Ben and David deviate entirely from the stated purpose of the show, tackling this non-technology acquisition that is so recent, we have no idea if it went well yet. But, the April 2016 acquisition of Virgin America by Alaska Airlines was so fascinating, we had to do it!Sponsors: Anthropic: <a href="https://bit.ly/acqclaude">https://bit.ly/acqclaude</a> Huntress: <a href="https://bit.ly/acqhuntress">https://bit.ly/acqhuntress</a> Statsig: <a href="https://bit.ly/acquiredstatsig24">https://bit.ly/acquiredstatsig24</a> More Acquired!:<ul><li><a href="https://www.acquired.fm/email">Get email updates</a> with hints on next episode and follow-ups from recent episodes</li><li><a href="http://acquired.fm/slack">Join the Slack</a></li><li><a href="https://pod.link/acquiredlp">Subscribe to ACQ2</a></li><li><a href="https://www.acquired.fm/store">Merch Store</a>!</li></ul>© Copyright 2015-2025 ACQ, LLC Items mentioned in the show: <ul><li><a href="https://www.youtube.com/watch?v=q8LaT5Iiwo4">Louis C.K. - Everything is Amazing and Nobody is Happy</a></li><li><a href="http://phx.corporate-ir.net/External.File?t=1&item=VHlwZT0yfFBhcmVudElEPTUyMjI1MjV8Q2hpbGRJRD02MjgzODc=">Alaska Acquires Virgin America Investor Deck</a></li><li><a href="http://csinvesting.org/wp-content/uploads/2013/07/Measuring_the_Moat_July2013.pdf">“Measuring The Moat” Paper - Michael J. Mauboussin</a></li><li><a href="http://amzn.to/1T9Irpy">Business Adventures - Twelve Classic Tales from the World of Wall Street</a></li></ul>Carve Out:<ul><li><a href="https://www.youtube.com/watch?v=1JLfqBsX5Lc">Michael Mauboussin: "The Success Equation:Untangling Skill and Luck" | Talks at Google</a></li></ul>

Acquired

Ben Gilbert

David Rosenthal

Acquired Episode 10: Virgin America

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