This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT: Join my free Facebook group for product makers and c
Fri, August 02, 2024
Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House
Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents. Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world. You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics. This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Lord’s Fragrance House Lord’s Fragrance House Instagram The Aroma Company The Fragrance Foundation DISCOUNT CODE: Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes c
Fri, July 26, 2024
Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory
Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management. This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram. Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence. As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits. Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Ooshky Website Ooshky Facebook Ooshky Instagram Ooshky LinkedIn Ooshky TikTok Ooshky Youtube UK Government: Flexible Working Policy Episode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch This episode is proudly sponsored by my own book - Bring Your Product Idea to Life</st
Fri, July 19, 2024
Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell
How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line. In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Natalia Chappell Website Natalia Chappell Instagram Natalia Chappell LinkedIn This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram <a href="http://www.vickiweinberg.com" rel="
Fri, July 12, 2024
Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co
This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health. Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others. Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them. Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Dead Sea Co Website The Dead Sea Co Instagram The Dead Sea Co Facebook Enterprise Nation This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doi
Fri, July 05, 2024
From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear
Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job. If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Ladina Yoga Ladina Yoga Instagram Ladina Yoga Facebook Maysun Hassanaly LinkedIn The Artist’s Way by Julia Cameron Yoga with Adrienne Bad Yogi The Multi-Hyphen Method by Emma Gannon This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you co
Fri, June 28, 2024
Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics
In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using. We discuss: The type of emails you should be sending How you can automate your emails The types of automations you can use How to segment your list (and what this means) Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Hannah Spicer Consulting Website Hannah Spicer Instagram Hannah Spicer LinkedIn Klaviyo Mailchimp Ometria Emarsys This episode is sponsored by Cara Bendon Brand Consultancy If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now! If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here Book a call with Cara Cara Bendon Brand Consultan
Fri, June 21, 2024
Tackling Period Poverty - with Ruth Marsden, The Better Company
Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life. I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product, and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Better Company Website The Better Company Instagram Ruth Marsden LinkedIn This episode is sponsored by Cara Bendon Brand Consultancy If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now! If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here Book a call with Cara Cara Bendon Brand Consultancy Website Cara Bendon Brand Consultancy Instagram Cara
Fri, June 14, 2024
When and how to scale your business - with Kate Freeman
Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur. We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take your business to the next level, you won’t want to miss this episode. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Kate Freeman Website Kate Freeman LinkedIn Kate Freeman Instagram Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard This episode is sponsored by Cara Bendon Brand Consultancy If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now! If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here Book a call with Cara Cara Bendon Brand Consultancy Website </
Fri, June 07, 2024
Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion
Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices. Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company. It’s a wonderful rallying call to the benefits of manufacturing in the UK. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Genevieve Sweeney Website Genevieve Sweeney Facebook Genevieve Sweeney Instagram Genevieve Sweeney LinkedIn This episode is sponsored by Cara Bendon Brand Consultancy If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now! If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here Book a call with Cara Cara Bendon Brand Consultancy Website <a href="http://www.instagram
Fri, May 31, 2024
How To Sell More Products with Mark Endacott
It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales. We talk about some of the mental blocks you might be experiencing when it comes to selling. Mark gives some great advice about how to overcome them whether you are selling face to face, online, on your website, on social media, or in emails. We dig deep into the art of selling, from understanding your core product function to harnessing emotional connections. Mark shared invaluable tips on overcoming the fear of selling, leveraging email marketing, and the power of a compelling call to action. Plus, we talked about the importance of knowing your target market and adapting your strategies. Whether you're a startup or an established brand, this episode is a goldmine of insights The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Website Endacott Associates - for business mentoring/ one to one sales training Website The Natural Salesperson - for an online sales training course which is launching soon Mark Endacott LinkedIn This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark? Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help. Aubergine Legal Website <a href="https://www.auberginelegal.co.uk/contact" rel="noopener noreferrer" targ
Fri, May 24, 2024
How to start selling your products on Amazon - if you don't have budget to pay for help
Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help. This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You'll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Masterclass: How To Start Selling On Amazon HOW I CAN SUPPORT YOU ON AMAZON: I have written a blog post to accompany this episode, which you can read here My Amazon launch package Amazon Seller Central GS1 Org - for barcodes FREE AMAZON CHECKLIST FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling Blog post about whether you should sell on Amazon Blog post about writing product listings Podcast: Where’s the best place to sell your products online Podcast: Should you sell your product on Amazon? Podcast: Common Amazon issues and how to resolve them <a href="https://vickiweinb
Fri, May 17, 2024
Marketing with Personality - with Maddy Shine
Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes. She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes it's up to us to find and get booked by those who want to work with us. Maddy also runs a second brand Sassy & Soft designing WordPress websites and SEO projects for women-owned and queer friendly businesses. Maddy joined me on the podcast a few years ago to talk about SEO, and today is here to talk about marketing with personality. We discuss what marketing with personality means, how that applies to you and your brand, and you can use this to make your business more visible. It’s a really inspiring conversation, as Maddy is so passionate about the importance and positive impact when women running their own businesses are visible. I know you will come away energised and excited to talk more about your product business. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Maddy Shine Website Maddy Shine Instagram Maddy Shine TikTok Maddy Shine LinkedIn Visible Vibes Community Sassy and Soft Website Maddy’s Previous Podcast Episode: Using SEO To Get Your Products Found This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark?
Fri, May 10, 2024
How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants
What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband Laughton. Together they explain the difference between being a sole trader and a limited company - in easy to understand language! We talk about the advantages and disadvantages of each set up, and the sort of work involved and things you will need to consider. We also discuss what you need to be keeping a record of in your accounts in order to make sure you are being compliant. It’s a brilliant episode that makes a complex topic much easier to understand. Tonbridge Accountants offer a free 15 minute phone consultation, which you can book here. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Tonbridge Accountants Website Tonbridge Accountants Facebook Tonbridge Accountants Instagram Wendy Ross Linked In This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark? Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help. Aubergine Legal Website <a
Fri, May 03, 2024
The Art of Commercial Design: Insights from Lucianne Soley
What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making sure that everything that you produce visually has a purpose and functions well, whether that's getting people in your email list, or making sales on your website. Lucianne also shares some valuable insights into customer profiles and behaviours learnt from her years of experience supporting major household brand names. It’s a fascinating topic that we’ve never covered before, and I am sure you will come away with lots of ideas for this you can do to tweak and improve the performance of your website, emails, social media and more. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Soley Creative Website Soley Creative Instagram Soley Creative Threads Soley Creative Pinterest Lucianne Soley Linked In Soley Creative LinkedIn This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark? Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out h
Fri, April 26, 2024
From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3
Today my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of the key USPs of the Luma Cube. Michael and I spoke a lot about the benefits of breathing and the positive impact that breathing can have on your well being. Michael is passionate about the importance of teaching these techniques to everyone, including really young children, to help them have the tools they need as they sort of navigate life. We discussed how Michael used his design and engineering experience, and 3d printers to create prototypes. Michael shares the importance of getting an investor early on, and his experiences selling his product on Amazon. If you are looking at selling on Amazon, Michael is really honest about the journey, and shares the mindset and approach he took to make it a success. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Luma³ Website Luma³ Facebook Luma³ Instagram Michael Crinnion Linked In PDM Consultancy This podcast was sponsored by Tonbridge Accountants "Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business. Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights. Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creati
Fri, April 19, 2024
2021 Guest Catch Up - Where are they now?
To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years. One of the main messages that came out of it was the importance of perseverance, how businesses naturally evolve, building your range and being willing to pivot when needed. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: 2021 Podcast Episode 47 - Ruth Bussey - Ink and Scribbles Ink and Scribbles Website Ink and Scribbles Instagram 2021 Podcast Episode 57 - Joe Shortt - Trip Clip TripClip Website TripClip Instagram 2021 Podcast Episode 59 - Vanessa Afful - MBPH Aromatherapy Made By Pure Hands Website MBPH Aromatherapy Instagram 2021 Podcast Episode 71 - Nancy Powell - Herd Bags Herd Bags Website Herd Bags Instagram 2021 Podcast Episode 73 - Silvina De Vita - My Papercut Forest My Papercut Forest Website My Parpercut Forest Instagram </
Fri, April 12, 2024
Developing a unique food product - with Daniel Twiss - Soul Fruit
Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking experiences to the UK market, and maybe your taste buds as well. We'll dig into the perseverance required to break into retailers and online platforms like Amazon, how embracing sustainable practices and community giving sets their brand apart, and why focusing on single-ingredient, honest products might just be the key to winning over modern consumers. Whether you're already selling products or just starting to shape your ideas, this episode offers tangible insights into the dedication, passion and can-do attitude needed to make your product stand out in a crowded market. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Soul Fruit Website Soul Fruit Instagram Soul Fruit Facebook Soul Fruit Pinterest Blue Dragon Children’s Foundation Bread and Jam This podcast was sponsored by Tonbridge Accountants "Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business. Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights. Tonbridge Accountants is the partner you need to unlock financial clari
Fri, April 05, 2024
How to keep your customers coming back - with Rebecca Hilliard
Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability. We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends. Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing. Finally we dig into why customer retention matters so much, and how to improve it. It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Rebecca Hilliard & Co Website Rebecca Hilliard Instagram Rebecca Hilliard Linked In Hot Jar Triple Whale Sweet Analytics LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life This podcast was sponsored by Tonbridge Accountants "Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just acco
Fri, March 29, 2024
How to sell with a clear USP - with Karen Burke - Go Goosey
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage. We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Go Goosey Website Go Goosey Instagram Go Goosey Facebook Go Goosey Tik Tok Karen Burke Linked In Smarter Society LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life This episode was sponsored by Jennifer Cooper Timesaver Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business. Jenny is the founder of Team T
Fri, March 22, 2024
Ask Me Anything
To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource How to rank higher on Amazon What to do if you go out of stock on Amazon FBA Whether you are looking for insight into how I run my business, or some detail about how to get more sales on Amazon, there is lots of take away. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Other Businesses Mentioned: Tonbridge Accountants Jennifer Cooper Timesaver Beyond The Kitchen Table Cara Bendon Branding Podcast Episodes Mentioned Episode 14 Things I’ve learnt in 4 years of running a products business Episode 193 How to host a successful podcast Episode 116 How to take and edit your own product photos (using a smartphone) – with Jade Tinkler Episode 34 How to take your own professional product photos with Georgina Little Episode 180 How to rank higher on Amazon Blog Posts: Blog post: https://vickiweinberg.com/how-to-rank-higher-on-amazon/ HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources <a href="https://vickiweinberg.com/should-i-sell-my-products-on-amazon/" rel="noopener no
Fri, March 15, 2024
How product businesses can use AI to save time - with Jennifer Cooper
My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups. Jenny is passionate about teaching entrepreneurs and founders how they can leverage the rapid advancements in AI in their business, suggesting use cases and opportunities you may never have considered Jenny shares how AI can not only save time in business but help you tackle a whole variety of tasks, including procrastination. Jenny shares how small businesses can use AI to even the odds against bigger players with more resources. It was an eye-opening talk. I learned a lot and got some great new ideas on how I can use AI in my business, that I can’t wait to try out. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Jennifer Cooper Timesaver Website Jennifer Cooper Timesaver Instagram Jennifer Cooper Linked In FREE DOWNLOAD: Timesaving Guide To AI Tools AI TOOLS MENTIONED: Chat GPT Claude Google Gemini Goblin Tools LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=brin
Fri, March 08, 2024
2020 guest catch up - where are they now?
To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years. One of the main messages that came out of it was the importance of keeping going, and being willing to pivot when needed. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: 2020 Podcast Episode: A family-run products business – with Keisha Shah, Teddo Play Teddo Play Website Teddo Play Instagram 2020 Podcast Episode: Turning a passion into a business – with Bee Veronica Moore Witty Ditty Designs Website Witty Ditty Designs Instagram 2020 Podcast Episode: The importance of ‘ just going for it’ – with Ruth Bradford, the Little Black and White Book Project The Little Black & White Book Project Website The Little Black & White Book Instagram 2020 Podcast Episode: Selling handmade items on Etsy – with Dawn Friday Girl Friday Website Girl Friday Embroidery Instagram LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer" target="_blank"
Fri, March 01, 2024
From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1)
My guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate advocate for the power of reading and has just launched her first products, She shares how she has gone about creating the products, including deciding which product ideas to develop and building collections, getting the products produced, and starting to market them. For anyone just starting out there are lots of wonderful and valuable tips here for how to go from idea to actual product. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Moving Little Minds Website Moving Little Minds Instagram Moving Little Minds Facebook Moving Little Minds Pinterest LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life This episode was sponsored by Jennifer Cooper Timesaver Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups. Find out more about how Jenny can help you at <a href="https://jennifercoopertimesaver.co.uk/" rel="noopener noreferrer" targ
Fri, February 23, 2024
Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials. Rosie shares the strategies they use to manage sales across major online platforms like eBay, Etsy, and Amazon, explaining the challenges and lucrative aspects of each. We'll discuss the art of selling succulents online, the importance of high-quality photos, and tricks of the trade for shipping plants. She'll also give us a peek at how the pandemic sparked an evolution in their business model and how even traditionally offline customers have adapted to buying plants online. There is lots to take away including how to use a combination of social media, email marketing and Facebook groups to nurture and build your customer base, and the delicate balance between business scalability and personal satisfaction. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Corseside Nursery Website Corseside Nursery Facebook Corseside Nursery Instagram Facebook Group "Secrets of Succulents" LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No
Fri, February 16, 2024
How to (confidently) get visible online - with Helen Williams
Showing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product. Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get seen by the right people and increase their income. Today we are looking at something I struggle with myself, putting your face on social media. Many of us find it terrifying, so I wanted to find out why Helen thinks this is something so many of us struggle with and what we can do about it. We talked about why it is important to show your face online, even as a product business owner, and, importantly, practical strategies to achieve this in manageable, less intimidating steps. This episode was particularly enlightening for me, and I hope it offers you valuable insights as well. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Helen’s Website Helen’s Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been ins
Fri, February 09, 2024
How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency. Rosie shares her expert advice on what really matters in PR (hint - good imagery!) and the variety of publications to pitch to. She'll provide you with actionable strategies to handle your PR efforts independently, reducing the need for external agencies. This episode is a must-listen for anyone prioritising brand exposure for their products in 2024. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: PR Dispatch Website PR Dispatch Instagram PR Dispatch Youtube Rosie Davies-Smith LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head
Fri, February 02, 2024
How to work with me in 2024
This podcast episode is a little different, I share my business story with you, from how I started, with my own product business, Tiny Chipmunk, making bamboo baby products, to my work now. This includes my book, Bring Your Product Idea To Life, and my work now supporting product business owners with selling their products on Amazon. Find out more about my own journey and how I can help you sell more of your products. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour Book a Power Hour with me LET’S CONNECT: Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiwei
Fri, January 26, 2024
Creating ethical, sustainable products - with Maame Sapong - Purscent
Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry. We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious. An introduction to herself and her businesses (01:26) The inspiration for creating her business (01:54) The steps she has taken to ensure her products are sustainable and ethical (04:40) Building a product business whilst working a full time job (10:07) Learning to outsource (13:51) Deciding where to invest in her business (for instance photography) and where to save money (20:03) The importance of pacing yourself in the early days (21:22) Her experiences at Top Drawer (24:04) Championing sustainability by creating candle refills (25:34) How her first hand experiences in Ghana seeing the impact of plastic waste and flooding have informed her business values (31:39) Her number one piece of advice for product creators (33:56) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Purscents Website Purscents Instagram Purscents Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life</
Fri, January 19, 2024
Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag
Welcome to today's podcast where I’m excited to have Mangla Sachdev join me. Originally from London, UK, Mangla has an impressive global footprint, having lived and established businesses in Australia, Malaysia, England, Scotland, and now Singapore. A lifelong entrepreneur, Mangla started her first venture at 17 and has been self-employed ever since. Mangla now runs Expat Business In A Bag, where she shares business coaching and strategies for expat entrepreneurs and digital nomads. Mangla shares her experiences with product businesses and valuable insights on starting a business, especially in a new country or community. In addition, Mangla is offering a special gift for our listeners: her '27 Essential Tasks for Every Entrepreneur' marketing checklist, available via the link in our show notes. An introduction to herself and her businesses (01:35) Her first product business at 17 years old (03:23) Her second product business, t-shirts (05:29) How she combines running a product business with travelling (10:34) The differences between running a business in Singapore and the UK (13:35) The inspiration for setting up Expat Business In A Bag (17:33) Spotting business opportunities when travelling (20:19) Using your travel experiences as inspiration for starting a business (26:08) Advice on how to niche (26:57) Her number one piece of advice for product creators (30:56) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Expat Business In A Bag Website Expat Business In A Bag Instagram Expat Business In A Bag Facebook Facebook Group: Expat Business In A Bag FREE GIFT: 27 Marketing Tasks Even If You Have A Small Budget LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&spr
Fri, January 12, 2024
Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells
In today's podcast episode, we're chatting with Debbie Scott from Sheila Sells Seashells. Debbie specialises in transforming oyster and scallop shells, naturally formed by the ocean and artistically enhanced by her, into stunning creations. Debbie’s shell creations are unlike anything I've seen before. Her miniature works of art are utterly unique making them popular gift items. I was intrigued to learn about Debbie’s process: how she acquires these shells, the artistic journey to transform them into art pieces, the time involved, and particularly, how she determines the pricing for such labour-intensive work. Debbie shares lots of information about how to price hand crafted items both for general and wholesale. Debbie’s day job is running her PR Agency, Scott Communications, so she also shares her top tips for how small businesses can boost their PR. There is so much value packed in this punchy episode. An introduction to herself and her businesses (01:38) Debbie’s products, crafting art from shells using decoupage, gold leaf and resin (02:41) Debbie’s inspiration for working with shells this way (04:20) Moving from having a craft hobby to making it into a business (05:41) Selling her art via wholesale (07:32) Bespoke commissions (08:17) Working out how to price a unique piece of art (10:44) The importance of factoring in time when working out your pricing (11:23) Working out pricing for wholesalers (13:14) Sourcing her shells responsibly (13:44) Balancing pricing her art to cover her costs but also making it affordable (16:24) The practicalities of creating your product at home (16:54) The power of networking (20:10) Managing imposter syndrome (20:57) How to do well at markets (24:42) PR tips for small businesses (25:46) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Sheila Sells Seashells Website Sheila Sells Seashells Instagram Sheila Sells Seashells Facebook Scott Communications Website Debbie Scott Linked In Bunnyfish Website LET’S CONNECT Join m
Fri, January 05, 2024
How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confident
How do you feel about spreadsheets? Are you a fan or do they fill you with dread? This week my guest on the podcast is Alison Pollecutt of Excel Confident. Alison believes that spreadsheets are a vital tool for any business owner and it's her mission to demystify spreadsheets for them. In this episode, we'll talk about how spreadsheets can really help your business. We'll cover how to get started, what you can do with them, and the different ways they can open up possibilities for you. I've always used spreadsheets for keeping track of things, but Alison has shown me how I can use them even more effectively. No matter if you're already a fan of spreadsheets or not, Alison will share how you can learn more about your business by setting up some simple systems and keeping track. An introduction to herself and her businesses (02:04) The versatility of spreadsheets (02:43) Excel and Google Sheets are both forms of spreadsheets (05:33) Using a spreadsheet as a CRM (06:33) Turning data into easily digestible visual information (08:24) Using spreadsheets to track things like your hours, mileage, expenses (11:00) Using spreadsheets to work out which channels to prioritise for social media (13:02) Using spreadsheets to plan your social media (14:36) How spreadsheets save time and reduce the feeling of overwhelm (15:10) Using spreadsheets to track stock for retail and wholesale (19:30) Using spreadsheets to help work out your pricing and margin for products (23:18) Using spreadsheets for stock control (25:40) Downloading data from platforms like Shopify into a spreadsheet (26:49) Empowering you to understand spreadsheets so you can build your own (29:29) How to get more confident with using spreadsheets (34:02) Her number one piece of advice on using spreadsheets (36:30) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Excel Confident Website Alison's Facebook Group Small Business Spreadsheet Society Alison Pollecutt Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.c
Fri, December 29, 2023
Re-release - Should you sell your product on Amazon?
Welcome back. This week, we're revisiting a previous episode for two main reasons. First, it's the holiday season, and I know many of you are enjoying the break or are quite busy. It didn't seem like the perfect moment to introduce something new. Second, as the year wraps up and we look forward to a fresh start, it's an excellent time for businesses to reflect and plan. If you've been thinking about starting to sell on Amazon or improving your existing efforts there, this episode is for you. I work closely with many Amazon sellers, guiding them through setting up and enhancing their presence. I've seen great successes, but I've also seen challenges, often beyond the seller's control. That's why this episode is all about understanding if Amazon is the right marketplace for you. We'll talk about how to figure that out and what factors you should consider before diving in. So, whether you're unwinding during the holidays or gearing up for the new year, this episode could provide valuable insights for your business journey in 2024. Listen in to hear me share: An introduction to me and why I wanted to record this episode (01:28) Why Amazon is an appealing place to sell your products (05:32) The advantages of FBA (fulfilled by Amazon) (08:19) Accessing a global market (09:20) Things that aren’t so great about Amazon, seller support (10:19) Things that aren’t so great about Amazon, there is a lot of competition (11:42) Product listing rules you need to adhere to (13:04) The sort of products that Amazon works well for (14:43) The importance of researching the market and your competition (17:04) Free tools you can use (17:51) How I can help you get started with selling on Amazon (21:13) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: I have written a blog post to accompany this episode, which you can read here FBA Revenue Calculator Jungle Scout JUNGLE SCOUT DISCOUNT CODE: Go to get.junglescout.com/vicki to access a whole suite bestselling tools for building and running a successful Amazon business. Podcast Episodes: 30 Where’s the best place to sell your products online 79 <a href="https://player.captivate.fm/episode/a3805fa1-9a5b-4e43-a058-0b580f7f3a8b" rel="noopener noreferr
Fri, December 22, 2023
Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair
Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers. Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture. Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influencers, and why the pre-order model works so well for her. There's lots to take in, including a really interesting behind the scenes on her successful Dragon’s Den appearance. An introduction to herself and her business (01:10) The inspiration for creating her products (03:02) Creating a prototype (05:31) Creating a product whilst also working two jobs (07:37) Patenting her design (10:45) The advantages of working with a patent attorney (13:02) Finding a factory to manufacture her product (16:38) Launching and marketing an entirely new product (20:43) How Instagram & TikTok have boosted her business (22:29) Why she hasn’t invested in influencers (23:22) Working with brand ambassadors (26:16) The benefits of not checking what your competitors are doing (28:10) Her Dragon’s Den experience (31:29) Using a pre-order model (37:22) The time it takes to build a successful business (43:38) The challenge of keeping up with social media changes (49:22) Her number one piece of advice for product creators (52:38) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Cordina Hair Website Cordina Hair TikTok Cordina Hair Instagram Cordina Hair Pinterest Cordina Hair Youtube LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31
Fri, December 15, 2023
Plan your social media for 2024 - with Amy Atkinson
Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise. While Amy mainly works with service based businesses, today I've invited her on to share advice about social media planning and content strategy for product businesses in 2024. Amy offered really valuable insights into mapping out social media over the next year - from identifying relevant channels and navigating trends to determining the types of content and campaigns to prioritise each month. Whether you meticulously plan out every social media post or take a more spontaneous approach, there is lots here to take away and use in 2024. An introduction to herself and her business (02:07) Why you should start thinking about your 2024 social media now (02:43) Working out your key dates for the year ahead (04:09) What to do if you have a month where it looks like you won’t have something to talk about (08:54) The power of relaunching products and services (10:54) How often you should be posting about your products, and the mix of posts you should be sharing (12:26) The importance of using Instagram stories (13:51) Deciding which channels to focus on (18:18) Using Google Analytics to make strategic choices about which social media channels are working for you (22:39) Navigating social media trends like Threads (26:52) Using micro influencers (38:49) Her number one piece of social media advice for product creators (39:36) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Femtrepreneur Website Femtrepreneur Facebook Femtrepreneur Instagram Femtrepreneur Youtube LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram <a href="http://www.vickiweinberg.com" rel="noopener noreferrer" target="_bla
Fri, December 08, 2023
How to host a successful podcast with Vicki Weinberg
This podcast recently won the Best Podcast Award in the business category at the Independent Podcast Awards, which was a real honour. Over the years I’ve had lots of people ask me for tips on starting a podcast. While I'm not an expert, I have been hosting this podcast since March 2020, and now have nearly 200 episodes released, so I have learned a few things. I thought I would share some behind-the-scenes information on how I run my podcast, in case it's helpful for anyone thinking of starting their own someday, perhaps as a goal for 2024. I’ll talk you through the process of planning the episodes, recording, editing and releasing them. I’ll also share what you need to buy tech wise (not much!). An introduction to the episode and why I am recording this (01:23) Who my podcast is for (03:45) Why I like to have guests on my podcast (04:39) The process of booking in guests, and scheduling ahead (06:41) Why I batch record episodes (09:14) Recording the introductions to conversations with guests (10:47) Editing (11:29) Outsourcing the rest of the process including transcription and show notes (12:06) My podcast hosting platform, Captivate (12:51) Releasing the episode, and accompanying social media, emails etc (13:24) Five things that make a great podcast (14:16) What do you need to buy (22:58) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: My VA: Jennifer Cooper Timesaver My Podcast Hosting Platform: Captivate LET’S CONNECT: Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you'
Fri, December 01, 2023
How to run a subscription based business - with Hari Fell - Nolo Cocktails
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar. This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business. An introduction to herself and her business (01:24) The inspiration for setting up Nolo Cocktails (01:52) Creating the recipes (04:56) Finding suppliers (06:33) Curating her subscription boxes (08:42) Why she chose the subscription box model (11:43) The appeal of the subscription box model (14:48) Packing the boxes (16:30) Why having a niche product makes the marketing a little easier (18:22) Having a pop up in John Lewis and working with The Great Brand Exchange (20:54) Her number one piece of advice for product creators (24:55) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Nolo Cocktails Website Nolo Cocktails Twitter Nolo Cocktails Facebook Nolo Cocktails Instagram Nolo Cocktails LinkedIn The Great Brand Exchange LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like
Fri, November 24, 2023
Designing and manufacturing bags - with Katie Bell, Katherena
Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands. Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict what your bestsellers are going to be. An introduction to herself and her businesses (01:08) Katie’s background in fashion (01:38) How her dad inspired her to set up her own business (03:05) The process of deciding that making the bags herself was not viable (04;34) Making manufacturing connections in China (06:10) How Katie commissions her designs without detailed design drawings (07:22) You can’t always predict what your bestselling designs will be (09:21) The process of experimenting with her range (13:17) Learning not to overorder (15:11) The importance of negotiating with manufacturers (16:24) Storing her stock (18:18) Order fulfilment (19:08) Managing work and her young children (19:55) Selling other products alongside her own on the website (20:48) Her number one piece of advice for product creators (23:42) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Katherena Website Katherena Instagram Join The Collab Lab - Katie’s membership for businesses and influencers to collaborate and grow their brands - Free Trial LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-ide
Fri, November 17, 2023
Running multiple businesses, plus some copywriting tips! - with Melissa Reynolds-Lawrence
Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops. We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to switch off from work. Melissa shares how trade shows have been invaluable in helping her spot trends for her online store, and the decision making process she goes through when deciding whether to stock something - if you are looking to sell your product via wholesale, this is a great insight into what shop owners and retailers are looking for. Melissa also shares some of her copy writing expertise, including how you can never have too much information, a breakdown of how to write a product description for your website, and how to communicate with your writing the value of your product to the customer. An introduction to herself and her businesses (01:39) What inspired her to launch Honey Bee Home, her homeware brand (02:36) Managing multiple businesses (02:58) Copywriting tips for writing about products and e:commerce websites (05:48) A step by step breakdown of how Melissa writes a product description (07:45) Writing from a customer’s point of view, and showcasing how the product fits into their lives (09:51) How a business upcycling furniture grew to include curating and selling homeware products online (13:29) Building her range, and how she decides what to stock and not to stock (18:29) How her customer base organically diversified (21:01) Analysing buyer behaviour using Shopify analytics (22:28) How she sources her products, and the power of trade shows (24:22) How the upcycling side of her business works (29:36) Running creative workshops (35:35) Managing imposter syndrome (37:31) The importance of slowing down and being able to switch off from your business (39:33) Her number one piece of advice for product creators (40:48) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Honey Bee Home Website Honey Bee Home Instagram Honey Bee Home Facebook Styled By Melissa Website <a href="https://www.linkedin.com/in/
Fri, November 10, 2023
Amazon A-Z - terms you might have heard and what they mean
In today's episode, I want to demystify Amazon for you. You might be selling on Amazon now, thinking about it, or in discussions about it. You may have heard lots of terms, phrases, and acronyms that you don't understand. I want to give you the ultimate A to Z guide to explain common Amazon terms and acronyms simply. I’ve written an accompanying blog post, so you can listen along, or read, whatever suits your learning style the best. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Blog Post Amazon A-Z Terms You Might Have Heard Of And What They Mean Podcast Episodes: 185 5 things nobody tells you about selling on Amazon (that I will!) 183 How to rank higher on Amazon 159 How to start selling on Amazon 151 Should you sell your product on Amazon? 107 Common Amazon issues and how to resolve them 79 What to do when things go wrong on Amazon HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour Book a Power Hour with me LET’S CONNECT: <a href="https://www.facebook.com/groups/productcreatorsclub"
Fri, November 03, 2023
Working with charity partners - Lucy Jeffrey - Bare Kind
Today on the podcast, I'm speaking to Lucy Jeffrey, the founder of Bare Kind, a bamboo sock company that saves endangered animals by donating 10% of the profits to the animal on the sock. She's also the co-founder of Candid Founders, a Youtube channel that shares the highs and lows of growing Bare Kind so other business owners can learn from their journey. Lucy shares how she manages the logistics of partnering with over 25 charities, and how her willingness to follow her gut and take a risk led her to quit her job in the pandemic, set up Bare Kind, and enjoy rapid growth. Lucy shares mindset tips for those tricky cold outreach calls, and why it is so important to share the lowlights of business, as well as the highlights. It’s a really inspiring episode that will lift your spirits, and encourage you to keep going. An introduction to herself and her business (01:36) What inspired her to start Bare Kind (02:11) Designing her products (04:51) Partnering with charities and designing the right sock for them (05:51) Managing the logistics of donating income from the sock sales to charities (08:46) Find manufacturers for socks (10:07) The benefits of having been in person to visit her manufacturers in Turkey (11:51) Quitting her job and setting up Bare Kind in lockdown (15:07) The power of taking risks and following gut instinct (16:45) Transitioning from being a solopreneur to having a team (19:12) Selling via wholesale and using Faire (22:41) How to get out of your own way and do cold outreach (24:32) Systemizing wholesale (26:51) How her Youtube channel Candid Founders came about (28:01) Why it is important to share the lowlights as well as the highlights of business (31:11) Her number one piece of advice for product creators (33:34) The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Bare Kind Website Lucy Jeffrey Linked In Bare Kind Instagram Candid Founders Youtube Faire Notion LET’S CONNECT Join my free Facebook group for product makers and creators <a href="
Fri, October 27, 2023
All about shipping & logistics for ecommerce - Sam Anderson
At what stage for you move from packing your orders on the kitchen table to using an order fulfilment centre? Today’s podcast guest is Sam Anderson, the founder Order Fulfilment Experts who providing product owners and ecommerce businesses with smart and reliable order fulfilment services, so you can focus on other aspects of your business and continue to grow. Order Fulfilment Experts can send orders business to customer, or business to business, help you prep your products to be sent to Amazon and more. Sam explains when you should start looking at using a fulfilment company, and the benefits it can bring. There is no need to sacrifice bespoke packaging, Sam shares how this has been a key way companies stand out from the crowd, and the sort of personalised packaging that they can provide. We discussed managing logistical challenges, and some of the common mistakes she sees businesses make from over ordering stock to spreading themselves too thin across too many sales channels. This episode is absolutely packed full of useful information and tips, and I can’t wait for you to listen. Listen in to hear Sam share: An introduction to herself and her business (01:37) Working with different size businesses, and ensuring they can support small businesses (02:15) When to look at outsourcing order fulfilment (03:56) The importance of building fulfilment costs into your prices and margin (06:28) Benefits of using a fulfilment centre (07:35) Examples of the types of bespoke packaging fulfilment centres can do (10:20) The importance of bespoke and standing out from the crowd in ecommerce (14:50) The psychological challenges of scaling your business and starting to outsource (15:49) The differences between fulfilling orders Business to Customer and Business to Business (18:36) How they help their clients manage their stock, and why they encourage them not to have too much (19:51) Dealing with logistical challenges such as the problems in the Suez Canal and Royal Mail strikes (23:33) Supplying products to Amazon, and ensuring that they conform to Amazon requirements of how it is sent (28:43) Tips for starting to supply to new territories and mistakes to avoid (34:46) The importance of not diluting your efforts by trying to sell on too many channels, but instead focusing on getting one right (36:28) Her number one piece of logistical advice when running an ecommerce business (39:38) USEFUL RESOURCES: Order Fulfilment Experts Website Order Fulfilment Experts Facebook <a href="https://www.instagram.
Fri, October 20, 2023
Creating your own journal to sell - Mark Morton - Journalise
Today on the podcast, I'm speaking to Mark Morton. Mark is the founder of Journalise, which provides journals for mental health and wellness self care, as well as information on all aspects of mental health and wellness through his website and blog content. Mark's goal is to normalise mental health self care and ensure everyone understands and can access the appropriate tools and support whenever needed. Mark shares how his own search for tools and resources to support his mental wellbeing made him realise there was a gap in the market for a journal that addressed these things, and wasn’t specifically aimed at women. We discuss the pros and cons of using UK based vs Overseas Printers, and how using a ‘try before you buy’ digital sample offer on his website has increased sales. There are lots of tips to take away, including the power of sharing your story when building a product brand. Listen in to hear Mark share: An introduction to himself and his business (01:36) What the journals consist of, and how they provide prompts if you are new to journalling (02:41) The benefits of journaling (04:11) What inspired him to create the journals (05:33) Identifying a gap in the market, and creating journals aimed more towards men (07:11) Supporting men’s mental health (09:50) Why the journals are undated (13:30) The design process for the journals (14:42) Finding a printer (18:36) Selling a combination of printed and digital products, and letting people ‘try out’ the journals (20:09) How the try before you buy offer converts (23:25) The power of sharing the person behind the product in your marketing (25:01) His number one piece of advice for product creators (26:38) USEFUL RESOURCES: Journalise Website Journalise Facebook Journalise Instagram Journalise Youtube Journalise Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/r
Fri, October 13, 2023
5 things nobody tells you about selling on Amazon (that I will!)
Today I'm going to share with you five things that you might not know about selling on Amazon that other people may be a bit reluctant to tell you. When I collaborate with a new client, I believe in complete transparency throughout the process. This means I'll highlight all the compelling reasons for them to consider selling on Amazon and the potential benefits they can reap from it. Undoubtedly, Amazon remains an excellent platform for many businesses, but it's not a one-size-fits-all solution. As with everything there are some less favourable aspects, and this is what I will be sharing with you today/. Listen in to hear me share: Amazon isn’t right for everyone and every product (01:03) Why you won’t be on page one straight away (02:57) It can take a lot longer than you might think to get set up (06:36) Seller Central is really hard to navigate (09:13) Amazon Seller Support isn’t very good (11:14) How I may be able to help you (14:26) USEFUL RESOURCES: Podcast Episodes: 183 How to rank higher on Amazon 159 How to start selling on Amazon 151 Should you sell your product on Amazon? 107 Common Amazon issues and how to resolve them 79 What to do when things go wrong on Amazon Blog Posts: How To Rank Higher On Amazon HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour <a href="https://vickiweinberg.com/product-creation-power-hour/" re
Fri, October 06, 2023
It's time to plan your Christmas PR now! with Jenna Farmer
My guest this week on the podcast is Jenna Farmer, a PR strategist and journalist. Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of press coverage. With Christmas right around the corner, now is the perfect time as a product business to leverage seasonal PR opportunities. I spoke with Jenna about how you can get your products featured in gift guides and roundups. Even though we are already in October, Jenna assured me it's not too late to start reaching out to journalists. Jenna shares insider tips for identifying relevant media targets, crafting effective pitches, providing the assets journalists need, and more. Whether you're new to PR or a seasoned pro, Jenna's advice will help you make the most of the Christmas PR window and get your products in front of more people. Listen in to hear Jenna share: An introduction to herself and her business (01:40) When to start thinking about PR for Christmas (02:06) How Christmas PR differs to PR at other times of the year (04:18) The sort of PR opportunities to look for (07:00) How good PR gives your product authority (08:24) How to find gift guides you may want to be included in (09:12) What to send a journalist you are pitching to (16:01) Putting together a press release (16:29) How to do PR without getting overwhelmed (21:12) The importance of keeping going and not getting disheartened (22:43) USEFUL RESOURCES: Jenna Farmer Website Jenna Farmer Instagram Jenna Farmer Linked In Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer Free Resource: How To Write The Perfect Press Release Readly LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-st
Fri, September 29, 2023
Pivoting your business - with Kate Smith - the Makery
Today on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and events. Covid, Brexit and other challenges led Kate to pivot her business, and she is now dedicating much of her time to helping other creative entrepreneurs achieve their full potential and run successful businesses doing what they love. The power of this conversation is that Kate has navigated real highs and real lows in her business. Kate explains how the highs came about via the power of yes, and the mindset tools she needed to navigate the lows and make huge decisions about the direction of her business. There is so much to take away and I am sure you will be inspired after listening. Listen in to hear Kate share: An introduction to herself and her business (01:25) Why she set up The Makery to run craft workshops (03:31) Getting a book deal (05:25) Being on Dragon’s Den (05:41) Getting a licensing deal for her products and kits (06:32) When things go wrong (07:44) Pivoting the business online after the pandemic (10:02) The realisation that she didn’t need physical premises to run the business (10:58) What to do when a major source of income disappears (12:51) How to mentally deal with challenges and setbacks in business (15:52) Creating products with a licensing deal (17:07) The power of saying yes (26:31) Why she stopped selling physical kits (27:38) How she moved into consultancy and running a team who teach crafting all over the country (28:48) Her number one piece of advice for product creators (37:30) USEFUL RESOURCES: Makery Kate Website Makery Kate Instagram Makery Kate Facebook Makery Kate Youtube Kate Smith Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk
Fri, September 22, 2023
Selling products that meet a need - Amelia Peckham - Cool Crutches
My guest this week is Amelia Peckham. In 2005 Amelia Peckham was told she would never walk unaided again, following a serious quad bike accident and consequent spinal injury her ’new normal’ aged just 19, was a life on crutches. Sadly her hospital ones gave her blisters, clicked so everyone could hear her coming, slipped and even snapped - it was then Amelia alongside mother Clare, sought to find something better. There was a huge gap in the market for comfortable, silent, certified crutches and walking sticks that wouldn’t compromise on style…and so Cool Crutches & Sticks was born. Tackling a number of pain points Cool Crutches and Sticks are moulded to a left and right hand (no more blisters), totally silent to use (no more clicking), they’re cushioned (so won’t jar upper body joints), have added grip (won’t slip) and are CE certified to support long term, medical conditions and disabilities. The best part? They’re unavailable in hospital grey - with a wide range of fabulous colours and prints as well as the option to print your own personalised design these sticks are the walking definition of functionality & style. It was an absolute delight to talk to Amelia, learn more about the story behind the business, and how Amelia’s background in PR and confidence in the product has helped the company go from strength to strength. Listen in to hear Amelia share: An introduction to herself and her business (01:21) The importance of proving you can have functionality without compromising on style (03:04) How the NHS issues crutches to people and identifying a gap in the market (04:21) The design process (08:06) Adding fun and style to the design (13:25) Working with a manufacturer (15:10) Offering personalisation (17:19) Using the design and personalisation process as a positive focus for customers (20:33) The psychological boost the crutches can provide (21:53) Generating Press and PR (25:15) Working with and supporting celebrities (27:40) The power of absolute confidence in your own product (33:17) Her number one piece of advice for product creators (37:30) USEFUL RESOURCES: Cool Crutches Website Cool Crutches Facebook Cool Crutches Twitter Cool Crutches Instagram Cool Crutches TikTok LET’S CONNECT <a href="https://www.facebook.com/groups/productcreatorsclub" rel="noopener noreferrer" target="_blank
Fri, September 15, 2023
Creating and selling diversity dolls - with Stephanie Mensah - Bibinee Dolls
This week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation. Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at Very and Littlewoods. Stephanie explains how her children’s own experience at nursery inspired her to create this range, how she went about manufacturing the dolls and ensuring that they met safety standards. Stephanie explains how customer feedback has informed the development of her range of products which now also includes clothing and accessories. Most of all Stephanie is just a really inspiring person to listen to - she shares what drives her, what inspires her and how she has navigated setbacks. It really is an episode packed full of positivity and inspiration. Listen in to hear Stephanie share: An introduction to herself and her business (01:25) Her range of dolls and what they look like (02:49) How her children’s experience at nursery inspired her to create the dolls (06:40) Making sure the dolls were usable and durable for very young children (11:38) Finding a manufacturer to work with (13:57) How her mum inspired her with her own business (16:08) Overcoming setbacks and what keeps her going (17:36) Finding stockists (20:09) Her experience at Trade Shows, The Baby Show (23:51) Customers reaction and learning that there is a wider market for the dolls (25:15) Challenging gender stereotypes and responding to customer requests (27:02) The process of getting safety certifications for toys (32:50) Their sustainability policy and what this involves (36:26) Her number one piece of advice for product creators (40:14) USEFUL RESOURCES: Bibinee Dolls Website Bibinee Dolls Twitter Bibinee Dolls Facebook Bibinee Dolls Instagram Toy World The Baby Show LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram
Fri, September 08, 2023
How to rank higher on Amazon
If you're selling on Amazon or plan to do so in the near or distant future, one of your primary goals is likely to be securing a place on the first page of search results for relevant terms. This goal is well-founded because when users search for something related to your product, you want to appear on that coveted first page. Research indicates that products on the initial page receive a minimum of 80% of all clicks, with the top three listings accounting for 60% of those clicks. To put it simply, being on the first page is crucial, and the higher your position on that page, the better. Think of your own shopping habits - how often do you venture beyond the initial search results page? In this episode I share my top tips for ranking higher on Amazon from explaining how the algorithm works to talking you through step by step writing your product description. There is an accompanying blog post to this episode, and if you would like any further support please do get in touch. Listen in to hear me share: The benefits of ranking higher on Amazon (00:50) How the Amazon algorithm ranks products (02:41) A9 The Amazon Algorithm and how it differs to Google (03:33) The factors that influence how you rank (05:26) Make sure you have a great product listing (08:49) Step by step instructions on how to write your product listing (12:08) What A Plus content is and how it can help (14:47) How to get your first sales to boost your ranking (17:46) The importance of sharing your Amazon product listing on social media and with your friends and family (21:54) The importance of product reviews and how to get them (23:52) The most important things to do (26:31) How I may be able to help you (25:12) USEFUL RESOURCES: Junglescout Free guide - How to successfully launch a product on Amazon or rescue one that’s not selling Blog Post: How To Rank Higher On Amazon HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launc
Fri, September 01, 2023
How to start a handmade business - with Liz Cooke - Chester & Cooke
Today I'm talking to Liz Cooke from Chester & Cooke. Liz designs and makes country living products for the home, garden, horse, and dog. Liz shares her product business journey, and how she transitioned from a career in finance to starting her business and designing wooden products, which her husband then makes and they sell. We discussed the challenges of pricing handmade products, the power of offering customisation to your customers, and the areas to prioritise learning about and investing in when running your own business. Liz has also won quite a few awards, and had some great PR successes, including being commissioned by ITV show Love Your Weekend to make a welly rack. We discuss how these came about, the channels that Liz finds more successful in helping people to find her business. Listen in to hear Liz share: An introduction to herself and her business (01:17) How and why she started her own business (01:44) Designing and making products from wood (03:38) Her expectations when setting up the business, and how these have grown (05:56) Their first product - a boot jack (08:34) The biggest challenges of setting up her own website (10:01) How to price handmade products (12:16) The power of personalisation on your products (16:24) How she achieved awards and PR success (18:25) Which channels work best for bringing in sales (22:11) Things to prioritise when you are at the early stages of your business (23:32) The importance of making sure your business doesn’t take over your life (28:17) Her number one piece of advice for product creators (29:24) USEFUL RESOURCES: Chester & Cooke Website Chester & Cooke Etsy Chester & Cooke Facebook Chester & Cooke Instagram Chester & Cooke Pinterest Chester & Cooke Youtube Maddy Shine LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram <a href
Fri, August 25, 2023
Email Marketing & Klaviyo - with Elle Williamson, The Ecommerce Assistant
My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle was originally a guest earlier this year on episode 162 where she talked about how to make the most of Shopify. I've invited her back to talk about Klaviyo, an email marketing system, which works really well with Shopify. Elle shares what Klaviyo can do, why she is such a big fan of it, and top tips to get the most out of it. We also talk about email marketing in general - why it's important, best practices, ways to nurture your list and what to do if it is far too long since you emailed them! Whether you decide to use Klaviyo or not (and there is a free option) there is lots here for you to take and try in your own business to boost your sales. Listen in to hear Elle share: An introduction to herself and her business (01:29) Why email marketing is important (02:21) How often you should be emailing from bare minimum to maximum (06:41) Getting past mindset blocks (07:58) How to nurture your email list, and what this means (09:10) How to start emailing your list again when you haven’t been in touch for a long time (13:35) What Klaviyo is and why Elle recommends it (17:23) Klaviyo’s integration with Shopify (18:20) The difference between the paid and free versions (19:51) The data insights you can get - including how much money each email has made (21:35) Ecommerce features that Klaviyo has (22:50) Top tips for optimising your email marketing for whichever platform you use (27:30) Ways to grow your email list (32:34) What AB tests are and how to do them (34:48) Her number one piece of advice for using email marketing effectively (38:01) USEFUL RESOURCES: The Ecommerce Assistant Website The Ecommerce Assistant Instagram Elle Williamson Linked In Elle’s Klaviyo Services Klaviyo Shopify Podcast 162: How to get the most out of Shopify with Elle Willia
Fri, August 18, 2023
Audit your Amazon Seller account this Summer
Summer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve. In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over the summer. In this episode, I'll be going into more detail about specific metrics you can look at, such as: account health, inventory performance, sales performance, and advertising performance. I'll also be sharing some tips for doing a DIY audit on your Amazon Seller Central account, such as using the Seller Central reports and comparing your performance to your competitors. Listen in to hear me share how to: Check your account health (01:44) Check your customer feedback (03:21) Checking your IPI score (04:34) Check your conversion rate or unit session percentage (06:25) Review your listings (07:07) Review your keyword rankings (09:03) Review your fees (11:18) Why you should run ads in the summer (12:48) Tracking your metrics (14:54) How I may be able to help you (15:55) USEFUL RESOURCES: Blog Post: How to audit your Amazon Seller Central account this summer Podcast Episode 123 - Things to do with you Amazon Seller Central Account this summer JungleScout Amazon account audit FREE AMAZON CHECKLIST FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour <a href="https://vi
Fri, August 11, 2023
Creating a business around your passions - with Kate Whorlow - Time for Me Tea
My guest today is Kate Whorlow from Time For Me Teas. Kate helps women to make time for themselves by nourishing and rejuvenating their mind and body while sipping on organic, loose leaf herbal tea blends which are not only beneficial, but taste great too. Kate is also a herbalist, and she has worked in a pharmacy, and she has pulled all her skills together to create a business that works for her. Kate is incredibly knowledgeable, and explains how to find the right herbal tea for you, why herbal tea bags from supermarkets can taste bitter, and the best way to make a cup of tea. We also cover how Kate has used fairs and communities to build her business, and the value of face to face interactions with your customers when running an online business. Listen in to hear Kate share: An introduction to herself and her business (01:37) How chronic illness led her to discover herbs and blending her own teas (02:05) The inspiration for setting up her Tea Business (02:54) Creating teas that deliver the benefits and taste great (05:31) Capturing her recipes (09:43) The benefits of herbal teas (10:44) How her teas differ from supermarket herbal teas (18:09) How to make the perfect cup of herbal tea, that doesn’t taste bitter (21:03) Converting sceptics into raving fans (22:31) Selling related products (24:58) Transitioning from selling to friends and family to running a ecommerce business and selling at fairs (27:29) The importance of face to face interaction with her customers (33:27) Personalised tea subscription boxes (38:27) Get your own personalised tea consultation (47:32) Her number one piece of advice for product creators (48:58) USEFUL RESOURCES: Time For Me Teas Website Time For Me Teas Instagram Hedgewitch Apothecary Subscription Box Time For Me Teas Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me <a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&
Fri, August 04, 2023
Creating a tech product - with Liam Murphy - Stix Mindfulness
Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companion app gamifies the experience, rewarding children for practicing mindfulness. Liam came up with the idea of Stix whilst in his final year of university and I was fascinated to learn how he went from concept to reality, to bring a tech product with an accompanying app to life. Liam shares how accelerators and Kickstarter campaigns have helped him create Stix. Liam also shares lots of useful ideas about how he has tweaked and refined his website so it answers customer queries about a product they have never seen before. It’s a really inspiring episode, and Liam brings real creativity and imagination to bringing an original product idea to life. Listen in to hear Liam share: An introduction to himself and his product Stix (01:40) The inspiration for creating Stix (02:28) How he became interested in the benefits of mindfulness (03:59) How Stix works and support children (05:16) Creating a product that also has an app (06:04) Using an accelerator program to access the technology and expertise to build the product (08:15) From final year project at university to product business (10:04) Their launch strategy (13:25) How they educate parents about how Stix can help their children (14:44) How they evolved and tweaked their website (14:59) Using case studies and videos to demonstrate the effectiveness of Stix (17:33) Working with schools (19:34) His number one piece of advice for other product creators (22:11) Advice for running a successful Kickstarter campaign (25:33) USEFUL RESOURCES: Stix Website Stix Facebook Stix Instagram Stix Linked In The Central Research Laboratory The ADHD Foundation Kickstarter LET’S CONNECT <a href="https://www.facebook.com/groups/product
Fri, July 28, 2023
Your Q4 sales strategy - with Anna Frapwell, Neon Digital Clicks
Anna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing. Anna Frapwell originally appeared on the podcast to talk about why you should be selling on Tik Tok. I invited Anna back to explain what you can be doing over the summer to prepare for a strong final quarter of the year, and boost your sales. We talk about why waiting until September will put you on the backfoot, and how you can take advantage of the summer lull to experiment with your advertising, and refine your message so that you are in the best possible position going into Q4. It’s full of simple, actionable ideas that you can implement now. If you would like more support, Neon Digital Clicks offer a free audit, which you can sign up for here . Listen in to hear Anna share: An introduction to herself and her business (01:28) Why it is best not to shut down over the Summer (02:16) When you should start thinking about Q4 (04:44) Why summer is a better time to start advertising rather than waiting until Q4 (06:26) Using the summer for audience building (08:55) Proactive things you can be doing now to make consistent sales in Q4 (10:43) Practical ways to build your email list (12:17) Tips for starting to advertise (14:53) How to use digital ads to shine a spotlight on your business, and identify things you can improve (17:11) Making sure you have the right foundations in place for digital advertising and messaging (19:16) The power of outsourcing (20:37) USEFUL RESOURCES: Neon Digital Clicks Website Neon Digital Clicks Facebook Neon Digital Clicks Instagram Neon Digital Clicks Linked In Neon Digital Clicks FREE AUDIT Podcast Epsiode 129: Why you should be selling your products on Tik Tok with Anna Frapwell Klaviyo LET’S CONNECT <a href="https://www.facebook.com/groups/product
Fri, July 21, 2023
How to protect your intellectual property - Kirsty Brummell - Trademark Tonic
Today on the podcast I'm speaking to Kirsty Brummell. Kirsty helps businesses ranging from startups to larger corporations to effectively protect, enforce, and manage their trademarks and designs. She gives advice on copyright matters and helps businesses realise the potential of their intellectual property. It’s something I know a lot of you would like to know more about, so I was thrilled to connect with Kirsty to learn more. In this episode we discuss the different kinds of intellectual property, how to protect yourself, how much you can expect to page, and what to do if you are working to a tight budget. We also cover what to do if you believe someone is violating your copyright and also what to do if you get contacted by someone to say that you are violating theirs. It’s a fantastic episode full of a huge amount of practical advice for anyone running their own business. The key takeaway is that Kirsty makes this complex subject a lot less scary - her overlying message is, whatever happens, please don't panic. I think that's a really reassuring message and hopefully you will feel the same after you've listened to the episode. Listen in to hear Kirsty share: An introduction to herself and her business (02:08) What intellectual property is, and some of the things you might want to protect as a small business (02:43) How automatic copyrights work (04:43) Patents (07:14) Trademarks and protecting your brand name (08:33) Top tips for registering a trademark (14:14) What you can expect to pay for these (16:25) The best ways to protect your intellectual property when you are on a tight budget (17:59) What happens after you have protection in place? (19:38) Monitoring and managing issues and infringements that might arise (21:33) What to do when a bigger brand copies you (23:05) What to do if you encounter copyright infringement (25:54) What to do if someone says you have infringed on their copyright or trademark (28:39) Dealing with a cease and desist letter (30:48) The meaning of ™ & R in a circle (33:39) Her number one piece of advice for protecting your intellectual property (36:21) USEFUL RESOURCES: Trademark Tonic Website Kirsty Brummell Linked In Trademark Tonic Linked In Trademark Tonic Twitter Trademark Tonic Facebook <a href="https://www.gov.uk
Fri, July 14, 2023
Sneek peak! Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg
Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell . EPISODE NOTES The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done. Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Chapter One. This isn't intended to be an audio book, so I may not read it out word for word in case you're following along, but I thought it might be nice to give you a little sense of what's included. Listen in to hear me share: An introduction (00:25) Chapter 1 (01:26) How to get the book (11:05) USEFUL RESOURCES: Buy My Book Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting st
Fri, July 07, 2023
How to launch a lingerie brand - with Tiffany Chiu - JulieMay Lingerie
Today I'm speaking with Tiffany Chiu from JulieMay Lingerie. JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no harsh chemicals/harmful dyes. Across the range, they are also nickel-free and latex-free, with no exposed elastics that will rub against your skin. All underbands and waistbands are carefully wrapped with double-layered Pima Cotton, designed with 100% Pure Silk inner layers, perfect for those who have under-boob sweats or rashes on the breasts. Tiffany shares what inspired her to set up her lingerie brand, how you go about certifying a product as allergy free and the materials they have to avoid. Tiffany also shares lots of useful information about how she has used awards to build her brand awareness and recognition, including tips on what sort of awards to enter and writing the applications. It’s a great episode all about how someone saw a gap in the market, and filled it with a brilliant product that solves a problem for lots of people. Listen in to hear Tiffany share: An introduction to herself and her business (01:20) Materials that people can be allergic to (02:02) What inspired her to start creating her bras (03:08) How she set about creating her product (06:27) Finding a factory to manufacture her bras (10:00) How she manages a product with different sizes (11:51) Helping customers understand the fit and measure themselves (13:29) How the brand has grown (15:10) The impact winning awards has had on the business (16:05) How to choose which awards to enter, and tips for filling out the applications (17:32) The process of getting her product certified as allergy free (22:15) Her number one piece of advice for product creators (25:43) USEFUL RESOURCES: Julie May Website Julie May Instagram Julie May Facebook Julie May Youtube Julie May Tik Tok LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noref
Fri, June 30, 2023
All about ecommerce law - with Clare Veal, Aubergine Legal
Do you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters. Clare is an expert in things law for e-commerce as well as lots of other areas. I seized the opportunity, and asked Clare all sorts of questions about everything including refunds, customer data, PCI compliance, terms and conditions and lots more. Clare was so patient, and answered everything, and shared lots of valuable resources and information. It’s a great episode to listen to whatever stage you are in of your business, as you can check that you are fully covered and compliant. As Clare explains, the majority of us will be compliant and we will be doing everything right. And if we are not, there'll be a really simple fix for it. So this definitely isn't an episode to worry you! If you have any questions after listening, please feel free to reach out to Clare, her contact details are at the bottom of these show notes. Listen in to hear Claire share: An introduction to herself and her business (02:15) The areas that e commerce law covers (03:10) The five key pieces of legislation you need to know about (03:58) Laws to be aware of around your website and how customers purchase from you (05:08) Sorting out your terms & conditions (06:51) Things to be aware of if you are selling digital products, and copyrighting your work (10:46) Consumer rights to be aware of (12:49) Devising your refund policy (14:44) Data protection (17:39) What is classified as customer data (22:55) How you can legally use your customers’ data for marketing (24:41) The CAP code - what it is and what you need to know (28:50) PCI Compliance - what it is and what you need to know (30:32) Other pieces of legal information it is good practise to include on your website (33:11) Legal requirements when working with influencers (35:58) Trademarks (38:18) Business Insurance and Protection for Product Businesses (41:37) Why you need an accountant (33:21) Her main advice for product creators (44:21) USEFUL RESOURCES: Aubergine Legal Website Aubergine Legal Facebook Claire Veal Linked In Cooling Off Periods: What’s a cooling-off period and h
Fri, June 23, 2023
Preparing to sell your products at Christmas - with Catherine Erdly
This episode is a timely release of episode I record a while ago with Catherine Erdly, the founder of the Resilient Retail Club Catherine helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares the best things that you can do as a product-based business now to prepare for Christmas, get ahead and boost your sales. It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! Listen in to hear Catherine share: An introduction to herself and her business (01:48) When to start planning for Christmas (02:25) Long-term Christmas planning (04:35) When to start talking about Christmas to your customers (09:45) Things you can do now to start prepping for Christmas (13:31) Jobs that you should leave now until after Christmas! (19:37) How to make the most of Christmas if your product isn’t a traditional gift (23:39) The particular opportunities you have this Christmas (28:) Tasks you should be doing after Christmas (30:13) Her number one piece of advice for product creators this Christmas (33:42) USEFUL RESOURCES: The Resilient Retail Club Website Resilient Retail Club Twitter Resilient Retail Club Facebook Resilient Retail Club Instagram Catherine Erdly LinkedIn Buy My Book: Bring Your Product Idea To Life LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open <
Fri, June 16, 2023
168 How to create a product to sell (re-release)
I have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sel l. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved. I’m rereleasing this episode, which is all about how to create a product in 10 weeks, as I think it ties in really well with the content of the book. Now the book is not about creating a product in 10 weeks, it is about taking as long as you need to create your product. However, the steps involved and the things I talk about match up. When I first created a product I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. In this episode I share with you the process I subsequently used to create products which is a lot more efficient, and it is packed full of practical advice. EPISODE NOTES Listen in to hear me share: My introduction (00:28) Week 1 - Get clear on your product idea (01:45) Week 2 - Validate your product idea (04:07) Week 3 - Data gathering & thinking about pricing (10:42) Week 4 - Prepare your supply communication (14:29) Week 5 - Research credible suppliers (17:25) Week 6 - Tracking responses (20:52) Ordering samples (24:16) Week 7 - Shipping & logistics (26:40) Week 8 - Finances (29:02) Week 9 - Placing your order (31:23) Week 10 - Creating a marketing & launch plan (32:19) USEFUL RESOURCES: Buy My Book Read the accompanying blog post Free Product creation weekly planner & checklist Free Validate your product idea Podcast: How (and why) to validate your product ideas Podcast: Should I source my product overseas? <a href="https://vickiwei
Fri, June 09, 2023
How to Build a Strong Brand, from the Foundations Up - with Cara Bendon
Today I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding. In this episode we dig deeper into branding, looking at brand values, how you tell the story of your brand, what the customer experience is like, and the types of shots to get on brand shoots. It's a great conversation and we share loads of examples and ideas of how you can grow your brand. Listen in to hear Cara share: An introduction to herself and her business (01:37) Why a strong brand is important (02:08) The Five W’s - a framework for thinking about your brand (02:51) How branding is more than just what you see (05:49) Telling the story of your brand (13:53) Why brand values are important and how to share them (16:24) How to delight your customers (23:15) The importance of personalising templates on websites like Shopify (35:36) How to personalise your brand on Amazon (38:04) Useful photos to get on a brand shoot (41:14) Her number one piece of advice for enhancing your brand (48:55) Cara is giving a 20% to podcast listeners, on all templates in the Branding Made Simple shop - just use the code VICKI20 at checkout. USEFUL RESOURCES: Cara Bendon Website Cara Bendon Instagram Cara Bendon LinkedIn Branding Made Simple Shop The Positive Planner Zip Us In BGreater Shoes Cara Bendon Episode 80 - How To Brand Your Physical Products BGreater Shoes Episode 149 - Selling A Product People Don’t Know They Need LET’S CONNECT <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer" target="_blank"
Fri, June 02, 2023
Creating products that break taboos - with Lucy Self - Save my Knickers
Today on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos. Lucy shares her story from formulating the product herself, to the unique challenges of marketing and selling a period related product. How do you show the product in use? Listen in to learn about some of the taboos that Lucy has come up against, and be inspired by how she has managed to move the conversation forwards, and create a product that reduces waste and has multiple applications including for those post surgery. Listen in to hear Lucy share: An introduction to herself and her business (01:47) How her product works (02:14) What inspired her to create her product (03:43) How she formulated the product - without a background in chemistry! (04:58) Realising her product had a wider appeal beyond just her personal use (06:52) The evolution of conversation around periods and previously taboo subjects (13:36) Challenging the status quo with her product and website images (17:07) The challenges of promoting her products on social media (19:13) Unforeseen challenges (21:27) How her product is manufactured and using a fulfilment centre (26:07) Her number one piece of advice for product creators (30:22) USEFUL RESOURCES: Save My Knickers Website Save My Knickers Facebook Save My Knickers Instagram Save My Knickers Youtube LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're jus
Fri, May 26, 2023
Working with customers to promote your business - with Charlotte Watts - Made on the Street
My guest today is Charlotte Watts, owner of Made on the Street. Charlotte makes stylish, affordable, sustainable clothing for babies and children. Charlotte set up her business in lockdown, teaching herself to sew, and sourcing original fabrics and prints online. Charlotte works closely with her customers, which informs the designs and patterns she makes. She also has a really interesting model of encouraging and incentivizing customers to promote her business, and shares some great tips about how to make this work for you. Listen in to hear Charlotte share: An introduction to herself and her business (01:20) What inspired her to set up Made on the Street (01:47) Sourcing fabrics from pattern designers in the UK (03:52) Working with pattern designers to create exclusive designs (06:20) Getting her fabrics printed (07:46) How the business has evolved in the past two years (11:58) Making and selling on demand (14:00) Getting feedback and input from customers (14:50) Using customer reps to promote her brand (16:00) Tips for finding the right people to work with (19:51) Her number one piece of advice for product creators (22:50) USEFUL RESOURCES: Made On The Street Website Made On The Street Instagram Made On The Street Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership H
Fri, May 19, 2023
All about Pop Up shops - with Ami Rabheru
Ami Rabheru is the founder of the Retail Business Hub and Scale with Wholesale Academy. Ami is a returning podcast guest, last time Ami was sharing her advice about selling your products via wholesale, and this time she is back to talk about another topic she is really passionate and knowledgeable about - popup shops. Maybe you’ve shopped at a pop-up shop, maybe you’ve sold your products in one. Ami explains what a pop-up shop is and the different methods of running one. We talk about how to look for shops to be stocked in, and what to expect when you are in that partnership. We also cover Ami’s top tips for setting up your own pop-up shop and how you might want to manage this. This really is the definitive podcast on pop-up shops! Listen in to hear Ami share: An introduction to herself and her business (01:38) How she fell in love with pop-up shops and started running her own (01:55) What a pop-up shop is (06:55) Different models of pop up shops (09:32) What a pop-up shop may expect from you (11:36) The benefits of working with a pop up shop (12:43) How to find pop-up shop opportunities (16:57) Things to consider before signing up with a pop up shop (17:54) How to navigate being in competition with other brands in a pop-up shop selling similar products (20:11) How pop up shops are developing (24:17) Your role in marketing a pop up shop (26:33) Tips for setting up your own pop up shop (27:37) Her number one piece around pop-up shops (34:17) USEFUL RESOURCES: The Retail Business Hub website The Retail Business Hub Instagram The Retail Business Hub Facebook The Retail Business Hub Twitter Ami Rabheru Linked In Podcast Episode 145 - How to get started wholesaling your products with Ami Rabheru LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, y
Fri, May 12, 2023
How to increase sales on Amazon - with Vicki Weinberg
This was an episode that I really wanted to record as I know that right now things are a little bit tough. Lots of businesses are seeing less sales, both on Amazon and elsewhere. So I wanted to share some really practical ideas of things you can do to improve your sales, cut down your costs, or both. Now, these tips are mainly going to be Amazon specific, but some will work in other places. So even if you’re not selling on Amazon, there might still be some ideas in here that you will find useful. Listen in to hear me share: Why you shouldn’t quit (01:06) Ways to save money when you are selling on Amazon (02:41) How to optimise your ads performance (04:30) Review your inventory (07:50) Review your shipping prices (09:00) Review your product price, does it still make sense (11:28) How you can increase your sales (13:35) Review your product listings (13:49) How to get more reviews (18:12) Share your Amazon listings with others (20:32) Ways to boost your sales by spending a little bit of money (21:07) Start a sponsored product campaign (21:15) Set up discounts or promotions (22:32) Is Amazon the right marketplace for you and your products? (24:05) How I may be able to help you (25:12) USEFUL RESOURCES: FREE AMAZON CHECKLIST FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling Podcast Episode 159 - How to start selling on Amazon Podcast Episode 68 - How to successfully launch a product on Amazon Blog Post: How to optimise your Amazon Sponsored Products advertising campaigns HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package <a href="https://vickiweinberg.com/amazon-t
Fri, May 05, 2023
How to get the most out of Shopify (2.0) - with Elle Williamson - The Ecommerce Assistant
My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle joins me to explain the Shopify 2.0 update, which has not received much publicity, and outlines what these new updates mean, and the additional features now available. Elle also shares a lot of great advice about how to personalise and elevate your Ecommerce website, and much of this advice will translate to whatever platform you are selling on. Whether you are thinking of setting up an ecommerce website or looking for ways you can boost the performance of your current platform, there are lots and lots of tips here to take away and try. Listen in to hear Elle share: An introduction to herself and her business (01:24) What Shopify is (03:03) The advantages and plus points of Shopify (04:06) How Shopify compares with Amazon (05:39) What the Shopify 2:0 update is (07:01) The changes that Shopify have made, including reducing the need to rely on apps (08:05) How to get the updates (11:43) How much time to schedule for updating your Shopify to 2:0 (14:31) How to update your theme (17:44) What a theme is, and what to look for and consider when choosing a theme (19:05) How to demo and test a theme before purchasing (24:01) How much you expect to pay if you choose a paid theme (25:03) Tips for how to personalise a free theme, and make it stand out (29:00) Recommended best practises for your Shopify website (34:41) Examples of brands that have great Shopify websites (44:09) Ways to elevate your website with Shopify 2:0 (48:38) Her number one piece of advice for having a great Ecommerce website (53:04) USEFUL RESOURCES: The Ecommerce Assistant Website The Ecommerce Assistant Instagram Elle Williamson Linked In Shopify Beauty Pie Passenger LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" re
Fri, April 28, 2023
How to create and sell a unique food product - with Dan Shearman - The Wilder Kitchen
My guest today is Dan Shearman of The Wilder Kitchen. Dan was originally a street food chef, and created the UK’s original chilli infused hot honey, Wilder Bee Hot Honey, which is sold into retailers and restaurants across the UK. Dan explains what Hot Honey is, how he came to create his own recipe, and how he has since scaled the business from selling on a food truck to outsourcing production and distribution and supplying major national chains. We look at specific food industry challenges, such as getting the nutritional and shelf life information you need, and the changes that need to be made to recipes as you scale up production quantities. We discuss how he got stocked by a range of retailers, his experience of selling on Amazon & Faire, and the challenges of staying ahead of every changing trends in the food industry. Listen in to hear Dan share: An introduction to himself and him business (01:24) Dan’s food truck journey and how he discovered hot honey (01:49) Developing his own hot honey, and starting to sell it (02:22) Deciding to scale up the business, and bringing in a business partner (03:51) Making the shift from selling from a food truck, to selling to trade and online, and the factors that needed to be considered (04:27) Transitioning from making a product by hand to finding a production partner (06:51) Changes that need to be made to recipes as you scale production (09:56) The process of getting nutritional and shelf life information for your product (12:43) Getting stocked by restaurants and small independent retailers (13:58) Why they rebranded and changed the product name (15:24) Getting approached by retailers who want to stock their product (16:12) The additional costs that come with scaling such as paying distributors, and how this affects your profit margins (17:55) Ways to use hot honey, and recipe tips (25:37) His experience of selling a food product on Amazon (27:47) Getting reviews from customers (30:13) His experience of selling on Faire (32:14) Using fulfilment warehouses (37:45) His number one piece of sales advice for product creators (39:29) USEFUL RESOURCES: The Wilder Kitchen website The Wilder Kitchen Instagram The Wilder Kitchen Facebook The Wilder Kitchen Twitter Faire LET’S CONNECT <a href="https://www.facebook.com/groups/productcreators
Fri, April 21, 2023
Selling tea sustainably - with Jenny Tse - Sipping Streams
My guest today is Jenny Tse Sipping Streams Tea Company. Sipping Stream Tea Company is an international award-winning tea company and tea educator based in Alaska. Direct tea importer and master blenders. Creating community through their tea offerings: loose-leaf tea, custom blend specialty teas, matcha tea, fireweed honey, bubble tea kits, tea accessories and more! Jenny started her business 17 years ago, so we chatted about how e:commerce and sourcing international suppliers worked before the explosion of social media and e:commerce sites such as Shopify. Jenny shares how she used her background as an academic and teacher to set up her business . And for all you tea lovers out there, Jenny also shares lots of fascinating information about tea including the benefits of drinking it, how tea farms are set up, and how she ensures that she sources her tea sustainably. Listen in to hear Jenny share: An introduction to herself and her business (01:29) What inspired her to set up Sipping Streams (01:51) The benefits of drinking tea (03:48) How she moved from drinking tea, to setting up her own tea business, and the role her heritage played (05:00) How she sources her tea (10:08) Finding suppliers before the explosion of social media (12:28) Sourcing tea sustainably (15:43) The process of setting up a tea farm (22:56) How she initially started selling the tea, and how being a teacher helped (27:06) Her first physical store (30:12) When she decided to give up teaching, and run the business full time (33:09) Starting to sell online in 2009, and the differences with e:commerce now (35:34) His number one piece of sales advice for product creators (36:56) USEFUL RESOURCES: Sipping Streams Website Sipping Streams Facebook Sipping Streams Instagram Sipping Streams Twitter Sipping Streams Youtube LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: <a href="https:/
Fri, April 14, 2023
How to start selling on Amazon with Vicki Weinberg
How do you start selling on Amazon? In this episode I walk you through everything you need to know about setting yourself up and starting to sell on Amazon, from how to apply to become an Amazon seller, through deciding whether to fulfill orders by FBA or FBM, to what to do to encourage those first orders once your account is all set. Listen in to hear me share: Why you should consider selling on Amazon (01:20) How to check if Amazon is the right marketplace for your product (02:15) How to apply to become an Amazon seller (03:22) How to decide which type of Amazon seller account you need (04:42) How to sign up for an Amazon seller account, and the information that you will need (07:40) Verifying your account, and what to do if you have issues (10:28) Deciding how you want to fulfil orders, FBM vs FBA (12:43) Things to do if you decide to FBM (15:58) Things to do if you decide to FBA (17:58) Creating your product listings (19:00) The format for Amazon product descriptions (19:53) Setting up the brand name for your product (21:00) Sourcing and setting up barcodes (22:03) Working out if you need a Safety Data sheet (23:14) Products that will need approval from Amazon (24:20) What Amazon Brand Registry is and why you might want it (25:39) What happens next and why pay per click advertising is worth trying (26:36) Free ways to spread the word (27:39) How I can help you get started with selling on Amazon (19:59) USEFUL RESOURCES: I have written a blog post to accompany this episode, which you can read here My Amazon launch package Amazon Seller Central GS1 Org - for barcodes FREE AMAZON CHECKLIST FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling Blog post about whether you should sell on Amazon Blog post about writing product listings <a href="https://player.captivate.fm/episode/1f1f04d2-760b-41d6-ab8e-447dee382cd0" rel="noopener
Fri, April 07, 2023
How to curate a shop using Faire - with Jennifer Cooper - Kindred Spirits shop
Today I'm talking to Jennifer Cooper. Jenny is the founder of Jennifer Cooper Timesaver, and with her team Jenny provides time saving support, support to small business owners and entrepreneurs. Jenny's also the founder of Kindred Spirits, a community for fellow small business owners that provides opportunities for connection and collaboration with unique events and group mentoring. And as part of Kindred Spirits, Jenny has recently set up the Kindred Spirit Shop, a curated collection of stationery and crafts for small business owners. So these are perfect gifts for clients, colleagues, your team members, or even yourself. So Jenny sources all of her products from Faire, which we spoke about, um, in a previous episode with Em Royston, who has a small business who sells her products wholesale on Faire. So speaking to Jenny today was amazing because it means we're getting the other side of the story and finding out what Faire is like for a buyer. I was really pleasantly surprised to hear that the experience for a buyer is just as positive as Em's was as a seller. And we, lows as usual, went into all the questions, all the logistics about how you curate and buy products on Faire Listen in to hear Jenny share: An introduction to herself and her business (01:39) What inspired her to set up an online shop (03:08) Who the shop is aimed at (05:15) Her background in retail (06:15) Starting to buy stock, and the amount of capital you need (09:41) How she discover Faire (10:47) The sort of business that are on Faire that you can buy from (12:53) How she curated what to stock (13:35) How the pricing works (16:39) How the ordering process works (17:42) Creating product descriptions (20:12) The joy of retail (22:34) Trying to predict what will sell and building out a range (25:25) Advice for using Faire if you don’t have a retail background (26:31) Making sure you don’t buy all the things (29:03) The application process (30:02) The opportunities for artists and creators to sell on Faire (31:33) Her number one piece of advice for other product curators (34:03) USEFUL RESOURCES: Kindred Spirits Shop Website Kindred Spirits Facebook Kindred Spirits Instagram Jennifer Cooper Timesaver Website Faire <a href="https://vickiweinberg.com/captivate-podcast/selling-to-retailers-using-wh
Fri, March 31, 2023
How to expand a family business - with Ryan Margolin - Professional Hair Labs
Ryan Margolin is the CEO of Professional Hair Labs, a cosmetic manufacturer who supply private label products and also custom formulate and contract manufacture for companies globally. Professional Hair Labs started off as a two-person family business and has now expanded massively with locations in the USA and Ireland and they sell their products to distributors, wholesalers and retailers all over the world. We discussed how they have successfully scaled whilst still remaining a family business, and key things to consider when scaling globally including manufacture, intellectual property rights, and how to make sure that you are not the bottleneck in your own business. Ryan has lots of brilliant advice, and there is lots to take away from this episode if you are looking at scaling your business, or selling your product globally. Listen in to hear Ryan share: An introduction to himself and his business (01:20) What inspired his family to set up Professional Hair Labs (02:06) How Ryan got involved in the business (03:19) The move to rolling out their products globally (04:21) Selling B2B (05:06) Formulating and manufacturing their products (07:56) Why they have moved their manufacturing in house as the company has grown (09:23) Growing the team from a 2 person business to having over 25 staff (13:29) The first positions that they decided to hire for as the business grew (14:24) The upsides and downsides of running a family business (15:36) Tips for growing and scaling a business (18:51) Motivating yourself (21:27) The importance of having the right people around you (22:23) Ensuring that you do not become the bottleneck in your business as it grows and scales (23:09) Advice for selling your product globally, and the importance of getting your IP in (24:13) His number one piece of sales advice for product creators (31:02) USEFUL RESOURCES: Professional Hair Labs Website Professional Hair Labs Twitter Professional Hair Labs Facebook <a href="https://mailtrack.io/trace/link/87a4a393cc811d88d2761e37239e4954aeb11684?url=https%3A%2F%2Fwww.instagram.com%2Fprofessionalhairlabs%2F%3Fhl%3Den&userId=6041139&signature=f72d12
Fri, March 24, 2023
Charlie Day: How to sell more products
Charlie Day is a multi-award-winning entrepreneur who has built three multi-six-figure businesses from the ground up. Charlie is passionate about helping business owners create more sales in their businesses and proclaims that ‘sales is easy if you just know how.’ She runs the free Facebook community for business owners, The Entrepreneurs Growth Club. This is a must listen to episode, as Charlie brilliantly challenges the mindset blocks many of us have around sales, and shares her methods for generating more income, more customers and more clients in your business. Listen in to hear Charlie share: An introduction to herself and her business (01:27) Why selling has a bad rap (02:41) What sales is actually about - listening (03:21) The mindset shift that you need to make (05:07) The importance of follow up (06:13) Understanding and making the most of hot leads and warm leads (08:02) Selling with integrity (09:51) Growing your business on your own terms (10:37) The power of your own confidence in your products and services (12:27) What a sales strategy is and why you need one(13:58) Understanding and improving conversion rates (16:15) Sales strategies for product businesses (17:45) The importance of knowing your numbers and where sales are coming from (18:32) Using sales targets (19:59) The importance of hard work and consistency (20:34) The 3 things to do immediately (21:31) The importance of customer service (22:40) Making the most of your sales funnel (23:47) How to bring more money into your business (24:41) Why you should start selling right not, even before your product launches (25:47) Her number one piece of sales advice for product creators (29:15) USEFUL RESOURCES: Charlie Day Website The Entrepreneurs Growth Club Facebook Group The Entrepreneurs Growth Club Podcast Charlie Day Instagram Charlie’s Book: Sales Is Easy If You Just Know How ! Phonics With Robot Reg LET’S CONNECT Join my free Facebook group for product makers and creators </p
Fri, March 17, 2023
Number one piece of advice for product creators - part 2
It’s episode 155, and 3 years since I started this podcast. I've spoken to so many wonderful product creators and people who support product creators over the last three years, and I have learned so much from absolutely everyone that I spoke to. To celebrate I have put together a compilation of some of the best advice I have heard over the years.If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to! Listen in to hear top tips from: Stephanie Orr, (01:10) Meera Bhogal, (02:05) Iain Moore, BGreater Shoes (03:15) Laura Gillett, (05:29) Louise Almond, (06:56) Demi Pendakis, Find Your Glow Ltd (08:04) Cara Sayer, Snooze Shade (09:20) Claire Grant, OriOrso (11:45) Vic Wood, Greener Beauty (12:54) Marieke Syed, Snackzilla (14:01) Ciara Westhead, Pico UK (15:13) Trish ODwyer, Autism Threads (20:02) Raksha Patel, Reflect With Raksha (21:43) Charlotte Phillips, Rugsy Lugsy (23:14) Puvan Briah, (24:29) Amanda Davey, Tilia Publishing (25:21) Georgina Robinson, Juniper Studio (25:54) Em Royston, Chasing Threads (28:25) Tas, Very Craft Tea (30:32) Janet Murray, (33:32) USEFUL RESOURCES: Listen to the episodes in full: Episode 102 Taking part in an accelerator to grow your business - with Stephanie Orr Episode 101 How to create an integrated range of products & services - with Meera Bhogal Episode 149 Selling a product people don't know they need - with Iain Moore - BGreater Shoes Episode 130 Getting ready to launch your first product- with Laura Gillett Episode 87 Getting ready to launch your first product - with Louise Almond Episode 133 Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd Episode 88 Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade <a href="https://player.captivate.fm/episode/728270fb-8a2f-4416-87d2-88429
Bonus · Fri, March 10, 2023
My experience on Dragons Den - Chris Lefteri , Fixits
In episode 152 I spoke with Chris Lefteri from FixIts, who talked about his unique product. On 9 March 2023 Chris was on BBC’s Dragons Den. In this short episode, I speak with Chris about what it was like, what it involves and whether he’d recommend it as an experience! USEFUL RESOURCES: Episode 152 Fixits Website Fixits Facebook Fixits Instagram Fixits LinkedIn Fixits Pinterest Fixits Twitter Kickstarter LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the li
Fri, March 10, 2023
How to create your own supplement brand - with Leslie Kenny - Oxford Healthspan
Leslie Kenny is the Founder and CEO of Oxford Healthspan, an anti-aging supplement brand that contains spermidine, a potent organic compound that inhibits six of the nine hallmarks of aging. She is also a co-founder of Oxford Longevity , which brings together scientific experts to discuss the latest breakthroughs in health and aging by providing free public health webinars. It was fascinating to talk to Leslie about the industry, and how she has brought her supplements to market. We talked about the challenges of educating your audience, launching and managing a business globally, and the different requirements of selling supplements in different markets. Leslie covers everything from where has the strictest rules, to the practicalities of running a global business when you also have children sitting GCSE and A-Level exams this year. Listen in to hear Leslie share: An introduction to herself and her business (01:21) How she has brought her products to market (02:24) The difference between natural and synthetic supplements (04:46) Educating an audience on the benefits of the supplements (08:52) The importance of understanding where and how your supplements are sourced (11:20) What inspired her to create her own brand(13:36) The process from idea to getting the product on the market (16:49) The impact of having a famous person, Carol Vorderman, use your product (18:15) Launching her product simultaneously in the UK and USA (19:04) The differences between health marketing guidelines in the UK and USA (19:42) The countries around the world that have the strictest requirements (20:31) Adapting the marketing message for different national markets (22:17) The practicalities of running a business in the USA and UK (26:10) The impact of Brexit on an international business (27:36) His number one piece of advice for other product creators (28:10) USEFUL RESOURCES: Oxford Healthspan Website Oxford Longevity Project Oxford Healthspan Instagram Leslie Kenny Instagram LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer
Fri, March 03, 2023
Curating products to sell - with Millie Jaspert - Spark Bubble
Millie Jaspert is the founder of Spark Bubble,an online store selling bath-toys particularly for children aged 2-9 years old. Millie has developed some of these toys herself and others are a curated collection created by other brands. Millie is also a Primary Teacher so has chosen open-ended toys and shares suggestions for ways children can explore and learn with them. We had a really interesting conversation about how Millie has curated a selection of products which complement her own designs, and have allowed her to more easily grow her brand and business. Millie also explains how selling her products through a pop up shop has given her lots of opportunities to meet other local business owners and get direct feedback from customers. Listen in to hear Millie share: An introduction to herself and her business (01:08) Sourcing toys from other brands to sell in her store (03:03) Designing her own product, and how selling other bath toys has helped her build a customer base to then sell her own product to (07:33) Combining running a business with being a teacher, and the transferable skills that she can use (10:34) Combining existing products into play set (11:44) The benefits of selling her products in a pop-up shop (14:42) Getting feedback from children (20:50) The criteria she uses when selecting products for her website (22:19) His number one piece of advice for other product creators (24:09) USEFUL RESOURCES: Sparkbubble Website Sparkbubble Instagram Sparkbubble Facebook Kensington Olympia Toy Fair LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve
Fri, February 24, 2023
The challenges of creating a unique product - Chris Lefteri - Fixits
Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office. Chris shared how he turned a useful material into a marketable product and the challenges of creating and marketing a unique product, where the audience needs to be taught how to use it. Chris also shares his advice from running a successful Kickstarter campaign. You will go away with lots to think about, and planning to order a pack of Fixits to try for yourself. Listen in to hear Chris share: An introduction to himself and his business (01:04) What Fixits are and how they work (01:30) What inspired him to create Fixits (03:31) Turning a useful material into a marketable product (05:11) Finding and working with a manufacturer (09:09) Manufacturing a product responsibly (11:45) Lessons in creating products in small batches (10:48) The challenges of selling a unique product (14:09) Teaching the public about your product (16:42) His advice for running a Kickstarter campaign (18:09) His number one piece of advice for other product creators (23:07) USEFUL RESOURCES: Fixits Website Fixits Facebook Fixits Instagram Fixits LinkedIn Fixits Pinterest Fixits Twitter Kickstarter LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. Th
Fri, February 17, 2023
Should you sell your product on Amazon? - with Vicki Weinberg
I work with a lot of Amazon sellers everyday, helping them set up and grow their Amazon account. I see a lot of people do well – but I also see people who don’t. What’s worse is that for some of them there are reasons for this, out of their control, and they might have been better off focusing their time and effort into another marketplace. In this episode I share why Amazon might be the right platform for you, how to determine this and things that you might want to consider. Listen in to hear me share: An introduction to me and why I wanted to record this episode (00:24) The foundations of getting started selling on Amazon (03:25) Why you should sell your product on Amazon (04:29) The advantages of FBA (fulfilled by Amazon) (07:15) Accessing a global market (08:15) Things that aren’t so great about Amazon, seller support (09:08) Things that aren’t so great about Amazon, there is a lot of competition (10:33) Product listing rules you need to adhere to (11:52) The sort of products that Amazon works well for (13:27) The importance of researching the market and your competition (15:44) Free tools you can use (16:34) How I can help you get started with selling on Amazon (19:59) JUNGLE SCOUT DISCOUNT CODE: Go to get.junglescout.com/vicki to access a whole suite bestselling tools for building and running a successful Amazon business. USEFUL RESOURCES: I have written a blog post to accompany this episode, which you can read here PODCAST: Where’s the best place to sell your products online FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling PODCAST: Common Amazon issues and how to resolve them TOOL: Jungle Scout BLOG: Jungle Scout - My favourite tool for selling on Amazon TOOL: FBA Revenue Calculator HOW I CAN SUPPORT YOU ON AMAZON: My Free Resources <a href="https://vi
Fri, February 10, 2023
Knowing the true value of your products - with Lucy Herron - Sloafer
Today I'm talking with Lucy Herron, the founder of Sloafer, a women's shoe brand that handmakes ballerina pumps with an all day sneaker comfort sole. It’s a really powerful episode, as Lucy is incredibly articulate about the importance of valuing your product and yourself. Lucy explains how she has chosen to work with a factory that pays a fair wage, and why she is shunning fast fashion practices. Instead she has built a very successful business model creating limited batches of shoes, which are in demand, and regularly have waiting lists. I found it really empowering, and if you have ever doubted how you price your products, this is the episode to listen to. Listen in to hear Lucy share: An introduction to herself and her business (01:29) Her inspiration to create Sloafer (01:41) The journey from having the idea to getting the shoes made (04:19) Creating an in demand product, and minimising waste by having a wait list (06:15) The importance of working with a factory that pays a fair wage, and how this affects the price of the shoe (07:10) Managing seasonal ranges and restocks (08:46) Lessons in creating products in small batches (10:48) Communicating with customers on a waitlist (14:36) The importance of knowing and charging the value of your product, and avoiding the temptation to do deep discounts (16:04) Valuing yourself and your product (18:43) The negative impact of fast, cheap fashion (21:26) Her experiences seeking investment as a female business owner (23:45) Her number one piece of advice for other product creators (29:34) USEFUL RESOURCES: Sloafer Website Sloafer Facebook Sloafer Instagram Lucy Herron LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is n
Bonus · Mon, February 06, 2023
Jungle Scout – My favourite tool for selling on Amazon
Something I get asked a lot is what software I use and recommend when working with Amazon. Over the years I’ve tried a lot - and my favourite is Jungle Scout. I’ve been using it for years, ever since I first started selling on Amazon and I’m still using it daily to help other Amazon Sellers. In this bonus episode I explain the features, what I use it for, and whether it might be a good fit for you. USEFUL LINKS Blog post for this episode Jungle Scout one month trial If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, February 03, 2023
Selling a product people don't know they need - with Iain Moore - BGreater Shoes
Today I'm talking with Iain Moore from BGreater Shoes. BGreater Shoes design and sell affordable kids foot friendly shoes which are designed to allow children’s feet to grow, develop and move more naturally than most high street brands, whilst importantly looking after parents wallets and time. Iain and I discussed why he set up BGreater Shoes, and the particular challenges of designing and manufacturing shoes. Iain explained what barefoot shoes are, how they differ from normal shoes, and the benefits to children’s health and development. From how a Dragon’s Den episode inspired him to set up his own business, to how to develop a marketing strategy for a product people don’t know they need, it is a great episode with lots of thoughtful advice and suggestions. Listen in to hear Iain share: An introduction to herself and her business (01:14) What inspired him to start BGreater Shoes (01:24) What barefoot shoes are, and how they differ from regular shoes (03:53) The detrimental impact some shoes can have on feet and the body (05:23) The process of designing and creating the shoes (09:11) Working with a freelance designer (11:05) Getting the shoes manufactured (14:32) Ensuring that the production costs were kept down so that the shoes are affordable (15:35) The importance of mindset, and positivity in making his business successful (17:56) Working with parents and children to get feedback on the shoes (20:07) The challenges of educating people as to the benefit of barefoot shoes when they have not heard of them (23:48) Making your customers lives as simple as possible (27:10) Iain’s own children’s feedback on the shoes (31:01) Ensuring shoe sizing is correct (32:40) His number one piece of advice for other product creators (42:50) USEFUL RESOURCES: BGreater Shoes Website BGreater Shoes Twitter BGreater Shoes Facebook BGreater Shoes Instagram Iain Moore Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me M
Fri, January 27, 2023
Selling to retailers using wholesale platforms - with Em Royston- Chasing Threads
This week my guest on the podcast is Em Royston from Chasing Threads. Chasing Threads make stitchable accessories and cross stitch kits for the modern world. The first collection of unique, stylish and functional accessories that can be stitched and personalised, born from the idea to 'sew where you go'. Em has an interesting background, having previously worked for product brand Suck UK. We talked about how this combined with her passion for crafts and travel led her to set up Chasing Threads. Em has has great success selling her products through distributors and wholesale platforms such as Faire. Em explains how it works, her top tips for making those platforms work for you, and how she got started. It’s really inspiring, and my guess is after listening to this podcast you will be hurrying over to Faire to see if it is the right platform for you. Listen in to hear Em share: An introduction to herself and her business (01:18) How and why she started Chasing Threads (02:02) Setting up her business whilst living in Hong Kong (04:16) How being in Hong Kong dramatically increased the speed of getting her products manufactured (05:07) Launching a product via a kickstarter campaign (07:01) Whether she would recommend running a kickstarter campaign again (09:50) Setting up on Woocommerce, then moving to Shopify, and selling on Etsy and Not On The High Street (11:28) Starting to sell via wholesale and trade shows (14:12) The challenges and advantages of running a business from Hong Kong (17:29) Selling globally via distributors, and how this can help you circumvent Brexit issues (18:43) Selling through Faire (24:19) Tips for nurturing customers through Faire (27:02) Faire alternatives including Ankorstore (30:01) Top tips for selling on wholesale platforms (31:01) Her number one piece of advice for other product creators (33:58) USEFUL RESOURCES: Chasing Threads Website Chasing Threads Facebook Chasing Threads Instagram Chasing Threads Pinterest Suck UK Top Drawer Maison Objet Faire <a href="https://www.ankorstore.com/" rel=
Fri, January 20, 2023
Thinking about working with me in 2023?
In this week’s episode, I share the ways that I can support you and your small business. I specialise in promoting small businesses on Amazon. I know Amazon is not for everyone. So I wanted to share why I work on this platform, and the advantages I believe it offers small businesses. I am not affiliated in any way with Amazon, these are just my honest, professional opinions. Listen in to hear me share: An introduction to the topic (00:39) Why Amazon is a good opportunity for your small business (02:02) The advantages of selling on Amazon vs your own website (04:10) How using Amazon FBA can save you time and space! (05:24) How Amazon can give you an easy global reach (06:15) My strategy sessions (08:17) Getting in touch with me (09:44) USEFUL RESOURCES: My Free Resources Is Amazon Right For You? Mini Strategy Session Amazon Account Audit Amazon Launch Package Amazon Training Q&A Hour Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looki
Fri, January 13, 2023
Creating a product to solve a problem - with Laura Seago - Futliit
This week my guest on the podcast is Laura Seago from Futliit. Futliit makes LED backpacks that use tech to make you properly visible. Our smart light-up backpacks are ideal for kids walking to school, commuters and in fact anyone who needs to be seen at night. Laura is a wonderful example of someone who saw a problem, and created a product to overcome this. Once she started looking into road safety stats she found that the majority of pedestrian accidents were between 3-6pm, when people are walking home from school and work. Laura worked with her family and carefully assembled team of teen testers and parents to develop the Futliit LED backpack. Laura shares the challenges and rewards of designing a product for teens, sourcing suppliers, dealing with covid delays, and marketing a new product that people do not know to look for. We also cover the specific mindset challenges of setting up your own business in mid-life, and navigating new technology and marketing platforms. Listen in to hear Laura share: An introduction to herself and her business (01:14) The inspiration for creating Futliit (01:44) The seriousness of the problem (04:31) Researching the market to see if there was anything else that solved the problem (07:09) Putting together a test group of teens and parents (09:01) Finding a manufacturer (15:55) Dealing with delays in getting hold of samples (18:36) Teaching herself the skills to run the business (22:12) The challenges and rewards of creating a product for teenagers (26:08) Marketing a product which people don’t know to look for (31:06) Learning about SEO (32:32) Choosing the right social media platforms to be on (33:56) Using your network (39:11) The importance of mindset and confidence when running your own product business (42:42) Her number one piece of advice for other product creators (51:48) USEFUL RESOURCES: Futliit Website Futlitt Facebook Futliit Instagram Laura Seago Linked In Coventry & Warwickshire Chamber Of Commerce LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram <a href="http://www.vickiweinberg.com" rel
Fri, January 06, 2023
How to get started wholesaling your products - with Ami Rabheru - The Retail Business Hub
Have you considered wholesaling your products? Or are you looking for a fresh take on how to do this? Today’s podcast guest is perfectly positioned to share a wealth of knowledge on this topic. Ami Rabheru is the founder of The Retail Business Hub and Scale with Wholesale® Academy. Ami is a Retail business consultant and product strategist. She specialises in teaching productpreneurs® how to build retail brands, and the strategic action steps to approach, pitch and sell products to retailers, whilst empowering them with the knowledge of the big business skills they need to start, grow and scale a successful product brand. Ami shares everything you need to know from how to ensure you are retail ready, to what sort of retailers to approach, and how to make a successful pitch. If scaling your business through wholesale selling is on your business plan this year, this is the episode for you. Listen in to hear Ami share: An introduction to herself and her business (01:33) Why you might want to sell your product via wholesale (01:49) What your product needs to be retail ready (03:55) What to use to approach retailers if you have just started out (07:10) What makes a successful pitch (08:49) Practical steps you will need to take to ensure you are retail ready, and can scale production (11:34) What pitching is actually like (14:39) How to approach retailers (17:14) Which sort of retailers to approach first (18:53) Things to be aware of (21:32) Making sure you approach the right retailers for your product (23:49) Pop-Up Shops (25:46) Her number one piece of advice for anyone wanting to get started with wholesaling their products (34:00) USEFUL RESOURCES: The Retail Business Hub Website The Retail Business Hub Instagram The Retail Business Hub Facebook Ami Rabheru Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join any
Fri, December 30, 2022
How to launch a fashion brand - with Helen Barker - the Fika Edit
Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand. We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand. Listen in to hear Helen share: An introduction to herself and her business (01:17) The current issues with the fashion industry, and how Fika is addressing these (01:41) What slow fashion is (05:04) How to source and produce clothes responsibly (07:51) Finding suppliers (11:00) Their design process (13:43) How they do true to fit sizing for their clothes (14:46) Why true to fit clothing matters (16:07) Launching a fashion brand (18:38) Doing their first show (23:32) Getting stocked in shops (25:47) Finding stockists at Trade Shows (26:47) Setting up a website (30:11) Her number one piece of advice for anyone looking to set up a fashion brand (32:57) USEFUL RESOURCES: Fika Edit Website Fika Edit Instagram Fika Edit TikTok Fika Edit Pinterest Moda LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-product-idea.captiv
Fri, December 23, 2022
20 Top Tips from Product Creators
This week I thought I'd re-release one of my very favourite ever episodes. If you’re a regular listener you’ll know I ask all product creators who join me on the show for their number 1 piece of advice. For episode 50, I put together a compilation of 20 of the best tips I'd heard from product creators. If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to! Listen in to hear top tips from: Silke Thistlewood, Raise Up Mums (02:08) Lauren Hampshire, the Milky Tee Company (03:54) Lynsey Pollard, Little Box of Books (04:46) Kate Tompsett, Happy & Glorious (06:02) Keisha Shah, Teddo Play (08:24) Suzanne Hemming, Thea Chops Books (10:54) Bee Veronica Moore, Witty Ditty Designs (12:10) Lau Morrachini, the Creative Upcycler (15:02) Alice Clover, Author (18:10) Dawn Friday, Girl Friday Embroidery (18:48) Sophie Lilley, Munchkin and Bear (19:49) Harjit Sohotey-Khan, Jewelled Buddha (20:48) Ruth Bradford, the Little Black and White Book Project (21:55) Becky Perry, Paper Pattern Scissors (24:44) Priya Khan, Little Crystal Minds (26:23) Monique Horrigan, The Dou-Douds (27:40) Catherine Marche (28:52) Natalia Bolek, Naboso Handmade (31:37) Christina Pickworth, This Mama Does (33:26) Ruth Bussey, Ink and Scribbles (35:22) USEFUL RESOURCES: Listen to the episodes in full: Episode 4 - How Silke created her resilience cards (and a new revenue stream) Episode 7 - The reality of a 'successful' products business - with Lauren Hampshire, The Milky Tee Company Episode 13 - Creating a products business by sourcing and curating - with Lynsey Pollard Episode 15 - How to open a shop - with Kate Tompsett Episode 17 - A family-run products business - with Keisha Shah, Teddo Play <a href="https://bring-your-product-idea.captivate.fm/episode/how-to-write-and-publish-your-own-books-with-suzanne-hemming-thea-chops-books" rel="noopener
Fri, December 16, 2022
Business impact vs business growth - with Kresse Wesling - Elvis & Kresse
Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021 Elvis & Kresse also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives. Kresse loves to help people build businesses which solve environmental and social problems. I’m so pleased to have Kresse on the podcast to find out more about how they started their business, and the work that they are doing now to improve the world around them and the way that we are all doing business. It is a really inspiring podcast, and I am sure it will inspire you to see how you make the world a better place. Listen in to hear Kresse share: An introduction to herself and her business (01:22) The inspiration for setting up Elvis & Kresse (01:55) Her background and prior experience (03:05) The process of turning decommissioned fire hoses into beautiful products (05:58) Why the fire hoses are decommissioned and were ending up in landfill (09:48) The process of designing beautiful products from the fire hoses (11:27) Creating your own path when you have a business doing something no one has done before (14:11) The impact Elvis & Kresse has had, and the businesses following in their footsteps (15:40) Being a living wage employer, and donating 50% or profits to charity (18:06) Why their impact matters more than business growth (21:29) How their range has grown, and new Elvis & Kresse products (23:03) Working with the Burberry Foundation, and training women as solar engineers (23:52) Why they decided being sustainable wasn’t enough, and are aiming to be net regenerative (26:16) Maintaining their independence (29:35) Her number one tip for how to make your business more sustainable (30:20) USEFUL RESOURCES: Elvis & Kresse Website Elvis & Kresse Facebook Elvis & Kresse Instagram Elvis & Kresse Twitter LET’S CONNECT Join my free Facebook group for product makers and creators </p
Fri, December 09, 2022
Using email marketing to sell your products - with Shona Chambers
Today on the podcast, I'm delighted to have Shona Chambers join me. Shona is a returning guest, who first appeared on the podcast 2 years ago. Um, Shona is a marketing consultant and she's here today to talk specifically about how to grow your email list. She talks about why it's important for small businesses to have a list, how you might grow it, and if you do have an email list of people on, you know, what sort of things should you be sending to them. I found it incredibly useful, and we have included tips specifically for product based businesses, and those of you selling on Amazon. Listen in to hear Shona share: An introduction to herself and her business (01:26) What email marketing is (02:00) Why it is important to have an email marketing list (03:29) Some good ways to get people to join your list (06:19) What sort of content to send to your email list to keep them engaged (10:47) How often to email your list (12:53) What to do if you have a healthy email list, but haven’t sent an email for a while (17:27) Ideas for the sort of content product businesses can send out (19:31) Her number one tip for how to market your products via email (21:33) USEFUL RESOURCES: Shona Chambers Website Shona’s Book 100 Marketing Tips for Small Business Owners Shona Chambers Instagram Shona Chambers Facebook Shona Chambers Linked In Episode 44 Launching & Marketing Your Product - with Shona Chambers LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with th
Fri, December 02, 2022
Selling and marketing a superfood - with Simon Fineman - Haskapa
My guest on the podcast today is Simon Fineman, who together with his wife, Dr. Evie Kemp runs Haspaka, a company selling nutritious products made from the little known but amazing haskap berry. In a previous life, Simon ran a large timbering court importing company pioneering the use of sustainable timbers for industry and construction. A lifelong vegetarian. Simon is passionate about the environment and believes in the power of healthy eating in order to improve oneself and the world around us. We discussed how Simon discovered the haskap berry and created a business selling products made from it. It was particularly interesting to discuss the nuances of marketing a product where you have to educate the audience of its value but ensure you don't make health benefit claims to follow industry regulations. Simon also has some great advice on the realities of running a business, and how to keep going when things get tough. Listen in to hear Simon share: An introduction to himself and his business (01:21) How he discovered the haskap berry (02:12) How the haskap berry is good for us (04:00) Working out how to turn it into a product (06:35) Why they moved the business from Canada to the UK (10:25) Finding factories to process small amounts of the berries (14:51) Selling his product in Canada, the USA and the UK (16:59) The challenges of selling a product where you have to educate the consumer (18:27) How they are reaching consumers via Trade Events (20:14) The nuances and frustrations of having to make sure you don’t make health benefit claims in your marketing (25:48) Selling a nutritional product on Amazon (28:38) Keeping going when faced with challenges (34:25) Working as a team with his wife (37:08) His number one piece of advice for other product creators (39:25) USEFUL RESOURCES: Haskapa Website Haskapa Facebook Haskapa Instagram Haskapa Pinterest Haskapa Twitter Sports Research at Northumbria University Video LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer" target="_blank"
Fri, November 25, 2022
5 free ways to validate your product ideas
So you’ve got a great idea for a product. What do you do next? One of the single most important things you can do is to validate your product idea before you go ahead and start creating or manufacturing your product. I want you to have to be confident that your product will sell before you start investing in creating it. So today I am going to share 5 free ways to validate your product idea. All they're going to cost you is time, which in my opinion is time well spent. Listen in to hear me share: An introduction to the topic (00:31) Considering who your potential customers are (03:06) Speaking to potential customers, and the sort of things to ask them (03:59) Why it is important to read Amazon reviews! (12:09) Use the Jungle Scout sales estimator (16:18) Buy other products (and then return them) (20:14) Using crowdfunding to validate your product idea USEFUL RESOURCES: My accompanying Blog Post: 5 Quick (and free) ways to validate your product ideas Jungle Scout Sales Estimator Jungle Scout Paid Software - Affiliate Link Blog post on how to use JungleScout Podcast Episode 103: How to run a successful crowdfunding campaign - with Jes Baily, Crowdfund 360 Free guide, 7 free ways to validate your product idea Should I sell my product on Amazon mini strategy session Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: <p
Fri, November 18, 2022
Sourcing and selling sustainable products - with Vic Wood - Greener Beauty
Today I'm talking with Vic Wood from Greener Beauty. Greener Beauty is an online store where you can find all the ethical, vegan and cruelty-free and natural beauty products that you love all in one place. Vic shares how she went about sourcing products for her business, ensuring that they meet her ethical standards and how the business has grown rapidly over the past few years. Vic now has a small team so shares the tasks she now outsources, and I was particularly interested to learn about the success she has had with Google Ads & Shopping. We also talked about Vic’s Advent Calendar, which was recently featured on This Morning, her success at industry awards, and a cautionary tale about what happened when a larger company wanted to get involved. Listen in to hear Vic share: An introduction to herself and her business (01:18) Her inspiration for setting up Greener Beauty (01:43) Researching and choosing what brands to include (03:30) Sourcing products and working with distributors (04:06) Navigating Minimum Order Quantities as a start up (04:59) How she manages holding thousands of product lines (06:09) The differences with finding new brands to stock now as an established business rather than a start up (07:03) Making sure that all the products meet their ethical standards, are vegan, cruelty free and not tested on animals (08:59) Creating the Greener Beauty Advent Calendar and ensuring it is plastic free (11:42) Replacing Black Friday with Greener Friday (14:57) Planting a tree with every order (15:52) Her experiences with Feel Unique - a cautionary tale (16:09) Her award wins (22:45) Her process for entering awards (24:50) How she publicises Greener Beauty, what has worked and what hasn’t worked (27:07) Using Google Shopping (27:42) Growing her team, and the areas that she outsources (29:52) Managing and packing stock (31:25) His number one piece of advice for other product creators (32:14) USEFUL RESOURCES: Greener Beauty Website Greener Beauty Advent Calendar Greener Beauty Facebook Greener Beauty Instagram Vic Wood Linked In Awards Mentioned: Natural & Organic
Fri, November 11, 2022
How to safely formulate cosmetics - with Dalia Hawley
Today I'm talking to Dalia Hawley from Dalia Botanique. Dalia sells her own botanical beauty products, so she formulates all of her and makes all of her products herself. Dalia’s products are aimed for people who like spending a lot of time outdoors who love gardening and want a minimal skin care routine that's still going to really look after their skin, but not at a really high price. We had a really great conversation about botanicals and what they are. We talked a lot about the compliance side of creating beauty products, testing and everything that goes into making sure that your products are safe. Dalia also gave some really useful advice for consumers as well. So, if you are purchasing your own beauty products, particularly if they're handmade, what to look out for to know that they will be safe for you. Listen in to hear Dalia share: An introduction to herself and her business (01:27) What inspired her to create her own skincare range (01:53) What botanicals are (04:13) Why she can’t just use flowers grown in her garden (06:43) Learning how to formulate her products (09:01) Testing her products herself (11:28) Getting her products professionally assessed (13:29) What to look for as a consumer to check that the products have been professionally assessed (15:51) Working with Trading Standards (18:18) Not making false medical claims (19:31) Amazon requirements for selling cosmetics (20:30) Whether a product is actually organic (21:10) The costs involved in getting your products certified (21:42) How she gets her ingredients and sourcing from UK suppliers (25:42) Finding her suppliers (27:28) Industry support and the skincare community (29:03) Trademarking your brand and formulas (30:35) Starting to sell her products (34:27) The insurance that she needs (38:02) Her sales strategy for Christmas (39:00) His number one piece of advice for other product creators (42:57) USEFUL RESOURCES: Dalia Botanique Website Dalia Botanique Instagram Formula Botanica Humblebee and Me Soap School Facebook Group LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer" targ
Fri, November 04, 2022
How to create a children's fashion brand - with Claire Grant - OriOrso
Today I'm speaking with Claire Grant from OriOrso . OriOrso is a colorful unisex baby brand created to make parents lives easier for clever design without compromising on style. The hero product is the jogger socks, so printed jogging bottoms with non-slip socks attached into the hem to keep socks on all day long. And any of you who have babies or have had babies will know how difficult that can be. So I had a really fascinating conversation with Claire about creating a fashion brand from scratch. I found it really interesting hearing about the steps involved in creating a fashion product, which is quite different from other products in that there were so many unknowns when you get started in terms of fabric, sizing, washing instructions etc. And Claire talked us through all of that in lots of details. So if you are looking to start a fashion brand, I think this is a must listen episode. Claire also shares some great tips about how she has marketed her brand, and her experiences working with Not On The High Street Listen in to hear Claire share: An introduction to herself and her business (01:38) What inspired her to create her own product (02:12) How she decided what to create as her first product (03:57) Researching the market and seeing what else was available (06:13) Testing her idea with friends, family and in Facebook groups (10:10) Learning how to create her product including tech packs and garment technologists (12:09) Designing her fabric prints (14:36) Making her designs print ready (16:01) Learning about the safety requirements for baby clothes (17:56) Looking for a manufacturer (19:43) Pivoting to work with a seamstress, and the advantages (24:14) Starting with a small production run (29:59) Scaling later on to use a manufacturer (32:48) Launching her product and selling on Shopify (36:17) Marketing, what has worked for her and what hasn’t (37:04) Considering PR (45:45) The next stage, getting stocked in stores and selling wholesale (48:15) Selling at pop ups (49:56) Her experience with Not On The High Street, and the support that is now available (52:27) His number one piece of advice for other product creators (59:22) USEFUL RESOURCES: OriOrso Website OriOrso Facebook OriOrso Instagram OriOrso Pinterest <a href="https://www.tiktok.com/@oriorso1?lang=en" rel="noopener norefe
Fri, October 28, 2022
3 ways to come up with product ideas that will sell
Today I want to go back to the beginning and talk about how to come up with product ideas that will sell. This is one of the first episodes I recorded, and most listened to, and I thought now was a good time to rerecord and update it. Here are my top 3 suggestions for how to come up with product ideas that will sell. Listen in to hear me share: An introduction to the topic (00:21) A problem that your product can solve (02:32) Improving on a product (06:50) Is there something you need that isn’t available (10:35) USEFUL RESOURCES: Accompanying Blog Post 3 ways to create product ideas that will sell The Original Episode 5 simple ways to come up with product ideas Episode 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla Episode 130 Getting ready to launch your first product- with Laura Gillett - Stomperz Shoes Episode 57 How to develop an original product – with Joe Shortt - Tripclip Episode 125 Selling sustainable partyware - with Ciara Westhead - Pico Episode 87 Getting ready to launch your first product - with Louise Almond - Amelia Anne Episode 65 Starting a business during maternity leave – with Liz Rawlinson - gus + beau Episode 4 How Silke created her resilience cards (and a new revenue stream) Episode 71 Creating sustainable products with Nancy Powell, HERD Bags Episode 88 Why your product ne
Fri, October 21, 2022
All you need to know about exhibiting at tradeshows - Therese Ørtenblad - Small Business Collaborative
This episode is all about trade shows: which ones to exhibit at, how to put a stand together, what you need to take, what you should be prepping, and how to make the most of the opportunities there. Who better to have on the podcast to talk us through all things trade shows than Therese Ørtenblad? Therese is the founder of Small Business Collaborative , and works with product-based business founders who sell to retail stores. She shows them how to price their products for profit, teaches them how to sell in a way that doesn’t feel icky and shows them how to build a strategy with limited time so they can grow their sales and profits through wholesale without feeling alone and overwhelmed. Therese had to learn how to sell as an introvert and has 14 years of experience heading up sales teams in the home and gift industry. She sits on the National Committee for The Giftware Association , and she’s the host of Let’s Talk Shop , a seasonal business podcast sharing stories and business advice. I asked you what you wanted to know about trade shows, and Therese had answered all your questions and then some. Whether you are just starting out or an experienced seller there will be something useful for you in this podcast. Listen in to hear Therese share: An introduction to herself and her business (01:29) What a trade show actually is (03:12) The benefits of selling at a trade show (04:29) When is the right time in your business to exhibit at a trade show (05:46) Useful things to have on your stand, from knowing your prices to having a catalogue (07:51) How to make yourself memorable to buyers (10:46) How to choose which trade show to attend (12:16) How much to budget for attending a show and fitting out your stand (19:04) The logistics of setting up your stand (20:47) Top tips for displaying your product (24:57) The most important thing people forget to do - get confident with selling (28:20) Should you include your prices on the stand? (31:27) Is it good to take another person or a friend with you to a trade show? (33:06) Legal and insurance legislation to be aware of (34:49) His number one piece of advice for anyone considering exhibiting at a trade show (36:50) USEFUL RESOURCES: Small Business Collaborative Website Small Business Collaborative Instagram <a href="https://www
Fri, October 14, 2022
Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd
My guest on the podcast this week is Demi Pendakis. Demi created his business Find Your Glow (FYG) in 2020 through the covid pandemic, an affordable luxury, sustainable home fragrance brand producing scented candles, diffusers, washes & lotions. In the 2 years they’ve been trading they have won the prestigious 2022 Home Fragrance Gift of the Year Award for their Memories Collection. I met Demi at the Top Drawer trade show, and immediately wanted to have him as a guest on the podcast as he had so much to share. Demi has been through a complete career change, and it was fascinating talking to him about how winning a prize has helped his business, how he has built his brand and the importance of trade shows. Demi does a lot of sales directly to shows and has lots of great advice to share about being comfortable selling, having conversations and running stalls at Trade Shows. Listen in to hear Demi share: An introduction to himself and his business (01:53) How he entered and won an award (02:15) What winning an award has changed for his business (03:03) His corporate background in the fashion industry (04:19) The inspiration for setting up Find Your Glow (05:52) Using Lockdown to teach himself new skills (10:39) Designing his range (13:36) Researching prices (16:06) Focusing on selling B2B (17:24) How Trade Shows have worked for FYG (18:55) His top tips for Trade Shows (26:22) Being comfortable selling your product (27:36) Tips to prepare for Christmas (33:53) His number one piece of advice for other product creators (36:55) USEFUL RESOURCES: Find Your Glow Website Find Your Glow Instagram The Giftware Association LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head
Fri, October 07, 2022
Creating products to support causes you care about - with Elizabeth Rees - Eliza Eliza
Today on the podcast I'm speaking with Elizabeth Rees, the founder of Eliza Eliza. Eliza Eliza is a bag and accessories brand based in Cardiff, Wales, aiming to empower you to start conversations about the causes you care about. The hashtag Elizabeth uses for her business is Carry Your Cause. We spoke about the causes that Elizabeth supports through her business, how she does that, how she's formed partnerships, as well as all the details about how she designs and creates her products. We also talked about the merits of selling on Etsy Vs on your own website, and how Elizabeth is driving people to her website for sales. There is lots to inspire you, and some great thoughtful advice to take away and use in your own business. Listen in to hear Elizabeth share: An introduction to herself and her business (01:15) How she started making bags (01:43) Why she decided to turn making bags into a business (03:39) Why she uses hemp to make her bags, and its sustainable properties (07:44) How she started selling on Etsy (16:36) Her first collaboration with a charity (17:09) The V Collection and working with more charities (19:46) How she found fabric designers (23:00) How Gillian Anderson & Emily Clarkson came to share the bags (27:23) Moving from Etsy to her own website (28:49) How she attracts people to her website (31:35) What has worked and hasn’t worked on social media (34:46) Using an accountability partner (38:00) Her number one piece of advice for other product creators (40:30) USEFUL RESOURCES: Eliza Eliza Website Eliza Eliza Twitter Eliza Eliza Instagram Eliza Eliza Facebook Spoonflower Podcast: Happier with Gretchen Rubin Female Entrepreneur Association Charities Mentioned Unseen The Eve Appeal LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" re
Fri, September 30, 2022
My experience attending the Top Drawer Trade Show - with Vicki Weinberg
Have you ever wondered what a trade show is like? This week I am sharing my experiences at the Top Drawer Trade Show, one of the premier retail trade shows in the UK, a 3 day event at Olympia in London. I share what the experience was like as a visitor, which booths stood out to me and why, and why you might consider attending a trade show yourself. Listen in to hear me share: An introduction to Top Drawer Trade Show, and what it is (00:39) Spotting trends (02:45) The talks that were on (03:34) What it is like attending as a visitor (04:23) Seasonal differences between trade shows (05:02) Choosing your spot (06:53) The range of booths available (10:16) Which booths stood out to me and why (11:41) The challenge of finding a price for products (12:32) Why you might benefit from attending a trade show (14:10) USEFUL RESOURCES: Top Drawer House of Two Trees The Positive Planner LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, September 23, 2022
Getting ready to launch your first product- with Laura Gillett, Stomperz Shoes
Today on the podcast I'm speaking to Laura Gillett. Laura is the founder of Stomperz, a children's shoe brand specialising in wide fitting shoes in fun, affordable styles, which have just launched. Laura and I talked about what it takes to come up with an idea, and then implement an idea for a product. The focus is on the early stages of starting up a business, and how Laura managed this alongside her full-time job and young family. Listen in to hear Laura share: An introduction to herself and her business (01:07) What inspired her to create her own product (01:30) Researching how to to create her own shoes (02:46) Finding a shoe designer (05:59) Finding a manufacturer (07:24) The time frame involved (08:30) The launch range (09:47) Testing the prototypes (13:19) Working with the manufacturer in China (16:50) Building her website (21:56) Getting insurance (24:21) Her launch plans (25:48) Being realistic about her time when also working full time (29:28) Her number one piece of advice for other product creators (30:12) USEFUL RESOURCES: Stomperz Shoes Website Stomperz Shoes Instagram Stomperz Shoes Facebook Stomperz Shoes Linked In Stomperz Shoes Twitter Fiver LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate</stro
Fri, September 16, 2022
Why you should be selling your products on TikTok - with Anna Frapwell
Today’s podcast is one I have today's episode is one I've been wanting to record for a while, because today we are talking about TikTok and specifically how to sell your products on TikTok. So I've been looking around for a while for an expert that could talk to us about this. Enter Anna Frapwell. Anna is the founder of Neon Digital Clicks a digital agency supporting e-commerce baby, kids and family brands to increase sales through a range of online marketing tactics. She has over 20 years experience in marketing and PR working for some pretty big agencies and retail brands... we're talking Revlon, Bravissimo, Baylis & Harding, Britax and global ads agency McCann Eriskson. The Neon team is passionate about helping clients to create a thriving ecosystem through paid social, Google and email marketing where their brands can grow and flourish! We talk about why you might want to sell your products on TikTok, and how to go about it. It is a really eye-opening conversation, and a great way to explore a potential new marketing and sales avenue for your products business. Listen in to hear Anna share: An introduction to herself and her business (01:40) An introduction to TikTok (02:36) The different lengths of video you can use (04:55) How to shop on TikTok (06:50) The sort of content to produce (07:56) The TikTok demographic (11:04) Whether people come on TikTok to buy (they do!)(12:57) Reasons to give TikTok a try (15:07) Getting started on TikTok (18:34) Content ideas for Product Based Business TikTok videos (22:41) How engagement works on TikTok (25:08) TikTok ads (27:19) Her number one piece of advice for people getting started on TikTok (34:27) USEFUL RESOURCES: Neon Digital Clicks Website Neon Digital Clicks TikTok Neon Digital Clicks Facebook Neon Digital Clicks Instagram Neon Digital Clicks Twitter Anna Frapwell LinkedIn UK Influencer Opportunities Facebook Group LET’S CONNECT Join my free Facebook group for product makers and creators
Mon, September 12, 2022
BONUS podcast episode - should you join my Group Product Creation programme (plus common concerns answered)
In this bonus episode I share a bit about my group product creation programme, which opens for registration today. Listen in to me share: What my group product creation programme is (00:35) Who it is for (03:09) Talking through some of your concerns and queries (06:05) How you can contact me to find out more (10:54) USEFUL RESOURCES: Find out more about the course LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, September 09, 2022
Continually adapting your business - with Holly Watson, The Zero Waste Company
Today on the podcast, I'm talking to Holly Watson. Holly is the co-founder of the Zero Cafe and Emporium, a plastic free cafe in community space in the heart of Tunbridge Wells. The Ethical Emporium provides an opportunity to offer local independent designers, makers, and brands to showcase their sustainable artists and wears all under one roof. Along with co-founder and best friend Charlotte Bowyer. Holly is passionate about living a plastic-free lifestyle and encouraging others to do the same. Holly and Lottie's business has pivoted many times over the past few years, partly from necessity and the result of things like COVID. Holly shares how they have made these decisions whilst ensuring they stay true to their core values. Listen in to hear Holly share: An introduction to herself and her business (01:31) What inspired her to set up a zero-waste shop (02:43) The impact of covid on shopping habits (05:59) Pivoting towards the cafe (06:41) Why zero waste shops nationwide have struggled since the pandemic (09:01) The challenges of sourcing and stocking zero waste products (14:28) Learning to adapt your business (17:08) Making the most of a flexible space (19:36) Launching the Ethical Emporium (21:46) Expanding the Ethical Emporium concept (30:47) Developing her own product range, Wander & Wild (40:13) Advice on running a business with a friend (46:59) Her number one piece of advice for product creators (54:02) USEFUL RESOURCES: The Zero Waste Company Website Zero Waste Company Facebook Zero Waste Company Instagram Zero Waste Company Twitter Wander & Wild Candles LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, yo
Fri, September 02, 2022
Create a product to sell in 10 weeks - with Vicki Weinberg
Did you know you can create a product to sell in 10 weeks? When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew what I was doing, and I had a checklist; well the whole process was a lot more efficient, and I was making money from the product a lot sooner. It can be done, so in this episode I share with you the fundamentals of how you can create your very own product to sell in 10 weeks. EPISODE NOTES Listen in to hear me share: An introduction to the topic (00:22) Get my free checklist (02:57) Week 1 - Get clear on your product idea (03:31) Week 2 - Validate your product idea (06:16) Week 3 - Data gathering & thinking about pricing (12:29) Week 4 - Prepare your supply communication (16:19) Week 5 - Research credible suppliers (19:15) Week 6 - Tracking responses (22:42) Ordering samples (26:00) Week 7 - Shipping & logistics (28:30) Week 8 - Finances (30:52) Week 9 - Placing your order (33:13) Week 10 - Creating a marketing & launch plan (34:05) Join me in my group programme (35:45) USEFUL RESOURCES: Read the accompanying blog post Free Product creation weekly planner & checklist Free Validate your product idea Podcast: How (and why) to validate your product ideas Podcast: Should I source my product overseas? Podcast: Shipping & importing your products Podcast: Where to sell your products online Join the group programme waitlist Book a Power Hour with me LET’S CONNECT <a href="https://www.facebook.com/groups/productcreatorsclub" rel
Fri, August 26, 2022
Knowing your customer - with Siena Dexter - SmashBrand
Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena’s main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be exactly what Smashbrand does best. We talked about packaging, branding, how to catch your customer’s eye, the importance of knowing your market and connecting with your audience. Listen in to hear Siena share: An introduction to herself and her business (01:14) The process of how SmashBrand test brands and packaging (01:50) The challenges of rebranding (05:26) Grabbing the consumer’s attention (07:06) Predicting consumer behaviour (08:57) How a small independent brand can stand out in the marketplace (10:27) How to connect with your audience (11:25) Make people care about your story (13:57) Do you need to show the face behind the brand? (15:15) How to make a brand a bestseller (18:52) Being realistic about the work that goes into making a brand a success (21:40) Key team members to recruit as you scale your brand & business (23:05) Things to consider when approaching buyers (25:43) Things to consider around the messaging of your brand (31:19) Tips for what to include on your packaging (35:25) Her number one piece of advice for product creators (42:59) USEFUL RESOURCES: SmashBrand Website SmashBrand LinkedIn Podcast 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a support
Fri, August 19, 2022
Selling sustainable partyware - with Ciara Westhead - Pico
Today on the podcast I'm talking to Ciara Westhead from Pico. Pico brings sustainability to all occasions with a current focus on children's events. Ciara sells sustainable partyware, and we had a really great conversation about why she chose to start a business selling these products, some of the issues around sourcing them, and other ways you can make a party sustainable. Pico is a young company, with big plans. It was really exciting to learn about Ciara’s plans for the future, and everything that she has achieved in a short space of time. I found it inspiring, and I hope you do too. Listen in to hear Ciara share: An introduction to herself and her business (01:16) Her current range of products (02:56) Introducing reusable decorations (05:38) What inspired her to start Pico (08:01) Researching the market (08:50) Finding a UK based supplier (10:04) Organising her search for suppliers, and keeping track of replies (13:04) The importance of having a clear vision (18:21) Educating people on how to have more sustainable parties (21:05) Dealing with greenwashing, and what it is (39:04) Her number one piece of advice for other product creators (42:40) USEFUL RESOURCES: Pico Website Pico Party VIPs Facebook Group Pico Party Facebook Pico Instagram Ciara Westhead Linked In LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership H
Fri, August 12, 2022
The importance of knowing your numbers - with Tas - Very Craftea
Today on the podcast I'm talking to Tas from Very Craftea. Tas exists to help all people create moments, to feel comforted and included by creating the best products accessible to everyone without compromise. Tas sells two separate product lines in her business, organic teas and craft kits, hence Very Craftea. We spoke about Tas’s inspiration for setting up her business, building relationships with suppliers and the importance of having a good spreadsheet so that you know your numbers. Listen in to hear Tas share: An introduction to herself and her business (01:20) How she got the idea for her business (01:53) The first steps of turning an idea into a business (04:31) Building a business takes time (07:46) Ensuring that she worked with ethical suppliers (19:01) Building supplier relationships (22:11) Finding suppliers for her craft kits (24:25) Putting together her craft kits (29:17) Her number one piece of advice for other product creators (39:45) USEFUL RESOURCES: Very Craftea Website Very Craftea Facebook Very Craftea Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: htt
Fri, August 05, 2022
Things to do with your Amazon Seller Central account this Summer - with Vicki Weinberg
Are you an Amazon seller? This episode is for you. Much as we would all love to sit back and watch the sales roll in, we know that there is a little bit more to it. In this episode I am sharing my top tips of things that you could do over the summer when it is a little bit quieter to make the most of your seller central account setting. It’s a short episode this week, full of actionable tips. As ever let me know how you get on, and if you have any questions. Listen in to hear me share: An introduction to the topic (00:22) Look at your reports (01:11) Review your inventory (02:01) Review your listings and optimise them if needed (03:06) Do some competitor research (03:54) Check your account health (04:56) Review your Amazon advertising (05:46) Apply or set up Amazon brand registry (07:46) Check your products are up to date (11:03) Run some promotions, or sell in a new marketplace (11:36) Book an audit with me! (12:26) USEFUL RESOURCES: Free Resources, including How to successfully launch a product on Amazon or rescue one that’s not selling Podcast Episode 111 15 Ways to give your product sales a boost Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s s
Fri, July 29, 2022
Paperchase owes me over £22,000 - with Angela Chick
Today my guest on the podcast is Angela Chick. Angela is an illustrator and designer with a love for colour and kindness. She creates unique gifts and greeting cards for people who care about other people. I first heard about Angela in a post by Holly Tucker, where she was talking about the fact that Paperchase owes Angela £22,000. I didn't even know that Paperchase had gone into administration. Angela is not alone, and there are a whole host of small businesses who are owed money by Paperchase. Angela has really bravely agreed to come on and share her story with us, and how small businesses can protect themselves going forwards. Listen in to hear Angela share: An introduction to herself and her business (01:20) How she started her business (02:04) Transitioning from being an artist in residence to running her business full time (05:15) Getting stocked by Not On The High Street (09:58) Where she gets inspiration for her products (16:03) Selling the right products at the right time during the pandemic (17:46) Finding producers and suppliers for her products (20:33) Wholesaling her products (22:50) Licensing her products (23:18) Why licensing is an attractive option (25:28) Her first experience at a Trade Show, Top Drawer (29:26) Her top tips and advice for Trade Shows (31:50) Her experience with Paperchase (41:45) Finding out Paperchase has gone into Administration and what that meant for her (46:31) Connecting with other small businesses also owed money by Paperchase (50:33) How it has changed how Angela works with other companies (56:56) Why working with smaller companies can be better than working with the biggest retailers (57:04) Her number one piece of advice for other product creators (01:01:14) USEFUL RESOURCES: Angela Chick Website Angela Chick Facebook Angela Chick Instagram Angela Chick LinkedIn Angela Chick Twitter Trade Shows: Top Drawer Progressive Greetings Live Fellow Indies mentioned by Angela: Jelly Armchair <a href="https://shop.holeinmypocket.com/" rel="n
Fri, July 22, 2022
How to start, launch and scale your product business - with Nicole Higgins - The Retail Coach
Today my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S, Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits. Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so much knowledge here, and Nicole shares a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are lots of takeaways actions in this episode. Listen in to hear Nicole share: An introduction to herself and her business (01:04) Learnings from working with big brands that can be applied to small brands (02:26) The advantages of being a smaller brand (04:31) The importance of outsourcing (05:13) The first step to take when developing your product (07:26) Pre-work to do before finding a supplier (09:38) Questions to consider when choosing a supplier (11:08) Pricing (13:33) How to have a successful product launch (17:08) Why Tik Tok is a great platform for a product business (21:48) Great resources for PR tips (26:05) How to successfully grow and scale your business (28:18) Common mistakes to avoid (34:01) Her number one piece of advice for other product creators (38:42) USEFUL RESOURCES: Nicole Higgins: The Buyer & Retail Coach Website The Buyer & Retail Coach Instagram The Buyer & Retail Coach Podcast FREE RESOURCE: Questions to ask suppliers when starting your business Brands & Resources mentioned: Adam Frisby - In The Style Katie Tucker - Product Jungle Common Objective Alibaba Pantee <a href="https://mailchimp.com/en-gb/" rel="noo
Fri, July 15, 2022
Working with a team of makers - with Chloe Hannay - Willow & Bert Interiors
Today on the podcast I am talking to Chloe Hannay, founder of Willow & Bert Interiors. Chloe is an interior designer and soft furnishings consultant who also creates bespoke beautiful handcrafted curtains, blinds, cushions, and other soft furnishings, which are always finished with a Willow and Bert signature flourish. I absolutely love talking to Chloe. She's the first guest I've had on who offers products and a service all in one. IT was a really interesting conversation learning about the world of Interior Design, and how Chloe evolved her business from making items herself, to running a team of makers who support her business. I really hope that you also find it enjoyable and you learn from it and are inspired too. Listen in to hear Chloe share: An introduction to herself and her business (01:32) How she came to set up her business 8 years ago (02:26) How she started out making everything herself (03:33) Why she started to look for other people to make items for her, and building her team (04:08) How she learnt how to reupholster items (06:33) Adjusting to not making the items herself (08:18) Combining a product and a service (10:28) Pulling together a scheme with Willow & Bert bespoke pieces & high street purchases (17:37) Managing fabric supplies post Covid (21:03) Working as an interior designer through the pandemic (22:54) How she built her team of makers (25:25) Learning to delegate when you run a small business (27:18) Her number one piece of advice for other product creators (29:58) USEFUL RESOURCES: Willow & Bert Interiors Website Willow & Bert Instagram Willow & Bert Interiors Facebook Willow & Bert Interiors Houzz LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it wa
Fri, July 08, 2022
How to package and present your products - with Vicki Weinberg
EPISODE NOTES This week on the podcast my focus is packaging, and how you present the products that you are going to sell. It’s an episode packed full of practical advice, that takes you through all the different things to consider when putting together the packaging for your product. Firstly I share why good packaging matters, and how you can use it to elevate and market your brand. Then we dig into the practical side, legislation to be aware of, Amazon marketplace requirements to consider if you want to sell via Amazon, and where to get your packaging made. Finally I share my top tip for how to ensure you have the best packaging for your products. Listen in to hear me share: Why packaging is important (00:38) Elevating your brand via your packaging (02:42) The importance of robust packaging that protects your products (04:58) Choosing and designing your product packaging (08:57) What to put on your packaging (12:54) Packaging legislation to be aware of (15:10) Amazon marketplace packaging requirements to be aware of (16:33) Where to get your packaging made (17:54) Do you need a packaging designer? (19:46) My final tip (21:28) USEFUL RESOURCES: Blog: How To Package Your Product To Sell Blog: 5 Branding Essentials For Small Businesses by Cara Sayer Podcast: Episode 80 How To Brand Your Physical Products with Cara Bendon GS1 Website - for Amazon barcodes LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-produ
Fri, July 01, 2022
Supply Chain Transparency - with Nadia Hussain - Hair Loving
Nadia Hussain is the founder of Hair Loving who create hair products for all stages of life. Hair Loving specialise in promoting hair growth and health from childhood to postpartum and menopause. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I am talking to Nadia Hussain from Hair Loving. Hair Loving produced hair product for, all stages of life, and specialize in promoting hair growth and health and childhood to postpartum and menopause. This is the second hair care company I’ve had on the podcast recently, a few weeks ago my guest was Laurence Quinnell of Leonora Haircare. Nadia and Laurence may be selling similar products, but their stories and business set up are completely different. Nadia’s background is that she is a highly successful hair and make up artist, who also runs a hair & make up training academy. Nadia developed her products after years of speaking to her customers about their hair care woes. I found it fascinating learning about the differences and similarities between their businesses, as it illustrates perfectly that there is no one ‘correct way of doing things. It has to be what works for you. Listen in to hear Nadia share: An introduction to herself and her business (01:32) What inspired her to create her products (02:11) How she started the process of producing her products (03:33) Research and learning how to properly formulate products (05:00) Transitioning from developing the products herself to outsourcing production (06:14) Why she decided to outsource product production (08:20) Supply chain transparency, what it is and why it is important (11:09) When she realised that her self formulated products could become a business (15:39) How Lockdown helped boost the launch of her business and website (17:19) How she started wholesaling (21:24) Attending trade and customer exhibitions (23:15) Getting stocked in John Lewis & Fenwicks ((23:46) Expanding her range with gift boxes (26:35) Selling on Amazon (27:59) The importance of getting the fundamentals right on Amazon (32:52) Her number one piece of advice for other product creators (35:03) USEFUL RESOURCES: Hair Loving Website Hair Loving Instagram Hair Loving Facebook Hair Loving Linked In Hair Loving Twitter <a h
Fri, June 24, 2022
Preparing to sell your products at Christmas - with Catherine Erdly
Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm re-releasing a conversation I recorded with Catherine Erdly last September about how to prepare for Christmas. Catherine is the founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. Catherine shares the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales. I came away from the podcast with the sense I was sharing it all too late, and actually summer is when you need to start prepping for Christmas. My hope is that by re-releasing this episode now, you will find things you can do that will save you a lot of stress in October, November & December this year. It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! Listen in to hear Catherine share: An introduction to herself and her business (01:43) When to start planning for Christmas (02:19) Long-term Christmas planning (04:24) When to start talking about Christmas to your customers (09:42) Things you can do now to start prepping for Christmas (13:14) Jobs that you should leave now until after Christmas! (19:18) How to make the most of Christmas if your product isn’t a traditional gift (23:16) The particular opportunities you have this Christmas (28:19) Tasks you should be doing after Christmas (30:00) Her number one piece of advice for product creators this Christmas (33:36) USEFUL RESOURCES: The Resilient Retail Club Website Resilient Retail Club Twitter Resilient Retail Club Facebook Resilient Retail Club Instagram Catherine Erdly LinkedIn LET’S CONNECT Join my free Facebook grou
Fri, June 17, 2022
How to take and edit your own product photos (using a smartphone) - with Jade Tinkler
Jade Tinkler is an award-winning portrait photographer, who specialises in helping women to be seen, celebrated and empowered - particularly those over the age of 40. She helps women to realise that they are photogenic, through creating beautiful portraits that they love and are proud of. Jade also helps female business owners and entrepreneurs to stand out from the crowd whilst looking (and feeling) confident within their brands, through appealing and inspiring brand-styled photography. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week my guest on the podcast is Jade Tinkler, an award winning portrait, who recently took the headshots and branding photos that you will see on my website. Jade joins me today to share how you can take great photos of your products using your phone and how to edit them. And she had some really great advice and made it sound so simple to take really good photos with your phone, using hardly any props, just a bit of natural light and maybe some white cardboard. Jade will explain why! I hope that after listening to this episode, you are inspired to go away and experiment with taking your own product photos yourself Listen in to hear Jade share: An introduction to herself and her business (01:44) Why having good photos of your products is important (02:43) The types of images you need of your products (05:03) The types of photos you can take with your phone (08:37) Choosing your background (09:58) Useful props for taking a good photo (11:23) Getting the lighting right(12:06) Taking photos outside (15:45) Editing your photos (16:49) Her top tips for photo editing software (19:47) Her number one piece of advice for taking photos (23:58) Details about upcoming workshops and webinars that Jade is running (26:08) USEFUL RESOURCES Jade Tinkler Website Jade Tinkler Facebook Jade Tinkler Instagram - Branding Jade Tinkler Instagram - Portraits Jade Tinkler Linked In Snapseed Jade Tinkler Webinar : THE 5 TOP SECRETS OF PHONE PHOTOGRAPHY
Fri, June 10, 2022
How to price your products - with Vicki Weinberg
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today’s episode is all about pricing, in particular how to work out the price for your product. There is a plethora of information online about how to work out your product price, from working out manufacturing costs, packaging costs, and then adding profit on top of it. My advice is different. I advocate working out your product price first. Do your research, learn the market and decide what you want to sell your product for. Then work backwards to see if you can make it cost effective. I believe using this method can save you a lot of time and heartache down the line. Listen in to hear me share: Why I wanted to record this episode (00:45) The method I think you should use for working out your product price (01:23) Why it is important to decide on your price first (01:35) The importance of doing your research (05:57) Working out where your product fits in the market (07:09) The advantages of knowing your product price as you develop your product (08:25) What to do if there is nothing else similar to compare it to (09:50) Ways to reduce the product costs for you (10:32) LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, June 03, 2022
How to formulate a haircare range (and do it sustainably) with Laurence Quinnell, Leonora Haircare
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I’m talking to Laurence Quinnell from Leonora Haircare. I actually have two businesses on the podcast in the next couple of weeks who sell hair products. The reason for this is they make similar products, but their stories and way they have produced their hair products are really different, and I think it is fascinating to see different ways of setting up a similar business. I know Laurence personally, use her products myself, and I've been really inspired by her story over the last couple of months. Laurence is an ex-midwife who, having been made redundant from a high street job in the pandemic, has set up her own business and is making the products at home. She has been incredibly diligent about making sure that her products are all accredited and certified, and has developed her products using Ayurvedic ingredients. She has achieved so much in a short amount of time, and is incredibly knowledgeable about the importance of ensuring cosmetic products are safe to use, and how to go about this. Listen in to hear Laurence share: An introduction to herself and her business (01:17) Using Ayurvedic ingredients (05:49) Finding a formula that worked, and getting it certified (09:04) Practical considerations when creating your product at home (12:17) Long it takes to create a batch (14:42) How long it took to bring her products to market (15:42) Gaining feedback, reviews and customers from sending out samples (19:30) Sourcing sustainable packaging (23:25) Using fellow small business owners for printing and logo design (25:45) Getting stocked in local shops and setting up partnerships with hair salons (28:52) The differences between selling on Etsy and on her website, and shipping globally (34:11) The importance of testing the product at the outset (41:33) Working with the NEA (46:51) Her number one piece of advice for other product creators (49:47) USEFUL RESOURCES: Leonora Haircare Website Leonora Haircare Etsy Leonora Haircare Instagram Leonora Haircare Facebook Leonora Haircare Tiktok Leonora Haircare Twitter <a href="https://www.linkedin.com/in/laurence-quinnell-a1a323
Fri, May 27, 2022
Moving your products business online - with Amanda Davey, Tilia Publishing
Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that’s where Amanda’s heart lies. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I’m talking to Amanda Davey from Tilia Publishing. Amanda writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people learn more about what they can see around them without fully realising they're learning. There's unpredictability and non-fiction, and that's definitely where Amanda's heart lies. Amanda and I discuss how her business has evolved from starting to sell greetings cards via local shops and retailers, to moving online and building a website. We discussed the challenges of getting stocked in shops, fast changing fashions and how the business has changed since the pandemic. Listen in to hear Amanda share: An introduction to herself and her business (01:20) How she got started selling cards (02:00) What she did before she started the business (03:56) Identifying a gap in the market for local cards (06:09) Where she initially sold her products (08:55) Setting up a website (11:49) Approaching and getting stocked in shops (19:09) Developing and expanding her range, and exploring new markets (25:41) Why she uses a local printers rather than somewhere abroad (30:29) Changing fashions in the Greeting Card industry (35:40) Her number one piece of advice for other product creators (38:08) USEFUL RESOURCES: Tilia Publishing Website Tilia Publishing on Facebook Tilia Publishing on Twitter Amanda Davey LinkedIn The Ladder Club Podcast Episode 94: How to make your customer experience more inclusive (and make more sales) with Jodie Greer of Be People Smart <a href="https://www.justacard.org/" rel="noopener noreferrer" targ
Fri, May 20, 2022
Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla
Born out of a mum’s frustration to find healthy filling snacks for her two boys, SNACKZILLA soft-baked oat cookies are made especially for kids, supporting them to live healthier lives without compromising on taste or fun. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Marieke Syed is the founder of SNACKZILLA, who make soft-baked oat cookies made especially for kids, supporting them to live healthier lives without compromising on taste or fun. SNACKZILLA was born out of Marieke’s frustration to find healthy filling snacks for her two boys. Marieke’s products are stocked in Ocado, and will soon be in Sainsburys. Marieke is only the second guest I have had on the podcast who sells a food product. It was absolutely fascinating to talk to her and learn more about the process of mass producing a food product, getting stock in supermarkets and insider knowledge about the food industry. Listen in to hear Marieke share: An introduction to herself and her business (01:12) What inspired her to start Snackzilla (01:54) The journey from inspiration to creating her own recipe (04:17) Working with food developers (07:06) Selling her product to supermarkets (10:02) Finding a manufacturer (16:27) Growing her business, and making her first staff hires (20:34) Advice for hiring staff (24:54) Sourcing investment (26:18) Industry specific regulations and challenges (29:43) Her number one piece of advice for other product creators (34:35) USEFUL RESOURCES: Snackzilla Website Snackzilla Instagram Snackzilla Facebook Marieke’s LinkedIn Young Foodies LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to
Fri, May 13, 2022
15 Ways To Give Your Product Sales A Boost - with Vicki Weinberg
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** What is the one thing we all want to do? Sell more of our products. I thought I would share some ideas that worked for me when I ran my own product-based business, Tiny Chipmunk, and things that I have seen work for my clients. I’m not a sales expert, and not everything that I suggest will work for everyone or appeal to everyone. But I wanted to share a few different ideas that you could try to give your sales a boost. At the end of the episode I have included some Amazon specific ideas. I hope you will find this useful even if you don’t currently sell on Amazon, as some of these tips are transferable to other platforms. Good luck and let me know what works for you. Listen in to hear me share: An introduction to myself and the topic (00:34) My top sales tips (01:44) Sales tips for Amazon (12:31) How to share your tips (21:58) USEFUL RESOURCES: Read the blog post for this episode Episode 82 How to sell your products on social media with Emma Peries, Digital Mother Episode 76 How to work with influencers with Donna Jackson Free Resources, including Amazon Checklist Book a Power Hour with me LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-product-idea.captiv
Fri, May 06, 2022
Creating a Sustainable Business - with Georgina Robinson, Juniper Studio
Juniper Studio create bespoke keepsakes, gifts and decor. With a passion for treasuring the small things in life, they pride themselves on sustainability, crafting keepsakes for families to look back on and treasure for generations to come. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Georgina Robinson is the founder of Juniper Studio, who create bespoke keepsakes, gifts and decor. She has a passion for treasuring small things in life, and she prides herself on sustainability and crafting keepsakes for families to look back on and treasure for generations to come. Georgina and I speak a lot about her products, her inspiration, and how she is making her business more sustainable and reducing its environmental impact, including using a Shopify app which means a tree is planted every time Georgina receives an order. Listen in to hear Georgina share: An introduction to herself and her business (00:55) How she started her business (02:03) Working with Not On The High Street (02:57) Using content creators to help with social media marketing (06:18) Managing her time (08:13) Creating her products (09:53) Making her business more sustainable (14:42) How small businesses are leading the way with sustainability (29:51) Her number one piece of advice for other authors (31:43) USEFUL RESOURCES: Juniper Studio Website Juniper Studio Instagram Juniper Studio on Not On The High Street Greencast Tree Nation Shopify App LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazo
Fri, April 29, 2022
3D printing your own products to sell - with Raksha Patel, Reflect with Raksha
Raksha Patel, of Reflect with Raksha, shares how her YouTube channel about bullet journaling led to the creation of a successful product business 3D printing stencils to help fellow bullet journalers. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m interviewing a YouTube sensation, Raksha Patel of Reflect with Raksha. Raksha has over 15K subscribers, and uses journaling to help people slow down, reflect and pursue what really matters to them. Raksha believes that by looking after our minds and getting to know ourselves better, we can live happier and more fulfilled lives. In this episode we explore bullet journaling and its benefits, building an audience on YouTube and how this community led to Raksha creating her own products using a 3D printer. I’ve never met anyone who is using a 3D printer to create their products before, so I was fascinated to learn about the process and how it works. It is much more accessible than I realised, and is something that anyone could do from home. I hope that you are as inspired as I was by this episode, whether it is to start bullet journaling or experiment with a 3D printer! Listen in to hear Raksha share: An introduction to herself and her business (01:22) How she started on YouTube (02:00) How her YouTube channel has grown, and the opportunities it has created (05:21) How the YouTube audience and community has influenced the development of her business (08:21) What Bullet Journaling is (11:53) The products that she has created (19:00) Using a 3D printer (28:31) Future ideas for products and her business (36:07) Her number one piece of advice for other authors (40:32) USEFUL RESOURCES: Raksha’s Youtube Channel Raksha’s TikTok Raksha’s Instagram Raksha’s LinkedIn Raksha’s Twitter Raksha’s Website Raksha’s Etsy Shop Raksha’s Newsletter <a href="https://www.amazon.co.uk/Bullet-Journal-Method-Ryder-Carroll/dp/0008261407/ref=tmm_pap_swatch_0?_encoding=UTF8&
Fri, April 22, 2022
How writing a book can support your business - with Marina Fernandez Julian
Coach and NLP Trainer Marina Fernandez Julian shares how writing a book has strengthened and enhanced her business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I have a fantastic interview for you with Marina Fernandez Julian. Marina is a coach and NLP master practitioner, a trainer and a facilitator. Marina is also the author of her book, Balance: Living A Life True To Yourself. In her book Marina explores how to live life in a way that is true to you. Marina shares her tools and techniques to empower you to create the life you’ve always wanted to live. Marina shares what prompted her to write a book, the writing and publishing process and how the book works alongside her service offerings. Marina is full of encouraging advice, and shares how writing a book has made her more confident and gain clarity on who she is and what she can offer. It’s an inspiring and empowering episode. Listen in to hear Marina share: An introduction to herself and her business (01:05) An introduction to her book, and what it is about (01:26) Who the book is for (04:09) Why she decided to write a book (06:40) Her book writing process (15:00) Getting published (18:48) Where the book is being sold (23:26) Working with a distributor and marketing the book (24:04) Advice for deciding between working with a publisher and self publishing (28:03) How the book sits alongside her coaching business (30:26) How writing a book can support your business (33:23) Her number one piece of advice for other authors (41:46) USEFUL RESOURCES: Buy The Book Marina’s Website Marina’s Instagram Marina’s Facebook Marina’s Linked In Bookshop.Org City Books IngramSpark LET’S CONNECT <a href="https://www.facebook.com/groups/productcreatorsclub" rel="noopener noreferrer" target="_blan
Fri, April 15, 2022
Common Amazon issues and how to resolve them - with Vicki Weinberg
I share my top tips for how to resolve and solve common issues you may encounter when selling on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I want to talk about common issues that you can come across when selling on Amazon. Unfortunately these issues are quite common, but most of them can be solved. My aim today is to share my tips and advice so that you don’t get put off by any problems you encounter, and are empowered as to how best to tackle them yourself. Too many people encounter problems on Amazon that are tricky to solve, and give up selling on there, which is such a shame as I genuinely believe it is a brilliant platform for many product businesses. My hope is you find this episode useful, and don’t forget, you can always contact me for help if needed. As always, I would love for you to listen in and let me know what you think. Listen in to hear me share: The challenges of dealing with Amazon Seller Support (02:19) Common issues that can arise when selling on Amazon (05:31) How to avoid having issues with your account (11:47) Why research is your friend (12:15) How long to allow for account set up (13:42) What to do when things go wrong(14:38) Why persistence is key (18:47) Contacting Amazon Seller Support by phone (20:32) Why Amazon Seller Support can be so poor (21:36) My main piece of advice (23:14) USEFUL RESOURCES: My free resources My website GS1UK - for Amazon Barcodes LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-pr
Fri, April 08, 2022
How to get press coverage for your small business - with Jenna Farmer, The Bloglancer
Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week on the podcast we are talking about 2 things: blogging and how to get your products featured in the media. My guest, Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media. Jenna shares why writing a blog is important for your business, and some suggestions of topics you can write about when you have a product based business. Jenna then shares lots of practical tips of ways you can get featured in the media, from how to contact journalists, to what to put in your press release, to things to avoid doing which would be an automatic no for a journalist! Jenna shares a vast amount of information, and this is a must listen episode for anyone looking to get more coverage and visibility for their products and business. As always, I would love for you to listen in and let me know what you think. Listen in to hear Jenna share: An introduction to herself and her business (01:39) Why you should be writing blogs (02:02) How often you should be writing blogs (03:32) Ideas of topics to write about if you have a product based business (06:07) Why you may want to be featured in the press (12:24) How to look for press opportunities(14:50) How to approach a journalist (19:51) What to put in a press release (23:28) How to make your response stand out to a journalist (29:23) Things not to do (31:43) How to prepare for a call with a journalist if you are nervous (36:38) Her number one piece of advice to get visibility (43:36) USEFUL RESOURCES: The Bloglancer - Jenna’s website Jenna’s Instagram Jenna’s Twitter Jenna’s Podcast: The Bloglancer Keysearch Google Ads Lightbulb ResponseSource Food4Media LET’S CONNECT <a href="https://w
Fri, April 01, 2022
Creating products with a cause - with Trish ODwyer - Autism Threads
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week is World Autism Acceptance week. and today I'm speaking with Trish O'Dwyer from a company called Autism Threads. Trish is the founder of an online shop that sells t-shirts, prints and accessories to raise positive awareness of autism support, autistic people and autistic charities, with the aim of starting conversations around autism. Trish and I talk about her products, how they came to be, how she designed and sourced them, and where she sells them. We also talk a lot about autism. This was a particularly personal podcast for me, as my son has just been diagnosed with autism. We discussed the different ways that autism can present, the specific challenges for friends and family and how her business was born out of a desire to solve some of these situations. It is a really interesting and unique story, about a product business with a difference. As always, I would love for you to listen in and let me know what you think. Listen in to hear Trish share: An introduction to herself and her business (01:43) A brief overview of autism, what it is, how it might present, and the challenges one can face (03:20) The challenges of having a family member or friend with autism (15:12) Why Trish set up Autism Threads, and the idea behind the business (16:06) Why she decided upon t-shirts as her main product (18:22) The change and impact that her products are having (21:40) Her journey from concept to making the t-shirts a reality (31:05) Balancing your vision with practical considerations (37:25) Attending events, and selling her t-shirts in person (40:54) Building your network, and why just having a website isn’t enough (45:12) Her number one piece of advice for other product creators (48:04) USEFUL RESOURCES: Autism Threads Website Autism Threads Facebook Autism Threads Instagram Autism Threads Twitter Trish ODwyer Linked In National Autistic Society LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com/vickiweinberguk/" rel="noopener noreferrer"
Fri, March 25, 2022
Creating a business you love - with Charlotte Phillips, Rugsy Lugsy
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Charlotte Philips of RugsyLugsy. Charlotte and her husband Neil handcraft home and giftware from reclaimed wood, which they sell online and in person at farmers and craft markets. I loved talking to Charlotte, she’s got so much energy and positivity, and is so passionate about what she does. We talked about the differences between selling online and in person, how they source and use reclaimed wood, and ways you can minimise your product’s impact on the environment. Listen in to hear Charlotte share: An introduction to herself and her business (01:15) How and why she set up her business, including 2 career changes (01:33) Their first products (04:04) How they make and manage their product range both online and for markets (07:43) A regular working week, and the importance of taking time for you (10:17) Putting systems in place and delegating things that will take you too long (11:46) Selling in markets during the pandemic(16:25) The benefits of selling your product face to face (18:32) How they source reclaimed wood to use (21:12) Minimising the environmental impact of their products (26:07) Her number one piece of advice for other product creators (33:41) USEFUL RESOURCES: RugsyLugsy Website RugsyLugsy Instagram RugsyLugsy Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Cap
Fri, March 18, 2022
How to run a successful crowdfunding campaign - with Jes Baily, Crowdfund 360
Jes Bailey is the founder of Crowdfund 360 and helps organisations run successful crowdfunding campaigns so that they can bring their products to life and build their customer base with more ease. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I’ve been asked to do an episode on crowdfunding for a while, as I know it is something many of you are interested in. Today I am pleased to welcome the perfect guest to share her expert knowledge about crowdfunding. Jes Bailey is the founder of Crowdfund 360 and helps organisations run successful crowdfunding campaigns so that they can bring their products to life and build their customer base with more ease. Jes explains the pros and cons of crowdfunding, what it is, how it works, which platforms to use and what you need to put together a successful crowdfunding campaign. There is a lot to explore, and Jes kindly shares a huge amount of information, advice and examples of how to create a crowdfunding campaign that's super successful. Listen in to hear Jes share: An introduction to herself and her business (02:10) What crowdfunding is (03:18) When you might consider crowdfunding as an option (04:27) The rewards you might offer when crowdfunding (13:25) Why the size of your crowd before you start matters so much (22:38) How to build your audience (30:57) Content to include on your crowdfunding page (36:53) How to choose which crowdfunding platform to use (42:16) Potential downsides of crowdfunding to be aware of (50:33) The highs of crowdfunding (56:26) Common misconceptions (58:15) How long the process takes (01:01:59) How Crowdfund 360 can help you (01:06:54) Her number one piece of advice for running a successful crowdfunding campaign (01:09:39) USEFUL RESOURCES: Crowdfund 360 Website Crowdfund 360 Youtube Crowdfund 360 Instagram Crowdfund 360 Twitter Jes Bailey LinkedIn Crowdfunder Indiegogo Kickstarter <a href="https://vickiweinberg.com/captivate-podcast/how-to-protect-your-product-ideas-with-mand
Fri, March 11, 2022
Taking part in an accelerator to grow your business - with Stephanie Orr
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Stephanie Orr. Steph is a screen printer and founder of Flat102 and Co Founder of The Indie Collective. Steph created Flat102 to bring a colourful and uplifting dose of cheerfulness for your home. The Indie Collective was founded to support local designers and makers and give them an opportunity to be seen on the high street. We had a really wide ranging conversation, covering Steph’s own product business, Etsy, how the Indie Collective came about, pop up shops and being part of the Natwest Business Accelerator, which is a free program you can apply to join. Listen in to hear Steph share: An introduction to herself and her business (01:52) How she got into screen printing(02:27) What inspires her designs (07:50) Starting out on Etsy (11:53) Her top tips for selling on Etsy (16:14) How her hobby became her business (17:57) Selling her product in pop up shops (20:06) How the Indie Collective came about, and what it is (26:28) Running a pop up in her local shopping centre (27:37) The differences between selling online and in person (33:03) Being part of the Natwest Business Accelerator (36:05) The application process for the Accelerator (45:25) Her number one piece of advice for other product creators (45:16) USEFUL RESOURCES: Flat 102 Website Flat 102 Instagram Flat 102 Facebook Flat 102 Etsy The Indie Collective Instagram The Indie Collective Facebook The Natwest Accelerator LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can j
Fri, March 04, 2022
How to create an integrated range of products & services - with Meera Bhogal
Meera Bhogal helps people to understand how food can nourish our body and mind to support optimal health, using a holistic approach via her website, products and services Meera’s Made From Scratch. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week’s guest is Meera Bhogal, or Meera’s Made From Scratch. Meera helps people to understand how food can nourish their bodies and mind to support optimal health using her holistic approach. Meera offers all kinds of products and services, which work seamlessly together to support your health, from memberships, bespoke programs and 1to1 services to selling her products, food made from scratch. I wanted to find out more about how Meera combines all the aspects of her business, and the unique challenges that creating and selling food products brings from legislation and compliance to the fact that all your products have an expiry date. Listen in to hear Meera share: An introduction to herself and her business (02:05) How she came to start her business (02:45) How the different parts of her business evolved including products and services (04:25) How she grew and educated her audience (06:13) The link between food and wellbeing (08:19) How she got interested in food, and its impact on her health and wellbeing (10:35) How she transitioned from making food for family and friends to it becoming a business (15:50) How she grew her audience (17:50) How she practically manages making everything at home (21:16) The challenges of delivering fresh food (25:21) The certification you need in order to be able to make and sell food (26:01) The challenges of having a product which rapidly expires (29:56) The services she provides alongside her products (33:29) Her future plans for the business, including kids subscription boxes (37:46) Her number one piece of advice for other product creators (40:25) USEFUL RESOURCES: Meera’s Made From Scratch Website Meera’s Instagram Meera’s Facebook Food Standards Agency Website LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram <a href="http://www.vickiweinberg.com" rel="noopener noreferrer" target="_b
Fri, February 25, 2022
My first year - with Vicki Weinberg
Amazon consultant and Bring Your Ideas To Life Podcast host Vicki Weinberg celebrates the 100th episode of her podcast by looking back and reviewing her first year running a product based business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I can’t believe this is the 100th episode! I wasn’t sure what to share, so I asked you, in my free Facebook Group Product Creators Club . I was asked to share how my first year running a product business went, so here we are. I set up my business Tiny Chipmunk, in 2016, so I was very grateful for the blogs I wrote at the time to help me remember what I did, and the things that happened. I share my main learnings, and things that I would do differently now. I hope that you find this useful, don’t forget everyone’s product journey is different, so my story will be different to yours. If you are through those first couple of years, and you would like to share your story on the other side, I would absolutely love to talk to you. Please do get in touch. Listen in to hear me share: Deciding what to do to mark 100 Episodes (00:21) The background to my first year in business (01:54) Why getting started took a long time (02:57) Why I needed the Product Creation Checklist (04:35) Mistakes I made along the way (06:49) How long it took to get my first product out there (08:04) Why I should have started growing an audience earlier on (12:36) The importance of not trying to do it all at once (13:25) Why not share your story with me? (16:40) USEFUL RESOURCES Join my free Facebook group for product makers and creators Contact me to be on a episode Podcast episodes: Episode 14: Things I’ve Learnt In 4 Years Of Running A Products Business (my origin story!) Episode 93: Tiny Chipmunk Update (taking the decision to close my products business) Free downloadable resources: Download My Free Product Creation Checklist Download My Free Guide 7 Free Ways To Validate Your Product Idea Work with me: <
Fri, February 18, 2022
How to protect your product ideas - with Mandy Haberman
Mandy Haberman is a successful inventor and entrepreneur, who has created a range of infant feeding products which she has invented and successfully brought to market. She is a recognised authority on corporate theft and patent infringement, having successfully defended her own intellectual property in the USA, UK and Europe. Mandy joins host Vicki Weinberg, to share her story, and her insights on how you can protect your product ideas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I have a fantastic interview for you with Mandy Haberman. Mandy is the founder and creative director of Haberman Global Innovations Limited. Mandy is an inventor and entrepreneur, who revolutionised the infant feeding products industry. She has a fantastic story to share with us today, where she goes right back to the launch of her first product. Mandy talks about patents and about design rights, and shares her story of what happened to her when a big company, and she does name them, decided to copy her product. Mandy explains the steps she took to protect her rights, the eventual outcome and shares fantastic detailed practical advice about the steps you can take to prevent this from happening to you. Listen in to hear Mandy share: An introduction to herself and her business (01:34) The story behind her first invention, the Haberman Feeder (02:41) How she went about going into production and setting up her own business (11:39) Her experiences of being a female entrepreneur in the 1980’s (14:12) How she transitioned from creating her product herself to finding a manufacturer (18:49) What a know-how licence is (23:55) How to create an audit trail for your trade secrets (24:25) The origins of her second product, the Anywayup Cup (25:35) The difference between patents and design rights (28:13) The range of different rights, from trademarks to intellectual property rights, and why it is important to register for them (30:10) How a big company copied her product (31:23) Deciding whether to take legal action (34:16) Winning the legal case (36:49) How long the process took (38:40) How to stop other businesses from copying you (41:23) How much you can expect this to cost (46:48) Why it is worth investing in protecting your products and ideas (49:35) The steps to take if you think someone is copying your product (54:35) Why you should be wary of trying to handle it via social media (57:28) Alternatives you can pursue rather than taking the case to the High Court (01:02:27) The very first thing to do if you think if you think someone is copying your product (01:05:20) How she got the Anywayup Cup stocked by Tesco's and other major supermarkets (01:06:16) Her tips and advice for product
Fri, February 11, 2022
Creating your product, step-by-step - with Vicki Weinberg
Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In many of my podcast episodes I talk with guest experts and product creators about different aspects of the product creation journey. For this episode I thought it would be helpful to put all these pieces together, and give you an overview of the entire process. I share the steps to take, and point you to lots of resources that you can use along the way from other podcast episodes to free checklists that I provide. Everyone’s product creation journey will be a bit different, but I really think there is something in here for everybody. Listen in to hear me share: Why I wanted to record this episode (00:38) Define what your product is and who it is for (02:25) Validate your product idea (04:15) Carry out some market research i.e. look at other products (08:58) Finalise your product specification (12:11) Do you need a patent or any other protection? (14:43) Work out your pricing (15:14) Think about branding and logos (20:01) Decide where you’d like to source your product (22:13) Research credible suppliers (22:58) Prepare your supplier communication (26:26) Contact suppliers (28:28) Order product samples and review them (31:13) Get shipping quotes if applicable (35:28) Order your product (36:01) Work out how and where you’ll ship and store your product (38:09) Decide where you are going to sell your product (40:45) Open accounts with online marketplaces (42:15) Write your product description (44:03) Arrange product photography (45:00) Ways you can work with me and how I can help you (45:45) USEFUL RESOURCES Podcast episodes: Episode 9 How to carry out your own customer and market research - with Abbey Teunis Episode 12 How to write a product specification for a physical product - with Vicki Weinberg https://vickiweinberg.com/captivate-podcast/finding-a-great-supplier-to-create-your-product/ Episode 30 Where’s t
Fri, February 04, 2022
The importance of experimenting while creating your products - with Emma Sims, Soul Star Sanctuary
Emma Sims, is the founder of Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma is also an energy healer, a crystal therapist and intuitive guide. Emma has developed and created her own range of products, handcrafted aromatherapy blends called ‘Mood Sprays’, created to enhance and protect your energy and joins me today to share her product business journey. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Emma Sims is an energy healer, a crystal therapist and intuitive guide who is the founder of the Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma works with adults and children helping transform their lives through energy work. Emma has a beautiful range of products called mood sprays that helped to enhance the healing and your moods. Emma also teaches Reiki and runs a variety of wellbeing workshops, weaving essential oils into all that she does. So I really enjoyed the conversation with Emma, and we spoke about how she developed her products and the benefits of essential oils in general, something I knew very little about. A key theme that comes through from Emma's story is how much she has just jumped right in and had a go, experimenting, testing and refining her product along the way. I found it really inspiring, and hope that you do too. Listen in to hear Emma share: An introduction to herself and her business (01:54) The inspiration and story behind her products (03:00) How she set about practically developing her product idea (06:16) New products that she is developing (11:54) Seeking feedback from others (15:41) Her main customer base and marketing authentically (17:35) Future ideas for her business (22:25) The challenge of selling scented products online (31:06) Her number one piece of advice for other product creators (39:23) USEFUL RESOURCES: Soulstar Sanctuary Website Soulstar Sanctuary Etsy Shop Soulstar Sanctuary Instagram Soulstar Sanctuary Facebook Podcast Episode: Wholesale for Small Business with Therese Ørtenblad LET’S CONNECT Join my free Facebook group for product makers and creators <a href="https://www.instagram.com
Fri, January 28, 2022
Small business finances - with Wendy & Laughton Ross, Tonbridge Accountants
Wendy and Laughton Ross, the husband and wife team behind Tonbridge Accountants, join me to discuss finances for small businesses, and share their wealth of experience and knowledge with us, to equip us with the right skills and know how to understand and grow your business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In today's episode, we're going to talk about finances for small businesses. It’s an area that I personally as a small business owner knew least about and struggled with the most. So I'm really hoping this will be helpful for all of you. Here to guide us through it all are Wendy and Laughton Ross, a husband and wife team of chartered accountants with over 30 years of experience. Together they run Tonbridge Accountants and they want to share their wealth of experience with like-minded entrepreneurs and ambitious business owners, supporting them to achieve their goals and grow their business. Wendy and Laughton are passionate about using their skills and knowledge to take care of the financial side of things so that you can focus on what you're passionate about, which is your business. Listen in to hear Wendy & Laughton share: An introduction to themselves and their business (02:35) Why it is important to have an accounting and bookkeeping system (03:49) The best ways to keep track of money going in and out of your business (05:40) The pros and cons of doing your accounting yourself (07:24) The information that you should be recording (11:11) The importance of having a separate bank account for your business (13:21) The difference between setting up as a sole trader and limited company, and things to consider (15:35) Why it is important to understand where your business is financially (27:05) The different business costs that you need to factor in (30:45) Costs you may be able to claim for if you are working from home (37:21) Their number one piece of advice for product creators (43:00) USEFUL RESOURCES: Tonbridge Accountants Website Tonbridge Accountants Facebook Tonbridge Accountants Instagram Wendy Ross Linked In Xero LET’S CONNECT Join my free Facebook group for product makers and creators <a
Fri, January 21, 2022
5 Reasons to consider selling your products on Amazon with Vicki Weinberg
Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares 5 reasons to consider selling your products on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Where are you in your product journey? You might be selling your products on your own website, via Etsy, eBay or another marketplace, or perhaps you're still in the process of creating your product. In this episode I wanted to share five reasons that it might be worth considering selling your products on Amazon. Some you may be able to guess, others may really surprise you. And I wanted to reassure you that it doesn’t have to be scary or hard, I have lots of resources that you can use if I convince you that Amazon is where you need to be. Listen in to hear me share: An introduction to myself and my business (00:55) Reason number one (01:01) Reason number two (02:45) Reason number three (06:50) Reason number four (09:10) Reason number five (10:42) Things to be aware of (12:25) Ways you can work with me and how I can help you (16:15) USEFUL RESOURCES Podcast Episode 88: Why your product needs to be on Amazon with Cara Sayer, Snooze Shade Podcast Episode 79: What to do when things go wrong on Amazon with Vicki Weinberg Podcast Episode 70: Is Amazon the right marketplace for you? With Vicki Weinberg https://vickiweinberg.com/captivate-podcast/how-to-successfully-launch-a-product-on-amazon-or-rescue-one-thats-not-selling/ Podcast Episode 41: Selling on Amazon - how to set yourself up for success with Vicki Weinberg Download My Free Product Creation Checklist Download My Free Guide To How To Successfully Launch A Product On Amazon Download My Free Guide 7 Free Ways To
Fri, January 14, 2022
How to make your customer experience more inclusive (and make more sales) - with Jodie Greer, Be People Smart
Jodie Greer, founder of Be People Smart, joins podcast host Vicki Weinberg to share some simple ways to make your customer experience more inclusive for everyone. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today. I am delighted to be joined by Jodie Greer, founder of Be People Smart on the podcast. Be People Smart supports organisations of all sizes from all sectors, both private and public, to be more inclusive by considering all staff and customers in the way they operate and communicate. I’ve known Jodie for years, and recently heard her talk at an event which really opened my eyes to lots of things that I could easily be doing, but wasn’t, to make my website and social media much more inclusive for everyone. I hope you find it as useful as I did, there are lots of simple ideas that you are going to want to action straight away. Listen in to hear Jodie share: An introduction to herself and her business (02:35) What we mean when we talk about making things more inclusive and accessible (02:51) Why you are missing our on custom if you don’t take this into account (05:23) Practical things you can do to make your website more accessible and inclusive (07:43) Things you can do if you are selling on third party websites (16:26) Practical things you can do to make your social media more accessible and inclusive (21:40) Her number one piece of advice for product creators (29:51) USEFUL RESOURCES: Be People Smart Be People Smart Facebook Be People Smart Linked In Be People Smart Instagram Accessibility Checker Read the blog post LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting –
Fri, January 07, 2022
Tiny Chipmunk Update with Vicki Weinberg
This is a solo episode, featuring host Vicki Weinberg, giving an update on her own businesses, and sharing some big changes that she is making in 2022. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** With a New Year I thought it was a perfect time to update you on some things that are going on with me and one of my businesses, Tiny Chipmunk, which sells bamboo baby products. With the growth of this podcast, and my consultancy business, and external elements like 2 lockdowns and Brexit, I have been making adjustments in life, which is leading to some big changes for me. Listen in to find out how I got to where I am, and why I have decided to close Tiny Chipmunk. Listen in to hear me share: An introduction to my businesses (00:55) Why I decided to close Tiny Chipmunk (01:41) The amazing impact Tiny Chipmunk has had on my life (07:17) Why I love the consultancy part of my business (07:57) What the future may hold (10:36) LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Bonus · Fri, December 24, 2021
Merry Christmas 2021 - a message from Vicki
A special Christmas message from your host, Vicki Weinberg. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I started this weekly podcast in March 2020, (that wasn’t planned!) and have now recorded 92 episodes without a break. It’s been an eventful period that has encompassed lockdowns and homeschooling here in the UK, and a whole host of fantastic episodes, featuring interviews with so many amazing guests for you to listen to. This Christmas Eve, I am sharing with you a short Christmas message, and plans for 2022 before I take a short break. I will be back on 7th January with a brand new episode. In the meantime, there is a great back catalogue of episodes for you to enjoy. Merry Christmas! Listen in to hear me share: Why I am taking a break (00:21) My plans for the New Year (01:59) Join the Product Creators Club Facebook group (02:26) Get in touch (02:59) USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Email me Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, December 17, 2021
The benefits of being creative - with Kinga Hofman
Kinga Hoffman is the founder of House of Culture in Brighton, a creative collective connecting communities across Brighton through art, culture, and wellbeing. The House of Culture hosts sessions, workshops, and events for all. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This podcast is a little bit different. I know many of you have creative and handmade businesses, and today I thought it'd be interesting to talk a bit about the creative process. Why is being creative so good for us and our well-being? The perfect guest to talk to this about is Kinga Hoffman, founder of the House of Culture in Brighton. Kinga creates space and opportunities to discover, enjoy and experience art. Kinga believes that everyone is creative and art is fundamental to human expression. So even if you don’t consider yourself to be creative, or struggle to find a creative outlet, Kinga is here to inspire you, as she passionately explains that creativity is something we all have within us, and share some suggestions of things you can do that are creative. Listen in to hear Kinga share: An introduction to herself and her business (01:46) Her previous career and how she came to open the House of Culture (03:21) How creativity provides a slower-paced alternative to modern life (13:06) The benefits of being creative (18:42) We are all creative (23:07) How to add creativity into your life again (24:41) The link between creativity and wellbeing (29:26) Her own creative outlets (30:53) How you can get creative at the House of Culture (34:47) USEFUL RESOURCES: House Of Culture Facebook House Of Culture Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-pr
Fri, December 10, 2021
How to sell your products on Pinterest - with Lianne Harris, Pinned Social
Lianne Harris of Pinned Social helps small businesses increase sales and website traffic by building brand awareness on Pinterest. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Lianne Harris of Pinned Social. Lianne helps small businesses increase sales and website traffic by building brand awareness on Pinterest. I've wanted to have a Pinterest expert on for quite some time because I've heard it's a great place to promote and sell products. Lianne is going to tell us all about Pinterest, why your product should be there, and how to best utilize it, to get people over to your website and ultimately sell your products. Listen in to hear Lianne share: An introduction to herself and her business (01:08) What Pinterest is and how you can use it (01:45) How Pinterest can be used by different types of business, from product to service to bloggers (05:49) Why you should use Pinterest if you have a product-based business (07:14) How to set up an account (9:58) How to research keywords (11:35) How to use different boards (12:34) How often you should be pinning (18:47) How to use analytics (22:37) Whether you should repin other people’s content (23:53) How to create the best visuals for pins (32:37) The to write pin descriptions and use keywords (39:48) Pinterest ads (43:40) Her top Pinterest tip (51:23) USEFUL RESOURCES: Pinned Social Website Pinned Social Facebook Pinned Social Instagram Pinned Social Linked In Pinned Social Pinterest Tailwind LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow
Fri, December 03, 2021
How to find investment for your business - with Gemma Whates
Gemma Whates helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Gemma Whates of All By Mama. Gemma helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. Gemma is a returning guest to the podcast and this time is here to talk about seeking investment for your business. Gemma has raised a lot of money over the years and is also a Venture Capitalist Scout for Ada Ventures. Gemma explains the reasons that she sought investment, how she did it, why you may want to do it, and how to go about doing it yourself. It is an episode packed full of information, that is applicable to all businesses, large and small, whether you are just starting out or looking to scale. Listen in to hear Gemma share: An introduction to herself and her business (02:46) Why Gemma started looking for investment for her business and how she started (03:56) The different types of crowdfunding that are available (06:24) Other ways to fund a business and how she got involved with Ada Ventures (07:46) How much investment she has raised (10:11) Different types of investors (11:26) Some of the things you might get investment for (13:14) What happens if things go wrong (15:42) How to start looking for investment (17:00) How the working relationship with investors works (24:51) The key things that she has learnt along the way (26:55) The downsides of investment (28:40) The positive sides of investment (30:40) Ways to work with Gemma (32:50) Her number one piece of advice for anyone thinking of seeking investors (36:03) USEFUL RESOURCES: Gemma’s Website Gemma Whates Facebook Gemma Whates Instagram Gemma Whates Linked In RESOURCES GEMMA MENTIONS: Ada Ventures Angel Academy Crowdcube Forward Partners Kicksta
Fri, November 26, 2021
How to make wholesale work - with Sasha Gupta, Cheeky Zebra
Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards for real life. It was such a fun conversation. Sasha shares why she quit law to start selling cards, how she creates them, despite having very little design experience, and her varied experiences of wholesaling her cards. I absolutely love how open Sasha is. She also talks a lot about her family and the role that they play in her business. Listen in to hear Sasha share: An introduction to herself and her business (01:07) Why she quit a job in law (01:38) How she taught herself to create cards despite having very little design experience (03:38) How she prints her cards (5:25) What the key things were which helped Cheeky Zebra to grow to be so successful (9:30) How Pinterest has worked for her (11:18) Her success on social media (14:30) How her family, and grandparents are involved in the business (15:08) How she comes up with ideas for her cards (18:13) Keeping track of a range of a thousand plus products (19:26) Her experiences with wholesale (21:51) The importance of tunnel vision and keeping going when you start out (36:17) Her number one piece of advice for other product creators (38:45) USEFUL RESOURCES: Cheeky Zebra Website Cheeky Zebra Instagram Cheeky Zebra Pinterest Cheeky Zebra Facebook Small Business Collaborative Website Bring Your Product Ideas To Life Podcast Episode - Wholesale For Small Businesses LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've b
Fri, November 19, 2021
Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade
Cara Sayer is the inventor and entrepreneur behind SnoozeShade, a bestselling range of baby sun and sleep shades, and shares her story from starting out in 2008, through starting to sell on Amazon in 2014 to where the business is now. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Cara Sayer, an inventor, and entrepreneur, who launched her first SnoozeShade product in 2008. Cara now sells her product worldwide. Starting to sell her products on Amazon in 2014 was a turning point for her business. Cara is really candid and honest about her experiences, sharing everything from marketing at the Oscars to dealing with negativity on social media. It is a really inspiring conversation, and offers something to everyone, wherever you are in your product business journey. Listen in to hear Cara share: An introduction to herself and her business (01:06) How she started out (01:25) Securing her first trade orders (06:11) Funding her initial product order for 10,000 pieces (11:29) How to have a successful trade show (14:04) The importance of having a product that meets a need and works (17:04) Why she decided to start selling on Amazon (22:11) The importance of also having your own website (30:34) Providing a first-class customer experience and managing any faulty items (32:39) Dealing with unsubstantiated social media claims (37:30) What she would do differently if she was starting out now (45:54) The importance of safety testing for a baby product (49:33) The advantages of using Amazon over other retailers & distributors (46:27) Her number one piece of advice for other product creators (56:42) USEFUL RESOURCES: SnoozeShade Website SnoozeShade Instagram SnoozeShade Facebook SnoozeShade Twitter Cara Sayer LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If
Fri, November 12, 2021
Getting ready to launch your first product - with Louise Almond
Louise Almond is the founder of Amelia Anne Ltd, a brand designing fashionable, discreet and comfortable breastfeeding wear so that you can feed with confidence in any situation. Amelia Anne is currently in pre-launch, with Louise planning to release her first collection of 3 items in 2022. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Louise Almond, who is in the prelaunch stage of launching her brand Amelia Anne, fashionable, discreet, and comfortable breastfeeding wear so that you can feed with confidence in any situation. Louise is a mother of two and a full-time teacher of Design and Technology who previously worked in the fashion industry. Louise developed her innovative products from a need she had herself, to be able to breastfeed in public and not bear more than she wanted, keep her tummy and back warm in winter, and not cover up her child while she fed. I thought it would be really interesting to talk to someone at the beginning of their journey, to learn about the design process, the research that has gone into developing her clothes, and the challenges Louise has faced along the way. Louise is really honest about the fact it has taken a long time to get to the point of pre-launch, and I think you’re really going to enjoy this conversation. Listen in to hear Louise share: An introduction to herself and her new business (01:52) Dealing with worries about what competitors are doing (10:44) Researching her product and getting feedback (13:50) Her launch timeline (14:43) The steps from having the idea to getting garments made and ready to sell (18:30) How the garments are made (25:29) Adapting to different body shapes and sizes (29:55) The remaining tasks on the to-do list before launch (33:06) Building up pre-awareness (34:23) Unexpected challenges of setting up your own products business (37:11) Her number one piece of advice for other product creators (42:03) USEFUL RESOURCES: Amelia Anne Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to ge
Fri, November 05, 2021
Pivoting your product based business - with Puvan Briah
Puvan Briah is the founder of Sabhalo, the Mental Maintenance Store. Puvan is on a mission to help other empaths, people pleasers, and perfectionists to stop burning out through her self care boxes and her podcast “The Burnout Brigade.” EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Puvan Briah about how and why she pivoted her product business. Her story is fascinating. Puvan talks about how she launched her initial product business MDT London, the wins and challenges she faced, what changed for her, and why she decided to pivot and start something new - Sabhalo. We talk about burnout and the pressures of being a product-based business owner. There is so much here to inspire you, and help you on your journey with your own product-based business. Listen in to hear Puvan share: An introduction to herself and her new business (00:51) An introduction to her previous business (01:40) The impact of Covid and Brexit on her business (02:30) The inspiration behind her original business (05:59) Dealing with burnout (07:49) Communicating her pivot to her online audience (11:12) How stepping back allowed her to understand what she wanted to do next (13:58) Starting up her new business (15:33) Managing a pivot on social media (18:48) Things she has learnt whilst pivoting her business (26:04) The learnings she has been able to carry forward into her new business (31:36) Things that she would do differently (34:34) Her number one piece of advice for product creators thinking of making a change or pivot in their business (38:37) USEFUL RESOURCES: Sabhalo Website Sabhalo Instagram MDT London Instagram You can either listen to Puvan’s podcast The Burnout Brigade here on her website: https://www.sabhalo.com/blogs/the-burnout-brigade-podcast or you can listen to it here with all of the links for different podcast platforms to subscribe: https://anchor.fm/puvan-briah LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram <a href="http://www.vickiweinberg.com" rel="n
Fri, October 29, 2021
Preparing to sell your products at Christmas - with Catherine Erdly
Christmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Catherine Erdly, founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley, and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. With Christmas just around the corner, I wanted to find out the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales. Catherine gives a brilliant breakdown of how to start planning for the Christmas season, things you can do now to make the busy season run more smoothly, jobs that should be left until after Christmas, and how to successfully review and learn from your Christmas performance in January. It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! Listen in to hear Catherine share: An introduction to herself and her business (01:20) When to start planning for Christmas (01:56) Long-term Christmas planning (04:06) When to start talking about Christmas to your customers (09:20) Things you can do now to start prepping for Christmas (13:05) Jobs that you should leave now until after Christmas! (19:11) How to make the most of Christmas if your product isn’t a traditional gift (22:54) The particular opportunities you have this Christmas (27:28) Tasks you should be doing after Christmas (29:28) Her number one piece of advice for product creators this Christmas (33:14) USEFUL RESOURCES: The Resilient Retail Club Website Resilient Retail Club Twitter Resilient Retail Club Facebook Resilient Retail Club Instagram Catherine Erdly LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators <a href=
Fri, October 22, 2021
Creating and selling planners - with Janet Murray
Janet Murray is one of the UK's leading content marketing experts and creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. Janet joins me on the podcast today to share the process of creating and selling a planner, and her tips for creating your own fantastic content. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Janet Murray, one of the UK's leading content marketing experts. Janet's the creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists, the founder of Courageous Content Live - a virtual content planning event for coaches, creatives, and entrepreneurs, taking place this November. Plus Janet is the host of the Courageous Content podcast and a regular keynote speaker. Janet also has ADHD (Attention Hyperactivity Deficit Disorder) and is (in her own words) ‘one of the most disorganised people on the planet’. Making her one of the unlikeliest people in the world to launch a desk planner. In this episode, we discuss what inspired Janet to create a planner, the community that she has built around her product, and how this community has influenced the way her offerings have evolved. Janet talks through the process and practical details of putting together a planner from choosing your binding to finding a printer. Plus I couldn’t pass over the opportunity to ask a renowned content marketing expert for her top tips on how to create fantastic content. Janet talks through her key pillars for building content, with a particular focus on product-based businesses. Listen in to hear Janet share: An introduction to herself and her business (01:10) The inspiration behind creating her own planner (02:15) The process of creating a planner (07:20) How to find your printer, and why asking Janet for her printer’s details isn’t a good idea (17:36) Building a community around your products (23:40) The evolution of the Courageous Content Planner, and introduction of live events (26:33) Planning your content marketing for a product-based business (33:10) The types of content you should be creating for your business (38:20) Her number one piece of advice for product creators for creating really engaging content (44:00)</l
Fri, October 15, 2021
How To Set Up An Effective E-Commerce Store - with Anna Heneback
Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Anna Heneback, an e-commerce consultant about how to set up and boost your e-commerce store. We cover everything from which platforms to use, what to consider, the functionalities you need to include, and how to improve your online sales performance. It includes a fantastic tip, about how to keep your site updated and relevant. It is so simple and something I would never have even considered doing! Listen in to hear Anna share: An introduction to herself and her business (01:17) The best platforms to build your e-commerce store (01:40) Why Shopify is often underrated by Web Designers (03:08) The features you need on an e-commerce store as a pose to a website (07:01) Some great extras to consider including on your e-commerce store (11:04) The best ways to present your products (including THAT tip!) (17:50) How to improve your conversion rate (27:38) Common problems and how to avoid them (36:36) Her number one piece of advice for product creators (40:19) Ways that you can work with Anna (44:26) USEFUL RESOURCES: Anna’s Website Anna Heneback on Instagram Anna Heneback on LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate
Fri, October 08, 2021
How To Sell Your Products On Social Media - with Emma Peries, Digital Mother
Emma Peries of Digital Mother helps mums in business learn how to succeed on socials through training. Today she shares her knowledge to explain how you can sell your products by harnessing the power of social media. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m talking to Emma Peries of Digital Mother, an experienced Social Media Trainer. Emma shares so much of her knowledge, this episode is packed full of practical information from how to decide which platform to be on, the etiquette of using your customers content, how to get smart with your planning and photo shoots, plus a step by step beginners guide to making Reels. I’ll be honest, I don’t love doing my social media, but Emma got me inspired again! Listen in to hear Emma share: An introduction to herself and her business (1:11) The advantages of being on social media (1:54) How you can communicate directly with your customers (4:50) Which channels you should focus on (5:53) How often you should be posting (12:17) How to generate user-made content (16:33) Getting smart with your content creation (20:20) Making time for your social media planning (23:39) How much you should share about yourself in addition to showcasing your products (26:31) A beginner’s guide to Reels (29:35) Her number one piece of advice for other product creators (38:31) USEFUL RESOURCES: Digital Mother Website Digital Mother on Instagram Emma Peries on LinkedIn LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate</stron
Fri, October 01, 2021
Selling Products And Services As A Creative Business - with Prithi Brinkley Art
Listen in to hear Prithi Brinkley, of Prithi Brinkley Art, share the process of how lockdown encouraged her to develop her photography business and start selling her work as accessible, limited edition fine art prints. EPISODE NOTES: Prithi is a London-based photographer who creates accessible fine art limited edition digital prints in a variety of sizes and finishes. Prithi started off in photography services. We talked about how the start of lockdown in March 2020, prompted her to rethink what she was offering. Prithi then shares the process of taking some of her favourite prints and turning them into art that's ready for others to buy and hang up on their walls. It’s a fascinating episode, and as someone who didn’t know much about the world of art, I really enjoyed chatting with and learning from Prithi. Listen in to hear: An introduction to Prithi and her business (1:48) How Prithi started out as a photographer (2:31) How lockdown influenced Prithi to start selling her work as fine art (5:37) The importance of finding the right producer (9:45) How to provide the best possible service when selling artwork (11:00) Different forums for selling art (14:48) How Prithi has marketed and promoted her artwork (17:12) Combining selling services with selling products (21:18) Prithi’s top tips for taking your own product photos (24:31) Prithi’s top advice for aspiring product creators (27:17) USEFUL RESOURCES Prithi Brinkley Art Website Prithi Brinkley Art Facebook Prithi Brinkley Art Instagram Perdomo Gallery Website LET’S CONNECT Join my free Facebook group for product creators and makers Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use th
Fri, September 24, 2021
How To Brand Your Physical Products - with Cara Bendon
Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves. EPISODE NOTES Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey. Listen in to hear Cara share: An introduction to herself and her business (01:27) An explanation of what branding is (02:17) Why your brand is important (06:25) How the right branding can elevate your product and it’s price (15:53) When to start thinking about branding when you are creating a product (23:26) Why branding doesn’t need to be expensive, and the benefits of investing (25:50) The bare minimum of things you need for your brand when you start out (30:04) Why you shouldn’t always just choose your favourite colour (36:50) The differences between branding for products and services (41:13) How to make your brand and product more visible on Amazon (48:01) How to get the best out of Canva (56:53) The resources that Cara has created to help you in the early stages of branding (1:02:22) Her number one piece of advice about branding for product creators (1:04:54) USEFUL RESOURCES: Cara is giving a 20% discount on all services at www.brandingmadesimple.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout. Cara Bendon Website Branding Made Simple Website - for templates and resources Cara Bendon Instagram Cara Bendon LinkedIn Podcast Episode: Building A Website For Your Product Based Business <a href="https:
Fri, September 17, 2021
What to do when things go wrong on Amazon
TITLE: 79 What to do when things go wrong on Amazon Amazon is an amazing marketplace, but sometimes things can go wrong. A lot of people contact me when things have gone wrong, and they cannot figure out how to fix it. I also know lots of people who have given up selling on Amazon because they could not solve an issue. I have sold on Amazon for a long time, so have plenty of experience with these things. I have found that most things are usually fixable. I wanted to share my tips and tricks for avoiding problems in the first place, and what to do if you do encounter them. My aim isn’t to scare you - just to be honest, and let you know that although problems can occur, they can be overcome. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Listen in to hear me share: Problems that can occur with listing your product (1:52) Problems that can occur with reviews (05:45) Problems that can occur with pricing (9:25) How to avoid problems listing your product (10:38) How to avoid problems with shipping (12:07) How to avoid problems with storage (13:48) What to do if it does go wrong (18:20) USEFUL RESOURCES: GS1 Website Amazon Seller Approval Free Product Creation Checklist LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re re
Fri, September 10, 2021
From Concept To Selling On Amazon with Tom Dowman, Pago Baby
TITLE: 78 From Concept To Selling On Amazon with Tom Dowman, Pago Baby EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I am speaking to Tom Dowman, of Pago Baby. Full disclosure, Tom is a client of mine. Tom has a full-time job as a charted surveyor and is a husband and father of 2. Inspired by his experiences weaning his daughter, Tom has developed a multipurpose floor protector mat. As well as being larger than the average mat, and easy to clean as it is machine washable, look and feel was also important to Tom. It is non-slip, and the neutral grey and white pattern is designed to look good in any home. We discussed Tom’s journey from product idea to manufacturing it to becoming an Amazon seller. We discuss how Tom did some brilliant groundwork researching his product, and how we worked together testing different advertising strategies and using Amazon Vine to garner customer reviews. Listen in to hear Tom share: An introduction to himself and his work (2:56) What prompted Tom to create the splash mats (2:39) How a Kardashian inspired the design (12:01) Researching and finding the right manufacturer (14:38) Developing a brand(20:40) Setting up a product page on Amazon (23:11) Promoting sales on Amazon, including using Amazon Vine (29:56) The next steps for Pago Baby (38:02) The biggest challenges he has faced (44:53) Balancing Pago Baby with a full-time job and busy home life (50:44) His number one piece of advice for other product creators (35:28) USEFUL RESOURCES: Pago Baby on Amazon Pago Baby Website Pago Baby Instagram Sam Priestly Jungle Scout LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliab
Fri, September 03, 2021
Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags
TITLE: 77 Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I am speaking to Barbara Keen, of All Day Bags. Barbara makes quality bags for people on the go, the colours of land and sky. Barbara uses UK based textiles - Harris Tweed and tartan from Scotland and Linton Tweed who have made textiles for Chanel for 100 years. Barbara makes a range of bags from tote bags for laptops and shopping, gadget bags so you don't leave your cable, mouse or battery behind, bags of lavender to ear bud bags. We discussed how Barbara started making bags, her process and how she transitioned from selling at craft fairs to selling online during lockdown. Barbara takes a real pride in her product and process, and it was lovely to find out how she has evolved her business over the past year. Listen in to hear Barbara share: An introduction to herself and her work (1:28) How she started making bags (2:08) How she decided to turn a passion into a business (4:36) Where her product inspiration comes from (7:56) How she set up All Day Bags as a business, and sought out business advice and training (13:17) Making the move from craft fairs to selling online during the pandemic (19:00) The differences she has seen since she started selling online (24:17) How she is promoting and marketing her business (32:29) Her number one piece of advice for other product creators (35:28) USEFUL RESOURCES: All Day Bags Website All Day Bags Twitter All Day Bags Facebook All Day Bags Instagram All Day Bags Linked In LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your
Fri, August 27, 2021
How To Work With Influencers With Donna Jackson
Donna Jackson is an Influencer of The Curious Mummy and founder of Suped Up Social, a digital marketing service for small businesses, startups, and creatives. Suped Up Social shows brands how to identify & connect with their audience by using a blend of pr, events, marketing & social media to form a kick-ass digital marketing strategy. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I am speaking to Donna Jackson, an influencer known as The Curious Mummy, and founder of Suped Up Social - a digital marketing service for small businesses, startups, and creatives. Donna offers a unique perspective on working with influencers, as she is both an influencer herself, and advises businesses on how to work with influencers through her company, Suped Up Social Today Donna is going to share all her tips about using influencers to help promote your products. This is such a fantastic episode. I think you're going to learn a lot and there are lots of practical things that you can go away and do. Listen in to hear Donna share: An introduction to herself and her work (1:37) What influencer marketing is (3:22) Why your brands need to align (6:35) The benefits of working with influencers (10:43) How to find an influencer with the right audience for your product (15:47) The ideal influencer audience size (21:24) The importance of creating authentic content (30:55) Ways you can work with influencers (34:11) How gifting works (39:40) The best ways to find and contact influencers (42:51) What you can expect to pay (46:36) How to build a successful relationship (52:11) Her main piece of advice for working with influencers (54:59) USEFUL RESOURCES: Suped Up Social Website The Curious Mummy website The Curious Mummy on Instagram Suped Up Social on Instagram Suped Up Social on Facebook The Curious Mummy on Facebook The Curious Mummy on Twitter Also mentioned: Emma Paton <a href="https://www.instagram.com/shellandthelittlies/" rel="noopener noreferrer" target
Fri, August 20, 2021
How To Be A Bestselling Self Published Author with Alice Clover
TITLE: 75 How To Be A Bestselling Self Published Author with Alice Clover Alice Clover is a highly successful self-published children’s author. Her first book ‘Girls Love To Fart’ was released in 2020, and Alice has just released her second book ‘Princesses Don't have Stinky Bums'. Alice is passionate about encouraging girls to love themselves, and their bodies, and changing the narrative around bodily functions. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m thrilled to welcome my first returning guest, Alice Clover, a self-published children’s author. Alice has sold over 14, 000 copies of her first book ‘Girls Love To Fart’ and has just released her second book, Princesses Don’t Have Stinky Bums.’ I was keen to catch up and find out how she has found the process of self-publishing a book the second time around, and what has changed. We discussed ways to market and promote a book yourself and the process for deciding to self-publish again. Listen in to hear Alice share: An introduction to herself and her work (0:56) How the process has differed with her second book (2:38) Why she chose to self publish again (7:28) What she did differently the second time around (13:56) How networking with other authors has helped build her audience (16:56) The impact of the release of a second book on the sales of the first (22:03) How she has marketed the book, and driven sales (24:09) Using Facebook groups for advice and support (31:22) Her main piece of advice for other self-published authors (37:22) USEFUL RESOURCES: Alice Clover’s website Princesses Don’t Have Stinky Bums on Amazon Girls Love to Fart on Amazon Alice Clover on Facebook Alice Clover on Instagram Alice’s First Podcast Episode LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve g
Fri, August 13, 2021
How to build a business that works for you and your family, with Jess Heagren, That Works For Me
Jess Heagren is the CEO and Cofounder of That Works For Me™ - a progressive digital B2B platform that connects exceptional, proven talent with businesses that need it. That Works For Me embrace and promote flexible working to combat the lack of gender diversity in the UK, which is estimated to cost £189bn in GDP EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m talking to Jess Heagren, the CEO and Cofounder of That Works For Me™ who brings together skilled professionals who can’t necessarily work full time with brilliant businesses who don’t necessarily need people full time. Jess is a mum of 3, soon to be 4, and we discuss employing expert support in your business, building a business around your family, flexible working, and setting boundaries between work and home life. Listen in to hear Jess share: An introduction to herself and her business (0:57) How That Works For Me is accessible to businesses of any size (1:59) The importance of flexible working for parents (6:17) The recent changes to our working culture and the future of remote working (8:30) Balancing work and family, involving your partner, and letting go of guilt (15:03) Setting boundaries between work and home life (20:28) How she cofounded That Works For Me with best friend Nicola Good (26:13) How Jess and Nic define their roles and delineate between friendship and work (28:44) Advice for going into business with a friend or family member (33:05) Her main piece of advice for other business owners (37:35) USEFUL RESOURCES: That Works For Me Website Jess Heagren Linkedin That Works For Me LinkedIn Twitter <a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8bGqXkW1dvStL59hl3kW7_k2841CXdp3VP16Md7x3GwKW2bzNLJ2NlLlr101?te=W3R5hFj4cm2zwW4mKLS-3T1lc2W3
Fri, August 06, 2021
Maximising the potential of Etsy with Silvina De Vita, My Papercut Forest
Silvina De Vita is a designer and paper artist and runs her own online business My Papercut Forest. My Papercut Forest is a playground for Silvina’s imagination, a place to try out new ideas, artworks and designs. Silvina creates, makes and sells a range of artworks including paper cut sculpture boxes, miniature paper domes, illustrations, prints, greeting cards, and loads of other unique objects. All designs are by Silvina, and all items are handmade with love in Brighton, UK. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m talking to Silvina De Vita, the designer and paper artist behind online business My Papercut Forest, which sells handmade personalised paper art, unique paper gifts and paper cuts. We talk about what paper art is (I’ll be honest I didn’t know!), how Silvina became Etsy Team Captain for Brighton and what that entails, and shopping small and supporting local business. Listen in to hear Silvina share: An introduction to herself and her business (1:13) Setting up an Etsy store and realising the need to rebrand (5:04) The global reach and changes in Etsy over the past 9 years (10:05) The differences between Not On The High Street and Etsy (12:27) Why Silvinia became Etsy Team captain for Brighton and what this entails (17:22) Tips for new sellers on Etsy (23:22) The importance of good product photography (25:10) Adapting to the pandemic, and unexpected bestsellers (31:46) Getting stocked in and the importance of shopping small and supporting local business (33:45) Her number one piece of advice for other product creators (42:31) USEFUL RESOURCES: My Papercut Forest website My Papercut Forest on Facebook My Papercut Forest on Instagram My Papercut Forest on Twitter LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.
Fri, July 30, 2021
What's Your USP?
What is your product’s USP (Unique Selling Point) and is it important to have one? Something I see a lot, particularly on Amazon, are ‘copycat products’ - where someone is ordering the exact replica of something already selling, then branding it themselves. It got me thinking, why would a customer buy this version of the product over one already available, that has a sales and review history? One answer may be price. However making this your USP is always risky, as you may end up not making a profit at all. The best way to make your product stand out is to decide upon and know your USP - the reason why your product is different and better. In this episode I dive into how to work out your product’s USP. How do you start researching this? What factors should you be considering? I share the processes I used when creating my own products, the Tiny Chipmunk range, and examples from different podcast guests. EPISODE NOTES READ THIS AS A BLOG POST Listen in to hear: An introduction to why having a USP is important (0:33) Why using pricing as your USP often doesn’t work (02:00) How to research and decide on a USP when you start out (4:27) How I decided on my USP for Tiny Chipmunk products (9:50) Examples of how some of my guests decided on their USP (11:47) Why knowing your USP is so important (13:27) USEFUL RESOURCES: Podcast: Liz Ferguson from Gus + Beau Podcast Vanessa from MBPH Aromatherapy Podcast Joe Shortt from Trip Clip Podcast Emily from Bundle & Bean 7 Free ways to validate your product idea Free product creation checklist LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by
Fri, July 23, 2021
Creating sustainable products with Nancy Powell, HERD Bags
HERD makes hardworking reusable bags from waste plastic bottles. The bags come in a range of sizes in joyful and vibrant designs. Each HERD bag is wipe clean, has a zipped internal pocket and a double cotton handle for easy carrying. HERD was launched in 2019 by Nancy Powell. After working with a range of well known brands on sustainability Nancy took all that she learnt about bags, packaging and brands to launch HERD. She has three young children and is Chief Herder in her house. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m talking to Nancy Powell the entrepreneur and founder of HERD Bags, a globally stocked brand of bright, joyful, reusable bags made from recycled plastic bottles. We talk about what drove Nancy to set up her business, working with recycled materials, and ways that Nancy plans to further reduce the impact of manufactured products and close the loop. Listen in to hear Nancy share: An introduction to herself and her business (1:14) The inspiration behind creating a sustainable product (4:27) The importance of flexible working hours in setting up her own business (7:00) The appeal of bags as a product (9:31) Why sustainability was a key part of the business vision (11:53) Whether working with recycled materials presents more challenges (13:47) The importance of working with other women balancing professional and home life (16:24) Finding the right suppliers to work with, as a small business (19:08) Managing a global team (27:39) Using Instagram and local networks to build her team (30:51) The environmental impact of HERD and future plans for closing the loop (41:10) Working with wholesalers (50:42) Her number one piece of advice for other product creators (1:05:02) USEFUL RESOURCES: HERD Bags Website HERD Bags on Facebook HERD Bags on Instagram Nancy Powell on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your
Fri, July 16, 2021
Should I sell my products on Amazon?
I sell my own products on Amazon. I get lots of enquiries from people wanting to start selling on Amazon and I help and work with a lot of Amazon sellers every single day. I see a lot of people do well - but I also see people who don’t do as well and that’s why I wanted to record this episode. Read the blog post for this episode Listen in to hear me share: Why Amazon Is an appealing place to sell your products (01:24) The good and the bad! (01:52) The types of products it’s good for (and not so good for) (05:40) Selling handmade products on Amazon (08:04) The importance of having a great product (12:36) Free research, you can do yourself, to see if Amazon might be a good fit for your product(13:37) USEFUL RESOURCES: FREE guide - How to Successfully Launch a Product on Amazon or Rescue One that’s Not Selling! Blog post for this episode How and why to validate your product ideas How to carry out your own customer and market research Episode 6 - how and why to validate your product ideas LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started o
Fri, July 09, 2021
Creating and selling products you love - with Kate Towers
Kate Towers designs and creates colourful, feelgood prints, cards and homeware, helping bring colour into people's lives. Listen in to hear Kate share: An introduction to her business and what she creates and sells (00:57) How she learnt the skills she uses to design and create her products (03:01) How she went about finding suppliers for digital printing (07:01) The importance of ordering samples (09:42) When and how she became a business (10:18) Why (and how) she built a following on social media, alongside her Etsy store (11:15) How she used Instagram ads successfully (13:51) How Etsy analytics work (17:12) Rebranding her business (20:40) How she manages stock (24:28) Tips for other Etsy sellers - particularly if you’re just starting out (25:44) The importance of gettings reviews - and how you can do that (27:59) Where she gets her inspiration (30:22) Managing her business, a day job and a young family - and why having passion for what you do is so important (32:16) Her number one piece of advice for other product creators (38:00) USEFUL RESOURCES: Kate Towers website Kate Towers on Etsy Kate Towers on Facebook Kate Towers on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s
Fri, July 02, 2021
How to successfully launch a product on Amazon or rescue one that’s not selling
Do you ever struggle to find your own product listing on Amazon? Or maybe you know you have a good product and you’re just tired of not making enough sales. It could be that you need help with shifting that stock you've sent in for FBA. If any of this sounds familiar, this is the episode for you. Even if you haven’t yet started selling on Amazon, but you’re planning it, or even thinking about it, this episode will help. Listen in to hear me share: The free resource I’ve created for you (00:21) Why you can’t find your own product listing on Amazon (2:43) How to write a great Amazon product listing (4:05) A free way to get great (Amazon-specific) keywords (7:34) Why you need professional images - and how to take them yourself (10:32) Getting your pricing right (11:51) My best advice about fulfilment - and FBA or not (13:32) How to get more traffic to your listing (17:53) Whether Amazon is the best marketplace for you (22:12) USEFUL RESOURCES: FREE download Jungle Scout Episode 34: How to take your own professional product photos Episode 30: Where’s the best place to sell products online? LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still si
Fri, June 25, 2021
Running a handmade business alongside a full-time job - with Nicola Harman, Silk Jasmine
Today I talk to Nicola Harman, Silk Jasmine, about starting up and running a handmade products business alongside a full-time job. We talk logistics, why it’s OK (maybe even necessary!) to get help and the importance of not comparing your handmade products to others. Listen in to hear Nicola share: An introduction to her business and what she sells (1:10) How and why she started her business (1:30) Why silk is so good for your skin and hair (5:33) How she went from making scrubs for her local hospital, to creating her own product range (7:59) How her customers inspire the new pieces she creates (11:19) Where she sells her products (13:33) How she manages her business alongside her full-time teaching job (16:45) Some of the things she enjoys about her business (25:01) Mistakes she’s made that you can learn from (26:31) The importance of remembering there’s room in the market for everyone - and why you should never compare (28:29) USEFUL RESOURCES: Silk Jasmine website Silk Jasmine on Facebook Silk Jasmine on Instagram Silk Jasmine on Pinterest LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-product-idea.captiv
Fri, June 18, 2021
Write your first book - with Steph Caswell
Do you have a book inside you? We’ve had a few authors on the podcast so far - now it’s your turn! Steph Caswell is an author who also helps service providers to write their own non-fiction book, with her simple step-by-step process. Listen in to hear Steph share: An introduction to herself and her business (00:55) Why she feels writing a book is a good idea for coaches, consultants and other service businesses (2:18) How soon into your business you can think about writing a book (4:17) How long it takes to write and self publish your first book and her best tips for actually getting it written (6:23) The books she’s written (9:37) The common reasons people don’t finish (or don’t even start) writing their books (14:59) Choosing a topic for your book (19:47) Why most first time writers usually write too many words (26:05) What to do before you sit down and start to write (29:19) How to edit your own writing (33:48) The role of an Editor (35:29) The main differences between traditional publishing and self publishing (38:15) The costs involved in publishing your own book (41:58) How to find editors, illustrators and anyone else you might need (43:26) The final steps before publishing, including how to market your new book (46:16) Whether to create a hardback, ebook or both (50:05) Her number one piece of advice for anyone looking to write their own non fiction book (55:07) USEFUL RESOURCES: Creating Happy Writers on Instagram Creating Happy Writers on Facebook LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're j
Fri, June 11, 2021
Starting a business during maternity leave - with Liz Rawlinson, gus + beau
Today I’m speaking to Liz Rawlinson, founder of gus + beau baby playmats about starting a business during maternity leave and why none of us can do it all... Listen in to hear Liz share: An introduction to her business, what she sells and why she created it (00:58) Why she started a business during her maternity leave (4:18) The steps she went through and the time it took to launch her products (7:57) Why Instagram has been huge for her business (13:57) Getting an endorsement from Stacey Solomon (16:27) The (positive and negative) impacts of selling out of stock and what you can do during that time (20:22) How she manages work and having a young family and why it’s important to have help (29:24) The parts of her business she outsources and the importance of being able to delegate (35:56) Her number one piece of advice for other product creators (41:19) USEFUL RESOURCES: Gus and Beau website Gus and Beau on instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, June 04, 2021
How to sell on Etsy - with Anna Panteli, Anna’s Planners
Handmade businesses - this is the episode for you! Anna Panteli is an Etsy expert with loads to share! Listen in to hear Anna share: An introduction to herself, her business and background (1:19) How and why she started selling on Etsy - and why she’s temporarily closed one of her 4 shops! (2:40) How she keeps up with the making (8:00) Her main learnings about Etsy over the past few years (10:28) How and why she made the transition to helping other Etsy sellers, alongside managing her own shops (14:32) The planners she’s created to help Etsy sellers stay organised (17:48) Her tips for getting off to a good start on Etsy (23:46) Her view on whether you need your own website as well as an Etsy shop (28:25) The importance of using social media to drive traffic (32:05) Why you might need more than one Etsy shop if you sell items targeting different customers (35:27) All about Etsy ads (38:14) Her number one piece of advice for Etsy sellers (42:48) USEFUL RESOURCES: Anna’s Planners on Etsy Anna’s Planners on Instagram The Handmade Business Podcast Jewellery and Gems Co on Etsy Memories and More Gifts on Etsy LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep
Fri, May 28, 2021
How to create or source a physical product - step-by-step
Today I’m going to take you through every step of creating and sourcing a physical product. This is a quick overview - for lots more details on the steps involved see the blog posts and episodes linked in the resources below. Do remember to download the free resource for this episode - created by me, with input from Gemma Whates, Founder of All By Mama. It’s a complete checklist of the steps involved in creating your product and setting up your business. If you’re looking to make, rather than source your product there may well be a few steps that aren’t as relevant to you, but do still listen as there’s still lots in there! USEFUL RESOURCES: Product creation checklist All my free resources Blog post: How to carry out your own customer and market research Episode 12: How to write a product specification 99 Designs Episode 18: Should I source my product overseas? Episode 32: How to write a product description that sells Episode 36: Shipping and importing your products - with Simon Arnold, Unity Logistics Episode 30: Where's the best place to sell products online? Episode 58: Building a website for your products business - with Marie Brown, Beyond the Kitchen Table Episode 34: How to take your own professional product photos - with Georgina Little LET’S CONNECT Find me on Instagram <a href="http://www.vickiweinberg.com/" rel="noopener noref
Fri, May 21, 2021
How to successfully create a fashion brand - with Michelle Ramsay, The Fashion Expert®
Today I’m speaking to Michelle Ramsay, The Fashion Expert®, about creating a successful fashion brand. It’s no secret that fashion is the top selling industry in almost all of the world. If you’ve ever thought of starting a fashion brand (and even if you haven’t!) this week’s episode takes you through how to create a successful brand, step-by-step. Building a fashion brand is very exciting and I hope these tips will help you start on the right foot. From talking to Michelle it’s clear to see that doing your research is key to success. Take your time to, put the work in and be clear on what you want to achieve. Good luck! Listen in to hear Michelle share: An introduction to her business and background (1:28) Why you don’t need to know about fashion to start a fashion brand (3:00) What she helps people with (4:20) The three stages to creating a successful fashion brand (6:59) What you might need help with - and where you can find it (10:41) How and where to find suppliers (14:52) The importance of knowing about any standards you need to comply with (27:26) Why you might want to start a fashion brand (30:22) Funding options available for fashion start ups (39:00) How she works with, and helps fashion brands get started (42:34) Her number one piece of advice for anyone wanting to start a fashion brand (44:32) USEFUL RESOURCES: The Fashion Expert website The Fashion Expert on Twitter The Fashion Expert on Facebook The Fashion Expert on Instagram Michelle Ramsay on LinkedIn Michelle’s Facebook group for fashion startups Launch your fashion brand with The Fashion Startup Academy® LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your
Fri, May 14, 2021
Turning a Hobby Into an Online Business - with Caron Petsch, What Caron Made
Caron Petsch started making polymer clay jewellery towards the end of 2019. Just as she started to realise it could be a business, the UK went into lockdown. Caron shares how she started an online business and all that entailed, literally learning as she went! I love Caron’s jewellery (I’ve treated myself to a few pairs of her earrings!) and am thrilled to share her story with you. Listen in to hear Caron share: An introduction to herself, her business and what she sells (1:14) What inspired her to start making jewellery (1:49) Transitioning from a hobby to a business (3:10) How she balances making with running a business (5:08) How she, and her daughter, teach themselves new skills (6:25) Why she never considered herself as creative - and now runs a creative business (9:07) Where she gets the inspiration for her products (11:13) The logistics of making jewellery! (14:22) What she loves about running her business (18:58) Her thoughts on learning as you go (21:33) Her number one piece of advice for other product creators (25:39) USEFUL RESOURCES: Caron Made website Caron Made on Facebook Caron Made on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Fri, May 07, 2021
How to use a VA to support your products business - with Melissa Gauge, SpareMyTime
**Please remember to rate and review the podcast - it really helps others to find it.** If you have a products business, you're just in a process of starting one up, or even just thinking about it, you might be in a position where you're doing everything yourself - but it doesn't have to be that way (forever!) Today I'm speaking to Melissa Gauge, the founder of SpareMyTime, an innovative business support and virtual assistance service for small businesses and professionals. We talk specifically about products businesses, and the kind of things that you could outsource to a VA to free up a bit more time for yourself. Listen in to hear Melissa share: An introduction to herself and her business (2:06) Exercises you can do to work out when it’s a good time to start working with a VA, how to know what you can outsource and how to ensure it’ll be cost effective (3:00) How to work out how much time you need (6:20) Why a VA can get up to speed in your business quicker than you might think (8:53) What kind of things a VA can help you with (10:47) Why you should never be afraid to ask a VA to help you do things more efficiently or effectively (they have loads of experience!) (17:56) How to find the right person for you and your business (18:23) Top tips for onboarding your VA and getting off to a great start (27:20) Her number one piece of advice for anyone looking to work with a VA (30:20) USEFUL RESOURCES: Spare My Time website Spare My Time on Facebook Spare My Time on Instagram Spare My Time on LinkedIn Melissa Gauge on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://b
Fri, April 30, 2021
Selling products and services seamlessly - with Vaness Afful, Made By Pure Hands
**Please remember to rate and review the podcast - it really helps others to find it.** Vanessa Afful is an Aromatherapist, Massage Therapist, Natural Product Maker and Mum of one. She officially qualified as an Aromatherapist 8 years ago, but has been making products for her own uses since 2003 and started working on the Made by Pure Hands brand 10 years ago. ⠀ Since then she’s spent most of her time on the massage side of her business, based in Bellenden Therapies in Peckham, supporting people with their wellbeing journeys. Her products have always been the heart of her business. But when lockdown came last March, she had the opportunity to really spend time on her product range, and bring them to a whole new market through social media and word of mouth. This is such an interesting story and a great example of how a products and service business can work together to complement one another. Listen in to hear Vanessa share: An introduction to her and her business (1:23) How and why she started to make products using essential oils for her own use (2:09) The stage at which she started selling them (6:29) Why she then trained in massage (08:02) How and why she custom makes all her products at the moment (11:46) How she’s adapted to offer consultations (and create bespoke products) online 14:58) How she finds new clients and markets her products and services (17:16) Some of the benefits of aromatherapy and essential oils (21:19) The time it takes to make up one of her products (24:59) The logistics of creating handmade products with a young child at home (26:53) Her plans and goals for 2021 and beyond (32:02) The split between selling products and offering treatments (33:49) Her number one piece of advice for other product creators (36:32) USEFUL RESOURCES: Made By Pure Hands website Made By Pure Hands on Twitter Made By Pure Hands on Facebook Made By Pure Hands on Instagram Vanessa Afful on LinkedIn Made By Pure Hands on Pinterest LET’S CONNECT Find me on Instagram Work with me</a
Fri, April 23, 2021
Building a website for your products business - with Marie Brown, Beyond the Kitchen Table
As a product-based business owner, one of the first things you have to consider is where you want to sell your products online. Many of us sell on multiple channels such as Amazon and Etsy, but could you gain more sales on your own website? I spoke with Marie Brown, founder of Beyond the Kitchen Table, to find out all you need to know about building a website to sell your products. Listen in to hear Marie share: An introduction to her business and what she does (1:06) Why you need a website for your products business, even if you intend to sell elsewhere - but what to do first (1:33) When to secure your domain name - it’s earlier than you might think! (4:48) How to create a really simple, professional website (5:17) Her pick of the best website builders for ecommerce (6:51) What to write on your About page (10:57) How much time and money it takes to get your website built (14:29) The importance of keeping your website updated (20:32) How you know whether your website is working for you and why you need Google Analytics! (24:06) How to get more traffic to your website (26:14) Common mistakes when it comes to websites (29:56) Her number one piece of advice when it comes to building a website for your business (34:19) USEFUL RESOURCES: Beyond the kitchen table website Beyond the kitchen table on Twitter Beyond the kitchen table on Facebook Beyond the kitchen table on Instagram Marie Brown on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://brin
Fri, April 16, 2021
How to develop an original product - with Joe Shortt, Tripclip
Joe Shortt is the creator of Tripclip, a travel retail product that helps people have total relaxation as soon as they settle into their seat. Designed for phone/tablet/e-reader for eye level, hands free viewing of their media, whilst on public transport worldwide (e.g. planes trains, buses and cars) without infringing on any fellow passengers and avoiding neck & back strain. Joe tells us all about how he came up with the initial idea and the process of getting his product prototyped and finally manufactured. He also covers pre-selling his product and getting stocked with major airlines. If you have an idea for an original product this is an episode you won’t want to miss! Listen in to hear Joe share: An introduction to what Tripclip is and how and why he created it (00:45) The product development process (4:20) How long the process took and what it cost (8:34) Getting an order from Ryanair before the product was even ready (12:02) How Covid has impacted his business (13:53) How he’s got stocked in Retailers and Airlines (20:43) Finding a manufacturer for such a unique product (24:47) How and why he took preorders of Tripclip before it was available to buy (29:47) Working with bloggers to get the word out (32:06) The advice he’d give to anyone looking to develop an original product (34:36) What’s next for Tripclip (38:21) His number one piece of advice for other product creators (40:34) USEFUL RESOURCES: Tripclip website Tripclip on Instagram Tripclip on Facebook Tripclip on Twitter LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If y
Fri, April 09, 2021
The motivation you need to get your product created - with Sam Adams, The Real Life Coach
Sam Adams is known as The REAL Life Coach. She’s a public speaker, a business owner for over 20 years and based in Brighton, UK. Sam helps ambitious people Get Real, Get Results, using Real Talk, Real Experience and Real Insight. She’s a regular on BBC radio, has been in The Independent, Metro, Marie Claire, Women & Home, Happyiful and more. Sam has lots of advice for anyone who wants to create a product (or achieve any dream at all) and needs some advice and motivation to make it happen. Listen in to hear Sam share: An introduction to herself, her business and her journey into coaching (1:13) How to cope with fear of failure (6:44) How to try something new without too much risk (13:55) The importance of having a network (17:19) How to stay positive (19:52) Finding time to work towards your goals - and why it’s ok to put yourself first sometimes (28:06) The importance of outer accountability (29:36) Her number one piece of advice for product creators - which applies to anyone with a dream or a goal! (32:52) Taking the time to enjoy the experience (35:03) USEFUL RESOURCES: Sam Adams website Sam Adams on Twitter Sam’s Facebook Group Sam Adams on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiw
Fri, April 02, 2021
Starting a products business during a pandemic - with Donna Belgrave
**Please remember to rate and review the podcast - it really helps others to find it.** Donna Belgrave creates luxury soy candles and gift boxes with the 'Garden of England' as her inspiration, using locally sourced materials, wherever possible. She started the company after her Event Management career ground to a halt due to COVID, in March 2020. We had a great chat about lots of topics, including how to make candles, why scent is so personal, starting up a brand new business and why it’s ok if not everyone likes your products. Listen in to hear Donna share: An introduction to her business and what she makes and sells (0:52) The catalyst for starting a new business (1:52) How and why she learnt to make candles (4:14) How long it took from the initial idea to opening the doors for business (5:56) Why you can’t wait for everything to be perfect (7:39) The candle making process and logistics (10:32) The sourcing process (16:24) Balancing the creative and business elements (18:26) The importance of thinking of your business as a business - not a hobby (20:57) Why you should accept offers of help (26:10) Why you shouldn’t be disheartened by competition, or by people not liking your products (27:40) Her number one piece of advice for other product creators (30:54) USEFUL RESOURCES: Kentish Candle Company Kentish Candle Company on Facebook Kentish Candle Company on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I
Fri, March 26, 2021
Wholesale for Small Businesses - with Therese Ørtenblad
Therese Ørtenblad has a background in sales and has worked in the home and gift industry for over 12 years selling to both independent retailers and nationals on the high street as an introvert. She is passionate about the retail industry and helping product-based business owners make more sales, increase their profit and develop a strategy for growing their businesses with confidence. Listen in to hear Therese share: An introduction to herself, her business and her professional background (2:27) What wholesale is and why it doesn’t have to mean high volumes (04:56) Why wholesale can be a great, accessible opportunity, even for really small businesses (5:58) Why you might consider wholesale as a way of growing your business (7:36) The first steps to take if you’re interested in wholesaling (10:37) The kind of discount you need to be offering (13:10) How to find retailers to potentially sell to (19:07) Tips for making initial contact with retailers (23:15) How wholesale works for handmade businesses (27:05) Common mistakes and pitfalls to watch out for (29:24) The services she offers for small business owners (31:17) Her number one piece of advice for anyone looking to sell their products wholesale (34:43) USEFUL RESOURCES: Read the blog post for this episode Small Business Collaborative Website Small Business Collaborative Instagram Podcast: Let’s Talk Shop Small Business Collaborative on Twitter Small Business Collaborative on Facebook Let’s Talk Wholesale Facebook group Clubhouse: @sbusinesscollab Therese on Linkedin Read the blog post for this episode LET’S CONNECT Find me on Instagram <a href="https://my.captivate.fm/www.vic
Fri, March 19, 2021
Creativity for Wellness - with Shannon Reed, Mockingbird Makes
Shannon Reed believes we can outsource our creativity too easily and she’s on a mission to give that power back! She creates gorgeous handcrafted items to her customers (she calls them partners) designs or teaches (and empowers) them to do it themselves. Shannon sells her products on Etsy and also hosts Creative Conversations, women’s events, which are a safe space to listen and connect with others. Listen in to hear Shannon share: What she makes, how it supports her own mental health and how it grew into a business (00:55) How she knows how to charge for bespoke products (6:42) How and why she started off making all her products to order (7:36) Maintaining the balance between her ‘off the shelf’ items and bespoke products (9:33) The story behind her crocheted yogis (14:00) The process she goes through to create a bespoke order (18:03) Creativity for wellness and the services she offers (27:31) Her number one piece of advice for someone starting a creative products business (36:04) USEFUL RESOURCES: Mockingbird Makes website Mockingbird Makes on Etsy Mockingbird Makes on Instagram Mockingbird Makes on Twitter Mockingbird Makes on Facebook LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supp
Fri, March 12, 2021
Building a successful handmade business - with Lynsey Warren, the Handmade Business Coach
Lynsey Warren is the owner of Raindrop Crafts, where she makes beautiful handmade fairies. Lynsey is also a Business Coach for Handmade Business Owners, a fellow podcaster (she’s the co-host of the Handmade Business Show) and she has some great advice on how to turn your hobby into a successful business. If you’re a crafter or creative, this is the episode for you! Listen in to hear Lynsey share: An introduction to herself, her fairies and how she became a fairy maker! (1:04) A description of her handmade fairies (5:15) Starting a handmade business that can be a viable business (08:56) Her view on whether crafters creatives can turn their hobbies into a business and how to work out if you have a viable product (10:33) Why her card making hobby wouldn’t work as a business (11:14) Her top tips for creating a successful handmade business (12:48) How to properly price your products and charge for your time, not just materials (21:27) The importance of being patient (24:34) Why you should fall in love with learning (26:22) How batch-making can free up the time to create new products (30:35) Why you need to focus on sales (35:09) The coaching and other services she offers for other handmade business owners (39:46) Her number one piece of advice for other creative business owners (42:30) USEFUL RESOURCES: Lynsey’s Fairies on Etsy - Raindrop Crafts Lynsey’s coaching website Raindrop Crafts on Facebook Raindrop Crafts on Instagram Lynsey Warren on LinkedIn 'How to create a profitable handmade business' coaching packages LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whe
Fri, March 05, 2021
Creating a product to meet a need - with Emily Goodall, BundleBean
Emily Goodall is the Founder of BundleBean. Emily created her first, unique product to meet a need she had as a Mum with young children. She soon realised that every parent could benefit from the product she’d created! Listen in to hear Emily share: An introduction to her business (0:41) A description of her unique products (3:12) The inspiration for creating her products and how it was originally something she created because she needed it (5:32) How she expanded her range by creating the products her customers were asking for (08:06) The importance of building a team (13:04) The process of getting a completely unique product manufactured (18:20) How she got her products stocked in high street retailers - plus some of the negatives and things to watch out for (25:36) Some of the things she loves about having a products business (34:37) Her number one piece of advice for other product creators (39:35) USEFUL RESOURCES: BundleBean website BundleBean on Twitter BundleBean on Facebook BundleBean on Instagram Emily Goodall on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!
Fri, February 26, 2021
The Number one Piece of Advice for Product Creators
If you’re a regular listener you’ll know I ask all product creators who join me on the show for their number 1 piece of advice. This episode is a compilation of all the best advice and inspiration, from 20 physical product sellers. If you want to launch your own product this is THE episode to listen to! Read the blog post. Listen in to hear top tips from: Silke Thistlewood, Raise Up Mums (1:04) Lauren Hampshire, the Milky Tee Company (3:00) Lynsey Pollard, Little Box of Books (3:57) Kate Tompsett, Happy & Glorious (5:10) Keisha Shah, Teddo Play (7:36) Suzanne Hemming, Thea Chops Books (10:07) Bee Veronica Moore, Witty Ditty Designs (11:16) Lau Morrachini, the Creative Upcycler (14:13) Alice Clover, Author (17:16) Dawn Friday, Girl Friday Embroidery (17:58) Sophie Lilley, Munchkin and Bear (19:01) Harjit Sohotey-Khan, Jewelled Buddha (20:16) Ruth Bradford, the Little Black and White Book Project (20:58) Becky Perry, Paper Pattern Scissors (23:54) Priya Khan, Little Crystal Minds (25:32) Monique Horrigan, The Dou-Douds (26:46) Catherine Marche (28:04) Natalia Bolek, Naboso Handmade (30:44) Christina Pickworth, This Mama Does (32:37) Ruth Bussey, Ink and Scribbles (34:38) USEFUL RESOURCES: Listen to the episodes in full: Episode 4 - How Silke created her resilience cards (and a new revenue stream) Episode 7 - The reality of a 'successful' products business - with Lauren Hampshire, The Milky Tee Company Episode 13 - Creating a products business by sourcing and curating - with Lynsey Pollard Episode 15 - How to open a shop - with Kate Tompsett Episode 17 - A family-run products business - with Keisha Shah, Teddo Play <a href="https://bring-your-product-idea.captivate.fm/episode/how-to-write-and-publish-yo
Fri, February 19, 2021
From Flat Out Broke to Ecommerce Success - With Heath Armstrong
**Please remember to rate and review the podcast - it really helps others to find it.** Heath Armstrong is an author, entrepreneur and the co-founder of Rage Create, an e-commerce marketing and publishing company dedicated to help bridge the gap between taboo, craving and spirituality. He’s also the author and creator of a range of affirmation cards and journals, designed to optimise happiness and health. Listen in to hear Heath share: An introduction to himself and his businesses (1:47) His journey ‘from face down pants down to serial entrepreneur’ (3:35) How he got started in ecommerce and online arbitrage (09:58) How retail arbitrage lead to a digital subscription business (17:15) What he learnt about building a successful brand (19:08) How, and why, he launched his own affirmation cards and journals (20:12) How he got his first customers and sales - there’s some great tips here! (27:30) Running a successful Kickstarter campaign (33:52) His number one piece of advice for other product creators (44:04) USEFUL RESOURCES: Heath Armstrong website Rage Create website Heath on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, February 12, 2021
How to effectively use PR for your product business - with Jessica Morgan
It’s no secret that in order to effectively grow your products business you need to promote your products and get them in front of people. That’s why it’s useful to learn about the world of PR and how it can give your business the boost it needs. In this episode I speak to Jessica Morgan, founder of Carnsight Communications, a PR and communications agency for small and creative businesses and people. Jessica shares why and how to use PR to help people find (and buy!) your products. Listen in to hear Jess share: An introduction to herself and what she does (1:45) What PR is - in super simple terms (2:20) The benefits of PR and why it’s worth spending (even a little) time and money (3:12) Why you don’t need a big budget to see results (08:25) What a PR agency can do for you (10:16) How much time and effort you need to put into your PR (13:22) The stage at which you need to start talking about your new product. Hint - it’s earlier think you think! (16:46) Reasons people can be nervous about publicising their business or product and her reassuring response (18:06) Why storytelling is so important - and why the most compelling story might not be what you think it is! (25:04) Is all PR good PR? (27:11) The basics you need to have in place before thinking about starting your PR (29:44) How to get started (33:47) Her number one piece of PR advice! (37:15) USEFUL RESOURCES: Read the blog post for this episode . Carnsight Comms website Carnsight Comms on Twitter Jess Morgan on Twitter Carnsight Comms on Facebook Carnsight Comms on Instagram Jess Morgan on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get
Fri, February 05, 2021
Selling printables - with Ruth Bussey, Ink & Scribbles
Ruth Bussey founded Ink and Scribbles, creating emotional intelligence workbooks, journals and printable resources for children. She knows how influential parenting approaches and the conversations we have with our children about emotions is for nurturing future generations, and aims to support both parent and child through her products. Listen in to hear Ruth share: An introduction to Ink and Scribbles (1:14) A really detailed description of her products, who they’re for and what they help with (2:33) The inspiration for her first product (6:42) When and how she decided to set up a business to sell her products (11:14) Why she initially just sold printable (not physical) products (14:06) A few of the things she’d do differently if she were to start again (15:18) Starting to sell physical books and why she made them by hand initially (18:25) The surge in sales in 2020, as children’s emotional needs were brought to the forefront (20:30) How she found a trusted printer to make her workbooks (23:26) The split between printable and physical product sales (26:27) Why you need to put in the work to get your products found online (27:14) The juggle between marketing existing products and creating new ones (34:00) The Mama Haven (35:35) How she designs and typsets her products (40:49) What she loves about running her business (43:58) Her number one piece of advice for other product creators (46:09) USEFUL RESOURCES: Ink and Scribbles website Ink and Scribbles on Facebook Ink and Scribbles on Instagram The Mama Haven LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership <
Fri, January 29, 2021
Using SEO to get your products found - with Maddy Shine
Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online. Read the blog post Listen in to hear Maddy share: An introduction to her and her business (1:01) What SEO is - in really simple terms (1:31) How to figure out what people would be searching for, to find what you sell (3:27) What keywords are and how you can find out which to use (4:29) Tools you can use to help with keyword research (7:30) How to avoid overusing keywords and phrases on your website (10:16) How often you need to be reviewing your SEO plus how to do it (11:38) What gettings lots of website clicks but not many sales indicate (14:49) Why it’s important to have your own website - even if you sell on other platforms (16:56) Why a blog is a great way to keep your website content fresh and how to make it work for you (20:02) How to find out if your website is fully optimised for SEO (27:52) What metadata and alt text is and how to use it (29:30) Why SEO is about more than just websites (35:15) How guest blogging works and what to be aware of (36:36) Her number one SEO tip (37:49) USEFUL RESOURCES: Download Maddy's free foolproof guide - 7 things about visibility you haven't been told before Read the blog post for this episode Maddy’s website Maddy Shine on Facebook Maddy Shine on Instagram Tiny jpeg GTmetrix.com LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to sca
Fri, January 22, 2021
Selling products as a side business - with Christina Pickworth, THIS MAMA DOES
Christina Pickworth founded THIS MAMA DOES in 2016. With a background in film & television she’d spent over a decade telling stories, but when she became a mother she felt suddenly invisible. Then she had an idea for funny parenting milestone cards that can help tell a story of not just the new baby, but the new parent too - and perhaps send a little SOS out into the world with a smile where there might otherwise be lonely meltdown. A chance to laugh with other parents in the solidarity of sleepless nights and s**tmageddons. Because the kids might be all kinds of wonderful, but the parents doing all the snot-wiping and tantrum negotiating on 3 hours of sleep and 4 cups of coffee are pretty fab too! Listen in to hear Christina share: An introduction to her and her businesses (1:15) The inspiration for her parenting milestone cards and how she launched them in 3 weeks (1:40) The process of creating her cards - and why who you know can help! (5:17) How she got her first sales (7:44) Some of the milestones on her cards (10:20) How she expanded the range - by signing up with Not On The High Street (11:30) The process of applying for NOTHS with a few top tips! (13:30) How much time she spends on THIS MAMA DOES versus her main business - hint. It’s not a lot! (17:00) Selling her cards wholesale and how she got her first orders (22:20) Her number one piece of advice for other product creators (27:49) USEFUL RESOURCES: THIS MAMA DOES website THIS MAMA DOES on Twitter THIS MAMA DOES on Facebook THIS MAMA DOES on Instagram THIS MAMA DOES cards on Scribbler LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https
Fri, January 15, 2021
Launching and marketing your physical product - with Shona Chambers
Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club. Today she shares her tips and advice on how to both launch and market your product. Read the transcript Listen in to hear Shona share: Why you need to start thinking about marketing and building and audience before you have a product to sell (2:18) How and where to find your ideal customers (4:00) How to engage authentically (7:54) When (and why) to get your own social media channels set up (10:50) Using your social media channels to drive traffic back to your website (13:50) The type of content to share on social media (15:33) How blogging can help your marketing efforts (19:26) How to encourage people to sign up for your email list - and why emailing consistently is important (22:19) How and why to create a lead magnet that’s relevant to your customers (28:19) How often to email - and what to say! (32:42) Creating a simple marketing plan (36:51) What what kind of things a professional marketer can do for you (39:24) The costs of marketing support (41:47) Shona’s book - what it is, who it’s for and where to find it (42:50) USEFUL RESOURCES: Blog post for this episode Sign up to Shona’s email list Buy Shona’s book - 100 Marketing Tips for Small Business Owners Shona Chambers website Shona Chambers on Facebook Shona Chambers on Instagram Shona Chambers on Twitter Shona Chambers on LinkedIn Get my FREE Product creation checklist LET’S CONNECT Find me on Instagr
Fri, January 08, 2021
Great reasons to create your physical product in 2021
If you’ve ever heard me talk before you’ll know that I think creating and selling products is a good income stream. In this, shorter than usual, episode I sum up 2020, from my experience and talk a little about 2021. Listen in to hear: A summary of 2020 for retail and products businesses. Why more people are now shopping online. Why this means more people are also selling their products online. Some of the challenges around so many new sellers starting on Amazon. Why I still believe you can do really well selling products in 2021 - with some caveats of course! How I can help you, if creating a physical product is something you’re interested in. USEFUL RESOURCES: Episode 1 - 10 great reasons to sell physical products Number of new Amazon sellers Episode 30 - Where's the best place to sell products online? Episode 9 - How to carry out your own customer and market research - with Abbey Teunis Latest blog posts FREE Product creation checklist My product creation courses LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then
Fri, January 01, 2021
Making every product to order - with Natalia Bolek, Naboso Handmade
Natalia Bolek sells wooden products - and every single one is unique and made to order. Find out how she does it! Listen in to hear Natalia share: An introduction to her business and a description of her products (00:50) How she got started creating her wooden products (4:55) The importance of moving forward - even if you’re taking small steps (9:02) When she started making her boxes - and what’s changed since those early years (11:40) Why this is a good time to start an online business (14:00) Working from home, around her family and why it works (14:39) How and when she made the change from a hobby to a business (18:48) How she got her first orders (21:09) Evolving her offers and processes to make life simpler! (24:24) Her marketing focus and why it’s something to work on (26:06) Why she still feels like she’s just starting out - 7 years in (27:42) Crafting from home (33:19) What she loves about selling products (36:00) Her number one piece of advice for other product creators (39:20) USEFUL RESOURCES: Naboso Handmade website Naboso Handmade on Instagram Naboso Handmade on Facebook LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&t
Fri, December 25, 2020
Selling on Amazon for beginners - how to set yourself up for success
READ THIS AS A BLOG POST A few episodes back I talked about the different places you can sell your products online and the pros and cons of each of them. I know lots of you are interested in selling on Amazon, so I wanted to go into more detail. Today I talk about: Why selling on Amazon is such an exciting proposition for many people How to tell if it’s the right marketplace for your product How to set yourself up for success on Amazon You can also download my f ree Amazon product listing checklist. USEFUL RESOURCES: Blog post - where you can sell your products online JungleScout Blog post - How to write an Amazon product listing FREEBIE - Amazon product listing checklist Blog post - 20 ways to get more product reviews Episode 22 - 10 Things to do at the beginning of your product creation journey LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! <a href="https://bring-your-product-idea.captivate.fm/amazonmadeeasy
Fri, December 18, 2020
From selling on Etsy to a permanent showroom - With Catherine Marche
Catherine March designs and makes her own jewellery by hand, in London. She has a fascinating story of how she started selling the odd piece she’d made in jewellery making classes in London on Etsy (back when Etsy was really new!) - to having a showroom in the Oxo Tower today. Listen in to hear Catherine share: An introduction to making and selling jewellery made from recycled metals (1:46) How she learnt to create her own jewellery and why she got started (3:24) How she started to sell her products - and why she hadn’t actually planned to sell them (6:08) How she went from selling the odd piece on Etsy to having her pieces in Hatton Garden (7:22) Making jewellery that’s easy to wear (8:50) Where she finds the inspiration for her jewellery designs (9:40) When and why she decided to take a business course (11:55) Selling on Etsy, back when Etsy was still a new platform (12:46) Where she finds the metal to make her pieces (15:40) The point at which she decided to start a business (16:28) The advantage of selling products on your own website (18:01) Where else her products are stocked and sold (19:41) How Covid has affected her business and how (and where) she works (22:50) What she enjoys about creating and selling her jewellery designs (25:25) How her business works around family life (26:30) Her number one piece of advice for other product creators (28:48) USEFUL RESOURCES: Catherine Marche Designs Website Catherine Marche Designs on Twitter Catherine Marche Designs on Facebook Catherine Marche Designs on Instagram LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! me
Fri, December 11, 2020
From making products by hand to outsourcing production - with Monique Horrigan, the Dou-Doods
Monique Horrigan designs and sells the Dou-Doods - really cool baby & toddler comforters. She started off making them by hand - and through a lot of hard work, managed to outsource production when she was ready to scale. Listen in to hear Monique share: An introduction to her business and what she sells (0:55) How she got started and the inspiration for her products (1:28) Her journey from making her comforters by hand to outsourcing production (3:22) How she made her first sales and got her business set up (6:23) Her background in design and how she used it to make a business that works for her family (11:31) How she ensured she was compliant with the safety standards for baby products (15:00) How she found a manufacturer for a product with a very detailed and precise specification (22:00) How she got the Dou-Doods in the press and the impact of that (29:32) What she loves about running a products business (37:35) Her number one piece of advice for other product creators (39:00) USEFUL RESOURCES: The Dou-Doods website The Dou-Doods on Twitter The Dou-Doods on Facebook The Dou-Doods on Instagram The Dou-Doods on Pinterest Monique Horrigan on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how
Fri, December 04, 2020
Adding products to your service business - with Priya Khan, Little Crystal Minds
Priya Khan created her products to compliment the services she offers at Little Crystal Minds. This is an interesting example of how you can add products to your service business. Listen in to hear Priya share: An introduction to herself and her business (1:03) What mindfulness is and why it’s so important (1:55) The physical products she sells and why they were created (4:18) How the first products came about (7:43) The Mindfulness sessions she’s running now and how these have changed in 2020 (9:22) The happy notes cards (11:21) How the product creation process worked (13:55) The feedback she’s had about her products (17:40) Where she sells her products (18:46) What she enjoys about selling products and how it compares to delivering services (19:38) How her range of customers isn’t what she’d originally anticipated (21:44) Her latest product - who it’s for and how it helps (23:34) How she collated the products for her mindful box of calm (26:35) The things she’d like you to know when you’re starting out (32:58) Her number one piece of advice for other product creators (34:17) USEFUL RESOURCES: Little Crystal Minds website Little Crystal Minds on Instagram Little Crystal Minds on Facebook Mindful Box of Calm (for children 6+) LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or l
Fri, November 27, 2020
Selling Both Physical and Digital Products - with Becky Perry, Pattern, Paper, Scissors
This week’s guest sells both physical and digital products in her business, Pattern, Paper, Scissors. She started her business in April 2020, so is definitely still in the early stages (we recorded our interview in September 2020). My goal is to share stories from people only a few steps ahead of you - so I hope we’ve delivered! Listen in to hear Becky share: An introduction to her business (1:00) Starting a business during the UK lockdown (2:00) The physical and digital products she sells (5:27) How she sources the components for her kits (6:50) How the digital side of the business works (9:48) The other platforms she sells on (12:00) What she’s doing to get the word out about her products (12:50) Her ideology and ethos (14:16) Whether the UK lockdown, and people taking up new crafts, may have helped with sales (18:36) Why it’s lovely to see people’s finished products - and how it can help too (21:20) Where you can find her helpful sewing tips videos (23:55) Things she loves about her business (26:38) The split between business work and creative work (28:20) Her top piece of advice for other product creators (31:50) USEFUL RESOURCES: Pattern Paper Scissors website Pattern Paper Scissors on Facebook Pattern Paper Scissors on Instagram Becky’s Christmas Family pyjamas LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was
Fri, November 20, 2020
Shipping and importing your products - with Simon Arnold, Unity Logistics
Simon Arnold joins us from Unity Logistics - a UK based freight forwarding company specialising in shipping goods internationally to and from the UK, including importing and delivering goods directly to Amazon warehouses in the UK (or wherever required) on behalf of Amazon sellers. READ THE BLOG POST FOR THIS EPISODE Listen in to hear Simon share: What we mean when we talk about shipping and what a freight forwarder does (1:50) What Incoterms are and what each one means to you as a buyer (4:01) The importance of ensuring you’re receiving and comparing supplier quotes based on the same shipping terms (7:28) How to work out which terms might be best for you (9:52) How to know if you’re being quoted accurately (12:44) Why DDP shipping might not be best (14:31) Why it’s worth insuring your products during transit (22:14) How to work out what import charges and VAT you’ll pay - plus who pays and when (23:14) Why you need an EORI number (26:54) The different modes of transport you can choose for shipping your products (28:19) What you need to get an accurate quote from a freight forwarder (32:37) Using a freight forwarder versus asking your supplier to handle your shipping (36:14) What you need to be aware of if you’re planning on sending products into Amazon FBA (39:52) The top (quick!) things you need to know if this is your first shipment (47:40) USEFUL RESOURCES: Unity Logistics website Get an EORI number Read the blog post for this episode LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?
Fri, November 13, 2020
The importance of ‘ just going for it’ - with Ruth Bradford, the Little Black and White Book Project
Ruth’s plan for the first year of business was to say yes to trying everything and see what worked. We talk about the awards she’s entered (and won!) and the long-term benefits she’s still experiencing from them. She also shares her story of sending products to Joe Wicks and what happened when he shared them on Instagram. Listen in to hear Ruth share: An introduction to her business and what she sells (1:19) How having a child inspired her to start her business (1:44) The importance of children understanding the World around them (5:14) The (gungho!) first steps she took to get started (7:57) Why just getting started can be a good thing - and a way to test your product idea (12:37) How she got her first sales and the importance of involving your customers (13:45) How and when she expanded her product range (16:50) How (and why) she’s found a new printer, closer to home (19:08) Some of the challenges around finding and working with suppliers in the UK (23:48) How working with Chinese suppliers can be a positive experience and tips for getting it right (26:00) How she manages the logistics around shipping and storing her products - and why it can be nice to do it yourself (28:29) The awards the Little Black and White Book Project has won - and why she entered (32:37) The (lasting) benefits of winning awards for your product (36:45) What happened when Joe Wicks shared her products on Instagram (39:30) Why she chooses to donate 25% of her profits (45:00) What she loves about selling products (51:28) Her top piece of advice for other product creators (54:16) USEFUL RESOURCES: Little Black and White Book Project website Little Black and White Book Project on Twitter Little Black and White Book Project on Facebook Little Black and White Book Project on Instagram Ruth Bradford on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, re
Fri, November 06, 2020
How to take your own professional product photos - with Georgina Little
You need great product photos to help sell your physical product and that does come at a cost - either time, money, or both. Today I’m speaking to an expert, to find out the pros and cons of taking your own product photos and, if you do decide to take your own, how to ensure they look professional. Georgina Little is a photographer who specialises in Personal Branding and Product Photography - helping businesses uplevel their brands with images that sell. We covered a lot of ground in our chat, including: The benefits of taking your own product photos The downsides of taking your own product images The pros and cons of hiring someone to do your photography How to know what’s included What you need to take your own product photos Tips for using your phone to take product photos How to get the lighting right How to avoid shadows How to best position your product (and yourself!) Taking product shots outside Lifestyle photography - what that means and the kind of photos to take How to plan out the shots you need How to edit your images, or find someone to do it for you How to find and brief a product photographer USEFUL RESOURCES: Blog post - DIY photography Blog post - how to write a product photography brief Georgina Little Photography Georgina’s Instagram - Brand Georgina’s Instagram - Family Georgina Little on Linkedin Snapseed Lightroom LET’S CONNECT Find me on Instagram Work with me
Fri, October 30, 2020
Giving up the 9-to-5 to sell Artisan products - with Harjit Sohotey-Khan
Harjit Sohotey-Khan works with social enterprises, artisan NGO's and brands to sell ethically handcrafted fashion and homeware for style conscious women. Her mission is Style Made to Empower - empowering the consumer with high quality, artisanal fashion and artisans with a sustainable income. Listen in to hear Harjit share: What Jewelled Buddha is and what she sells (1:00) How and why she quit her 9-to-5 job to travel through Asia (1:26) Where she found the inspiration for her business (4:40) How things change when you work for yourself (7:00) The practical steps she took to set up her business (8:57) How and why she started off selling in marketplaces (10:00) The logistics around products and stock (11:48) Selecting products and how she sources ethical, sustainable, wearable fashion (12:41) The importance of having a criteria for products included in her range (18:16) Getting to know the communities she works with (20:00) The importance of appreciating our clothes and shopping sustainably (21:30) How the covid-19 pandemic has affected her supply chain and the communities she works with (23:00) Appearing in the Telegraph and how she’s getting so much press coverage - plus what you can do to get yourself in the press (25:54) Her best PR tips (30:10) The importance of joining Facebook groups and networking groups (31:30) Her experience of working through my product creation course (34:10) Why you just need to get started and why your journey will look different to everyone else's (36:15) What wearing the same clothes for a year taught her (40:50) Her number one piece of advice for other product creators (42:57) USEFUL RESOURCES: Jewelled Buddha website Jewelled Buddha on Twitter Jewelled Buddha on Facebook Jewelled Buddha on Instagram Harjit Sohotey-Khan on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 year
Fri, October 23, 2020
How to write a product description that sells
**READ THE BLOG POST** These tips apply to anywhere you’d sell your product online. Amazon product listings are slightly different and I talk about those separately, towards the end. Know who your customer is Hopefully by now you’ve done a lot of research and you have a really clear idea of who you’re writing your product description for. Jot down the problems or concerns your customer has and how your product will help with this. How will it improve their life? Talk about the benefits - not the features It’s easy to fall into the trap of listing out all the things your product has and does - but if you know who your customer is, and how your product can help them, it’s much easier to talk about the benefits. This is much more compelling for a customer, as you’re telling them how purchasing this product will improve their life in some way. Share a bit of yourself If you’ve created your own product and it means something to you, then tell people that. Whether it’s ‘I saw this gap in the market’ or ‘I had this problem and came up with this solution’ people want to hear your story. Make sure you include it. Tell a story If you don’t feel there’s a story behind you and your product, then tell a story about an aspect of your product. Maybe it has an unusual ingredient or component. What is it that makes it special? Include relevant keywords (but make sure this makes sense) If you want your product to be found, it’s a good idea to include relevant keywords. These might vary across the marketplaces you list your product on and I suggest slightly tweaking your product description for each. The main thing to remember is that when you use them in your listing, you ensure you’re not just ‘keyword stuffing’ and that what you’re writing actually makes sense! Get some great photos Well-written, informative text is really important. You also need some great images to go with it! If you have some budget, graphics are also a great way to highlight aspects of your product. How do you actually write it? If you’re unsure of how to start, I’d suggest a good structure is: A title (containing your keywords) One paragraph of text giving an overview of the product and what it is / who it’s for 3-5 bullet points outlining the benefits Obviously you don’t want to make bold claims that might not be true, or write anything misleading - but remember the goal of your product listing is to sell your product. Sense-check Read through your listing and, as well as checking for typos and spelling mistakes, check that it sounds natural and conversational. <
Fri, October 16, 2020
Going into business with a friend - with Sophie Lilley, Munchkin and Bear
Sophie is the owner of Munchkin and Bear in Europe. The brand was the brainchild of a great friend of hers, Alana. Alana created Munchkin and Bear in 2016 in Australia when she couldn’t find a play mat for her kids which was both practical but also stylish meaning she didn’t have to sacrifice her beautiful home! Lots of R&D later and the first luxury padded play mat globally was launched. Sophie, decided not to return to her day job after maternity leave and kicked off the business in the UK in late 2018 with 1 year old twins literally playing on her play mat alongside her! Listen in to hear Sophie share: Her business and what Munchkin and Bear sell (2:05) How she got involved with the business (2:45) Launching the business and brand in the UK (3:34) The difference between the UK and Australian markets (4:41) How the business is set up in the UK (5:27) The benefits of outsourcing your logistics (6:30) How she went about finding a fulfilment company - and her advice for you (7:50) The channels Munchkin and Bear use in the UK (11:10) The main challenges she faced and how she overcame them (13:40) The areas of the business she outsources and why outsourcing is importance (15:40) The things she loves about her business (19:56) Her experience of being in business with a friend and how to make it work (21:00) Attending the Baby Show and the benefits of actually seeing your customers (23:30) Her number one piece of advice for other product creators (28:41) USEFUL RESOURCES: Visit the Munchkin and Bear shop Follow us on instagram Like our page on Facebook LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Ea
Fri, October 09, 2020
Where's the best place to sell products online?
**READ THE BLOG POST** If you’re thinking of creating a product (or products) to sell, where to sell them is something you need to consider. (In fact, I know for most people this is one of the very first things they think about - sometimes even before nailing down the details of the product!) I’m going to give you a rundown of some of the online marketplaces you might want to consider, my thoughts on who each one is right for and the pros and cons of each. We’ll cover: Selling on Amazon - including Amazon FBA (2:18) Selling on eBay (17:34) Selling on Etsy (24:05) Selling on Not on the High Street (27:50) Selling on niche sites - such as All By Mama (31:48) Setting up your own ecommerce website (35:05) The importance of building your email list (40:00) Selling on Facebook and Instagram (41:21) USEFUL RESOURCES Amazon products requiring approval (UK) Amazon FBA fee calculator (UK) All By Mama membership community All by Mama online store Book in a Power Hour with me LET’S CONNECT If I haven’t answered your question please do get in touch! Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resource
Fri, October 02, 2020
Selling on Etsy – with Dawn Friday
Dawn Friday uses freehand machine embroidery to create stitched keepsakes and gifts, capturing memories in fabric. She creates and sells beautiful, handmade items. Listen in to hear Dawn share: An introduction to her business and freehand embroidery (1:00) How she got started and where her business is today (2:25) How she manages making products to order (7:20) Selling on Etsy - why it’s a great platform (10:52) Top tips for selling on Etsy (14:05) Her experience with Amazon Handmade (17:38) Being part of the All By Mama network and the benefits (18:40) Getting commissions through Instagram and Facebook (22:00) Her NHS angels to give back to the NHS Charities Together (24:00) Some of the challenges she’s overcome (30:22) The benefits of being part of a network (34:00) What she loves about running her business (37:50) Her top piece of advice for other makers wanting USEFUL RESOURCES: Girl Friday website Girl Friday on Instagram Girl Friday on Facebook All By Mama membership community NHS Charities together LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling
Fri, September 25, 2020
3 things to do when you set up your products business
** Read this as a blog post and get all the links mentioned ** If you’re setting up a products business, I suggest getting these 3 things in place right now. While perhaps not exciting, they’re definitely important. Taking out business insurance Figuring out what kind of banking you need Applying for an EORI USEFUL RESOURCES Listen to Episode 22 with Gemma Whates Read: 10 things to do at the beginning of your product creation journey Book in a Power Hour with me LET’S CONNECT If I haven’t answered your question please do get in touch! Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, September 18, 2020
How to Self Publish Your Book - with Alice Clover
Today we’re talking about writing, self publishing, promoting and selling your own book. We’ve had a self published author on the show before - but everyone has their own unique story to share. I hope all aspiring authors will find this useful! Listen in to hear Alice share: An introduction to Alice and why she writes about ‘taboo’ subjects (1:22) The theme of her book (2:32) Why she chose to write, rather than use another format (3:50) The steps involved in writing and creating a book - and why she chose to self publish (6:30) How she utilises print on demand across many different sales channels (8:40) Writing a best-selling book (10:40) How to work with illustrators (13:28) How she promotes her book - and why she does it every day (18:28) The importance of knowing your audience and where to find them (20:30) The importance of persistence and consistently showing up (25:50) What she enjoys about writing and publishing books (29:00) One mistake she made - that you can avoid (29:40) Her number one piece of advice (35:20) USEFUL RESOURCES: Alice Clover’s website Girls Love to Fart on Amazon Alice Clover on Facebook Alice Clover on Instagram Episode 19 - How to write and publish your own books - with Suzanne Hemming, Thea Chops Books LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my po
Fri, September 11, 2020
Find the time to create your product - with Libby Knight
Libby Knight is a business consultant helping busy people to build and grow a profitable business, by creating a focused and effective strategy, without being overwhelmed or losing their life work balance. Having worked both at home and in the corporate environment, leading teams and travelling extensively, Libby knows the importance of productivity and effective time management. In this podcast she shares tips and advice on the time mindset that we need to overcome, provides practical advice and techniques that you can use to consistently move your business forwards or launch your next product and helps you prioritise what’s truly important, all while maintaining a positive life work balance. I learnt a lot from this chat and really hope that you do too. READ THE BLOG POST Listen in to hear Libby share: How she helps people build profitable businesses (2:33) How she’s developed her own time management skills (5:40) Why we (feel like we!) don’t have enough time (7:25) How some people seem to achieve more than others (10:18) Practical tips to utilise the time you have - especially if it’s limited (15:00) How to carve out more time (22:10) Top tips for managing to-do lists (26:00) The importance of keeping things simple (31:00) How many things you should have on your do-to list and why they don’t all need to be work or business tasks (37:24) Why you might want to keep a notepad by your bed (40:00) The two-minute rule (43:12) USEFUL RESOURCES: My FREE product creation checklist Libby’s website Libby’s Facebook group Libby Knight on Facebook Libby Knight on Instagram Libby Knight on LinkedIn Blog post for this episode LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: <
Fri, September 04, 2020
From Arbitrage to Private Label an Amazon journey - with Douglas Levin
Today we’re going to talk about Amazon. Douglas Levin helps eCommerce sellers to take back control of their brand’s income. He started out doing Retail Arbitrage, sold Wholesale products, and now sells his own Private Label Products using Amazon FBA. Listen in to hear Douglas share: Why he chose to start selling on Amazon (1:22) How he got started and why he chose to change his business model to Amazon FBA (3:13) How Retail Arbitrage works, what he liked and what he didn’t! (7:20) Why he decided to stop selling other people’s products via arbitrage and become an authorised wholesale seller (11:38) What inspired him to create his own products to sell and how he went about it (15:50) The importance of building up your own web presence (18:18) Why you might want to consider selling replenishable products (20:00) How you might get customers to buy your product from you directly, rather than on Amazon (21:25) How to get customers on your email list (25:39) HIs number one piece of advice for other product creators (32:50) USEFUL RESOURCES: Douglas’ website Morning Marketing machine on Twitter Morning Marketing machine on Facebook Morning Marketing machine on Instagram Morning Marketing machine on Youtube LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for
Fri, August 28, 2020
Finding the confidence to work on your product creation - with Helen Hardware
One of my goals is to help you confidently create your own physical products to sell. I believe that once you’ve done this you’ll really feel more confident about tackling other tasks and challenges that come your way. However, I’m not an expert here, so I’ve found someone who is. Helen Hardware empowers women with online businesses to overcome self-doubt, break free from worrying about what others think and stop procrastinating by unlocking their confidence, clarity and courage. Listen in to hear Helen share: How and why confidence (or lack of!) can affect us and how it can hold us back What that might look like and how it might show up Mindset, limiting beliefs Practical ways to overcome a lack of confidence USEFUL RESOURCES: Empowering Transformation Helen Hardware on Facebook Empowering Transformation Instagram Helen Hardware on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, August 21, 2020
Creating Upcycled products - with Lau Moracchini
Lau Morrachini is an eco-friendly woodworker and jewellery maker. She’s an upcycler, who makes her own, bespoke products. Listen in to hear Lau share: An introduction to Lau and her business (1:11) How she got started with wood-working and metal turning (1:53) Where she sources the reclaimed items to create her products (4:45) How she designs her products (6:18) How and where people find her products (8:45) Whether it’s easier to sell bespoke jewellery in person or online (10:22) How long it takes to make a product (11:30) How she manages stock and what to make, when (12:38) The biggest challenges she faces (13:57) How Coronavirus has affected her business and the way she needs to market her products (16:30) How the business works around her family (18:33) What she enjoys about running her business (20:34) Her top advice for other makers and product creators (24:03) The importance of knowing who your customers are (25:30) Why it doesn’t matter if not everyone likes your products (29:11) USEFUL RESOURCES: The Creative Upcycler Lau’s Etsy Shop The Creative Upcycler on Instagram The Creative Upcycler on Facebook Lau Morrachini on Linkedin LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve s
Fri, August 14, 2020
10 Things to do at the beginning of your product creation journey
Gemma Whates helps mothers to start and grow a business alongside raising a family, via start up courses and the ALL by MAMA community. Read the full blog post She shares 10 practical steps you can take to get your business started. Map out your vision Work on your business model Define your ideal customer Identify your USP (Unique Selling Point) Decide on a name for your company and set up at Companies House Design a company logo Get an online presence (website and social media) Make yourself accountable Work out (realistic) timings for your goals Create your personal finance plan USEFUL RESOURCES: FREE checklist - product creation & business start up All By Mama membership community Gemma Whates start up course Gemma on Facebook Gemma on Instagram Gemma on LinkedIn Episode 9 - how to carry out your own customer and market research Gov.uk guidance for business Lean Start up book Canva 99 Designs Go Daddy LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join an
Fri, August 07, 2020
Turning a passion into a business - with Bee Veronica Moore
Bee Veronica Moore designs fun, ethnically diverse everyday products for every child to enjoy. With a background in graphic design and illustration, and a passion to encourage reading, early years development and self esteem, particularly in BAME children who rarely see themselves reflected in children’s goods and products found in shops and online. Listen in to hear Bee share: Her background in writing poetry and rhyme (1:40) The inspiration for Witty Dittys (2:24) Her experience of not being able to find products that represented her family and why her products ensure BAME children are represented (5:40) The products she sells and the importance of all children being able to see themselves on the products in their home (7:28) Her Colourful Kids collection (10:17) The logistics of the business (11:10) How she found her supplier (13:40) The importance of choosing the right people to work with (17:19) How and why she held a focus group and what she learnt from it (21:05) How the business got started (23:57) How she launched - and one thing she wishes she’d done (30:45) Some of the challenges she’s had to overcome (34:28) Resuming her business, after pausing when her son was born, and what it looks like now (37:25) The STEM workshops she runs for children and how this works alongside her products business (40:25) How the business works around her family (43:45) How her business has been impacted by the covid-19 pandemic (45:00) Her number one piece of advice for other product creators (49:43) USEFUL RESOURCES: Witty Ditty Designs website Witty Ditty Designs on Instagram Witty Ditty Designs on Twitter Witty Ditty Designs on Facebook Bee Clarke Moore on LinkedIn LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still si
Fri, July 31, 2020
How to keep going with your product creation
Maybe you’ve stopped your efforts to create your product and don’t have the motivation to start again. Perhaps you feel like you just don’t know what to do next. Maybe you haven’t even got started. Either way, here are some resources to help you get going and keep moving forward± I talk about 3 areas that might be holding you back: Mindset Misconceptions Overwhelm USEFUL RESOURCES Listen to: Episode 11 - Mindset shifts to help you get ‘unstuck’ on your product creation journey - with Emma Jefferys Episode 6 - How and why to validate your product ideas Episode 8 - Common misconceptions about launching a physical product (and how to overcome them) Read: Blog post - how to carry out your own customer and market research Take a look at: My blog My product validation and product creation courses FREE product creation checklist LET’S CONNECT If I haven’t answered your question please do get in touch! Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been in
Fri, July 24, 2020
How to write and publish your own books - with Suzanne Hemming, Thea Chops Books
Suzanne Hemmings writes rhyming children's books with messages of equality and acceptance in them. She also uses her platform to campaign and highlight the need for greater equality. Listen in to hear Suze share: An introduction to her books (1:30) How her daughter inspired her to write her own books (2:04) Her background in engineering (6:24) How and when she started writing (7:00) Why you don’t need writing or publishing experience to write and publish a book (10:31) The practical steps to go through (13:15) The power of using Google to help with research and creating your to-do list and why you don’t need to know it all (15:10) The difference between traditional publishing and self publishing (19:11) Where she sells her books and (23:05) How having a distributor helps (25:30) The roles she has to do as a self published author (27:38) How she found a distributor (28:30) How she markets her books (30:45) Save the Children’s Save with Stories (37:48) Her number one piece of advice for anyone wanting to write and publish a book (41:54) A sneak peek at book number 3! (43:00) USEFUL RESOURCES: Thea Chops Books Thea Chops Books on Twitter Thea Chops Books on Facebook Thea Chops Books on Instagram Thea Chops Books on You Tube Daily Mail Femail article Save the Children’s Save with Stories Episode 13: Creating a products business by sourcing and curating - with Lynsey Pollard, Little Box of Books LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate</str
Fri, July 17, 2020
Should I source my product overseas?
I can’t tell you what’s best for you and your product, but I can tell you that I have sourced products from the UK, USA, China and India and all are possible! You can read the entire blog post here. Today I cover: The pros and cons of sourcing in your own country The pros and cons of sourcing your product overseas How to overcome some of the challenges of sourcing overseas If you do need to (or decide to) source your product overseas, here are some ways around the disadvantages I’ve shared. If you’re concerned about quality , I’d suggest ensuring you get at least two samples (so you can compare) of your product before placing a mass order. Shipping is a cost to consider, but if the production cost is lower it may even out. Shop around for the best shipping price. Remember, the shipping method you use (air, rail, sea, etc) all impact on costs and the time taken. It may be that it’s worth waiting an extra 7-10 days for your goods to arrive, if it saves you money. There are definitely ways to verify suppliers . Much of this can be done online, but you can also pay for an inspection if this puts your mind at rest. There may be communication issues . To help with this, you can keep your communications short, clear (remember they may well be ran through an online translation tool, so keep your language as simple as you can) and number questions, so it’s easy to keep track. There’s not much you can do about customs fees , unfortunately. You might want to consider DDP (Delivered Duty Paid) shipping, if you don’t want to deal with it yourself – but it is a cost you will have to pay if you’re importing. USEFUL RESOURCES Episode 16. Finding a great supplier to source your product FREE product creation checklist LET’S CONNECT If I haven’t answered your question please do get in touch! Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ab
Fri, July 10, 2020
A family-run products business - with Keisha Shah, Teddo Play
Teddo Play® is a family-run business that loves to help children to become naturally enthusiastic about learning. They encourage children to gain a lifelong love for knowledge and learning for their all-round development through their play-based learning methods. Keisha & Amit, the wife & husband team behind Teddo Play® have created a concept where they create many varieties of premium play-based educational learning cards to suit children of all ages, needs and abilities. They’re both very passionate about all things learning and education in a playful environment that gives children the time and space to absorb new information all while having a great time. Listen in to hear Keisha share: How and why she got started (4:00) How her flashcards differ from others on the market (6:07) How she created and validated her product (11:38) The practical steps she took to get her product ready to sell (16:08) Why she chose to have her product made in the UK (17:34) The importance of getting samples (20:00) How and she chose to launch her product at a baby & toddler show (21:00) How the Covid-19 pandemic has affected the business (25:50) Her advice for working in a partnership (with her husband) (28:06) Her top advice for other product creators (37:33) Room to Read (40:47) The importance of engaged play (43:12) USEFUL RESOURCES: Teddo Play website Teddo Play on Instagram Teddo Play on Facebook Teddo Play on Twitter Room To Read LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Capt
Fri, July 03, 2020
How to find a supplier to create your product
Can I source products myself? Absolutely! It just takes time, patience and a clear idea of what you’re looking for. Do I need to source from China, or somewhere else overseas? My honest answer is maybe. (Sorry!) It’ll really depend on your product. Manufacturing costs can be lower overseas – but shipping will be higher, and you’ll have to pay customs fees, which may offset any cost savings. There’s definitely an appeal with products ‘made in the UK’. (I’ll bet you sometimes see that on packaging?) However not all products are made here, so you may have no option but to source from abroad. I really can’t tell you what’s best for you, without knowing what you’re looking for, but I can tell you that I’ve successfully sourced products from the UK, USA, China, Turkey, Portugal and India. All are possible! What do I need before I start contacting suppliers? You need a really clear product specification, with as much detail about the product you’re looking for as provide If you have images (either of your own idea, or of similar products that you’ve seen elsewhere) you can include these too. It’s important to be really clear before you start looking, as you’ll get asked plenty of questions and this way you can be prepared for them! How do I find a supplier? There are plenty of sites where you can find thousands of manufacturers in one place, search for the product you’re looking for, compare suppliers and get in touch with them. How do I stay safe? There are definitely ways to verify suppliers. Much of this can be done online, or if you’re looking at a UK manufacturer you can usually visit them in person. How will I know if the quality is any good? Most suppliers will happily produce a sample for you (which you may need to pay for). Personally, I’d avoid any that don’t, as it’s important to see what you’re potentially going to be paying for. I recommend ordering 2 or 3 samples in total, so you can compare quality. It can also be good to compare next to competitor’s products if you can (perhaps by buying one to use as a benchmark). This is a great way to compare like-for-like, as you can’t assess everything using a photo. Who handles shipping if I do decide to source from overseas? You’ll need to arrange your own shipping in most cases, but it may well be that your supplier can help you with this. This post covers the basics . You can read the entire blog post here. USEFUL RESOURCES <a href="https://bring-your-product-idea.capt
Fri, June 26, 2020
How to open a shop - with Kate Tompsett
Kate Tompsett is a designer and business owner, running Happy & Glorious as both an online and a high street shop. She sells British made gifts, art and homeware, some of which she designs herself, and in less socially distant times, also hosts creative workshops in the space. Listen in to hear Kate share: How and why she got started (1:40) Her store’s environmental policy (3:55) The criteria for products that make it into her store (5:11) Knowing your ideal customer (6:25) Finding British made products (8:14) The importance of having a strong vision (9:45) The products Kate designs herself and why she enjoys the fun, creative side (11:18) The importance of taking small steps as you build and grow your business (13:50) The journey to opening her brick and mortar store (16:44) How having a store has changed the mechanics of the business (22:24) How the lockdown in the UK affected her business (26:26) What she loves about having a products based business (31:33) Her top pieces of advice for other product creators (35:05) USEFUL RESOURCES: Happy & Glorious website Happy & Glorious on Instagram Happy & Glorious on Facebook Happy & Glorious on Twitter Kate’s own designs LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I
Fri, June 19, 2020
Things I've learnt in 4 years of running a products business
Four years ago I started selling my own range of premium bamboo baby products at Tiny Chipmunk. It’s fair to say it wasn’t an easy process (as my early blog posts will show!) Today I share my story, including why I got started and more on my background. I also tell you the top three things I’ve learnt and how I can work with you and support you now, to help you in your own product creation journey. USEFUL RESOURCES Tiny Chipmunk My blog My product creation and validation online courses Product creation checklist SPI 266: How to Start Selling on Amazon with Ryan and Nick from Online Selling Experiment LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Fri, June 12, 2020
Creating a products business by sourcing and curating - with Lynsey Pollard
Lynsey Pollard, Little Box of Books, sells inclusive and representative children’s story books to families, schools and businesses. Lynsey curates, rather than creates, her products. This is a great look at a different kind of products business - and one that’s really making a difference. Listen in to hear Lynsey share: What inspired her to start her business (1:26) How children learn from books (4:00) The importance of children seeing themselves in stories (5:21) How she set up her business (6:30) The importance of taking risks (8:40) Recognising your strengths, outsourcing and asking for help (9:45) How to keep going when setbacks get in the way - which they inevitably will! (12:43) How she grew her business (13:40) Sourcing and curating products - and why a clear vision is important (16:35) Save the Children’s Save with Stories (19:12) How her subscription service works (23:19) How the business works around her family (25:15) How Coronavirus has affected the business (26:39) Book suggestions to diversify your family’s bookshelf (28:30) What she enjoys about having her own business (30:14) USEFUL RESOURCES: Little Box of Books Little Box of Books on Twitter Little Box of Books on Facebook Little Box of Books on Instagram Lynsey Pollard on LinkedIn Change the Story on Crowdfunder Save the Children’s Save with Stories LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so rel
Fri, June 05, 2020
How to write a product specification for a physical product
What is a product specification and why do you need one? A product specification is a full description of your product, what it is, what it consists of, what it does, etc. This would give a potential supplier all the information they need to confirm whether they can meet your brief and what it’ll cost. What do to first If you’re thinking about writing your product specification then I hope you’ve already carried out some customer and market research. If not, try some of the blog posts and previous episodes linked below. Why do I suggest you do all of this pre-work before writing your product specification? You’ve hopefully used what you’ve learnt from your customers, the market and your competitors to really refine your product, down to the smallest details. It’s important to figure out what makes your product unique from other, similar products already on the market. Doing this work in advance means you have a really clear idea of what you’re looking for and a really tight brief. This makes the sourcing process a lot simpler, as it’s much easier to start ruling out anyone who can’t meet your specification. If you’ve done the work and are still here, it means you’ve had some validation that there’s a need for your product and that the costs stack up and it can be profitable. I always think it’s good to have that! What kind of things should my product specification include? Your specification needs to include everything someone would need to confirm that they can meet your brief (or not) and give an accurate quote for your product. Here are some of the things you might include in your production specification: A brief description of what your product is The sizes and / or dimensions The weight Material(s) to be used Any specific notes on quality and finish Colour(s) / patterns Designs Will the product have variant? If so, how many and what will these be How you want your product packaged Ingredients or components to be used or omitted The number of items in total – i.e is your product a pack containing more than one product Any branding requirements – i.e. do you want a sticker on a box, or custom-made packaging Any labelling requirements – i.e. do you require a washing label, or a swing tag applied This isn’t a definitive list, as the requirements vary so much between different products and product types. It’s just a starting point. How do you write a product specification? I suggest using the list above as a starting point and listing out all the details you have. This will then form the basis of any communication you’ll send to potential suppliers and manufacturers. I also suggest pulling together s
Fri, May 29, 2020
Mindset shifts to help you get ‘unstuck’ on your product creation journey - with Emma Jefferys
Product creation is a journey and it’s common to get lost, or stuck along the way. If that sounds like you, and for some reason you’ve stalled, we’re here to help! Emma Jefferys is a qualified coach, NLP practitioner and Emotional Intelligence expert. She specialises in helping people get out of their own way in all things life and business and trades under the name of Action Woman as in her words “nothing changes if nothing changes”. READ THIS AS A BLOG POST Listen in to hear us cover: Limiting beliefs and how to change them (2:27) Why what other people think of you is none of your business (10:21) How your background and past experiences can help you (not limit you) (17:27) How to find the time to work on your product creation (27:28) Why you need an accountability partner (32:30) USEFUL RESOURCES Action Woman website Action Woman on Facebook Action Woman on Instagram Emma Jefferys LinkedIn Emma’s free self-coaching exercises Episode 10 - how to carry out your own customer and market research FREE product creation checklist LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 <str
Fri, May 22, 2020
How much does it cost to launch a physical product?
You can read the entire blog post here. I’m going to talk about the costs you need to consider when creating your product and how to find out what they’ll be. Here’s what I’ll cover: Production Packaging Shipping Import Fees PLUS the other costs you may not think to include Just a note that now you know what your product will cost to produce, to work out if it’ll be profitable for you, you need to work out what you can actually sell it for. Listen in to hear why I suggest thinking about this before you have all the costs. USEFUL RESOURCES Episode 5 - Want to create a product? 4 things to do first Episode 6 - How and why to validate your product ideas Episode 9 - How to carry out your own customer and market research Product validation mini-course Blog post - How to ship and store your products Blog post - How to take your own product photos Blog post - How to write product descriptions that sell Blog post - Do I need to find an overseas manufacturer to make my product LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advic
Fri, May 15, 2020
How to do your own customer and market research
Abbey Teunis is the Founder and Director of Embark Insight. She works for companies, speaking to their potential customers on their behalf to get an insight on what they think about their brand, products and advertising. I’ve talked about research and validation before and I was so delighted to meet Abbey, as she really is an expert in this area. You can read the entire blog post here. Listen in to hear: What Embark Insight is and what Abbey does (1:30) How you know who your ideal customer is (3:35) What do you need to know about your customer and how do you find it out (5:19) How you can build up a customer profile yourself (9:15) How you go about doing face-to-face research (11:43) Abbey’s thoughts on whether you can do all your research online (13:20) Why you need to do product research and what you’ll get out of it (16:00) The two mistakes people make when carrying out their own research - and what the impact is (17:45) What are good questions to ask if you’re doing market research yourself (22:54) How to go about pricing your product (25:09) Abbey’s top advice for aspiring product creators (29:53) USEFUL RESOURCES Embark Insight website Facebook Instagram LinkedIn Van Westendorp Pricing Meter LET’S CONNECT Do you have topics you’d like me to cover, or suggestions of guests I can inerview? Email me - vicki@tinychipmunk.com Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.capt
Fri, May 08, 2020
Common misconceptions about launching a physical product (and how to overcome them)
Here are some of the things you may have heard about creating a product to sell, that just aren't true. You can read the entire blog post here. 1. I can create a product, list it on Amazon and make a fortune That just isn’t the case. (Sorry.) If you truly believe this, I want you to think about your motivation for launching a physical product and what you expect from it. Don’t get me wrong, it is possible to make good money - but you definitely need to know how to do it well. Amazon for a buyer is a great platform. For sellers, it’s not quite the same. 2. I have to pay an agent to source my product Absolutely not! You can definitely source a product yourself. It just takes time, clarity - and a bit of patience! There are plenty of sites where you can find thousands of manufacturers in one place, search for the product you’re looking for, compare suppliers and get in touch with them. There’s a lot to be said for Google searches too… 3. I’ll get ripped off, or conned by a supplier and never see my money or my product ever again! So, you’ve realised it is possible to do your own sourcing - but you’re (understandably) still a little anxious. Sending large amounts of money, to someone you don’t know, is scary. This was my biggest fear after placing my first order. You do need to verify the supplier you choose to work with - and I can show you how. 4. I might create something that nobody will ever buy It’s so important that you validate and test out your idea BEFORE spending any money on producing it. We’ve talked about this in lots of episodes - so please do go back and listen! 5. What if someone steals my idea? Creating a physical product is not for the faint-hearted. There are lots of steps involved and you have to be really passionate about your product to see it through to completion. Your determination to make your product real will see you through. I promise you, not everyone has that passion and drive! USEFUL RESOURCES Free product creation checklist JungleScout’s Chrome Extension Alibaba.com (sourcing products in China) Thomasnet (sourcing products in the USA) Esources (sourcing products in the UK) Free guide - <a href="https://coach.tinych
Fri, May 01, 2020
The reality of a 'successful' products business - with Lauren Hampshire, The Milky Tee Company
Lauren Hampshire is the founder of the Milky Tee Company, selling trendy and unique breastfeeding tops with hidden zips. Lauren is a mum-of-two who struggled to find practical, comfortable and stylish clothes to breastfeed in – so she decided to design her own! She’s doing amazing things, including winning the Paypal International Award and having lunch with Richard Branson. Today she’s going to talk to us about how she got started and how what you see isn’t always the reality... Listen in to hear: The inspiration for Lauren’s products (1:40) How Lauren created the prototype for her first product - without having any experience (2:12) Why it’s ok to learn as you go (4:00) The process from initial idea to launching a website (4:26) How (and why) Lauren registered and patented her design (5:05) Where Lauren sells her products (6:13) Why she’s not interested in selling to Retail right now (6:29) Why what you see (on social media, etc) isn’t always the reality (8:30) What it was like having lunch with Richard Branson (12:05) Lauren’s views on expanding and growing your business - and why slower might be better (13:51) How her business looks two years on (16:40) What she loves about selling products (18:53) Lauren’s top advice for other product creators (21:05) USEFUL RESOURCES The Milky Tee Company website Facebook Instagram LinkedIn The Department of International Trade LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership <strong
Fri, April 24, 2020
How (and why) to validate your product ideas
You can read the entire blog post here - it goes into lots more detail around online research. Before spending any money on creating or sourcing your product, I would suggest doing some validation to see whether your product has the potential to make a profit. It doesn’t matter how much (or little) it costs to create your product if you’ll never see a penny of it again. Doing this work can help you feel more confident about investing the money in the first place. Remember, I’ve been there! My number one solution to finding out if someone will buy your product, is to find your ideal customer and ask them! In episode 5 we covered: Finding out who’s your ideal customer Who your product is for (and who will buy it) A few other ways to get input and carry out research online A few other things you can do: Share prototypes or samples of your product and ask some good questions Get some pre-orders and make money before even creating anything. (Only actually take money if you’re confident you’ll have something to sell - or be prepared to pay back every penny you take.) A note on price: I always recommend working out your selling price before you find out what it will cost to produce it. By all means ask potential customers for input here. That way, you can make an unbiased decision - rather than setting the price to cover the costs - which could prove to be a costly mistake if you price yourself too high. You’ve taken a huge step and hopefully feel much more confident about spending the money on producing your product. USEFUL RESOURCES Episode 5 - Want to create a product? 4 things to do first Blog post - How and why to validate your product ideas Product validation mini-course LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just gett
Fri, April 17, 2020
Want to create a product? 4 things to do first
So you have a product idea? Maybe even inspired by our last episode! Sometimes you can get excited and just plough ahead with it. I kind of did that, back in he day, albeit with the limited time I had available. Before you spend any time or money, here are a few things I suggest doing. You can read the entire blog post here. 1. Know who your customer is - and find them! Take 5-10 minutes to really think about the person your product is aimed at and this will really pay off a bit later. Perhaps you have someone in mind here, perhaps you’re just guessing. Either way, it’s well worth doing. Remember, your customer is the person buying your product - not necessarily the person who’ll be using it. Maybe you know some potential customers personally, or perhaps you can find them in Facebook groups, or other online (or offline) groups. Now you know who you’re looking for, finding them should be a little easier. Whether you’re looking for cat lovers, or people who regularly meditate, there are bound to be plenty of groups and forums with your ideal customers already there. 2.Ask some questions A great question to try is: “If you were buying an X, what would it need to do / be to exceed your expectations?” Take notes of everything you find out here (whether you agree or not!) It’s really important to create a product that your customers actually want , rather than the product you think they want! 3. Research similar products & figure out what makes your product different It’s good to know if there’s anything similar on the market right now. If so, do people buy it, how much for and what do they think about it? You can find out all of this by doing a bit of online research. Next, give these questions some thought: How can I improve on the products already on the market? How can my product meet my customer’s needs? The aim is to figure out how your product is going to add value. 4. Validate your idea I always recommend doing as much validation as you can, before you spend any time and money. THE NEXT EPISODE will go into validating your product ideas in more detail. In the mean time, take a look at some of the resources below, to get you started. USEFUL RESOURCES Product creation worksheet for kids Episode 3 - 5 simple ways to come up with product ideas <a href="https://blog.tinychipmunk.com/val
Fri, April 10, 2020
How Silke created her resilience cards (and a new revenue stream)
Silke Thistlewood helps women adjust to motherhood through realistic self care and everyday resilience tools. I actually interviewed Silke for my blog around a year ago, but her story is so good I wanted you to hear her share it. She’s a great example of someone creating something they need and using it to help others. I can’t wait for you to hear her story and her great advice. We jump around a bit, laugh a bit and I ask Silke one question that completely floored her... Listen in to hear: What made Silke decide to create a physical product (3:00) What her product is and who it’s for (4:18) How her customer has actually turned out not to be the person she had in mind (6:13) What inspired Silke to create her product - hint, she created what she needed (8:00) How and why her cards got a rebrand (11:00) How and why she involved her community in the design of her product (12:00) What she learnt from her product launch and what she’d do differently (14:30) The process of creating her product (17:00) The main thing she learnt from the process (21:00) The benefits of having a physical product (26:00) Her number one piece of advice for other product creators (27:16) USEFUL RESOURCES Raise Up Mums Resilience Cards Raise Up Mums Facebook page Raise Up Mums Community Raise Up Mums Instagram My product validation online couse LET’S CONNECT Find me on Instagram Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/si
Fri, April 03, 2020
Products businesses and Coronavirus - can you still sell?
Over the past few weeks the world has changed – a lot, for everyone. If you sell products, you might well have questions about what you can and should be doing now. These are just my thoughts, but I hope they help you. Read this as a blog post here. Should I continue to sell my products? Overall - yes, but there are things to consider. If you have a physical shop, or you usually sell your products in stores (or at markets and pop-ups) then this may need to stop for now (depending on what and where you sell). You can still sell online, providing you think about the fulfilment. If you fulfil your products yourself then I’d recommend taking hygiene precautions if you intend to continue. Post Offices are still open and there are a number of ways you could manage this, including paying for postage online and just dropping your parcels off at a branch or parcel box. Another option would be to arrange a courier service. (You should be able to manage this while still maintaining social distancing.) If you have a third party manage your fulfilment you’ll need to check in with them to see if they’re operating and what hygiene precautions and social distancing measures they’re taking. If you’re able to sell online, and fulfil your products, there’s no reason not to continue. If you’re not already selling online this could be a great time to get started. If your question is more around the morality of selling now, I’d still say yes. I know that not everything is still selling now. If your sales have dropped, I want to acknowledge how hard that is. I think all we can do is to keep faith that it shall pass. People will start shopping again and they will buy your product again. (I know believing this is easier said than done at times. I’m in the same boat too and this is what I keep telling myself.) In the meantime, is there anyway you can change what you offer to help people during this time? I was about to launch a new product / place an order. Should I still do this? It depends. If your product is something that will still sell now, you can afford to invest in the stock, and you feel comfortable doing so, then go ahead. If you’re in any way unsure (which is understandable, these are very uncertain times) then I’d recommend holding off. If you’ve spent the time creating a great product, don’t give up. Why not spend the time now getting everything ready to launch? You could get your product descriptions, photography, website, social media, etc, ready to give yourself a head start. Perhaps you can even take pre-orders! I have a product idea - is it worth me even pursuing it now! Yes, absolutely - if you have the time, energy and desire t
Fri, March 27, 2020
5 simple ways to come up with product ideas
Do you like the idea of selling products, but have no idea what? Maybe you were inspired by our last episode (check it out if you haven’t already). ( I have 10 reasons why it’s great, right here! ) If you’re stuck for inspiration, no problem! Here are 5 simple ways to help you find brilliant new product ideas. Read the transcript 1.Think about the things you already use and how you could improve them You’ve probably had the experience of buying, or using something and just knowing it could be better than it is. Perhaps there’s a really obvious problem, just a tiny little fix needed to make it perfect. You could be the person do that! A very simple example of this is my Tiny Chipmunk bamboo hooded towels. They were my second product and I created them because I was fed up of buying baby towels that only lasted a few months at best. It was such a simple solution, but people tell me all the time how long they’ve lasted and I love that! It was entire point! Not only that, but it gives me a selling feature, or USP. If someone asks why buy my towel over another, I can give good reasons. Another real-life example is that my youngest will only sleep if the room’s pitch black. We had a black-out blind on her window that attached with suckers, but it took so long to get it on and off that we ended up keeping it on permanently and having the room in constant darkness... I was busy Googling for solutions to this and realised that some (very clever!) companies sell black-out blinds that attach via velcro pads you stick to the window frames, rather than suckers that stick to the glass, Such a simple solution, and a tiny modification, but it’s made a huge difference to us and, I imagine, thousands of other people too. Think about where you could do the same… TIP: Next time you’re getting frustrated with an item you’re using, take a minute to write down the problem and potential solutions. That’s an idea, right there! 2.What do you wish existed? Do you ever think, “If I only I had an XYZ?” Some of what we wish for may not be feasible, for many reasons, but some ideas definitely will be! Last year I worked with Silke Thistlewood, Nourish To Thrive , who created Care Cards for New Mums - a product she wished she’d had when her children were tiny. She already shared tips and tool to enable Mums to care for themselves in her free Facebook community. Creating the cards enables Mums to have something tangible to hand (they make great new-Mum gifts!), plus <a href="https://blog.tinychip
Fri, March 27, 2020
10 great reasons to sell physical products
For the past few years I’ve been selling bamboo baby products on Amazon, and my own website. Before that I taught yoga and way before that I had a career in corporate communications. Of everything I’ve done (and it has been varied) selling physical products has been the thing I’ve found most exciting and enjoyable. If I’m honest, selling my own products started out as more of a necessity than a passion. With two children at home (one just a tiny baby) and an existing children’s yoga business (where I couldn’t physically teach, as I had a tiny baby!) I was desperate to do something that worked around them and didn’t require too much of my time. Whatever your own goals I have 10 great reasons to create and sell physical products. 1. You’re not trading time for money This is so key for me. Back when I was teaching yoga I couldn’t make money when I wasn’t in a position to teach. I love that now I can take time off, go on holiday, be sick, go on school trips, focus on my clients and still make sales. I want to say that you do need to put time into a products business, but you don’t physically have to ‘be there’, wherever you choose to work, for set hours (whether that means at your laptop, or in a physical place) to make money every day. I make the majority of my sales online and, as I have my fulfilment done for me (albeit at a cost), there are days I don’t focus on my business and it carries on making sales. 2. You can work from anywhere Selling physical products online gives you the freedom to work from anywhere with an internet connection. (You can even work in your pyjamas if you choose!) While not all of us will be aiming to work from the beach, it’s great to not be tied to a set place. Personally, I like the fact that, while I usually work from my home office, I can also choose to work in a coffee shop, co-working space, or anywhere I like. It’s often quite nice to go out and see people. Of course you may decide to get your products into stores, sell at marketplaces or popups, or open your own store - but, if you choose to, you can never do any of those things. You can do most, if not everything, online. From sourcing your product, to working with designers and getting it on a marketplace to sell. I’ve built my business using Alibaba , 99Designs , Amazon and Shopify – and you can do all of that without leaving the house! 3. You can work (or not) at any time Selling online means you don’t
Trailer · Wed, March 11, 2020
What is Bring your Product Ideas to Life?
Find out more about me, how and why I launched my own brand of baby products, and why I’ve been inspired to create this podcast. I know it’s hard, overwhelming and confusing - but I really want to help you with your product creation journey and I’m here for you all the way! Read the transcript USEFUL RESOURCES My blog - blog.tinychipmunk.com My products - tinychipmunk.com My website - vickiweinberg.com LET’S CONNECT Come and find me on Instagram - @vickiweinberg_product_creation Work with me Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

Bring Your Product Idea to Life

How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie

5 common questions about selling on Amazon

The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak

3 things you MUST do before you publish your first Amazon listing

Etsy Uncovered: Tips and Tricks for New Sellers with Dylan Jahraus

Why You Shouldn’t Sell on Amazon

From Idea to Launch: How to Use Market Research Effectively - with Flora Leung

Introduction to Amazon Ads: Tips and Tricks for Success

One Year On - A catch up with Melissa McCall, Moving Little Minds

My own experience selling on Amazon - and what I learnt

Transform Your Business: Sam Chapman's Blueprint for Product Success

5 Common Amazon Selling Issues and How to Fix Them

Unlocking the Secrets of Retail Merchandising - with Sarah Johnson, Flourish Retail

Amazon Made Easy: 3 Quick Ways to Optimise Your Amazon Product Listings

How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly

Amazon Made Easy: How to Improve Amazon Listing Visibility

From Hobby to Business: Hannah Weston's Jewellery Journey

Why You Need Amazon Made Easy – Your Membership for Amazon Success

From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill

Don’t Give Up! How to Tackle Amazon Selling Issues Like a Pro

Meet the Only Maker of Woollen Coffins - with Eleanor Hunt, The Woollen Cwtch Company

Amazon Made Easy: Using your reviews to improve your sales

Insights from a former retail buyer - with Sara Albright - Retail 100 Consulting

Amazon Made Easy: Ask Me Anything: Your Amazon Questions Answered!

From FMCG to Small Business: Nadine Maggi's Journey with Sweet Freedom

Amazon Made Easy: What Every Amazon Seller Wishes They Knew Before Starting

Unlocking the Secrets of Niche Perfumes: A Conversation with Huib Maat

Amazon Made Easy: Ready to Sell on Amazon? Start Here!

Celebrating 250 Episodes: Top Tips for Product Businesses

Innovative Gifting: How addSQUIRREL Combines Technology with Traditional Cards - with Jen King

How to create a sales plan for 2025 - with Catherine Erdly

Amazon Made Easy: Everything You Need to Know About Amazon Vine for Sellers

Re-release: How product businesses can use AI to save time - with Jennifer Cooper

Amazon Made Easy: Kickstart Your Amazon Journey: Proven Tips for First-Time Sellers

How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You

Amazon Made Easy: Essential Tips for Product Visibility

Opening a Physical Store - with Sarah Birchall, Cub and Pudding

Amazon Made Easy: Sending Your Products to Amazon FBA - Step-by-Step

How to Confidently Pitch Your Product: Insights from Kate Freeman

Amazon Made Easy: Amazon Brand Registry Explained

From Teacher to Entrepreneur: Sarah Dixon Dale's Journey with Bombaby

Amazon Made Easy: Thinking of Leaving Amazon? Here’s Why It Might Be the Best Decision for You

Packaging and Sustainability: Best Practices from Design Expert Denisa Parker

Amazon Made Easy: Amazon Selling Plans Explained

Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers

Amazon Made Easy: FBA vs FBM - Which Amazon Fulfilment Method is Right for You?

Navigating Menopause with Mother Cuppa: Candice Mason's Tea Solutions for Women's Health

Amazon Made Easy: What does it cost to sell on Amazon?

How to have wholesale success on Faire - with Lucy Jeffrey

Amazon Made Easy: Why should businesses start, or continue to sell on Amazon?

Amazon Made Easy: Amazon Updates You Can't Afford to Miss!

Colour Chronicles - How Ruth Sturdy Designed Memory Books that Celebrate Every Family

Tips for a Profitable Q4 with Elle Williamson

Starting Small, Thinking Big: How Michelle Ferron Grew Good Tuesday

Plan your Christmas PR with Jenna Farmer

Revolutionising Period Care and Gender Equality - Em Anastasi, In the flow

Mastering Google Shopping Ads: Tips from Expert Sara Jones

Building Customer Relationships Through Bespoke Jewelry - with BBC Repair Shop Jewellery Expert Richard Talman

Buying a Factory & Reviving the Gluggle Jug - with Sophie Mahlo

Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod

Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination

Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House

Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory

Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell

Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co

From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear

Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics

Tackling Period Poverty - with Ruth Marsden, The Better Company

When and how to scale your business - with Kate Freeman

Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion

How To Sell More Products with Mark Endacott

How to start selling your products on Amazon - if you don't have budget to pay for help

Marketing with Personality - with Maddy Shine

How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants

The Art of Commercial Design: Insights from Lucianne Soley

From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3

2021 Guest Catch Up - Where are they now?

Developing a unique food product - with Daniel Twiss - Soul Fruit

How to keep your customers coming back - with Rebecca Hilliard