Until this current school year, student enrollment at UNC-Asheville had dropped in each of the previous five years—down 25 percent from where admissions officials want it to be. The drop mirrors national trends.

My guests today are Marcio Moreno, UNC-Asheville's associate vice chancellor of admission and financial aid; and Michael Strysick, head of the university’s communications and marketing. We talk through the university’s Access Asheville program, which waives all tuition and fees for North Carolina-based undergraduates in households earning less than $80,000 a year. We also get into larger trends, such as an increase in competition for students, along with changes in admissions designed to address issues of equity.

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