RESTAURANT STRATEGY
The Restaurant Strategy podcast is dedicated helping independent restaurant owners increase the profitability of their restaurants. Hosted by industry expert, Chip Klose, the focus is split between operations and marketing... two episodes every single week. What would your life look like if your restaurant could deliver consistent, predictable 20% returns?
Mon, April 28, 2025
The Power of Menu Engineering
#441 - The Power of Menu Engineering ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** A lot has been written on the topic, and I'm going to share some of my own insights on today's episode... everything about menu engineering ! ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, April 24, 2025
This is How to CRUSH Street Fairs This Summer
#440 - This is How to CRUSH Street Fairs This Summer ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! VISIT: https://www.rti-inc.com/ ***** Yes, you're trying to make some money when you rent a stall at the farmer's market or street fair... but really your goal is to do two things: Capture data from the new people you meet. Drive them down to your actual restaurant. This is the playbook to do it right! ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, April 21, 2025
Two Brilliant Things My Mentor Taught Me
#439 - Two Brilliant Things My Mentor Taught Me ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Two sentences will change everything about your leadership style. "My bad." "I don't know." ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, April 17, 2025
Adopting the Luxury Mindset (Las Vegas - March, 2025)
#438 - Adopting the Luxury Mindset (Bar & Brestaurant Expo 2025) ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** Bar & Restaurant Expo is the one trade show I do not miss every year. It's held in one of my least favorite places in the world (Las Vegas, NV), which should tell you a lot about how much I love this show. On today's episode I am sharing one of the talks I gave at the event last month. Want the full deck that goes along with it? Email me and I'll send it to you: chip@chipklose.com ***** Your restaurant should be generating a consistent, predictable, 20% return every single month. If you're still stuck at single digits, then I'd love to hear what's going on. SET UP A CALL: https://www.restaurantstrategypodcast.com/schedule
Mon, April 14, 2025
Managing Portions, Theft, and Waste
#437 - Managing Portions, Theft, and Waste ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Understanding the variance between THEORETICAL and ACTUAL food cost is crucial to running a profitable restaurant. On today's episode we're talking about the three biggest culprits when it comes to the operation piece of executing foodservice. Portion Contral Waste Management Monitoring Theft ***** Tired of the 80-hour workweeks for pennies on the dollar? Our coaching program can help. CHAT WITH US: https://www.restaurantstrategypodcast.com/schedule
Thu, April 10, 2025
Should You Be Working with Restaurant Influencers?
#436 - Should You Be Working with Restaurant Influencers? ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** We welcome back Rev Ciancio , marketer and restaurant influencer, to help answer this question! LINKEDIN: https://www.linkedin.com/in/revciancio/ INSTAGRAM: https://www.instagram.com/revciancio/ TIKTOK: https://www.tiktok.com/@revciancio ***** Your restaurant should be generating a consistent, predictable, 20% return every single month. If you're still stuck at single digits, then I'd love to hear what's going on. SET UP A CALL: https://www.restaurantstrategypodcast.com/schedule
Mon, April 07, 2025
Finding, Keeping, and Managing Great Employees with TimeForge CEO
#435 - Finding, Keeping, and Managing Great Employees with TimeForge CEO ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Anthony Presley has built an incredible tool in TimeForge , one that's helping restaurants all over the country find great people, keep those people, and properly manage them to ensure profitability. I have worked with the platform for a long time at this point and have watched my clients flourish using the software. Enjoy this wide ranging conversation with one of the smartest people I know in our industry. VISIT: timeforge.com/RestaurantStrategy ***** Tired of the 80-hour workweeks for pennies on the dollar? Our coaching program can help. CHAT WITH US: https://www.restaurantstrategypodcast.com/schedule
Thu, April 03, 2025
How to WIN with a GREAT Social Media Presence (ENCORE)
#434 - How to WIN with a GREAT Social Media Presence (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! VISIT: https://www.rti-inc.com/ ***** Remember the following rules: Video first, or photo carousels Uniformity so there's a brand identity Think of your content pillars Quantity doesn't matter as much as consistency Use a tool like Linktree or Milkshake to have specific CTAs Leverage all of the various tools like Stories, Highlights, Reels, etc ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, March 31, 2025
Building a Better Restaurant with the Owners of Nashville Hotspot, Noko (ENCORE)
#433 - Building a Better Restaurant with the Owners of Nashville Hotspot, Noko (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Noko's Website: https://www.nokonashville.com/ Instagram: https://www.instagram.com/nokonashville/?hl=en Facebook: https://www.facebook.com/profile.php?id=100086515181359 ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, March 27, 2025
Harness the Power of SEO for Your Restaurant
#432 - Harness the Power of SEO for Your Restaurant ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! VISIT: https://www.rti-inc.com/ ***** The keys to restaurants crushing SEO: Claim your Google Business Profile - https://business.google.com/ Manage your listings with a tool like Marqii - https://marqii.com/ Get discovered by using keywords on your website Get more reviews with a tool like Ovation - https://ovationup.com/ Leverage Marqii to aggregate and respond to every review - https://marqii.com/ Use press and a blog to generate more backlinks ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: <a href="mailto:chip@chi
Mon, March 24, 2025
How to Work 5 Hours a Week
#431 - How to Work 5 Hours a Week ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** It's easier than you think. ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, March 20, 2025
The Restaurant Website Tune-Up
#430 - The Restaurant Website Tune-Up ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** When building a website that converts, you need to answer the following questions: Who is the user? Where did they come from? What do they already know about you? What do they still need to know about you? ... in order to take the action you want them to take? And you reverse engineer your website to maximize CONVERSIONS. Websites to review: https://www.mightyquinnsbbq.com/ https://www.chipotle.com/ https://www.gramercytavern.com/ https://enjoypurefood.com/ https://handcraftburgers.com/ ***** Your restaurant should be generating a consistent, predictable, 20% return every single month. If you're still stuck at single digits, then I'd love to hear what's going on. SET UP A CALL: https://www.restaurantstrategypodcast.com/schedule
Mon, March 17, 2025
Embracing the Profit First Mindset
#429 - Embracing the Profit First Mindset ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Here's the bottom line... what you do is too difficult and too important to NOT make money doing it. So I want you to embrace the PROFIT FIRST mentality. It's a mindset shift. A philosophy. A way of moving through the world. This episode is all about how to make it a reality. ***** Are you ready for consistent, predictable, 20% profit each month? CHAT WITH US: https://www.restaurantstrategypodcast.com/schedule
Thu, March 13, 2025
Do You Need a Loyalty Program for Your Restaurant?
#428 - Do You Need a Loyalty Program for Your Restaurant? ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** Do loyalty program work? Yes. Do you need one for your restaurant? Maybe. Today's episode is all about helping you go deeper to create a program that ACTUALLY breeds loyalty among your guests. Don't just do plug-and-play and expect incredible results. You need to bring some passion and creativity to the table. I'll show you how to tackle the problem. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, March 10, 2025
Turning Order-Takers Into Selling Machines
#427 - Turning Order-Takers Into Selling Machines ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Your servers deserve more from you. Stop just trying to pump them up at pre-shift. Drill them. Give them tactics, scripts. Show them how to make YOU and THEM more money. Listen to this episode, then download the free video series below: The Server Playbook. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, March 06, 2025
The Connection Between Marketing and Culture (ENCORE)
#426 - The Connection Between Marketing and Culture (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** "People like us do things like this." -Seth Godin ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, March 03, 2025
Operational Efficiency for Restaurants with Tork USA Marketing Director
#425 - Operational Efficiency for Restaurants with Tork USA Marketing Director ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Efficiency matters in the fast-paced world of restaurants. ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, February 27, 2025
Email Marketing By The Numbers
#424 - Email Marketing By The Numbers ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** By the numbers... 22% - Industry Average for Open Rate 2% - Average CTR is usually less than 2% - As long as your unsubscribe rate is under this, you're good 10-12 and 3-5pm - best times to send emails 5 - minimum number of data capture points (res, online order, waitlist, wifi, popup, loyalty) 4 - at least this many emails a month 1:1:1 Principle - own it 50 - minimum number of restaurants you should subscribe to 250 - net new subscribers to your list ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, February 24, 2025
Christin Marvin, Author of The Hospitality Leader's Roadmap (ENCORE)
#423 - Christin Marvin, Author of The Hospitality Leader's Roadmap (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Nothing left to be said except this: Go get Christin's book: https://www.solutionsbychristin.me/book ***** Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, February 20, 2025
Google's Restaurant Influencer Summit
#422 - Google's Restaurant Influencer Summit ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** Google is where people go to find things... so you want to make sure you're found by the people who are looking for the thing you have. Simple enough, right? Three weeks ago I was invited to Google to learn exactly how to use their tools to the fullest. On Episode 422 I'm sharing my biggest takeaways from spending the day at Google Headquarters. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, February 17, 2025
Better Hiring Practices for Our Restaurants
#421 - Better Hiring Practices for Our Restaurants ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Ours is a people business, so I think we should be more intentional about the way we attract and retain our employees. In particular, I think we can do a better job at hiring. Today I'm sharing 7 insights that will help you find the very best talent in your market. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1 ***** Are you ready for real profit in your restaurant? Learn more about the P3 Mastermind! LEARN MORE: https://www.restaurantstrategypodcast.com/schedule
Thu, February 13, 2025
The Power of Data with Avero CEO, Doug Hsieh
#420 - The Power of Data with Avero CEO, Doug Hsieh ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chowly-platform/ ***** Avero is the OG when it comes to restaurant software. Back in the day - when the average POS carried no data - Avero was the only way to turn all those numbers into action. And you know what? They still do it better than just about any other piece of software out there. Tune in to learn how they still manage to crush it in the year 2025! WEBSITE: https://averoinc.com/ ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, February 10, 2025
Joe Fontana, Owner of Chicago-Based Chicken Concept, Fry The Coop
#419 - Joe Fontana, Owner of Chicago-Based Chicken Concept, Fry The Coop ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Fry The Coop is a Chicago-based chicken concept that has absolutely exploded over the past few years. Under Joe Fontana 's leadership it's grown from a single location to nine. Over the course of these forty minutes we discuss humble beginnings, growing pains, marketing, profitability, and more. WEBSITE: https://www.frythecoop.com INSTAGRAM: https://www.instagram.com/frythecoop TIKTOK: https://www.tiktok.com/@frythecoop ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1 ***** Are you ready for real profit in your restaurant? Learn more about the P3 Mastermind! LEARN MORE: https://www.restaurantstrategypodcast.com/schedule
Thu, February 06, 2025
Biggest Takeaways from the P3 Marketing Summit (Salt Lake City)
#418 - Biggest Takeaways from the P3 Marketing Summit (Salt Lake City) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** The 2025 P3 Marketing Summit happened last week in Salt Lake City, UT and by all estimations it was a HUGE success. 100+ restaurant owners and operators from all over the country descended upon the city to level up and learn the keys to successfully marketing their restaurants. These were my 6 big takeaways: You must have a fundamental understanding of marketing in order to succeed. Marketing is a series of little moves; there is no silver bullet. It might feel like there should be more to it, but there isn’t. It's just blocking and tackling. Purchase intent is everything, whihc is why Google is the center of our ecosystem. Your website needs to be streamlined and easy for people to take action! Owners are looking for partners they can trust, companies that can provide solutions! ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, February 03, 2025
Turning Managers Into Leaders with Author Jason Brooks (ENCORE)
#417 - Turning Managers Into Leaders with Author Jason Brooks (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Nothing left to be said except this: Go get Jason's book: https://www.jasonebrooks.com/book ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, January 30, 2025
The Future of Restaurant Funding with InKind Founder
#416 - The Future of Restaurant Funding with InKind Founder ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Johan Moohesinghe has built something very, very cool. A new way to fund restaurants. He's also an owner himself and he's used the platform numerous times. InKind is a very cool company that should be on your radar. Enjoy the conversation. ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, January 27, 2025
The Number One Way to Increase Revenue (ENCORE)
#415 - The Number One Way to Increase Revenue (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Psst... the secret is SECOND BEVERAGE SALES. I share the script on this episiode. But we go into much greater depth in The Server Playbook (link below). Go get all 10 scripts for FREE. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, January 23, 2025
Better Table Touches to Drive Revenue
#414 - Better Table Touches to Drive Revenue ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chip/ ***** The OLD SCHOOL way was better than the crappy systemetized way we do things now. Waaaaaaay better. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, January 20, 2025
The Keys to a Successful Pre-Shift Meeting
#413 - The Keys to a Successful Pre-Shift Meeting ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** First... you need to be gathering your team before every shift. Second... you need to run those meetings the right way. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, January 16, 2025
Supercharge Your Email List Growth in 2025
#412 - Supercharge Your Email List Growth in 2025 ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chip/ ***** New New Subscribers: that's the KPI the best restaurant marketers care about most. Not only the size of your list, but the rate of growth. How many new subscribers are you adding each and every month? That's what I want to know... and I want to share with you 8 ways to grow that list. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, January 13, 2025
Two Ways Inventory Can Save You BIG Money (ENCORE)
#411 - Two Ways Inventory Can Save You BIG Money (ENCORE) ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Monthly inventory helps you get a clear picture of your COGS percentage. Weekly inventry helps you manage waste and over-ordering. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, January 09, 2025
The Do's and Don'ts of Working with a Marketing Agency (ENCORE)
#410 - The Do's and Don'ts of Working with a Marketing Agency (ENCORE) ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Most agencies love to tell you about all the stuff they did for you... but what I really care about are the results. "What did you make happen?" is something you should always ask them. Here's how to get the most out of your agency partners. Listen and take notes! ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com
Mon, January 06, 2025
A System for Everything in Your Restaurant (ENCORE)
#409 - A System for Everything in Your Restaurant (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** Everyone I work with comes to me at first saying, "I need to make more money." Then within a few months they say, "Great. Now I'm making money... but I'm still here 60 hours a week. Can you get me more time?" And I believe that is the journey all restaurant entrepreneurs are on. Systems are the key to more money AND more time. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, January 02, 2025
Getting Organized with My 2025 Marketing Calendar
#408 - Getting Organized with My 2025 Marketing Calendar ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** The key to a successful year lies in your ability to get organized and stay productive. The best tool I have to help you do that is my Marketing Calendar Template . You want the new one for 2025? Just email me: chip@chipklose.com ***** Ready to learn more about the P3 Mastermind? CLICK HERE: https://www.restaurantstrategypodcast.com/schedule ***** Got a second? Leave us a review on Apple Podcasts! CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809
Mon, December 30, 2024
Ten Affirmations to Take into the New Year
#407 - Ten Affirmations to Take into the New Year ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** What is the one thing you could do that would make all else easier or unnecessary? Time is more valuable than money A rising tide lifts all ships Culture is created. Live a life of abundance Is this the condition I so feared? I am exactly where I’m supposed to be. The only thing we can control is ourselves. The secret to happiness? Lower your expectations If you want to be in the 1%, you have to do the things that the 99% aren't willing to do. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE:
Thu, December 26, 2024
Behold the Power of First Approach
#406 - Behold the Power of First Approach ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** I just released a video series called THE SERVER PLAYBOOK , which teaches you 10 simple scripts you can implement to help your servers and bartenders make you (and themselves) more money. Simple, straghtforward, and effective. This episode is the 1st Playbook... you can use the link below to access all 10 for FREE. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Mon, December 23, 2024
The Difference Between Leadership and Management (ENCORE)
#405 - The Difference Between Leadership and Management (ENCORE) ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Leaders focus on the WHAT and the WHY. Managers are responsible for the HOW. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, December 19, 2024
Eight Simple Dos and Don'ts for Leveraging Third Party Platforms
#404 - Eight Simple Dos and Don'ts for Leveraging Third Party Platforms ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** If you're going to put your restaurant on the third party platforms, then you need to have a plan to win on those platforms. On this episode I share a simple 8-step checklist for CRUSHING the competition. ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page! CLICK HERE: https://www.instagram.com/restaurantstrategy/
Mon, December 16, 2024
A Four-Step Framework for Developing Your Team
#403 - A Four-Step Framework for Developing Your Team ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Hire for it... Train for it... Model it... Then coach. ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1
Thu, December 12, 2024
The Smartest Restaurant Marketer I Know, Rev Ciancio
#402 - The Smartest Restaurant Marketer I Know, Rev Ciancio ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Join us for the P3 MARKETING SUMMIT, January 26-28, 2025 in Salt Lake City, UT. This 3-day event will teach you everything you need to know about how to successfully market your restaurant. Best of all, it's capped at 100 attendees. GET YOUR TICKETS: https://restaurantstrategyagency.com/checkout-1798
Mon, December 09, 2024
The Future of Tipping with Kickfin and Mastercard
#401 - The Future of Tipping with Kickfin and Mastercard ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This future is here... and we need to listen to the smartest ones in the room to be ready for it. Ready to learn more about Kickfin? Click the link above. ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy! ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page
Thu, December 05, 2024
Insights from Our 15 Most Popular Episodes of All Time!
#400 - Insights from Our 15 MOst Popular Episodes of All Time! ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Our 10 Most Downloaded Episodes of All Time 161 - 10 Mistakes That Keep People from Max Profits 147 - A System for Everything in Your Restaurant 224 - Creating Better Restaurant Managers 188 - Two Things All Restaurants Need to Survive 200 - Everything I Believe About Running Profitable Restaurants 264 - The Psychology of Price 186 - What Makes Great Hospitality? 221 - Mastering Operations with Rick Camac 214 - 12 Stupid Simple Marketing Hacks 238 - How to Get Better Waiters Chip's 5 Favorites (that didn't make the big list): 331 - Interview with Kevin Boehm 241 - Anthony Valetta 382 - John Taffer 377 - Key Differences Between Leadership and Management 355 - Katie Button ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Masterm
Mon, December 02, 2024
The Secrets to Effective Management
#399 - The Secrets to Effective Management ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This is the companion piece to an episode we did a few weeks back all about leadership. This one is for all the operators out there! ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy! ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page
Thu, November 28, 2024
Social Media: Organic versus Paid
#398 - Social Media: Organic versus Paid ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** Social media is not marketing. It's a tool available to the marketer. And the best way to leverage these platforms is to utilize both sides: ORGANIC & PAID . On today's episode, I walk you through exactly how to do that. ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page! CLICK HERE: https://www.instagram.com/restaurantstrategy/ Ready to learn more about the P3 Mastermind? CLICK HERE: https://www.restaurantstrategypodcast.com/schedule
Mon, November 25, 2024
The Importance of First Approach
#397 - The Importance of First Approach ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit. LEARN MORE : https://www.honeycombcredit.com/chip-klose ***** You only have one chance to make a first impression. For servers and bartenders, FIRST APPROACH is perhaps the most imprtant interaction they'll have with the table. I'm sharing four keys to making the most of it. (Script included!) ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, November 21, 2024
Three Simple Frameworks to Help Your Marketing
#396 - Three Simple Frameworks to Help Your Marketing ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** It's really ain't that deep. ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page! CLICK HERE: https://www.instagram.com/restaurantstrategy/ Have you already read my book? Leave a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8 Ready to learn more about the P3 Mastermind? CLICK HERE: https://www.restaurantstrategypodcast.com/schedule
Mon, November 18, 2024
Eight Keys to Being a GREAT Leader
#395 - Eight Keys to Being a GREAT Leader ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit. LEARN MORE : https://www.honeycombcredit.com/chip-klose ***** Leaders aren't born; they're made . This is a good place to start. ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, November 14, 2024
Do You Need to Hire a PR Company?
#394 - Do You Need to Hire a PR Company? ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Press can be a powerful way to generate attention and interest for your restaurant. It's not exactly marketing, but should be part of your strategy. Do you need a PR Company to do it for you? Or can you do it yourself? Answers on today's episode. ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind. CLICK: https://www.restaurantstrategypodcast.com/schedule
Mon, November 11, 2024
We Suck at Training, But This is How to Do It Better (ENCORE)
#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Here is a strategic approach for setting up a KILLER training program in your restaurant. ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy! ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page
Thu, November 07, 2024
Launching Your Own Cooking Show with Lenzy Ruffin
#392 - Launching Your Own Cooking Show with Lenzy Ruffin ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Connect with Lenzy Ruffin and learn more about what he does: WEBSITE: https://www.parkroadstudios.com/ YOUTUBE: https://www.youtube.com/channel/UC0wbsAMuRgi-MnpdWESlm3g ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind. CLICK: https://www.restaurantstrategypodcast.com/schedule
Mon, November 04, 2024
Getting More Orders with Chowly CEO, Sterling Douglass
#391 - Getting More Orders with Chowly CEO, Sterling Douglass ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** Like many of us, Sterling Douglass took the side door into our industry... but he now runs one of the most impressive tech companies that exist to support restaurants. Chowly is laser focused on helping independent restaurants and thus... this conversation! LEARN MORE ABOUT CHOWLY: https://chowly.com/chip/ ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy! ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page
Thu, October 31, 2024
The 3 Things You Need to Do During a Slowdown (ENCORE)
#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** It's simpler than you may have realized... ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8 Ready to learn more about the P3 Mastermind? CLICK HERE: https://www.restaurantstrategypodcast.com/schedule
Mon, October 28, 2024
Why You MUST Reverse Engineer Your Business for PROFIT
#389 - Why You MUST Reverse Engineer Your Business for PROFIT ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit. LEARN MORE : https://www.honeycombcredit.com/chip-klose ***** Before you figure out how to get PROFIT , I want you to decide what you're going to do with it once you get more of it. The key is reverse engineering your business... but let's get clear on why it's important. ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, October 24, 2024
Ten Restaurants That Are CRUSHING Social Media Right Now
#388 - Ten Restaurants That Are CRUSHING Social Media Right Now ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** Here are 10 restaurants that are absolutely crushing it on social media right now. Look, learn, and get inspired! No excuses anymore... NOMA - https://www.instagram.com/nomacph/ FRY THE COOP - https://www.instagram.com/frythecoop/ WENDY'S - https://www.instagram.com/wendys/ BAD ROMAN - https://www.instagram.com/badromannyc/ HARD ROCK CAFE - https://www.instagram.com/hardrockcafe/ HANDCRAFT BURGERS AND BREW - https://www.instagram.com/handcraftburgers/ OXOMOCO - https://www.instagram.com/_oxomoco_/ SHAKE SHACK - https://www.instagram.com/shakeshack/ CRUMBL COOKIES - https://www.instagram.com/crumblcookies/ SPEEDBOAT BAR - https://www.instagram.com/speedboatbar/ ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8<
Mon, October 21, 2024
Christin Marvin, Author of The Hospitality Leader's Roadmap
#387 - Christin Marvin, Author of The Hospitality Leader's Roadmap ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit. LEARN MORE : https://www.honeycombcredit.com/chip-klose ***** Over the past few years Christin Marvin has become a colleague and friend. Like me, she coaches restaurant owners and operators to help them improve their businesses... but she also wrote a book. And it just hit shelves last week. I've got my copy and now you need to get yours. I hope today's conversation opens your eyes to a new way of running your restaurant. And I hope you'll go get the book to dive even deeper. GET THE BOOK: https://www.solutionsbychristin.me/book ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, October 17, 2024
How to Win with a GREAT Organic Social Media Presence (ENCORE)
#386 - How to Win with a GREAT Organic Social Media Presence (ENCORE) ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** SOCIAL MEDIA is NOT marketing. It is a tool available to the marketer, and it can be an incredible resource to establish your brand and get the word out about your offerings. But to get the most out of it, there are a few things you need to do... ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind. CLICK: https://www.restaurantstrategypodcast.com/schedule
Mon, October 14, 2024
Teaching Your Team to Think Like You
#385 - Teaching Your Team to Think Like You ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I talk to tons of owners who all say something similar: "I just have eyes for the restaurant. I walk in and immediately I know what needs to be done. I go behind the line and I just know what needs to get done. I can send a server home and step in without missing a beat." The problem is that your people WANT to do a good job; you just haven't done enough to show them HOW to do a good job. Today's episode shares some techniques for fixing that. ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy! ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page
Thu, October 10, 2024
The Keys to Getting More 5 Star Reviews on Google and Yelp
#384 - The Keys to Getting More 5 Star Reviews on Google and Yelp ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy ***** Reputation management has become a HUGE part of how we market our restaurants, so let's learn: 1) Why it matterds 2) How to get more great reviews 3) How to properly respend to all of the reviews we get ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind. CLICK: https://www.restaurantstrategypodcast.com/schedule
Mon, October 07, 2024
Ryan O'Hara, Founder of Big Spoon Creamery
#383 - Ryan O'Hara, Founder of Big Spoon Creamery ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Ryan O'Hara has built his company from nothing, and his journey is pretty interesting. I don't want to ruin it, but trust me... you'll want to hear him tell the tale of Big Spoon Creamery . WEBSITE: http://www.bigspooncreamery.com/ ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** Want to get a copy of m
Thu, October 03, 2024
Jon Taffer Drops By to Talk Profitability
#382 - Jon Taffer Drops By to Talk Profitability ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** Jon Taffer is someone who basically needs no introduction... his years of experience have made him wise beyond measure. But that isn't the amazing part. What I find so incredible is his drive to keep pushing the industry forward, and also to share what he's learned with anyone who will listen. Well, I'm listening. And I'm guessing, so are you. Did you hear about the SkyTab Rescue Mission? Jon is helping spread the word, urging everyone to enter to win. The winners get a complete SkyTab POS system PLUS a $20,000 business grant. APPLY HERE: https://www.skytab.com/blog/rescue-mission ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, September 30, 2024
Two Ways Inventory Can Save You BIG Money
#381 - Two Ways Inventory Can Save You BIG Money ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** It's only fitting that Margin Edge is one of the sponsors of today's podcast episode... their software does an incredible job helping owners and operators manage their COGS. But if you're still on the other side of the fence, unsure WHY you need to do inventory or even HOW to get started... then this one is for you. ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule ***** Did you know we launched an agency side of the business? If you need an experienced team to leverage Google Ads and Meta Ads to drive more first-time diners, then get in touch! EMAIL ME: chip@chipklose.com
Thu, September 26, 2024
Building a Strategy to Spark Word-of-Mouth
#380 - Building a Strategy to Spark Word-of-Mouth ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** You've been lied to... marketing is simple. And I've developed 2 frameworks to help you be more efficient and effective in marketing your restaurant. This one episode will change the way you think about reaching new customers and retaining old ones. It will shift your mindset when it comes to word-of-mouth... and you will see how it truly is all connected. ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, September 23, 2024
How to Hire in a Post-Pandemic Environment
#379 - How to Hire in a Post-Pandemic Environment ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** Our people are changing... and what they want out of a job is changing. We have to meet our employees where they are and give them the training and developmental support they need and deserve. Are you ready to level up? Today's episode will help you do that! ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule ***** Do you want to learn more about the new Agency we've launched here at Restaurant Strategy? EMAIL ME: chip@chipklose.com
Thu, September 19, 2024
The Do's and Don'ts of Working with a Marketing Agency
#378 - The Do's and Don'ts of Working with a Marketing Agency ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. Which means... they know people. And our people are what make our business run. So they went out and interviewed over 1,500 people to find out exactly what it is they want. Download the report for FREE. VISIT: https://www.7shifts.com/ccreport ***** As owners we need to focus on the high value, high impact tasks that ONLY we can do... everything else gets delegated or outsourced. And often that means we bring in agency experts to help us in certain areas of our business. And agencies often drive me nuts. Why? Because they love to tell you the 22 things their 22-year old intern did for you this month. But I don't care what they DID for me... I care what they MADE HAPPEN. Agencies should be laser-focused on results. And so should you. Today's episode is a guidebook for working well with your agency partners. I'm also officially announcing the launch of the Restaurant Strategy Agency! If you want to learn more about the customer acquisition services we offer, then simply send me an email to start a conversation: chip@chipklose.com ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link. ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind. CLICK: https://www.res
Mon, September 16, 2024
The Key Differences Between Leadership and Management
#377 - The Key Differences Between Leadership and Management ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** The key ways that LEADERS differ from MANAGERS. Understand these, implement these, and be freed by these. The key to running a profitable restaurant hinges on your ability to internalize the points I make on today's episode. 1. Vision vs. Execution 2. Inspiration vs. Organization 3. Risk-Taking vs. Risk Management 4. Change vs. Stability 5. People vs. Tasks 6. Influence vs. Authority 7. Big-Picture vs. Detail-Oriented 8. Change Agents vs. Implementers ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, September 12, 2024
Three Takeaways from My Trip to Spain
#376 - Three Takeaways from My Trip to Spain ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. Which means... they know people. And our people are what make our business run. So they went out and interviewed over 1,500 people to find out exactly what it is they want. Download the report for FREE. VISIT: https://www.7shifts.com/ccreport ***** About 6 years ago I remember walking into the kitchen and declaring to my wife, "Starting next year, I want to travel. As a family... you, me, and the kid. I don't care where we go, because I haven't really been anywhere... so we'll just pick a place and book the tickets." At that point -- age 38 -- I'd only been out of the country once. In high school I spent nearly three weeks in Italy, and it changed me. It was something I felt was missing in my life and I wanted to find a way to make it happen. More than that, I wanted it to be a big part of my son's life. And so that very next year we booked our first trip abroad as a family. And we've done a big trip every single year since. And this summer, we went to Spain. And on this week's episode I'm sharing my three big takeaways from that adventure. ***** Want a FREE copy of my book? CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.
Mon, September 09, 2024
The Secret to Employee Retention with Justin Roberts, Co-Founder of Kickfin
#375 - The Secret to Employee Retention with Justin Roberts, Co-Founder of Kickfin ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** It's very simple... if you're still paying out your service staff in cash at the end of the night, this episode will show you a better, safer, more efficient way to do it. Don't open yourself up to the liability and STOP sending your managers out to make bank runs. Today's episode is all about Kickfin and the things their team has learned over the last several years helping restaurants. VISIT: https://kickfin.com/demo/ ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, September 05, 2024
The Keys to Successfully Marketing Your Restaurant
#374 - The Keys to Successfully Marketing Your Restaurant ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** You've been lied to... marketing is simple. And I've developed 2 frameworks to help you be more efficient and effective in marketing your restaurant. This one episode will change the way you think about reaching new customers and retaining old ones. It will shift your mindset when it comes to word-of-mouth... and you will see how it truly is all connected. ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, September 02, 2024
FIXING RESTAURANTS (PART 10) - Profitability
#373 - FIXING RESTAURANTS (PART 10) - Profitability ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** FIXING RESTAURANTS - PART TEN What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team. SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule Want to get my book for FREE? CLICK HERE: https://restaurantstrategyagency.com/free-book-page
Thu, August 29, 2024
FIXING RESTAURANTS (PART 9) - Quit Complaining
#372 - FIXING RESTAURANTS (PART 9) - Quit Complaining ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create , capture , and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/ ***** FIXING RESTAURANTS - PART NINE Two words... quit compaining! ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, August 26, 2024
FIXING RESTAURANTS (PART 8) - Employee Churn
#371 - FIXING RESTAURANTS (PART 8) - Employee Churn ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** FIXING RESTAURANTS - PART EIGHT Don't forget that when employees churn, it's mostly preventable... and it's almost always your fault. ***** Ready to learn more about the P3 Mastermind? SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule Want to get my book for FREE? CLICK HERE: https://restaurantstrategyagency.com/free-book-page
Thu, August 22, 2024
FIXING RESTAURANTS (PART 7) - Innovation
#370 - FIXING RESTAURANTS (PART 7) - Innovation ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. Which means... they know people. And our people are what make our business run. So they went out and interviewed over 1,500 people to find out exactly what it is they want. Download the report for FREE. VISIT: https://www.7shifts.com/ccreport ***** FIXING RESTAURANTS (PART 7) If we struggle to evolve as an industry, then we definitely fail to innovate. This is how we get better at it. ***** Ready for 20% profits month after month? SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Mon, August 19, 2024
FIXING RESTAURANTS (PART 6) - Evolution
#369 - FIXING RESTAURANTS (PART 6) - Evolution ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** FIXING RESTAURANTS - PART SIX We need to evolve... both at the unit level and throughout the industry. This is how we begin to do it! ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 15, 2024
FIXING RESTAURANTS (PART 5) - 80 Hour Workweeks
#368 - FIXING RESTAURANTS (PART 5) - 80 Hour Workweeks ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. Which means... they know people. And our people are what make our business run. So they went out and interviewed over 1,500 people to find out exactly what it is they want. Download the report for FREE. VISIT: https://www.7shifts.com/ccreport ***** FIXING RESTAURANTS (PART 5) I'm sick of us wearing the 80-hour workweeks as a badge of honor. We need the time to work ON the business, not IN. ***** Ready for 20% profits month after month? SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Mon, August 12, 2024
FIXING RESTAURANTS (PART 4) - The Reservation Bots
#367 - FIXING RESTAURANTS (PART 4) - The Reservation Bots ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** FIXING RESTAURANTS - PART FOUR The bots are coming... no wait, they're already here. ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 08, 2024
FIXING RESTAURANTS (PART 3) - The Importance of Value
#366 - FIXING RESTAURANTS (PART 3) - The Importance of Value ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** FIXING RESTAURANTS - PART 3 Value = Worth - Price ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, August 05, 2024
FIXING RESTAURANTS (PART 2) - Bad Service
#365 - FIXING RESTAURANTS (PART 2) - Bad Service ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** FIXING RESTAURANTS - PART TWO Let's not pretend that we give great service all the time. We don't. But many of you don't need to. So let's make sure you're providing what you need to provide... and then button up our offering for those we serve. ***** Ready to learn more about the P3 Mastermind? SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule Want to get my book for FREE? CLICK HERE: https://restaurantstrategyagency.com/free-book-page
Thu, August 01, 2024
FIXING RESTAURANTS (PART 1) - The Sea of Sameness
#364 - FIXING RESTAURANTS (PART 1) - The Sea of Sameness ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** FIXING RESTAURANTS - PART 1 The reason so many restaurants struggle is because there is a SAMENESS about so many of our properties. We don't need a newer version of something we already have. We need something bold and interesting... something that doesn't already exist. That's how we get out of the commodity game. ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: h https://restaurantstrategyagency.com/free-book?mcp_token=eyJwaWQiOjEwMDQ4Mzk1MjAyOTQwMywic2lkIjoxODY0MTU4ODUxLCJheCI6Ijk3NTU1ZmEzNTJjNzU3Y2FkYThkMzZlYWNhM2UxNTFmIiwidHMiOjE3MjAwMDQ4MzEsImV4cCI6MTcyMjQyNDAzMX0.mQt6EbGEe-yIHWDuh4S-FhOyHVtl2QGu9qKWjMUzng0 Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, July 29, 2024
Scott Greenberg, Author of the New Book, STOP THE SHIFT SHOW
#363 - Scott Greenberg, Author of the New Book, STOP THE SHIFT SHOW ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** Scott Greenberg is a business coach, public speaker, and published author. (Sounds like someone else you know, huh?) The ideas he shares in his new book speak so clearly to all of us in the restaurant industry that I just had to have him on the show. Enjoy the conversation! IMPORTANT LINKS: WEBSITE - https://scottgreenberg.com/ GET HIS BOOK - https://amzn.to/3WEEcNT ***** Do you have a busy restaurant concept that's ready to grow? Before you scale, you need to lock in profitability. If you're ready for 20% profits every single month, set up a time to chat with us about the P3 Mastermind: SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, July 25, 2024
Five Takeaways from the Profitability Summit in St. Louis
#362 - Five Takeaways from the Profitability Summit in St. Louis ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Every year we host two in-person events for members of the P3 Mastermind along with a handful of podcast listeners. We cap the event at 100 attendees and pack the stage with some of the smartest people in the industry. Last week we hosted the P3 Profitability Summit and by all estimation it was a HUGE hit. Big thanks to our sponsors and to all who attended. If you missed the event, I'm sharing my 5 biggest takeaways from the 3-day summit. We're also selling an All-Access Digital Pass that gets you access to videos of the 16 hours of content from the show. Click below to get your All-Access Pass for just $47. ***** VISIT: https://www.restaurantstrategypodcast.com/2024-profitability-summit
Mon, July 22, 2024
Jason Hedges, Mixologist and Author of the New Book, The Seasonal Cocktail (ENCORE)
#361 - Jason Hedges, Mixologist and Author of the New Book, The Seasonal Cocktail (ENCORE) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Jason Hedges is a very skilled bartender and mixologist, with nearly two decades of experience in the industry. All of that time has been spent pouring drinks here in NYC where he's working with some incredible names. (Our resumes intersect in a bunch of interesting ways... which we discuss during this interview.) He's going to share some of his tricks for running a profitable beverage program... and also share his experience publishing his very first book: The Seasonal Cocktail. It's an incredible resource of delicious recipes... with some of the most eye-popping photographs I've ever seen. Don't believe me? Grab your copy using the link below. IMPORTANT LINKS: The Seasonal Cocktail: https://amzn.to/47qiTBZ ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, July 18, 2024
The Only Thing That Matters (ENCORE)
#360 - The Only Thing That Matters (ENCORE) ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** What is the one thing you could do? What is your ONE priority? ***** Want a FREE copy of my book? Click the link below and DM me the word 'BOOK' VISIT: https://www.instagram.com/restaurantstrategy/
Mon, July 15, 2024
Devin Eichler, P3 Member and Owner of Crafty Cow (Milwaukee, WI)
#359 - Devin Eichler, P3 Member and Owner of Crafty Cow (Milwaukee, WI) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I've gotten to know Devin Eichler pretty well over the last several months. When he first joined the P3 Mastermind, he knew he had a great restaurant. Three, in fact. But he knew they could be doing better. So together we set out to make those restaurants better than ever... and more profitable than he could have imagined. Listen in to hear his journey. IMPORTANT LINKS: Website: https://craftycowwi.com/ ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind. Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, July 11, 2024
We Suck at Training, But This is How to Do It Better
#358 - We Suck at Training, But This is How to Do It Better ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** Adopt a three-tiered training program. All the details on today's episode! ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: h https://restaurantstrategyagency.com/free-book?mcp_token=eyJwaWQiOjEwMDQ4Mzk1MjAyOTQwMywic2lkIjoxODY0MTU4ODUxLCJheCI6Ijk3NTU1ZmEzNTJjNzU3Y2FkYThkMzZlYWNhM2UxNTFmIiwidHMiOjE3MjAwMDQ4MzEsImV4cCI6MTcyMjQyNDAzMX0.mQt6EbGEe-yIHWDuh4S-FhOyHVtl2QGu9qKWjMUzng0 Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule
Mon, July 08, 2024
Chef Franklin Becker on the Art of Restaurant Openings
#357 - Chef Franklin Becker on the Art of Restaurant Openings ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** Chef Franklin Becker is doing something many of us would cringe at... he's opening multiple restaurants in midtown Manhattan just a couple of years removed from the pandemic. The office workers are at home. Crime and homelessness has impacted pedestrian traffic. Rising labor costs, plus COGS... all of it is presenting incredible challenges on what we do. And yet, he's pushing thorugh anyway. On today's episode he explains why... and how. IMPORTANT LINKS: PRESS CLUB GRILL - https://www.pressclubgrill.com/ POINT SEVEN - https://www.pointsevennyc.com/ ***** Do you have a busy restaurant concept that's ready to grow? Before you scale, you need to lock in profitability. If you're ready for 20%+ in profits every single month, set up a time to chat with us about the P3 Mastermind: SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, July 04, 2024
8 Simple Do's and Don'ts for Leveraging Third Party Platforms
#356 - 8 Simple Do's and Don'ts for Leveraging Third Party Platforms ***** This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon. VISIT: https://averoinc.com/ ***** Do these 8 things and you'll be miles ahead of your competitors when it comes to leveraging all of those third party platforms! ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: h https://restaurantstrategyagency.com/free-book?mcp_token=eyJwaWQiOjEwMDQ4Mzk1MjAyOTQwMywic2lkIjoxODY0MTU4ODUxLCJheCI6Ijk3NTU1ZmEzNTJjNzU3Y2FkYThkMzZlYWNhM2UxNTFmIiwidHMiOjE3MjAwMDQ4MzEsImV4cCI6MTcyMjQyNDAzMX0.mQt6EbGEe-yIHWDuh4S-FhOyHVtl2QGu9qKWjMUzng0
Mon, July 01, 2024
James Beard Award-Winner, Chef Katie Button of Cúrate (Asheville, NC)
#355 - James Beard Award-Winner, Chef Katie Button of Cúrate (Asheville, NC) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below. DOWNLOAD HERE : https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** Chef Katie Button has an incredible story... and a winding path that brought her from the world of science and academia to some of the most important kitchens in the world. She was a 5-time James Beard nominee and finally a winner just a couple years back. On today's episode we discuss her trajectory as well as some of the unique avenues she's now pursuing with her business. IMPORTANT LINKS: CÚRATE - https://curatetapasbar.com/ CHEF KATIE BUTTON - https://katiebutton.com/ ***** Do you have a busy restaurant concept that's ready to grow? Before you scale, you need to lock in profitability. If you're ready for 20%+ in profits every single month, set up a time to chat with us about the P3 Mastermind: SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule
Thu, June 27, 2024
8 Simple Email Marketing Do's and Don'ts
#354 - 8 Simple Email Marketing Do's and Don'ts ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Do these 8 things and you'll be miles ahread of your competitors when it comes to email marketing... ***** Want a FREE copy of my book? Click the link below and DM me the word 'BOOK' VISIT: https://www.instagram.com/restaurantstrategy/
Mon, June 24, 2024
Henry Kaminski Jr., Chief Marketing Officer for Fabio Viviani Hospitality
#353 - Henry Kaminski Jr., Chief Marketing Officer for Fabio Viviani Hospitality ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Henry Kaminski Jr runs his own boutique marketing and branding agency, Unique Designz, and has leveraged his success there to now help run the marketing team at Fabio Viviani Hospitality. Over the course of this conversation we get to learn more about his trajectory... but mostly we take a deep dive into the way Henry thinks about launching and growing a successful restaurant brand. Do not miss this one. IMPORTANT LINKS: Henry's IG: https://www.instagram.com/henrykaminskijr/?hl=en Unique Designz: https://uniquedesignz.net/ Fabio Viviani Hospitality: https://www.fabioviviani.com/fabio-viviani-restaurants.php Mastering Socratic Thinking : https://amzn.to/4caGdGV Who Not How : https://amzn.to/4coJNNw Never Split the Difference: https://amzn.to/3zfG6vc ***** Grab your tickets now for the P3 Profitability Summit! This 3-day event is being hosted in St. Louis, MO July 14-16, 2024...
Thu, June 20, 2024
8 Simple Website Do's and Don'ts
#352 - 8 Simple Website Do's and Don'ts ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Who's visiting your website? Where did they come from? What do they know about you? What do they need to know about you... ...in order to take the action you need them to take? IMPORTANT LINKS: Mighty Quinn's BBQ - https://www.mightyquinnsbbq.com/ Gramercy Tavern - https://www.gramercytavern.com/ ***** GET YOUR COPY of The Restaurant Marketing Mindset : https://www.therestaurantmarketingmindset.com/
Mon, June 17, 2024
Building a Better Restaurant with the Owners of Nashville Hotspot, Noko (ENCORE)
#351 - Building a Better Restaurant with the Owners of Nashville Hotspot, Noko (ENCORE) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This is a replay of Episode #289, where I chatted with Jon Murray and Wilson Brannock , partners at East Nashville hotspot, Noko . Having come up through the ranks they vowed that when they finally had the chance to open their own place they would do things differently... and that's exactly what they're doing. Tune in to learn about: How they allocate merchandise revenue Why they give every employee an annual "travel fund" Their goal of providing 100% free health insurance in the next five years Why they think "skyrocketing food costs" are total BS These are two very smart, passionate guys who you can't help but root for. Oh, and guess what... we definitely don't see eye to eye on everything. It was fun doing a bit of sparring with them! IMPORTANT LINKS: Website: https://www.nokonashville.com/about Noko on FB: https://www.facebook.com/profile.php?id=100086515181359 Noko on IG: https://www.instagram.com/nokonashville/ *****</sp
Thu, June 13, 2024
The 5 Best Ways to Control COGS (ENCORE)
#350 - The 5 Best Ways to Control COGS (ENCORE) ***** REGISTER NOW for the P3 PROFITABILITY SUMMIT (July 14-16, 2024 in St. Louis, MO): https://www.chipklose.com/events/ticket-p3-profitability-summit ***** Of course, we're talking about the theoretical side of managing food cost, but this is where we should always begin. And if your COGS percentage is out of whack, there's a good chance your portioning and pricing is to blame. But the good news is that COGS problems are the best problems. Why? Because there are so many levers we can pull to fix the problem. We can... 1) Renogiate with our vendors 2) Find a new SKU 3) Find a new vendor 4) Play with portion sizes 5) Increase the price Hopefully this episode helps pull it all into perspective! ***** Join me at the P3 PROFITABILITY SUMMIT in St. Louis, MO (July 14-16, 2024). Attendance is being capped at 100 people. Use the link below to get your tickets! REGISTER NOW: https://www.chipklose.com/events/ticket-p3-profitability-summit
Mon, June 10, 2024
5 Simple Tips for Increasing Profits from 5 Industry Experts
#349 - 5 Simple Tips for Increasing Profits from 5 Industry Experts ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** The P3 Profitability Summit is happening July 14-16 in St. Louis, MO. This is a 3-day event that's being capped at just 100 attendees. If you've got a busy restaurant but struggle to generate a consistent number to the bottom line, then you need to get yourself to to St. Louis! On today's episode I'm not going to try to convince you... instead I want you to hear from some of the experts I've lined up to take the stage with me. These are CEOs, founders, and operators with decades of experience running successful restaurants. You have questions... and we're going to answer those questions over the course of the three days. Best of all, we're going to send you back home with dozens of frameworks and playbooks to help improve the bottom line of your restaurant. This event is tactical and highly actionable. IMPORTANT LINKS: GET YOUR TICKETS - https://www.chipklose.com/events/ticket-p3-profitability-summit
Thu, June 06, 2024
Hospitality is Now About CONVENIENCE and EXPERIENCE
#348 - Hospitality is Now About CONVENIENCE and EXPERIENCE ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I think the middle is going to get squeezed over the next 5 years. You have to pick a side. ***** Join us in St. Louis, July 14-16, for the P3 PROFITABILITY SUMMIT: https://www.chipklose.com/events/ticket-p3-profitability-summit
Mon, June 03, 2024
Big Time Profits with P3 Mastermind Member, Micah Goldfarb
#347 - Big Time Profits with P3 Mastermind Member, Micah Goldfarb ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Micah Goldfarb is the owner of Greespot Salad Company and a member of the P3 Mastermind. Over the course of the last 6 months I've had the pleasure of watching him put so many of our systems and frameworks into place to turn his restaurant around. Well, one of them. His journey has been bittersweet... because he learned through his being in the program that there was no way to save his other underperforming store. You do not want to miss this conversation. IMPORTANT LINKS: WEBSITE - https://www.greenspotsalad.com/ ***** Currently the P3 Mastermind has oaver 150 members enrolled, spread across 4 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, May 30, 2024
The Connection Between Marketing and Creating Culture
#346 - The Connection Between Marketing and Creating Culture ***** Join us in St. Louis, July 14-16, for the P3 PROFITABILITY SUMMIT: https://www.chipklose.com/events/ticket-p3-profitability-summit ***** Most of the time it feels like our job is to get people to do what we want them to do... that applies to our employees, partners, and guests. It has a lot to do with creating culture. And culture has everything to do with behavior. Let me walk you through it on today's episode.
Mon, May 27, 2024
Launching, Growing, and Franchising DIRTY DOUGH with Bennett Maxwell
#345 - Launching, Growing, and Franchising DIRTY DOUGH with Bennett Maxwell ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Bennett Maxwell has taken a fledgling company - DIRTY DOUGH - and helped bring it to the masses. Not easy in most circumstances, but consider how he's gone up against some other huge cookie brands to land on top. Now they're part of the Craveworthy Brands portfolio of companies and the sky's the limit. He's going to share the story of his journey... and I think you'll get a lot out of it! IMPORTANT LINKS: DIRTY DOUGH: https://dirtydoughcookies.com/ BENNETT'S WEBSITE: https://www.bennettmaxwell.com/ ***** Grab your tickets now for the P3 Profitability Summit! This 3-day event is being hosted in St. Louis, MO July 14-16, 2024... Early Bird tickets now available; attendance is being capped at 100. Grab your tickets: https://www.chipklose.com/events/ticket-p3-profitability-summit
Thu, May 23, 2024
The What, Why, and How of PROFIT
#344 - The What, Why, and How of PROFIT ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Profit is not just the surplus after our expenses. It's directly tied to the value we create for our guests. And it's literally the only thing that matters in your business. ***** Join us in St. Louis, July 14-16, for the P3 PROFITABILITY SUMMIT: https://www.chipklose.com/events/ticket-p3-profitability-summit
Mon, May 20, 2024
The Art of Making the Sale with Neil Rogers
#343 - The Art of Making the Sale with Neil Rogers ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Neil Rogers is a bartender turned marketing executive who credits much of his success to the skills he learned behind the bar. But here's the thing: I don't think a lot of our servers and bartenders really know these things. There's a thing or two we can teach them... and a thing or two Neil can teach us. I learned a ton throughout this conversation and I think there are several takeaways. Enjoy! IMPORTANT LINKS: GET NEIL'S BOOK: https://amzn.to/3K5JeMw ***** Grab your tickets now for the P3 Profitability Summit! This 3-day event is being hosted in St. Louis, MO July 14-16, 2024... Early Bird tickets now available; attendance is being capped at 100. Grab your tickets: https://www.chipklose.com/events/ticket-p3-profitability-summit
Thu, May 16, 2024
The 10 Things I Know About Running Insanely Profitable Restaurants
#342 - The 10 Things I Know About Running Insanely Profitable Restaurants ***** REGISTER NOW for the P3 PROFITABILITY SUMMIT (July 14-16, 2024 in St. Louis, MO): https://www.chipklose.com/events/ticket-p3-profitability-summit ***** After 25 years in the industry, helping hundreds of restaurant owners generate consistent, predictable 20% profits month after month... these are the 10 things I KNOW about running an insanely profitable restaurant. Listed below, with tactical advice on the podcast to help you take action on each and every one of these by the end of the week: 20% profits are absolutely possible. There are 3 moving targets in our business… which is what makes our job so hard. It’s crucial to keep prime cost below 60%. Every restaurant needs multiple revenue streams (3-4 minimum). Catering and PDR is absolutely key to success in this post-covid world. Top-heavy payroll will absolutely kill you. Understand the difference between macro and micro. Managers manage the profitability of the restaurant… they need clear goals and oversight. Education is key… you must constantly level up. Your network is key… you must surround yourself with ambitious people… people who believe what you believe. ***** Join me at the P3 PROFITABILITY SUMMIT in St. Louis, MO (July 14-16, 2024). Attendance is being capped at 100 people. Use the link below to get your tickets! REGISTER NOW: https://www.chipklose.com/events/ticket-p3-profitability-summit
Mon, May 13, 2024
INTERVIEW with Cook, Critic, and Author, Corey Mintz
#341 - INTERVIEW with Cook, Critic, and Author, Corey Mintz ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Corey Mintz has embedded himself so deeply into our industry that it makes reading his writing such a joy. It's sepcifically because he writes as an outsider... unlike so many pundits and critics, he gets us. He gets what we do. He gets how difficult it is to do what we do... and to do it well. Below I'm linking to a couple of his articles you should definitely read, but start with this interview. I hope you enjoy his perspective as much as I do. IMPORTANT LINKS: WEBSITE - https://coreymintz.ca/ "Dining out is about to look a lot different" - https://www.businessinsider.com/restaurants-america-eating-out-crisis-your-fault-labor-shortage-tipping-2024-2?curator=MediaREDEF Opinion Piece on CNN about DoorDash - https://www.cnn.com/2023/11/08/opinions/doordash-tipping-warning-consequences-mintz/index.html ***** Currently the P3 Mastermind has nearly 200 members enrolled, spread across 4 different groups. Our members are see
Thu, May 09, 2024
Tech Stack "Must Haves" for Your Restaurant
#340 - Tech Stack "Must Haves" for Your Restaurant ***** I get asked all the time... "What are your tech stack must haves?" Today, I'm spilling the beans: SpotOn - Email me directly and I'll connect you with the team over there - chip@chipklose.com MarginEdge - https://www.marginedge.com/lp/chip 7shifts - https://www.7shifts.com/restaurantstrategy/ Sevenrooms - https://sevenrooms.com/ Chowly - https://chowly.com/ Mailchimp - https://mailchimp.com/ Kickfin - https://www.kickfin.com/demo/ Marqii - https://marqii.com/ Popmenu - https://get.popmenu.com/lp/restaurant-strategy Squarespace - https://www.squarespace.com/ ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, May 06, 2024
Restaurateur and Activist, Yannick Benjamin (ENCORE)
#339 - Restaurateur and Activist, Yannick Benjamin (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Yannick Benjamin is the owner of Contento restaurant in NYC as well as Beaupierre Wine Shop. He is an accomplished industry veteran... and guess what? He does it in a wheelchair, after having been paralyzed from the waist down in a car accident over a decade ago. Because of that, he is a leading activist for the disabled community here in NYC. He even started his own non-profit to help those who need support to rebuild their lives after a spinal cord injury. His story is amazing. I hope you get a lot from this conversation. IMPORTANT LINKS: CONTENTO - https://www.contentonyc.com/ BEAUPIERRE - https://www.beaupierrewine.com/ WHEELING FORWARD - https://wheelingforward.org/ ***** Currently the P3 Mastermind has nearly 200 members enrolled, spread across 4 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule </stron
Thu, May 02, 2024
The Difference Between Leadership and Management
#338 - The Difference Between Leadership and Management ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Leadership is the WHAT and the WHY. Management is the HOW. Proceed accrodingly... ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, April 29, 2024
The Power of Launching a Zero Proof Beverage Program with Heather Ransome
#337 - The Power of Launching a Zero Proof Beverage Program with Heather Ransome ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Heather Ransome is an operator, lobbysist, consultant, and now founder of the company, Zero Proof Go. Over the course of this conversation we track her own path up through the industry, and most importantly we stop to consider: "What's next?" The "zero proof" movement is really picking up steam, and so we dissect what that means for restaurants and bars all across the country. We know this might be a challenge for some, so Heather has generously offered up a free consult (regularly priced at $1,000) just for listeners of this podcast. Use the link below to snag some time with her! IMPORTANT LINKS: FREE CONSULTATION: Https://www.zeroproofgo.com/klose.html ***** Are you ready for consisent, predicatble 20% profits month after month? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, April 25, 2024
The 6 Big Complaints I Just Can't Stand (ENCORE)
#336 - The 6 Big Complaints I Just Can't Stand (ENCORE) ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I spend most of my week speaking with restaurant owners from all over the world... and when I go out to eat I pay careful attention to what the operators are saying. (Yes, I sometimes eavesdrop, but I also like to strike up conversations with the managers when I can.) And there are 6 things I hear all the time these days... And I just don't think they should be in our vocabulary any more. So on today's episode I'm going to share these 6 complaints, and I'm going to show you a way to rethink them. A way to shift your mindset about all of them. Are you ready? Hit PLAY! ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, April 22, 2024
Mike Bausch, Owner of Andolini's Pizza and Author of Unsliced
#335 - Mike Bausch, Owner of Andolini's Pizza and Author of Unsliced ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Mike Bausch is on fire on this episode. Brutally honest and brimming with insights from his 3+ decades in the industry. I hope you enjoy this one as much as I did! IMPORTANT LINKS: Website: https://andolinisworldwide.com/ ***** Are you ready for consisent, predicatble 20% profits month after month? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, April 18, 2024
Excerpts from The Restaurant Marketing Mindset (ENCORE)
#334 - Excerpts from The Restaurant Marketing Mindset (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week I'm reading the first two chapters from my new book, The Restaurant Marketing Mindset. BUY NOW: https://www.therestaurantmarketingmindset.com/ ***** Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 15, 2024
Welcoming Back Bo Davis, Founder and CEO of MarginEdge
#333 - Welcoming Back Bo Davis, Founder and CEO of MarginEdge ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Bo Davis returns to the show to talk about some of the important updates and features that are being added to the MarginEdge platform. This software - perhaps more than just about anything else - will help increase the profitability in your restaurant. This is a great conversation for understanding how to get a hold of COGS. IMPORTANT LINKS: WEBSITE : marginedge.com/chip ***** Currently the P3 Mastermind has more than 150 members enrolled, spread across 4 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, April 11, 2024
The VERY BEST Ways to Increase Check Average by 15 Percent
#332 - The VERY BEST Ways to Increase Check Average by 15 Percent ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** When it comes to full service restaurants, there are really only 4 opportunities to impact check average. In a quick service environment, there's only 1. What are they? Check out today's episode to learn more. ***** Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 08, 2024
Co-Owner of Boka Restaurant Group, Kevin Boehm (ENCORE)
#331 - Co-Owner of Boka Restaurant Group, Kevin Boehm (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Kevin Boehm is a giant in our industry. He is smart and passionate, and one of the most generous people I've ever met. This conversation continues to be one of my absolute favorite episodes and I am thrilled to be able to re-introduce all of you to this man. Radical transparency. That is all. IMPORTANT LINKS: WEBSITE - https://www.bokagrp.com/ ***** Currently the P3 Mastermind has more than 150 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, April 04, 2024
Six Takeaways from Bar and Restaurant Expo (Las Vegas, NV)
#330 - Six Takeaways from Bar & Restaurant Expo (Las Vegas, NV) ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** As many of you know, I fly out to Las Vegas every March to take the stage at Bar & Restaurant Expo . It's probably my favorite trade show of the year, specifically because there is such a focus put on EDUCATION. Because of that, people really show up to LEARN. This year was no different. On this week's episode I'm sharing my biggest takewaways from the event. Want to attend next year? Mark your calendars... LINK: https://www.barandrestaurantexpo.com/ ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 01, 2024
Talking Systems and Goals with Boqueria's Emma Blecker
#329 - Talking Systems and Goals with Boqueria's Emma Blecker ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Boqueria is exploding with new locations year after year... in multiple markets across multiple states. But it wasn't too long ago that they were just a scrappy little tapas restaurant in midtown Manhattan. I first discovered the place about 15 years ago with my wife and we've been back to their 19th Street location multiple times... but now the company has explanded like crazy over the last half-decade. To understand how they think about growth, I'm chatting with Emma Blecker , the one in charge of buiulding (and maintaining) systems across the entire company. I love how this woman thinks about hospitality and the best way to charge forward. IMPORTANT LINKS: Website: https://boqueriarestaurant.com/ ***** Are you ready for consisent, predicatble 20% profits month after month? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 28, 2024
How to WIN with a Great Organic Social Media Presence
#328 - How to WIN with a Great Organic Social Media Presence ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** On Episode 326 I talked about the importance of using paid advertising on social medai platforms like Facebook and Instagram. Today we're going to talk about how to use your organic social media presence to help fortify your ad spend. All the do's and don'ts... tune in! ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 25, 2024
Founder of Craveworthy Brands, Gregg Majewski
#327 - Founder of Craveworthy Brands, Gregg Majewski ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Craveworthy is a hospitality-first company with a portfolio of unique, engaging, and scalable brands dedicated to CRAVEABLE food and guest experiences. Gregg Majewski is the man who had the vision and skillset to create (and curate) this prortfolio of brands. From humble beginnings to the top of the top... his story and insights are not to be missed. IMPORTANT LINKS: Website: https://www.craveworthybrands.com/ LinkedIn: https://www.linkedin.com/in/greggmajewski/ ***** Are you ready for consisent, predicatble 20% profits month after month? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 21, 2024
Facebook Ad Strategies that Generate 4X ROI
#326 - Facebook Ad Strategies that Generate 4X ROI ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** Most restaurants do not spend money on the social media platforms like Facebook and Instagram. On today's episode I'm going to explain why I think that's a huge mistake, and how to get started. I lay out two simple strategies that can be used in tandem to generate a massive amount of revenue for your restaurant. ***** Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 18, 2024
Turning Restaurant Managers into Industry Leaders with Author, Jason E. Brooks
#325 - Turning Restaurant Managers into Industry Leaders with Author, Jason E. Brooks ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Jason E Brooks has been in this industry for a while... working his way from BOH to FOH to management and beyond. He now works as a consultant and keynote speaker, plus he's written a brand new book, Every Leader Needs Followers , out NOW. We talk about hospitality, service, management, and so much more. IMPORTANT LINKS: WEBSITE - https://www.jasonebrooks.com/ LINKEDIN - https://www.linkedin.com/in/jason-e-brooks/ ***** Currently the P3 Mastermind has more than 150 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 14, 2024
How to Get More 5-Star Reviews on Google and Yelp
#324 - How to Get More 5-Star Reviews on Google and Yelp ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week we're talking about all about the importance of reputation management! ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 11, 2024
Bringing the Taste of Haiti to the Big Apple with Chef Wesly Jean Simon
#323 - Bringing the Taste of Haiti to the Big Apple with Chef Wesly Jean Simon ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Wesly Jean Simon is a career chef, running the kitchens at Zanmi, Djon Djon, and Market Bar... all in NYC. He chats about his journey from cook to chef to owner/operators, as well as the future of our industry. Tons of insights on this one. ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 07, 2024
The Psychology of Price (ENCORE)
#322 - The Psychology of Price (ENCORE) ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** In case you missed this conversation... worth revisiting! ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 04, 2024
Creating Authentic Leaders with Executive Coach, Steve Schloss (ENCORE)
#321 - Creating Authentic Leaders with Executive Coach, Steve Schloss (ENCORE) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** This is a replay of an episode that first appeared in the summer of 2023. In the years since I was first introduced to Steve Schloss, I have learned so much from him. If you missed this conversation the first time around you're in for a real treat. If you already caught it... perhaps I can convince you to listen again. Well worth the investment of time. IMPORTANT LINKS: Website: https://www.listenforwardllc.com/ ***** Curious to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 29, 2024
RETHINK: Profitability
#320 - RETHINK: Profitability ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 10 Of course, we had to talk about PROFIT. It's the only thing that really matters in your business... and I think as we move forward we have to be willing to look at this differently. This episode talks all about how we might do that. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 26, 2024
RETHINK: Convenience and Experience
#319 - RETHINK: Convenience and Experience ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 9 Our industry is changing and so are diners' tastes. I think they're unwilling to pay "extra" for certain things... and more than happy to pay for others. Two standouts? Convenience and Experience. This episode explores these two areas. ***** Curious to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 22, 2024
RETHINK: Technology
#318 - RETHINK: Technology ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** RETHINKING RESTAURANTS - Part 8 This is it... we're finally talking about how we rethink technology. And I don't think it's the conversation you think we're going to have. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 19, 2024
RETHINK: Education and Development
#317 - RETHINK: Education and Development ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** RETHINKING RESTAURANTS - Part 7 We're continuing our conversation about "compensation." We pay people more than a couple of bucks per hour. We pay them in balance, stability, joy, and education. So why don't we get better at quantifying all those other things...? ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 15, 2024
RETHINK: Compensation
#316 - RETHINK: Compensation ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** RETHINKING RESTAURANTS - Part 6 This is the 6th installment of a 10-episode arc where I'm challenging you to think outside the box... rethink your pre-conceived notions about what a restaurant is, and how a restaurant must operate. In this episode we're talking about compensation. More specifically about the tipping model. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 12, 2024
RETHINK: The Customer Journey
#315 - RETHINK: The Customer Journey ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** RETHINKING RESTAURANTS - Part 5 Don't shoot the messenger... but I don't think we know our guests as well as we think we do. Certainly not as well as we should. On today's installment I want to show you ways to double down on your hospitality and actually build more meaningful relationships with the people you serve. And guess what... they'lll appreciate it and come back more often. Whcih means MORE REVENUE and INCREASED PROFITS. Sounds like a win/win to me! ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 08, 2024
RETHINK: Cuisine
#314 - RETHINK: Cuisine ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 4 Why do we categorize our restaurants by cuisine? And is there a better way to do it? Maybe something different would be better. We debate that on today's episode. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 05, 2024
RETHINK: The Service Model
#313 - RETHINK: The Service Model ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 3 Restaurants have been around for thousands of years, though the service model we currently use was basically invented a couple hundred years ago in Paris, France. Google it, read a book, do some digging... there have been a variety of service models over the years. I'm not convinced that the current models are sustainable, and I think perhaps we haven't even discovered the best version yet. We're going to dive deep on today's third installment of the RETHINKING RESTAURANTS series. ***** Curious to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 01, 2024
RETHINK: Pricing
#312 - RETHINK: Pricing ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 2 Over the span of these 10 episodes we will be exploring the future of restaurants... not what our industry will look like in 100 or 1,000 years... but the huge changes I see coming in the next 3-5 years. With such narrow profit margins, pricing is obviously something we have to address. On this second episode of this 10-episode arc, I'm going deep into the future of restaurant pricing. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 29, 2024
RETHINK: The Business Model
#311 - RETHINK: The Business Model ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** RETHINKING RESTAURANTS - Part 1 Our industry is changing. Whether for the better or worse remains to be seen. But what I do know is that we have a choice... we can be at the forefront of making that change happen, or we can be left behind - crushed by the momentum of it all. Over these 10 episodes I would like to explore the future of restaurants, and the opportunities we have to build better businesses. We're starting today by rethinking the business model. Why? Because we can't get squeezed any further. ***** Curious to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, January 25, 2024
10 Takeaways from Our VERY FIRST In-Person Marketing Summit
#310 - 10 Takeaways from Our VERY FIRST In-Person Marketing Summit ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** Last week we hosted our very first in-person event, The P3 Marketing Summit, down in Columbia, SC. By all estimations it was a smashing success. Not that we can't improve for the next one, but the value shared from the stage was incredible. We had 85 owners and operators from all around the country descend upon the city for three days and they all left with pages and pages of notes. On today's episode I want to share my 10 biggest takeaways from the event. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 22, 2024
Dimitri Karousis, GM and Executive Chef of Nick's Lobster in Brooklyn, NY
#309 - Dimitri Karousis, GM and Executive Chef of Nick's Lobster in Brooklyn, NY ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Dimitri Karousis is at the helm of a Brooklyn institution and has navigated the restaurant into (no pun intended) uncharted waters. It's been incredible to witness the growth these past many years; I feel grateful to be able to share some of those insights with all of you. WEBSITE: https://www.nickslobsterhouse.com/ ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, January 18, 2024
How to Market in Reverse (ENCORE)
308 - How to Market in Reverse (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** There are two ways to market... 1) You create a product and try to find people who might want that product. 2) You find a group of people who need something and you craft a product specifically for them. Most restaurants fail because they market the first way, but you are going to WIN because I'm going to show you how to do it the better way. The way every great business does it. Apple, Nike, Nikon, Mercedes, and In-N-Out. All of them do the latter, and you can too. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 15, 2024
The Power of Reputation Management with Marqii Founder, Avi Goren
#307 - The Power of Reputation Management with Marqii Founder, Avi Goren ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT : https://www.7shifts.com/restaurantstrategy/ ***** Avi Goren has built a company that actually exists to help restaurants reach more customer and maintain better relationships with the customers they already have. It's a powerful conversation all about the importance of Reputation Management. BOOK A DEMO: https://marqii.com/ ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, January 11, 2024
The 5 Best Ways to Control COGS
#306 - The 5 Best Ways to Control COGS ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** COGS problems are the best problems! Why? Because we have so many tools at our disposal to get them in line. First, we have to determine whether it's a "theoretical" problem or an "actual" problem... armed with that answer we can get to work. Episode 306 is a deep dive into the problem. I hope this takes some of the overwhelm out of the situation! ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 08, 2024
Jason Hedges, Mixologist and Author of the New Book, The Seasonal Cocktail
#305 - Jason Hedges, Mixologist and Author of the New Book, The Seasonal Cocktail ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Jason Hedges is a very skilled bartender and mixologist, with nearly two decades of experience in the industry. All of that time has been spent pouring drinks here in NYC where he's working with some incredible names. (Our resumes intersect in a bunch of interesting ways... which we discuss during this interview.) He's going to share some of his tricks for running a profitable beverage program... and also share his experience publishing his very first book: The Seasonal Cocktail. It's an incredible resource of delicious recipes... with some of the most eye-popping photographs I've ever seen. Don't believe me? Grab your copy using the link below. IMPORTANT LINKS: The Seasonal Cocktail: https://amzn.to/47qiTBZ ***** Curious to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, January 04, 2024
The Only Thing That Matters
304 - The Only Thing That Matters ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** The work PRIORITY comes from the Latin word, prior , which means "first." Back then, it was singular... never intended to be pluralized. And along the way over the last two thousand years, we somehow mucked it up. We changed it to mean "things of importance." But I think the ancient Romans had it right... What if I asked you the following question: "What is the one thing that matters to you more than anything else?" It would be a totally different answer than if I asked you, "What are your priorities?" So today we're going to chat about that. What is the most important thing in your business? And then, what is the most important thing in your life? Interestingly the two are connected. Listen to find out how. ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 01, 2024
Talking Customer Centricity with Wharton Professor, Peter Fader (ENCORE)
#303 - Talking Customer Centricity with Wharton Professor, Peter Fader (ENCORE) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Peter Fader is the co-founder of several incredible companies like Peerful , Theta , and Zodiac (recently acquired by Nike), as well as being on the faculty of The Wharton School at UPenn . I had the great pleasure of speaking with him a couple years back and having revisitied that conversation I thought there was value in re-sharing with all of you. Dive into a conversation all about CUSTOMER CENTRICITY and the power of understanding CUSTOMER LIFETIME VALUE. IMPORTANT LINKS: LinkedIn: https://www.linkedin.com/in/peterfader/ Theta: https://thetaclv.com/ Peerful: https://getpeerful.com/ Get Peter's Book: https://amzn.to/3vbgsFU ***** Ready to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Bonus · Mon, January 01, 2024
BONUS: The Year of IDEAS
Too often we focus on that ONE BRILLIANT IDEA... that stroke of genius... the silver bullet that will fix all of our problems. But I don't believe in inspiration; I believe in the creative habit. Creativity is a mysterious pool of energy that expands the more we dip into it. And so I think we need to make time to be creative every single day. To that end, I'm going to make 2024 the year of ideas. I have no shortage of ideas and so I'm going to share them every week here on the podcast. But more than that, I'm going to dedicate my social media feeds to sharing new ideas every single day of the week. Ideas on how to grow catering sales. Ideas on how to reinvent service. Ideas on how to motivate your team. Ideas on how you can find more joy in your day-to-day. To get those ideas, you'll need to follow me: INSTAGRAM: https://www.instagram.com/restaurantstrategy/ TIKTOK: https://www.tiktok.com/@restaurantstrategy
Thu, December 28, 2023
Setting Goals and Getting Organized for 2024 (ENCORE)
302 - Setting Goals and Getting Organized for 2024 (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This is an encore presentation of an episode that originally aired this time last year. It's all about setting goals and getting organized for the year ahead. Are you ready for a great year? Let me give you the tools you need to crush it in 2024. I talk about three different tools in this episode. If you want any of them, just email me: chip@chipklose.com ***** Want to learn more about the P3 Mastermind? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, December 25, 2023
Jonathan Morse, Founder and CEO of Tripleseat
#301 - Jonathan Morse, Founder and CEO of Tripleseat ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Jonathan Morse comes from the restaurant and event management side of things, but has spent a signifcant portion of his professional career in tech as well. So it was perhaps inevitable that he would ultimately build a piece of software that would help event directors and even managers. Tripleseat is an incredible piece of software that helps owners and operators build catering and event business more effectively... and run those programs more efficiently. He's got an incredible story, and tons of incredible nuggets to share! ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, December 21, 2023
Celebrating 300 Episodes of the Restaurant Strategy Podcast
#300 - Celebrating 300 Episodes of the Restaurant Strategy Podcast ***** We are only selling 100 tickets to the P3 Marketing Summit... and there are only 20 left. SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days 5 workshops 2 parties JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** Maybe it's just me, but 300 episodes feels like something worth celebrating. Today I want to take a second to reflect on where we've been and where we're going. I want to share with you some insane stats, like this one... "86% of our listeners only just discovered the show this year!"... and others that truly blow my mind. I also want to share with you our Top 10 episodes of the year and my 6 favorites that didn't make the top ten. I'm sharing some of the biggest things I've learned through the podcast guests I've met, and I want to lay out a rough path for the next 100 episodes. Things I'm curious about and want to explore. I'm glad to have you along on the journey and hope you stick around for a long while to come. Let's all pause a minute and celebrate 300 episodes of the show! ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, December 18, 2023
How to Make Kids Feel More Included (an interview with my son!)
#299 - How to Make Kids Feel More Included (an interview with my son!) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** I had a life before kids and now I have a life with one. And to say it changes your perspective would be an understatement. (I'm sure the parents out there can appreciate that statement.) But I'm constantly baffled by how inhospitable most US restaurants are when it comes to taking care of families. On today's episode I'm interviewing my son, Preston, so he can share his perspective about what it's like for an 8 year old to dine out... at both casual restaurants and Michelin-starred properties. Some of the very best meals I've had over the last 4 or 5 years have been ones I've been able to share with both my wife AND son. I love this industry. And I love to go out when we travel. And I love to travel with my family. Soooooo... that means if I want to dine out these days, I'm going to have to drag my kid along. Today's episode is a bit of a recap of some of the best and worst dining experiences we've had as a family. Trigger Warning: This kid is so stinking cute and very excited to finally be able to appear on the show! ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level. RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Thu, December 14, 2023
Could Your Restaurant Survive Without You?
#298 - Could Your Restaurant Survive Without You? ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days 5 workshops 2 parties And there are only 40 spots left... JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** Take 10 minutes today to consider where you are, where you've been, and where you're going. Answer the following question: "Could your restaurant survive without you?" ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, December 11, 2023
Talking Restaurant AI and Tech Solutions with Popmenu Co-Founders, Brendan Sweeney and Tony Roy
#297 - Talking Restaurant AI and Tech Solutions with Popmenu Co-Founders, Brendan Sweeney and Tony Roy ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Popmenu has been a sponsor of this podcast for several years now mainly owing to the fact that I LOVE the product they've built and I continue to be impressed with the solutions they're crafting to help restaurant owners. The co-founders, Brendan Sweeney and Tony Roy have already appeared twice on the podcast and I'm thrilled to welcome them back. In many ways this is a continuation of the conversations we started a very long time ago. Check out the first interviews I did with them on Episode #144 and Episode #172. IMPORTANT LINKS: Website: https://get.popmenu.com/lp/restaurant-strategy ***** Ready to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, December 07, 2023
A Proven Strategy to Sell $100K in Gift Cards
#296 - A Proven Strategy to Sell $100K in Gift Cards ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days 5 workshops 2 parties And there are only 40 spots left... JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** We all know that gift cards are a very profitable revenue stream... and yet I've often wondered why many operators don't have a plan for selling them within the four walls of the restaurant. On today's episode I'm sharing a proven strategy for driving HUGE revenue this holiday season. I have personally implemented this strategy half a dozen times and it has crushed every single year. Steal it, or put your own plan into place. I don't care which... but do something! ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, December 04, 2023
Talking Hyper Growth with Pepper Lunch Superstar, Troy Hooper
295 - Talking Hyper Growth with Pepper Lunch Superstar, Troy Hooper ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** On Episode 295 I welcome Troy Hooper back to the show. For those keeping count, this mark's his 4th appearance and I am thrilled to be able to share in insights and experience with all of you. This time we're talking about how to tell when a brand is ready for the big time... and specifically what some of your first steps should be when going from the shallow waters into the deep end. We talk about his journey, some of his advice, and of course he lets us in on the future of his newest venture... heading up Pepper Lunch USA . IMPORTANT LINKS: Website: https://www.pepperlunchrestaurants.com/ Pepper Lunch on IG: https://www.instagram.com/pepperlunchrestaurants Pepper Lunch on FB: https://www.facebook.com/pepperlunchrestaurants Pepper Lunch on LI: https://www.linkedin.com/company/pepperlunchrestaurants/ ***** Ready to learn more about my P3 Mastermind? Set up a FREE 30-minute Strategy Session:<str
Thu, November 30, 2023
Strategies for Growing Catering and Private Dining (ENCORE)
294 - Strategies for Growing Catering and Private Dining (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing! VISIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** Growing the catering arm of your business (or private dining, for that matter) is a straight sales job. Prospecting, generating leads, closing deals, and nurturing relationships. It's as simple as that. And yet so many restaurant owners out there imagine that people will just magically find you... stumble upon your menu online and bang down your door to have you cater their office party. False. You grow revenue in these areas in a very deliberate, focused way. That's what this episode is all about. ***** Want to learn more about the P3 Mastermind? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, November 27, 2023
Restaurant Marketing Roundtable (Marketing Summit Preview)
293 - Restaurant Marketing Roundtable (Marketing Summit Preview) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** In January we'll be hosting our first live event down in Columbia, SC. The P3 Marketing Summit will be 3 days, 5 workshops, and 2 networking parties. (Did I mention "open bar"?) Since this is the first one EVER, it stands to reason that some people might not know what it's all about. On today's episode I gathered my co-host, Rev Ciancio , and representatives from our three sponsors -- Milagro, Marqii, and Ovation -- to help preview the event... and share some of their best practices for taking your restaurant marketing to the next level. P3 MARKETING SUMMIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit Milagro - https://www.milagrocorp.com/ Marqii - https://marqii.com/ Ovation - https://ovationup.com/ ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level. RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Thu, November 23, 2023
Three Ways to Build Deeper Relationships with Your Guests (to Drive More Revenue)
292 - Three Ways to Build Deeper Relationships with Your Guests (to Drive More Revenue) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing! VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** I don't think we know our guests as well as we think we do. I don't think we know them as well as we should. But we can fix that... easily, actually. And on today's episode I'm going to show you three ways to do it. I challenge you to do at least one of these THIS WEEK! Learn something new (and meaningful) about every single one of your tables tonight and add it to their guest notes in your reservation software. If you don't take reservations, simply use a moleskine notebook. Call, text, or email at least 5 of your guests this week. Engage with authenticity, and those conversations will eventually lead to a reservation. (I promise!) Scrub the following sentence from your vocabulary: "Thanks so much, have a good night." Then replace it with something like, "Thanks so much, when will we see you again?" ***** Want to learn more about the P3 Mastermind? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to snag a copy of my new book,
Mon, November 20, 2023
Understanding the Impact of Marketing Research (ENCORE)
291 - Understanding the Impact of Marketing Research (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin . He attended University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research. Enjoy this wide-ranging conversation with one of the smartest people I know. IMPORTANT LINKS: LinkedIn - https://www.linkedin.com/in/ernestbaskin/ ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level. RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Thu, November 16, 2023
Increase Profits with Second Beverage Sales
#290 - Increase Profits with Second Beverage Sales ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days 5 workshops 2 parties And there are only 40 spots left... JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** We all want to make more money... but the very best way to do that is to focus in at a granualr level. Get your servers and bartenders to focus on increasing check average. The #1 way to do that is through second beverage sales. How do you get the second drink down? By getting them to finish the first one. This episode is a highly tactical, highly actional lesson in driving more revenue! ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, November 13, 2023
Owners of East Nashville Hotspot, Noko
289 - Owners of East Nashville Hotspot, Noko ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** On Episode 289 I'm chatting with Jon Murray and Wilson Brannock , partners at East Nashville hotspot, Noko . Having come up through the ranks they vowed that when they finally had the chance to open their own place they would do things differently... and that's exactly what they're doing. Tune in to learn about: How they allocate merchandise revenue Why they give every employee an annual "travel fund" Their goal of providing 100% free health insurance in the next five years Why they think "skyrocketing food costs" are total BS These are two very smart, passionate guys who you can't help but root for. Oh, and guess what... we definitely don't see eye to eye on everything. It was fun doing a bit of sparring with them! IMPORTANT LINKS: Website: https://www.nokonashville.com/about Noko on FB: https://www.facebook.com/profile.php?id=100086515181359 Noko on IG: https://www.instagram.com/nokonashville/ ***** Ready to learn more about my P3 Mastermind? Set
Thu, November 09, 2023
The 3 Things You Need to Do During a Slowdown
#288 - The 3 Things You Need to do During a Slowdown ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days 5 workshops 2 parties And there are only 40 spots left... JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** I'm not convinced that we're heading toward a recession... but markets are cyclical and I've been around long enough to know that we will hit one eventually. And certainly, many restaurants have felt a slowdown over the last couple of months. So, something is up... But that doesn't mean we just roll over and take it. In fact, there are three things all restaurants need to do when facing a slowdown. I share those three on today's episode. ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, November 06, 2023
Anthony Bucco, SVP of Culinary Operations for Landmark Hospitality
287 - Anthony Bucco, SVP of Culinary Operations for Landmark Hospitality ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Anthony Bucco has built an incredible resume over the last two and a half decades and now heads up the culinry department at one of the largest catering companies in the NYC area, Landmark Hospitality . We talk about marketing, profitability, hospitality, and more... all on today's epiode. IMPORTANT LINKS: Landmark: https://landmarkhospitality.com/ Anthony on LinkedIn: https://www.linkedin.com/in/anthony-bucco-912b0519/ ***** Did you know I offer a money-back guarantee on the Mastermind I run? Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, November 02, 2023
The Value of Creating Value (ENCORE)
286 - The Value of Creating Value (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing! VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** We add value at every step of the way. As the produce gets further from the field, it touches more hands... and the people do something to the fruit. Those people need to be compensated. And in order to turn a profit, we must pass on that expense. That, in a nutshell, is the reality of running a restaurant. The questions is... are you charging enough for the value you provide? ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset. ORDER HERE: https://amzn.to/3EXniQR
Mon, October 30, 2023
Interview with Restaurant Consultant, Ken McGarrie (ENCORE)
285 - Interview with Restaurant Consultant, Ken McGarrie (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Ken McGarrie is one of the smartest (and nicest) people I know in this industry. He's built decades of experience training teams and then wrote a book about everything he's learned along the journey. The book is great and this interview is great. I'm having Ken back on the show in a couple of months, and I thought this might act as a primer to introduce him to you. He initially appeared on the show back on Episode 122 and I imagine that many of you weren't listening back then. So here he is! IMPORTANT LINKS: KORGEN HOSPITALITY - https://korgenhospitality.com The Surprise Restaurant Manager (Amazon for 99 cents) - https://www.amazon.com/Surprise-Restaurant-Manager-Ken-McGarrie-ebook/dp/B093P5GGBV/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1625858274&sr=8-1 The Surprise Restaurant Manager (The Strand paperback for $14.99) - https://www.strandbooks.com/product/9781736282304?title=the_surprise_restaurant_manager ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level. RESERVE HERE: <a href="https://www.restaurantstrat
Thu, October 26, 2023
The 10 Biggest Mistakes That Keep Restaurants from Hitting 20 Percent Profits (ENCORE)
284 - The 10 Biggest Mistakes That Keep Restaurants from Hitting 20 Percent Profits (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing! VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** Listen carefully... profit is the only thing that matters in your business. And I believe there are 10 major blocks that independent owners must break through to generate consistent, predictable 20% returns. This is an encore presentation of one of our most donwloaded episode EVER! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset. ORDER HERE: https://amzn.to/3EXniQR
Mon, October 23, 2023
Interview with Hans Luttmann, Managing Partner at Rossoblu LA
283 - Interview with Hans Luttmann, Managing Partner at Rossoblu LA ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** Hans Luttmann is like me... he took the side door in to the industry. And that gives him a unique perspective on the how he approaches his work. On today's interview we talk about staffing, leadership, profitability, marketing, and more. I love his apporach and the unique sense of humility he brings to the conversation. Can't wait for you to hear it! IMPORTANT LINKS: Rossoblu LA - https://www.rossoblula.com/ Fotografiska NYC - https://www.fotografiska.com/nyc/ Veronika - https://www.fotografiska.com/nyc/dining/veronika/ ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level. RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Thu, October 19, 2023
How to Crush Your Marketing Goals
#282 - How to Crush Your Marketing Goals ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. This is a 3-day event with five workshops and two parties. And half the tickets are already gone. Get Premier Access Early Bird Pricing... JOIN US: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** Most independent restaurant owners suck at marketing. It's a fact. But they don't have to. In fact, we have something a lot of the big groups and chains lack... personality. Real live people have created real live restaurants. With personality and perspective. We know who we are; we simply need to get better at understanding who we're for . On Episode 282 I want to introduce you to two simple frameworks I use with all of my clients to help you CRUSH your marketing in the year ahead. ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule ***** AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, October 16, 2023
Host of the Restaurant Unstoppable Podcast, Eric Cacciatore
281 - Host of the Restaurant Unstoppable Podcast, Eric Cacciatore ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** My guest on today's episode almost needs no introduction. Eric Cacciatore is the host of the #1 rate restaurant podcast. He has a ton of listeners (many of you I'm assuming), over a thousand episodes, and a great story to share. He was an inspiration to me when I started my podcast journey and I feel priveleged to be able to sit with him for this interview. I hope you get as much out of this one as I did. IMPORTANT LINKS: The Podcast: https://restaurantunstoppable.com/ ***** Did you know I offer a money-back guarantee on the Mastermind I run? Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, October 12, 2023
Do You Have an Exit Strategy?
#280 - Do You Have an Exit Strategy? ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. This is a 3-day event with five workshops and two parties. And half the tickets are already gone. Get Premier Acces Early Bird Pricing... JOIN US: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** Derek Sivers is an entrepreneur, author, and noted public speaker. A couple of years back he changed the trajectory of my life when I heard him ask the following question in an interview: "What are you optimizing for?" MORE is a trap and unless you know when "enough is enough," you'll never be satiated. On today's episode I'm sharing a very personal story and asking you to answer the questions that changed everything for me. It begs us to ask the question... "What is all this for?" and "What comes next?" Basically, we're talking about your exit strategy. Derek's website: https://sive.rs/ ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
Mon, October 09, 2023
This Week Chip Gets Interviewed
279 - This Week Chip Gets Interviewed! ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Chip Klose is a restaurant coach, author, and host of the Restaurant Strategy podcast. With more than 20 years of experience, he's made it his life's mission to help owners and operators build more profitable restraurants. On Episode 279 the microphone gets turned the other way as Monica Hammond (business coach and partner of this show) digs in to Chip's journey and mission. Great conversation! IMPORTANT LINKS: The Podcast: https://www.restaurantstrategypodcast.com/ Get the Book: https://www.therestaurantmarketingmindset.com/ Schedule a Free Call: https://www.restaurantstrategypodcast.com/schedule ***** Did you know I offer a money-back guarantee on the Mastermind I run? Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, October 05, 2023
What Kind of People Are We Hiring?
278 - What Kind of People Are We Hiring? ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** There are two kinds of people who work in restaurants... People who are passionate, driving, and eager to do the work because they aspire to build a career in hospitality Those for whom these jobs are just a means to an end And let's be absolutely clear on this... the majority of our employees fall into the second category. Let's stop pretending that we used to have this huge pool of people who were dying to bus tables and scrub dishes. Not true. Never was. So if we're going to get better people, let me tell you a secret... we're not going to FIND them, we have to MAKE them. Today's episode is a rant about the state of our employment practices. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset. <stron
Mon, October 02, 2023
Crushing the Coffee Game with Biggby Co-CEO, Mike McFall (ENCORE)
277 - Crushing the Coffee Game with Biggby Co-CEO, Mike McFall (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Mike McFall is Co-CEO of Biggby Coffee , a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas. IMPORTANT LINKS: Biggby Coffee - https://www.biggby.com Biggby Franchising Opportunities - https://www.biggbyfranchising.com GRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261 ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to sched
Thu, September 28, 2023
Your Marketing is Broken, Here's How to Fix It (ENCORE)
276 - Your Marketing is Broken, Here's How to Fix It (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Many of you have been following this show for years, but we've seen a surge in new downloads over the past couple of months... so from time to time I'm going to share some of my favorite episodes from the archives. This is one of our 10 most popular episodes (out of more than 270!!!) and so it seemed like a perfect choice to share again. This originally aired in November 2022, but it's just as important now as it was back then. ENJOY! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule ***** And don't forget to pre-order the new book, The Restaurant Marketing Mindset. ORDER HERE: https://amzn.to/3EXniQR
Mon, September 25, 2023
The Pitfalls of Pricing with Author, William Poundstone
275 - The Pitfalls of Pricing with Author, William Poundstone ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** William Poundstone is a prolific writer and journalist who wrote a book called Priceless over a decade ago... and it still still impacting the business world to this day. While others discovered the book many moons ago, I only just read it this past summer. And the first thing I did when I closed the book for the last time? I reached out to William to see if he would come onto the podcast to chat about his work. This week's interview is absolutely invaluable to anyone who sells things to people... meaning, all of us! IMPORTANT LINKS: William's Website - http://william-poundstone.com/ Priceless on Amazon - https://amzn.to/3EOUZnV ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule <span c
Thu, September 21, 2023
Understanding Personas and Pain Points
#274 - Understanding Personas and Pain Points ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Empathy is one of the most important ideas when it comes to marketing and hospitality. It's this idea of putting your self in another person's shoes. The question is: how do we do it? That's something we tackle this week as we discuss the idea of "personas." Over the course of the episode I share my experience marketing Gotham Restaurant, an iconic NYC restaurant in the heart of Greenwich Village. I show you how we thought about it, and specifically how we used our insights to market ourselves ith greater specificity and intentionality. Check it out! AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/ ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, September 18, 2023
How a ROYALTY Program is Generating Massive Profits
273 - How a ROYALTY Program is Generating Massive Profits ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Yaron Goldman is the CEO of Finally Restaurant Group , which overseas Rob & Chip House, TJ Ribs, and Rio Sabinas. We talk about Yaron's journey and insights he's learned along the way, but mostly we talk about some of the innovative things they've instituted across all of their units. Most notably, he talks about how most loyalty programs fail at doing what they're actually supposed to do. He also shares his strategy for scrapping a loyalty program and rolling out a ROYALTY program instead. IMPORTANT LINKS: Finally Restaurant Group: https://finallyrestaurantgroup.com/ Rib & Chop House: https://ribandchophouse.com/ TJ Ribs: http://tjribs.com/ Rio Sabinas: https://riosabinas.com/ ***** Did you know I offer a money-back guarantee on the Mastermind I run? Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, September 14, 2023
Exclusive Excerpt from My NEW BOOK
#272 - Exclusive Excerpt from My NEW BOOK ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** My mission is to help chefs, owners, and operators build more profitable restaurants. I do that every week on the podcast and 6 or 7 times a year when I take the stage to give a keynote at a conference or convention. I do that with the members of my P3 Mastermind. And now I'm doing that with my new book, titled The Restaurant Marketing Mindset . This book has been 3+ years in the making and it finally gets released on October 3. You can order the book on Amazon, of course, but if you want to go first-party why not click the link below and order directly from my website? GET THE BOOK: https://www.therestaurantmarketingmindset.com/ ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, September 11, 2023
Buying and Selling Restaurants with Robin Gagnon
271 - Buying and Selling Restaurants with Robin Gagnon ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Robin Gagnon is the co-founder of a company called We Sell Restaurants , and I'll give you one guess what they specialize in. Ding! Time's up. Having seen both sides of the sale she's picked up quite a few tricks and is sitting down with me on Episode 271 to share some of what's she's learned over the past many decades. She's smart, passionate, and thoughtful in how she approaches her work. I promise you'll be taking notes the entire time. IMPORTANT LINKS: Website: https://www.wesellrestaurants.com/ ***** Did you know I offer a money-back guarantee on the Mastermind I run? Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, September 07, 2023
Lessons from the Lemonade Stand (ENCORE)
270 - Lessons from the Lemonade (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Today I'm sharing an episode from last summer, and if you ask me... the content is just as prescient as ever. On this episode (originally 184) I share my experience last summer helping my son launch his very first lemonade stand. We had just moved from the city out to the suburbs and we was DYING to do this... so obviously I used it as an opportunity to teach him some basic business principles. The result was absolute magic. Perhaps you heard this last year when it originally aired... if so, I promise it's worth revisiting. And if you're new to the show... here's a taste of what happened before you arriived. ENJOY! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, September 04, 2023
Modernizing an Iconic Texas Restaurant
269 - Modernizing an Iconic Texas Restaurant ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Joseph Ramirez , together with his mother, Lolly McDermott , are two thirds of the ownership team of Track One Restaurant in El Paso, TX. On today's episode we've got a coaching session, recorded in one take - no edits - so you can hear exactly how coaching can work. There's a ton we cover, but mostly we end up focusing on ways they can modernize their systems with newer technology... I think this is something many of you struggle with. Listen in to hear a step-by-step plan for doing that. IMPORTANT LINKS: Website - https://trackoneelpaso.com/ ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 31, 2023
Everything I Believe About Running Restaurants (ENCORE)
268 - Everything I Believe About Running Restaurants (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Today's episode is an encore presentation of one of my favorite episodes to date - #200. I'm going to do this from time to time simply because I think it's worth revisiting some of this content every so often. Also, I know there are people who are only just now discovering this show. So this helps bring them up to speed in a way. It's an hourlong overview of everything I believe about running a profitable restaurant. Enjoy! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, August 28, 2023
Talking Music and Menus with Soundtrack CEO, Ola Sars
267 - Talking Music and Menus with Soundtrack CEO, Ola Sars ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Ola Sars is the CEO and Founder of Soundtrack Your Brand (now a partnership with a little company you may have heard of called Spotify). They help restaurants and retailers use commerically licensed music to legally provide atmosphere and ambiance for their patrons. On today's interview Ola outlines some of the legal pitfalls that most operators aren't even aware of. He also talks about the way music can help magnify the guest experience... even speeding up turn times and/or driving more sales. Curious to learn how? Tune in to this powerful hourlong interview! IMPORTANT LINKS: Website - https://www.soundtrackyourbrand.com/ ***** Currently the P3 Mastermind has nearly a hundred members enrolled, spread across three different groups. Across the board our members are seeing huge transformsations just in the first 90 days. The system works, and yes it can work for you. Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 24, 2023
How to Listen and Learn at a Trade Show
#266 - How to Listen and Learn at a Trade Show ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I just got back from a week in Orange County, CA. I spent two days giving a couple of different talks at the Western Food Expo , before zipping around Southern Californa to visit with some members of my P3 Mastermind. It was a great (and exhausting trip), but I coulen't wait to get back in front of the microphone to share my thoughts from the show. This time, it wasn't so much about the vendors or speakers... it was about the attendees I chatted with once I got off the stage. Today's episode is where I share what I learned from those people. ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, August 21, 2023
Better Data Allows for Better Decisions with Russ Hawkins
265 - Better Data Allows for Better Decisions with Russ Hawkins ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Russ Hawkins heads up an incredible company called Agilence, which helps businesses harvest and use their data to run more efficiently and effectively. We have a great conversation as a way of understanding our industry can get better about this in the future. Do not miss this one! IMPORTANT LINKS: Agilence: https://www.agilenceinc.com/ ***** Are You Ready for the P3 Mastermind Program? Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 17, 2023
The Psychology of Price
#264 - The Psychology of Price ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Pricing is a game. A construct invented by society thousands of years ago. And it can be a powerful tool to help you sell more of your product, drive value with your guests, and create raving fans for your brand. So what are the secrets that will allow you to use pricing to your advantage? All of that and more on today's episode. ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, August 14, 2023
NYC-Based Food Influencer, Simone Hanlen
#263 - NYC-Based Food Influencer, Simone Hanlen ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Simone Hanlen is a prominent NYC-based food influencer who has been building her following and helping restaurants for the last many years. @nycmuncher is the name of her handle and she's successfully fused her two biggest passions: running and food. On today's episode I get her to dish all about her journey to get to 17K followers, plus the best way for owners and operators to engage with influencers in their market. Do the partnerships work? How are they most successful? And a whole bunch of tips for success in this new digital age. IMPORTANT LINKS: Instagram: https://www.instagram.com/nycmuncher/ TikTok: https://www.tiktok.com/@nycmuncher ***** Are You Ready for the P3 Mastermind Program? Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, August 10, 2023
Understanding the Power of PR
#262 - Understanding the Power of PR ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Do you need a PR company? What exactly does a publicist do? Is there a time when I wouldn't need one? Are they worth the money? Can you do what they do internally? I heard from several listeners recently who threw a bunch of questions at me, and I'm sharing some answers on today's episode of Restaurant Strategy! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, August 07, 2023
Franchisors and Franchisees, with Mark Lyso
#261 - Franchisors and Franchisees, with Mark Lyso ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Mark Lyso is the head of business development for one of the fastest-growing franchises in the country. East Coast Wings is helping owners become their own boss through the franchising model, Mark is here to talk about the pros and cons of going this route. He also shares practical information about the process. A passionate hospitalitarian, with tons to share. Check out this killer conversation! IMPORTANT LINKS: East Coast Wings - https://eastcoastwings.com/ Facebook - https://www.facebook.com/EastCoastWings Instagram - https://www.instagram.com/eastcoastwings/ Twitter - https://twitter.com/eastcoastwings Zorability - https://zorability.com/ ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggl
Thu, August 03, 2023
Insights from My Recent Trip to NZ
#260 - Insights from My Recent Trip to NZ ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** I say it often, but travel changes you. Last month I had the great fortune of delivering the keynote at Hospo Hui 2023 in Auckland, NZ. My family joined me for the trip and we turned it into a little vacation after the event. On the last episode I shared my interviews with owners and operators from New Zealand... and on this episode I'm sharing my own insights and observations from 10 days spent in Auckland, then in Queenstown. We ate VERY WELL during our trip and I can't wait to share the details with you. Cheers! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 31, 2023
INTERVIEWS from Auckland, New Zealand - Hospo Hui 2023
#259 - INTERVIEWS from Auckland, New Zealand (Hospo Hui 2023) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Last month I had the great privelege of delivering the keynote speech at Hospo Hui 2023 , the annual conference hosted by the Restaurant Association of New Zealand . This year the event happened in coordination with Fine Food NZ , so there was a huge trade show floor downstairs and then a bunch of programming upstairs like panel discussions, speeches, workshops, etc. I had a great time at the event, and even had the opportunity to interview a bunch of owners and operators from the trade show floor. On today's episode I am thrilled to be able to share those conversations. I hope you get a lot out of this one! INTERVIEWS: Marisa Bidois Mike Egan Krishna Botica Rich Walshe Chand Sahrawat Rebecca Smidt Adam Neal Amanda Frecker ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... <stro
Thu, July 27, 2023
The 6 Common Complaints I Hear All The Time
#258 - The 6 Common Complaints I Hear All The Time ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I spend most of my week speaking with restaurant owners from all over the world... and when I go out to eat I pay careful attention to what the operators are saying. (Yes, I sometimes eavesdrop, but I also like to strike up conversations with the managers when I can.) And there are 6 things I hear all the time these days... And I just don't think they should be in our vocabulary any more. So on today's episode I'm going to share these 6 complaints, and I'm going to show you a way to rethink them. A way to shift your mindset about all of them. Are you ready? Hit PLAY! ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
Mon, July 24, 2023
SpotOn Restaurateur-in-Residence, Scott Youkilis
#257 - SpotOn Restaurateur-in-Residence, Scott Youkilis ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** SpotOn has been a longtime sponsor of this podcast, and for good reason. They are an incredible company, dedicated to helping independent owners and operators with their innovative all-in-one platform. They are a sponsor because I WANTED them to be a sponsor. I truly believe in what they're doing. On Episode 257 I got to sit down with Scott Youkilis, their restaurateur-in-residence, not only about the product and their solutions... but also about his trajectory and how he gets to work with operators all over the world to help them improve their profitability. It's an incredible conversation that you do not want to miss. IMPORTANT LINKS: Website: https://www.spoton.com/chip ***** Are You Ready for the P3 Mastermind Program? Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantst
Thu, July 20, 2023
Understanding Your Mission, Vision, and Values
#256 - Understanding Your Mission, Vision, and Values ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** On this week's episode I want to show you why your mission, vision, and values require specific attention. And why I think they can transform your business. Don't believe me? Listen in! ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 17, 2023
Crafting Cocktails with Understory GM, Chance Curtis
#255 - Crafting Cocktails with Understory GM, Chance Curtis ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I've spent the last 23 years working in hospitality; 8 of those as a consultant and coach. Most people know what a consultant does (we see them on TV)... but coaching is somewhat harder to describe. Over the past several months I've decided to use this podcast as a way of letting you all in on the process. Every so often I record a live coaching call, published (un-edited) so you can see how this coaching thing works. As you'll see on this episode, sometimes "perspective" can be a powerful thing. Chance Curtis is the General Manager of Understory Bar , out in San Diego, CA. He's an accomplished operator with years of experience, but over the course of an hour we dig down deeper to better understand the issues he's facing. And we lay out actionable steps he can take to make a difference in his bottom line. IMPORTANT LINKS: Understory Website: https://understorybar.com/ Facebook: https://www.facebook.com/profile.php?id=100069816933268 Instagram: https://www.instagram.com/understorybar/ ***** Introducing... the P3 Mastermind Program Learn how to generate consistent
Thu, July 13, 2023
Back to Basics
#254 - Back to Basics ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Many of you have been along on this journey with me for the last four and a half years, tuning in religiously every single week to try to improve your business. Others have only recently found the podcast, and so you're still early in your journey. And I think both of those are great. No matter where you are with your business, I know this episode will help. Today, we're going back to basics. There are a few fundamental beliefs I have -- both on the marketing and operations side of things -- that will help you shift the way your go about your day-to-day. Wrap your head around those and your business will change virtually overnight. I hope you get a ton of value out of this episode! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 10, 2023
Make the Most of Your Profits with Mark Myers
#253 - Make the Most of Your Profits with Mark Myers ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I've been saying this for a while, but PROFIT is literally the only thing that matters in your business. Everything else must be in service of that bottom line number. So okay then... but what about when you're generating a bunch of healthy profits. What then? Mark Myers is sitting down with me to talk about how entrepreneurs and small business owners can make a few simple moves to maximize your take. It's a great conversation that will get you to think differently about your finances. IMPORTANT LINKS: Peak Profit Solutions - https://peakprofitsolutions.com/ ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-minute strategy session to learn more about my P3 Mastermind: (The 3 Ps stand for Profit, Process, Progress) Click the link to schedule a FREE 30-minute Strategy Session: https://www.r
Thu, July 06, 2023
What If We Could Make 50 Percent Profit Margins?
#252 - What If We Could Make 50% Profit Margins? ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** We live with razor thin profit margins... but what if we could do it differently? ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 03, 2023
Developing Managers with Il Buco General Manager, Steven Bloom
#251 - Developing Managers with Il Buco General Manager, Steven Bloom ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Steven Bloom is an accomplished operator with more than twenty years of experience in the industry. His resume includes restaurants like Gotham Bar & Grill, Dovetail, Jockey Hollow, and Craft Restaurant. Currently he is the General Manager of Il Buco, a Manhattan stalwart in the heart of Manhattan's NoHo neighborhood. On this episode we talk all about how managers can successfully make the transition from hourly to salary staff. And more importantly, how leadership can help support their growth. Tons to cover on today's episode of Restaurant Strategy. IMPORTANT LINKS: Il Buco - https://ilbuco.com/ ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-minute strategy session to learn more about my P3 Mastermind: (The 3 Ps stand for Profit, Process, Progress) Click the link to schedule a FREE 30-minute Strategy Session: <a href="https://www.restaurant
Thu, June 29, 2023
How Your Servers Can Make Themselves (and YOU) More Money
#250 - How Your Servers Can Make Themselves (And YOU) More Money ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Your servers are your front line workers. An infantry. The ambassadors you need to sell your product and take care of the guest. So give them the tools they need to be great at their jobs. Show them how making more money for the restaurant also means more money for themselves. Ultimately it is a win/win situation... maybe even win/win/win situation, because the guest wins as well. On today's episode I'm sharing the best 5 ways to help increase revenue and tips. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, June 26, 2023
A Unique Approach to Differentiation with Grant Fry
#249 - A Unique Approach to Differentiation with Grant Fry ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Bean-to-Bar Chocolate is all the rage these days. Who needs a $2 Hershey bar when you can find a $12 bar just in the next aisle? Taste Chocolate entered this very saturated market a few years back and has found a very interesting way to differentiate themselves from the hundreds of competitors. On today's episode we talk to the head chocolatier, Grant Fry , to understand exactly how they're creating separation in the market. Oh yeah, and they're also gearing up to expand the cafe concept that's attached to their factory and tasting room. A whole lot to learn from today's conversation! IMPORTANT LINKS: Taste Chocolate: https://taste-chocolate.com/ Taste Cafe & Store: https://havetaste.com/?_ga=2.122934414.441969879.1686263075-1076813163.1680543068 ***** Introducing... the P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month. Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodc
Thu, June 22, 2023
8 Things You Need to Do to Turn Your Restaurant Around
#248 - 8 Things You Need to Do to Turn Your Restaurant Around ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Sure, it's one thing to work with a coach for a year... but what can you do quickly? Is it possible to turn a struggling restaurant around in, let's say, two months? It ain't easy, but sure! On today's episode I'm covering 8 different areas you need to address to turn your restaurant around. If you work through these systematically and implement upgrades, you'll see a profound change in your operation. Plus, listeners can now get exclusive access to my online course, Restaurant Recharge, at a new rate of just $297. There are 44 videos spread over 8 modules. A great way to bring some intention to how you go about turning things around. PURCHASE NOW: https://www.restaurantstrategypodcast.com/recharge2023 ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, June 19, 2023
Hyper Growth with Condado Tacos Founder and CEO
#247 - Hyper Growth with Condado Tacos Founder and CEO ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Joe Kahn is the Founder of Condado Tacos and Chris Artinian is the CEO. Together they're taking a small Mexican concept and blowing it up. Their insights about growth and the future of hospitality and tech is exciting, and I can't wait for you to hear this conversation. IMPORTANT LINKS: Condado Tacos: https://condadotacos.com Instagram: https://www.instagram.com/condadotacos/ Facebook: https://www.facebook.com/condadotacos TikTok: https://www.tiktok.com/@condadotacos LinkedIn: https://www.linkedin.com/company/condadotacos/ ***** Introducing... the P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month. Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, June 15, 2023
Planning for Slow Weeks in Your Restaurant
#246 - Planning for Slow Weeks in Your Restaurant ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** There's a seasonality to each of our businesses - a natural ebb and flow. And that's true for everyone. On today's episode we're talking about how to tell when it's coming and how to best prepare yourself for the slowdown. Finally I share some tactical advice for how to beat the downtime. Eventually, these times could be the best parts of your year. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, June 12, 2023
How to Step Away with Restaurateur, Dave Wakeling
#245 - How to Step Away with Restaurateur, Dave Wakeling ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Dave Wakeling is the owner of Collie's Sports Bar in Park City, UT. He's successfully run the property for years, but now he's moved across the pond to England... and he's trying to understand his new role having stepped out of the day to day operation. I'm joined by him and his General Manager, Rachel, and together we coach through a couple of different areas. Lots of actionable insights on today's episode of Restaurant Strategy IMPORTANT LINKS: Collie's - https://www.colliesbbq.com/ ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-minute strategy session to learn more about my P3 Mastermind: (The 3 Ps stand for Profit, Process, Progress) Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, June 08, 2023
How Much Should You Spend on Your Marketing
#244 - How Much Should You Spend on Your Marketing? ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Marketing your restaurant is simpler than the experts might lead you to believe. Yes, there are technical aspects to doing it well, but more than that it simply requires a strategic approach. Intention is a word I use a lot when it comes to marketing. The question I'm often posed is: "How much should I be spending on my marketing?" And the answer you'll often here is somewhere between 3-4%. So if you generate about $100K a month in revenue, you should be spending about $4K on your marketing. But that's a poor way of looking at it because it doesn't ask you to think about the return. Marketing dollars are an investment, not just a spend. So if you're investing the dollars, you need to be clear about what sort of return to expect. On today's episode we're simplifying all of this! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/
Mon, June 05, 2023
Creating Authentic Leaders with Executive Coach, Steve Schloss
#243 - Creating Authentic Leaders with Executive Coach, Steve Schloss ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** On the surface, Steve Schloss , might not sound like someone you can learn from. He's an executive coach with works with leaders of hyper-growth companies in industries like tech, finance, and healthcare... but make no mistake, the leaders he works with are no different than you. They've gotten good at shepherding a company to where it is now and simply need guidance to help them take it to the next level. I've gotten to know Steve over the past year or so, and I am constantly learning from him and his experiences. I am thrilled to be able to share this conversation with you this week. I hope it makes you a better leader for your patrons and staff. They deserve it and so do you. IMPORTANT LINKS: Listen Forward - https://www.listenforwardllc.com/ Email - steve@listenforwardllc.com ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-
Thu, June 01, 2023
The Only 3 Ways to Increase Revenue
#242 - The Only 3 Ways to Increase Revenue ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** There's a difference between revenue and profit, and often I urge my clients to focus on the latter. But sometimes it is just as simple as increasing revenue. But guess what? There are only 3 ways to do that. Sell more of your product Increase the price of your product Sell a variety of different products Let's keep it simple and make sure we have a plan for each of those three areas. We cover all of that on today's episode of Restaurant Strategy! ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 29, 2023
A New Service Model with Bartaco President, Anthony Valletta
#241 - A New Service Model with Bartaco President, Anthony Valletta ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Anthony Valletta has been making the rounds. Perhaps you've read about some of the waves he's making over at Bartaco... or maybe you've heard him on a podcast. This is certainly not the first interview he's done. But I think it's one of the more interesting interviews he's done. We dug below the surface to really get to the heart of what he's building with this brand. And best of all, he shares all his secrets with you. I think this company is forging a bold path, innovating on a service model that I think will soon be the way of the world. Tune in to learn more! IMPORTANT LINKS: Bartaco: https://bartaco.com/ Anthony's LinkedIn Profile: https://www.linkedin.com/in/anthonyvalletta/ ***** Introducing... the P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month. Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, May 25, 2023
Pros and Cons of Tip Pooling
#240 - Pros and Cons of Tip Pooling ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** We're four years into this podcast and I have never once discussed Tip Pooling . Well, that ends today. We're digging into the nitty gritty to figure out the best system for your restaurant and your staff. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 22, 2023
COACHING: Marketing a Restaurant in the Middle of Nowhere
#239 - COACHING: Marketing a Restaurant in the Middle of Nowhere ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Episode 239 is another one of these live coaching calls, recorded for your benefit. I was introduced to Jeannine Jabaay while I was speaking at Bar & Restaurant Expo this past spring in Las Vegas, NV. She's the owner of Bear Creek Lodge and Dirty Skillet . The property she runs is in Hope, Alaska... basically in the middle of nowhere (as she explains). She agreed to a recorded coaching call to help her work through some of the unique challenges she faces with her property. But if you think her problems are too different from yours, you'd be 100% wrong. I think you'll find many similarities between the issues you face and the struggles she has. Do not miss this one! IMPORTANT LINKS: Dirty Skillet: https://www.dirtyskillet.com/ Bear Creek Lodge: https://www.bearcreeklodgeak.com/ ***** Introducing... the P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month. Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaura
Thu, May 18, 2023
How to Get Better Waiters
#238 - How to Get Better Waiters ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Your waiters are your first line of defense (or offense). They are your sales force, customer service, and PR all wrapped up into one role. They will have more contact with guests than you can ever hope for as an owner or operator. Which means, you need them to be good. So how then do you get good waiters? That's what this week's episode is all about. We're going to dig into the nitty gritty of finding, training, and retaining a service staff that can transform your restaurant. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 15, 2023
Charlie Eblen, Founder of Single Tree BBQ
#237 - Charlie Eblen, Founder of Single Tree BBQ ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Many of the guests on this show are accomplished operators who are only to happy to share their wisdom and experience after years (or decades in the industry). But what about those just starting out? Charlie Eblen is the founder of Single Tree BBQ and his experiences are newer, having just launched the brand a couple of years ago. On Episode 237 I wanted to track the early moves he made to get his company where it is now. To many first-time owner/operators, this is going to sound very familiar. And I hope his advice and learnings can help all of you get to wherever it is you're going with your restaurants. Great guy, great conversation! IMPORTANT LINKS: Single Tree BBQ - https://www.singletreebbq.com/ Instagram - https://www.instagram.com/singletreebbq/?hl=en Facebook - https://www.facebook.com/SingleTreeBBQ TikTok - https://www.tiktok.com/@stbbq YouTube - https://www.youtube.com/channel/UCcdltRbqsUtVD_7gABvZ5lA?app=desktop <stron
Thu, May 11, 2023
How to Build a Network of Peers
#236 - How to Build a Network of Peers ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Each and every week, I see first-hand the impact a network can have on someone's business. My P3 Mastermind gathers owners and operators from all over the world onto a weekly coaching call where we work through issues in a systematic fashion. Best of all, the members get to draw inspiration from the "wisdom of the group." Whether you're part of an "official" group, or whether your network is just a handful of operators getting beers once a week doesn't matter. What matters is that you find your tribe, and gather them consistently. This week I'll explain why I think you need a network... and most importantly, how to go build one of your own. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 08, 2023
CEO of HUSTL Hospitality, Danni Eickenhorst
#235 - CEO of HUSTL Hospitality, Danni Eickenhorst ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Danni Eickenhorst about three years ago. We were in the midst of the Covid-19 Crisis and she and her husband had just become partners with Steve Ewing , a bona fide rock star and owner of the iconic St. Louis eatery, Steve's Hot Dogs . In the years since, she's managed to turn that brand around and has helped expand into a new, larger location... plus they're now one of the main vendors for the new St. Louis MLS soccer arena. As if that wasn't enough, she and her husband also recently took over The Fountain on Locust , and are helping to shepard the brand into a new era. She is a member of my P3 Mastermind, and it's been incredible to see how the group has helped shape the direction of her company. We get into her background, trajectory, and the future of where she things her company is going. I am constantly learning from this woman, and I know you'll get a ton out of this conversation. IMPORTANT LINKS: Steve's Hot Dogs - https://www.steveshotdogsstl.com/ The Fountain on Locust - https://www.fountainonlocust.com/ ***** What would your life look li
Thu, May 04, 2023
How to Market in Reverse
#234 - How to Market in Reverse ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I often speak about the Triangle Principle, a framework I developed years ago to better market restaurants. It basically says: "There are three sides to a triangle, just like there are three sides to successfully market a restaurant... Attraction, Retention, Evangelism." The bottom line is you gotta get people in, get people back, and get people talking. And the only way to market is to focus on achieving those three goals. To do it well, you gotta start with the end in mind. You've got to market in reverse. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 01, 2023
Franchise Roundtable - PART 2
#233 - Franchise Roundtable - PART 2 ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I have spent my entire career in restaurants, but nearly all of that has been spent working with independents. Some multi-unit groups here and there... but very few franchises. But I've been getting more and more questions about franchising. So... I decided to pull together a panel of knowledgable individuals: Lauren Fernandez, Troy Hooper, and Darryl Sangster. This week and next we'll be taking a deep dive into the world of franchising. This week, we're going to look at things from the perspective of the franchisee, answering some key questions that many listeners have sent me... like, "What should I look out for in an agreement?" "How do I know if it's the right company for me?" "What sort of return should I expect"... and many more! OUR DISTINGUISHED PANEL: Lauren Fernandez: https://www.fullcourse.com/ Troy Hooper: https://www.krpusa.com/ Darryl Sangster: https://sangsterfranchisegroup.com/ ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: <a href="https://www.restaurantstrategypodcast.co
Thu, April 27, 2023
Telling Your Story is the ONLY Way to Thrive
#232 - Telling Your Story is the ONLY Way to Thrive ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** In his book Start With Why , Simon Sinek articulates his vision for leadership so clearly with something he calls "The Golden Circle." It basically says that most companies know WHAT they do, and HOW they do it better than anyone else... but they rarely figure out WHY they do what they do. To take that one step further I want to share something Shawn Walchef and I talked about in a presentation we gave last year in Los Angeles called "The Two Whys." The bottom line is... you are extraordinary. What you do is extraordinary. You simply have to understand why you do what you do, and explain why anyone else should care. Do that, and you will have build a brand that people care deeply about. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 24, 2023
Franchise Roundtable - PART 1
#231 - Franchise Roundtable - PART 1 ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I have spent my entire career in restaurants, but nearly all of that has been spent working with independents. Some multi-unit groups here and there... but very few franchises. But I've been getting more and more questions about franchising. So... I decided to pull together a panel of knowledgable individuals: Lauren Fernandez, Troy Hooper, and Darryl Sangster. This week and next we'll be taking a deep dive into the world of franchising. This week, we're going to look at things from the perspective of the franchisee, answering some key questions that many listeners have sent me... like, "What should I look out for in an agreement?" "How do I know if it's the right company for me?" "What sort of return should I expect"... and many more! OUR DISTINGUISHED PANEL: Lauren Fernandez: https://www.fullcourse.com/ Troy Hooper: https://www.krpusa.com/ Darryl Sangster: https://sangsterfranchisegroup.com/ ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: <a href="https://www.restaurantstrategypodcast.co
Thu, April 20, 2023
Profit is the ONLY Thing That Matters
#230 - Profit is the ONLY Thing That Matters ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Profit is literally the ONLY thing that matters in your business. Great food and warm hospitality are in service of that bottom line. On today's episode we're talking about WHAT profit is... because I think some are confused. We're going to talk about WHY is should matter to each and every one of you. And finally, we're going to talk about the all important HOW... How you can build a path to profitability. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 17, 2023
Co-Founder of Boka Restaurant Group, Kevin Boehm
#229 - Co-Founder of Boka Restaurant Group, Kevin Boehm ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Kevin Boehm is an absolute GIANT in our industry. He's the Co-Founder and Co-CEO of Boka Restaurant Group , based out of Chicago. Some of his notable restaurants include: Boka, Girl & the Goat, Cabra, Swift & Sons, to name but a few. He and his partner, Rob Katz were recipients of the 2019 James Beard Award winner for Outstanding Restauranteur. He is wise, curious, and as generous as they come. After four years of interviews on this podcast, I can honestly say this is perhaps the best to date. There is so much value packed into an hour I recommend taking notes for this one. Clear some time, clear your desk, and learn from a true master. IMPORTANT LINKS: Boka Restaurant Group - https://www.bokagrp.com/ Biân - https://www.livebian.com/ Kevin on IG - https://www.instagram.com/kevinboehmboka/ ***** What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million do
Thu, April 13, 2023
My 4 Takeaways from Bar & Restaurant Expo 2023
#228 - My 4 Takeaways from Bar & Restaurant Expo 2023 ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Earlier this week, on Episode 227, I shared a handful of quick interviews I captured on the trade floor at Bar & Restaurant Expo. You heard from owners and operators, as well as some of the vendors in attendance. And they all shared insights from their experience at the show. On today's episode, I'm sharing my big takeaways from my time out in Las Vegas. ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 10, 2023
Lightning Interviews at Bar & Restaurant Expo
#227 - Lightning Interviews at Bar & Restaurant Expo ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Bar & Restaurant Expo is one of the biggest industry trade shows of the year. Attendance at this year's event was close to 12,000, and the energy was electric. I was out there in Las Vegas giving two talks to the crowd... but I also had the opportunity to podcast live from the trade show floor. I did a series of lightning interviews with some vendors, sponsors, and operators in attendance. If this episode gets you excited for next year's show, then GOOD! I'll be there and I hope to see you there as well. If you have any questions, then please reach out. It's one of my favorite trade shows of the year; an event I love returning to time and time again! IMPORTANT LINKS: SpotOn - https://www.spoton.com/chip KickFin - https://kickfin.com/demo/ Up
Thu, April 06, 2023
Strategies for Growing Private Dining Sales
#226 - Strategies for Growing Private Dining Sales ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Private Dining (like Catering) has less to do with hospitality and more to do with generating leads. In many respects it's a straight sales position. And so we have to approach things a bit differently. Today we're talking about how to put together and INBOUND and OUTBOUND sales strategy to grow your private dining business. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, April 03, 2023
Doubling Your Catering Business with Dawn Skeete, Owner of Jam'It Bistro
#225 - Doubling Your Catering Business with Dawn Skeete, Owner of Jam'It Bistro ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Dawn Skeete is the owner of a small Carribbean restaurant in Red Hook, Brooklyn called Jam'It Bistro . They successfully navigated their way through the pandemic, but are now struggling with foot traffic. Their response was to grow their catering business and they've done an incredible job so far. But they still need more. This week's interview is a bit different than what we normally do... this one is an hourlong coaching call. And it's so so so good. IMPORTANT LINKS: Jam'It Bistro: https://www.orderjamitbistro.com/ ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 30, 2023
Creating Better Restaurant Managers
#224 - Creating Better Restaurant Managers ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** On Episode 224 we talk about Pareto's Principle (don't worry, you already know what this is), and how it applies to every business... especially ours. We talk about setting clear expectations and how to manage those who work with you and for you. Most importantly we talk about the difference between OVERSIGHT and MANAGEMENT. Actionable takeaways to help you get more out of your team! ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 27, 2023
Digitizing Your Restaurant with Carl Orsbourn and Meredith Sandland
#223 - Digitizing Your Restaurant with Carl Orsbourn and Meredith Sandland ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Carl Orsbourn & Meredith Sandland are two of the smartest people in the industry, especially when it comes to the topic of digitizing your restaurant. Just last month they released their 2nd book, a follow-up to their wildly popular Delivering the Digital Restaurant. This new one is something of a "how-to" guide for restaurant operators trying to navigate this bold, new landscape. We dig into a bunch of different areas on Episode 222 of the Restaurant Strategy Podcast. IMPORTANT LINKS: Buy Both Books: https://www.deliveringthedigitalrestaurant.com/order Original Book on Amazon: https://amzn.to/40qhHvk New Book on Amazon: https://amzn.to/3K5RfSd ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 23, 2023
Dialing in Digital Presence for Your Restaurant
#222 - Dialing in Digital Presence for Your Restaurant ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** We live in a digital world. That much is obvious, right? But people don't wander down the street anymore to find somewhere to eat. Hell, why should they when they have the world at their fingertips? And if the world is now online, then you must find a way to stand out in a place as noisy as the internet. On today's episode we're covering six different areas: website, SEO, press, citations, reputation management, and finally social media. Tons of information and actionable takeawys you'll be able to apply to your restaurant TODAY! ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. Ready to learn more about my P3 Mastermind Program? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 20, 2023
Mastering Operations with Restaurateur, Rick Camac
#221 - Mastering Operations with Restaurateur, Rick Camac ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Rick Camac didn't start out in restaurants, but he's spent the better part of the last 30 years opening and running profitable concepts. He is now an educator at the Institute of Culinary Education (NYC), a strategic advisor for SIZZLE Acquisition Corp., and the Chief Operating Officer at Alpine Country Club. Tons of insight from his vast experiences in hospitality... IMPORTANT LINKS: Instagram - https://www.instagram.com/nycproeater/ LinkedIn - https://www.linkedin.com/in/rick-camac25/ ICE Website - https://www.ice.edu/newyork ***** What would your life look like if your restaurant could generate consistent, predicatble 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-minute strategy session to learn more about my P3 Mastermind: (The 3 Ps stand for Profit, Process, Progress) Click the link
Thu, March 16, 2023
How to Leverage ChatGPT for Your Restaurant
#220 - How to Leverage ChatGPT for Your Restaurant ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Unless you've been living under a rock, you know that ChatGPT has been making waves over the last several months. But can restaurants leverage the software to bring more efficiency to what they do? I set out to find out and the results may surprise you. Learn more about the platform, get real use cases, and better understand the future of this technology... all on this week's episode of Restaurant Strategy. Get ChatGPT: https://openai.com/blog/chatgpt ***** Want to learn more about my P3 Mastermind Program? Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 13, 2023
James Beard Award Winning Chef, Gavin Kaysen
#219 - James Beard Award Winning Chef, Gavin Kaysen ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Gavin Kaysen is a two-time James Beard Award winner, as well as the Chef/Owner of Soigné Hospitality in Minneapolis, MN. His restaurants include Spoon & Stable, Demi, and Mara. His new cookbook, "At Home," is going to be back in stock any day now... IMPORTANT LINKS: Soigné Hospitality - https://staysoigne.com/ Gavin Kaysen - https://gavinkaysen.com/ At Home Cookbook - https://amzn.to/40gI2Mr ***** What would your life look like if your restaurant could generate consistent, predicatble 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability... Then set up a free 30-minute strategy session to learn more about my P3 Mastermind: (The 3 Ps stand for Profit, Process, Progress) Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule <p
Thu, March 09, 2023
The #1 Way to Get Predictable Profits
#218 - The #1 Way to Get Predictable Profits ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Simply put... the only thing that matters in your business is PROFIT. Everything else is in service of that. I mean it. To be a bit callous: you serve great food, yes to bring people joy, but also to get them to rave about the meal to friends and family. You provide great service, yes to take care of people, but also to drive sales and make people want to return time and again. More covers = more revenue = more profit. And profit is the key to everything. Once you understand how to generate consistent, reliable profit everything else changes in your business. So if you're generating revenue but struggling with profitability, this episode is for you! ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, March 06, 2023
How to Market Like a Beast with Rev Ciancio
#217 - How to Market Like a Beast with Rev Ciancio ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Rev Ciancio is one of the most brilliant restaurant marketers I've ever met. He works with hundreds of different concepts all over the country, and is here to share his perspective on the easiest ways that operators can level up their marketing. Do not sleep on this one! Instagram: https://www.instagram.com/revciancio/ Facebook: https://www.facebook.com/revciancio TikTok: https://www.tiktok.com/@revciancio Fun With Fries: https://www.instagram.com/funwithfries/ ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, March 02, 2023
How to Create a First Class Training Program for Your Staff
#216 - How to Create a First Class Training Program for Your Staff ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** If we believe that our people are our greatest asset, then it stands to reason that we would want to invest in those assets. And yet, the way we train our employees is often lacking. Hard stop. I've worked with hundreds of restaurants over the course of my career and most of them have substandard training practices. And I understand why that is. I understand it takes time and money, both of which are often in short supply. And yet I believe there is a failsafe way to train our people to get the most out of them. Not just for our benefit, but for theirs as well. On today's episode I'm explaining a system for three levels of training. Follow the blueprint and you will have created a first class staff. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 27, 2023
A New Approach to Leadership and Staff Development with Jimmie Williamson
#215 - A New Approach to Leadership and Staff Development with Jimmie Williamson ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Jimmie Williamson is not only a client of mine, but something of a mentor. He helps oversee operations at LTC Hospitality in Columbia, SC, where they've done some very non-traditional things. Leadership, education, and staff development are some of the subjects he's passionate about and so who better to talk to us about what they're doing down there in South Carolina? Jimmie's Email: jwilliamson@ltchs.com My Email: chip@chipklose.com ***** Same results, with a new name: The P3 Mastermind Program The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars! Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 23, 2023
12 Stupid Simple Marketing Hacks to Boost Revenue
#214 - 12 Stupid Simple Marketing Hacks to Boost Revenue ***** Have you gotten your Employee Retention Tax Credit yet? I am hosting an hourlong Q&A session with CPA Catherine Tindall on Monday, February 27th. If you don't know what this is or you're curious to see if you qualify for more money, then please sign up below. It's TOTALLY FREE and happening only once! SECURE YOUR SPOT: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Most of the time we talk STRATEGY on this show. Which makes sense, right? Check out the name of the podcast. I do that because I think comprehensive planning is the secret to success for restaurants. But that's not to say there isn't a place for good old fashioned TACTICS. So that's what today's episode is all about... 12 stupid simple marketing hacks that will move the needle in your business! My Favorite Signature Creator: https://mysignature.io/ ***** Want to learn more about the Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 20, 2023
Chatting with Pastry Chef Instructor and YouTube Influencer, Steven Konopelski
#213 - Chatting with Pastry Chef Instructor and YouTube Influencer, Steven Konopelski ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Steven Konopelski has taken an unusual path to get to cooking, but it's that unique journey that makes his story that much more compelling. After a career as a ballet dancer and Broadway chorus boy, he became enamored with the culinary world. Specifically, the land of sweets. His Act 2 turned into something far bigger than he could've ever imagined and led him to working with some of the industry's biggest names including the one-and-only Claudia Fleming. He now works as an educator for the Escoffier School of Culinary Arts , and is here to share his story. ESCOFFIER SCHOOL LINKS: Website - https://www.escoffier.edu/ Facebook - https://www.facebook.com/escoffierschool Instagram - https://www.instagram.com/escoffierschools/ Twitter - https://twitter.com/escoffierschool LinkedIn - https://www.linkedin.com/school/auguste-escoffier-school-of-culinary-arts/ STEVE'S LINKS: <strong
Thu, February 16, 2023
What's the Difference Between a Consultant and Coach?
#212 - What's the Difference Between a Consultant and Coach? ***** Have you gotten your Employee Retention Tax Credit yet? I am hosting an hourlong Q&A session with CPA Catherine Tindall on Monday, February 27th. If you don't know what this is or you're curious to see if you qualify for more money, then please sign up below. It's TOTALLY FREE and happening only once! SECURE YOUR SPOT: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** I get asked often... "Wait, you're a restaurtant COACH? Don't you mean, consultant?" No. I used to consult, but have evolved my business over the past couple of years to focus on coaching. And there is a time and a place for both. But in my opinion there's enough confusion on the topic to warrant a deeper discussion. So on today's episode we're going to talk about the differences, and explain when you might use one over the other. I hope you get a lot out of this one, and if you still have questions click the link below to set up a free call with me. Cheers! ***** Want to learn more about the Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, February 13, 2023
Let Your Community Market For You with Bestselling Author, Mark Schaefer
#211 - Let Your Community Market For You with Bestselling Author, Mark Schaefer ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Mark Schaefer returns to the show to talk about his newest book, Belonging to the Brand : Why Community is the Last Great Marketing Strategy. We rehash some of the insights we uncovered on Episode #106 (when he first sat down to chat with me), and dive even deeper into the idea of community and what it means for restaurants. EPISODE #106 WITH MARK: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809?i=1000513907136 WEBSITE: https://businessesgrow.com/ MARK'S NEWEST BOOK: https://amzn.to/3RvHsHi MARKETING COMPANION PODCAST: https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule <st
Thu, February 09, 2023
Rethinking the Role of the Waiter
#210 - Rethinking the Role of the Waiter ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Restaurants have been around for thousands of years, and yet the model we now use was basically invested 250 years ago in Paris, France. It has served us well, but I dare say... it's become inefficient and clumsy. The world is changing and technology has shifted every other major industry including travel, education, publishing, television, movies, and on and on. We are at an intersection right now and we have the choice. The choice about whether we will utilize technology to create a new way of doing things. Or whether we'll resist and suffer like so many of the industries I just mentioned. Think about Blockbuster when Netflix came along. The railroads when Henry Ford introduced the first "affordable" car. Barnes and Noble when Amazon launched. Travel agents when Expedia first hit the internet. We have a choice, but the window is closing. On today's episode we're talking about how we can incorporate technology to do things better. And to free up our people to provide a level of service we've never seen before. ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: <a href="https://www.restaurantstrategypodcast.co
Mon, February 06, 2023
Building a Brand with Full Course CEO, Lauren Fernandez
#209 - Building a Brand with Full Course CEO, Lauren Fernandez ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Lauren Fernandez is the CEO of Full Course , a restaurant development and investment firm that incubates and accelerates emerging fast casual brands. They do this by partnering with owners and helping them with education, strategic planning, and growth models. A former owner/operator herself, Lauren brings a ton of knowledge and experience to the table. WEBSITE: https://www.fullcourse.com/ GET 15% OFF WITH PROMO CODE: STRATEGY ***** Ready to learn more about the Restaurant Accelerator Mastermind Program? Click the link to set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, February 02, 2023
How to Leverage TikTok to Market Your Restaurant
#208 - How to Leverage TikTok to Market Your Restaurants ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** TikTok isn't the end-all-be-all, but it is the "next big thing." I have no idea how long it will be around, but it has millions of daily users... which means it represents a significant amount of traffic. If it's all about "location, location, location" then this is definitely where a lot of people are right now. It's worth learning a bit more about the platform, so that we may leverage that attention to generate more revenue for our businesses. On today's episode we're covering some of the basics, showing you how to get started... plus some ideas and advanced tactics for growing your following. Listen in! ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 30, 2023
All Things TikTok with Restaurateur, Matt Kirschner
#207 - All Things TikTok with Restaurateur, Matt Kirschner ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Matt Kirschner is the Owner of Red Knapps Rochester , a 50's-style burger and shake joint. They're traditional in the food they serve, but far from it when it comes to them marketing themselves. Today we're talking about the something I know many of you have questions about: TikTok. WEBSITE: https://redknappsrochester.com/ FACEBOOK: https://www.facebook.com/redknappsrochester/ INSTAGRAM: https://www.instagram.com/redknappsmattkirschner/ TIKTOK: https://www.tiktok.com/@redknappsmattkirschner?lang=en ***** Ready to learn more about the Restaurant Accelerator Mastermind Program? Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Thu, January 26, 2023
Your Questions About Ghost Kitchens, Costing, and More!
#206 - Your Questions About Ghost Kitchens, Costing, and More! ***** Have you gotten your Employee Retention Tax Credit yet? This is a government program that was launched in the wake of the pandemic. On Episode 168 I had Catherine Tindall on the show to talk all about it. She is a CPA who has been helping hundreds of restaurants across the country recover hundreds of thousands of dollars. Set up a FREE assessment by scheduling some time on her calendar: LEARN MORE: https://calendly.com/ctindall/erc_klose?month=2023-01 ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** We had so much fun last week that I figured I'd do it again. This week we're covering questions about ghost kitchens, inventory, COGS management, staff development, and more. ***** Want to learn more about the Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 23, 2023
How to Build a 7-Figure Catering Business with Duce Raymond
#205 - How to Build a 7-Figure Catering Business with Duce Raymond ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Duce Raymond is the Managing Partner of Sweet Baby Ray's Restaurant & Catering , based out in the Chicago area. On today's episode we talk about the humble beginnings of the Sweet Baby Ray's brand and track the decades it took to finally launch a restaurant with the same name. Duce shares some of the highs and lows that came with starting that brand, and ultimately we dive into the catering side of the business. Tons of great stores and insights on today's episode. Check it out! LEARN MORE: https://www.sbrbbq.com/ TIKTOK: https://www.tiktok.com/@sweetbabyrayscatering?is_from_webapp=1&sender_device=pc INSTAGRAM: https://www.instagram.com/sweetbabyrayscatering/ FACEBOOK: https://www.facebook.com/sweetbabyrayscatering ***** Sign up for my FREE Webinar on January 24 & 25 and learn my 5-Step Framework for Marketing Your Restaurant the RIGHT Way. This is an hourlong webinar that I am only giving twic
Thu, January 19, 2023
Your Questions Answered!
#204 - Your Questions Answered! ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Sign up for my FREE Webinar on January 24 & 25 and learn my 5-Step Framework for Marketing Your Restaurant the RIGHT Way. This is an hourlong webinar that I am only giving twice. We're capping each one at 100 people, so secure your spot now! REGISTER: https://www.restaurantstrategypodcast.com/two-secrets-profitability-jan ***** It's been a while since I've done one of these... in fact Episode 85 was the last time... so I think we can agree that we are loooooooooong overdue. Today is the first of two Q&A episodes. I put out a request for questions and you guys certainly delivered. Four questions today and another four next week. And don't fret if I don't get to your question; it probably means it was too good to cover in this format. Some were so good I've decided to turn them into their own episodes. We're talking budgets, problem solving, restaurant valuation, catering, and more... all on today's episode of Restaurant Strategy! ***** Want to learn more about the Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 16, 2023
Going for Maximum Profitability with MarginEdge Co-Founder, Bo Davis
#203 - Going for Maximum Profitability with Margin Edge Co-Founder, Bo Davis ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Bo Davis is the Co-Founder and CEO of MarginEdge , a revolutionary piece of software that helps owners and operators see their costs in real time. How do you build a profitable business? By controlling the controllables, of course. And MarginEdge is the best way I know to do that. Not only is he a tech founder, but Bo is also an operator with more than two decades of experience in hospitality. He's smart, passionate, and opinionated... which makes for a great guest. Don't miss this wide-ranging conversation with one of the smartest people in our industry. DEMO: marginedge.com/chip LINKEDIN: https://www.linkedin.com/in/davis-bo/ ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Thu, January 12, 2023
What I Learned From a Year of Travel
#202 - What I Learned From a Year of Travel ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** A few years back I made travel a priority for me and my family. Until three years ago I'd only left the country once in my life... back in high school... and it changed me. So why didn't I go anywhere for the next 25 years? It's a question I can't answer. But I solved the issue in 2019 when I took me, my wife, and our son to Paris. Since then (pandemic aside) I've made travel a priority. In fact, this past year I've been to Los Angeles, San Diego, Orlando, Las Vegas, Columbia, Milwaukee, and Charleston... not to mention London, the Amalfi Coast, and Punta Cana. I know that for many, travel is a luxury. And I do not take it for granted. In fact, I've made it a priority and have worked very hard to be able to travel as much as I do. On today's episode I'm sharing my biggest takeaways from a year spent zig-zagging the globe. ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, January 09, 2023
Leadership 101 with KRP CEO, Troy Hooper
#201 - Leadership 101 with KRP CEO, Troy Hooper ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Troy Hooper is the CEO of Kiwi Restaurant Partners, a management and consulting firm serving the hospitality industry. Put simply, they excel at taking small brands and turning them into big brands. And he's speaking about the common threads that all successful companies have in common. Tons of insights from one of the smartest people in the industry... and HINT HINT... he thinks success has a lot to do with leadership. KIWI RESTAURANT PARTNERS: https://www.krpusa.com/ TROY ON LINKEDIN: https://www.linkedin.com/in/jtroyhooper/ ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Thu, January 05, 2023
Everything I Believe About Running Restaurants
#200 - Everything I Believe About Running Restaurants ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Can you believe it? We made it all the way to Episode 200, and what a wild ride it's been!! On today's show I'm sharing everything I believe about running a successful restaurant. If you're new to the podcast this will give you a really good foundation for moving forward. If you've been with us from the beginning, this will be a great refresher. Running restaurants is not for the faint of heart, but it also isn't rocket science. I'm on a mission to help owners and operators build restaurants that work as hard as they do. Driving profit is simple - not necessarily easy - and it shouldn't be as elusive as it often is. Today's episode is about the building blocks you need to succeed, and the strategy I know you can craft. RESTAURANT BUDGET: https://www.restaurantstrategypodcast.com/offers/GPgAjMU3 Want my Marketing Plan Template or my Marketing Calendar? Email me: chip@chipklose.com ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: <a href="h
Mon, January 02, 2023
Talking Beverage & Branding with Rob Day
#199 - Talking Beverage & Branding with Rob Day ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Rob Day is the Marketing Director for Jack's Abby Craft Lagers . He's responsible for both the distribution of the brand, but also the marketing for the brewery experience. Because of that, he's uniquely qualified to speak to both sides of the discussion. He brings years of experience to the table and has a lot of insights to share... specifically: how we get build better relationships with our vendors to get the support we need. JACK'S ABBY: https://jacksabby.com/ ROB DAY ON LINKEDIN: https://www.linkedin.com/in/robjday/ ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, December 26, 2022
Goal Setting for the Year Ahead
#198 - Goal Setting for the Year Ahead ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** What we do is extraordinary, and no... not everyone could do it. Let's celebrate that for just a second, and use that to propel you forward into your best year yet. With just a bit of planning, you can crush the competition... and I'm going to give you the tools to do it. All on Episode 198 of the podcast! RESTAURANT BUDGET: https://www.restaurantstrategypodcast.com/offers/GPgAjMU3 Want my Marketing Plan Template or my Marketing Calendar? Email me: chip@chipklose.com ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, December 19, 2022
Reconnecting Our People with 7shifts Founder, Jordan Boesch
#197 - Reconnecting Our People with 7Shifts Founder, Jordan Boesch ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Ours is a people business and 7shifts is trying to reinvent how we connect to our employees. Their industry-leading software is hands-down the best on the market, and on today's episode the company's founder explains exactly how they got where they are. More importantly, Jordan explains how his upbringing prepared him for the product he would eventually build. Tons of insights on today's episode. VISIT: https://www.7shifts.com/restaurantstrategy ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, December 12, 2022
Killer Gift Ideas for Restaurateurs
#196 - Killer Gift Ideas for Restaurateurs ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Let's face it... if you don't give your family some suggestions, they're gonna get you crap this holiday season. So I've put together some ideas for you. Books, movies, stocking-stuffers, and more. Link to everything below... RECOMMENDED BOOKS: Purple Cow by Seth Godin - CLICK TO BUY Setting the Table by Danny Meyer - CLICK TO BUY Start with Why by Simon Sinek - CLICK TO BUY Drive by Daniel Pink - CLICK TO BUY Atomic Habits by James Clear - CLICK TO BUY Building a Storybrand by Donald Miller - CLICK TO BUY Post Corona by Scott Galloway - <a href="https://amzn.to/3iAdogc" target="_blank" rel
Mon, December 05, 2022
Using Data to Create More Meaningful Connections with Brightloom CRO, Kellie Zimmerman
#195 - Using Data to Create More Meaningful Connections with Brightloom CRO, Kellie Zimmerman ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Kellie Zimmerman is the President and CRO of a company called Brightloom, and they're helping restaurants use their data to actually drive more revenue and build stronger relationships with their guests. We get into a lot of good stuff on this episode, including personalization and the need for outside-the-box thinking. Listen in! IMPORTANT LINKS: Free Data Health Report - https://go.brightloom.com/data-health-report Brightloom - https://www.brightloom.com/ ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, November 28, 2022
Leadership in Turbulent Times
#194 - Leadership in Turbulent Times ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** The listeners of this show are -- for the most part -- leaders. Do you run a business? Are you responsible for other people? Do you fret about motivation and productivity? Do you have trouble getting others to do what you want? You're a leader. And I understand how hard of a job that is. On today's episode, I'm sharing some of my favorite ideas... mindset shifts for leveling up your leadership. Below you'll find all of the links to my favorite books on being a great leader. IMPORTANT LINKS: "Leadership in Turbulent Times" - https://amzn.to/3XERXdQ "Start With Why" - https://amzn.to/3OFXVXU "Setting the Table" - https://amzn.to/3u5J0wY "Drive" - https://amzn.to/3UcLVhG ***** Want to learn more about my Restaurant Accelerator Mastermind? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, November 21, 2022
Bringing Intentionality to the Hiring Process with Talroo CEO, Thad Price
#193 - Bringing Intentionality to the Hiring Process with Talroo CEO, Thad Price ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** We're at a breaking point with restaurant staffing, and my guest on this week's show has some insights to share. Thad Price is the CEO of Talroo, which takes an advertising approach to finding great talent. Tune in for a bunch of great nuggets! IMPORTANT LINKS: Talroo Website - https://www.talroo.com/ Talroo on LinkedIn - https://www.linkedin.com/company/talroo-official/ Thad on LinkedIn - https://www.linkedin.com/in/thad-price-2368b/ ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule Last chance to get $500 off my Restaurant Recharge Program! Want the promo code? E-mail me directly and I'll send it: chip@chipklose.com
Mon, November 14, 2022
Your Marketing is Broken (Here's How to Fix It!)
#192 - Your Marketing is Broken (Here's How to Fix It!) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I spend most of my week talking with restaurant owners from all over the world, and so it's easy for me to spot trends. There are certain things that all (or most) successful restaurants do. Likewise, there are things that all struggling restaurants have in common. On this week's episode I'm sharing a Top Ten List of sorts... the 10 things that are broken with your marketing. But here's the best part... I'm also sharing the 10 best ways to fix what's broken! ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, November 07, 2022
The Future of Tipping with Kickfin Co-Founder, Brian Hassan
#191 - The Future of Tipping with Kickfin Co-Founder, Brian Hassan ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** KickFin has been a sponsor of this show for a while now, and for good reason. They offer a compelling solution to a really big problem. They're revolutionizing tipping and employee cutlure with their software, and so I wanted to chat with their co-founder to hear his thoughts on the industry. He's as smart as he is thoughtful, and he's offering a ton of data and case studies in this week's episode. CASE STUDIES: https://kickfin.com/ SCHEDULE A DEMO: kickfin.com/demo EMAIL BRIAN DIRECTLY: brian@kickfin.com ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, October 31, 2022
Talking All About Your Tech Stack
#190 - Talking All About Your Tech Stack ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** We're talking all about tech stack, and I'm sharing specific recommendations for the software I think you need in your restaurant! IMPORTANT LINKS: Popmenu - https://get.popmenu.com/lp/restaurant-strategy Margin Edge - marginedge.com/chip 7Shifts - https://www.7shifts.com/restaurantstrategy KickFin - https://kickfin.com/demo/ Sprout Social - https://sproutsocial.com/ Marqii - https://marqii.com/ Bikky - https://www.bikky.com/ MailChimp - https://mailchimp.com/ Sevenrooms - https://sevenrooms.com/en/ Ovation - https://ovationup.com/ ***** Want to learn more about my Group Coaching
Mon, October 24, 2022
Interview with Asheville Restaurateur, Eric Scheffer
#189 - Interview with Asheville Restaurateur, Eric Scheffer ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** After a couple of decades in business, he must be doing something right. Eric Scheffer is as thoughtful as he he smart. He joins me to share all of this staffing secrets. Tune in! IMPORTANT LINKS: https://www.thescheffergroup.com/ https://jettieraes.com/ https://vinniesitalian.com/ https://www.cieloavl.com/ ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule Want to get $500 off my Restaurant Recharge Program? E-mail me directly and I'll send you the discount link: chip@chipklose.com
Mon, October 17, 2022
Two Things All Restaurants NEED to Succeed
#188 - Two Things All Restaurants NEED to Succeed ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I've spent my entire adult life -- 22 years -- working in hospitality. For the past 7 years I've been working primarily as a restaurant consultant and coach, and there are two common threads I see in the restaurants I consult with. The struggling restaurants all lack it, while the places that are killing it have these two things locked down? One on the operations side, and the other dealing with marketing... What are they? OPERATIONS: A path to profitability MARKETING: A clear framework for marketing the restaurant On today's episode we dig into all of that, and I give you simple, actionable ways to put this stuff into practive right away. Tune in! ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, October 10, 2022
Going for the WOW Factor with Woworks CEO, Kelly Roddy
#187 - Going for the WOW Factor with Woworks CEO, Kelly Roddy ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Woworks CEO Kelly Roddy sits down to talk about culture, evolution, and what a brand needs to stay relevant in a changing market. He's helped SaladWorks grow in unimaginable ways, and has helped grow the company's roster of brands in just a few short years. Lots to learn, so listen in! IMPORTANT LINKS: Woworks USA - https://woworksusa.com/ Saladworks - https://saladworks.com/ Fruttabowls - https://fruttabowls.com/ Garbanzo - https://eatgarbanzo.com/ The Simple Greek - https://thesimplegreek.com/ Barberitos - https://www.barberitos.com/ Zoup - https://zoup.com/ ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, October 03, 2022
What Makes Great Hospitality?
#186 - What Makes Great Hospitality? ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** Back in August, my wife and I took a trip to the Dominican Republic... just a quick, 3-day getaway to recharge after a very stressful spring and summer. When I was down there, I couldn't help but pay attention to how we were treated. And it got me thinking: What makes great hospitality? ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, September 26, 2022
Understanding the Impact of Marketing Research with Dr. Ernest Baskin
#185 - Understanding the Impact of Marketing Research with Dr. Ernest Baskin ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin . He went University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research. Enjoy this wide-ranging conversation with one of the smartest people I know. IMPORTANT LINKS: LinkedIn - https://www.linkedin.com/in/ernestbaskin/ ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, September 19, 2022
What a Lemonade Stand Can Teach Us About Business
#184 - What a Lemonade Stand Can Teach Us About Business ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** After 20 years, my family and I made the big move out of NYC. We now live about thirty minutes outside the city in the New Jersey suburbs, and honestly, I couldn't be happier about it. But the one thing my 7-year old son made me promise was that I would let him run a lemonade stand one day. So I happily obliged, but of course, I had to do it my way; I used the experience as an opportunity to teach him about COGS and profit margin, and how to find a target market. Tune in to hear all about it, and to discover what all that can teach us about what we do working at a somewhat higher level. ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, September 12, 2022
Talking Evolution and the Importance of a Growth Mindset with Chef Michael Reed
#183 - Talking Evolution and the Importance of a Growth Mindset with Chef Michael Reed ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Chef Michael Reed is a bit old school. He started his career at the bottom worked his way up through some of California's best kitchens, being mentored by industry giants like Nancy Silverton. He has slowly, quietly been building his empire over the past few years and was kind enought to take time out of his day to chat with me about that growth. Lots of insights, and more than a few good food stories. IMPORTANT LINKS: Poppy & Rose: https://www.poppyandrose.com Poppy & Seed: https://www.poppyandseedoc.com ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, September 05, 2022
Providing Greater Personalization
#182 - Providing Greater Personalization ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 10/10) Welcome to the FINAL installment in a 10-episode arc where I've been breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We're diving into an area that I believe with be a big part of our business strategy moving forward: personalization. ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, August 29, 2022
Niche Audiences
#181 - Niche Audiences ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 9/10) Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward. FURTHER READING: The Long Tail by Chris Anderson - BUY IT HERE Unleashing the Ideavirus by Seth Godin - BUY IT HERE What Technology Wants by Kevin Kelly - BUY IT HERE The Inevitable by Kevin Kelly - BUY IT HERE 1,000 True Fans by Kevin Kelly - READ IT FOR FREE ***** <stro
Mon, August 22, 2022
Rural Urbanites
#180 - Rural Urbanites ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 8/10) Welcome to the eighth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We've seen the reports about how people have fled the cities since the start of the pandemic. Whcih makes sense, right? If office workers no longer are required to be in the office, they can ostensibly work from anywhere... so people are making big changes to their lives. As they leave the cities for suburban and rural markets, they will bring with the certain needs, desires, and expectations. So how can we serve them? ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, August 15, 2022
"Local" as a Response to Supply Chain Issues
#179 - "Local" as a Response to Supply Chain Issues ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 7/10) Welcome to the seventh installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Local, organic, and farm-to-table are marketing buzzwords that most of us are sick of hearing about these days. They feel cheap, and certainly overused. But what if we changed the narrative when it comes to "local"? ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, August 08, 2022
Diving Into the Metaverse
#178 - Diving Into the Metaverse ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 6/10) Welcome to the sixth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're tackling something pretty scary: AR, VR, AI, NTFs, and of course, this metaverse thing that Mark Zuckerberg keeps talking about. We're going to shed some light on all of this and share some ways that brands are already starting to utilize the technology. ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, August 01, 2022
The Great Life Reset
#177 - The Great Life Reset ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 5/10) Welcome to the fifth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. On today's episode we're continuing the conversation we started last week. As 9-to-5 culture disappears, people are taking the time to rethinking everyting from careers to living situations. Where they live has a lot to do with how they live, and individuals have taken these last two years to re-evaluate. So how can we use that to our advantage? ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 25, 2022
Death of the 9-to-5
#176 - Death of the 9-to-5 ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 4/10) Welcome to the fourth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I want to talk about work culture in a post-pandemic world. Why? Because the office culture we grew accustomed to -- the 9-to-5 as it was so lovingly referred to -- is dead. A significant percentage of workers (some estimate between 50-60%) will never return to the office full time. Instead, they'll enjoy remote work, or a hybrid schedule. And that will upend everything from public transportation to real estate... and you guessed it, restaurants. ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, July 18, 2022
The Digital Revolution
#175 - The Digital Revolution ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 3/10) Welcome to the third installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We couldn't possible ignore the role that technology is playing in our economy... and on today's episode I'm not even going to discuss all of the ways operators are integrating tech solutions to build more efficient restaurants. I'm simply focusing on the customer journey and the role that computers and smartphones are playing. ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
Mon, July 11, 2022
The Push for Experiences
#174 - The Push for Experiences ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 2/10) Welcome to the second installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're talking all about how the next generations -- Millenials and Gen Z -- are gathering experiences instead of stuff. These are individuals who are renting at a great rate than the generations above them and switching jobs much more frequently. They own less "stuff" and have largely created lives with greater flexibility than their parents or grandparents. So what exactly does that mean for all of us who run restaurants? ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, July 04, 2022
The Move Toward Convenience
#173 - The Move Toward Convenience ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 1/10) Welcome to the first of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Front and center is this move we're seeing toward convenience. The evidence is all around us... people crave convenience. They're willing to put up with a substandard product and even pay more for that product. Why? Simply because it's more convenient to do so. All summer long we're going to talk about the changing landscape of our world so that we can better serve our patrons, and build a more sustainable restaurant. ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, June 27, 2022
Integrating Hospitality and Tech with Popmenu Co-Founders, Brendan Sweeney and Tony Roy
#172 - Integrating Hospitality and Tech with Popmenu Co-Founders, Brendan Sweeney and Tony Roy ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Popmenu has been a longtime sponsor of this podcast, largely because I'm a big fan of the solutions they provide for restaurant owners. I have raved about their products for a while and even had Brendan Sweeney on the show back in Fall, 2021. Well, Brendan is back... along with co-founder Tony Roy... to talk all about the new features they've rolled out in the last six months. They're sharing insights from the conversations they've had with thousands of other operators, specifically about the integration of hospitality and tech. Curious to learn more? VISIT: https://popmenu.com/restaurantstrategy ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Strategy Session with me: <a href="https://www.restaurantstrategypodcast.com/s
Mon, June 20, 2022
Two Shifts That All Restaurateurs Need To Make!
#171 - Two Shifts That All Restaurateurs Need To Make! ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo . ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I was at a party a few weeks ago, and began chatting with someone NOT in the industry. He asked what I did for a living and I told him that I was a restaurant coach. He gave me a quizzical look -- (I'm guessing he doesn't meet too many restaurant coaches) -- and asked exactly what I did. I explained about some of the programs I run for chefs and operators, and the impact that work has had. He then asked me a GREAT question... "What are the common threads you see across all struggling restaurants?" This episode is a recap of my response. Enjoy! ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program? Click the link to set up a FREE 45-minute Startegy Session with me to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule
Mon, June 13, 2022
Talking Entrepreneurship and Social Change with T2D Founder, Tom Foley
#170 - Talking Entrepreneurship and Social Change with T2D Founder, Tom Foley ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** Tom Foley has a winding background that eventually led him to the restaurant industry. Now he's changing things up from the inside out. IMPORTANT LINKS: T2D - https://www.t2dconcepts.com Roots Southern Kitchen - https://www.rootssoutherntable.com Roots Chicken Shak - https://www.rootschickenshak.com Curious to see if you'd be a good fit for any of my coaching programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, June 06, 2022
Leveraging Third-Party Delivery Apps
#169 - Leveraging Third-Party Delivery Apps ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** What if I told you that third-party delivery apps like GrubHub, DoorDash, and UberEats were the best thing to ever happen to our industry? It's more true than you think. Don't believe me? Tune in if you're willing to give me 20 minutes or so to try to convince you. Oh, and guess what? I'm sharing my best tips for leveraging those apps to explode your revenues. Trust me; it's totally possible! Curious to see if you'd be a good fit for any of my coaching programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 30, 2022
Talking FREE MONEY with CPA, Catherine Tindall
#168 - Talking FREE MONEY with CPA, Catherine Tindall ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Catherine Tindall is here to talk about tax planning, accounting best practices, and how the Employee Retention Credit is basically FREE MONEY for restaurants. Tune in to learn more! IMPORTANT LINKS Dominion Enterprise Services: https://dominiones.com Catherine Tindall on LinkedIn: https://www.linkedin.com/in/ctindallcpa/ Employee Retention Credit: https://www.irs.gov/coronavirus/employee-retention-credit Ready to join our 3-Day Marketing Challenge? It's totally free and you can sign up here: https://www.restaurantstrategypodcast.com/challenge
Mon, May 23, 2022
The Two Problems That Restaurants Are Solving
#167 - The Two Problems That Restaurants Are Solving ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Seth Godin is an award-winning author, a noted public speaker, a podcast host, and very famous blogger. He publishes a daily post and on April 9, he wrote something that I believe has direct applications to what we do in the restaurant industry. This week's episode is short and sweet, but packed with insights. IMPORTANT LINKS Seth's Blog from April 9, 2022: https://seths.blog/2022/04/convenience-and-boredom/ The Akimbo Podcast: https://www.akimbo.link Ready to join our 3-Day Marketing Challenge? It's totally free and you can sign up here: https://www.restaurantstrategypodcast.com/challenge
Mon, May 16, 2022
Finding the Next Great Restaurant Space with Kyle Inserra
#166 - Finding the Next Great Restaurant Space with Kyle Inserra ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** Everything you need to know about Kyle Inserra: TikTok: https://www.tiktok.com/@kyleinserra LinkedIn: https://www.linkedin.com/in/kyleinserra/ Twitter: https://twitter.com/kyleinserra Curious to see if you'd be a good fit for any of my coaching programs? Click the link to schedule a FREE 60-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 09, 2022
6 Ways That Travel Changes Us
#165 - 6 Ways That Travel Changes Us ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** "Travel changes you." That's what they say right? And it's true. I come back different every time I visit another country. I just returned from a 9-day vacation with my family to the Amalfi Coast, and I want to share 6 takeaways with you... observations, insights, and epiphanies that hit me while we were eating our way through Southern Italy. Curious to see if you'd be a good fit for any of my coaching programs? Click the link to schedule a FREE 60-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Mon, May 02, 2022
INTERVIEW with Award-Winning Bar Director, Jonathan Howard
#164 - INTERVIEW with Award-Winning Bar Director, Jonathan Howard ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Restaurant Strategy recently celebrated its 3rd Anniversary, and I'm embarrassed to say that I've sort of ignored beverage. But no more! On this week's episode I'm thrilled to be speaking with my friend and colleague, Jon Howard, all about how to build (and maintain) a profitable bar program. He's sharing tips from his two decades in the industry so do not miss this one. IMPORTANT LINKS Jon Howard's IG: https://www.instagram.com/jonnybhoward/ Chef Sean Brock's IG: https://www.instagram.com/hseanbrock/ The Continental IG: https://www.instagram.com/thecontinentalnashville/ Audrey IG: https://www.instagram.com/audreynashville/ June IG: https://www.instagram.com/june.nashville/ The Continental Website: https://www.thecontinentalnashville.com Curious about any of my Coaching Programs? Schedule a FREE 60-minute Strategy Session to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule
Mon, April 25, 2022
Takeaways from the BAR & RESTAURANT EXPO in Las Vegas
#163 - Takeaways from the Bar & Restaurant Expo in Las Vegas ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Last month I had the privilege of speaking at the BAR & RESTAURANT EXPO out in Las Vegas. It's an event that I've been dying to attend for a few years now, but Covid sort of scrambled those plans. Well, the party was back in full swing and I was thrilled to join a killer lineup of speakers on the first day of the event. On this week's episode I'm sharing my insights from the show itself, and then some of my observations while dining out in the city of sin. Best of all, these are some learnings you can apply directly to your business! Apply for my new 8-week coaching program... FOLLOW THIS LINK: https://www.restaurantstrategypodcast.com/restaurant-recharge-application
Mon, April 18, 2022
INTERVIEW with Mark Kelegian, Owner of LA's Iconic, Randy's Donuts
#162 - INTERVIEW with Mark Kelegian, Owner of LA's Iconic, Randy's Donuts ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** Mark Kelegian is reinventing Randy's Donuts and growing the brand at a breakneck space. The original -- celebrating 70 years in Los Angeles -- still boasts the giant donut on the roof... but Kelegian insists the brand's staying power is due to something else. Hear the good, the bad, and the ugly on this week's episode. IMPORTANT LINKS: Randy's Donuts Website - https://randysdonuts.com LEARN MORE ABOUT RESTAURANT RECHARGE... This is a guided 8-week program to help turn your restaurant around. You'll have daily video lessons to watch on your own, along with simple assignments to help you implement the lessons in your own business. Then we'll have LIVE 60-minute, Group Coaching calls once a week where I can answer questions and help lead you through the materials. The program works if you show up and do the work. The doors close soon, and the program starts May 1. Are you ready to make the money you deserve? JOIN NOW: https://www.restaurantstrategypodcast.com/offers/C5Bx3r7q/checkout
Mon, April 11, 2022
The 10 Biggest Mistakes That Keep Restaurants from Hitting Maximum Profitability
#161 - The 10 Biggest Mistakes That Keep Restaurants from Hitting Maximum Profitability ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT : marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** I've spent the last 22 years working in restaurants. I love this industry and I love the people I get to work with in this industry? But for me the best part is helping those people turn their restaurant around. I've worked with hundreds of restaurants and have compiled my own Top 10 List... the 10 biggest mistakes that keep restaurant owners from hitting maximum profitability. Want to know what they are? Stick around? Want to know how to fix them? Click the link below! * * * * * * * LEARN MORE ABOUT RESTAURANT RECHARGE... This is a guided 8-week program to help turn your restaurant around. You'll have daily video lessons to watch on your own, along with simple assignments to help you implement the lessons in your own business. Then we'll have LIVE 60-minute, Group Coaching calls once a week where I can answer questions and help lead you through the materials. The program works if you show up and do the work. The doors close soon, and the program starts May 1. Are you ready to make the money you deserve? JOIN NOW: https://www.restaurantstrategypodcast.com/offers/C5Bx3r7q/checkout
Mon, April 04, 2022
INTERVIEW: Talking All Things Staffing with One Haus Founder, Mike Hewitt
#160 - INTERVIEW: Talking All Things Staffing with One Haus Founder, Mike Hewitt ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Mike Hewitt runs a hospitality recruiting agency called One Haus, working with owners and operators all over the country. As we continue to struggle through this staffing crunch, I thought this would be a good time to get his perspective. How do you attract top talent? How do you retain top talent? How do you develop your staff for the future? All that and more on this week's episode! IMPORTANT LINKS: One Haus Hospitality Recruiting: https://www.one-haus.com Mike Hewitt's LinkedIn: https://www.linkedin.com/in/mike-hewitt-he-him-a0500561/ REGISTER FOR MY UPCOMING WEBINAR!!! I've put together a FREE 1-hour webinar that I'll be teaching on Monday, April 4 and Wednesday, April 6. It's all about how to turn your restaurant around in 2 months. Possible? Absolutely, as long as you follow my 8 steps. Click the link below to reserve your spot. REGISTER FOR FREE: https://www.restaurantstrategypodcast.com/webinar
Mon, March 28, 2022
Maslow's Heirarchy of DINING Needs
#159 - Maslow's Heirarchy of DINING Needs ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Abraham Maslow was an influential psychologist throughout the 20th century, and arguably his most famous contribution was something called "The Heirarchy of Needs." The theory suggests that once base needs are met, humans simply work up the ladder seeking more intangible achievements. The fifth and final level is self-actualization. I want to apply that work to what we do in our restaurants. I think you'll see there's quite a bit of overlap! IMPORTANT NEWS!!! I've put together a FREE 1-hour webinar that I'll be teaching on Monday, April 4 and Wednesday, April 6. It's all about how to turn your restaurant around in 2 months. Possible? Absolutely, as long as you follow my 8 steps. Click the link below to reserve your spot. REGISTER FOR FREE: https://www.restaurantstrategypodcast.com/webinar
Thu, March 24, 2022
INTERVIEW with the Owners of NYC Favorite, Harlem Shake
#158 - INTERVIEW with the Owners of NYC Favorite, Harlem Shake ***** Harlem Shake is a fan favorite in its namesake neighborhood and they recently branched out into Brooklyn to open a second location. I had the opportunity to sit down with co-owners, Jelena Pasic & Dardra Coaxum , to talk all about systems, growth, and what comes next for this 8-year old brand. IMPORTANT LINKS: Harlem Shake Website - https://www.harlemshakenyc.com Profile in Edible Brooklyn - https://www.ediblebrooklyn.com/2021/harlem-shake-expands-to-brooklyn/
Mon, March 14, 2022
The Push & Pull of Hospitality
#157 - The Push & Pull of Hospitality ***** We've gotten so used to yelling that I wonder if we've forgotten how to whisper. This week's episode is all about the push and pull of hospitality, and I'm inviting you to do a bit more listening than you have in the past. In turn, I think you'll find your customers and staff will be more willing to lean in and listen to what you have to say. Listen in. One quick favor... Take a minute to log a rating and a review on APPLE PODCASTS . Same with SPOTIFY . Thanks!
Mon, March 07, 2022
INTERVIEW: Talking "People" With Author Matt Rolfe
#156 - INTERVIEW: All About "the People" With Author, Matt Rolfe ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Matt Rolfe is a restaurant consultant, public speaker, content creator, and author of the new book You Can't Do It Alone. We are in a people business... we partner with people, employ people, and serve people. And yet we like to carry the weight of the world on our backs. Matt's opinion? We can't. And we shouldn't try. This week we're talking all about the book and what prompted him to write that book. IMPORTANT LINKS: Matt's Website: https://mattrolfe.com Link to purchase the book: https://amzn.to/3CggkEG
Mon, February 28, 2022
Do You Sell T-Shirts in Your Restaurant
#155 - Do You Sell T-Shirts in Your Restaurant? ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** It's not so much about whether or you you sell t-shirts, but rather a question of whether you could. Are you creating the kind of experience that people want to brag about? Are you creating a tribe that people want to be a part of? And if so, are you giving those super-fans a way to show their support? That's what this week's episode is all about.
Mon, February 21, 2022
INTERVIEW with Danielle McCusker, Owner of the Denver-Based Startup, Peer Brands
#154 - INTERVIEW with Danielle McCusker, Owner of the Denver-Based Startup, Peer Brands ***** Danielle McCusker created Peer Brands out of sheer desperation. She was driven to launch a healthy ghost kitchen concept in her hometown of Denver, CO. But after struggling for more than a year to find a space she gave up. It was through that struggle that she realized there was a need in the market... a tool that could help connect landlords and small business owners. Less than a year later Peer Brands was born. What does the company do? Peer Brands is basically like AirBnb, matching small business owners with commercial kitchen space. And it's helping launch a new generation of food service businesses. I had the great fortune of sitting down to chat with Danielle, and I can't wait for you to hear what she's working on. Curious to learn more about her company? Visit: https://www.peerbrands.com
Mon, February 14, 2022
How to Optimize a Restaurant Website
#153 - How to Optimize a Restaurant Website ***** Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** All restaurants need a great website... but what constitutes "great"? On this week's episode I explain what makes a website pop, and what drags it down. Short and sweet... and packed with great insights! ***** Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
Mon, February 07, 2022
What Disney Taught Me About the Future of Hospitality
#152 - What Disney Taught Me About the Future of Hospitality ***** I'm recording this in the closet of my hotel room at Walt Disney World after a whirlwind week here at the parks. Join me as I share my biggest takeaways! ***** Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Mon, January 31, 2022
Pick One Thing & Do It Well
#151 - Pick One Thing & Do It Well ***** Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** In his NY Times bestseller Good to Great , Jim Collins introduces this idea of "The Hedgehog Concept." It's a venn diagram with three overlapping circles... each asking a specific question. The most important of the three goes like this: "What's the one thing you can be the best in the world at?" That's what I want to talk about today. Remember that the opposite of great isn't bad. As Jim Collins suggests in his book, the opposite of great is very good. Let's challenge ourselves to be remarkable. ***** Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
Mon, January 24, 2022
INTERVIEW with Josh Kopel, Host of the Full Comp Podcast
#150 - INTERVIEW with Josh Kopel, Host of the Full Comp Podcast This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Josh Kopel is a restaurauteur, content creator, and host of the Full Comp Podcast. I had the great fortune of appearing on his show, and will soon be the guest host on the new season of his other show, Restaurant Marketing School. But I had the great fortune of sitting with him to chat all about the state of the industry. You'll see over the course of this conversation that we disagree about some things, but what we share is a passion for this industry... and a desire to help those who have built their life around it. I hope you enjoy this one! IMPORTANT LINKS: Full Comp Podcast - https://podcasts.apple.com/us/podcast/full-comp-the-voice-of-the-restaurant-industry-revolution/id1506823506 Josh's website - https://joshkopel.com Josh's FB Group - https://www.facebook.com/groups/milliondollarrestaurant ***** Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Mon, January 17, 2022
Looking 5 Years Into the Future
#149 - Looking 5 Years Into the Future This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** The "restaurant" has gone basically unchanged over the past two centuries, and yet because of the pandemic the world is changing at incredible speeds all around us. Retail, travel, medicine, education, and more... all of it has been upended due to technology and changing consumer behavior over the past twenty years. And yet the restaurant industry resisted. But we can no longer afford to resist the call. On this week's episode I'm walking you through the inevitable changes that will reshape our industry. We can utilize them to make more profitable businesses, or we can get left in the dust. Technology Convenience Compensation Behavior ***** Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Mon, January 10, 2022
INTERVIEW with Bret Csencsitz, Owner of the Relaunched Gotham Restaurant
#148 - INTERVIEW with Bret Csencsitz, Owner of the Relaunched Gotham Restaurant ***** Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability : https://www.restaurantstrategypodcast.com/webinar ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Gotham opened in 1984 and heralded in a new era in American dining. It has a Michelin star, multiple James Beard Awards, and more 3-star reviews in The New York Times than any other restaurant in history (6 total). The restaurant was an institution here in New York City until the pandemic abruptly forced it closed in March 2020. After more than 36 years, the original owners decided to walk away. But Managing Partner, Bret Csencsitz decided to pick up the baton. He spent the last 2 years planning its rebirth and it has risen like the phoenix. Same address, same layout, but a whole new feel. Vibrant art populates the place, and interesting new spaces make it feel brand new. On this week's episode I talk to him about opening a restaurant in the current climate, and how exactly you begin to think about relaunching a brand as beloved as Gotham. ***** Register for my FREE webinar on January 24 a
Mon, January 03, 2022
A System for Everything in Your Restaurant
#147 - A System for Everything in Your Restaurant ***** Interested in joining my mastermind group, RESTAURANT ACCELERATOR? Click the link below and schedule a FREE strategy session: https://www.restaurantstrategypodcast.com/schedule ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** The difference between the "big guys" and the "little guys" is pretty simple: SYSTEMS. The big chains know what they should be making and they empower their management teams to achieve ambitious goals. On this week's episode I want to talk about building systems in key places around your business. ***** Interested in joining my mastermind group, RESTAURANT ACCELERATOR? Click the link below and schedule a FREE strategy session: https://www.restaurantstrategypodcast.com/schedule
Mon, December 27, 2021
INTERVIEW: The Return of Shawn Walchef, King of Smartphone Storytelling
#146 - The Return of Shawn Walchef, King of Smartphone Storytelling This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Shawn Walchef is the host of the Digital Hospitality Podcast and the owner of Cali BBQ in San Diego, CA. He first appeared on the show back on Episode 130 and I just had to have him back to talk all about how to get more social in the new year. We're talking about how to tell compelling stories so that the world discovers you and becomes part of the tribe. Well worth the listen! IMPORTANT LINKS: Digital Hospitality Podcast: https://calibbq.media/podcast-episodes/ Cali BBQ: https://calibbq.media ***** Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Mon, December 20, 2021
The Power of Routine
#145 - The Power of Routine This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** How do you prepare for the year ahead? Some rely on resolutions, while others set a series of ambitious goals. There is no wrong way to do it, but as scientists continue to study the subject of motivation and goal-setting we are getting a clearer picture of the best ways we can set ourselves up for success. For those who need a little inspiration I’m going to share some ideas and insights from a few of my favorite thought leaders. Links to all of the articles and books are listed below! IMPORTANT LINKS: HBR Article - "To Achieve Big Goals, Start With Small Habits": https://hbr.org/2020/01/to-achieve-big-goals-start-with-small-habits MAKE YOUR BED by Admiral William H. McRaven: https://amzn.to/32btrcr ATOMIC HABITS by James Clear: https://amzn.to/3mkf9ND HBR Ideacast Episode 716: https://hbr.org/podcast/2019/12/the-right-way-to-form-new-habits BIG MAGIC by Elizabeth Gilbert: https://amzn.to/3sfvqqZ ***** Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
Mon, December 13, 2021
INTERVIEW with Brendan Sweeney, Co-Founder of PopMenu
#144 - INTERVIEW with Brendan Sweeney, Co-Founder of PopMenu ***** Secure your spot for my FREE upcoming webinar: https://www.restaurantstrategypodcast.com/webinar ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** PopMenu is taking the tech world by storm, providing compelling solution for chefs and operators. They've been a longtime supporter of this show, and I'm glad to be able to bring this conversation to you... all about their incredible journey and the jaw-dropping new features they've just released. EXPLORE POPMENU: https://popmenu.com/restaurantstrategy ***** Secure your spot for my FREE upcoming webinar: https://www.restaurantstrategypodcast.com/webinar
Mon, December 06, 2021
Setting An Intention for The Year Ahead
#143 - Setting An Intention for The Year Ahead ***** INCREASE REVENUE BY 10% WITH OUR FREE E-BOOK: https://chip-klose.mykajabi.com/revenue ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Are you ready for 2022? On this week's episode I'm showing you four things to do to get ready for the new year. Build a budget, cost out your menu, organize your marketing efforts, and commit to changing the culture in your restaurant. Get clear on your goals and attract people who can help you execute that vision. I want 2022 to be your best year yet, and I can show you ways to prepare... but you've gotta meet me halfway and put in the work! IMPORTANT LINKS: Three Template Bundle - https://www.restaurantstrategypodcast.com/offers/YwT7zcFy/checkout ***** INCREASE REVENUE BY 10% WITH OUR FREE E-BOOK: https://chip-klose.mykajabi.com/revenue
Mon, November 29, 2021
INTERVIEW with Carl Orsbourn & Meredith Sandland, Co-Authors of Delivering the Digital Restaurant
#142 - INTERVIEW with Carl Orsbourn & Meredith Sandland This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Carl and Meredith have written a book that is both limely and timeless. Delivering the Digital Restaurant tracks the events that got us to this moment and maps out a future that offers all kinds of incredible opportunities for operators who are hungry for change. The key to profitability, they say, is wrapped up in our ability to rethink what we do and how we do it. Convenience and individuality is going to be paramount in the next decade, and those who fail to recognize that will fail to exist. IMPORTANT LINKS: Order directly from Carl & Meredith: https://www.deliveringthedigitalrestaurant.com Order the book on Amazon: https://www.amazon.com/gp/product/1645439488/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1645439488&linkCode=as2&tag=restauran0e69-20&linkId=226fe096b8c05fd35f94dd228478def1 Continuing Education: https://www.learn.delivery ***** Join me for a FREE 3-day challenge starting on Monday, November 29... get ready for the year ahead so 2022 can be your most profitable one yet: https://www.restaurantstrategypodcast.com/challenge
Mon, November 22, 2021
Top 20 Things That I've Learned From My Guests
#141 - Top 20 Things That I've Learned From My Guests This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Week after week I have the great privelege of chatting with some of the greatest minds in our industry... chefs, operators, marketers, founders, and more. I'm constantly overwhelmed by their generosity, and so I decided to sit down and share some of my all time favorites insights. They are listed in no particular order. I hope this prompts you to revisit some of your favorites... or maybe an episode or two you might've missed. Links and episode numbers are listed before for each. Enjoy! MY FAVORITE INTERVIEW INSIGHTS: #1 - Martin Lindstrom - #112 - “It’s much, much easier to be a small player than a big player.” ( LISTEN HERE ) #2 - Christopher Tunnah - #96 - “A logo doesn’t matter, fonts don’t matter, the business cards don’t matter.” ( LISTEN HERE ) #3 - Peter Fader - #93 - “Frequency, Recency, and Monetary Spend” ( LISTEN HERE ) #4 - Mark Schaefer - #106 - “80% of the marketing is done behind our backs.” ( LISTEN HERE ) #5 - Kelly Cooper - #77 - “There are specific, tangible things you can do to make sure your business appears in relevant searches…. GMB, NAP credentials, backlinks, and reviews.” (<a href="https://restaurantstrategy.castos.com/episodes/interview-
Mon, November 15, 2021
INTERVIEW with Restaurateur and Activist, Yannick Benjamin
#140 - INTERVIEW with Restaurateur and Activist, Yannick Benjamin ***** JOIN THE FREE 3-DAY CHALLENGE: https://www.restaurantstrategypodcast.com/challenge ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Yannick Benjamin is a 25-year veteran of the industry, having working in some of the most illustrious dining rooms in Manhattan. And guess what, more than half that time was spent doing it in a wheelchair. He's recently opened his own restaurant, Contento, in New York's East Harlem neighborhood. In this conversation we talk about the accident that left him paralyzed from the waist down, and the journey he took to become a restaurant owner. Learn all about his nonprofit, Wheeling Forward, and a gym he founded for the disabled community called The Axis Project. IMPORTANT LINKS: Contento - https://www.contentonyc.com Wheeling Forward - https://wheelingforward.org The Axis Project - https://www.axisproject.org La Grenouille - https://la-grenouille.com Lutèce - https://en.wikipedia.org/wiki/Lutèce_(restaurant)
Mon, November 08, 2021
How to Supercharge Your Email List
#139 - How to Supercharge Your Email List This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** An engaged email list is a restaurant's most valuble asset. On this week's episode we're going to talk about what an email strategy looks like, why it's important to the health of your business, and how you can get started and supercharge that list in short order. Tons of tactical advice on this one. Questions? Reach out to me directly: chip@chipklose.com ***** ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
Mon, November 01, 2021
INTERVIEW with Mike McFall, Co-CEO of Biggby Coffee
#138 - INTERVIEW with Mike McFall, Co-CEO of Biggby Coffee ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Mike McFall is Co-CEO of Biggby Coffee, a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas. IMPORTANT LINKS: Biggby Coffee - https://www.biggby.com Biggby Franchising Opportunities - https://www.biggbyfranchising.com GRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261 ***** Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind </
Mon, October 25, 2021
What a Skyscraper Can Tell Us About the Future of Restaurants
#137 - What a Skyscraper Can Tell Us About the Future of Restaurants ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** We are witnessing the death of the 9-to-5. What happens to the world when people can work from anywhere in the world? This week's episode is about that and so much more. I'm sharing 8 trends that are reshaping our industry and our world. IMPORTANT LINKS: NY Times Article about the Empire State Building - https://www.nytimes.com/interactive/2021/09/15/nyregion/empire-state-building-reopening-new-york.html ***** Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind
Mon, October 18, 2021
INTERVIEW with Ethan Falk, Founder and CEO of Virtual Restaurant Group
#136 - INTERVIEW with Ethan Falk, Founder and CEO of Virtual Restaurant Group ***** ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Ethan Falk knows the hospitality industry inside and out, and he's used his experience to help him launch one of the hottest companies in the industry - Virtual Restaurant Group. Home to a handful of unique "ghost" brands, operators are now licensing and executing those concepts out of their existing kitchen to drive as much as $30,000 in additional revenue per brand. LEARN MORE: https://www.virtualrestaurantgroup.com/chip ***** ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
Wed, October 06, 2021
How to Get Past This Staffing Crisis
#135 - How to Get Past This Staffing Crisis ***** ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I reached out a little while back and asked you: What are the biggest challenges you're facing in your business? I got a ton of great responses and it was obvious what you're dealing with: #1 - Struggling with profitability #2 - You're having trouble finding good staff This episode is all about that second issue... I'm sharing my thoughts about how we solve this long-term problem in a meaningful way. I know you're focused on it, and I am here to offer some real solutions. But for everyone who wants more help with the first issue, I've created a Free Video Training to help you understand why profitability is important and how to grow your bottom line. I give tangible ways for you to grow revenue and cut expenses. GET THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
Mon, October 04, 2021
INTERVIEW: Restaurant Marketing That Works with Matt Plapp
#134 - INTERVIEW: Restaurant Marketing That Works with Matt Plapp ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Matt Plapp is the host of America's Berst Restaurants and the CEO and Founder of a company called Restaurant Marketing That Works. His agency works with hundreds of restaurants all over the country to help them acquire new customers and find ways to re-engage them. This episode is packed with great information, plus there's a giveaway at the end. Want to level up? Check it out! IMPORTANT LINKS: America's Best Restaurants - https://americasbestrestaurants.com Matt Plapp's Website - https://mattplapp.com Agency Website - https://restaurantmarketingthatworks.com Matt's newest book - BUY HERE Matt's previous book - BUY HERE Matt's first book - <a href="https://www.amazon.com/Dont-Your-Restaurant-Sales-Restaurants-ebook/dp/B07Q6B78CX/ref=sr_1_3?dchild=1&keywords=matt+plapp&qid=1632347021&sr=8-3" targ
Mon, September 27, 2021
3 Ways to Cut Expenses in Your Restaurant
#133 - 3 Ways to Cut Expenses in Your Restaurant ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic. Visit: stockmfg.co/chip to get get started. ***** Guess what? I wrote another e-book, and just like the first I'm offering it up absolutely FREE. Inside that document I share 10 tips to help chefs and operators cut expenses in their restaurants by as much as 10%. Best of all, they're highly actionable so you can implement them right away. To get you started I'm sharing the first 3 tips on this week's episode. I hope it inspires you to take action and go download the full e-book. Click the link below to get yours today. Cheers! ***** Looking to cut expenses in your restaurant? How about 10 tips you can implement literally overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/expenses
Mon, September 20, 2021
INTERVIEW with Zack Oates, Founder & CEO of Ovation
#132 - INTERVIEW with Zack Oates, Founder & CEO of Ovation ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Do you know what your customers think of you? I mean, truly... what do they say behind your back? If you do third-party delivery, how do you handle quality control? Yes, everything looks good when it goes out the door, but what happens during the 20 minutes it takes to get to the customer? Zack Oates has founded a company to solve just such a problem. He's passionate, driven, and best of all... hospitality-minded. He's created a product that actually helps operators create a better experience AND drive more revenue. Listen in on this week's episode! ***** Click the link below to download my FREE e-book, "How to Increase Revenue by 10% Overnight: https://www.restaurantstrategypodcast.com/revenue
Mon, September 13, 2021
3 Ways to Increase Revenue Overnight
#131 - 3 Ways to Increase Revenue Overnight ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** I've written an ebook. It's called "How to Increase Revenue by 10% Overnight." It's totally FREE and I want all of you to download it. Not because it makes me money... it doesn't... but because it will make you money. I share 10 tips on how to drive additional revenue in your restaurant, and they work. All of them! To convince you to go get the download, I'm sharing the first 3 tips on today's episode. When you decide to go learn about the rest you can click the link below to get the full e-book: https://www.restaurantstrategypodcast.com/revenue
Mon, September 06, 2021
INTERVIEW with Shawn Walchef, Founder of Cali BBQ and Host of the Digital Hospitality Podcast
#130 - INTERVIEW with Shawn Walchef, Founder of Cali BBQ and Host of the Digital Hospitality Podcast ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** I often interview marketers and operators on this show, but very rarely at the same time. Shawn Walchef is the rare exception. He's the founder of Cali BBQ out in San Diego, as well as the host of the Digital Hospitality Podcast. Enjoy this wide-ranging conversation with one of the smartest, most generous people I know! IMPORTANT LINKS: Cali BBQ Website - https://calibbq.media Instagram - https://www.instagram.com/shawnpwalchef/ Facebook - https://www.facebook.com/calicomfortbbq/ YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValley TikTok - https://www.tiktok.com/@calibbq? Twitter - https://twitter.com/calicomfort Digital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2 ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
Mon, August 30, 2021
Subsistence vs. Surplus
#129 - Subsistence vs. Surplus ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** SUBSISTENCE: "maintaining or supporting oneself at a minimum level." SURPLUS: "the amount that remains when need has been satisfied." Today we talk about the differences. More importantly, we're going to adopt a new mindset for managing these two ideas. ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
Sun, August 29, 2021
INTERVIEW with Staffing Consultant, Adriane Mack
#128 - INTERVIEW with Staffing Consultant, Adriane Mack ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Adriane Mack is the Founder of Miss Mack Enterprises, where she helps restaurants grow and develop that staff, to ultimately build more profitable businesses. Her work bridges the gap between hospitality and social impact, and she brings a fresh perspective to the staffing crunch we're all feeling right now. IMPORTANT LINKS: Miss Mack Enterprises - https://www.missmackenterprises.com Instagram - https://www.instagram.com/missmackenterprises/ Facebook - https://www.facebook.com/MissMackEnterprises Twitter - https://twitter.com/adriane_mack LinkedIn - https://www.linkedin.com/in/adriane-mack-1aa48596/ ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue
Mon, August 16, 2021
The Future of QR Codes
#127 - The Future of QR Codes ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Did you know QR codes were invented in 1994? It’s true… Denso Wave is a Japanese company… a subsidiary of Toyota… and they needed a more accurate way of tracking vehicles and parts during the manufacturing process. The system used a sort of bar code… of course we’re all now familiar with those bar codes… but it allowed managers in the stock room and on the assembly floor to see exactly where their inventory was going. We’ve had this technology for more than 25 years and yet it took a pandemic to drive the kind of widespread adoption we now have. On today’s episode I want to talk about how restaurants are using QR codes today… how we might be able to use them in the future… and finally I want to introduce you to a sister technology called NFC, that I believe will change our world in the next 24 months. ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue
Mon, August 09, 2021
INTERVIEW with NY Times Food Photographer, Andrew Scrivani
#126 - INTERVIEW with NY Times Food Photographer, Andrew Scrivani ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** As many of you know my marketing career really started as a food photographer. I shot for dozens of restaurants here in NYC, helping them to create content for their websites, e-blasts, and social media platforms. That makes my conversation with Andrew Scrivani doubly special. On this week's episode we talk all about how to take create photos of your food, and how to find a great food photographer if you find you need a professional. Tons of value and insights on this one! IMPORTANT LINKS: Andrew's website - https://www.andrewscrivani.com/bio Andrew's IG profile - https://www.instagram.com/andrewscrivani/ Speakeasy IG profile - https://www.instagram.com/heyspeakeasy/ Andrew's work - https://www.andrewscrivani.com Andrew's Creative Live class - https://www.creativelive.com/class/food-photography-andrew-scrivani Andrew's Speakeasy Page - https://www.speakeasy.com/speaker/andrew-scrivani Andrew's Book "That Photo Makes Me Hungry" - https://www.amazon.com/That-Photo-Makes-Hungry-Photographing/dp/1682683982 ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK .
Mon, August 02, 2021
The Value of Creating Value
#125 - The Value of Creating Value ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** Zig Ziglar said a lot of great things during his life, but my absolute favorite quote is this: "You can get anything you want in life as long as you help enough other people get what they want." A business exists to solve a very specific problem for a very specific person, and we create value by solving that problem better than anyone else. The key is to solve a problem and then make sure people know that you've solved it. IMPORTANT LINKS: MY FREE E-BOOK - https://www.restaurantstrategypodcast.com/revenue ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK .
Mon, July 26, 2021
INTEVIEW: Chatting Brand Strategy with Vigor Founder, Joseph Szala
#124 - INTEVIEW: Chatting Brand Strategy with Vigor Founder, Joseph Szala ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Joseph Szala is the Founder of Vigor Branding, an Atlanta-based agency that works specifically with restaurants and CPG brands in the food space. He's written a book on what it takes to create a "bullhearted brand" and is sharing insights from his 17 years in business. He's smart, funny, and an all-around nice guy. I feel very lucky to be able to share this conversation with all of you. IMPORTANT LINKS: Vigor Branding: https://vigorbranding.com Support the Kickstarter Campaign: https://www.kickstarter.com/projects/szalapalooza/the-bullhearted-brand-building-bullish-restaurant-brands ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, July 19, 2021
Sharing My Blueprint for Opening Restaurants
#123 - Sharing My Blueprint for Opening Restaurants ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Over the years I've opened 9 different restaurants, and recently it seems like everyone is asking for advice. This makes sense, of course; there are a bunch of second gen spaces becoming available. On this week's episode I'm sharing my 9-Step Blueprint for Opening Restaurants. It's packed with a ton of valuable information. I hope you enjoy! THE ONLY RESTAURANT BUDGET YOU'LL EVER NEED: Download my template: https://www.restaurantstrategypodcast.com/product-shop/p/the-only-restaurant-budget-youll-ever-need ***** Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, July 12, 2021
INTERVIEW: Navigating the Staffing Crisis with Restaurant Consultant, Ken McGarrie
#122 - INTERVIEW: Navigating the Staffing Crisis with Restaurant Consultant, Ken McGarrie ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** Ken McGarrie is a Chicago-based restaurant consultant as well as the author of the brand new book, "The Surprise Restaurant Manager." In this interview we talk about the staffing crisis, and how employers can combat the situation. We talk structure, procedures, and development tactics to build a loyal work force. Ken is hilarious and charming, and an all around smart guy. Glad to know him, and even more excited to introduce him to all of you! IMPORTANT LINKS: KORGEN HOSPITALITY - https://korgenhospitality.com The Surprise Restaurant Manager (Amazon for 99 cents) - https://www.amazon.com/Surprise-Restaurant-Manager-Ken-McGarrie-ebook/dp/B093P5GGBV/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1625858274&sr=8-1 The Surprise Restaurant Manager (The Strand paperback for $14.99) - https://www.strandbooks.com/product/9781736282304?title=the_surprise_restaurant_manager ***** Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, July 05, 2021
The Intersection of Hospitality and Tech
#121 - The Intersection of Hospitality and Tech ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy' in the subject line. ***** Technology is fundamentally reshaping our world... everything from retail to education to medicine and more. The restaurant industry has always been slow to adopt and adapt, and I want to make the case for the bright future of hospitality. On this week's episode I'm sharing four different case studies showcasing the ways our industry is utilizing technology. IMPORTANT LINKS: https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=223635e86f14 https://sevenrooms.com/en/blog/the-rise-of-qr-codes-in-hospitality-during-the-pandemic/ https://tim.blog/2018/10/18/nick-kokonas/ ***** Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, June 28, 2021
INTERVIEW: Restaurant Uniform Entrepreneur, Jim Snediker
#120 - INTERVIEW: Restaurant Uniform Entrepreneur, Jim Snediker ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Jim Snediker is the co-founder of Stock Manufacturing, a Chicago-based workwear company that provides uniforms for some of the country's best restaurants including Soho House and Alinea Restaurant Group. We talk about why uniforms matter and how removing the friction is helping operators from coast-to-coast. His journey has been winding and there's a lot to learn from the way he pivoted to help create this company. IMPORTANT LINKS: Stock Manufacturing - https://stockmfgco.com Get 20% off using the promo code CHIP20 ***** Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, June 21, 2021
Rethinking Your Social Strategy
#119 - Rethinking Your Social Strategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. VISIT: https://popmenu.com/restaurantstrategy ***** Last week I sat with three marketing executives who work for some of the biggest food brands in the country. We got to talking about social media... trading notes and sharing best practices... and something strange happened. We realized that everyone was using a different strategy. Same platforms; different approaches. I'm shielding the names of my colleagues and the companies they work for, but will happily share the strategies and tactics they're using to find success. I hope it helps you build your own strategy. ***** Interested in a FREE 6-minute coaching call with me? E-mail me directly at chip@chipklose.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, June 14, 2021
INTERVIEW: Building a Restaurant Funnel with Lance Popke
#118 - INTERVIEW: Building a Restaurant Funnel with Lance Popke ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Lance Popke is an accomplished restauranteur turned marketer who now runs a company called Restaurant Funnel. They've been a sponsor of this show for the past few months, and I've been increasingly more impressed as I've gotten to learn about what they do. Today's episode is a wide-ranging conversation where we talk both strategy and tactics. Remember that Lance and his team offer a free Marketing Report Card as a way of getting started. If you've been thinking about using his company, do take him up on the offer. Smart guy, nice guy, and a great podcast guest! ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, June 07, 2021
The Triangle Principle
#117 - The Triangle Principle ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** About a year ago I gave a talk about dumbing down marketing so that anyone could understand it. I lovingly coined it Kindergarten Marketing and it was all about using numbers, letters, and shapes to explain complicated marketing concepts. On today's episode I'm going to introduce you to The Triangle Principle. Simply put, it states that to market any product you need to consider three sides: Attraction, Retention, and Evangelism. Today's episode explain how to use these ideas to grow your business. ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, May 31, 2021
INTERVIEW with EatOkra founders, Anthony & Janique Edwards
#116 - INTERVIEW with EatOkra founders, Anthony & Janique Edwards ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Anthony & Janique Edwards created the EatOkra App in 2016 as a way of supporting black-owned businesses in their neighborhood. Over the course of the last five years the app has exploded, now with more than 9,000 listings and 335,000 unique users. They have the unique opportunity of peeking behind the curtain of a lot of businesses, and I sat down with them to chat about everything they've learned in building this community. IMPORTANT LINKS: WEBSITE: https://www.eatokra.com INSTAGRAM: https://www.instagram.com/eatokraTheApp/ FACEBOOK: https://www.facebook.com/eatOkraTheApp TWITTER: https://twitter.com/eatOkraTheApp ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, May 24, 2021
Luxury vs. Commodity
#115 - Luxury vs. Commodity ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000. Okay… so why? On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business. IMPORTANT LINKS: https://www.businessinsider.com/hermes-birkin-bag-realreal-handbag-expert-so-expensive-2019-6 SURVEY: https://www.surveymonkey.com/r/SMWL93V ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, May 17, 2021
INTERVIEW with Renae Scott, CMO of Ike's Love and Sandwiches
#114 - INTERVIEW with Renae Scott, CMO of Ike's Love and Sandwiches ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Renae Scott is the Chief Marketing Officer of a west coast-based restaurant group called Ike's Love and Sandwiches. She brings more than three decades of experience to the job, and really has a clear idea of how to set a true identity for a brand. Hear what she learned from the early days of Carl's Jr. "big juicy burgers" campaigns, and how Ike's personality influences all of the choices the company makes on a daily basis. Tons of wisdom, and a couple good laughs! IMPORTANT LINKS Ike's Website - http://www.loveandsandwiches.com Facebook - https://www.facebook.com/ikesandwiches Instagram - https://www.instagram.com/ikessandwiches/ Twitter - https://twitter.com/ikessandwiches ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, May 10, 2021
Operations + Marketing
#113 - Operations + Marketing ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Marketing of the thing can't make up for the thing. The best way to market a product is to come up with a product worth talking about. This week we're talking all about how to use operations to solve a marketing problem! ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, May 03, 2021
INTERVIEW: Brand Sense and Common Sense with Bestselling Author Martin Lindstrom
#112 - INTERVIEW with Bestselling Author Martin Lindstrom ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Martin Lindstrom is one of the most sought-after consultants in the world, working with brands like Apple, Nike, Disney, and more. We talk branding, marketing, and common sense! IMPORTANT LINKS Martin Lindstrom's website - https://www.martinlindstrom.com Facebook - https://www.facebook.com/MartinLindstrom Instagram - https://www.instagram.com/lindstromcompany/ Twitter - https://twitter.com/martinlindstrom LinkedIn - https://www.linkedin.com/in/lindstromcompany/ GET THE NEW BOOK, MINISTRY OF COMMON SENSE The Last Bookstore (Los Angeles, CA): https://www.shopthelastbookstore.com/search/site/martin%20lindstrom Books & Books (Coral Gables, FL): https://shop.booksandbooks.com/search/site/martin%20lindstrom?utm_source=search&utm_medium=booksandbooks.com The Strand Books (New York, NY): https://www.stran
Mon, April 26, 2021
Surgeons, Jewelers, and Restaurants
#111 - Surgeons, Jewelers, and Restaurants ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** What do jewelers and knee surgeons have to do with the restaurant industry? Listen in to hear some personal stories and ideas for how to build better releationships with your guests. ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, April 19, 2021
INTERVIEW with Sarah Gavigan, Founder of Nashville's Otaku Ramen
#110 - INTERVIEW with Sarah Gavigan, Founder of Nashville's Otaku Ramen ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Food had always been a big part of her life, but it wasn't until her Secodn Act when Sarah Gavigan considered making it a business. After a long career in Hollywood, she returned to her howetown of Nashville and launched a culinary career with a series of pop-ups. Those eventually led to a restaurant of her own - Otaku Ramen. On today's episode we talk all about starting over, going big, finding space, and finding a market for your product! IMPORTANT LINKS Otaku Ramen website - https://www.otakuramen.com Otaku Ramen IG - https://www.instagram.com/otakuramen/ Otaku Ramen FB - https://www.facebook.com/OtakuRamen1 Otaku Ramen Cookbook - https://www.amazon.com/gp/product/0735220069?tag=randohouseinc5606-20 ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, April 12, 2021
Dealing with Difficult Guests
#109 - Dealing with Difficult Guests ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** There’s an old cliche that says, “The customer is always right.” And I think that’s largely true, but misunderstood. We often forget about the second part of the quote. The whole thing goes like this: “The customer is always right; they’re just not all your customers.” This week I want to talk about those people who may not be your customers. In the restaurant industry we call them difficult guests. ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy
Mon, April 05, 2021
INTERVIEW with David Schneider, Director of Ops at Portale Restaurant
#108 - INTERVIEW with David Schneider, Director of Ops at Portale Restaurant This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** "Marketing of the thing can’t make up for the thing." The best way to market a product is to create a product worth buying. On today’s episode I had the great pleasure of sitting down with my longtime friend and colleague, David Schneider. He spent years wiorking with Chef Michael White at the Altamarea Group and is now the Director of Operations for Portale restaurant here in NYC. We spend a good deal of the conversation talking about relationship between operations and marketing. He’s one of the smartest guys I know and also perhaps the nicest. I hope you enjoy this week’s interview. IMPORTANT LINKS: David Schenider's Instagram - https://www.instagram.com/davidschneiderny/ Portale Restaurant - https://www.portalerestaurant.com ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, March 29, 2021
The Best Ways to Increase Check Average
#107 - The Best Ways to Increase Check Average This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** A few weeks back I launched a Patreon Page for people to support the show, and as one of the key perks I decided to create a daily private podcast for all of my supporters. The show is called The Daily Special and episodes are released every weekday. Short, snackable where I share tips and tools you can implement right away. I love the format of the show and I’m having a lot of fun with it. So far we’ve got about a dozen patrons over on Patreon and I want to continue growing that community. To entice you to come join us, I’m sharing the first week of episodes with you here this week on this podcast… 5 back to back episodes that all add up to 25 minutes of fun. I hope you enjoy this special episode of Restaurant Strategy. ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, March 22, 2021
INTERVIEW: Discussing the Marketing Revolution with Mark Schaefer
#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants. IMPORTANT LINKS: Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, March 15, 2021
Transactions, Value, and Price
#105 - Transactions, Value, and Price This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in! ***** Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, March 08, 2021
INTERVIEW: Round Two with Chef/Owner Nathan Mergen
#104 - INTERVIEW: Round Two with Chef/Owner Nathan Mergen This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like. IMPORTANT LINKS 107 State Website: https://107state.com Instgram: https://www.facebook.com/107state/ Facebook: https://www.facebook.com/107state/ Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, March 01, 2021
A Constant Evolution
#103 - A Constant Evolution This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** This week we're shifting our conversation from the PIVOT to an EVOLUTION, and I'm excited to announce the launch of our Patreon Page, as well as a new private podcast called The Daily Special. SUPPORT US: https://www.patreon.com/restaurantstrategy If you have $5 to spare, please come support this show. It will grant you access to our new private podcast... and at the higher tiers you'll find a bunch of other great perks like Q&A sessions, podcast swag, and one-on-one coaching calls with me. Thanks to everyone for helping to grow this community. I'll see you over on Patreon! Happy Listening! Chip
Mon, February 22, 2021
Can Technology Make Restaurants More Hospitable?
#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in! IMPORTANT LINKS Wisely - https://www.getwisely.com Sevenrooms - https://sevenrooms.com Tock - https://www.exploretock.com Toast - https://pos.toasttab.com Lavu - https://lavu.com Breadcrumb - https://upserve.com/platform/restaurant-pos/ BentoBox - https://getbento.com E-MAIL: chip@chipklose.com THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts 2. Follow us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, February 15, 2021
The ABCDs of Marketing
#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market. A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward. THREE SMALL REQUESTS: 1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy ***** Happy listening, Chip Klose
Mon, February 08, 2021
Celebrating 100 Episodes!
#100 - Celebrating 100 Episodes with All of You This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** For our 100th Episode we're going to talk about community... how you build one and nurture one to help guarantee your long-term success. I'm doing that by sharing insights from an industry - Danny Meyer - and using this platform to help share your stories. I've loved getting to know you these past two years, and I feel like we're only just getting started. All of the links are below. Thanks for listening and keep coming back! IMPORTANT LINKS: BentoBox Favorites: https://www.gramercytavern.com https://www.marcforgione.com https://www.collettarestaurant.com https://www.hallschophouse.com/location/halls-chophouse-columbia/ https://www.mightyquinnsbbq.com Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763 Top 10 Episodes to Date: 1. Episode #1 - "What is Marketing" 2. Episode #2 - "Identity" 3. Episode #3 - "Audience 4. Episode #93 - INTERVIEW with Peter Fader 5. Epsiode #96 - INTERVIEW with Christopher Tunnah 6. Episode #15 - 10 Books Every Restaurant Owner Should Read 7. Episode #98 - INTERVIEW with Steven Hall 8. Episode #91 - 10 Metrics You Should Track 9. Episode #77 - SEO Deep Dive with Kelly Cooper of Moz 10. Episode #75 - Building a Marketing Plan That Works FEEDSPOT TOP 20: https://blog.feedspot.com/restaurant_podcasts/ THE MARKETING RULES PODCAST: <a href="https://www.
Mon, February 01, 2021
INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos
#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units. Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it. IMPORTANT LINKS: Mighty Quinn's BBQ: https://www.mightyquinnsbbq.com https://www.instagram.com/mightyquinnsbbq/ https://www.facebook.com/mightyquinnsbbq https://twitter.com/MightyQuinnsBBQ Otto's Tacos https://www.ottostacos.com https://www.instagram.com/ottostacos/ https://www.facebook.com/OttosTacos/ https://twitter.com/ottostacos And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening, C
Mon, January 25, 2021
INTERVIEW: Talking PR with Steven Hall, Owner of Hall PR
#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you. IMPORTANT LINKS: Hall PR: https://hallpr.com https://www.instagram.com/hallpr/ https://www.facebook.com/hallpr https://twitter.com/hallpr E-Mail: steven@hallpr.com And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening, Chip Klose
Mon, January 18, 2021
INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega
#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it. IMPORTANT LINKS: Barcito & Bodega: https://www.barcitola.com https://www.instagram.com/barcitola/ No Relief, No Rent: https://www.noreliefnorent.org And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening, Chip Klose
Mon, January 11, 2021
INTERVIEW: Restaurant Consultant, Christopher Tunnah
#96 - INTERVIEW: Restaurant Consultant, Christopher Tunnah This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** This week I'm chatting with my good friend and colleague, Christopher Tunnah - a guy who's made a career opening restaurants. He's got a killer resume that stretches back two decades working with names like Tom Colicchio, Missy Robbins, Richard Gere, Danny Meyer, and more. He's got some great stories from the trenches, and a bunch of great info to share. Curious? Hit play! And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening, Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, January 04, 2021
The KPIs of Human Connection
#95 - The KPIs of Human Connection This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** In 2021 I'm going to spend a lot of time talking about connnection. With all of the metrics we track, I think we still don't do enough to track the human side of our businesses. Even as I urge all of you to incorporate technology into your operations, I also want to make sure we're taking the time for the "human" side as well. Don't quite know what I'm talking about? Listen in! And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK ***** Happy listening, Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, December 28, 2020
Hindsight is 2020
#94 - Hindsight is 2020 This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** The end of the year is a perfect opportunity to assess the past and start making plans for the future. On this week's episode I'm walking you through my process of analyzing my accomplishments from 2020, and how to set actionable goals for 2021. Sharing insights and personal stories to help you get set for the year ahead. And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK ***** Happy listening, Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, December 21, 2020
INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author
#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE .) On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did. ***** IMPORTANT LINKS: Purchase Peter's book, CUSTOMER CENTRICITY Follow Peter on Twitter Find Peter on LinkedIn Learn more about his new company, Theta Equity Partners ***** If you want to record a message for our 100th episode, I hope you'll click
Mon, December 14, 2020
Should You Spend $500 on Facebook Ads?
#92 - Should You Spend $500 on Facebook Ads? This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** Everyone loves to tell you that you should be advertising on Facebook, and on this week's episode I'm going to put the rumors to bed. Should you be spending money on Facebook Ads? Maybe. I give you some criteria as well as two strategies to consider. ***** Happy listening, Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, December 07, 2020
10 Metrics All Restaurants Should Track
#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** What gets measured gets managed, and on this week's episode I'm discussing 10 diffierent metrics that you should be tracking in your restaurant. What are they? Revenue Expenses Daily Covers Check Average Cover Count Bookings Tip Percentage E-Mail Marketing P-Mix Matrix Profit Margin Employee Paychecks CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need CLICK HERE to get my FREE Cover Count Tracker ***** Happy listening, Chip Klose
Mon, November 30, 2020
When the Pandemic Hits the Holidays
#90 - When the Pandemic Hits the Holidays This week's (SHORT) episode is a passionate rant about what's happening right now in America... the second wave of the pandemic is slamming up against restaurants in what is usually the most profitable time of the year. I told you this was coming, and if you didn't believe me then I hope you'll believe me now... you have to pivot NOW, diversify your revenue streams NOW, and find new ways to serve your customers. ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, November 23, 2020
INTERVIEW: Amin Yazdani, Founder and CEO of Craver App
#89 - INTERVIEW: Amin Yazdani, Founder and CEO of Craver App Amin Yazdani is the Founder and CEO of Craver, a software development company that creates branded apps for restaurants. Fully customizable with integrations with all of the major computer systems a restaurant uses like Loyalty, CRM, and POS. The success of restaurants hinges on our ability to adopt technology and use it to provide a better customer experience. I hope you enjoy this wide-ranging interview! IMPORTANT LINKS: Learn More about Craver: https://craverapp.com E-mail Amin directly: amin@craverapp.com Call the Sales Team: 1-800-688-1916 ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, November 16, 2020
A Blueprint for Achieving Any Goal
#88 - A Blueprint for Achieving Any Goal "A goal without a plan is just a wish." This is the final installment of a 3-episode arc all about systems and goals. We're talking about Peter Drucker once more and a framework he designed back in the 50's called "Managing by Objectives"... just 5 steps that will help you make any goal a reality. IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, November 09, 2020
Setting S.M.A.R.T. Goals
#87 - Setting S.M.A.R.T Goals In 1954 Peter Drucker coined the term S.M.A.R.T. Objectives . It's an acronym meant to help remind you of the best way to make your goals clear and actionable. It stands for Specific, Measurable, Acheivable, Relevant, and Time-Bound. On today's show I'm going to show you how to apply Drucker's philosphy to your own business. IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, November 02, 2020
Goals-Oriented vs. Systems-Oriented
#86 - Goals-Oriented vs. Systems-Oriented Losing 10 pounds is a GOAL, but without a plan you have no hope of getting there. In order to succeed at anything in life, you need a SYSTEM. Changing your eating habits, scheduling time to workout, drinking enough water, getting more sleep. Those are the routines you put into place to make sure you achieve your goal. Goals are great, but without a system they are empty things. On today's show I talk all about the relationship between systems and goals, and share a few ideas for implementing things into your own business. IMPORTANT LINKS: PURCHASE Atomic Habits by James Clear PURCHASE How to Fail at Almost Everything... by Scott Adams READ "Secret of Success: Failure" by Scott Adams (WSJ) ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, October 26, 2020
Q & A Session: Round 2
#85 - Q & A Session: Round 2 A few weeks back I did a Q&A episode and it's been one of my most popular to date. Not only have there been a ton of downloads, but a bunch of you have reached out with follow-up questions... and new questions... and ideas about the future. I love it. So I decided to do another one. Today we're tackling six burning questions from listeners like you: #1) What exactly is a ghost kitchen and how would I set one up? #2) In-house delivery versus third-party delivery services? What are the pros and cons of both? #3) I can't envision getting rid of wiaters entirely, but I realize that technology can help me out. What are some steps I can take? #4) My patrons seem to be nervous about indoor dining? What can I do to make people feel more comfortable? #5) I'd like to open my own restaurant. Is it better to come up with a concept and then find the right space? Or find a good location and then build a concept to fit that space? #6) Restaurants turning to retail... is this a trend that will continue? What about the other way around? IMPORTANT LINKS: Craver App - https://craverapp.com ChowNow - https://get.chownow.com Bento Box - https://getbento.com Talulah’s Table - http://talulastable.com/tt/ Check out the Famous Toastery website ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, October 19, 2020
INTERVIEW: Robert Maynard, CEO & Co-Founder of Famous Toastery
#84 - INTERVIEW: Robert Maynard, Co-Founder of Famous Toastery In this week's episode I chat with Robert Maynard CEO & Co-Founder of Famous Toastery, a chain of successful breakfast spots based out of North Carolina. Passionate, energized, opinionated... and extremely knowledgable. I hope you get a lot from this wide-ranging conversation. Connect with Robert on LinkedIn Check out the Famous Toastery website Learn more about the franchises ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, October 12, 2020
Preparing for the Second Wave
#83 - Preparing for the Second Wave Last week the Governor of New York identified 20 hot spots where virus infection rates were spiking. He and his team took rapid action to curb the spread and shut down a bunch of zip codes across the state. 9 of them were here in NYC, including where I live here in Brooklyn. So I can tell you first hand what it looks like and feels like to see non-essential businesses forced closed once again. The second wave is coming, and I believe it's our responsibility to be ready for another round of shutdowns. I certainly hope I'm wrong, but if I'm not there are things you can do to prepare yourself. #1) Identify all of the potential ways you can can make money if your dining room gets shut down to in-person customers. #2) Put an action plan into place for each of your revenue streams. #3) Make a budget! #4) Exhaust all resources like grants and loans. #5) Make sure your staff is prepared for another shutdown. #6) Gather e-mail addresses now so you can keep in touch with patrons throughout the shutdown. #7) Open a dialogue with your landlord and vendors. #8) Lay out a communications strategy that goes beyond posting on social media. ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, October 05, 2020
Q & A Session: Your Questions Answered!
#82 - Q & A Session: Your Questions Answered! I get questions all the time from clients, listeners, colleagues, friends, and people I went to high school with. And there's been a spike these past few months, so I'm sharing some of my favorites. I hope you enjoy this one! #1) I understand now that I need to diversify my revenue streams. How do I get started with rolling out retail products? #2) I want to get started with video, but it seems like a lot of work. Is it really that important when it comes to marketing my restaurant, and what’s the easiest way to get started? #3) How do I know how to position myself in the market? What if I make the wrong decision? #4) Do you really see iPads replacing waiters in the near future? #5) What’s the biggest danger facing restaurants in the next 2 years? #6) What’s the biggest opportunity you see in the next 12-24 months? #7) Will ghost kitchens help or hurt the delivery apps like Grub Hub and Seamless? #8) Is Tock really the future? #9) I want to open a restaurant after all this. What do you think is an opportunity worth exploring? ***** Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, September 28, 2020
Two Years into the Future
#81 - Two Years into the Future What will dining look like in September, 2022? How will this pandemic change the way patrons dine out, and the way we run our restaurants? Chef Adam Liaw wrote a terrific article about a vision he has of the future. You can read it by CLICKING HERE Check out Adam Liaw's KILLER Instagram feed by CLICKING HERE Explore the Tock Reservation Ticketing System by CLICKING HERE Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Mon, September 21, 2020
INTERVIEW: James Whitelock, Host of The Marketing Rules Podcast
#80 - INTERVIEW: James Whitelock, Host of The Marketing Rules Podcast On this week's epsiode, I'm thrilled to be joined by James Whitelock, Managing Director of Think In Circles, a UK-based Marketing agency, as well as the host of the Marketing Rules Podcast. Less of an interview and more of a conversation about all things marketing - especially how brands can make themselves more appealing to both consumers and employees. Interestingly enough, many of the same things that attract customers also attract passionate workers. IMPORTANT LINKS: CLICK HERE to learn more about James and the work he does with Think In Circles! CLICK HERE to listen to The Marketing Rules Podcast CLICK HERE to find The Marketing Rules Podcast on Apple Podcast CLICK HERE to connect with James Whitelock on LinkedIn And of course, remember that the E-MAIL STRATEGY WORKSHOP is right around the corner. Join me for a Live Online Session on Sunday October 4th. A handful of spots are still available. For less than a hundred bucks, I promise to show you everything I know that works in e-mail marketing! Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop (It's 50% OFF right now!!!)
Mon, September 14, 2020
Admitting You Have a Problem
#79 - Admitting You Have a Problem I'm hosting a Live Online Workshop on Sunday, October 4th called E-MAIL STRATEGY. As you might have guessed, it's all about how to build a comprehensive plan for your e-mail communications. That workshop is all about how to build an integrated system that will help drive revenue... But first I want to convince you of WHY it's important. On today's episode I'm going to try to do just that. Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop (It's 50% OFF right now!!!)
Mon, September 07, 2020
Positioning and Repositioning
#78 - Positioning and Repositioning Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself? The key is to change your focus, meaning what you draw the consumer's attention to. To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again? I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant. P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop (It's 50% OFF right now!!!)
Mon, August 31, 2020
INTERVIEW: An SEO Deep Dive with Kelly Cooper of Moz
#77 - INTERVIEW: Kelly Cooper, Director of Growth Marketing at Moz Back on Episode #16 we did an SEO Crash Course, a quick bird's eye view of the subject. But it's important enough that I wanted to return to the subject. So I went out and found an expert: Kelly Cooper, Director of Growth Marketing at Moz. Tune in to get answers to the follwing: What is SEO? Why is it important? How exactly does SEO work? What are some "low effort, high impact" things I can do to start winning the Google game? IMPORTANT LINKS: Google's Page Speed Insights Google's Mobile Friendly Optimization Moz - Check Your Local Online Presence Tool Moz - Local Moz - Keyword Explorer Moz - Homepage (to see all of the services they offer) I hope this episode helps you get your SEO strategy off the ground. Reach out with any questions. Already Kelly and I are planning a Round Two later this fall. chip@chipklose.com P.S. - Click Here to get the ONLY Restaurant Budget Template You'll Ever Need
Mon, August 24, 2020
Ten Things to Take With You Into the New Normal
#76 - Ten Things to Take With You Into the New Normal What doesn't kill us only makes us stronger. Those of us that can weather this storm will come out better on the other side. We will have learned more about ourselves, our business, and our market. But if you don't bring these lessons with you into the "new normal" you'll have missed out on a valuable learning experience. Here are the 10... actually 11... things I hope you keep close. 10 Takeaways from This Pandemic Remember: It’s all about serving an audience. Reinvention and repositioning are not only possible... but perhaps required You need to diversify your revenue streams Everything is negotiable. Stay nimble. We’re all in this together. Build a reliable system for keeping in touch with your customers. No one has all the answers. Don't stop innovating and improving. We decide what we want our business to be. No more than ever, you need to know your "why." P.S. - Click Here to get the ONLY Restaurant Budget Template You'll Ever Need
Mon, August 17, 2020
Step-by-Step Guide to Creating a Marketing Plan That Works
#75 - Step-by-Step Guide to Creating a Marketing Plan That Works This is a big one... I'm sharing my Marketing Plan outline and walking your through all 8 sections: Strategic Summary The Challenge A Situation Analysis Market Segmentation Marketing Strategy (aka the Marketing Mix) Communications Strategy Projections Conclusion Best of all, there's a freebie that goes along with this episode - a comprehensive outline that explains what each section is and how to successfully complete the Marketing Plan. This episode is packed with information, as is the PDF outline. To download that guide, click the link below: CLICK HERE TO GET THE MARKETING PLAN OUTLINE THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, August 10, 2020
The Devil is in the Details
#74 - The Devil is in the Details This week’s episode is all about the details… the little things that we can do to make an impression on our guests. Because even though we have all different kinds of marketing tools at our disposal, word-of-mouth is still the most powerful tool out there. And word-of-mouth is something our guests do for us. But we can’t leave it all to them… we can’t just serve a great meal and then HOPE they tell their friends and colleagues. No, we have to tip the scales in our direction. Okay, so how do we do that? We give them things to talk about. Now that begs the question… what kinds of things get talked about? That's the question I'm going to invite you to answer for yourself. To give you a bit of inspiration, I'm going to share some of my favorite little details from meals I';ve had over the years. Restaurants featured on this episode: The French Laundry (Yountville, CA) Olmsted (Brooklyn, NY) Bestia (Losa Angleles, CA) Carmines (New York, NY) Le Violon d'Ingres (Paris, FR) Frenchette (New York, NY) Legacy Records (New York, NY) Levain Bakery (New York, NY) Fluke (Newport, RI) Marc Forgione (New York, NY) Lincoln (New York, NY) ...and a few more surprises! THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, August 03, 2020
7 Mindset Shifts to Overhaul Your Business
#73 - 7 Mindset Shifts to Overhaul Your Business After 20 years in the industry, there are tons of little tips and tricks I've learned... like how to design website, how to layout a menu, how to hire and train good staff, and how to properly fold a napkin. Those are things that make me better at my job, things I love to pass along. But then there are the mindset shifts that have helped shape the direction of my career. These are seven top-level strategic shifts that can make a profound difference in your business. They are: MINDSET SHIFT #1 In life, there are things that happen to us… and then there are the stories we tell ourselves about those events. MINDSET SHIFT #2 Shift your focus from PRODUCT to PATRON. MINDSET SHIFT #3 Our guests not here to solve our problems; we are here to solve theirs. MINDSET SHIFT #4 Don’t just be Goals-Oriented; be Systems-Oriented as well MINDSET SHIFT #5 Oxygen Mask Metaphor - build the budget backwards and be willing to change MINDSET SHIFT #6 What are the stories only you can tell? MINDSET #7 We don’t sell food; we sell an experience. THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, July 27, 2020
INTERVIEW: Jake Grim, Founder of the QR Menu System
#72 - INTERVIEW with Jake Grim, Founder of the QR Menu System Table Rock Industries has been a supporter of the Restaurant Strategy Podcast, and over the past few months I've gotten to know the companies founder - a guy by the name of Jake Grim. At just 21 years old, he's bringing a fresh perspective and a whole lot of energy to his cause of helping restaurant owners navigate this challenging time. He grew up on the family farm in Gettysburg, PA and has been involved in his mother's restaurant since he started walking. He understands hospitality and agriculture all too well, and brings a unique point of view to our ongoing conversation about pivoting in the age of Covid-19. THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, July 20, 2020
How to Spot Shifting Foods Trends in a Post-Covid World
#71 - How to Spot Shifting Foods Trends in a Post-Covid World Covid-19 has upended our world, and reordered the daily routines for billions of people. In order to make predictions about the future, Economists and Social Scientists often look at changing Macro Trends. To be sure this global pandemic has reordered life for many of us. On this week's episode we're going to look at five different areas to better understand how Covid-19 has reordered daily life: Technological Trends Economic Trends Regulatory Trends Sociocultural Trends Demographic Trends THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, July 13, 2020
Reinventing the Wheel
#70 - Reinventing the Wheel On this week’s episode we’re going to talk all about reinvention. Why to do it, what it might look like, and how to take those tentative first steps toward redesigning a profitable business. I share a bunch of different suggestions to help spark ideas, which all go back to this idea of diversifying your revenue streams. Think about all the different ways you can make money in your business. THIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE) The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, July 06, 2020
How Marketers Use Storytelling to Sell
#69 - How Marketers Use Storytelling to Sell When I say, “Tell me a little bit about yourself,” how do you respond? Do you say, "Well I’m 5’10”, about 180 pounds, with blue eyes and brown hair?" Of course not! In fact if someone did that in an interview, you’d be like… who is this psychopath. When someone says, “Tell me a little bit about yourself” you respond with a brief bio. If it’s an interview you might talk about where you went to school or the last company you worked for. If you’re meeting someone at a party, you might talk about where you grew up or what you do for a living. We don’t recite facts and figures; we tell a story. Stories bring things to life. They help the listener better understand because the experience becomes relatable. We hear about someone who wins the lottery and we can’t help but put ourselves into those shoes. We hear a song and recognize the emotions they’re describing. We watch a movie and feel something because we empathize with the characters on the screen. Very little of what we do isn’t touched by storytelling. And this is especially true when it comes to running a business. In fact, I believe there are 5 different ways we use stories to market our restaurants: Stories that communicate a brand’s mission… their WHY Stories that spark conversation Stories that validate price Stories that bring deeper appreciation for the product or the brand Stories as mythology. I share a bunch of case studies and examples to illustrate each of these areas, and guide you through some ways to identify stories in your own restaurant. This is the companion piece to episode #53. I hope you enjoy. Of course, I'll also remind you that I'm still selling... The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Mon, June 29, 2020
All About the Freebies and Spreadsheets
#68 - All About the Freebies and Spreadsheets Over the past year I've heard from a bunch of you and the common thread I always seem to hear is how much you love the freebies and giveaways. So I've tried hard to make more of them - workbooks that correspond with a given episode, or cheatsheets, or spreadsheets. Since the start of the year I've tried to provide more resources for you. Anything to help make your lives easier. So on today's episode I'm recapping ALL of the resources I've shared and including all of the links below. Happy listening The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE The Marketing Worksheet (Ep #1) - CLICK HERE The Marketing Pillars Workbook (Ep #2-6) - CLICK HERE The Marketing Ideas Cheatsheet (Ep #13) - CLICK HERE Photo Guide (Ep #22) - CLICK HERE Marathon Workbook (Ep #37) - CLICK HERE True Fans Workbook (Ep #40) - CLICK HERE The V-Day Checklist (Ep #45) - CLICK HERE The Elevator Pitch Cheatsheet (Ep #47) - CLICK HERE The Pivot Cheatsheet (Ep #56) - CLICK HERE Creative Solutions Workbook (Ep #67) - CLICK HERE The Marketing Calendar Template (Ep #42) - CLICK HERE
Mon, June 22, 2020
The Surprising Truth About Creativity and 4 Steps to Harness It
#67 - The Surprising Truth About Creativity and 4 Steps to Harness It Creativity is a renewable resource. It’s one of the few things in this world where the more you mine, the more that appears. Best of all, it’s not reserved for the chosen few… rather it's something we all have at our disposal. Today, I want to talk all about what creativity is, where it comes from, how we can tap into it to grow our businesses, and the best way to inspire your team to do the same. I share a simple 4-step process you can use to start putting these ideas into practice, plus there's a free workbook to help you get going. CLICK HERE to download the CREATIVE SOLUTIONS WORKBOOK
Mon, June 15, 2020
Treading Water vs. Swimming to Shore
#66 - Treading Water vs. Swimming to Shore When it comes to water safety, the data is clear: there are two skills children need to master before they get into a pool. The first is how to swim, obviously. And the other is how to tread water. Those are the two things that can substantially increase their chance of surviving in the off chance that they fall in. But when it comes to business, too many people focus on the latter at the expense of the former. If you're on a boat and you fall overboard, it makes sense to stay put, tread water, and wait for the boat to loop back around and return for you. But in almost every other instance it makes sense to just swim to shore. The metaphor works for restaurants -- especially now as we're in the throes of this global health crisis -- because too many of us are waiting to be saved. Just treading water until some comes to our rescue. On this week's epside we're talking all about changing your mindset... how to go from "treading water" to "swimming to shore." Tim Ferriss -- Interview #1 with Nick Kokonas (10/18/18) Tim Ferriss - Interview #2 with Nick Kokonas (5/6/20)
Mon, June 08, 2020
10 New Marketing Books for Your Nightstand
#65 - 10 New Marketing Books for Your Nightstand Back on Episode #15 I shared my original Top Ten List, and it went so well that I'm going to share ten more. Below you'll find links to all 20 titles so you can purchase them for yourself on Amazon... most (if not all) of the titles are available in book form, as well as on Kindle and Audible. Happy Reading!!! THE ORIGINAL LIST Purple Cow by Seth Godin All Marketers Are Liars by Seth Godin Permission Marketing by Seth Godin Setting the Table by Danny Meyer Start With Why by Simon Sinek Jab, Jab, Jab, Right Hook by Gary Vaynerchuk The Obstacle is the Way by Ryan Holiday To Sell Is Human by Daniel Pink <a href="https://www.amazon.com/gp/product/0316068225/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325
Mon, June 01, 2020
Run the Numbers!
#64 - Run the Numbers! In theory, running a business is a somewhat simple affair. You make a thing and then charge people more for that thing than it cost you to produce it. This is what it means to run a profitable business. And of course, that’s what all of us want, right? To build a business that is inherently profitable… And yet, for years now in the restaurant industry, it’s been death by a thousand cuts. As all costs go up, profitability goes down. And still, as an industry, we’ve just held on tight… determined to maintain the status quo. And yet the numbers don’t lie. They never do. In fact, the numbers tell us what is and is not possible. And that's why this is the perfect time to be talking about this. Best of all, I'm sharing my budget template... the one I built more than a decade ago, and use with all of my clients. It is available now on the Restaurant Strategy website. CLICK HERE to get The ONLY Restaurant Budget You'll Ever Need
Mon, May 25, 2020
INTERVIEW: Richard Jones, CMO of Cheetah Digital
#63 - INTERVIEW: Richard Jones, CMO of Cheetah Digital This week, I’m thrilled to be speaking with Richard Jones, CMO of Cheetah Digital. The company describes itself as a cross-channel customer engagement solution provider. They offer everything from acquisition to loyalty and have worked with some of the world’s biggest brands including American Express, Hilton, Walgreens, and Williams-Sonoma. Over the past two months he’s been working tirelessly to help brands navigate this crisis, and on this week's episode we talk all about what restaurant owners can be doing now to SURVIVE... and what they should be planning to THRIVE. Check out the Cheetah Digital Website Facebook Twitter YouTube
Mon, May 18, 2020
The Problem with "Better"
#62 - The Problem with "Better" Why should I eat at your restaurant instead of the one down the street? Because you’re "better"? Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it. This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
Mon, May 11, 2020
First, Last, Best, Most, Only
#61 - First, Last, Best, Most, Only On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's episode we're going to build on that by exploring these 5 words: First, Last, Best, Most, Only. What do they have in common? They're words used to position a brand at the edges. It's about going to the extremes, and the key to its success is that only one brand can claim a given word. In many ways, it's about exclusivity. There can be only one Harvard, only one Corvette, only one Alinea. It immediately sets a company apart within their particular category. Think of how marketers use these words either explicitly or implicitly in their communications. The iPhone was the FIRST device of its kind, ushering in a new era for devices we came to refer to as smartphones. 2018 was the LAST time you could see Elton John play live, as he traveled the world on his farewell tour. Southwest Airlines is consistently rated BEST in customer service. Facebook has the MOST users of any social network. HBO is the ONLY place where you can see "Game of Thrones." By identifying which of these positions you can adopt (or which ones you already own), you can identify key ways to attract new audiences.
Mon, May 04, 2020
The Power of Positioning
#60 - The Power of Positioning Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers. And companies use it on you every single day, all day long... On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more. ** CLICK HERE to download the Marketing Pillars Workbook **
Mon, April 27, 2020
The Future of Restaurants in Three Phases
#59 - The Future of Restaurants in Three Phases What does the future of our industry look like? This is something I'm been thinking about a lot uring this crisis, and I'm sure I'm not alone. The way I see it, there are three distinct phases: Our immediate future -- meaning today, tomorrow, next week -- and the question is how do we continue to get creative during the shutdown? The near future -- meaning the next 6-9 months. How do we reopen our restaurants, welcome patrons back in, and put them at ease? Especially if the government is still imposing strict social distancing guidelines? The after -- meaning the years to come. When the restrictions all get lifted, what are we going to do to make our businesses more successful than ever before? What will we have learned from all of this, and how will that knowledge shape our industry? Join me for a look at what could be... Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!! ~ CLICK HERE TO LEARN MORE ~
Mon, April 20, 2020
The Four P's of Marketing
#58 - The Four P's of Marketing If you go to school to study Marketing, you’ll likely learn about this in your very first lecture on your very first day. The Four P’s of Marketing are the foundation for just about everything we do… and that’s true for every kind of business out there. Often referred to as the Marketing Mix, it’s a crucial tool to help us understand how best to serve our audience. In reality we’ve talked AROUND this subject before, but have never tackled it HEAD ON. What are the Four P’s? - Product - Price - Promotion - Place Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!! ~ CLICK HERE TO LEARN MORE ~
Mon, April 13, 2020
How to Find, Hire, and Work with a GREAT Food Photographer
#57 - How to Find, Hire, and Work With a GREAT Food Photographer On this week's episode we're talking all about ways to up your content game. One key way to do that is by hiring a professional to come in and shoot your food. I've been a food photographer here in NYC for the past 8 years and so I'm using everything I've learned to help you find a great creative to help you promote your restaurant. Topics covered: #1 - How do you go about finding a good food photographer? #2 - How to negotiate with a food photographer? #3 - How to prepare for the shoot? #4 - Tips for capturing the very best images possible. Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!! ~ CLICK HERE TO LEARN MORE ~
Mon, April 06, 2020
Pivoting Your Business to Ensure Longterm Success
#56 - Pivoting Your Business to Ensure Longterm Success Restaurants all over the country are being forced to do one of two things right now... shut down indefinitely, or pivot to a new model. I believe our ability to stay creative and nimble is going to determine who succeeds in the long term. In that vein I'm sharing 10 ideas from things I've seen myself. Take these ideas and use them... bend them to fit your business. I've included all of them in a cheatsheet. ** DOWNLOAD THE CHEATSHEET HERE ** The episode was inspired by an interview in the New York Times with David Chang. You can read that by CLICKING HERE . LINKS TO TOPICS DISCUSSED ON THE SHOW: New York Hospitality Coalition: https://www.instagram.com/nyhospcoalition/ NY State Senate Legislation Info - 8125A - https://www.nysenate.gov/legislation/bills/2019/s8125 Olmsted IG - https://www.instagram.com/olmstednyc/ Camperdown Elm IG - https://www.camperdownelm.com/online-ordering/south-park-slope/menu Delicious Hospitality Group - https://dhgnyc.com Atrium Dumbo - https://www.atriumdumbo.com/#new-page-3 Beast & Bottles - http://www.beastsandbottles.com Great Performances - https://www.greatperformances.com/blog/category/CovidCooking Craft Reources - https://linktr.ee/craft_newyork Petra and the Beast - https://www.petraandthebeast.com/news-and-updates Amass Distillery - https://www.amass.com Forbes Article about "The Pivot" - <a href="https://www.forbes.com/sites/alizalicht/2020/03/28/how-entrepreneurs-are-pivoting-their-businesses-during-crisis/#2fec8eef2f76" tar
Mon, March 30, 2020
Exactly What We Need... Stories to Inspire
#55 - Exactly What We Need... Stories to Inspire If you find yourself overwhelmed by the news these days, then this is the podcast episode for you. For the past few weeks we’ve been inundated with scary numbers and stories about how the world is falling apart… but I’ll remind you that I’m still here and you’re still here and thousands of other listeners are out there as well. And while our industry has been upended, there are hundreds of restaurants out there with stories to tell… stories to inspire you. So that’s what this week’s episode is all about. I’m sharing six of my favorites: CANLIS (Seattle, Washington) - Link to their NEW WEBSITE & OLD WEBSITE , and an Eater article about the remarkable pivot they've done since this crisis began . DANNY MEYER AND THE GIFT CARDS AT USHG (New York, NY) - Visit their website MASSIMO BOTTURA (Modena, IT)- His daily Kitchen Quarantine videos on IGTV IRMA'S SOUTHWEST (Houston, TX) - and the story of a $9,400 tip LEA (Brooklyn, NY) - their pop-up Italian Market DELICIOUS HOSPITALITY (New York, NY) - visit the Parcelle website Finally a reminder about our two online workshops launching this summer! ~ CLICK HERE TO LEARN MORE ~
Mon, March 23, 2020
What's on the Other Side of This Crisis?
#54 - What's on the Other Side of This Crisis? It's March, 2020. If you’re listening in real time your anxiety level is probably at an 11. All major sports have suspended play, Broadway shows have gone dark, schools across the country are closing, and now restaurants and bars have been ordered to close except for takeout and delivery service. Of course we’re talking about the Coronavirus — Covid-19 — and it is wreaking havoc on the economy… most of all our industry. If you’re a small business owner you are undoubtedly feeling the effects of this global pandemic, and on this week’s episode I want to talk about our community and share some ideas for what you can do to come out stronger on the other side of this disaster. I'm urging everyone out there to stock for a second and view this not as a disaster, but as a much-needed break... a chance to address issues in your business so that you can come out better on the side of this crisis. So my challenge to you is two-fold: If you're like many of the clients I work with, this shutdown is shining a light on some of the issues that exist in your business. Can you take this opportunity to clean up the mess. This shutdown is giving you the time required to both clean up those messes, and put systems and procedures in place so that you come out better in the end. I share personal stories from my own clients... ways they're succeeding and failing, and the toll it's taking. Finally a reminder about our two online workshops launching this summer! ~ CLICK HERE TO LEARN MORE ~
Mon, March 16, 2020
How We Use Stories to Sell
#53 - How We Use Stories to Sell Humans are storytellers. For thousands of years we've used stories to communicate things to each other. It's ingrained in us, and woven through just about every aspect of what we do… most especially in how we conduct commerce. By that I mean, how we TRANSACT… how merchants sell things, and how consumers make decisions about what products to buy. So then how exactly do we use stories to sell? I think they fall into one of 5 categories. Stories that communicate a brand’s mission… their WHY Stories that spark conversation Stories that validate price Stories that bring deeper appreciation for the product or the brand Stories as mythology. I'm sharing stories for a bunch of different restaurants and brands, hoping that you'll find inspiration to apply the lessons to your own businesses. Case studies on Epsiode #53: Niman Ranch (and the guidines for ranchers ) Grgich Hills Estate Alinea Jefferson's Bourbon Olmsted Craft New York The Iron Shop Finally a reminder about our two online workshops launching this summer! ~ CLICK HERE TO LEARN MORE ~
Mon, March 09, 2020
INTERVIEW: Saleem Khatri, CEO of Lavu Inc.
#52 - INTERVIEW: Saleem Khatri, CEO of Lavu Inc. I'm fascinated with how technology and hospitality are intersecting, and baffled at how slow our industry is to adopt new ways of doing things. I put out a call to listeners, asking for anyone who wanted to discuss the subject on the show. Well, I'm thrilled to say that Saleem Khatri answered that call. He is the CEO of Lavu, which as many of you know, was the original iPad POS software. In just 10 years they've captured huge market share and have expanded their offerings to include a bunch of new services: credit card processing, in-store kiosks, and more. Saleem gets to peak behind the curtains of thousands of restaurants, and so he brings a unique perspective to this conversation. He has ideas for how restaurant owners can make their businesses more profitable, predictions about the future, and most importantly... the data to back it all up. This week's episode is a bit of a departure from our normal interview format, but I think there's a lot of great insights to take away. CLICK HERE to visit Lavu's website Contact Saleem through his assistant: makella.matier@lavu.com Finally a reminder about our two online workshops launching this summer! ~ CLICK HERE TO LEARN MORE ~
Mon, March 02, 2020
11 Ways to Capture E-Mail Addresses
#51 - Eleven Ways to Capture E-Mail Addresses As many of you know, I'm offering a pre-sale special for 2 summer workshops. The first is called KILLER CONTENT, all about capturing great food photography. But the second is E-MAIL STRATEGY FOR RESTAURANTS. Think of this week's episode as an "on ramp" of sorts, where I'm teasing out the kind of information you'll get by enrolling in one of the courses. E-Mail Marketing is perhaps the best, most efficient way to keep in touch with your fans and it's amazing to me just how few restaurants use it (or use it properly). One of the biggest objections I hear from chefs and restaurant owners is that they just don't know how to get started... meaning, how to even capture e-mail addresses in the first place. If you've said something like that in the past, then this episode is for you. I share 11 different ways you can start capturing addresses TODAY! Areas covered on today's episode: 1 - Capture during reservations process 2 - Comment Card 3 - POS 4 - WiFi 5 - Website 6 - Content Upgrades 7 - Social Media 8 - E-Mail Signature 9 - In store Signage 10 - Loyalty Apps 11 - Community Events I hope you'll join us this summer for the E-MAIL STRATEGY Workshop. ~ CLICK HERE TO LEARN MORE ~
Mon, February 24, 2020
The REALLY BIG Recap Episode
#50 - The REALLY BIG Recap Episode Fifty episodes feels like a milestone worth celebrating and so that's what we're doing this week. A bunch of listeners have been with us since the very beginning, but the majority of the Restaurant Strategy audience has found us just recently over the past few months... and so I want to recap everything we've discussed so far to provide a strong base of knowledge as we move forward. Topics covered: Defining "marketing"... what is it? Just three questions? Why is "marketing" important, and how can it transform your business? I walk you through my 5 Pillars of Marketing to make sure you understand how to articulate what it is you do and who your product is for. We talk about market research -- how to identify your competitors, and discover new ways to stand out from the crowd. We talk about the tools, tactics, and strategies that are working for restaurants and set us up for future episodes. Important Links: CLICK HERE to get the Marketing Calendar Template CLICK HERE to get the Marketing Pillars Workbook Finally, a reminder that I'm launching two online workshops this summer. Regularly priced at $197, I'm offering spots at 50% OFF until the end of March. CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPS
Mon, February 17, 2020
INTERVIEW: Bob and Kate Carpenter, Sunny Side Kitchen
#49 - INTERVIEW: Bob and Kate Carpenter, Sunny Side Kitchen On this week's episode I had the pleasure of chatting with two Restaurant Stragey listeners, Bob and Kate Carpenter, who run a charming little cafe in Escondido, CA called Sunny Side Kitchen. The restuaurant is listed on Yelp's Top 100 in the United States (yes, the entire country) and is gearing up for their 5th Anniversary Celebration. All of this from a couple of people who, until they opened Sunny Side, had no experience in hospitality. As it turns out though, they've discovered the secret to their success and are sharing it on this week's episode. Topics covered: How a lifetime in journalism helped prepare them for restaurant life Their strategy for handling Yelp reviews The best way for keeping a low overhead How the lessons from Restaurant Strategy helped solidify their plans for future growth How a trip to London inspired them to make changes at Sunny Side Advice for people looking to open their first restaurant Important Links: Sunny Side Kitchen Website Sunny Side Kitchen on Yelp Facebook Page Instagram Feed Finally, a reminder that I'm launching two online workshops this summer. Regularly priced at $197, I'm offering spots at 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag. (We've got just a few left.) CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPS
Mon, February 10, 2020
Marketing Resources and Tools I LOVE
#48 - Marketing Resources and Tools I LOVE Valentine's Day is here and since love is in the air, I'm sharing the tools, courses, websites, and resources that I LOVE... the things that help me market restaurants! My camera, the Nikon D750: As I say over and over... it's crucial these days to be able to show off what it is you do best. We are a visual culture these days and so the best way to attract new customers is to SHOW them what it is you're offering. Photoshop & Lightroom : These are two powerful programs by Adobe that allow me to edit and catalogue my work, and create stunning graphics at the drop of a hat. Canva : This is an easy-to-use site and app that helps beginners create eye-catching visuals. Sprout Social : Social Media Management software that's relatively affordable and extremely user-friendly. Save time and energy by scheduling out your social content. My Marketing Calendar...If you haven't done it yet, CLICK HERE to download my template. Dropbox : a cloud-based powerful file-sharing program Squarespace : Drag-and-drop website builder with tons of stylish design templates Mailchimp : Intuitive and easy-to-use e-mail service provider Seth Godin's Akimbo Workshops and his Akimbo Podcast Do-it-yourself merchandising: UPrinting / Vistaprint / Zazzle Finally this week on Episode #48, I announced a Pre-Sale Special for two online workshops I'm launching this summer. Regularly priced at $197, I'm offering 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag. <a href="https://www.restaurantstrategypodcast.com/onli
Sun, February 02, 2020
Crafting Your Elevator Pitch
#47 - Crafting Your Elevator Pitch CLICK HERE TO DOWNLOAD THE ELEVATOR PITCH CHEATSHEET There are two things that are absolutly crucial to creating a profitable business... understanding WHAT your product is, and identifying WHO it's for. The tricky part, however is articulating those things successfully. In this week's episode we're talking all about building a short, medium, and long elevator pitch for your business. You'll use these for press releases and whenever you find yourself talking to potential investors. More than that, these pitches will become the base for your marketing efforts moving forward. There are three things that are essential for a great elevator pitch: Clarity Efficiency Passion I've put together a freebie for you this week to help you with the assignment. The Elevator Pitch Cheatsheet will show you short, medium, and long pitches for 4 successful restaurant brands, plus it'll walk you through the 4 steps to building a pitch of your own. CLICK HERE TO DOWNLOAD THE ELEVATOR PITCH CHEATSHEET Your assignment then is to write 3 different elevator pitches for your own restaurant.
Fri, March 22, 2019
What is Marketing?
EPISODE #1: What is Marketing? ** Download the 3-Step Marketing Worksheet HERE ** Since this is a podcast all about marketing, I thought we would start off by first agreeing on a definition for marketing . And so that's what this episode is all about... articulating a clear way to talk about a subject that people tend to overcomplicate. For me it's not about fancy jargon or academic explanations. It's simpler than that. And so I'm sharing my approach. What is Marketing? I can sum it up in three questions... What's your product? Who's it for? How can you reach them? In this, the very first episode of Restaurant Strategy, we start building a foundation for the rest of the work we'll do. I know many of you out there are small business owners, putting in countless hours trying to build a profitable restaurant. And so you have limited time. I get it! So do I. Each episode is purposefully short and ends with a short exercise - something you can do right away to start implementing the ideas we talk about here on the show. QUESTIONS? E-mail me directly at chip@chipklose.com ** Download the 3-Step Marketing Worksheet HERE ** CONTINUING EDUCATION: Purple Cow by Seth Godin
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