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My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

S5 E17 · Mon, April 28, 2025
517: 3 Instagram Fixes That Got My Engagement Back
Feeling like Instagram’s out to get you? You’re not alone. In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows. If your reach has flatlined, this is your wake-up call. What’s inside: Why “posting more” won’t fix dead engagement The shift that changed my entire content strategy What’s working right now on Instagram (and what’s totally flopping) How to create content that cuts through the noise The real reason your creative spark is fading – and how to get it back A mindset reframe every creative needs to hear Book A Call With The Team: https://tools.laurahiggins.com/scale
S5 E15 · Tue, April 22, 2025
516: I Hosted a Retreat in Bali… Here’s What Actually Worked
We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business. In this episode, I’m taking you behind the scenes and sharing the 5 biggest things that made it so damn special. Whether you’re planning your own retreat or just craving a peek into how we pulled it off - this one’s for you. You'll learn: The #1 runsheet mistake we made (and what we’ll do differently next time) Why white space - not packed schedules - led to real breakthroughs What surprised me most about what our members actually needed The tiny hire that would’ve saved us big stress Book A Call With The Team: https://tools.laurahiggins.com/scale
S5 E15 · Mon, April 14, 2025
515: My 5-Minute Content Plan (Steal This!)
If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn: Why how-to content isn’t working anymore (and what to do instead) The 3 pillars you need to cut through the AI noise My exact strategy to map out a week of content in under 5 minutes What most creatives get totally wrong about content How to go from ghosting your audience to building real connection The swipe file that gives you 120 hook ideas (and how to get it) Book A Call With The Team: https://tools.laurahiggins.com/scale
S4 E14 · Mon, April 07, 2025
514: The Easiest Way to Add $10k to Your Revenue This Month
Feeling burnt out by long projects, flaky clients, and timelines that never end? This episode shows you how to simplify your service and scale faster using VIP Days—aka the perfect offer for creatives who want to streamline their biz. If you're craving more freedom and more profit, this one's for you. You'll learn: The moment I realised long projects were killing my creativity What a VIP Day really is (and what it’s not) 3 steps to turn your offer into a high-ticket VIP Day Why VIP clients are easier, faster, and more fun to work with How to price your VIP Day (and stop undercharging for your magic) Book A Call With the Team: https://tools.laurahiggins.com/scale
S5 E13 · Mon, March 31, 2025
513: My plan to 8 figures + what I'm learning right now
You know that feeling when you leave a room full of brilliant humans thinking, “Welp… time to level up”? That was me last week. I spent five days with 7- and 8-figure business owners—and I walked away with a whole new playbook. In this episode, I’m sharing the 6 bold CEO shifts I’m making right now (and how you can use them to unlock your next level, fast). You'll learn: The tiny tweak that makes your content and lead magnets way more effective How we’re using custom GPTs to move faster and cut through the noise The question that exposed the real bottleneck in my business Why “more” isn’t the answer—and what to do instead The post-it-note funnel strategy that showed me exactly where we were leaking leads The unexpected shift that helped me break through my capacity ceiling Book A Call With The Team: https://tools.laurahiggins.com/scale
S5 E12 · Mon, March 24, 2025
512: Why People-Pleasing is Secretly Ruining Your Business
If you’ve ever said yes when you really wanted to say no - this one’s for you. I’m sharing how I rewired my people-pleasing habits, built stronger boundaries, and created a business that protects my time, energy, and sanity. In This Episode, You’ll Learn: How to spot people-pleasing habits that are keeping your business small Why people-pleasing is often driven by ego (yep, this one stings) The business guardrails I’ve built to protect my time, energy, and pricing My go-to phrases to say “no” without guilt The mindset shifts that helped me stop overgiving Permission to stop being “nice” at the cost of your freedom More Info: Book A Call With My Team - https://tools.laurahiggins.com/scale Follow me on IG: https://instagram.com/laurahiggins
Mon, March 17, 2025
511: This leadership mistake is costing you millions w/ Shelley Johnson
What makes a leader truly unforgettable—for the right reasons? In this episode, I sit down with my sister, Shelley Johnson , founder of Boldside Consulting , to unpack leadership, personal brand, and the mindset shifts that every creative needs to scale their business. We’re talking real talk on micromanagement, team culture, and why playing small is NOT the answer (plus, a few hilarious family stories along the way). The one question every leader needs to ask: What’s it like to be on the other side of me? Why most managers struggle (and how to actually become a leader people WANT to follow) The micromanagement cycle and how to break free from it How to give direct, honest feedback —without being soul-crushing OR sugarcoating Why building a personal brand is a game-changer for your business and career The biggest mindset shifts that creative business owners need to scale beyond six figures How to handle fear of putting yourself out there and stop overthinking what people think
Mon, March 10, 2025
510: This SIMPLE funnel prints cash
If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot . We’ll cover three essential funnel types , the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated). In This Episode, You'll Learn: The real definition of a funnel (and why every business has one—whether they know it or not) The #1 mistake that’s making your leads disappear before they ever convert Why one funnel, one goal is the golden rule of conversion The 3 core funnels that bring in premium clients (and how to know which one you need) How to sell the next step, not the end game (this is where most people go wrong) Why simplicity wins —and how to avoid the overcomplication trap What key metrics to track so you can optimize (instead of guessing) Want to work with me? Book a Scale Session here - https://tools.laurahiggins.com/scale
S5 E9 · Mon, March 03, 2025
509: Unfiltered: A Conversation with My Sisters on Creativity, Business & Life
This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson , for a raw, hilarious, and unfiltered chat about life, business, and creativity. From navigating career shifts to balancing family and ambition, we’re diving into the real stuff—the highs, the struggles, and everything in between. If you’ve ever felt stuck in your journey or needed a reminder that you’re not alone, this one’s for you. In This Episode, You'll Learn: The unique paths we’ve each taken in business and creativity What we’ve learned about success, failure, and following your gut The behind-the-scenes reality of building a business while raising a family What we learned being in a family band together + a special preview of one of our songs! (lol this part is crazy)
Mon, February 24, 2025
508: Why Every Creative Should Launch a Membership (and How to Start)
Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout . In This Episode, You’ll Learn: The four membership types that work for any business (even service providers!) The biggest mistake most creatives make when trying to build recurring revenue Why keeping your membership open 24/7 might be killing your sales How to sell your membership without feeling salesy (Stu’s messaging hack!) The secret to keeping members for years—without constantly launching Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure memberships Resources & Links: Grab Stu’s new book, Predictable Profits Follow Stu on Instagram Check out Laura’s coaching programs Join the conversation on Instagram
S5 E7 · Mon, February 17, 2025
507: What to Do When Someone Copies Your Work (5 Simple Steps)
How to Handle Copycats in Business (Without Losing Your Cool) Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back. You’ll learn when to take action, when to let it go, and how to protect your brand and intellectual property so you can keep creating with confidence. In This Episode, You'll Learn: ✔️ The first thing to do when you discover a copycat (before reacting emotionally!) ✔️ The difference between inspiration and outright copying—and how to tell the difference ✔️ When to let it go and take it as a compliment✔️ When to take action—and the exact steps to follow ✔️ How to protect your brand, content, and intellectual property legally ✔️ Why originality always wins (and how to stay ahead of copycats!) More Resources from Laura: IG: ⁠https://www.instagram.com/laurahiggins⁠ ⁠Watch and Subscribe on Youtube⁠ Want to work with me? Book a 15 minute Scale Session with the team here: ⁠https://tools.laurahiggins.com/scale
S5 E6 · Mon, February 10, 2025
506: How To Set Goals You Actually Achieve 2025
I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks. You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024! Resources: 🎯 Watch The System – My FREE training showing you how to triple your revenue in less than 12 months: laurahiggins.com/thesystem 📲 Connect with Olly Wood: Follow him on Instagram at @OllyWood and check out his podcast Body Reset . 🚀 Join the Community – Get support, strategies, and real talk with like-minded creatives inside The Next Level Club . Book A Call Here
Mon, February 03, 2025
505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)
Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It) If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock more time, energy, and freedom so you can run your business like a CEO—not a freelancer. In This Episode, You’ll Learn: The real reason creatives hit an income ceiling (and why time is your biggest constraint) How to audit your time and stop leaking hours on low-value tasks Why most creatives operate like freelancers—and how to shift into a CEO mindset The three biggest mistakes keeping you stuck in busy work instead of growth work How to theme your days and redesign your ideal week for productivity and deep work Simple ways to automate, delegate, and systematize so your business runs without you 🎧 Listen now and start reclaiming your time! More Resources from Laura: IG: https://www.instagram.com/laurahiggins Watch and Subscribe on Youtube Want to work with me? Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Hosted on Acast. See acast.com/privacy for more information.
Mon, January 27, 2025
504: Dan Martell - The 3 Revenue Ceilings Holding You Back (and How to Break Through)
Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy Back Your Time , to dive into the three major revenue ceilings every entrepreneur hits—and how to break through them. We explore practical strategies, key hires, and mindset shifts that can help you scale without burning out. Whether you’re working towards your first $300K, aiming for $2M, or scaling beyond $10M, this episode is packed with actionable insights to help you build a business that works for you. The three revenue ceilings ($300K, $2M, and $10M+) and the specific constraints at each stage. Why valuing your time is the first step to scaling—and how to actually let go. The one hire that will change the game for your productivity and mindset. How to lead with confidence and build a team that propels your vision forward. The mindset shifts required to overcome fear, take risks, and break through the pain line. Resources & Links: Dan Martell’s book: Buy Back Your Time Follow Dan Martell on Instagram for his EA SOP: @danmartell More Resources from Laura: IG: https://www.instagram.com/laurahiggins Want to work with me? Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Hosted on Acast. See acast.com/privacy for more information.
Mon, January 20, 2025
503: The Exact Sales Shifts That Helped Me Hit $1m
For years, selling felt uncomfortable and overwhelming—but that mindset was holding me back. In this episode, I’m sharing the exact mindset shifts and sales strategies that helped me overcome my fear of selling and scale my business to $1 million in revenue. You’ll Learn: The #1 mindset shift that made selling feel natural and easy How to sell without feeling “salesy” or pushy Why your fear of rejection is blocking your growth (and how to fix it) The real reason clients aren’t saying yes—and how to change that Simple strategies to close sales with confidence and ease Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, January 13, 2025
502: Create Space for Creativity with Renée Warren
In this episode, I’m joined by the incredible Renée Warren, entrepreneur and founder of The Pink Skirt Project. We dive into the power of creating space in your life and business to unlock your best ideas and step into the next level of success. Renée shares her bold decision to step away from a thriving PR agency, how releasing old identities created room for healing and creativity, and why trusting your gut is essential for growth. If you’ve been holding onto something that no longer feels aligned, this conversation will inspire you to let go and make room for what’s next. You’ll Learn: How holding onto old identities can block new opportunities Why creating space is crucial for creativity and growth How to protect your energy and set boundaries in business The power of saying no so you can say YES to the right things This episode is your permission slip to slow down, reassess, and make bold moves toward a business and life you truly love. Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, January 06, 2025
501: How to Hit Your Business Goals in 2025
Welcome to Season 5 of My Business Playbook. In this quick-win episode, I’m sharing the exact process to set and achieve your business goals in 2025. From focusing on less to setting challenging (but realistic) targets, I’ll walk you through three powerful strategies to stay on track and make this year your most successful yet. Plus, I’ll share six game-changing questions to help you create clarity, momentum, and impact in the year ahead. In This Episode, You’ll Learn: Why focusing on less can help you achieve more. How to set goals that are challenging yet realistic. The importance of tracking, visualizing, and measuring your goals weekly. Six essential questions to guide your goal-setting process for 2025. How aligning your goals with your vision and impact can drive powerful results. Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, December 30, 2024
453: Merry Christmas and Happy New Year from me!
Merry Christmas from me to you! Merry Christmas, Happy Holidays, and cheers to a beautiful, joy-filled end to 2024. I’ll see you back here in the new year, ready to dive into all the goodness that 2025 has in store. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, December 23, 2024
452: Steal My End-of-Year Reset Plan to Prep Your Biggest Year Yet
As we wrap up 2024, it’s time to hit pause, reflect on the year, and prepare for what’s next. In this episode, I’m sharing 5 key reflections from the year and the rituals I use to end the year strong. Think of it as updating your operating system—shedding what’s outdated and making room for new growth. Let’s reset and step into 2025 with intention and clarity. In This Episode, You’ll Learn: How to reflect on your biggest wins, lessons, and joyful moments from the year. Why letting go of outdated habits, offers, or beliefs is key to growth. My end-of-year rituals to celebrate success and plan for the year ahead. How gratitude can rewire your mindset and set the tone for 2025. A simple, actionable way to map your 2025 vision and goals. DM me ‘GRATITUDE’ on Instagram to grab my free swipe file with 24 prompts to reflect on your year. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, December 16, 2024
451: The 3 Game-Changing Moves to Scale Past $30k Months in 2025
You’ve hit consistent $30k months—or you’re hovering just below—and while your business looks successful on paper, behind the scenes, it feels like chaos. What got you here won’t get you to the next level. Surpassing $30k months isn’t about doing more—it’s about doing things differently. In this episode, I’m breaking down the 3 biggest shifts you need to make to break through the messy middle and create a business that scales without sacrificing your freedom. You’ll Learn: How to simplify your offers to scale without creating more chaos. The steps to building a team so you’re no longer the bottleneck in your business. The mindset shifts required to push past your current ceiling and step into the next level of leadership. Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, December 09, 2024
450: Plan Your Best Year Yet: 5 Steps to Start Strong and Hit Your Goals
As the year winds down, it’s easy to get caught up in the chaos of deadlines, parties, and everything else pulling you in different directions. But what if you could end the year strong and step into the new one with clarity, confidence, and a game plan? In this episode, I’m walking you through the five key strategies I use to reflect, reset, and plan for a thriving new year—without the stress. In This Episode, You’ll Learn: How to create your 10X vision and map out your biggest goals for the year ahead. Why “thinking once” about your calendar now can save you major headaches later. The importance of building a business that works for you (not the other way around). How to design your calendar for consistent cash flow and avoid burnout. Why giving yourself permission to start fresh is the ultimate power move for growth. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, December 02, 2024
449: The Truth About Hitting $10K Months as a Creative
In this episode, I’m recording from my brand-new studio (exciting!) and diving into one of the most transformative milestones for any creative: hitting $10K months. I’m sharing my own journey—from scrappy cold-calling to running a multi-million-dollar business—and breaking down what it really takes to reach this 6 figure milestone. You’ll Learn: Why $10k months are such a game-changer for creatives. The 3 strategies you need to hit 6 figures - asap My story of hitting $10k months and why it's still one of my biggest milestones in business Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, November 25, 2024
448: 3 end of year mistakes most creatives make (and how to avoid them)
It’s the final countdown to the end of the year, and I want to help you finish strong. In this episode, I’m sharing the top three mistakes creatives make in these final weeks and how to avoid them. Let’s set you up for success so you can head into the new year with clarity, confidence, and momentum. You'll Learn: How to avoid getting stuck in the busy trap and prioritize your own goals. Why people are buying during the holidays—and how to make offers that convert. The importance of planning now to step into the new year with momentum. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, November 18, 2024
447: Behind The Business with Laura Higgins, Erika Cramer and Toni Bache
I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner. You'll Learn: Why creatives need to embrace the entrepreneur mindset to grow a sustainable business. The importance of investing in yourself before you feel ready (and why it pays off). How to identify and overcome the mindset blocks holding you back from scaling. Why proximity to the right people accelerates your growth. The power of saying “no” to avoid burnout and protect your creative energy. Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, November 11, 2024
446: Transform Your Audience into Clients: The Step-by-Step to Growing a Loyal Community
Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community. You'll Learn: Why building a community is essential for your business How to define your ideal client and create meaningful content Strategies for amplifying your personal brand Tips on choosing the best channels to show up consistently Ways to elevate your reach once your foundation is solid Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, November 04, 2024
445: From $0 to 7 Figures: What it REALLY Took to Start My Business at 23
Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business. From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder. You'll Learn: The mindset shifts that took me from selling coffee beans to selling out my own services How to balance being both the creative and the strategist in your business Why embracing "scrappiness" helped me survive the early days—and how it can work for you My best tips for turning creative skills into a sustainable, scalable business The role community and connection played in my journey, and why they’re essential to any entrepreneur’s success Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, October 28, 2024
444: BTS of My Million Dollar Content Strategy
Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy. You'll Learn: Why amplifying what makes you unique is key to cutting through the noise How I’ve dialled in on my ideal client and use that to drive our content direction The systems and tools we rely on to produce content consistently (and how to simplify your own process) What's currently working in our content strategy—quotes, carousels, Reels, and more The importance of tracking content performance and being curious about the results Tips for building a lean, effective content team (plus some AI tools to make it happen) Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, October 21, 2024
443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn
In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth. You'll Learn: Why the traditional launch model isn’t sustainable for most creatives—and what to do instead. How to create consistent revenue streams without burning out. The importance of making offers regularly and why it's key to your business growth. How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it. Practical steps to move away from the all-or-nothing mindset of launches. How Ross structures his offers and marketing to keep sales flowing year-round. Links: Download Ross's Hook Frames Tool : 10 Energizing Hook Frames Book Mentioned : Accidental Genius by Mark Levy Connect with Ross : Ross O'Lochlainn Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, October 14, 2024
442: Your Dream Income and Freedom Are on the Other Side of THIS Shift
Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom. I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after. You'll Learn: 5 key shifts to get consistency so that you can scale sustainably. Why so many entrepreneurs struggle with inconsistent revenue—and how to fix it The mindset shift that transformed my approach to business growth How to create a consistent pipeline of clients and avoid dry spells How to set up simple systems that keep your business running, even when you’re not Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, October 07, 2024
441: How to Build a Business That Runs Itself with Ryan Deiss
I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day. You'll Learn: Why taking a 30-day vacation is the true test of a scalable business How to map out your processes to create a scalable operating system The importance of documenting critical tasks and assigning accountability How to use scorecards to track and optimize key business metrics When to know it's time to shift from working in your business to on your business Links: Ryan Deiss' YouTube Channel Watch Ryan’s full video on building scalable systems Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, September 30, 2024
440: How to Build Your 4-Day Work Week in the Next 14 Days
Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results? In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days. I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals. You'll Learn: The three major reasons why we overwork—and how to break the cycle How to conduct a time and energy audit to pinpoint where your hours really go The steps to redesign your week for more productivity and creativity How to theme your days for maximum focus and efficiency Why working less won’t hurt your business—and may actually help it grow Real-life examples of business owners who’ve successfully transitioned to a 4-day work week Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, September 23, 2024
439: The Power of Rest: Thriving in Business Without Burnout with Melissa Ambrosini
In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system. You'll Learn : How to recognise early warning signs of burnout before it’s too late Why managing your nervous system is essential for personal and business growth How to craft a business model that supports your well-being and aligns with your life goals The importance of self-care as a daily practice, not just a weekend luxury How to set boundaries and communicate them clearly to those around you How to trust yourself in both business and life decisions Links : Melissa Ambrosini's Website Follow Melissa on Instagram Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, September 16, 2024
438: From Struggling to Thriving: How Polly Tripled Her Photography Business in 9 Months
In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months. You'll Learn: The turning point that led Polly to invest in her business despite financial fears. The practical steps Polly took to scale her business to $30k months How shifting her content strategy helped Polly connect more deeply with her audience. The power of nurturing an email list and why it’s a crucial step for any creative. The importance of selling and connecting through DMs and how it transformed Polly's sales approach. How to overcome self-doubt and build confidence in your offers and services. Links & Resources: Follow Polly on Instagram: Polly Jane Photography Join The Next Level Club: Learn more about the Next Level Club Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, September 09, 2024
437: The Power of Urgency: How to Use Authentic Urgency to Drive Real Results
In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai , to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business. You'll Learn: The psychology behind why deadlines motivate buyers to take action Practical ways to add authentic urgency to your marketing campaigns How to use deadlines effectively in both one-on-one and group offers The difference between urgency and scarcity—and how to use each Common mistakes to avoid when creating time-sensitive offers Links: Follow Jack Born on LinkedIn: Jack Born LinkedIn Check out Deadline Funnel: Deadline Funnel Check out Jack's new software: https://voma.ai Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, September 02, 2024
436: The Simple Path to $100k Months
Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months. We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun. You'll Learn: Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K months faster than you think. How to streamline your systems, outsource the right tasks, and automate processes to free up your time and scale your business efficiently. The high-value, high-impact activities that will drive sales and keep your business growing. Ways to amplify what’s already working in your business to hit 100K months without adding complexity. How to build authority and leadership to establish yourself as a go-to expert in your field and lead a team that scales with you. The mindset shifts needed to overcome roadblocks, let go of control, and step into a higher-level version of yourself for effortless scaling. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want my system to hit $30k months? Join my free training: https://pages.laurahiggins.com/the-system-2 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, August 26, 2024
435: Scaling Your Business the Simple Way with Ben Handler
In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your business without complicating things, and how to make more money from your existing clients without constantly chasing new leads. You'll Learn: Ben’s simple strategies for scaling your business while keeping things streamlined. How to optimise what’s already working in your business to maximise profits. Tips on building a thriving community that supports your growth. The power of focusing on your current clientele to boost revenue. Insights into Ben’s journey from co-founding a major buyer’s agency to running a successful coaching company. If you’re ready to take your business to the next level without adding more stress, this episode is a must-listen. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, August 19, 2024
434: Why Low-Ticket Offers Are Harder Than You Think
In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn: Why selling low-ticket items can feel like an uphill battle. The real reason why high-ticket offers are a game-changer. How to avoid the common pitfalls of low-ticket sales. The secrets to positioning yourself as a premium brand. Why charging more can actually make selling easier. If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth! Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Wed, August 14, 2024
433: Say Goodbye to Ghosting: How to Get a Yes on the Call
Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ultimate questions that will seal the deal every time. Game-changing tips to handle any objection like a pro. How to turn expensive problems into high-paying opportunities. Secret techniques to create urgency and make clients say "yes" on the spot. The mindset shift that will transform your sales success. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Tue, August 06, 2024
432: The Day I Thought My Business Would Fail (And How It Didn’t)
Ugly Crying in a Carwash I’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward. What You'll Learn: How to navigate the emotional rollercoaster of running a business. The importance of taking responsibility without self-blame. Strategies for managing business finances effectively. Turning breakdowns into breakthroughs for sustainable growth. Practical steps to regain control and move forward confidently. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, July 29, 2024
431: How I Support My Nervous System as a 7-Figure CEO
Learn how to maintain a calm nervous system while growing your business. Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without burning out. You'll learn: Why maintaining a calm nervous system is essential for long-term success. The importance of redefining your ideal work week to prevent burnout. How to embed daily self-care practices that genuinely nourish you. The power of asking the right questions to simplify and delegate effectively. Overcoming the fear of rest and embracing a balanced approach to work and life. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Mon, July 22, 2024
430: Brisket and scaling your business
Discover how to get a line of customers out the door for YOUR business. In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line of eager customers waiting for your product or service. The Brisket on Bread Effect: How focusing on simplicity can drive massive demand for your business. Obsess Over Your Craft: Why being obsessed with the details can set you apart from the competition. Stay in Your Lane: The importance of not spreading yourself too thin and sticking to what you do best. Becoming the Best: How doubling down on one thing can position you as an expert and help you scale your business. Overcoming Scarcity Mindset: Why saying no to distractions and niching down can actually lead to more success. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, July 15, 2024
429: Samantha Wills
Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
Tue, July 09, 2024
428: The Ultimate Guide to Hiring a Virtual Assistant (and nailing it the first time!)
In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board. What You'll Learn: Why you should hire a VA before you're completely overwhelmed. How to pinpoint and delegate those time-consuming tasks. Crafting a job description that attracts your dream VA. The best places to find awesome VAs and how to nail the interview process. Why a trial period is crucial to ensure you’ve found the right fit. Other Resources to Check Out: Buy Back Your Time by Dan Martell: Dive deeper into the art of delegation and scaling your business. Link to my episode with Dan AgentSync: Get insights into efficient delegation and team management. Link to my episode with Jess Whatman Hosted on Acast. See acast.com/privacy for more information.
Mon, July 01, 2024
427: How I took 5 weeks off from my business
In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle. What You'll Learn: The mindset shift needed to trust yourself and your team How to build a flexible business model that allows you to step away The importance of planning and clear communication with clients Strategies for systemizing your business operations for consistency and efficiency Effective delegation techniques to build an epic team How to balance rest and occasional work check-ins for a truly restful break If you need help building a business model that serves you, then The Next Level Club (TNLC) is the place for you. Join us to create a business that supports your life, not the other way around. Head to laurahiggins.com/the-system Hosted on Acast. See acast.com/privacy for more information.
Mon, June 24, 2024
426: The most underrated money maker in your business
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits. You'll learn Why focusing on the lifetime value of a client can transform your business. Going the extra mile to fix client issues can pay off big time. Practical tips to keep your best clients and build long-term relationships. Why investing in client satisfaction now leads to greater loyalty and profits later. How excellent service can turn clients into long-term loyal fans. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, June 17, 2024
425: The real reason you aren't where you want to be
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhelmed to thriving and successful. I share practical insights and real-life examples, including the journey of one of our Next Level Club members, to illustrate how you can break through the "pain line" and achieve your biggest goals. You'll learn Discover the mental and strategic shift needed to move from feeling stuck to thriving. Learn why the skills that got you here won't get you to the next level. See the clear difference between "drowning" and "thriving" in your business. Find out what you need to let go of to step into your next level. Go to laurahiggins.com/30 for the full training Hosted on Acast. See acast.com/privacy for more information.
Tue, June 11, 2024
424: 3 Funnels every service provider needs
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strategies to attract, engage, and convert your dream clients. You'll learn: A deep dive into the customer journey: from ice-cold to red-hot leads. The three core funnels and what you need in each one Actionable tips to put these funnels into action and start attracting dream clients left, right, and center. Alisha's simple sales structure to maximise conversions for high ticket offers How to effortlessly convert those dream clients into loyal, long-term customers who can't get enough of what you offer. Website: https://persuasionexperience.com/ instagram: https://www.instagram.com/alisha_conlin_hurd/ Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, June 03, 2024
423: Anaita Sarkar (Hero Packaging)
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, May 27, 2024
422: The Secret to Creating Offers That Clients Can’t Resist
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. ' Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts. From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can’t resist. You'll learn How to make your clients see the true value of what you offer. The secrets to making your deliverables irresistible. How to price your offer and make it a no-brainer for clients to say "yes." Ways to instantly add value and make your offer feel like a steal. The biggest mistake most creatives are making with their offers right now Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Tue, May 21, 2024
421: How rebranding doubled my business in a year
This episode is brought to you by Riverside.fm , the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm . How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year. If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route. You'll discover: Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins. Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands. Current Trends: Understand why personal brands are more effective in today's market. Three Key Strategies: Learn the crucial strategies for building a successful personal brand. Future-Proofing Your Brand: Tips on how to evolve your brand as you grow. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, May 13, 2024
420: Building a high ticket brand w/ Dain Walker
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shares his expert insights on anchoring prices, building a personal brand, Instagram growth strategies, and overcoming obstacles faced by small business owners. Whether you're an aspiring creative or seasoned entrepreneur, Dain's wisdom will inspire you to dominate your market with confidence and clarity. You'll learn: How to elevate your creative services into high-ticket items. How consistent, high-quality content creation can bring in more of your dream clients. The power of personal branding to distinguish yourself in a crowded market. How to sell your services as indispensable solutions to client problems. Dain's strategies to build a Cult Following and attract a dedicated audience. DAIN IG: Dain's Instagram Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, May 06, 2024
419: 10 Rules For Confident Selling
Master the Art of Selling Without Feeling Salesy Episode Summary: Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy. These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authentic and aligns with your values. You'll Learn: How changing your beliefs about selling can transform your approach and results. Strategies to sell with confidence and integrity, without the sleaze. Techniques to overcome the fear of rejection and embrace every sales opportunity. Tips on how not to sabotage your growth by shying away from sales. Ways to make selling a natural and enjoyable part of your business. Mentioned Links: Elevate your sales game with our full system: Join Foundations Today Get in Touch: Follow Laura on Instagram for more insights and tips: Laura's Instagram Discover more valuable resources on our website: Laura's Website Want to take your business to the next level? If you're ready to stop playing small and start earning more, join my masterclass, 3 Ways to $30k, and learn how to scale your monthly income effectively: Join Here This episode is proudly sponsored by Riverside.fm, the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Hosted on Acast. See acast.com/privacy for more information.
Mon, April 29, 2024
418: Mastering Facebook Ads and Funnels with Kwadwo
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Mastering Facebook Ads and Funnels with Kwadwo Get ready to level up your Facebook ads game! In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results. Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to. After this episode you will: - Unlock the secrets to lowering Facebook ad lead costs and boosting ROI. - Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video. - Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro. - Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns. - Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact. **Mentioned Links:** - [The Art of Online Business Podcast](podcast_link) https://www.instagram.com/quayjo/ https://theartofonlinebusiness.com/ Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See
Mon, April 22, 2024
417: Monique Forcella aka The Socialista
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get clients using your Reels. She breaks it down in such a clear way, I promise you'll leave feeling inspired and ready to create. Here’s what you’ll discover in this episode: 👉 How to get clients from your Reels (without going viral or following crazy trends) 👉 Monique's formula for high-performing Reels 👉 The difference between pain point marketing and desire-based marketing (and how to use both) 👉 The power of managing your mindset in online business Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, April 15, 2024
416: Desperate vs. Dream Clients
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients. You'll learn: The 3 essentials you must nail to attract your Dream Clients Why the Desperate Client Cycle is impacting your business mojo (and what to do about it) The practical strategies to shift from desperate to dream clients so you can ENJOY your business again https://pages.laurahiggins.com/foundations-waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, April 08, 2024
415: The scope creep survival guide for creatives
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to legally protect your creative business Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor. In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard your business to finding the right lawyer and avoiding common pitfalls, Tracey's expertise empowers creatives to build intentional and legally protected businesses. You'll discover: the 3 essential steps every creative entrepreneur needs to take to protect their business legally. the power of sorting out your legal foundations how to find the right lawyer for you (and why it's not a "once and done" thing) the most important document in your entire business the BIG mistake most creatives make when it comes to onboarding clients Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, April 01, 2024
414: My journey from $10k to $100k+ months with Nath Higgins - PART 2
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months. You'll learn: The big beliefs we've had to adopt to hit 7 figures Why MORE isn't always the answer Sales, marketing and money tactics that have allowed us to scale Get in touch: IG: https://www.instagram.com/laurahiggins Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, March 25, 2024
413: My Journey from $10k to $100k Months (Part 1)
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually. In Part 1 of this 2-Part series, you'll learn: The six powerful key ingredients that played a pivotal role in this remarkable transformation. The powerful shifts I had to make internally to get this result What nobody wants you to know about hitting 7 figures (the unsexy truth!) Get in touch: IG: https://www.instagram.com/laurahiggins Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, March 11, 2024
411: The Secret Cost of Comparison
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothing back. You'll discover: What's happening in your subconscious when we compare The secret cost of comparison Why we need to acknowledge comparison to remove it's power My practical strategies to tackle comparison and boost your confidence. The transformative power of shifting from comparison to celebration in business. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Mon, March 04, 2024
410: Is LinkedIn the untapped platform for creatives?
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algorithm to grow your creative business. You'll learn: How to Get Clients on LinkedIn How to Optimise and Kickstart Your LinkedIn Profile: Amy's Three-Phased Approach to LinkedIn Success Why LinkedIn is a huge opportunity for creative service providers right now How to Decode and Leverage the Algorithm LINKS: Connect with Amy on LinkedIn: https://www.linkedin.com/in/amylsmithcoach/ Hosted on Acast. See acast.com/privacy for more information.
Mon, February 26, 2024
409: How to stop people pleasing and narrow your niche
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to stop people pleasing and narrow your niche Why narrowing your niche is the first step to success In this Quick Win episode, Laura delves into the age-old dilemma of whether creatives should narrow their niche. You'll learn: Why narrowing your niche is non-negotiable for creatives. Roadblocks to Niching: Uncover the top three obstacles that hinder creatives from honing in on their niche. Confident Niche Narrowing: Learn the three actionable steps to boldly and decisively define your niche. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
Wed, February 21, 2024
408: From Homeless to 8-Figures w/ Goose McGrath
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Scaling an 8-Figure Business on Your Terms We dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset shifts necessary to scale from 6 to 9 figures. We cover: From Homeless to 8 Figures: Goose shares his remarkable journey from homelessness to building an 8-figure business. The Unsexy Truth About Business Growth: Exploring misconceptions surrounding hustle and grind versus manifestation in business growth. Avoiding the Hustle Mindset: Strategies for achieving business growth without succumbing to the hustle mindset and maintaining balance. Mindset Shifts Across Business Levels: Goose reflects on the mindset shifts required to scale from 6 to 9 figures and the personal growth journey accompanying each level. Follow Goose on Instagram https://www.instagram.com/goosemcgrath/ Hosted on Acast. See acast.com/privacy for more information.
Tue, February 13, 2024
407: Buy Back Your Time w/ Dan Martell
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must-read for any entrepreneur who wants to build a business without burning out. You'll learn: 👉 How to succeed in business while enjoying more freedom than you ever imagined 👉 Why you're probably hiring the wrong people for your business 👉 Dan's signature "Buyback Principle" for busy entrepreneurs Want to get your hands on the book? CLICK HERE 📕 Hosted on Acast. See acast.com/privacy for more information.
Mon, February 05, 2024
406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business. Gavin shares a three-step framework to help you navigate the world of business finance. You'll Learn: Gavin's three-step framework for profit How to simplify and interpret complex financial reports Gavin's simple formula to increase your profit Why regularly reviewing profitability, net worth, and cash flow is essential for success Links and resources Explore more at The Profit Analyst and discover Gavin's offerings. Follow Gavin on Instagram here: https://www.instagram.com/theprofitanalyst/ Download Gavin's FREE Profit Calculator here: https://pages.theprofitanalyst.com/calculator Hosted on Acast. See acast.com/privacy for more information.
Mon, January 29, 2024
405: What to do when Instagram feels like a ghost town
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Hosted on Acast. See acast.com/privacy for more information.
Mon, January 22, 2024
404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023. We chatted all things about growing your creative business, I hope you enjoy the listen. Hosted on Acast. See acast.com/privacy for more information.
Mon, January 15, 2024
403: Stepping into your main character energy in 2024
Stepping into your main character energy in 2024 In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business. You'll learn: The Main Character Mindset: Discover the mindset shifts needed to embody leading lady energy. Confidence and Competence: How confidence and competence go hand in hand for true success. Unapologetic Authenticity: Embrace your quirks and uniqueness without apology. Magnetic Presence: Learn to draw people in with your captivating presence. Fearless Pursuit: Say goodbye to playing small and boldly go after your desires. Adventurous Spirit: Find the magic and fun in your life journey. Purpose-Driven Action: Understand the power of fighting for a cause larger than yourself. Join me in the 2024 growth plan: laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.
Mon, January 08, 2024
402: 5 Marketing Predictions for 2024
Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business. You'll discover: My top 5 marketing predictions for 2024 (and how to implement them for YOUR business) The types of content I'll be testing this year The cheap tools you can use to create epic content My simple engagement driving CTAs How I'm leveraging AI this year Join my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney) https://pages.laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.
Mon, January 01, 2024
401: Quick Win: Next Level Goals
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Sun, December 24, 2023
353: Merry Christmas from Me! (5 minutes)
Merry Christmas from the Team and I. ❤️ Hosted on Acast. See acast.com/privacy for more information.
Mon, December 18, 2023
352: Goodbye 2023, Hello 2024: How to Reflect, Reset, and Recharge for the New Year
Power Down 2023 and Power Up 2024 with This Simple Exercise In this Quick Win episode of "My Business Playbook," we're sharing a simple and effective strategy to close out the year on a high note and hit the ground running in the new year so that you can finish strong and start fresh. You'll Learn How To: Reflect on your wins and progress from the past year Learn from your lessons and use them to your advantage Set intentions for how you want to show up in the new year Determine who you want to become and where you want to improve Create a clear vision for a successful and fulfilling year ahead Mentioned Links/Resources: Rest and Recover Workbook - (link to come) Focus Flow Spotify Playlist - Here Hosted on Acast. See acast.com/privacy for more information.
Mon, December 11, 2023
351: 7 mindset shifts that doubled my business
In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success. You'll Learn: 7 Mindset Shifts: The crucial shifts that have propelled my business forward. Investing in Yourself: Unpacking why working on YOU is the most important investment for business growth. Behind the Scenes of 2023: A candid look at some of my biggest learnings and experiences from the past year. Join The Next Level Club here: laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.
Thu, December 07, 2023
350: How to Scale Your Creative Business with the Right Virtual Assistant
Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. Today we are joined by Jess Whatman, the Founder & CEO of AgentSync, a company dedicated to helping small business owners scale by connecting them with skilled Filipino virtual assistants. The Good Stuff You'll Learn: The big mistakes people make when hiring and onboarding their first VA and how to avoid them. Common misconceptions about hiring a VA and what you need to know. The types of creative tasks VAs can handle and any limitations they might have. How to find the right virtual assistant for your needs How to know the right time to hire your first VA Ready to take your business to the next level in the new year? Apply to join The Next Level Club here - laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.
Mon, November 27, 2023
349: How to Scale Your Ecommerce Business with Jay Wright
Meet Jay Wright, from Ecommerce Equation Jay Wright is not just an ecommerce growth expert, but also a mentor to a community of over 1000 ecommerce business founders. His mission is simple – to give established ecommerce business owners a clear and compelling path to scale, providing them with all the tools, knowledge, and resources they need to succeed, all without being reliant on a third party. Jay has successfully transformed countless online stores into profitable ventures with his proven 3-part system. The Good Stuff You'll Learn: Jay's 3-part system for ecommerce business growth The #1 thing to focus on in your business (hint: it's not what you think) What sets successful ecommerce brands apart from the competition The latest trends in Facebook and TikTok ads The importance of mindset in achieving business goals Follow Jay on Instagram: https://www.instagram.com/jaywrightofficial/ Follow Ecommerce Equation on Instagram: https://www.instagram.com/ecommerceequation/ Apply to work with Jay: https://www.ecommerceequation.com.au/ Hosted on Acast. See acast.com/privacy for more information.
Tue, November 21, 2023
348: How Cassie went from $5k Months to $23k Months
In today's episode, I'm chatting with our rockstar club member, Cassie Daniels. Cassie has pulled off something seriously epic. She's gone from the rollercoaster ride of $5k months with zero recurring revenue to bringing in $23k per month - all in just 10 months! You'll Learn: How Cassie broke free from the feast or famine cycle and hit consistent $23k months The magic of The Signature Offer framework that made her services a no-brainer for clients The secret sauce behind The Magnetic Content System that transformed her marketing Our famous Shake the Tree formula that turned her audience into paying customers The boost in confidence she found to hike up her prices and introduce a recurring revenue model Follow Cassie on Instagram here: https://www.instagram.com/cassieellen_video/ Apply to Join The Next Level Club here: https://laurahiggins.com/the-next-level-club Hosted on Acast. See acast.com/privacy for more information.
Mon, November 13, 2023
347: Tears, Snot, and Self Doubt: My Unfiltered Business Journey
The real, raw, and unfiltered struggles of building a business from the ground up (and what Instagram never shows you) I share a raw and personal story of a particular day that was full of ugly crying, snot and self doubt - and how you can get through the tough days in business. You'll Learn: How to build resilience and persevere through tough times. Strategies for managing the emotional ups and downs of entrepreneurship. Tips for embracing the journey and finding joy in the challenges of building a business. Why Instagram isn't reality What I wish I knew when I started my business Want to join me in The Next Level Club? Apply Here Hosted on Acast. See acast.com/privacy for more information.
Mon, November 06, 2023
346: Mastering the art of public speaking (even if you hate it!)
Today we are joined by Annelise McCarthy of Her Speaking Coach. Annelise is a Women’s Speaking Coach who empowers women to master the skills of confidence, communication and public speaking You'll learn: - The biggest mistakes most people make when public speaking - How to ditch filler words like "um" "ah" and "like" for good - Why public speaking is a secret weapon for ALL business owners Visit Annelise's channels here: http://www.herspeakingcoach.com https://www.instagram.com/herspeakingcoach/ Looking to grow your creative business? Apply to join The Next Level Club here - laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.
Mon, October 30, 2023
345: The 5 Levels of a Successful Course
So you want to launch a course but don't know where to start? Launching a successful course isn’t just about great content; it’s a blend of planning, marketing and top-notch delivery. However, most creatives don't see results because they make simple mistakes. You'll Learn: The top 3 mistakes most creatives make when creating or launching their courses The 5 levels EVERY course creator needs to unlock How to stop procrastinating and finally launch your dream course Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN: LINK Want to join me for The Next Level Workshop? https://laurahiggins.com/event Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN Hosted on Acast. See acast.com/privacy for more information.
Mon, October 23, 2023
344: Nailing the journey from freelancer to entrepreneur
Join me LIVE in Sydney this November for 1 day only. Join me at 'The Next Level Workshop' - only 9 tickets left. laurahiggins.com/event Can't join live? I have just released a virtual only ticket just for you. Visit laurahiggins.com/event to grab a spot. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 16, 2023
343: 3 no-cost ways to get clients before Christmas
How to get clients before Christmas in your creative business With the holiday season just around the corner, it's time to talk business. In today's Quick Win episode, we're breaking down the dos and don'ts of your Christmas marketing strategy. I'll dish out three common slip-ups to avoid, spill the beans on three budget-friendly marketing tricks, and show you how to turn this festive season into a launchpad for a killer 2024. What You'll Learn: The 3 Big Mistakes MOst People Make in the Lead Up to Christmas: We're starting off with the three mistakes practically everyone makes in the lead-up to Christmas. Let's make sure you're not one of them. Marketing Hacks That Won't Break the Bank: No need to empty your pockets for marketing magic. We're sharing three down-to-earth strategies that pack a punch without costing a cent. Setting Up 2024 for Success: This isn't just about the holidays. We're laying the groundwork for a stellar 2024. Find out how to make the most of this season to catapult yourself into the new year. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 09, 2023
342: Finding Purpose in Your Pain w/ Brad Pedersen
Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right! If you've ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad's all about looking at the bigger picture, and after this chat, I bet you'll be too! You'll learn: Why the best business insights sometimes come from unexpected places (like toy stories!). The secret sauce behind sticking around in business for decades. Brad's surprising shift from toys to planet-loving projects – and what it means for modern entrepreneurs. You can order Brad's new book 'Start-Up Santa' here. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 02, 2023
341: 3 Simple Steps to End the Year Strong
3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing three down-to-earth steps to help you make the most of what's left of the year. Get ready to finish strong and step into the new year feeling rejuvenated and raring to go. What You'll Learn: Making the Most of Now: We've got three super simple steps to boost your productivity and make these final months count. No fluff, just practical advice you can start using today. How to End the Year Strong and Start the New Year Fresh: Learn how to wrap up the year on a high note and set yourself up for a fantastic start to the next one. Leave any lingering challenges behind and face the future with a fresh perspective. Reverse Engineering Your Goals: Discover the ultimate way to turn your goals into actionable steps. We're breaking it down so you can hit the ground running. Hosted on Acast. See acast.com/privacy for more information.
Mon, September 25, 2023
340: The 5 step process to nailing your niche w/ Todd Howard
Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of Grow a Niche Business. He helps businesses find out what makes them unique so they can stand out from the competition and attract their ideal customers. Finding your niche is vital for fast growth, creating connections, creating epic offers, and building customer loyalty. What We Cover: The definition and significance of a niche in modern business. Overcoming challenges in identifying your niche. The impact of not finding a niche on business growth. The 5 essential elements to uncovering your unique niche. Insights and tips from Todd's journey in empowering businesses through niche discovery. Connect with Todd Connect with Todd at http://growanichebusiness.com Hosted on Acast. See acast.com/privacy for more information.
Tue, September 19, 2023
339: Client Red Flags
In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business. We also chat about: - The importance of recognizing your season and enjoying it. - Separating yourself from your work to avoid taking negative feedback personally. - Being clear on your dream clients and setting boundaries to avoid difficult situations. - Strategies for identifying red flags and resolving issues with clients, including handling bad reviews. Want to join me at my LIVE event in Sydney this November? Visit laurahiggins.com/event for more details. Hosted on Acast. See acast.com/privacy for more information.
Mon, September 11, 2023
338: How to scale your business beyond you with Jack Delosa
Scaling your business isn't a random stroke of luck. In this episode, we explore the deliberate strategies and mindset shifts required to scale your business without sacrificing freedom, burning out, or losing your relationships. If you want to take your business to the next level, this conversation is a must-listen. What We Cover: Mindset Shifts for Growth: Join Jack as he shares the mindset shifts he made while scaling his business from 6 to 7 and 8 figures. Learn the powerful lessons that propelled his success. The Value of Constraints: Discover the beauty and value of constraints in business. Jack explains how limitations can spark creativity and innovation. Business and Parenthood: Navigating the demands of business while being a new dad - Jack shares his experiences, challenges, and insights. Challenging Business Headlines: It's time to question and challenge the prevailing business headlines. Gain a fresh perspective on what truly matters in business. Embracing a Beginner's Mindset: Jack discusses the power of embracing a beginner's mindset. Learn how curiosity and openness fuel growth and learning. Get Jack's new book: "Elevate" here: https://www.booktopia.com.au/elevate-jack-delosa/book/9781544542850.html Follow Jack on Instagram here: https://www.instagram.com/jackdelosa/ Apply to join me in The Next Level Club here: https://laurahiggins.com/next-level Hosted on Acast. See acast.com/privacy for more information.
Mon, September 04, 2023
337: 'The Block' Superstar - Kara Demmrich
Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone have project-managed, designed or completed over 35 renovation projects. In this conversation, we cover: 🌟 Kyal and Kara's journey from reality tv stars to successful business owners 🌟 The key investments you need to make in order to build an audience 🌟 How Kyal and Kara work together in the business Hosted on Acast. See acast.com/privacy for more information.
Tue, August 29, 2023
336: Nick Stone from Bluestone Lane
This is a throwback episode from my first season of the podcast with Aussie cafe sensation, Nick Stone. Nick is a former AFL player, turned business boss and now runs over 50 Aussie style cafes in the USA. Hosted on Acast. See acast.com/privacy for more information.
Tue, August 22, 2023
335: Knowing when to rebrand
I speak with my dear friend, Lizzy Grant for White Point Creative. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag-worthy brand identities and custom Showit websites for online coaches and female solopreneurs. Earlier this year Lizzy and I worked together on rebuilding my website in my new brand. Lizzy is also part of my coaching program, The Next Level Club. If you'd like to start kicking business goals like Lizzy. DM me 'Next Level' on Instagram (@laurahiggins) and I'll send you more info. Hosted on Acast. See acast.com/privacy for more information.
Mon, August 14, 2023
334: Marketing your business with Beyoncé level confidence
Marketing your business with Beyoncé Level Confidence Today I'm the one being interviewed. Fun! I'm interviewed by my friend Renee Warren from We Wild Women. We chat all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence. In this episode, you will learn about: When to know it’s the right time to rebrand The power of personal branding Frameworks for your customer & sales journey Why you should resist the urge to “go viral” (and what to do instead) Hosted on Acast. See acast.com/privacy for more information.
Mon, August 07, 2023
333: The Complete Guide to Stand Out Instagram Reels
Unlock the Power of Instagram Reels for Crazy Growth and Sales In this episode, we're diving deep into the world of Instagram Reels and why they matter more than ever! Get ready to discover how Reels can elevate your business, increase engagement, and boost your sales. Joining us today is the one and only Alisha Marfatia, crowned “the reels pro” by Instagram (yes, that’s the Instagram itself!). Alisha is an energetic and deeply passionate entrepreneur who has taken video marketing to a whole new level. What We Cover: Get in the game: Alisha spills the beans on how to start with Instagram Reels right away, even if you think you've missed the boat! Finding your magic: Discover how to find and unleash YOUR unique style with Instagram Reels. Reel in the money: Alisha reveals her secrets to making serious moolah with your Reels. Views, engagement, traction - oh my! Unlock the surprisingly simple tips to get more eyeballs on your Reels and skyrocket your engagement. Rethink viral: Learn why going viral isn't the ultimate goal for Reels success. Closing the deal: Unveil the #1 thing you're missing in your Reels that could be costing you valuable sales. Follow Alisha on Instagram here: http://www.instagram.com/thesocialimpact.co Check out Alisha's website here: http://www.thesocialimpact.com Hosted on Acast. See acast.com/privacy for more information.
Tue, August 01, 2023
332: How I am prioritising REST in my business and life!
I really wanted to share something a little bit different today. I've been thinking a lot about busyness. So today I just wanted to talk to you about how you can identify the best way to spend your time so that you aren't caught in the busy trap. So this is for you if you have felt overwhelmed, if you have felt like you're kind of spinning your wheels and you're really struggling to know how to get out of this busyness loop. If that sounds like you, you are going to love this conversation because I'm talking about how you can achieve more by doing less. Now you might listen to that and think, oh, you know, that feels like a pipe dream. Hosted on Acast. See acast.com/privacy for more information.
Wed, July 26, 2023
331: How to Design Your Ideal Week
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Mon, July 17, 2023
330: How to build a stand out personal brand w/ Matt Purcell
How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a creative and content agency for personal branding, social media, podcasts and brand campaigns. Matt is known as "The Personal Branding Sensei" In this conversation we dive deep into... 👉 The power of personal branding for businesses in 2023 👉 The 5 pillars of your personal brand 👉 Matt's controversial view of personal branding and success 👉 How to get started with your personal brand (even if you're camera shy) Check out Kyu Media here: https://kyumedia.com/ Follow Matt Purcell on Instagram here: https://www.instagram.com/mattpurcellofficial/ Hosted on Acast. See acast.com/privacy for more information.
Mon, July 10, 2023
329: The fastest way to grow your social media without spending a cent
In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimately, convert more of your dream clients. You'll walk away with: 👉 Why it's not enough to be "consistent" and what you should do instead 👉 The power of showing your human side in your marketing 👉 How to build trust in your content in the age of AI 👉 2 simple steps to implement in your content strategy today Hosted on Acast. See acast.com/privacy for more information.
Mon, July 10, 2023
328: 3 Signs Your Goals Are Too Small
3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably too small. You'll learn: 👉 Why your goals are too small (and how to fix it) 👉 How to bust through your limiting beliefs in business 👉 The simple process to set better goals and build your dream creative business Is one of your goals to take your business to the next level? Apply to join The Next Level Club here today and I'll show you how. laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.
Mon, June 26, 2023
327: How I'm Using ChatGPT in My Business
In this week's episode, I dive into how I'm using ChatGPT in my business to help me save time, produce more content and create more inspiration. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 19, 2023
326: Why You Need Community
In this episode, I will be discussing the importance of building a community when running a business. I share my personal experience of moving to a new city and struggling to make friends. Starting a tennis club was a turning point for me as it helped me feel less alone and more connected. Having a community to share progress with, bounce ideas off of, and collaborate with is invaluable. Looking for a business community that will help support you to grow your business? yes? I've just opened applications to The Next Level Club - Apply Here - laurahiggins.com/the-next-level-club Hosted on Acast. See acast.com/privacy for more information.
Tue, June 13, 2023
325: The 3 client onboarding mistakes keeping you stuck
Feel like you're onboarding needs a little tune up? If you're a creative, chances are your onboarding process is manual, inconsistent, and causing issues with clients who don't understand your boundaries or expectations. In short, when you don't have a streamlined onboarding process, client delivery becomes stressful, reactive and clunky experience. When your onboarding is clear, repeatable and automated, you can focus on the important areas of your business, spend less time putting out fires AND deliver a beautiful experience that your clients RAVE about. In this Quick Win episode, you'll learn The 3 BIG mistakes that most creatives make in their client onboarding Why you need to focus on onboarding to boost sales and retention The 5 strategies to help you streamline your onboarding Want to level up further? Download The Onboarding Blueprint worksheets that accompany this episode https://pages.laurahiggins.com/onboarding-blueprint Hosted on Acast. See acast.com/privacy for more information.
Mon, June 05, 2023
324: How to Grow your Small Business with Donald Miller
Donald Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand and Business Made Simple and has just released a new book: How to Grow Your Small Business. If you've been around for a while, you know how much I love everything that Don is about. He has been a sort of far off mentor to Nath and me for many years. Late last year, I had the opportunity of meeting Don and being on his podcast. Then, I ended up getting certified as a Business Made Simple Coach - which allows me to coach our clients in all the frameworks Don and his team teach. It's such a treat to have him on the show and I KNOW you're going to love what he shares. You'll discover: The 6 step framework EVERY small business needs to succeed Don's secrets to scaling your business without losing your creativity The #1 piece of advice Don wishes he knew when he started How to build your small business flight plan Join Small Business Flight School and get a bonus 1:1 Strategy Session with Laura (LIMITED SPOTS!) https://pages.laurahiggins.com/flight-school Get the How to Grow Your Small Business book: https://businessmadesimple.com/how-to-grow-your-small-business/ Hosted on Acast. See acast.com/privacy for more information.
Mon, May 29, 2023
323: Why Your Offer Isn't Selling and How to Fix It
Why Your Offer Isn't Selling and How to Fix It In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it. Throughout this episode, we're going to have some fun and gain some valuable insights into: 👉 A decision-making filter that will save you from any potential offer fails. 👉 The crucial steps you need to take before launching your offer to ensure its success. 👉 Effective methods for fixing your offer without causing any unnecessary stress or frustration. By following these steps, you'll be able to identify the root cause of your offer's lack of success and make the necessary changes to improve its performance. So, if you're feeling stuck and frustrated with your offer, don't worry! We've got your back and we're going to help you turn things around and achieve the results you want. Let's do this! Want to join The Next Level Club? Apply Here Today Hosted on Acast. See acast.com/privacy for more information.
Mon, May 22, 2023
322: The Blueprint for Google Ads with Kaity Griffin
Kaity Griffin is a Google Ads expert, trainer and systems geek. She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google Ads for their clients. A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. Hosted on Acast. See acast.com/privacy for more information.
Mon, May 15, 2023
321: How I Got Over My Fear of Sales
Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me. In this conversation, I unpack: 🌟 The 6 keys to getting over your fear of sales 🌟 Mindset shifts to adopt today 🌟 Why selling is a skill you can (and MUST) learn Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here Hosted on Acast. See acast.com/privacy for more information.
Mon, May 08, 2023
320: How to make high ticket sales daily w/ Nicole Culver
In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half. You'll discover: 👉 The essentials for an evergreen funnel 👉 Common mistakes most people make in their content (that is hurting their sales) 👉 The 3 types of buyers in your funnel (and how to sell to each) 👉 How to diagnose why your audience aren't engaging 👉 The ONE thing you can do today to increase your sales Check out Nicole's website Follow Nicole on Instagram Checkout my new website: laurahiggins.com Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here! Hosted on Acast. See acast.com/privacy for more information.
Mon, May 01, 2023
319: Behind the Scenes of My Rebrand
Checkout my new website: laurahiggins.com Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here! Hosted on Acast. See acast.com/privacy for more information.
Tue, April 25, 2023
318: How to Build a Profitable & Connected Community w/ Ryan Bowles
Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer. He runs The Profitable Group Academy and knows a thing or two about building communities that make you money and help your clients stay connected. In this conversation, you'll walk away knowing... 👉 Why community is more important than ever before 👉 How to create an epic online community for your paid programs 👉 Mistakes you must avoid when it comes to building a community online 👉 Simple steps to kickstart a Facebook Group from zero Want to join hundreds of creative business owners hitting their revenue goals and changing their lives? Join the waitlist for the next intake of My Marketing Playbook here: https://mymarketingplaybook.com/waitlist Doing over $5k or more in revenue and want to hit those $20k months fast? DM on Instagram with the words 'NEXTLEVEL' and I'll send you all the information. Hosted on Acast. See acast.com/privacy for more information.
Mon, April 17, 2023
317: How Gemma went from $4k to $16k in revenue using My Marketing Playbook
In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast! You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework. You'll learn: 👉 The three steps in the Lala Level Up Framework (and how each step is essential for creatives) 👉 What Gemma did to 8x her investment in the program 👉 The 5 big changes we have made to make our program bigger and better than ever for our clients Join My Marketing Playbook here today! Hosted on Acast. See acast.com/privacy for more information.
Mon, April 10, 2023
316: 3 mindset shifts every creative needs
3 Mindset Shifts Every Creative Needs In today's Quick Win episode, I share the 3 essential mindset shifts every creative needs to make if they want to get to their next level. You'll love this episode if you are stuck at the same level, attracting the wrong clients or feeling burnt out working IN the business. I cover: 👉 The biggest mindset shifts I've needed to make as a creative service provider 👉 The powerful process to go from "just a creative" to entrepreneur 👉 3 consequences you'll experience if you don't make these changes I'm hosting a free masterclass this week. I’m covering: 👉 The Client Attraction Formula™️ so you can take control of your leads, stop chasing and start attracting 👉 My simple process to fast track your revenue growth and quickly hit $5k months without selling your soul 👉 The cardinal rules for growing your creative business without the overwhelm, confusion and meltdowns I've got 3 live sessions available: Tuesday April 11th 8am AEST Tuesday April 11th 12pm AEST Friday April 14th 12pm AEST register here: https://bit.ly/masterclass-april-2 Hosted on Acast. See acast.com/privacy for more information.
Mon, April 03, 2023
315: Scaling an online flower empire with The Posy Post
Today we are joined by Brooke Cousins, founder of The Posy Post. The Posy Post started because Brooke loved driving to the Sydney Flower Markets before dawn, finding magic in beautiful blooms she’d gathered, and creating posies of love for her friends and family. She’d kindly deliver them on her way to work, knowing that she’d been able to brighten someone’s day. The Posy Post now deliver hundreds of bouquets and gifts around Newcastle, Lake Macquarie, Maitland and the Central Coast. In this conversation you'll discover: 👉 How Brooke started with one simple offer 👉 The strategy she used to stand out from her competition 👉 The simple framework Brooke uses to make business decisions 👉 Brooke's story of navigating motherhood and business Visit The Posy Post Website Follow The Posy Post on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, March 27, 2023
314: 30 days to happiness in your business
Holly Smith is the Author & founder of 30 Days To Happiness. Holly's purpose is to help people wake up happy every single day. She helps people create amazing habits and teaches them to hold themselves accountable. In this conversation, we cover: 👉 The power of your morning and night time routine in boosting your happiness 👉 Holly's "Gratitude Twist" for dealing with negative emotions 👉 The simple affirmations and strategies to implement daily Episode Notes: https://laurahiggins.com/holly-smith Hosted on Acast. See acast.com/privacy for more information.
Tue, March 21, 2023
313: The 4 Step Instagram Content Plan
The 4 step Instagram content plan In this Quick Win episode, I share the 4 content pillars you need to share each week to build your audience, boost engagement and get clients on Instagram. You'll discover: The 4 must have pillars for magnetic client-getting content What most creatives are missing in their content (and how to fix it) Why you need to amplify your personality to cut through the noise online Download our content planning cheat sheet Hosted on Acast. See acast.com/privacy for more information.
Mon, March 13, 2023
312: Why your business isn't profitable (and how to fix it)
Mindset, profit and why you need both with Jos Willard Jos Willard’s mission is to help good people build profitable lives and achieve extraordinary goals. In his conversation, you'll discover: 👉 Why your beliefs shape your profitability 👉 Simple strategies to upgrade your money mindset 👉 The basics of Profit First 👉 Why it's not your accountant's job to ensure you are profitable Check out Jos Willard's work Follow Jos on Instagram Checkout the show notes here: laurahiggins.com/jos-willard Hosted on Acast. See acast.com/privacy for more information.
Mon, March 06, 2023
311: Time to increase your prices? Start Here
In this Quick Win episode of My Business Playbook, you'll learn how to increase your prices with confidence. Nearly every client I work with seriously undercharges when we first start working together. Jim Rohn said it best, "You don’t get paid for the hour, you get paid for the value you bring to the hour." So if you've ever wanted to increase your prices, don't do it until you listen to this episode first. You'll discover: 👉 The Price Increase Formula to raise your prices with confidence 👉 Why you should probably increase your prices 👉 3 things you must do before you increase your price Want more help? Download The Price Increase Formula worksheets Hosted on Acast. See acast.com/privacy for more information.
Mon, February 27, 2023
310: Energy, alignment and listening to your body as a woman in business
Phoebe Greenacre is a spiritual entrepreneur on a mission to help women become consciously alive and share their light with the world. She is a successfully exited entrepreneur with 15 years in business and startups, and over 7 years of experience in holistic healing and therapy. Phoebe is passionate about the transformational powers of self-care, yoga, and spiritual practice and shares her insights and teachings through her online membership platform, The Self Care Space™, her conscious business coaching program, The Consciously Alive CEO™ and her podcast, Consciously Alive™. In this conversation, you'll discover: 👉 The BIG misconception women have about working 9-5 👉 How to work and schedule your weeks for your energy 👉 Why more is not more when it comes to finding freedom 👉 The power of your human design in your business And so much more! Website: https://phoebegreenacre.com Hosted on Acast. See acast.com/privacy for more information.
Mon, February 20, 2023
309: [Quick Win] Fear Makes You Do Weird Things
Hosted on Acast. See acast.com/privacy for more information.
Mon, February 13, 2023
308: How to create profit in your business w/ Amy Bett
Amy Bett is the founder of Lady Without Limits, Profit First Professional & co host of the 'Lady Without Limits' podcast. Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80 of business owners who don't succeed, don't succeed because of a cash flow problem,". She set out on a mission to reverse that awful statistic. As a Profit First professional, Amy discovered the only two numbers that matter in business and the formula for actually reaching financial freedom. And since she knows the financial struggles that business owners are facing right now, she's not about to slow down teaching business owners how to effectively manage their money, master their mindset and sustainably scale. In this episode, you'll learn: 👉 Why you need to take the profit from your business first 👉 The key bank accounts to setup to successfully track your expenses and profit 👉 The key mindset shifts you need to make when it comes to money 👉 How to get out of the "money-in, money out" paradigm and finally experience financial freedom Hosted on Acast. See acast.com/privacy for more information.
Sun, February 05, 2023
307: [quick win] Why your website isn't converting (and what to do about it)
In today's Quick Win episode, I unpack the key reasons why your website isn't converting. So many businesses focus on aesthetic and forget about conversion. That's why I'm sharing the secrets to create a profitable and beautiful website. You'll discover 👉 3 mistakes you are probably making on your website 👉 The 60 second website audit you can do right now 👉 The #1 mistake most creatives make when designing their website Want to level up even more? Download my sales page blueprint here - https://tools.lalasocialclub.co/The-10-Step-Sales-Page-Blueprint Hosted on Acast. See acast.com/privacy for more information.
Sun, January 29, 2023
306: Master your PR strategy with Renee Warren
Renée Warren is an award-winning entrepreneur, inspirational speaker, author, founder of We Wild Women, and the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. She has built and scaled a 7 figure PR business and is the go to for all things PR and business growth. In this episode of My Business Playbook, you'll learn: 👉 Why PR is a powerful strategy for your small business 👉 Renée's PR Success Engine and the simple steps to start today 👉 How to create newsworthy stories for your business and more. Listen to Renée's podcast "Into the Wild" Check out the program: Sidelines to Headlines Follow Renée on Instagram Review & Subscribe on Apple Podcasts “I think My Business Playbook is the best thing since sliced bread.” - If that sounds like you, please subscribe to and review the show ! (Or even if you think My Business Playbook is just the best thing since, I don't know, sliced ham.) Seriously though, your love and support enable me to create more podcasts, with more amazing guests who can teach you and me so, so much about business. (And it also makes me feel pretty good about myself...) So click here , scroll to the bottom, give us a bucketload of stars, write a heartwarming review, and hit subscribe so you don't miss a THING about business. Hosted on Acast. See acast.com/privacy for more information.
Tue, January 24, 2023
304: Wins Episode: How 3 female entrepreneurs used a simple marketing plan to grow their startup biz
You can join My Marketing Playbook Accelerator Today - https://mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more information.
Mon, January 23, 2023
305: Nailing this ONE thing changed my entire business
This week on the podcast I'm running through how changing and refining my offer completed flipped my business on it's head and is now better than ever. My new business accelerator is open. Join today: mymarketingplaybook/com/course-fa Hosted on Acast. See acast.com/privacy for more information.
Mon, January 16, 2023
303: Buy Back Your Time with Dan Martell
In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must read for any entrepreneur who wants to build a business without burning out. In this episode, you'll learn: 👉 How to succeed in business while enjoying more freedom than you ever imagined 👉 Why you're probably hiring the wrong people for your business 👉 Dan's signature "Buyback Principle" for busy entrepreneurs 👉 How Dan applies these principles to his personal life (and how you can too!) https://mybusinessplaybook.com/dan-martell Hosted on Acast. See acast.com/privacy for more information.
Mon, January 09, 2023
302: The Startup Story of Talm Beach House with Jenn Bliss
Today we are joined by Jenn Bliss, founder and creator behind Talm Beach House. Through her luxury beachfront accommodation, Jenn has built an Instagram following of over 35,000 people in under 12 months In this episode, you'll learn... 👉 The best investment you can make to grow on social media 👉 Why you need to start strong in your marketing if you want to get attention 👉 How Jenn stays in her own lane creatively (and how you can too!) Check out Talm Beach House Follow Talm on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, January 02, 2023
301: How I create a month of content in one day
In today's episode I'm walking you through our signature process for how we create a month's worth of content in one day. You'll learn: 👉 Why batching is your content creation secret weapon 👉 5 steps to get started with batching content 👉 How to plan for a batching day Links mentioned: Later Teleprompter app Hosted on Acast. See acast.com/privacy for more information.
Mon, December 26, 2022
Merry Christmas, Happy New Year and Thank You!
Merry Christmas and a Happy New Year from us to you. We are so grateful to you for joining us on this wild ride. May 2023 be your best business year yet! Hosted on Acast. See acast.com/privacy for more information.
Mon, December 19, 2022
251: Maximise your video content with Ken Okazaki
We are joined by Ken Okazaki to talk all things video marketing. Ken helps brands and businesses to grow with video marketing. He's a video pro and a master at taking your video content and make it work harder for you! In this episode you'll discover: 👉 Why you need a strategy before you turn on the camera 👉 The missing piece in almost all video strategy 👉 Powerful strategies to create videos that drive conversion (not just views!) Check out Ken's agency Listen to Ken's podcast Check out GoBox Studio Hosted on Acast. See acast.com/privacy for more information.
Mon, December 12, 2022
250: The #1 reason why your prospects keep ghosting you
In this Quick Win episode of My Business Playbook, you'll learn how to turn your proposal into a client-getting machine. You'll discover: 👉 The power of story in selling 👉 Why most people get their proposal wrong 👉 The 7 key elements of a client winning proposal Download my 6 Figure Proposal Checklist Hosted on Acast. See acast.com/privacy for more information.
Mon, December 05, 2022
249: Settings goals for 2023? Listen to this first.
New year, new you, right? I believe in setting goals BEFORE the year ends. Which is why I'm walking you through my simple process to set goals that you'll actually achieve. In this Quick Win episode, you'll learn: The 3 simple strategies to set and reach your big scary goals in 2023 How to ntentionally set business goals that align with your overall vision (without feeling overwhelmed) The 6 essential goal setting questions (and how to avoid the common mistakes most creatives make!) Download The 12 Month Goal Planner worksheets Hosted on Acast. See acast.com/privacy for more information.
Mon, November 28, 2022
248: Stepping into your self confidence with Erika Cramer
In this episode of My Business Playbook, we are joined by Erika Cramer AKA The Queen of Confidence. Erika is an international confidence coach and popular 5 star podcast host and affectionately known as the Cardi B of the personal development world. In this episode, you'll uncover: 👉 Erika's inspiring story of healing, trauma and triumph 👉 How to move out of fear and insecurity into your own confidence 👉 Erika's 3 pattern interruptors for when you get caught in self doubt Download Erika's guide: 5 Steps to Creating Confidence Follow Erika on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, November 21, 2022
247: The startup story of Gorman with Lisa Gorman
We are joined by Lisa Gorman. Lisa is the founder of Gorman, the inimitable Australian women's lifestyle and clothing brand. With 50 + shops across Australia and NZ, Gorman is all about print and colour and collaborative projects. Since finishing up her role at Gorman brand, Lisa has taken up other creative pursuits with more vigour, namely her sculpture practise. We cover: 👉 Her startup journey and the pivotal moments in the growth of Gorman 👉 How she scaled without losing her creativity 👉 Her #1 piece of advice for creative entrepreneurs You'll also get an inside look into what Lisa is working on now! Check out Lisa's latest work Hosted on Acast. See acast.com/privacy for more information.
Mon, November 14, 2022
246: Are you making these 3 end of year mistakes?
In this Quick Win episode of My Business Playbook, we are sharing the 3 common mistakes that most business owners make as they lead into Christmas. You'll learn: 👉 The best mindset for you to adopt before the end of the year 👉 My simple strategies to get clients before Christmas (even if you are usually quiet at this time of year) 👉 How to use what you already have to land more customers P.S. There's still time to kick some goals before 2022 ends! Want to join The Next Level Club? DM me "NEXT LEVEL" here Hosted on Acast. See acast.com/privacy for more information.
Mon, November 07, 2022
245: Help! I've fallen out of love with Instagram
In this Quick Win episode, Laura dives deep into the question: What do you do when you fall out of love with Instagram? You'll learn: 👉 4 simple strategies to help you get unstuck when you get the "Instagram blues" 👉 Why it's SO important to build your email list 👉 Strategies that we are using right now to make our business Instagram-proof Hosted on Acast. See acast.com/privacy for more information.
Mon, October 31, 2022
244: The seriously easy sales strategy that costs you $0 with Kirsty Fanton
We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!). Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life. You'll learn: ⭐️ The art of asking your customers for testimonials ⭐️ The right questions to ask to get meaningful reviews ⭐️ How to leverage social proof to build trust and make more sales Join Kirsty for a FREE 60 minute workshop that will help you to leverage social proof to sell more stuff to the right people 👉 REGISTER HERE 👈 Hosted on Acast. See acast.com/privacy for more information.
Mon, October 24, 2022
243: The 3 Phases of Email Success
In this Quick Win episode, you’ll learn the three essentially phases to build your email list (even if you’re starting at 0) You’ll learn: 🌟 The first step to get people to sign up to your list 🌟 Exactly how to nurture your subscribers after they sign up 🌟 How to use your email marketing to drive sales today (and in the years to come) Hosted on Acast. See acast.com/privacy for more information.
Mon, October 17, 2022
242: How to create a strategic marketing plan
Laura was recently interviewed by the incredible Anita Siek from Brandfetti and the conversation was so fun we decided to share it here too! In this episode, Anita interviews Laura (yep, the tables have turned!) to chat all things marketing. You'll learn: 🌟 6 steps to creating a strategic marketing plan 🌟 why messaging and copy is KEY when it comes to marketing what you do 🌟 the one thing you can do now to increase your visibility 🌟 the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy). Check out Brandfetti here Listen to Laura interviewing Anita here Get some copywriting help from Anita Hosted on Acast. See acast.com/privacy for more information.
Mon, October 10, 2022
241: How I got over my fear of sales (and how you can too!)
Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me. In this conversation, I unpack: 🌟 The 6 keys to getting over your fear of sales 🌟 Mindset shifts to adopt today 🌟 Why selling is a skill you can (and MUST) learn Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here Hosted on Acast. See acast.com/privacy for more information.
Mon, October 03, 2022
240: From reality TV to reno queen with Kara Demmrich
Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone Kyal and Kara have project-managed, designed or completed over 35 renovation projects. In this conversation, we cover: 🌟 Kyal and Kara's journey from reality tv stars to successful business owners 🌟 The key investments you need to make in order to build an audience 🌟 How Kyal and Kara work together in the business Check out their website Follow Kyal and Kara on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, September 26, 2022
239: How to stop drowning in your emails and take control of your inbox
Today we are joined by, Yaro Starak, the co-founder of InboxDone.com , an email management company that focuses on sorting our your email management for you. In this conversation you'll learn: 🌟 Simple and effective strategies to manage your inbox 🌟 Things you should automate before your start outsourcing 🌟 How to find an epic assistant to help you manage your inbox Check out Inbox Done here Hosted on Acast. See acast.com/privacy for more information.
Mon, September 19, 2022
238: How to hit 6 figures in your creative business (without working harder)
In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn the key mindset shifts you need to make in order to reach your financial goals in business and some simple strategies to fast track your results. Register for my free workshop "The 6 Figure Marketing Plan Hosted on Acast. See acast.com/privacy for more information.
Mon, September 12, 2022
237: How we doubled our email list in 6 months
In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try these simple strategies I'm sharing! You'll learn: 🌟 What made our lead magnet SO successful 🌟 The 3 big mistakes I see when people create lead magnets 🌟 Our process BEFORE creating the lead magnet 🌟 The simple steps to test, refine and upgrade your ad campaign Learn my email marketing framework in My Marketing Playbook Apply to join The Next Level Club Hosted on Acast. See acast.com/privacy for more information.
Mon, September 05, 2022
236: Courses and community with BuildHer Collective
Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to help empower women to design, renovate, build so they realise the home of their dreams! You'll learn: 🌟 How Rebeka has built a community of loyal followers and clients 🌟 The slow evolution of her courses and offers 🌟 Why you need to beta test your course before you launch Hosted on Acast. See acast.com/privacy for more information.
Mon, August 29, 2022
235: How to communicate your message and cut through the noise with Laura Higgins
In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'll learn: 🌟 The ONE thing your marketing should have in common with Donald Trump 🌟 How to use the "River Filter" to make your message more clear 🌟 2 simple activities to get this implemented today Hosted on Acast. See acast.com/privacy for more information.
Mon, August 22, 2022
234: Finding "The Off Switch" in Your Business with Sarah Greener
Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business that suits their life. Sarah shares her journey hustling and overworking to finally experiencing freedom, flexibility and true success in her business. In this conversation you'll learn: 🌟 How Sarah broke away from working 80+ hours a week to now working 30 hours in her business 🌟 The powerful and essential mindset shifts we need to make as women in order to experience freedom 🌟 Why you need to SEE your goals in order to achieve them 🌟 Sarah's #1 strategy to take more control over your business and your calendar Get Sarah's Ebook "The Off Switch" www.theoffswitchbook.co.nz Join Sarah's Free Facebook Group www.facebook.com/groups/businessfreedomforfemalebusinessowners Follow Sarah on Instagram www.instagram.com/sarahgreenercoach Hosted on Acast. See acast.com/privacy for more information.
Mon, August 15, 2022
233: From garage to department stores - how Celia Loves did it
Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and professional day dreamer. Celia Loves was a side hustle turned full time hustle. Known for iconic packaging, scents that pack a punch and candles to burn, not collect dust. In the conversation, we cover: 🌟 Why balance is a myth and being present is better 🌟 The power of branding in growing your business 🌟 How to stop freaking out when things go wrong 🌟 Stefi's scaling secrets Follow Celia Loves on Instagram www.instagram.com/celia.loves Check out Celia Loves website www.celialoves.com.au Hosted on Acast. See acast.com/privacy for more information.
Mon, August 08, 2022
232: BTS of our $74k course launch with Laura Higgins
In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with confidence. You'll learn: 🌟 Why we decided to increase our prices 🌟 How to know if YOU are ready to increase your prices 🌟 The #1 avenue for sales in your business 🌟 Exactly what we did to secure $74k in sales while I was on vacation! You don't want to miss this! Download The Price Increase Formula worksheets tools.lalasocialclub.co/price-increase-formula-worksheets Join My Marketing Playbook mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more information.
Mon, August 01, 2022
231: Building Your TikTok Strategy with Talia Datt
Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to start, this is for you. Talia Datt, founder of The Social CliQ and The Content CliQ, is a marketing and TikTok expert. In this conversation, we cover: 🌟 The #1 thing everyone needs to do when they start marketing on TikTok 🌟 BIG mistakes to avoid on TikTok 🌟 The major differences between Instagram and TikTok and how to adjust your strategy 🌟 Talia's TikTok predictions for the rest of 2022 Check out The Social CliQ: www.thesocialcliq.com Check out The Content CliQ: www.thecontentcliq.com Check out 3 Day Websites: www.3daywebsites.co Apply to join The Next Level Club: www.lalasocialclub.co/nextlevel Hosted on Acast. See acast.com/privacy for more information.
Mon, July 25, 2022
230: Foolproof ways to boost your sales instantly with Adrian Smith
Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has developed a no nonsense and no BS approach to selling so that you can close more deals and grow your business. In this in depth conversation, you'll learn: 🌟 Why sales is THE most important skill you need to invest in 🌟 Adrian's 5 step sales journey to help you secure dream clients consistently 🌟 Powerful and practical shifts you can make to boost your sales TODAY 🌟 How to overcome mindset challenges and stop worrying about being pushy Hosted on Acast. See acast.com/privacy for more information.
Mon, July 18, 2022
229: The Secret Society of Success with Tim Schurrer
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Author of The Secret Society of Success, Tim is on a mission to help people redefine success. In this conversation we cover: 🌟 Why we need to stop chasing the spotlight and what to do instead 🌟 How to navigate the tension of the spotlight mindset and "the assist" mindset 🌟 The #1 thing LeBron James does that you need to do too Check out Tim's website: www.buildawinningteam.com Follow Tim on Instagram: www.instagram.com/timschurrer Hosted on Acast. See acast.com/privacy for more information.
Mon, July 11, 2022
228: 4 must do's for a beautiful and profitable website with Laura Higgins
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn: 🌟 The simple steps to increase conversions on your existing site 🌟 The key reasons your website isn't converting right now (and how to fix it) 🌟 Updates on how design impacts your SEO Hosted on Acast. See acast.com/privacy for more information.
Mon, July 04, 2022
227: Building a winning culture in your business with Shane Hatton
Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help organisations develop remarkable people leaders. Shane has just released his new book "Let's Talk Culture", the how-to guide for leaders who want to build an amazing culture. In this conversation we cover: 🌟 Why culture matters (even if you don't have a team yet) 🌟 The importance in communication in building your culture 🌟 Simple steps to take if your culture feels out of alignment Hosted on Acast. See acast.com/privacy for more information.
Mon, June 27, 2022
226: Turning your passion into a business with Mayclay Lighting
What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been her journey from grief to joy and it is now her passion and purpose to share that joy with others through artful hand-crafted lighting. In this conversation we cover: 🌟 Hannah's personal journey from processing grief to launching a business 🌟 The power of Instagram in building a business from the ground up 🌟 Authentic strategies for collaboration Hosted on Acast. See acast.com/privacy for more information.
Mon, June 20, 2022
225: How to buy back time in your week with Laura Higgins
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 13, 2022
224: How to create a magnetic personal brand with Chris Ducker
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, “Virtual Freedom”, and more recently, “Rise of the theYoupreneur”. Chris is the king of the personal brand and knows how to build crazy successful businessses. In this conversation we cover: 🌟 Why you need to attract AND repel in your marketing 🌟 How to show up as the real you online 🌟 Scaling your expertise and staying in your genius zone 🌟 The implications of burnout and why you need to start delegating TODAY Hosted on Acast. See acast.com/privacy for more information.
Mon, June 06, 2022
223: The journey from art teacher to entrepreneur with Brooke Art Studio
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of those around her through photography, branding and design. In our conversation you'll discover: 🌟 How to stay in your lane in your creative business 🌟 Brooke's journey from art teacher to entrepreneur 🌟 The power of creativity in building your brand and connecting with your audience 🌟 Brooke's approach to charging for the value she brings 🌟 The importance of boundaries and switching off Hosted on Acast. See acast.com/privacy for more information.
Mon, May 30, 2022
222: The psychology behind your copywriting with Anita Siek
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words. In this conversation, you'll learn: 🌟 Where psychology and copy meet 🌟 Why communication is the most powerful skill you can learn 🌟 How to cure writer's block 🌟 The biggest copywriting myth you need to avoid Hosted on Acast. See acast.com/privacy for more information.
Mon, May 23, 2022
221: Doubling down on one niche (and why it matters) with Laura Higgins
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The importance of choosing your niche early on 🌟 Why your niche evolves over time 🌟 How to speak directly to your niche in your marketing 🌟 3 practical tips to identify your niche Hosted on Acast. See acast.com/privacy for more information.
Mon, May 16, 2022
220: Natalie Walton's journey from 9 to 5 to stylist, author & course creator
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to live their best lives, starting in their most personal space — the home. You'll learn: 👉 The power of switching off as a creative (and how to practically do it) 👉 How to play to your strengths in your creative business 👉 Natalie's strategies for handling rejection and publishing a book Hosted on Acast. See acast.com/privacy for more information.
Mon, May 09, 2022
219: The numbers you need to know in your business with Matt Clements
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics of finances easy to understand. He works mostly with young professionals and small business owners which makes him the perfect fit for our community here at My Business Playbook! You'll learn: 👉 The simple mindset shift you need to make in order to be successful financially 👉 How knowing your numbers helps you to increase your prices 👉 The TWO key financial metrics every business owner should know 👉 How to avoid the common money mistakes most business owners make when they start out Hosted on Acast. See acast.com/privacy for more information.
Mon, May 02, 2022
218: How she did it - The startup journey of Snuggle Hunny Kids with Monique Hession
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand. In just five years, Monique and her team have grown the business from her garage to now being one of Australia leading online baby brands. In this conversation we chat about: 🌟 Overcoming limiting beliefs 🌟 The simple strategy for developing products your customers love 🌟 Harnessing your creativity 🌟 Crowdsourcing your Instagram content 🌟 The power of doubling down on ONE product before expanding and more... Hosted on Acast. See acast.com/privacy for more information.
Mon, April 25, 2022
217: Why growth isn't optional if you want a successful biz with Laura Higgins
In today's Quick Win episode, Laura is talking all things growth. You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to adopt a growth mindset (instead of a fixed mindset) 🌟 Why you need to prepare your business for growth 🌟 The importance of personal development in running a business Hosted on Acast. See acast.com/privacy for more information.
Mon, April 18, 2022
216: Increase productivity and banish burnout with Marcey Rader
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability. Access a FREE chapter of Marcey's book here Download Marcey's reflections exercises here Check out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step at a Time" Check out Rader Co and learn more about Marcey's services Need a project management tool for your business? Check out ClickUp here Hosted on Acast. See acast.com/privacy for more information.
Mon, April 11, 2022
215: Finding your confidence in a creative industry with Kate Lawrence
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder. In this conversation we discuss: 🌟 Attracting the right clients (and saying no to the wrong ones) 🌟 Finding confidence in your creativity 🌟 The pitfalls of imposter syndrome 🌟 Why you need to not be afraid to go all in on your passion Kate's Instagram Kate's website Hosted on Acast. See acast.com/privacy for more information.
Mon, April 04, 2022
214: The secrets to creating a highly successful online course with Stevie Dillon
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course. You'll learn: 🌟The important mindset shifts you need to make in order to be a successful course creator 🌟How to determine if adding a course to your business is the right fit 🌟 The #1 marketing strategy for boosting sales and signups to your digital course (hint: it's not what you think!) 🌟 The secrets to creating a highly successful online course with Stevie Dillon Stevie Says Social Website Stevie's Instagram Listen to Stevie's podcast Hosted on Acast. See acast.com/privacy for more information.
Mon, March 28, 2022
213: How to lead authentically and courageously in your small business with Rohan Dredge
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders. You'll learn: 👉The key characteristics of a good leader and a bad leader 👉 How to lead authentically in your business while still calling the shots 👉 Strategies to set culture within a remote working team 👉The power of self-awareness in leadership Website: https://www.rohandredge.com Instagram: https://instagram.com/rohandredge Books and resources mentioned: Servant Leadership by Robert K Greenleaf Developing the Leader Within You by John Maxwell Good to Great by Jim Collins Cal Newport Adam Grant Brené Brown James Clear Hosted on Acast. See acast.com/privacy for more information.
Mon, March 21, 2022
212: Why tone of voice is your secret weapon with Alyce Greer of Bossy Copywriting
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College Hosted on Acast. See acast.com/privacy for more information.
Mon, March 14, 2022
211: How 3 female entrepreneurs used a marketing plan to grow their startup biz
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework. You'll hear from: 🌟 Meghan Donnelly of Design by Meg 🌟 Georgia Hartmann of Hormone Health Studio 🌟 Tessa Lloyd, a women's mentor and mental health specialist Sign up for our FREE Marketing Masterclass Hosted on Acast. See acast.com/privacy for more information.
Mon, March 07, 2022
210: 6 things I wish I knew when I started my email list with Laura Higgins
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for you 🌟 Why you need to build relationship from day one 🌟 The power of an attention grabbing lead magnet and more! Links mentioned: Klaviyo Squarespace Active Campaign Course waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, February 28, 2022
209: The best approach to get clients using Facebook Ads with Alvaro Berrios
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns. In this episode, you'll learn: 👉 The top trends to look for in 2022 👉 What you should be spending on ads if you're starting out 👉 How to know if you're ready to outsource your ads management 👉 The ads that are working for us at Lala Social Club right now 👉 The lessons learned by managing over $2million in ad spend per year Hosted on Acast. See acast.com/privacy for more information.
Mon, February 21, 2022
208: The simple and powerful marketing strategy that most people overlook with Laura Higgins
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales. You'll learn: 👉 What happens when you DON’T communicate with confidence and consistency 👉 The 3 simple steps to making more sales on Instagram 👉 Why you need to make offers in your marketing (and how to do without feeling salesy) Learn my marketing framework in 6 weeks! Join the waitlist for MMP here Hosted on Acast. See acast.com/privacy for more information.
Mon, February 14, 2022
207: Behind the scenes of a million dollar design business with Cass Deller
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way. In this conversation we cover: 🌟 Cass's secret to passive income and scale in her business 🌟 How the juggle of mum life and business led to creative, scalable ideas 🌟 How to use Instagram to attract more of your dream clients and projects 🌟 Why creatives need to take imperfect action Instagram: https://www.instagram.com/cassdellerdesign/ Website: https://www.cassdeller.com.au/ Surface pattern design course: https://www.cassdeller.com.au/surfacepatterndesigncourse Podcast: https://www.acreativelifepodcast.com Hosted on Acast. See acast.com/privacy for more information.
Mon, February 07, 2022
206: 6 secrets to mastering the Instagram algorithm in 2022
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time. You'll learn: 🌟 The 6 essentials to master the algorithm in 2022 🌟 Key focus areas for your Instagram content 🌟 Why you need an overall marketing strategy 🌟 What to expect on the app this year Hosted on Acast. See acast.com/privacy for more information.
Mon, January 31, 2022
205: Using your business to build long term wealth with Joe Stephan
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory . Joe helps successful family business owners to build their long term wealth strategy. You'll learn: 👉 How the most successful people define and measure their success 👉 The key dimensions of your personal wealth 👉 The importance of using your business wealth to build your personal wealth Hosted on Acast. See acast.com/privacy for more information.
Mon, January 24, 2022
204: Building and monetising an online business with Amy Parfett from Wedshed
In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry. In this conversation, you'll learn: 🌟 How Amy has built and monetised an online business in an industry she had no experience in 🌟 Exactly what Amy would do if she were to start her Instagram from scratch today 🌟 Tips for running a business with friends 🌟 The importance of trial and error in building a business Visit Wedshed.com.au Follow Amy on Instagram Follow Wedshed on Instagram Follow Wedshed on Facebook Gravy Registry Hosted on Acast. See acast.com/privacy for more information.
Mon, January 17, 2022
203: Maintaining your mental health in a pandemic with Tessa Lloyd
In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control. We discuss: 🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back) 🌟 The power of community and why we need it more now than ever 🌟 The simple, no-fuss strategies you can do at your desk to reduce overwhelm and anxiety Listen to Tessa's podcast Check out Tessa's group mentoring program "Honey" Hosted on Acast. See acast.com/privacy for more information.
Mon, January 10, 2022
202: How to optimise your health and wellbeing in 2022 with Millie Padula
Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to filter through the nutrition nonsense to to become the happiest, healthiest version of themselves. You'll learn: 👉 Millie's top tips to manage a busy schedule and prioritise your overall health 👉 The common misconceptions about what "healthy" looks like 👉 How to optimise your mental, physical and social health without burning out Check out Millie's website Follow Millie on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, January 03, 2022
201: 3 Must-Have Strategies for the New Year
Welcome to 2022! Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and start setting intentions for the new year. In this Quick Win episode, I'm sharing the 3 focus areas for you to think about as you set new goals for 2022. These are the exact areas I am focussing on in my business and I am encouraging you to do the same! Hosted on Acast. See acast.com/privacy for more information.
Mon, December 13, 2021
150: My 3 big lessons from 2021 with Laura Higgins
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021. Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you! Merry Christmas, Laura and the MBP team x LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19 The simple mindset shifts you need to grow your business with Jessica Williamson Hosted on Acast. See acast.com/privacy for more information.
Mon, December 06, 2021
149: The simple mindset shifts you need to grow your business with Jessica Williamson
Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential. In our conversation, you'll learn... 👉 The simple question to unearth and identify your limiting beliefs 👉 Why limiting beliefs are the #1 thing standing in the way of achieving success 👉 How successful people think about themselves and their business 👉 The power of mindset in building your dream business Hosted on Acast. See acast.com/privacy for more information.
Mon, November 29, 2021
148: The content strategy that builds trust and lands you clients with Nikki Nash
Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Buy Nikki's book "Market Your Genius" Follow Nikki on Instagram Visit Nikki's website Hosted on Acast. See acast.com/privacy for more information.
Mon, November 22, 2021
147: The power of branding in your business with Laura Cook Design
Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her clients with authentic design solutions, allowing them to bring their unique brand vision to life! In this episode you'll learn 👉 Why branding is so much more than just a logo 👉 How to define your brand strategy 👉 The best DIY graphic design programs for you 👉 Laura's personal journey as she started her business (and her key learnings along the way!) Go to Laura's website Follow Laura on Instagram Check out Laura's Branding 101 Package Join the MMP waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, November 15, 2021
146: What I'm focusing on leading into Christmas
Today I'm sharing the key areas I am focusing on leading into Christmas. You'll learn: 👉 Why "more" isn't always better when it comes to your marketing 👉 How to double down on your focus areas 👉 The ONE question to ask before launching a new offer Want to work with us 1:1 to elevate your marketing in 2022? We are opening up the doors again next year and would love to work with you! Click here to join the waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, November 08, 2021
145: Advertising, integrity and building a sustainable online business with Rick Mulready
Today, we are joined by Rick Mulready, the host of The Art of Online Business podcast and an industry leading expert who helps online course creators and coaches create more profit and impact with less hustle. Rick is the master of simplifying Facebook and Instagram ads to help business owners attract consistent leads and sales. You'll learn: 🌟 How to incorporate Facebook Ads into your overall strategy 🌟 Why you need to diversify your marketing channels and traffic 🌟 The importance of truly knowing your ideal customer when it comes to advertising 🌟 The power of integrity in online marketing Listen to Rick's podcast "Art of Online Business" here Check out Rick's website here Follow Rick on Instagram here Hosted on Acast. See acast.com/privacy for more information.
Mon, November 01, 2021
144: Thoughtful Christmas Gifting Strategies with Honest Paper
Today we are joined by Bella Cauchi of Honest Paper to chat all things gifting and Christmas! Honest Paper is a bespoke stationery store based in Newcastle, Australia where you'll discover fine stationery with a focus on Australian brands and designers. In today's episode, you'll learn: 🌟The power of thoughtful gifting in client relationships. 🌟 Top things business owners should consider when selecting Christmas gifts for their clients and customers 🌟 How to send creative and thoughtful gifts to clients, customers and staff Honest Paper Freebie: 17 Creative Content Ideas Hosted on Acast. See acast.com/privacy for more information.
Mon, October 25, 2021
143: Copywriting secrets to sell out your offers with Kristin Macintyre
Today we are joined by Kristin Macintyre, launch copywriter for course creators and online entrepreneurs. You’ll learn: 🌟 The power of good copywriting in selling your offers 🌟 The biggest mistakes business owners make when DIYing their copy 🌟 Why launching is a powerful marketing strategy Kristin’s website Download Kristin's Freebie: 10 top tips to make your sales page irresistible My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, October 18, 2021
142: Simple ways to level up your website design with Polina Ceastuhina of Squaremuse
Today we are joined by Polina Ceastuhina of Squaremuse - a lifestyle digital brand creates premium design templates for photographers and creative businesses who use Squarespace as their online platform. In this conversation we cover: 🌟 the top things every website owner should do when it come to DIY design 🌟 simple strategies to create a great first impression on your website 🌟 quick and easy ways to customise your Squarespace template 🌟 the metrics that Polina measures to refine her content, products and website on the whole Check out the beautiful Squaremuse designs here Use the code: LALASOCIALCLUB to get 25% off design products in the Squaremuse shop. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 11, 2021
141: Posting on Instagram is not a marketing plan with Laura Higgins
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead) Listen to the quick win episode with Laura here. Sign up to my free masterclass to learn how to build a magnetic marketing plan Hosted on Acast. See acast.com/privacy for more information.
Mon, October 04, 2021
140: Creativity and cutting through the noise with Avenir Creative House
In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Australia. This dynamic duo know how to create attention grabbing campaigns that not only engage viewers, but move them to take action. In this conversation we cover: 🌟 Jay's top tips for business owners who feel "stuck" creatively 🌟 The secret to a viral marketing campaign 🌟 The best ways to execute your creative ideas 🌟 Why creativity is the most powerful element of your marketing Check out Avenir Creative House https://www.avenir.house/ Hosted on Acast. See acast.com/privacy for more information.
Mon, September 27, 2021
139: The #1 reason your marketing isn't working with Laura Higgins
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it. You'll learn: 🌟 The top strategy that most people don't think about 🌟 A simple way to convert more of your ideal customers 🌟 Why need to simplify your message into a sentence (and how to do it) Join the waitlist for My Marketing Playbook Get a weekly pep talk from Laura in your inbox Hosted on Acast. See acast.com/privacy for more information.
Mon, September 20, 2021
138: Why you need to rehumanise your marketing to get results with Jessmyn Solana of Interact
We are joined by Jessmyn Solana, the digital marketing manager at Interact Quiz Builder. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz (and our go-to platform for quizzes) You'll learn: 🌟 How to use a quiz to attract and segment your ideal customers 🌟 Why you need to think about your customer journey when you build your quiz 🌟 The key mindset you need in order to build a high converting quiz 🌟 Why personalisation and rehumanising your marketing is the way of the future Check out the Interact platform here (and get 20% off using the code LALAVIP) Hosted on Acast. See acast.com/privacy for more information.
Mon, September 13, 2021
137: How to find your purpose, do what you love and make money doing it with Marina Suholutsky of PurposeBuilt
Today we are going deep and talking about purpose in your life and your business. I am joined by Marina Suholutsky of PurposeBuilt, a company whose mission is to help people wake up to who they truly are & what they’re meant to contribute in this world—and to help them make money doing it. We cover: 🌟 The key mindset shifts you need to make in order to start making money doing what you love 🌟Why you need to articulate the purpose for your life FIRST and then how to apply to your business 🌟 The number one mistake business owners make when it comes to pursuing their deepest purpose Links: purposebuilt.io/mybusinessplaybook Follow Marina on Instagram Hosted on Acast. See acast.com/privacy for more information.
Mon, September 06, 2021
136: LIVE with Jack Delosa - How to stay resilient and focus on what matters in COVID-19
A few weeks ago, I hosted a live masterclass with Jack Delosa of The Entourage and we decided we should share it as a podcast episode too! In this masterclass Jack shares his story of being millions of dollars in debt and how he came out the other side. You'll find this conversation inspiring, practical and encouraging for whatever season you are in. We cover: 🌟 The key areas you should be focussing on in your business right now (and what you should avoid) 🌟 Jack's practical tips to look after your mental health each day 🌟 How to stay resilient as leaders in times of hardship Jack's Instagram The Entourage - Coaching, training and community for business owners Hosted on Acast. See acast.com/privacy for more information.
Mon, August 30, 2021
135: Powerful, no BS leadership strategies for business owners with Martin G. Moore
In this episode, we are joined by Australian leadership expert, Martin G. Moore of Your CEO Mentor. Marty co-founded the company with his daughter Emma Green and has just released his new book "No Bullsh!t Leadership" You'll learn: 🌟 Why business owners need to learn the art of leadership (even if you only have a small team) 🌟 How to stop micro-managing your team 🌟 The difference between leading a small team and leading as an executive 🌟 The common leadership mistakes business owners make when scaling (and how to avoid them) Check out Marty's new book: "No Bullsh!t Leadership" Hosted on Acast. See acast.com/privacy for more information.
Mon, August 23, 2021
134: 4 simple ways to turn your social media followers into email subscribers with Laura Higgins
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn: 🌟 Why building your email list should be your number 1 marketing priority 🌟 The common mistakes people make when promoting their email list 🌟 4 simple, actionable strategies to start growing your email list Check out the email marketing program we use at Lala Social Club Hosted on Acast. See acast.com/privacy for more information.
Mon, August 16, 2021
133: 3 quick & cheap ways to buy back time in your day with Laura Higgins
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn: 🌟 3 quick and cost effective ways to leverage your time and be more productive in your 🌟 The tech that we use to streamline our tasks at Lala Social Club 🌟 Why you need to define your zone of genius if you want to be an effective business owner and leader Programs mentioned: Calendly for scheduling appointments ClickUp for project management Slack for internal communications Later for social media scheduling Xero for sending automated invoice reminders Hosted on Acast. See acast.com/privacy for more information.
Mon, August 09, 2021
132: The secret to using Instagram to get more clients with Laura Higgins
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn: 🌟 4 quick and cost effective ways to use the platform to connect with your ideal client 🌟 How to outsource, automate and delegate some of these tasks 🌟 Why you need to allocate time in your day to selling on Instagram 🌟 The most common mistake I see people make when it comes to selling on Instagram Check out our Canva templates here! Hosted on Acast. See acast.com/privacy for more information.
Mon, August 02, 2021
131: The lead magnet you need in your marketing with Chanti Zak
Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for their marketing and she does it through the power of the QUIZ. If you want to double down on your email list building, and you want to learn how to leverage this powerful marketing strategy that works, then this conversation is a must listen. We’re talking about: 🌟 What makes a quiz convert like crazy (and why are the most powerful lead magnet to be using right) 🌟 How to find the right type of quiz for your brand 🌟 Chanti’s step by step method to create your dream quiz 🌟 Why personalisation and interaction are the way of the future. Try Interact and use our discount code LALAVIP Hosted on Acast. See acast.com/privacy for more information.
Mon, July 26, 2021
130: How to charge for value instead of time with Laura Higgins
Join Laura today as she shares how to charge for value instead of time in your business. You'll learn: 🌟 4 key tips to start charging what you're worth 🌟 The #1 reason why you should switch from hourly rate 🌟 A simple strategy to help you define what to charge Hosted on Acast. See acast.com/privacy for more information.
Mon, July 19, 2021
129: How to keep customers at the centre (even as you scale) with Amanda and Lia from Eva
Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia. 🌟The #1 thing founders need to focus on in their business 🌟 The marketing strategy that has skyrocketed Eva’s growth in 12 months 🌟 The key metrics you should be measuring in your ads 🌟 How to keep customers at the centre of your business (even as you grow) Take $125 off your mattress using the code: LALA Hosted on Acast. See acast.com/privacy for more information.
Mon, July 12, 2021
128: Powerful DIY website design strategies that increase conversions with Emma Troy
Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail both the design and the conversions on your website. We cover: 🌟 The top things every website should do 🌟 How to create a winning first impression on your website 🌟 The ONE thing you need to change on your website today 🌟 The most common website mistakes (and how to avoid them) Hosted on Acast. See acast.com/privacy for more information.
Mon, July 05, 2021
127: Instagram, creativity and staying true to you w/ Kelle Howard
Today I am joined by Interior Designer, Kelle Howard. In the episode we chat about: 🌟The non-negotiables when starting a creative business (and the importance of knowing your why) 🌟 Kelle’s secret sauce for building her Instagram following 🌟 How Kelle balances being a Solo Mama and growing her business at the same time 🌟 How to attract your dream clients (without compromising sales) Check out Kelle on Instagram: https://www.instagram.com/kellehoward.co/ Hosted on Acast. See acast.com/privacy for more information.
Mon, June 28, 2021
126: A simple, yet powerful gifting strategy that increases sales & loyalty with John Ruhlin
In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sales team. In today’s conversation, you’ll learn: 🌟How a strategic approach to gifting increases sales and loyalty 🌟 How to measure the impact of a gift on your bottom line 🌟 Why you need to implement a gifting strategy in your small business (even if you don’t have loads of budget) 🌟 The one time in the year John doesn’t let his clients send gifts John's Free Strategic Gift Giving Guide: https://giftologygroup.com/strategic-gift-giving/ Hosted on Acast. See acast.com/privacy for more information.
Mon, June 21, 2021
125: 3 Simple Strategies to Build Your Marketing Plan
Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without adding more to your workload. You'll hear: 🌟 My journey from struggling social media manager to today 🌟 My honest thoughts on why so many business owners struggle to see results 🌟 The #1 reason your marketing isn't working (and what to do to fix it) 🌟 How to grow in confidence and take the next step in your business (even if it's scary!) 🚀 JOIN MMP 🚀 I also mention our 6 week marketing course that is only open for a few more days! Head on over to here to learn more. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 14, 2021
124: How to use social media to generate daily sales with Ryann Dowdy
Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you use social media to market your business, this conversation is for you. You’ll learn, 🌟 How to leverage your direct messages to build relationships and qualify your leads 🌟 How often you should be promoting your services on social media 🌟 The key sales metrics you should be measuring 🌟 How to create a simple formula that allows you to reverse engineer your sales so you can take control of the growth of your business using social selling. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 07, 2021
123: How to nail the money side of your small business with Glen James
Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless people and small business owners get on top of their finances. In today's conversation, we cover: 🌟 the biggest money mistakes small business owners make 🌟 the key financial metrics you need to be measuring in your business 🌟 how Glen moved from a traditional business model to an online business model 🌟 how to know when you're ready to invest more money into your business Check out My Millennial Money on Instagram: @mymillennialmoney My Millennial Money Website Hosted on Acast. See acast.com/privacy for more information.
Mon, May 31, 2021
122: Scaling, sustainability and specialty coffee with Saxon Wright (Huskee Cup + Pablo and Rusty's)
Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top speciality coffee companies, Pablo & Rusty's Coffee Roasters and co-founder of sustainable coffee cup, Huskee. In this conversation we cover: 🌟 How to balance vision and execution (so you aren't just dreaming of ideas but you're acutally implementing) 🌟Why businesses need to have a sustinability strategy 🌟 How to get out of the day to day in your business and move into the director role 🌟 The power and flexibility of scaling and strategically scaling down Hosted on Acast. See acast.com/privacy for more information.
Mon, May 24, 2021
121: How to produce high quality videos on a budget with Ryan Koral
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses. Here's what we cover in this episode: 🌟How to DIY your video production in a way that is affordable, doable and actually fun. 🌟 The gear you need to start filming high production content (hint: you don't have to spend loads of money!) 🌟 How to get over your fear of being in front of the camera 🌟 Ryan's top tips for creating course videos that your students love 🌟 Why there's room for your course idea (even if feel you are in a saturated market) Ryan's Course Production Checklist Freebie - tellstudios.com/coursechecklist Ryan's Instagram: https://www.instagram.com/ryankoral/ MMP Waitlist: mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more information.
Mon, May 17, 2021
120: A powerful growth strategy that costs you $0 with Jeff Henderson
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For". Jeff shares his simple, yet powerful strategy for growth, in business and in life. 🌟How to define what you’re for (and live it out in your marketing) 🌟Why you need to regularly audit your Instagram to ensure you are focussing on your customers, not you 🌟The simple things you need to be doing daily to wow your customers (that won't cost you a cent) 🌟Narcissism in social media (and how to avoid common pitfalls) Links: Shownotes Check out Jeff's book, "Know What You're For" Join the My Marketing Playbook waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, May 10, 2021
119: Creativity, entrepreneurship and closing a multi-million dollar business with Samantha Wills
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read! We cover all things: 🌟Creativity in business 🌟Bravery and intuition in decision making 🌟Burnout and listening to your body 🌟How Samantha started (and closed) her wildly successful business 🌟Samantha's view on "work-life balance" Check out Samantha Wills memoir: "Of Gold and Dust" Samantha Wills Foundation website Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, May 03, 2021
118: Spreading joy through homewares and art with Jumbled Online
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online. In this super fun conversation we cover: 🌟how Pip has built turned her regional shopfront into a national brand 🌟Jumbled's branding "secret sauce" 🌟Pip's strategies on building a cult following on Instagram (143k + followers) 🌟the importance of hiring the right people (and how Pip can tell if someone is a good fit) Visit Jumbled Online Here Hosted on Acast. See acast.com/privacy for more information.
Mon, April 26, 2021
117: Finding your genius zone and playing to your strengths with Ruby Marsh
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process. In my conversation with Ruby, you'll hear: 🌟 how to find (and stick to) your zone of genius) 🌟 one simple strategy to help you manage your energy effectively 🌟 how to show up in your business a way that is authentic and true to you 🌟 the best way to maintain your values and culture as your business grows See more of Ruby here: http://www.rubymarsh.com/ Hosted on Acast. See acast.com/privacy for more information.
Mon, April 19, 2021
116: How to lead like a boss in your small business with Your CEO Mentor
Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing your own leadership. You'll learn: 🌟 the most common leadership mistakes that business owners make when scaling and growing 🌟 why leadership is a skill you can learn (and an important part to get right) 🌟 how to switch from being business owner to a business leader 🌟 how Emma works with her Dad (and their unique approach to their roles) https://www.yourceomentor.com/ Hosted on Acast. See acast.com/privacy for more information.
Mon, April 12, 2021
115: The Art of Selling on Virtual Stages with Colin Boyd
In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars. Colin helps experts, course creators and coaches to speak confidently on stage to sell... without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. Sign Up to Colin's Masterclass Series - How to Sell from Virtual Stages Sign Up to Colin's Course Waitlist: Sell from Stage Academy Hosted on Acast. See acast.com/privacy for more information.
Mon, April 05, 2021
114: How to build a vision-driven business with Jack Delosa
In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.' We talk about how to build a vision-driven business and some of the hurdles that have come along with building one of Australia's biggest business training platforms. This episode is a must-listen. Check out Jack on Instagram The Entourage website Ps. I'm opening the doors to My Marketing Playbook very soon. Join the waitlist today! Hosted on Acast. See acast.com/privacy for more information.
Mon, March 29, 2021
113: Diversity, marketing, and an honest conversation about race with Ida Asare
In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We chat about productivity, and her strategies to increase it, but we also talk about race. As a woman of colour here in Australia, Ida has a unique perspective that we can all learn from. You’ll learn: Ida’s game-changing tips for productivity in work The best way to be diverse as a brand How to be inclusive with the right motives (aka, no token invites) The things white people need to stop saying What to do if someone ‘calls you out’ Ida on Instagram Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, March 22, 2021
112: Building an international ecommerce brand with Mustard Made
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You’ll also hear some golden tips on how Becca markets her Mustard Made lockers. If you are in a family-run business, or have a product-based business that was rocked by the effects of Covid, you will definitely relate to what Becca has to say! Or, if you want incredibly wise advice on how to play to your strengths in business and partnership, this podcast is for you. You'll learn: ✨ How to work to your strengths as siblings in business⁠ ✨ How Covid-19 affected manufacturing in China for this small business⁠ ✨ The creative ways in which Becca markets her business ⁠ ✨ The biggest things to avoid when running an online store⁠ Hosted on Acast. See acast.com/privacy for more information.
Mon, March 15, 2021
111: Building a chart topping podcast with Australian Birth Stories
This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be running a nation-wide podcast when she first told her own birth story, followed by her sister’s. But 215 episodes later, she is now one of the most well-known podcasters in Australia. We chat with Sophie about how she achieved her level of success, how she monetizes her podcast, and how she juggles recording, editing and promoting highly personal birth-story interviews, as well as raising a family of her own. You’ll learn: Sophie’s biggest missteps when building her podcast ⁠ The one thing Sophie would never outsource ⁠How she monetizes her podcast and brand ⁠ Practical tips for starting a podcast ⁠ How Sophie juggles family, her business, and Instagram⁠ Links mentioned: Australian Birth Stories Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, March 08, 2021
110: How this organisation helps Tanzanian women build businesses with Forever Projects [IWD Part 2]
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects. Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of poverty, grow a business, hire staff, put food on the table and put their children through school. Today, we sit down with Mark to discuss the work of Forever Projects, and also hear his own inspiring story. Links mentioned: Facebook Group Instagram Forever Projects Lala Social Club Laura on Instagram Our Canva Templates Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Sun, March 07, 2021
109: International Women's Day conversation with women I admire (IWD Part 1)
We are joined by 7 influential Australian women to have a conversation about International Women’s Day. Robyn King (Head of Social Impact at Canva), Kara Demmrich (Kyal and Kara), Sophie Walker (Australian Birth Stories), Clare Wood, Shelley Johnson & Emily Bowen (My Millennial Career), and Pip Brett (Jumbled Online). These professionals and business owners share their challenges and stories from workplace discrimination to having the courage to dream big for their career. The episode sponsors non-profit organisation Forever Projects, as they help women in Tanzania break the cycle of poverty by guiding them to build businesses. Links: 🌟 Forever Projects 🌟 MMP Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, March 01, 2021
108: How to legally protect your small business with Foundd Legal
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for small business owners to be protected legally. Riz makes the boring legal stuff fun. You’ll learn: How to become legally legit & protect your small business The difference between copyright and a trademark The importance of trademarking your brand (and my own story of this!) The most common legal mistakes people make in small business If you have a small business and have ever wondered about anything legal, or if you are thinking about building a business, this podcast is for you! Links mentioned: Foundd Legal’s Website Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, February 22, 2021
107: Instagram, Launching a Book, and Mum-Life with Boob to Food.
Tune into this week’s podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community. As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don’t know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and building a business with a community of thousands. Boob to Food is a nutrition consulting service for mothers who want ideas and guidance to nourish their baby on the journey from breastfeeding to solid foods. Boob to Food’s founder and nutrition consultant Luka McCabe has also written a book, Milk to Meals, full of in-depth advice and information parents need to know about starting their baby on solids, as well as over 80 useful recipes to make the journey as smooth as possible. Buy Luka's Milk to Meals book here Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, February 15, 2021
106: How to Nail Your Copywriting with Bossy Copywriting
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand. Links mentioned: Facebook Group Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
Mon, February 08, 2021
105: How this Aussie founder launched over 50 cafes in the USA
In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality’ for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry. Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY's New York Entrepreneur of the Year and has been recognized as one of the World’s Young Leaders of the Future Checkout Bluestone Lane on Insta Join our Facebook Group Want a weekly business tip delivered to you for free? Hosted on Acast. See acast.com/privacy for more information.
Mon, February 01, 2021
104: Photography, Instagram and mindset with Natalie Spada (The Palm Co)
In today’s episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot. Check out Nat's Lightroom Presets here For more episodes click here Join our Facebook Group Want a weekly business tip delivered to you for free? Hosted on Acast. See acast.com/privacy for more information.
Mon, January 25, 2021
103: Top PR strategies to build trust and grow your reach with Odette Barry (Odette and Co)
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business. Odette's PR Course Join our Facebook Group Want a weekly business tip delivered to you for free Hosted on Acast. See acast.com/privacy for more information.
Mon, January 18, 2021
102: How to use collaboration to skyrocket your business with Jess Ruhfus (Collabosaurus)
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You’ll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess’ organic Instagram marketing strategies. ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclass For more episodes click here: mybusinessplaybook.com Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl Hosted on Acast. See acast.com/privacy for more information.
Wed, January 06, 2021
101: My Business Playbook is Here!
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business. For more episodes click here: mybusinessplaybook.com Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl Hosted on Acast. See acast.com/privacy for more information.

My Business Playbook

517: 3 Instagram Fixes That Got My Engagement Back

516: I Hosted a Retreat in Bali… Here’s What Actually Worked

515: My 5-Minute Content Plan (Steal This!)

514: The Easiest Way to Add $10k to Your Revenue This Month

513: My plan to 8 figures + what I'm learning right now

512: Why People-Pleasing is Secretly Ruining Your Business

511: This leadership mistake is costing you millions w/ Shelley Johnson

510: This SIMPLE funnel prints cash

509: Unfiltered: A Conversation with My Sisters on Creativity, Business & Life

508: Why Every Creative Should Launch a Membership (and How to Start)

507: What to Do When Someone Copies Your Work (5 Simple Steps)

506: How To Set Goals You Actually Achieve 2025

505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)

504: Dan Martell - The 3 Revenue Ceilings Holding You Back (and How to Break Through)

503: The Exact Sales Shifts That Helped Me Hit $1m

502: Create Space for Creativity with Renée Warren

501: How to Hit Your Business Goals in 2025

453: Merry Christmas and Happy New Year from me!

452: Steal My End-of-Year Reset Plan to Prep Your Biggest Year Yet

451: The 3 Game-Changing Moves to Scale Past $30k Months in 2025

450: Plan Your Best Year Yet: 5 Steps to Start Strong and Hit Your Goals

449: The Truth About Hitting $10K Months as a Creative

448: 3 end of year mistakes most creatives make (and how to avoid them)

447: Behind The Business with Laura Higgins, Erika Cramer and Toni Bache

446: Transform Your Audience into Clients: The Step-by-Step to Growing a Loyal Community

445: From $0 to 7 Figures: What it REALLY Took to Start My Business at 23

444: BTS of My Million Dollar Content Strategy

443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn

442: Your Dream Income and Freedom Are on the Other Side of THIS Shift

441: How to Build a Business That Runs Itself with Ryan Deiss

440: How to Build Your 4-Day Work Week in the Next 14 Days

439: The Power of Rest: Thriving in Business Without Burnout with Melissa Ambrosini

438: From Struggling to Thriving: How Polly Tripled Her Photography Business in 9 Months

437: The Power of Urgency: How to Use Authentic Urgency to Drive Real Results

436: The Simple Path to $100k Months

435: Scaling Your Business the Simple Way with Ben Handler

434: Why Low-Ticket Offers Are Harder Than You Think

433: Say Goodbye to Ghosting: How to Get a Yes on the Call

432: The Day I Thought My Business Would Fail (And How It Didn’t)

431: How I Support My Nervous System as a 7-Figure CEO

430: Brisket and scaling your business

429: Samantha Wills

428: The Ultimate Guide to Hiring a Virtual Assistant (and nailing it the first time!)

427: How I took 5 weeks off from my business

426: The most underrated money maker in your business

425: The real reason you aren't where you want to be

424: 3 Funnels every service provider needs

423: Anaita Sarkar (Hero Packaging)

422: The Secret to Creating Offers That Clients Can’t Resist

421: How rebranding doubled my business in a year

420: Building a high ticket brand w/ Dain Walker

419: 10 Rules For Confident Selling

418: Mastering Facebook Ads and Funnels with Kwadwo

417: Monique Forcella aka The Socialista

416: Desperate vs. Dream Clients

415: The scope creep survival guide for creatives

414: My journey from $10k to $100k+ months with Nath Higgins - PART 2

413: My Journey from $10k to $100k Months (Part 1)

411: The Secret Cost of Comparison

410: Is LinkedIn the untapped platform for creatives?

409: How to stop people pleasing and narrow your niche

408: From Homeless to 8-Figures w/ Goose McGrath

407: Buy Back Your Time w/ Dan Martell

406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith

405: What to do when Instagram feels like a ghost town

404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)

403: Stepping into your main character energy in 2024

402: 5 Marketing Predictions for 2024

401: Quick Win: Next Level Goals

353: Merry Christmas from Me! (5 minutes)

352: Goodbye 2023, Hello 2024: How to Reflect, Reset, and Recharge for the New Year

351: 7 mindset shifts that doubled my business

350: How to Scale Your Creative Business with the Right Virtual Assistant

349: How to Scale Your Ecommerce Business with Jay Wright

348: How Cassie went from $5k Months to $23k Months

347: Tears, Snot, and Self Doubt: My Unfiltered Business Journey

346: Mastering the art of public speaking (even if you hate it!)

345: The 5 Levels of a Successful Course

344: Nailing the journey from freelancer to entrepreneur