She Built This®
For business owners and professionals who are excited and inspired by professional and personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN!
Wed, July 24, 2024
The Last She Built This Episode: How to End an Era
This is the final (for the foreseeable future) She Built This podcast episode! In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering: Letting go of something in your life or business Making a shift or pivot in a different direction Closing your business or venture entirely Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together. Mentioned in the episode: My Content with Character Podcast Start HERE: 4 Questions to Ask Yourself When Starting Something New 6 Types of Procrastination 4 Out-of-the-Box Ways to Increase Visibility EmilyAborn.com: My Copywriting Business Abbreviated version of the 6 steps I share: 1. Celebrate, grieve, thank 2. Reflect and take stock of the lessons learned 3. Set realistic goals and intentions for your next phase 4. Let go emotionally 5. Gather up your support system 6. Take action steps Connect with Me I’m your host Emily Aborn and I’m a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like my podcast, a very extensive and informative blog , and my weekly emails! I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn
Wed, July 10, 2024
Has "Authenticity" Lost its Meaning? with Melissa Snow
Authenticity used to be my favorite word... I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners. In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you! In this episode: We get into what it means to be authentic What authenticity isn't How to learn more about the authentic, true blue YOU human inside How to network like a human What it looks like to infuse intention into what you do and share Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started! About Melissa Snow Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. Website Instagram Facebook Virtual Speed Networking Events About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me Content with Character po
Wed, June 12, 2024
Is Your Opinion REALLY that Unpopular? Debunking online business with Jessica Lackey
No, we're not just sharing a bunch of unpopular opinions in this She Built This episode... We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet. I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more. What's inside the episode: Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scaling The elusive, yet magical seven-figure mark of success Is it a niche or is it a pattern? Reels - are we doing this? Yay or nay? Cultivating a playlist vs. pushing noise into the feed Finding communities that are a good fit And so much more! About Jessica Lackey Bio: Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica: Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome Website: https://www.jessicalackey.com/ Social links: Instagram: https://www.instagram.com/jessicalackey_consulting/ LinkedIn: https://www.linkedin.com/in/jessica-lackey/ Twitter: https://twitter.com/jslackey YouTube: https://www.youtube.com/@jessicalackey About your host, Emily Aborn I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. <br
Wed, May 15, 2024
Fighting for Our Friendships with Friendship Expert, Danielle Bayard Jackson
Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important! Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships. We get into: What makes female friendships so unique and different Why female friendships are worth fighting for Whether or not you should strive to find friends outside of business and / or entrepreneurship How to find friends And more! Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women’s platonic connections. Her coaching business, Friend Forward , is dedicated to teaching women how to create and maintain better female friendships. Danielle’s expertise has been featured in The New York Times , NBC News , Psychology Today , Wall Street Journal, FORTUNE Magazine, and Oprah Magazine , various talk shows and a host of other media outlets. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology. As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast , has several viral videos on <a href='https://www.tiktok.com/@thefriends
Wed, April 17, 2024
That Smells Like a Story! With Helida Dodd of Marbella Perfumes
Today’s episode is a bit of a different one! It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us. Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers: How Helida went from engineering to perfume Why smells are so important for connection Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more! Books and Podcasts Mentioned The Alice Network by Kate Quinn The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn The Perfume Making Podcast with Karen Gilbert About Helida: Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams. She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram Facebook About Emily Aborn Content Copywriter and Podcast Host: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well
Wed, March 13, 2024
Does Your Face Say a Thousand Words? with Brian Galke
Stats show that communication is approximately: 55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face. Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence. For this episode, allow yourself to open up your mind to new possibilities and join me in following my own curiosity in learning something new! Our conversation includes: How Brian learned about facial feature decoding and why he started down this path Benefits in facial feature decoding for our relationships and business Key features of the face to focus on for communication styles, information delivery, and more What makeup says about our faces The connection between overall body language and the face And more Links and Resources Mentioned: Books: Never Split the Difference by Chris Voss You Say More than You Think by Janine Driver What EveryBODY is Saying by Joe Navarro YouTube link to this episode: https://youtu.be/iUbx7XpodhA Brian's products: https://subtleskills.com/services/ About Brian Galke Brian Galke is a renowned Facial Feature Decoding Expert with over two decades of experience in Business Coaching, Speaking, and Training. Brian's unique perspective on sales training challenges conventional notions by emphasizing the importance of creating a connection and finding a connecting point with your potential customer. As a "People Connector," Brian has a reputation for breaking down barriers and bringing out the best in people. His practical, street-savvy coaching style, fused with real-life stories and conversational techniques, connects with his audience at an intimate, intense, and individual level. LinkedIn Instagram Website About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with
Wed, February 14, 2024
Love Languages to Simplify Our Business Decisions with Lisa Zawrotny
Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself. You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into: What the five love languages are How we can use the love languages in our business and client processes How recognizing someone else's love language makes them feel seen, heard, and understood AND saves us time and energy wondering how to make them happy How using the love languages increases our productivity, motivation, and inspiration And more! Links and Resources Mentioned: Content with Character Episode: What's Your Marketing Love Language? Positively Living Episode: How to Practice Self-Care Using the Five Love Languages with Miriam Wexler Emily Aborn's Blog: Love Languages: Examples to Inspire Marketing Content About the Guest, Lisa Zawrotny Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate entrepreneurs prioritize what matters and customize productivity approaches so they can achieve more by doing less. When she’s not working with clients or podcasting, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat. Website Instagram LinkedIn Positively Living Podcast Connect with the She Built This podcast host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website <a href='https://www.in
Wed, January 10, 2024
The Role of Trust in Business with Kristin Messegee
Trust is of the utmost importance as an entrepreneur. Trust in business impacts: Collaborations Subcontractor relationships Client experience and client relationships Decision-making as a business owner This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters. My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others. The Role of Trust in Business She Built This episode highlights: What is trust? How is it defined? Different flavors and levels of trust Just because you trust them, doesn't mean you have to trust them with everything Trust doesn't look the same for everyone and everything As a business owner, how do you look for people you can trust? Building trust as business owners Trust in business red flags (and green ones too!) What to do when trust has been broken in business and relationships? Should we trust our gut? And more! About Kristin Messegee: Kristin is a Life Coach for Enneagram Sixes. She helps them live less in their head and more into their lives. She's the host of the Life Uninhibited Podcast, The Enneagram Six podcast. Kristin has a teen and an almost teen and loves this stage of parenting the most so far! She has always thought she was made to parent teens! She is happily married, living outside of Austin TX, though the Pacific Northwest has her heart. Connect with Kristin: Life Uninhibited Podcast Instagram Confidence Video Course About the Host, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn <a h
Wed, December 13, 2023
Chase Your Goosebumps, with Bonnie Wan of The Life Brief
This past year, life's felt a little more cluttered and confusing to me than usual. As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?" And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living. Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life. It's surprisingly simple and yet, lends itself to endless possibilities. In our interview, Bonnie Wan shares: Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book. What is a life brief and who should try writing one? The power of a daily brain dump What to do if you're keeping yourself stuck by playing small How to bring to light the places you're hiding "Chase your goosebumps!" "Actions are a byproduct of clarity" And so much more! Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind." Connect with Bonnie Wan: BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Website Instagram Pre-Order the Book: T he Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It’s available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation. About the Host, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves
Wed, December 06, 2023
Your Personal Manifesto, with Bevin Farrand
What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it? To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%! In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my life onto the table and see which ones fit and which ones didn't (some belonged to someone else's puzzle entirely, and I have no idea how they got in my bag!). It was in Taking Inventory personally and professional and doing a little soul-searching that I met today's guest, Bevin Farrand, author of Your Damn Manifesto which is a guide to getting clear on your vision and putting it front and center at all times. In this episode with Bevin: Why she encourages us all to just do the damn thing in life! What a personal manifesto is and what it can do How to identify your most meaningful dreams and goals (even if you want to do #allthethings) How micro-steps can help us get the miles Why the "moments" matter more than the "minutes" What to do if someone "poo poos" your idea and dream What to do about your mindset if it's not in the right place to get started And so much more! About Bevin Farrand: In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement and created the Do the DAMN Thing Method. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn chance. She is the author of Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life and a coach that supports women in achieving their goals, even after going through deeply challenging experiences. Website Podcast LinkedIn Facebook Facebook Group Instagram Book: Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life About the host, Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as
Wed, November 29, 2023
Unlocking the Wisdom in Our Cycles with Bri Martinez
Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us. See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach! My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. In this episode, Bri and I talk about: Approaching your menstrual cycle as a gift rather than a curse The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more! How we can start leaning into these cycles and using their wisdom to help support our businesses and lives How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others How to get started living more with the natural ebbs and flows Notes & Resources Book: WILDPOWER Journal: A Guide to Moon Journaling Connect with Bri Martinez of Wild Moon Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. Instagram @wildmoonexperiences Facebook @WildMoonExperiences Connect with Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website <a href='https://www.instagram.c
Wed, November 15, 2023
Are You ”One of the Guys”? With Emily Nichols
The words we use shape our every day, our environment, the people around us, and our world. Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together? In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include. In this episode: Emily's story in creating a TedX Talk and what inspired it Why it might not be all it's cracked up to be to be "one of the guys" How to consider new ways to speak that brings people together for more collaboration and connection What to do if you're struggling to get on board with the ever-changing world of the English language How to overcome your fear of making a mistake around saying the right thing The difference between descriptivism and prescriptivism And more! Quotes and Definitions: "The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet ) Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc. Resources Mentioned: Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch Claudia Goldin on Women in the Labor Force Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?" About Emily Nichols: Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master’s thesis in five Dr. Seuss rhymes. Connect with Em
Wed, November 08, 2023
3 Powerful and Simple Speaking Tips: BONUS EPISODE *(RE-UPLOAD)*
I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing. Here are my three super speedy and simple speaking tips and what you can expect in this episode: Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling Be present! Avoid audience distractions The Content with Character podcast More resources mentioned: Kim Dawson of the Sassy Strategist Podcast Kim Dawson's Episode on She Built This Kim Dawson interviewing ME on the She Built This podcast My recent episode with Farnoosh Torabi Content with Character Episode Speaking and Podcast Guesting for Increased Visibility Connect with Me, Your Host Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Wed, November 01, 2023
Streamlining Your Marketing and Visibility Efforts with Rosemarie Callender
Social media posts, blogs, emails, speaking engagements, events... Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier? What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business. In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss: How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business How podcasting actually saves time and headache in our marketing and visibility efforts Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier How podcasting can help build relationships and serve as a vessel for collaboration Three things to keep in mind as a podcast guest before making the pitch What it takes to create GREAT content And more! Links Mentioned: Podcast Guest Collaboration Community - Find a Guest, Be a Guest Content with Character Episode on setting aside a day for Visibility and Content Review My Recording with Rosemarie on her Too Busy to Podcast Show Connect with Rosemarie: Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series. Website Instagram Learn More About her VIP Day! Connect with Emily Aborn (your
Wed, October 18, 2023
Making More Money by Healing Your Mindset with Angela Henderson
This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back. We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth And more! Links Mentioned: Karen Kenney's Hypnosis Audios: SHOP About the Guest: Angela Henderson Angela Henderson is an international award-winning business coach for women, international keynote speaker, and podcaster who has helped 1000's of women around the world make more money by creating a personalized business strategy and masterminding their mindset so they can wake up every day and live the life they want. Facebook Page Facebook Business Group Instagram Pinterest Podcast About the Host: Emily Aborn Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Content with Character Podcast Instagram Facebook LinkedIn
Wed, October 04, 2023
Follow Your Fears: A Healthy State of Panic with Farnoosh Torabi
Are you afraid of FEAR? There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared" Fear gets a bad rap! It's a "victim of some unfortunate PR" . We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn. My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear. She believes that fear can be a teacher, an impetus, and a KEY to our success and happiness! In this episode, we talk about the fears that hold us back, personally and professionally and how the wisdom they contain can lead us to live more meaningful lives. In this episode with Farnoosh Torabi: How she decided to write A Healthy State of Panic, an entire book on fear, and why now Where Farnoosh determined the nine flavors of fear she discusses in the book: rejection, loneliness, FOMO, exposure, failure, money, uncertainty, endings, and losing our freedom. How fear can help us to live more meaningful lives if we're willing to sit with it, explore it, and embrace it Connect with and Learn About Farnoosh Torabi: Farnoosh Torabi is an Iranian American journalist, who was born in Worcester, Mass actually. She’s one of the country’s leading and most trusted personal finance experts. For more than twenty years, she’s dedicated her career to helping people become financially empowered and lead richer lives. She’s written multiple books, hosted a CNBC program, and served as the resident money columnist for O, The Oprah Magazine . Today she hosts the long-running, Webby-honored podcast So Money , which has earned over twenty-five million downloads. Farnoosh holds a degree in finance from Penn State and a master’s in journalism from Columbia University. She lives on the East Coast with her family. NEW BOOK and Website: A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life ahealthystateofpanic.com/ Podcast: podcast.farnoosh.tv/ Instagram: @farnooshtorabi/ Resources Mentioned In This Episode: Content with Character Episode on What to Do When You Fail Anatomy of Anxiety <a href='https://www.amazon.com/Erasing-Finish-Line-Blueprint-Adm
Wed, September 20, 2023
The Tables Have Turned... Emily’s takes the Hot Seat with guest host Kim Dawson
In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast. Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille. Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon! Topics covered: Why I do what I do How my Content Copywriting business came to be How She Built This came to be What I lack in confidence, I make up for in being resourceful and taking action What I love about podcasting My secrets (not-so-secrets anymore) to productivity and time management and more! About Guest Host, Kim Dawson Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back. Kim is the author of “ Passion to Profits: Your Guide To Building a Successful Business You Love ,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life. Our Interview on Kim's Podcast The Sassy Strategist Connect with Kim: Website Instagram The Sassy Strategist Podcast LinkedIn About Me (your usual host), Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website <a href='https://ww
Wed, September 06, 2023
THE Podcaster on Podcasting with Adam Adams
I believe podcasts have the power to change lives. Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship. The possibilities are endless. In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting. In this episode: How Adam came to be a podcaster and start the Podcast on Podcasting How Adam helps podcasters grow their shows The difference between good and GREAT content What makes content memorable How to prepare and stand out as a podcast guest The best way to make money podcasting How and WHY to be your authentic self no matter what type of content you're creating And more! About Adam Adams: Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%. Website Instagram The Podcast on Podcasting Facebook LinkedIn About the Host: Emily Aborn Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website <a href='https://contentwithc
Wed, August 23, 2023
Five Half-Truths Keeping You From Living a Full Life with Terri Trespicio
You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going... You don't need to have it all figured out or even have the slightest clue about what you're creating yet. Creating more fulfillment, and meaning, and going after what you want starts NOW! If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today. In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion , we talk about: How being a published author has changed Terri's life How she deals with bad reviews and feedback The five half-truths that keep us from pursuing work we live What to say at your next networking event when someone asks what you do Book recommendations to add to your TBR list And more! Resources Mentioned: The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course The Business of Expertise, David Baker Monsters by Claire Dederer Pachinko, Min Jin Lee About Terri Trespicio: Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You . Her TEDx talk, " Stop Searching for Your Passion ," has surpassed 7 million views, and she was named by Hubspot as one of the " Top 18 female speakers who are killing it " (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine. Connect with Terri: Website Instagram About the Host, Content Copywriter Emily Aborn: Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to lif
Wed, August 09, 2023
Writing Pitches to Publications with Amber Petty
Have you ever considered pitching your stories to publications? Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid! In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more! Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE. What propelled Amber into the world of freelance writing How to be specific and provide a unique angle when writing pitches How to answer "why right now" and create a timely pitch How to evaluate "why would a reader care?" when crafting a pitch Pitch-writing secrets that will keep you from spinning your wheels How to find publications to pitch to How Amber overcomes writer's block And more! Resources Mentioned Amber's FREE Guide of 250+ Places that Pay for Your Writing Stephen King's book On Writing Tana French's Dublin Murder Squad Series Emily's Content with Character episode: How to Pitch Like a Human About Amber Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career. Connect with Amber: Website Instagram About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde
Sun, August 06, 2023
And Now a Word from Our Founder (you’re in this story!)
I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023. After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together. I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours. With endless gratitude, thank you for being here and please keep spreading the sparks of community and making the impact that you're meant to make in this world as we move into this next season together. Ways to Stay Connected Outside Facebook: My Website LinkedIn Instagram Content with Character Podcast Join my email list to be the first to hear about whatever I got up my sleeve for you!
Wed, July 26, 2023
What Else is Possible? Biohacking for Busy Business Owners with Tanessa Shears
"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question. In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be. I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped accepting "blah" and "meh" as my normal and started getting curious in asking myself what might be possible for ME. I hope this conversation inspires you to do the same as Tanessa and I talk about: What Tanessa means by "Becoming Limitless" What biohacking is (sounds intense?!) and how to make it practical and actionable for your everyday Why so many business owners and professionals aren't getting enough sleep and what to do about it What to consider specifically around syncing your business with monthly cycles and hormones And more! About Tanessa Shears Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. Links Mentioned: Tanessa's Website Connect with Tanessa on Instagram Tanessa's Becoming Limitless Podcast Twelve Ways to Biohack Your Energy Book: Boundless by Ben Greenfield About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host of Content with Character and the She Built This podcast, and Founder of the She Built This community for women entrepreneurs. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, J
Wed, July 12, 2023
7 Types of Rest: Keys to Renew and Restore Your Energy with Dr. Saundra Dalton-Smith
Did you know there's more than one way to rest? Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest? Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life. Dr. Saundra-Dalton Smith and I discuss the seven types of rest and dive into: Why so many of us as entrepreneurs, business owners, and professionals are so darn tired The difference between burnout and just being tired The definition of "more energy" The different between sleep and rest The seven different types of rest: physical, mental, spiritual, emotional, creative, social, and sensory and how to look at where our deficits are Some simple energy-restoring activities we can do on the day-to-day And Dr. Saundra's top advice for getting a better night's sleep About Dr. Saundra Dalton-Smith Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com . Website: DrDaltonSmith.com Instagram: @DrDaltonSmith Resources Mentioned Rest Quiz The Ruthless Elimination of Hurry Karen Kenney's Storytime Hypnosis LIVE Karen Kenney's Storytime Hypnosis Audio Shop About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 9
Wed, June 28, 2023
Is $100K All it’s Cracked Up to Be? Setting realistic money goals, with Sarah Young
Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered? Do you know how much your business needs to cover its expenses? Do you even know what your business expenses are? We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses. Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK we should be going along with, rather than sharing the behind-the-scenes of: What it really looks like to achieve / attain a goal What's involved in maintaining a certain level of income For this week's episode on whether or not $100K is the ticket to sunshine, unicorns, and rainbows, I brought in Sarah Young, host of the Profit + Prosper Podcast and Founder of Young + Co., a virtual CFO agency. Sarah’s life work is to help business owners find financial peace and generate freedom and wealth. In this conversation, Sarah Young and I get into: How to determine how much to pay yourself from your business The reasons businesses aren't as profitable as they could be Some money mindset issues she sees her clients struggle with Why $100K might not be all it's cracked up to be Questions to start asking yourself when looking to scale and grow And more! Connect with Sarah Young: Episode #55) Profit and Prosper: An Honest Behind the Scenes of Scaling My Business Episode #50) Profit and Prosper: Creating Highly Profitable Offers All Podcast Episodes Website Instagram Linkedin YouTube Facebook About the Host, Emily Aborn Content Copywriter, Podcaster, and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs , Podcast Host, and Founder of She Built This , a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 93 different industries and loves helping those with a big mission increase their visibility, connec
Wed, June 14, 2023
How to Use Metrics to Inform Strategy with Alesia Galati
Today’s podcast guest changed my life. In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast. I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show. It was in learning more about podcast performance metrics and having Alesia make sense of them for me that I was able to use the metrics to inform my strategy moving forward. In this episode, Alesia and I get into the importance of tying things that you measure in your business (metrics you track) to your goals, and how doing so can help you make clear decisions and inform your strategy. In this episode on how to use metrics to inform strategy, Alesia Galati and I cover: Why metrics are important in your business The metrics that Alesia tracks in her business and why The metrics/numbers Alesia doesn't waste her time tracking Specifically for podcasters, how to evaluate the goals you. have for your show and use your numbers to inform your strategy When we might need outside help in knowing our numbers And more! About Alesia Galati of Galati Media: Alesia Galati is the owner of Galati Media and has been listening to podcasts since 2015. As you can imagine, with all that time put in, she knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”. Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system for launching and managing podcasts so you don’t have to stress about anything falling through the cracks! Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys. Favorite podcast: Alesia’s ears have been fine-tuned for high-quality audio and she can only tolerate impeccable podcasts. She enjoys listening to heavily produced storytelling podcasts like “Greeking Out” by National Geographics Kids when she takes long road trips with her kids. Website Instagram LinkedIn Podcast: Listeners to Leads with Alesia Galati About the Host, Emily Aborn Content Copywriter and founder of She Built This: Emily Aborn is a Content Copywriter, P
Wed, May 31, 2023
How to Clearly Express Your Thoughts: Three Ways to Apply the Power of Three
Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others. My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants. The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of three in three different ways for you to start applying in your own communication efforts. If you want to learn for yourself how to clearly express your thoughts, this framework using the power of threes is a great place to start! In this episode: The three guideposts for clearly expressing your thoughts News about my new podcast Content with Character What's changing (and what's staying the same) on the She Built This podcast Links mentioned in the episode: Article) 3 Rules to express your thoughts so that everyone will understand you She Built This Episode) I Feel Like I'm Repeating Myself: Why Repetition is Effective Mignon Fogarty's The Grammar Girl Episode with Valerie Fridland of Like Literally Dude (YouTu be Link) Content with Character: Emily Aborn's NEW podcast! She Built This Community About the host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Me: Emily Aborn Instagram She Built This Instagram <
Wed, May 24, 2023
Engaging Content Ideas: Storytelling and Connection with Jessica Terzakis
Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business. This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about: Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing Content creation mistakes to avoid Engaging content ideas for social media Storytelling and creating connection in your content And more Guest Bio: Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she’s supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she’s taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses. Connect with Jessica Terzakis on Facebook Connect with Jessica Terzakis on LinkedIn Connect with Jessica Terzakis on her Website Get Jessica's FREE Guide: 5 Things You Need to Create a Profitable Group Coaching Program She Built This Podcast Host Bio: Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character , and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her
Wed, May 17, 2023
Content Creation & Artificial Intelligence; two copywriters talk AI with Erin Ollila
Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more. I still have some questions and a few concerns. My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to talk about it with me! Erin is an SEO copywriter who knows her stuff as it relates to using ai content creation tools like Chat GPT to generate ideas, save time, improve accuracy, and even use as a springboard for conversations with our clients. In our conversation about Content Creation & Artificial Intelligence, Erin Ollila and I cover: What’s been changing in the world of SEO and how AI impacts the internet/search landscape as a whole Whether or not AI will null and void the need for SEO How we’re seeing people use artificial intelligence for content creation Limitations and concerns as it relates to content creation & artificial intelligence A question to come back to no matter what content you’re creating Ethical factors to consider in using AI for content creation And more! About my Guest, SEO Copywriter and Copywriting Coach Erin Ollila Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. Instagram Website Podcast: Talk Copy to Me About the host, Emily Aborn Content Copywriter for Women Entrepreneurs Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running b
Wed, May 10, 2023
I Feel Like I’m Repeating Myself! Why Repetition is Effective
You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself. In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever. Do you ever get tired of talking about the same thing over and over again in your business? Do you feel like you’re repeating yourself? In the month of April 2023, I repeated myself more than ever in my messaging as I approached the same topic from different angles. It helped me understand deeply why repetition is effective both for us the creators and those receiving the work on the other side. For me, all that repeating ended up being my most prolific and loquacious month ever and the ideas just kept on coming! Repetition led to my next BIG idea which I’m sharing and announcing for the first time in this episode. 5 Reasons Why Repetition is Effective: People may not have seen it the first time and need multiple touchpoints There’s a lot of power in going deeper vs. wider on a topic Consistency/repetition is one of the most powerful tools you have to keep your message clear It helps you improve just about ANY skill or craft! It helps you hone in on what you really think, feel and believe! Links Mentioned The Content Compass Workshops with Emily Aborn and Karen Kenney A Content Bank for Every Occassion - Blog Article About Host Emily Aborn (the one always repeating herself) Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Email: emily@emilyaborn.com Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn Linked
Wed, May 03, 2023
How Personality Types Affect Communication, with Enneagram Coach Christina Granahan
Have you ever wondered how personality types affect communication? In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others. We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types. In this conversation about how personality types affect communication, we cover: The body, mind, and heart triads of the Enneagram and what each are seeking as they move about the world How we might respond when we feel unseen, unheard, or misunderstood Where Christina sees people bumping up against their own personalities How each of the Enneagram personality types affect communication What role shame plays in our communication And More! Connect with Christina Granahan: Christina has been curious about people her entire life. In elementary school, she told her teacher she wanted to be a social worker so it was a surprise to no one when she graduated with her MSW at 22. She has spent much of her career working with teens and adults living at the intersection of one or more marginalized identities including LGBTQ, BIPOC, people with AIDS, people with substance use disorder, and those who are undocumented, living in the US. About 15 years ago she expanded her work to include coaching and consulting with staff groups, supervisors, and directors around clinical issues, leadership development, and team building. Since then, Christina’s deeply focused in on the Enneagram in hopes of getting clarity on some important relationships in her life. Through the learning, she discovered that she was the problem. More accurately, she was a problem and the only one she could change. Since that first course, Christina has been immersed in the Russ-Hudson tradition, attending the Enneagram Institute, participating in a 15-month course on the Enneagram and conscious living, and is currently completing a certification course in teaching the Enneagram to beginners as well as advanced learners. Christina is an expert in personality development, developmental trauma, and the Enneagram and is committed to helping others live more consciously, make more informed decisions in their lives, and tell the truth. Website Instagram Mighty Networks About the Podcast Host, Emily
Wed, April 26, 2023
It’s Not All Your Fault: Taking Responsibility (and not)
You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own. AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned. This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way. Join me, Emily Aborn, for a few real-life stories, and a simple process for looking at what's the cause of the friction in your life by getting really honest with what's really holding you back and how to move forward. About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. Connect with Emily: Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Wed, April 19, 2023
Manifesting Success in Life and Business with JJ Flizanes
The phrase, "You’re the creator of your own reality" changed JJ Flizanes' life. In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire. JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around. She gives us a clear path forward to matter where we are in relation to manifestation and gives tons of resources to start diving into right away. In this episode, JJ and I discuss: People-pleasing and how it's not as "nice" as you think How you're often the one getting in the way of your own success What it means to be a victim vs. choosing your reality How leveraging the law of attraction can help your business Why you THINK you want what you want And MORE Quote from JJ in this episode, "The only reason you want what you want is because you think you’ll feel better when you get it." About JJ and Connect with JJ Flizanes online and on her Podcast: An Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Website: http://jjflizanes.com Podcasts: Spirit Purpose Energy (and more!) Instagram: https://www.instagram.com/jjflizanes/ About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Email: emily@emilyaborn.com Website: <a href='http://www.emilya
Wed, April 12, 2023
Two Steps to Determine What Defines Success for YOU with Amanda McKinney
What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.” But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like. "Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that’s meaningful to us. We get into some of the entrepreneurial buzzwords and unpack their meaning including re-defining success, pivoting, and even the pressure of what to title or label yourself. You’ll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU. In this conversation with Amanda McKinney on how success is defined, we cover: How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she’s grown What it felt like to rebrand her podcast to a wider audience Our thoughts on entrepreneurial buzzwords like pivot, success, alignment, and more! The five types of people every entrepreneur should have in their life How to tap into what defines success for YOU How creating content can help you hone in on your message and mission And more! About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast: Amanda McKinney is an author, podcast host, and coach. She navigated her own accidental entrepreneur journey and built a successful business by defining success on her terms. Once experiencing this freedom, Amanda fell in love with helping other entrepreneurs follow their passion and build their successful businesses. She’s a natural-born encourager who shares stories of triumph and hardship because she never wants you to feel alone in this journey. Her mission is to help accidental entrepreneurs unapologetically chase their definition of success. For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur Instagram at @theamandamckinney About the Host, Content Writer for Women Entrepreneurs , Emily Aborn Emily Aborn is a Content Writer for women entrepreneurs</a
Wed, April 05, 2023
How to Deal with Difficult People (and be less of one) with Andrea Bonior, Ph.D
There’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person! Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up. As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for ourselves. Relationships are a wonderful part of life but can also be one of the most challenging when we find ourselves encountering difficult people. In this episode, with Andrea Bonior, Ph.D, host of the Baggage Check podcast, we talk about how to deal with difficult people and be less of one yourself: The categories/types of difficult people in our lives Why it benefits us to learn these skills and deal with situations and difficult people rather than brushing them aside How to deal with a difficult person with honesty, compassion, and confidence What to do when you're facing gaslighting and narcissism in a relationship How to handle energy vampires What do when YOU’RE the difficult person (spoiler alert: we all are at times) Practical techniques for building resilience and patience to deal with difficult people in your life Suggestions and tools for finding the right therapist or mental health professional for you And more! Guest Bio: Andrea Bonior, Ph.D., is a licensed clinical psychologist on the faculty of Georgetown University, and the best-selling author of “Detox Your Thoughts: Quit Negative Self-Talk for Good and Discover the Life You’ve Always Wanted.” She is the host of the mental health talk and advice podcast “Baggage Check,” based on the mental health brand she built at the Washington Post. Dr. Bonior’s blog for Psychology Today has been read more than 25 million times, and she has several popular courses on work-life balance and cognitive skills on the LinkedIn Learning platform. She appears regularly in national media, including contributing frequently to CNN’S The Lead with Jake Tapper. Connect with Dr. Andrea: Website The Baggage Check Podcast Baggage Check Instagram @baggagecheckpodcast Dr. Andrea's Instagram @drandreabonior Detox Your Thoughts Book About the Host, Content Writer for Women Entrepreneurs , Emily Aborn Emily Aborn is a Content Wr
Wed, March 29, 2023
How to Take Good Pictures for Social Media with Bonnie Dickson
For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online? How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are? In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online. Bonnie Dickson hears a common problem amongst entrepreneurs and business owners that they don't know how and when to use images on social media and online. A good image can work for you and your business while you sleep, and in this episode, Bonnie shows us how to take good pictures for social media that are authentic, consistent, and on-brand. In our conversation, we discuss: Common struggles business owners have when it comes to taking and sharing good pictures for social media and online Best practices for taking good pictures for social media What images not to post on social media How to take good pictures for social media that align with our brands How to take better pictures at home How to take pictures that spark interest and curiosity on social media And more! Links Mentioned in Today's Episode: Jessica Terzakis of Terzakis and Associates The Podcast Guest Collaboration Community Bonnie Dickson's Business First Impression Checklist About Bonnie Dickson, Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses. She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with, and convert Google searches into potential customers that walk through the door. Her strategic, creative, and artistic approach to business photography has guided clients to use images that are scroll-stopping, approachable, and best of all create an immediate sense of trust because they look just like they do in the photos! With over 30 IMDB film and commercial credits to her name and 15 years of digital photography experience, Bonnie’s knowledge spans multiple industries. She will make any business owner feel immediately at ease in front of the camera. Connect with Bonnie: Website LinkedIn Instagram About the
Wed, March 22, 2023
5 Questions to Make Them Want MORE!
How do we create sparks of interest in our marketing and invoke curiosity through our content? How do we get our readers and listeners to want MORE? In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it. You want potential clients and customers to land on your website and be intrigued enough to take action. You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action. This episode will give you tips and ideas on how to do this in the content you're sharing! I cover: What is the “curiosity gap” and why it matters in our content creation Whether or not we can create too much curiosity? The four types of curious people and how to consider them in your marketing Five questions to ask yourself about your own content to create a curiosity gap in your marketing Why trying to create for everyone ultimately ends up with something for no one How to infuse more of YOU into your content Why not to include too much jargon in your copy and content And why to avoid leading the witness with your content when trying to create a curiosity gap Take the Next Action Step: Links Mentioned in Today’s Episode Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business” Karen Kenney’s appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant Mignon Fogarty’s appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more! About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire
Wed, March 15, 2023
Is Blogging Still Relevant? With Amy Reinecke and Jennifer Draper
Your business blogging questions answered! I often get asked by clients and fellow business owners questions like, “Is blogging still relevant?” “Isn’t blogging dead?” “Who should start a blog?” “How often should I blog?” And of course, “What should I blog about?” Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach. In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast, we answer your business blogging questions and help you get clarity around why to blog and what to blog about. We get into what businesses make a good fit to start a blog and how we can add in more elements of curiosity to spark more interest in our blogging content. This conversation about whether or not blogging is still relevant includes: How you just never know what magic will come from following your curiosity and courage The answer to the infamous question, “Is blogging still relevant?” The benefits of blogging for businesses and who should have a blog How often to consider posting a new blog How to create curiosity in writing blogs for your audience Key pieces of strategy that often get overlooked when it comes to blogging Amy and Jennifer’s predictions on how artificial intelligence and other technology might affect content creation And more! About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire. They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog. Connect with Amy and Jennifer Online: Website Podcast Instagram Links Mentioned in the Episode: Jansen’s Everyday Reading Blog About the Host, Emily Aborn Content Writer and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs , Podcast Host, and Founder of She Built This , a community for women entrepreneurs and professionals. She’s been an
Wed, March 08, 2023
Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty
Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty Calling all word nerds, grammar-lovers, and content creators who want to improve your writing! This episode with The Grammar Girl, Mignon Fogarty -queen of quick and dirty grammar tips that’ll elevate your writing and feed your curiosity about the English language. In this episode, Mignon shares her own story of entrepreneurship and how she started The Grammar Girl podcast, some grammar tips in response to what I often struggle to remember when writing (and maybe you have too), as well how to improve your writing through curiosity. We also discuss content creation and the practice of reviewing goals and direction regularly to ensure you’re on the right track, and so much more! Highlights of this episode: How Mignon got asked to fact-check Oprah Winfrey’s grammar on The Oprah Winfrey Show How Mignon started The Grammar Girl podcast and how she comes up with all of her tips to improve writing and grammar How to remember the difference between affect vs effect once and for all! How to use curiosity to improve your writing and grammar How Mignon stays informed on the many changes in the ever-evolving English language Whether or not breaking the rules of grammar is a yay or nay and when not to do it Why I really should probably stop capitalizing the seasons And so so so much more! Want a quick and dirty grammar tip prior to listening to the episode? If you're a fellow word nerd always looking to improve your writing, this one's for YOU. When you stumble across a grammar rule or Grammarly suggestion you aren't sure of, ie. affect vs. effect, whom vs. who, and how long is TOO long for a sentence... stop and get CURIOUS about WHY. Why is it a rule? When does it apply? Look it up and find out the reason behind the suggested change. WHY do we say whom vs. who? 🤷🏻♀️ WHEN is it affect vs. effect? 🤯 Should there be a comma there and WHY or why not? 😬 This two-minute research project helps to cement the principle and makes it more easily remembered the next time it comes up. With curiosity, you can improve your writing faster and more effectively! About Mignon Fogarty: Mignon Fogarty is better known as Grammar Girl — five-time winner of Best Education Podcast in the Podcast Awards, an inductee in the Podcasting Hall of Fame, the founder of the Quick and Dirty Tips podcast network, and the former chair of media entrepreneurship in the Reynolds School of Journalism at the University of Nevada. She is the au
Wed, March 01, 2023
Why Curiosity is Important for Growth (in life and business) with Karen Kenney
Why is curiosity important for success? Where does curiosity come from? And is there such a thing as too much? In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important. Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and looking at things in a different way. She identifies as a super curious person, I identify as curious person, and in this episode, we’re going to talk all about how curiosity can pave the way, lead the way, and inspire your next step. Key takeaways from the episode: How Karen Kenney got to where she is today by way of Route Curiosity 101 Why curiosity is important and what it can do in your life and business The four types of curiosity The value of curiosity in our relationships and building connection What Karen is learning as she engages in Simone Seol's Garbage Post Challenge Why curiosity is the key to self-compassion and grace And more! Karen Kenney Bio: Karen Kenney is known for her signature storytelling, sense of humor, and her no BS approach to Spirituality. She’s a sought-after speaker, podcast guest, spiritual teacher, and workshop presenter. An entrepreneur for 20+years, Karen brings a down-to-earth and practical approach to spiritual concepts -it’s like a combo of strategy and soul that can be powerfully applied in both people’s personal and professional lives. She’s a Certified Spiritual Mentor, multiple time Certified Hypnotist, certified life coach, writer, speaker, and the host of The Karen Kenney Show Podcast, as well as the founder of the community: THE NEST. Karen supports her clients, communities, and audiences to deepen their connection to themselves and the Divine in tangible, relatable, and accessible ways. She leads by example and shows that you can do deep, transformative, and healing work while still laughing and having fun! Connect with Karen Kenney through her Website Connect with Karen Kenney on Instagram Connect with Karen Kenney on Facebook The Karen Kenney Show Podcast Karen Kenney’s NEST community Karen Kenney’s QUEST offering Karen Kenney’s Own Your Ma
Wed, February 22, 2023
Why Does Customer Experience Matter: Creating Memorable Connection with Your Clients with Lindsay Taylor
Why Does Customer Experience Matter? Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else's and being UNFORGETTABLE. In this week's episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more! Lindsay is one of my favorite people and bestest friends! Our friendship is such a great example of one of those connections I was talking about in last week’s episode . You truly have NO idea how the next person you meet will change your life. You never know where you'll meet them and spoiler alert: if you haven't listened to last week's episode yet, it doesn't need to be at a formal networking event! Lindsay Taylor is a genuine true blue human being with a huge heart. She’s always checking in on me, supporting me through thick and thin, and cheering me on. We talk more about what it’s taken to sustain a business friendship in this episode and I think you’ll really appreciate the honesty and authenticity. We share that it hasn’t always been poppy fields and apple orchards. We’ve had to have really difficult conversations and work through stuff, and it's been entirely uncomfortable at times. In addition to sharing the secrets of our friendship in this episode, we get into a few other great topics around CONNECTION and Customer Experience: How brands can evolve and shift over time The experience of running two businesses simultaneously and can we effectively run them both at full speed at the same time? Why does customer experience matter and how to infuse more of YOU into your brand and customer experience How to create customer connection and memorable client moments so you get referred to all their friends and build lasting relationships! How Lindsay stays connected to all parts of her life from running two businesses, to raising three kids, to maintaining a loving relationship with her highschool sweetheart husband! Oh, and of course… we’re sharing something that we’re cooking up together!! Visit UnforgettablyYou.net to learn more and be the FIRST to get in on it! Unforgettably You is a one-day event in Candia, NH taking place on Wednesday, April 5th from 10am-4pm. It's an entire day devoted to building your brand and crafting a memorable customer experience. We'll help you tap into what makes you UNFORGETTABLE, how to create more of a connection with your customers and soon-to-be clients, and clearly show your one-of-a-kind value so you can share it with the world. Connect with Lindsay Taylor, Brand Designer </
Sat, February 18, 2023
Bonus: How to Make a Personal Connection with Clients and Customers, with Emily Aborn
We hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway? There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough… Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels spinning into idea overdrive). In this episode, I share a personal story and the takeaways behind it about how to build a bridge between you and those interacting with your content so you can build a connection with your clients and customers in the way only YOU can. I get into: How to overcome some of the negative self-talk that stops you from sharing personal stories and getting vulnerable What it means to show up for others and why it's so meaningful What connection really means How to create more connection between you and your clients/audience members by creating a personal bond The importance of your health and wellness Reframing boundaries and capacity and how they can help you connect more with your customers and clients Content writing tips And more! Links Mentioned She Built This Peer Groups - kick off the week of February 27th and go for six weeks: www.shebuiltthis.org/peergroups Mondays 2pm (ET) with Jamie Chapman Wednesdays 3pm (ET) with Emily Aborn Connect with the host, Content Writer for Women Entrepreneurs, Emily Aborn: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Blog with more Content Writing Tips for Entrepreneurs Join the FREE She Built This Community for Women Entrepreneurs: www.facebook.com/groups/shebuiltthis
Wed, February 15, 2023
Networking: How to Meet Other Entrepreneurs and Make More Connections, with Emily Aborn
I'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah! I cover: How to pick and choose networking opportunities that are right for YOU as an entrepreneur Things to consider before, during, and after a networking event What kinds of questions to ask to keep the vibes high in a conversation How to be THE person people want to talk to at any networking event And how to keep too-close-talkers from creeping in on your personal space How your arrival *and departure* times do matter And more! For more tips and a thorough blog related to this episode: www.emilyaborn.com/articles Connect with the host, Emily Aborn: Content Writer for Creative Women Entrepreneurs Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn FREE She Built This Facebook Community: www.facebook.com/groups/shebuiltthis Links Mentioned: Episode 178 with Daniel Sih: Tech-Healthy Humans https://bit.ly/SBTDanielSih Julie Brown's This Shit Works: A no-nonsense guide to networking your way to more friends, more adventures, and more success. She Built This Peer Groups, kick-off week of February 27th, 2023! Learn more and register HERE: www.shebuiltthis.org/peergroups
Wed, February 08, 2023
ADHD in Entrepreneurs: A Strengths-Based Approach, with Shelly Lyons
ADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically. In this episode: Shelly shares her experience as an entrepreneur with ADHD What the term "ADHD" means? And what is it not? Common misunderstanding and myths around ADHD Challenges entrepreneurs with ADHD specifically face and how to navigate them How businesses and employers can take specific actions to ensure neurodiverse-friendly spaces and customer experiences And More! Tips In Episode: 1. Get Curious 2. Recognize that by not being accessible for those who are neuro-divergent you may be missing out/missing the mark. 3. Make it easy to schedule with you and reach out. 4. Ensure that information is easy to find 5. Extend an invitation to work with you 6. Set aside time to educate yourself 7. Shelly also recommends listening to She Built This episode #174 where I share practical time management tips and resources for entrepreneurs. Connect with Shelly Lyons, ADHD, Life, and Career Coach and Neurodiversity Business Consultant and Speaker Website: https://www.shellylyonscoaching.com/ Email: shelly@shellylyonscoaching.com Instagram: @ShellyLyonsCoaching LinkedIn: https://www.linkedin.com/in/shellylyons/ Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs Leader of She Built This Women's Entrepreneurship Community Email: emily@emilyaborn.com Instagram: @ shebuiltthisgroup @ emilyaborn
Wed, February 01, 2023
Enneagram, Business, and You: Self-Awareness and Growth, with Milton Stewart
My guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type. What I learned when I began this journey, and what you'll learn in this episode is that a simple online Enneagram test isn't always the most accurate way to land on your type. You'll also find that simply learning your Enneagram type isn't the actual "work" - the work is using it as an awareness tool, a guide for GROWTH, and a way to deepen connections with others and yourself. Whether you're an Enneagram nerd like me, or if you're thinking, "Ennea-what!?" - I think you'll love this episode as we explore the motivations of each type, and what can change in our lives when we decide to unlock awareness and move past auto-pilot and reactivity to choice. We cover: Why the Enneagram is important in our lives and relationships How to use the Enneagram in business How do you start to learn your Enneagram type What it looks like to work on yourself (and where to tangibly begin!) And more! About Milton Stewart: Milton Stewart, MBA, the founder of Kaizen Careers, Coaching and Consulting LLC and loves facilitating the Enneagram in helping people feel seen, heard and safe. He is one of the very few African-American male Enneagram teachers in the world. Milton believes the Enneagram is more than just a personal tool but a map of how to truly honor the humanity of others. He uses the Enneagram in many ways but the most powerful way he uses it is in spaces of diversity, equity, and inclusion. Milton hosts “ Do It For The Gram: An Enneagram Podcast” , which teaches the Enneagram from a very practical standpoint. Milton is the first African-American male International Enneagram Association Global Board Member. Connect with Milton: Email: milton@kaizencareers.com Website: kaizencareers.com Instagram: @ doitforthegrampodcast @ kaizencareers Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs Leader of She Built This Women's Entrepreneurship Community Email: emily@emilyaborn.com Instagram: @ shebuiltthisgroup @ emilyaborn Resources Mention
Wed, January 25, 2023
Three Places Your Content Might Be Hiding and How to Bring it Back to Life
If you've been doing this entrepreneurship thing for any length of time now... ...You’ve probably got more content than you even realize hiding all sorts of places. And still, you probably sit down some days, ready to create content and you feel like you have NOTHING to say and share. It's high time for a content overhaul! In this episode, we’re going to take stock of what you already have so you can reuse and repurpose it into MORE and effectively get your message out into the world. This episode will help you locate and track down all the content you have floating about and show you how to put it to good use, starting TODAY! Shownotes: Emily Aborn Website She Built This Community Download "Three Places Your Content Might Be Hiding" PDF Repurposing Blog: Easy Steps to Turn One Piece of Content into SEVEN
Wed, January 18, 2023
Strategy vs. Tactic: Content That Connects and Engages with Andréa Jones
Today we're getting into everyone's favorite and least favorite topic of all time... social media! My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm! Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online. We dive into: Keys to Andréa's success and how her business has evolved alongside her Social media myths busted! Why you might NOT want to hop off the social media train altogether What the real deal is with the algorithm and how to make it happy What the BEST kind of content is and how to come up with new ideas The difference between strategy and tactic And more! About Andréa: Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” You can find her online at onlinedrea.com or @onlinedrea on Instagram. Podcast Website Instagram FREEBIE: Social Media Rockstar Framework free course Connect with the host, Emily Aborn: Emily Aborn Website She Built This Website Emily Aborn Instagram She Built This Instagram She Built This Facebook Community
Wed, January 11, 2023
What Does it Take? Your Questions About Podcast Guesting and Hosting Answered with Alesia Galati and Lisa Zawrotny
Is 2023 your year? Are you considering starting your own podcast, guesting on others' podcasts, and want to learn all you can before diving in? There's no better way to gain insight than from those who've walked the path before you! In this collaborative episode, you'll get insight and advice from three experienced podcasters giving their two cents on the obstacles they've faced and successes they've had along the way! In this episode, I'm joined by two familiar faces: Alesia Galati and Lisa Zawrotny to provide you with some answers to the questions I get asked all the time about hosting and being a guest on podcasts! What does it really take? You'll learn in this episode! We get into: Our biggest podcasting lessons in 2022 and how we plan to apply these lessons as we enter into 2023 Motivation and direction for those looking to put themselves out there and be a guest on other people’s podcasts Setting realistic expectations around what it takes to start and remain consistent with your podcast How to know if podcasting is the right fit for you- before you even start! Actionable steps to pitch yourself like a pro! Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU. Links Mentioned Emily Aborn Website She Built This Website Email me your thoughts on email introductions: emily@emilyaborn.com Alesia Galati Bio, Website, and Social Media: Alesia Galati runs a full-service podcast management company called Galati Media. She's also the host of the Listeners to Leads Podcast. She helps business owners launch and maintain lead-generating podcasts. She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. Website Podcast Instagram LinkedIn Facebook Lisa Zawrotny Bio, Website, and Social Media: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, bala
Wed, January 04, 2023
A Fresh Start at Forty with Stephanie McLaughlin
I think often about my upcoming transition to the next decade. At the time of recording this, I'm three and some change years away and I've already put a lot of thought into what I want the big celebration to 4-0 to look like! I also have a little list of things (shocker, I know) started that I'd like to accomplish before I hit the milestone. But until recently, I hadn't considered any sort of countdown ritual or project. My guest today, Stephanie McLaughlin, host of the Forty Drinks podcast and owner of Savoir Faire Marketing got me thinking up some ideas! As you listen, think about how you could creatively adapt this to a project that would memorialize something meaningful for you. Maybe it’s a milestone, a transition point, or an entire YEAR of something. In this episode, you'll hear: What Stephanie's countdown to forty project consisted of and how it changed her life unexpectedly What's so special about the age of forty and that decade in particular How to adapt the concept for ourselves and try a similar experiment Insights and wisdom for those of us coming behind And more! Connect with Stephanie: Websites: www.savoirfaire-us.com www.fortydrinks.com Social Media Links: Facebook Instagram Savoir Faire Marketing Facebook LinkedIn Stephanie's Full Bio: In 2022, Stephanie McLaughlin celebrates 15 years of small business ownership. Not one to rest on her laurels, she launched a podcast based on the passion project she’s worked on for 10 years. Savoir Faire is a marketing agency based in New Hampshire that serves small- and medium-sized businesses. The rapid evolution of the web – and how people use it – has empowered consumers. But keeping up with the pace of change frustrates and overwhelms many business owners. That’s where Stephanie and Savoir Faire come in. The Forty Drinks Project is something Stephanie did when she turned 40. She celebrated the big “four oh” having 40 drinks with 40 friends in 40 different places – and each drink had a thematic connection to the friend. What began as a wacky way to celebrate her birthday extended into a yearlong adventure and turned into something else entirely. Stephanie had no idea this “just for fun” project would change her life – but it did! Ever since, she’s been captivated by turning 40 and how other people handle the milestone. This year, the project came to life as The Forty Drinks Podcast, conversations with people about their life experience around turning 40. This birthday often comes wrapped in larger life c
Sun, January 01, 2023
BONUS Episode: Behind-the-Scenes of an Entrepreneur on Vacation
Ever look forward to a break, holiday, or vacation SO MUCH only to have it let you down and not go as planned? That's what happened to me this past holiday season and I decided to share the behind-the-scenes story about the entrepreneur who couldn't take a break. Or at least, not the one she'd planned for. I hope you enjoy and get some side-splitting (not LITERAL side-splitting, leave that to me...) laughter out of this one, as well as glean some insights and takeaways. Links Mentioned: Marketing Momentum Lab She Built This Website Mel Robbins Podcast Episode, "3 Lessons from One of the Hardest Years of My Life"
Wed, December 28, 2022
Have I Done Enough? Reflecting on where you spent your time, energy, and attention
The last She Built This episode of 2022! I'm popping in to share a few final thoughts before the New Year. And don't worry, these are relatively evergreen a-ha's and will be applicable no matter when you listen! I wanted this episode to feel like we’re having a cozy conversation over a hot beverage and roaring fire and chat with you about: Three tiny takeaways from the past year Focus and direction for 2023 What I learned about "doing enough" How to play it by ear without losing your cool How to review your year and look at where you spent your time, energy, and attention And more! Links Mentioned: Emily Aborn Website She Built This Website Marketing Momentum Lab
Wed, December 21, 2022
Five Ways to Improve Your Content in the New Year: Mini Lessons to Maximize your Impact
A lot happened this past year in the way of content creation. If you aren’t into videoing yourself performing dance moves, lip-syncing, and you don't have a cute little dog dressed in a tutu to record... you may have felt that you had a hard time keeping up with the fast-moving content train. You’re not behind. You're OK. I'm OK. We're OK! In this episode, I'll share five little content lessons from the past year that I'm taking forward with me into 2023 to help improve my message, content, and engage with my community more in the New Year! I get into how content creation can be more FUN when we are: Favoring consistency vs. frequency (and choosing what that looks like for us) Infusing MORE of ourselves and our personality into our content! Crediting the work of others Creating with cohesion And showing people we care! This episode is jam-packed with energy, reminders, and resources! Resources Mentioned: Marketing Momentum Lab Karen Kenney's Podcast Episode: Giving Credit Matters FREEBIE: 3 Places Your Content Might Be Hiding BLOG on this same topic! Emily Aborn Website She Built This Website Connect with me on Instagram! Connect with She Built This on Instagram!
Wed, December 14, 2022
Growing Your Business with Events: a Conversation with Shay Wheat
Got events on your mind for 2023? Did you know that there are over 17 types of different events to collaborate with others on, host, and present at!? In this episode, you'll discover how events are live and well and what audiences REALLY want heading into the New Year. You'll hear new possibilities when it comes to events and how to consider which type is right for you, depending on where you are in your business journey. My guest Shay Wheat of Grace & Ease Productions, Inc. shares about: Why events can be so stressful to plan and host The truth about whether or not we’re all "virtualed out" when it comes to events The different options there for events and opportunities! What type of event to plan depending on where you’re at in your business What you need to think about before, during, and after when planning your next event Shay and my intention for you in listening to this episode is for you to walk away inspired and excited about the New Year and re-imagining what it will look like for you and your business, depending on your level of growth and desired expansion. Get "The Five Phases of Events to Scale Your Business and Leverage Your Time" Guide About Shay Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. Grace & Ease Productions, Inc supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. They assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event. Shay’s team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees. Connect with Shay www.GraceAndEaseProductions.com Facebook Business Page Facebook Group Instagram: Shay Wheat Instagram: Grace and Ease LinkedIn Twitter
Wed, December 07, 2022
Podcasting (and guesting) as a Growth Tool for Your Business with Doug Sandler
Doug Sandler is an entrepreneur and podcast industry leader. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries. In this episode, Doug shares keys to being a great podcaster (and guest) and how to use podcasting to grow and evolve your business. We get into: How Doug started his podcast What he sees podcasters and guests doing that makes him cringe What you need to consider before starting a podcast of your own How to be a great guest How to use podcasting as a business development tool The key to having a successful podcast The perks and dark sides of podcasting And more! About Doug: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing, and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries. Connect with Doug: Nice Guys on Business Podcast Turn Key Podcast Instagram From Guest to Gold: 5 Ways to Make Money Podcasting
Wed, November 30, 2022
Tech-Healthy Humans: examining your relationship with devices (and people!) with Daniel Sih
Do you long for more space in your life? Do you want to feel less busy and reactive? More focused? And more engaged in your relationships and life as a whole? It might be time to make more SPACE. My guest this week, Daniel Sih, shows us how unplugging from digital technology is more than just a way to survive all the noise and headaches... it's a way to help you THRIVE and live your best life! In this conversation, we get into: Why making space from our digital devices and tech is needed What the tipping point is from "use" to "overuse" and how it affects us What REAL community looks like and how it much greater its benefits are How tech is affecting children and what to do about it How to reduce the digital overwhelm and make space to step away from the noise Tangible ways to disconnect on a yearly, monthly, weekly, and daily basis And MORE! Links Mentioned: Join the FREE She Built This Community! Connect with the host: Emily Aborn Content Writing Connect with our Guest, Daniel Sih: Spacemaker Book Raising Tech-Healthy Humans (and Daniel's gift to YOU!) Social Media Links : Linked In Facebook Bio: Daniel is the co-founder of Spacemakers®, a productivity consulting group for busy leaders. He’s the author of Spacemaker and Raising Tech-Healthy Humans - how to reset your children's tech-habits and give them a great start to life His book " Spacemaker - how to unplug, unwind and think clearly in the digital age " won best personal development book in the Australian Business Book Awards in 2021 As a trainer, coach and keynote speaker, Daniel has worked with CEO’s, executives, and other senior professionals throughout Australia and beyond, ranging from global corporations and businesses to universities and non-profits. He is the creator of best-selling productivity courses such as Email Ninja and Making Space (digital wellness training) with more than 20,000 students online and offline. Daniel lives in Tasmania, Australia with his wife, Kylie, and three children, Naomi, Caleb, and Jethro. He also keeps fourteen purebred chickens who eat a lot of grain and lay too few eggs.
Wed, November 23, 2022
Systems Made Simpler (and where you already have ones that are working just fine) with Lisa Zawrotny
Don't get scared by the word "system" in today's episode title! Systems always have to don't equate to platforms and tools. Complicated doesn't mean more valuable. This episode will help you reframe your perception of systems and show you simple ways to be more present in the task at hand instead of struggling to figure out what's next. In this Episode: What the word “system” really means How to rethink systems, tools, automation, and more What three systems you probably NEED and how to figure out which ones you don’t! How to use systems you already have in place to make it all a whole lot easier! How to use filters, your vision, and intention when deciding what to create A simple action step you can take TODAY to make yourself feel more productive and positive right away! Links Mentioned: Lisa's episode, "Know Thyself" on the She Built This podcast My episode on Lisa's Positively Living Podcast talking about Stress-Free Content Management Check out our FREE She Built This Community Learn more about host, Emily Aborn and her Creative Content Services Connect with Lisa: Website Instagram Podcast Full Bio: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.
Wed, November 16, 2022
What Does an Entrepreneur Do All Day? Considerations for energy and time management
This episode is one of many I plan to share around organization, routines, systems, and structures for more productivity, peace, and ease. I often get asked questions like: What on earth do you DO all day in your business!? How do you structure your day? What's your routine? How do you stay so organized? And from those who aren’t entrepreneurs, I get asked how I stay on track and know what to do without a boss telling me what I'm doing every day In this episode, I'll get into the types of tasks we have as entrepreneurs and what four main buckets they tend to fall into. I'll share how I structure my days and weeks and how we might consider a yearly bird's-eye-view that fits in the ROCKS (the most important stuff first). I also dance into how to make some of these things easier and evaluate your own to-do-lists and time management to see where you can: Let go Reschedule Delegate Or take action on right away! Links Mentioned: Submit questions and topic ideas: emily@emilyaborn.com Emily Aborn Content Writing Website She Built This Website Strategy Sessions with Emily Marketing Momentum Lab HoneyBook (affiliate link) Social Links: Connect with me on Instagram Connect with She Built This on Instagram Join the She Built This Facebook Group Connect with me on LinkedIn
Wed, November 09, 2022
Stop Hiding Who You Are. AMPLIFY it instead, a conversation with Tina Brinkley Potts
In this episode, Tina and I dance into all sorts of topics in including how to think about the client journey, why we need to be our own forensic investigators, and how to increase streams of revenue for more success. Plus, what that REALLY looks like and breaks down to. Tina brings home for us that business CAN be easier, and shows us tangibly HOW to get started in making space for more ease, flow, and income-generating activities. In this Conversation: Tina's entrepreneurial journey Where Tina sees women business owners struggle most How to create 18 streams of income in your business Money mindset blocks that are holding you back How to make business EASIER with automation, systems, and what to consider first And MORE! Links mentioned: She Built This Website Emily Aborn Content Writing Connect with Tina: Website LinkedIn Facebook Instagram Full Bio: Tina Brinkley Potts is an award-winning metaphysician, best-selling author, business strategist and online marketing trainer with over 1 million video views and 10 million hits on her web properties. She trains and mentors consultants, coaches, thought leaders, entrepreneurs, and small business owners in 70 countries worldwide. Tina is the #1 black woman in sales and marketing automation. Tina’s trailblazing programs include done WITH you services that allow your superpowers and genius to stand front and center. Her programs help you implement 18 different income streams to your business, which have produced millions of dollars in revenue and sales. What she loves most is teaching her clients and students, how to manifest money, time, and joy in their businesses and in their lives. Tina is a proud mother of 3 children and 6 grandchildren. A self-proclaimed technology geek, she loves to travel, dance, and hang out in nature.
Wed, November 02, 2022
Not Every Website Needs a Blog: tips and strategies to ensure your website is working to make your life easier with Teresa Schlup
Your website should make your life EASIER, not harder! There are so many rules around what a website should and shouldn't include, should and shouldn't be... my guest in this week's episode, Teresa Schlup shares how it's OK to break the rules and design a website and the systems behind it that work to support YOU and the life you want to create with your business. We get into: What Teresa is doing differently as a website designer and what her unpopular opinion is How less is more when it comes to web design Why you might reconsider wrapping your entire business up in your website What your website visitors REALLY want to know about you How to use your contact page to set boundaries and ensure your website promises what you can actually deliver on And more! "Your website is a vision board that engages your dream clients." - Teresa Schlup Connect with Teresa: FREE Course Library Social Media Accounts and Links Facebook Instagram LinkedIn Website: Web Designs by Teresa Website: Teresa Schlup Links Mentioned: She Built This Website Emily Aborn Website
Wed, October 26, 2022
Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
Collaborating with others isn't always the EASIEST choice. But it can be the best choice for you, your vision, your business, and your visibility. It can make things less lonely, help you go further faster, open you up to new opportunities, and land you places you never even dreamed of! Collaborations can create a ripple effect that allow you to impact MORE lives, more people, and they are often much bigger and beyond what you can create alone. In this episode, I share lessons learned about collaborating with others since I really started ramping up in 2017 and the questions to ask yourself when reflecting on or preparing for collaborative experiences of your own! I get into factors to consider like: Vision and Expectations Values Communication Personality Modus Operandi Commitment Work Ethic And more! Links Mentioned (and Connect with the Host, Emily Aborn): She Built This Website She Built This Community Emily Aborn Content Writing Website Marketing Momentum Lab Waitlist - Email Me!
Wed, October 19, 2022
Helping Women Run (and WIN) Political Offices with Crystal Paradis
Specifically in New Hampshire, women represent only 37% of current NH House and Senate members. Today's guest, Crystal Paradis, is on a mission to change that by supporting policies that support women and girls in offering skill-based training and community for campaigning for political office and getting involved on state and local levels. Even if you're not local to NH, you can glean truths and practices from this episode that can be applied no matter where you live as well as learn more about the resources in your own area. In this conversation with Crystal, we get into: What the NH Women’s Foundation does and offers What kind of opportunities there are for women to get involved politically on state and local level What it takes to prepare to run for office and win What's changing in the political landscape for women and girls Where there's room for growth and improvement statewide and nationwide How we can get involved and take action as women business owners and leaders now And More! Crystal's Full Bio: Crystal Paradis is Director of Strategic Communications and Community Engagement for the New Hampshire Women’s Foundation , where she shapes the Foundation’s messaging and engagement efforts around the strategic priorities of Voice, Money, and Power. Crystal’s previous experience includes founding and running Feminist Oasis (a social enterprise exploring intersectional feminist values in action); organizing large community events (Portsmouth PRIDE, TEDxPortsmouth); advocating around reproductive justice, LGBTQ+ issues, substance use awareness, gun violence prevention and poverty; working on political campaigns from municipal to presidential; and engaging community through her writing, from local newsletters to op-eds. Her previous career in design and digital marketing agencies inform her copywriting and digital marketing approach. In 2015, she was named one of 10 to Watch by Catapult & Seacoast Media Group, and in 2019, she was named NH’s Young Progressive of the Year by the NH Young Democrats. A former Somersworth City Councilor, she is an active volunteer with a number of nonprofits, including SOS Recovery Community Organization. In her free time, she enjoys feminist birdwatching and working on her 3-acre homestead (especially work that involves the tractor), where she lives with her partner and three dogs. Website Instagram Facebook Twitter <a
Wed, October 12, 2022
When Collaborations Go Awry with Emily Aborn
I wholeheartedly believe that quality collaborations can take you SO much further in your business and your life. I believe that choosing the right people and communities to partner with is of utmost importance. And I know firsthand that sometimes when collaborating, we hit some speedbumps or have downright flops. In this week's episode, I share two recent collaborations gone South and what I learned from the experience as well as why it's so important to stop, look, and listen prior to diving in with collaborators. This one is short, sweet, and comes straight from my heart to yours! Links Mentioned: She Built This Website Simone Seol Instagram Post on Collaborations Connect with Emily, the Host: Emily Aborn Website She Built This Facebook Group Shoot Me an Email! Connect with Me on Instagram!
Wed, October 05, 2022
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
A Collaborative CEO day is when you get together with some fellow friends, business pals, or colleagues and dedicate a day to making leaps and strides in your business in a particular direction. Collaborative CEO Days are a way to fast-track your success and growth with some outside perspectives, brains, and new insights. You can brainstorm problems, strategize processes, overcome obstacles and struggles, and get a clear plan and strategy in place. The power in a collaborative CEO day is bringing in new points of view to your business and working together with the common goal of growth. This podcast will help you learn: What possibilities a Collaborative CEO Day holds How to structure a Collaborative CEO Day for success Where to hold one of your own Who to invite along! Click HERE to hear my recent episode on CEO Days how they can grow your business faster! Click HERE to learn more about mine and Jamie Chapman's upcoming CEO Your Content Day workshop on Friday, October 21st from 10-3pm in Milford, NH Links Mentioned: Email me: emily@emilyaborn.com Emily Aborn Website She Built This Website Connect with me on Instagram! Connect with She Built This on Instagram! Join the FREE She Built This Facebook Group for women entrepreneurs!
Wed, September 28, 2022
How We Sell Matters: Keys to Ethical Marketing with Alice Karolina
As business owners and entrepreneurs, we have the unique opportunity to help break the cycle of consumerism and level the playing field. We can choose NOT to engage in marketing scare tactics and psychological manipulation. We can empower, inform, and provide respect to our customers and clients by choosing a better path. Meet Alice Karolina, Founder of The Ethical Move. Alice created The Ethical move because she believes we can break the cycle by changing the way we sell. It starts with educating ourselves and engaging in a different way. Alice Karolina has studied manipulation in sales in all its forms throughout her life. She seeks to open the door for a transparent, thriving marketplace that works for everyone. In our conversation, we get into: What brought Alice to do the work she does today and how she infuses her work with her branding clients as well What leadership means to her The three parts of The Ethical Move pledge and how we can apply them to our businesses starting TODAY How her 300-day habit practice changed her life And more! Links Mentioned Jamie Chapman's Episode on Community Leadership CEO Your Content Day Collaborative Event in Milford, NH She Built This Website Connect with Alice The Ethical Move Website - Take the Pledge Alice Karolina's Website Instagram
Wed, September 21, 2022
What Really Happens When You Show Up and Get Visible
In short, visibility is getting your message out there and seen. We often associate it with showing up on social media, attending networking events, and gaining speaking engagements but it can take many different forms. At the root of visibility is connection. Creating connection with your ideal clients, with your audience, with those you’re collaborating with, and creating connection by remaining consistent. In this podcast, I'm sharing six lessons I've learned (so far) when it comes to visibility and showing up and how you can apply it for yourself: Don't bite off more than you can chew if you want to stay consistent Visibility takes time and effort You surprise yourself and will be surprised by others when you decide to get visible Visibility is a two-way street You'll have some hits and some misses When you decide to get visible, you're more visible Visibility is a buzzword in the entrepreneurial space and everyone wants to be visible, but not everyone wants to embrace all the unique gifts, challenges, and realities of deciding to show up. Resources Mentioned: She Built This Lakes Region Event Emily Aborn Website Marketing Momentum Lab Email me: emily@emilyaborn.com This Shit Works Book by Julie Brown She Built This Podcast Episodes on Visibility: 127. Angela Lussier 128. Julie Brown 129. Laura Belgray 130. Terri Trespicio
Wed, September 14, 2022
The Mindset You Need to Launch and Scale with Tasha Booth
The word "launch" means a lot of different things to a lot of different people. There are all sorts of ways to launch, different sizes of launches, and you could be launching just about anything. You and I have probably launched lots of things: > Your business > A new product or service in your business > An event > A workshop > A collaboration > A course > A podcast > A membership The list goes on. I won’t. Launching involves more than meets the eye AND comes with more challenges and unique experiences than you see on that finished sales page. This is one of the many topics in the entrepreneurial space I want to start opening up the conversation around: Launching, scaling, moving from 1:1 to 1:many. What really happens? Fortunately, I’ve found a launch PRO who's going to help us see some of the mindset shifts entrepreneurs need to make in order to have a successful launch, as well as what you need to consider long before launching in order to make it fly. We talk about scaling, pivoting to sink into your genius zone, and the reality of running multiple businesses. Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back on their zones of genius. Tasha's an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work-from-home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden. Links Mentioned She Built This Email me: emily@emilyaborn.com Connect with Tasha: Website Instagram: Tasha Booth Instagram: Launch Guild Freebie
Wed, September 07, 2022
Community Leadership: out-of-the-box ways to grow relationships and connections as a leader with Jamie Chapman
There are so many different types of leadership and forms it can take. Jamie Chapman's leadership style is to build relationships with her community and learn more about them as individuals. She leads in a relational way, through out-of-the-box methods and talks about just about anything we go through as WHOLE people in our businesses., Jamie's committed to consistency, having the hard conversations, and help women entrepreneurs put their ideas into action through her work. In our episode, we discuss: Why Jamie's so passionate about helping women in business become successful What her experience was like with the program Leadership Metrowest and what she gained from going through it What leadership means to Jamie What community and leadership have to do with one another What Jamie's unpopular opinion is Some of Jamie's out-of-the-box ways of building relationships and supporting members of her community And More! Links Mentioned: CEO Content Day Friday October 21st, 2022 How to Grow Your Business Faster with a CEO Day Podcast email me: emily@emilyaborn.com Connect with Jamie: Website Instagram Facebook LinkedIn
Wed, August 31, 2022
Choosing the Right Service Provider for YOU! Is it all about price? With host, Emily Aborn
In this week's podcast, I walk you through some of the questions to consider when choosing the right business advisor, graphic designer, content writer , CPA, photographer, etc. for YOUR business and your needs. I also share how knowing what people's concerns and fears are can help YOU as a service provider set yourself apart in a sea of industry competition. My hope is that this podcast will help you to evaluate some of the important factors when making your decision and guide you to choose the right service provider for you. So you can sit firmly in your decision and know what you chose was the best for you now and for your big picture. I get into: The struggles of so many options and choices Some of the fear around making the wrong decision What can go wrong when we choose the wrong service provider for our needs The benefits of making a decision and choosing one way or the other Three simple steps to making your choice and narrowing down the options Red flags to avoid in looking for a service provider How to use this info to set yourself apart as a service provider in a saturated industry And MORE :) Links Mentioned: She Built This episode on the Enneagram with Christina Granahan Email Emily: emily@emilyaborn.com Emily Aborn Website She Built This Lakes Region Event She Built This Facebook Group She Built This Website
Wed, August 24, 2022
Success is Peace, a conversation with Kendra Kearney
I first heard Kendra's story at the She Built This Summer Gala in June, and I deeply connected with her stories, her why, her definition of success, and her true care and compassion driving her client interactions. Kendra Kearney is a Financial Advisor at Rise Private Wealth Management who brings a strong sense of purpose to her work! Growing up, Kendra witnessed as her grandfather, the breadwinner in the family, was the only one who had any interaction with their finances and wealth. He passed away when Kendra was just 17 years old, one year into his retirement. Kendra took her grandmother to her first-ever financial advising meeting and the advisor didn’t even know who Kendra’s grandmother was or what her needs were. Kendra has made it her mission to help people feel empowered and secure by understanding and participating in their financial journey. Kendra has worked in financial services since 2004. She loves the emphasis on the client experience at Rise. Kendra loves working with clients who share the same values she does and who have big goals and dreams which she’ll get into more in today’s episode! In this episode, Kendra shares: Her unpopular opinion as a financial advisor How she's found success in being herself to set her apart in her industry How she's discovered who she loves working with What she really wishes everyone knew about money and wealth management And more! Links Mentioned She Built This Episode with Kim Dawson - What Do You Really Want? She Built This Solocast Episode with Emily Aborn - Your Words Can Make you Money She Built This Episode with Nikki Rausch - Relationship Selling She Built This: Lakes Region in Laconia, NH Connect with Kendra LinkedIn Rise Private Wealth Management site
Wed, August 17, 2022
What do You Really Want in Your Business? Making money for freedom, choice, and independence with Kim Dawson
What do you really want in your business? You are in for a treat with today's guest, Kim Dawson, as she helps to guide us to answer the question beneath the questions: To niche or not to niche? Should I raise my pricing? How do I scale my business for growth? How do you stand out in a saturated industry? It all comes back to, "What do you want your business to do for your life?" Kim Dawson is a results-driven business strategist, consultant, advisor, and occasionally plays the role of management accountant (though her clients often refer to her as their “business coach”). Using her 20+ years of entrepreneurial experience along with a background in accounting, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team, without cutting into their profitability. After working with Kim, clients often double (and a few tripled) their revenue – all while hiring new team members, doing more of what they enjoy, and gaining their free time back She shares with us that money is about freedom, choice, independence, and what that might look like for YOU in your own journey to success! We talk about: Misconceptions and myths of scaling When to consider increasing your pricing and how to share it with your clients confidently How to stand out and reduce your competition The difference between a strategist and a coach And more! Links Mentioned: She Built This Website Kim's 5-Step Pricing Guide : How to Implement a Price Increase Connect with Kim Online: Website Instagram Facebook LinkedIn
Wed, August 10, 2022
Your Words Can Make You Money: Re-thinking your content, networking chats, sales conversations, and more!
Your WORDS can make you money. In a recent sales conversation, I started second-guessing myself and making up stories about what a client was thinking on the other end... As I reflected on it and how to include words and questions that would lead to greater success next time, I started thinking about how choosing the right words, in so many instances can make us money and grow our businesses. In this episode, I get into: Why not to write the story of your client's pockets Why to detach from the outcome of a particular project and client Why to choose the words you say about yourself carefully How to re-think the value you're offering in your product or service A question to include in your next sales conversation that can give you a lot of insight and guide the process forward How your content can make you money and how to lay it out in a way that increases your know, like, and trust factor How your words on networking calls and coffee chats can be a tool for connection And how the various words we use in our businesses can be a powerful tool to move us forward, or hold us back Links Mentioned Emily Aborn's Website Episode #156 Everything Content: How to choose a communication method that works for you Episode #158 Relationship-Selling with Nikki Raush She Built This: Lakes Region Event
Wed, August 03, 2022
Relationship-Selling: Sales as a Collaborative Experience with Nikki Rausch
“Sales is a collaborative experience. It’s something you do with people, not to people.” - Nikki Rausch Your job when selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better. Join me in a conversation with Nikki Rausch as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale! We talk about: How not everyone should buy from you and why to let go of the “shotgun” approach to selling How selling is doing a service to others and will help them grow even more! How to consider pricing yourself, or that course you’re considering launching by rethinking the value of what you’re offering What buying signals are and how to act on them Why the silence and pause is so important in the sales conversation And the most impactful shift you can make starting TODAY to increase your success and conversions Links Mentioned: Episode 148 - How to Grow Your Business Faster with a CEO Day Nikki Rausch's FREE E-Book: Closing the Sale The Sales Maven Podcast About Nikki: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. Connect with Nikki: Website Facebook Instagram LinkedIn Free Ebook, Closing the Sale
Wed, July 27, 2022
Basics of Non-Violent Communication: How to Communicate with Kindness in Business and Relationships with Cindy Zody
What we say matters. How we say it matters, and sometimes… without meaning to, we cause harm to others with our communication. We can attack others, cast judgment, and make demands, unintentionally. This week's guest, Cindy Zody, is going to help us understand how to make a paradigm shift when it comes to our language as we dive into the principles of Non-Violent Communication. There is a way to communicate more clearly, all you need is the right tools and a healthy dose of self-awareness. We talk about: What Non-Violent Communication is How language can be violent Why just "being nice" isn't enough Why "feelings" like: unwanted, unneeded, unappreciated, undermined, let down, etc. aren't actually feelings at all. How to shift from judgments to observations How to move your language from evaluation to feelings How to distinguish between strategies and needs The difference between demands vs. requests And more! Non-Violent Communication makes you more at ease within yourself, causes less arguments, less regret, and gives you a framework for being more empathetic towards self and others. Links Mentioned: Connect with Cindy - Website She Built This Website Emily Aborn Website
Wed, July 20, 2022
Everything Content: How to Choose the Communication Method that Works for You with Emily Aborn
In this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU! I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye! We get into how to help yourself choose from: Social media content Lead magnets Blogs Podcasts Email marketing Facebook groups And all the other places you could be showing up with content! Plus, what to consider no matter which method you choose! Links Mentioned: She Built This Website Emily Aborn's Website Episode #95 Does My Business Really Need Social Media? Episode #153 Email Marketing from the Inside Out with Meera Kothand Emily Aborn's Podcast Pitching Guide Blog vs. Podcast Which is the Right Choice for ME? Blog
Wed, July 13, 2022
Client Experience: How to Communicate Clearly with Your Customers Every Step of the Way with Erin Ollila
Too much. Too little. Too fast. Too slow. Too much video. Too much text. Confusing. Overexplaining. Communication is a huge piece of the puzzle when it comes to providing a great customer experience. Join me in this week's episode with copywriter, Erin Ollila as we continue on the theme of COMMUNICATION this month and discuss the customer experience. We talk about how to strike a balance when it comes to client communication and everything to consider as you work to leave a lasting impact with the clients you serve. We get into: How Erin harnesses her ADHD as a copywriting super power The biggest mistake Erin sees people making when considering customer experience Things we need to consider when it comes to customer experience from lead generation to offboarding Whether or not you should have a "Process" page on your website And more! Connect with Erin Instagram Website Learn More about Emily Aborn (host) Learn More about She Built This
Wed, July 06, 2022
3 Key Concepts to Improve Communication
This episode is straight from my heart to yours. I share three concepts to consider when improving communication with ourselves and others. We spend 80% of our time communicating and speak an average of 7,000 words a day. Even when not speaking aloud, we’re often communicating in others ways: with body language, in the written word, with our facial expressions, and gestures. Our bodies communicate with us and we communicate with ourselves as well. There are ripple effects when we communicate. As I learn and explore communication for myself, I share three key concepts in this episode to help improve ours starting today. Links Mentioned: Marketing Momentum Lab She Built This Office Hours with Emily Got two minutes and eight seconds to spare?? Please take our podcast survey!! I welcome you to communicate your feedback!
Wed, June 29, 2022
Flip the Script: Email Marketing From the Inside Out with Meera Kothand
Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line? Do you wonder which perfect preview text will get them to open your email? It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line. Meera and I talk about how taking an inside-out approach to email marketing and creating, and how to use YOURSELF as your biggest asset in creating a connection with your readers. We also dive into: Why to start by getting clear on your values and aligning with who YOU are before hitting "send" on your emails. What your subscribers ACTUALLY want from you How to craft a single-focus email to reinforce your brand What the difference is between an email and a newsletter And More! Links Mentioned: She Built This Website Marketing Momentum Lab Julie Eason's Book The 5 Author Freakouts Meera Kothand Website Meera Kothand Facebook Page Meera Kothand Instagram Meera Kothand's Bio: Meera is an email marketing strategist and three-time Amazon Best-Selling Author. She’s also the publisher of MeeraKothand.Com, an award-winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year-old daughter.
Wed, June 22, 2022
Thanks for the Feedback: Navigating Difficult Conversations Around Feedback with Sheila Heen
"Thanks for your purchase! Can we get your feedback!?" We are asked for our feedback left and right. We're also giving it unknowingly more often than we think. When it comes to receiving it, why can it sometimes be so difficult? Of course, we all WANT feedback to do better, grow, and be the best humans we can be... but at the same time, wouldn't it be nice if someone could just pat us on the back and tell us, "All good!"? Maybe if they just delivered it the bad news to us sandwiched between all the positive stuff (the Oreo cookie technique)? Today's guest, Sheila Heen will share the unique difficulty around receiving feedback; why this conversation can be so difficult whether you're a giver of it or a receiver. We dive into: What are the different types of feedback are: Appreciation, Coaching, Evaluation, and what each form might look like Why giving feedback can be difficult and getting it can be even harder! The three triggers around feedback that can make us shut down How to get better at receiving feedback by leaning into curiosity What to do if you're naturally more sensitive to feedback What to do if you just don't want it in a certain area or from a certain person Why we need to RE-THINK the Oreo cookie feedback-giving technique And MORE! Links Mentioned: Sheila's Book: Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014) Sheila's Website She Built This Website About Sheila Sheila is a Founder of Triad Consulting, a Professor of Practice at Harvard Law School, and serves as a Deputy Director of the Harvard Negotiation Project, where she has been developing negotiation theory and practice since 1995. Sheila’s corporate clients have included Pixar, Hugo Boss, the NBA, the Federal Reserve Bank, Ford, Novartis, Converse, American Express, and numerous family businesses. She often works with executive teams, helping them to work through conflict, repair working relationships and make sound decisions together. In the public sector she has also provided training for the New England Organ Bank, the Singapore Supreme Court, the Obama and Biden White Houses and theologians struggling with disagreement over the nature of truth and God. Sheila specializes in particularly difficult negotiations – where emotions run high and relationships are strained. She is also a co-author of two New York Times bestsellers: Difficult Conversations
Wed, June 15, 2022
Firework Experiences: Turning resentful ”yes’s” into resounding ones with Cat Stancik
Cue the Katy Perry: Baby, you're a firework. Not trying to be cliche or cheesy here, but seriously... YOU are the firework in your business and when you figure out the marketing technique that really lights you up, you can ignite the fire in others as well. My guest Cat Stancik shares about the marketing techniques that really grind her gears and what to do instead. You know the ones: fake scarcity, manipulation, fear-based approaches, and aggressive tactics. How can you create an organic marketing strategy focused on YOUR strengths? The secret is in FIREWORK Experiences. Experiences that make your prospects and leads say, "WHOA" and then tell all their friends about it. If you're ready to re-think marketing and are a clapping hands emoji to all things anti-sleaze, this episode is for you! We dive into: What drives Cat bonkers as far in the online marketing world What it looks like to re-think and do marketing differently What a Firework experience is and how to start creating YOURS And so much more! Links Mentioned: She Built This She Built This Summer Gala Cat's FREE Lead Boss Mixer Event Cat's FREE Lead Boss Jump Start About Cat: Time-crunched, expert-based service professionals turn to Cat, known as the LEAD Boss, when they want to create more leverage in business, to scale revenues predictably, without more demand on their time. Cat is the founder of Action Incubator, four times best-selling author, and co-author of international bestselling book Experts Never Chase and creator of the Lead Boss System. If you're tired of boring, buttoned-up business interviews and speakers... it's time for you to speak to Cat. She's direct, open, and will give your audience the edutainment they've been wanting and waiting for! Connect with Cat Website LinkedIn Instagram
Wed, June 08, 2022
Listeners (and followers) to Leads with Alesia Galati
Ready for a marketing strategy that helps bring leads, land speaking gigs, and connect with your audience? Tired of trying to compete with puppies and dancing Reels on social media? Marketing is about a lot more than pleasing an algorithm! It's about building relationships and connection with those who are following you and listening to your content. You won't want to miss this episode with my guest, Alesia Galati of Galati Media. Alesia Galati runs a full-service podcast management company. She helps business owners launch and maintain lead-generating podcasts. The principles and tips in this episode can be applied to those with existing podcasts, those looking at starting one, those doing interviews in another format, and just about any idea you're looking to market! We get into: Why podcasting? Why Alesia chose podcasting as her method of content delivery and what she loves most about it. What Alesia's biggest pet peeve is when it comes to the industry and where she often sees people going wrong in having podcasts of their own. Where to start when considering launching your own podcast. What do you need to think of BEFORE hitting record? Alesia's biggest secret to getting more listeners and conversions from your existing podcast. How to repurpose your podcast content to make all your marketing efforts a whole lot easier! Links Mentioned in Episode: She Built This Summer Gala Episode with Emily Aborn and Alesia Galati on the Listeners to Leads podcast About Alesia: Alesia Galati runs a full-service podcast management company. Meaning you record and her team does the rest. She helps business owners launch and maintain lead-generating podcasts. She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. Connect with Alesia Online: Website Facebook Instagram LinkedIn Alesia's @wereadsmut Instagram
Wed, June 01, 2022
F.O.M.O: The Fear of Missing Out and What to Do About It with Patrick McGinnis
Today's guest, Patrick McGinnis is the FOUNDER of the term "FOMO". This episode dives in on what is under the fear of missing out and what to do about it. If you're overwhelmed by all of the many decisions, opportunities, places to go and people to see and frequently find yourself feeling the "fear of missing out", this episode is for you! She Built This members share that they feel FOMO around: home ownership, travel, large scale events, and entrepreneurship itself! Patrick is going to share with us how to overcome some of these feelings and to make FOMO a productive force in our lives rather than letting it hold us back. Our conversation covers: How Patrick started as an angel investor and venture capitalist Where the term "Fear Of Missing Out" (FOMO) came from and what Patrick’s founder definition is Where FOMO shows up for us today and why it’s more prevalent than ever How FOMO can be productive and move us forward towards what matters Why JOMO (Joy of Missing Out) isn’t always the answer and what to focus on instead What FOBO (Fear of Better Options) is and why it’s never a good thing How to make better decisions And MORE! Links Mentioned in Episode: She Built This Website Home Organizing Business for Sale Opportunity: Email Me! About Patrick and Connect with Him Online! Patrick created the terms FOMO and FOBO while he was a student at Harvard Business School. Now, over 15 years later, he will show you how to banish FOMO and FOBO in order to find the power to choose what you actually want and the courage to miss out on the rest. Patrick is a venture capitalist, entrepreneur, and the host and creator of the hit podcast FOMO Sapiens, which has surpassed 2 million downloads, consistently ranks among the Top 100 business podcasts in the United States, the UK, India, Canada, Australia, Mexico, Brazil, and 20+ additional markets across the globe. He is also the author of the international bestseller The 10% Entrepreneu r, a guide to part-time personal and corporate innovation published by Penguin in 2016. His new book Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice came out in May 2020. Website Ted Talk: How to Make Decisions Faster Books <a href='https://
Wed, May 25, 2022
How to Grow Your Business Faster with a CEO Day
As entrepreneurs, we spend a lot of time working in our businesses. The key to grow your business faster as an entrepreneur is to carve out quality time to work on your business too. A CEO Day allows you to focus on strategy for your business and the tasks that will move the needle forward. In this episode, I share with you: Why you probably need a CEO day (even if you think you don't) How to find TIME for a CEO day when you're already super busy working in your business What you can accomplish / achieve in your CEO day and what to focus on How to structure your CEO day for success Whether or not you should do a CEO day alone or with friends And more! Three Ways I Can Help with Yours: Book me for a 90-minute Strategy Session : what’s working and not working in your content strategy, messaging, and overall aspects of your marketing, plus an action plan to move forward. Looking for some CEO day pals? Check out the She Built This community and get involved . If you’d like me to come be a resource for you at an in-person CEO Day with friends (local to New England), we can chat about that too and what that looks like! Email me: emily@emilyaborn.com
Sat, May 21, 2022
How She Built This: LaFortune Djabea, President and Owner of Mola Foods
BONUS Episode! This week, I'm bringing you the journey of LaFortune Djabea, President and Owner of Mola Foods in Nashua, NH. This is an inspiring success story of How She Built This, from when she first came to the U.S. in the year 2000 with just $200 in her pocket to now having her products in many retail locations through New Hampshire. In this episode, Lafortune shares her story of entrepreneurship, and what NOURISH means to her. I hope this episode and conversation inspire you as much as me! Key Takeaways: Don't stop believing yourself and your dream Don't wait to start! Start small, if you have to, start scared, but start now. When you focus on self-love and nourishing yourself, it's a ripple effect that allows you to provide others nourishment as well. Care about yourself enough to say NO to things that don't serve you Your failures are stepping stones! Links Mentioned: She Built This Website Mola Foods Website
Wed, May 18, 2022
Soul Sales: How to Un-”Ick” Your Selling with Lisa Dadd
When you hear the word "sales" does it make you want to run for the hills and never return? A lot of people associate selling with an "icky" feeling. They don't want to come across as pushy, shiesty, or gross to their buyer. Just like there's no one magic formula to selling (despite what anyone on the internet tells you) , there's no right or WRONG way to sell except for in a way that feels inauthentic and misaligned for YOU. The experience can be a present, connected, aligned conversation rather than just a chance for CONVERSION. When you come from the place that feels true to your style and natural tendencies, the outcome is a lot brighter (whether they buy from you or choose someone else)! In this conversation, my guest Lisa Dadd and I get into: How approaching sales through the lens of your soul's natural language can help the selling process feel a whole lot easier What objections come up when Lisa helps people improve their sales What the seven archetypes are of Soul Sales and how you can start identifying your unique style How knowing your Soul Sales archetype can empower you to feel more aligned in every aspect of life How to build the know, like, and trust factor faster And more! Links Mentioned: She Built This Website Lisa Dadd's Website (check out her FREE download to start discovering your own archetype) Lisa Dadd on LinkedIn About Lisa Dadd Lisa Dadd spent 15 years in the competitive industry of corporate healthcare, mastering strategic sales, marketing and management skills, from the world’s largest pharmaceutical company. In addition to the success, climbing the corporate ladder offered, was a deep sense her greatest potential was yet to be realized. It took years as an independent consultant, and an intense training in leadership development and social emotional learning, to uncover an innate way to access that potential. Leveraging a diagnostic tool called Soul Language, Lisa now works with innovative leaders to integrate an awareness of who they are at their core, into the way they do business. The success of her process is particularly related to her unique approach to sales training. Soul Sales teaches the art of creating buy-in, through the enrolling language of one’s natural essence.
Wed, May 11, 2022
Fried and Burned Out: The Burnout Conversation that Won’t BUM You Out, with Cait Donovan
“I’ve done the thing, I’ve arrived... why do I feel so terrible?” This is the question my guest, Cait Donovan, spent almost seven years asking herself and working to get to the root of. Why did she feel exhausted all the time? Resentful of people asking her to do things? And mad at people she loved? She’d heard of burnout affecting hospital workers and corporate workers, but not someone who’d done their own thing and built their own business. Cait made it her full-time job to heal from her burnout and figure out what to do with what she was feeling. In today’s episode, she shares what she did to start her journey towards feeling NOURISHED again and how she helps others do the same. In our conversation, we talk about: The internal and external causes of burnout What the signs of burnout are (and what they aren’t!) Whether or not you need to quit your job or close your business to recover and heal How long the recovery process takes Why being positive can be toxic when you’re burned out and what to do instead How to use your resentment as a superpower and the valuable information it can provide for moving forward What to do if you “suck” at relaxing And more! Links Mentioned: She Built This Website Connect with Cait Follow Her on Instagram Fried the Burnout Podcast Her Website Resentment Journal Mini Course About Cait: Cait Donovan is a Keynote speaker, one of New York City’s leading burnout experts, host of “Fried – The Burnout Podcast,” and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been featured on podcasts and online magazines such as “Forbes”, “NPR,” “Thrive Global,” and “The New York Post”. Cait and her husband spent 12 years living in Europe, but now make their home in New Jersey. When Cait is not speaking or coaching on burnout, you can find her with her husband and pup outside: hiking, rowing, golfing, or cross-country skiing.
Wed, May 04, 2022
Practical Mindfulness: How to Find More Calm and Joy in Your Every Day with Terri Hamilton
Ever try to meditate and feel instantly like your itchy from head to toe? Or that your brain suddenly starts to cyclone with ideas and thoughts no matter how hard you try to stop it? My guest, Terri Hamilton, talks about how meditation used to be hard for her too and what she did to help! She shares the power of incorporating mindfulness into our every day, with simple habits, tips, and practices you can start doing the second the podcast ends! Tune in as Terri shares: How more mindfulness is attainable for everyone and is accessible to us every day! What "mindfulness" and "positive mindset" are and how they're different How to easily begin today implementing a new mindfulness practice Whether or not the power of positivity and mindfulness can change our lives. Spoiler alert: IT CAN. And of course, Terri's favorite kind of cereal and how she needs our help tracking it down if we see it on the grocery store shelves! Links Mentioned: She Built This Website Terri's Website Connect with Terri: Instagram Facebook LinkedIn Terri is a mindfulness and positivity coach who helps busy women, parents, and teenagers live a healthier and more gratifying life. In her 10 years at Apparent Connection, Terri now works virtually with entrepreneurial and ambitious women, parents, teens, and small groups on mindfulness and positivity. She believes in personalizing every coaching call based on your unique aspirations, thoughts, and situation to find positivity techniques that will work with your life.
Wed, April 27, 2022
The Keys to Clarity and Confidence with Andreea Sandu
Are you waiting for clarity or confidence before getting started or taking a step forward? You're not alone. So many of us wait until we feel "ready" before taking action. In this week's episode, I'm joined by Andreea Sandu, High Performance Coach and author of The Introvert That Could. Andreea generously shares wisdom and strategies around how to stop overthinking, and turn obstacles you're facing into strategies for success. With less fear, overwhelm, and procrastination. We get into: How Andreea's willingness to dive in and follow the breadcrumbs of life brought her to where she is today The habits of high performance individuals and what helps them be successful What's really getting in our way when we think we "don't have enough time" How to find clarity and confidence by looking backwards The permission slip to do something just because you want to! And so much more! Links Mentioned in the Episode: She Built This Website Andreea's Website Pre-Order Your Copy of Andreea's Book The Introvert That Could About Andreea Sandu Andreea is a Certified High Performance coach, helping entrepreneurs and leaders improve their productivity, influencing skills, and confidence, and cope with the high demands of their role. She’s an ex software engineer and has worked for corporations like Microsoft and Amazon in both leading and individual contributor positions. Wanting to have more impact, she decided to move on to entrepreneurship and started multiple ventures including a profitable fitness blog, an online yoga studio, and a coaching practice. Currently in the process of publishing her first book, Andreea is dedicated to showing people that they can make time for everything they want to do and be successful both at work and at home. She considers herself a "visible introvert" and in her book, " The Introvert That Could ", she explores the middle ground between staying in the introvert comfort zone and being able to lead and succeed in what seems to be an extroverted world. Connect on Instagram: https://www.instagram.com/by_andreeasandu/ Connect on LinkedIn: https://www.linkedin.com/in/theandreeasandu/ Email
Wed, April 20, 2022
Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur with Jen Jones
If you or someone you support tends more towards the introverted side, this episode is a must-listen! You'll walk away from this one with a lot of takeaways and aha's of how to live in alignment to your true nature and build your business through more ease-filled actions that feel right to you. Jen Jones is a successful introverted entrepreneur who has built both a thriving real estate agency and a coaching practice for others just like her - the intropreneur! When growing your dreams, introversion can be used as a strength and superpower and doesn't need to hold you back from building a successful business or creating meaningful connections and relationships with others. In this conversation, we get into: How Jen discovered she was an "intropreneur" and what she decided to do about it The four types of introversion and how to identify your own flavor of introvert What being authentic feels like and means Should we really "fake it til' we make it?" What the gifts are of introversion and how to use these innate strengths intentionally Tips and strategies for networking and connecting with others How to make selling feel less icky And more! Links Mentioned in this Episode: She Built This Website: www.shebuiltthis.org Jen's Website: www.connectandelevate.com Energy Toolkit Freebie Jen's Connect and Elevate Free Facebook Group Connect with Jen via Email: jenjones@connectandelevate.com About Jen: Jen Jones is a REALTOR®, author, speaker, and an entrepreneur. She has been an entrepreneur for over 20 years and has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide. She recently wrote Intropreneur: Strategies for Building a Business as an Introvert Entrepreneur. Jen guides her clients through the four-step process to harness their introvert/authentic self, have more energy awareness so they can align their business and life with meaningful connections, elevate relationships, which produce more referral and repeat business with the right people. As the mom of three kids, she gets how important it is to balance family and a fulfilling business that doesn’t drain your battery and burnout. When she’s not showing houses, helping clients or volunteering, you’ll find her enjoying her alone time, yoga, honing her intuition skills, meditating, and journaling.
Wed, April 13, 2022
How to Be a Better Person with Kate Hanley
What if being a better person was easier than you think? My guest, Kate Hanley, shares how we can start becoming a better person in just a few minutes a day with some simple steps, intentional decisions, and upgrading our actions and habits. We keep being a better person simple in this episode and talk about: What being a better person really means How YOU can start small today to become a better person Practical things you can do right now that will strengthen your better person muscles What intention looks like to Kate And how you can start rethinking your decision making to move from a place of fear to one of love. Links Mentioned: She Built This Website Kate Hanley's Website Kate Hanley's Podcast Connect with Kate on Instagram Connect with Kate on Twitter Decision-Making Matrix (scroll to bottom of Kate Hanley's website and click "I want clarity!" About Kate Kate is the host of the "How to Be a Better Person" podcast, and the author of How to Be a Better Person, Stress Less, and The Anywhere, Anytime Chill Guide. Her work has been featured in Inc., Fast Company, Women’s Day, Fortune and the Harvard Business Review. Kate also appeared on the “Today Show”, where she noticed seconds before the cameras started rolling that her sweater was on backwards (it was the perfect opportunity to practice what she preaches.) Kate lives in Providence, RI, with her husband, two kids, and a rescue dog named Cookie.
Wed, April 06, 2022
Minimalism in Business with Kristin Hardwick
One simple question can help you focus on QUALITY over quantity and keep space on your calendar that isn't cluttered with events you said "yes" to because of: FOMO Other people's ideas of what you should be doing It was the cool thing to do in the moment In this week's episode, Kristin Hardwick shares her journey with Minimalism in running two businesses and how keeping it simple can help you do MORE. Kristin shares: About her recent decision to pivot away from a business and what she's doing instead What bothers her most in the entrepreneurial space What minimalism means when it comes to business and how we can apply it to our own lives and business Why quality is more important than quantity How one simple question can keep your calendar focused on what matters most and say "No" to the rest! And more! Links Mentioned Connect with Kristin on Instagram CoWorking House Website Crew Personal Assistants Website Kristin Hardwick is a serial entrepreneur and full time go-getter. Founder of Crew Personal Assistants and Coworking House, she's also a mother to two amazing kids, minimalist at heart and always chasing new experiences. She's excellent in leadership roles, and an expert at rallying a community around a cause. Often heard saying, "Oh, I know a guy for that!"
Wed, March 30, 2022
From Content to Cash: Elevating Your SEO to Attract Customers While You Sleep with Danielle Gagnon
Your website can be working for you behind-the-scenes even when you're sleeping, on vacation, or walking your dog. By harnessing the power of SEO, you can structure your website content in a way that naturally attracts your ideal audience. There are people out there searching for exactly what you're offering, and want to choose YOU as the solution to their problems. SEO is the direct path to helping them find YOU without you needing to be the one constantly ON and actively working to create that bridge all the time. In this episode, Danielle Gagnon and I discuss: What SEO is and how to use as a marketing tool for your business How we can start improving the SEO on our websites starting today Where to come up with ideas for blog topics that your audience will actually read and will help drive traffic to your site How Etsy sellers can start to think about their SEO strategy And of course…. MORE! Links Mentioned: She Built This website Content Cash Machine Bootcamp Website Social Media Links About Danielle: Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle’s podcast, the Content Cash Machine Podcast, is an extension of her one- on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.
Wed, March 23, 2022
Be the Sparkle in Your Brand: A Conversation with Megan Gersch
Is your brand in need of some clean up and added sparkle? In this week's episode, I'm joined by Megan Gersch who helps women business owners boost sales and stand out in the market by creating bold website designs and branding. Megan shares: Her entrepreneurial journey and what makes her unique in the world of branding What she currently delegates as she's growing her business How to make social media and the strategy behind it easier Her biggest pet peeve when it comes to social media AND what she loves most about it Megan's top website must-haves How we can use our websites to build trust Brand mistakes she sees people making How to Discover Your Dream Customer! And more! About Megan: Megan has been in the design and marketing fields for 15+ years, and has worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation). Now, Megan Gersch helps women business owners make more sales by creating bold website design, branding, and marketing strategy. She also cohosts the Your Sparkly Brand podcast - a show that aims to inspire and empower women entrepreneurs through sharing strategies and stories. Connect with Megan: Website TikTok Instagram Pinterest LinkedIn Facebook Discover Your Dream Customers
Wed, March 16, 2022
Three Things to Consider Cleaning Up (and three to keep!)
Get cozy because this week's episode is just you and me! I've been pulling back a bit on the outward stuff and focusing inward and with introspection tends to come clarity on the steps ahead. In today's episode, I'm sharing about what I'm Spring Cleaning right now and encourage you to do so too! We talk about: Energy leaks and where they might be happening for you Letting go of collaborations that aren't serving And tying up loose ends I also share what NOT to throw out and cut loose such as: Good friends Systems and processes that are working for you And things that make you feel energized, inspired, and have fun! This episode is all about replacing the things we don’t want in our lives with things that bring us a little more peace and ease as we reach our goals in a way that works for US.
Wed, March 09, 2022
Sprucing Up Your Social Strategy with Shannon Giordano
Are you struggling to get engagement on social media? Does it feel impossible to keep up with all the new features and algorithm changes? Do you secretly hate social media but know you need to be on it? In this episode, I chat with Shannon Giordano of Serendipity Social Media where she helps to provide solutions to some of these struggles in a way that doesn't involve hours of your time, shoulding on yourself, have to's, and anxiety attacks. Shannon helps business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing. We dive into: How Shannon got started and where the name Serendipity Social Media came from Shannon's biggest pet peeves with social media and what she loves about it! Where she hears entrepreneurs struggling most with social media and her top tips for overcoming this What you need to know about the algorithms, Reels, and increasing your visibility despite ever-changing platforms What we need to consider depending on the phases we're in from newbie to intermediate to growth! And more! Links Mentioned: She Built This Website Emily Aborn Content Writing Website Shannon's Upcoming VIP Social Media Strategy Virtual Workshop! About Shannon Shannon will tell you she’s not a digital native but she loves social media when it's used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of. Fun Fact: Shannon’s dog, Gracie, has her own Instagram account! Connect with Shannon Website Instagram LinkedIn
Sun, March 06, 2022
4 Ideas to Create Content that Connects During Heavy Times
I recently ran out of proverbial gas when it came to my content plan. Everything I'd planned, started on, and brainstormed felt a little off-base and a little trite, as I was, like many of us, feeling a lot of what's happening in the world. I used these four simple ideas to remind myself that content that creates connection can be a part of positive change in the world and make an impact. This episode isn't being shared or advertised far and wide and so it comes to those who listen dutifully and whom I'm beyond grateful to have by my side, cheering me on. You can email me questions, comments, feedback, or to join my newsletter list her: emily@emilyaborn.com
Wed, March 02, 2022
Clean Up, Aisle 5! Level Up Your LinkedIn with Marietta Gentles Crawford
Ready to go from invisible to memorable? This conversation with personal brand strategist and LinkedIn expert, Marietta Gentles Crawford will help you to do just that by Spring Cleaning your LinkedIn profile (and habits). We dive in deep on how you can maximize your time on the #1 most trusted social platforms and use LinkedIn as an effective part of your business strategy. Marietta and I discuss: Her secrets of how to get paid opportunities and speaking gigs on LinkedIn Why LinkedIn is cooler than you think ;) Things to focus on when tidying up your LinkedIn profile (hint: you might want to replace that profile pic of you and your dog) How to create headlines that help attract your ideal client and are more searchable What to include into the About section How to add more value on LinkedIn What the real deal is with LinkedIn messaging Marietta's biggest tip for increasing visibility And so much more! Links Mentioned in Episode She Built This Website Marietta's Website Marietta's 4 Easy Ways to Attract More Clients on LinkedIn Bio: Marietta Gentles Crawford is a personal brand strategist and LinkedIn expert specializing in public speaking, corporate workshops, and training for businesses—big and small. Her ideas have been featured on websites like Business Insider, Forbes, Money, Fast Company, The Muse, Thrive Global, and more. Marietta helps business owners, consultants, and experts leverage LinkedIn to build their authority, attract media, and profit from their expertise. Her course The LinkedIn Level-Up provides her signature process for writing a magnetic LinkedIn profile that shows credibility, increases visibility, and attracts high-caliber opportunities (like a human). Connect with Marietta on LinkedIn (make sure to mention the podcast!)
Wed, February 23, 2022
Money Stories: Caught or Taught? A Conversation with Ed Coambs, Author of The Healthy Love & Money Way
"Wealth building and financial tips will be of little use if you don't fully understand your money beliefs and attitudes." - Ed Coambs We learn countless ideas and collect beliefs from our families about money. Many of them are caught, and not taught. Ed Coambs shares in this podcast how our attitudes about ourselves, relationships, and money evolve from our past experiences and the attachment styles we developed as children. Using the latest in love and brain science, as well as anecdotes from his own evolution from an insecure attachment style to a secure one, Ed Coambs shows how healthy love and money can be achieved no matter your starting point. In this episode, we cover: How Ed went from Firefighter to Financial Therapist What led him to write his book, The Healthy Love & Money Way Why money is often such a hard topic to talk about and what stops couples from seeing eye-to-eye with their finances Where our money stories and ideas often come from (spoiler alert: many are CAUGHT, not TAUGHT) How knowing our money stories can improve our relationships and our lives What the four attachment styles are and how they relate to money and our relationships today How to charge what you're worth One step you can take today to start exploring your own money stories And more! Links Mentioned: Emily Aborn Website She Built This Website Connect with Ed: Website Book: The Healthy Love & Money Way: How The Four Attachment Styles Impact Your Financial Wellbeing Course: The Couples Guide to Financial Intimacy Instagram LinkedIn Facebook
Wed, February 16, 2022
The Go-Giver Marriage: Practical Secrets for Long-Lasting Relationships with Ana Gabriel Mann and John David Man
"You think because you understand 'one' you must also understand 'two', because one and one make two. But you must also understand 'and'.” - Rumi You might recognize this week's She Built This podcast guests from the global Go-Giver movement. Ana Gabriel Mann and John David Mann join me in an inspiring and informational conversation in which they reveal the secrets to lasting love. You can apply these principles to both interpersonal and professional relationships. John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. He's the coauthor of the classic 2008 parable The Go-Giver (coauthored with Bob Burg). He joins me in this episode with his wife and coauthor, Ana Gabriel Mann, M.A., an educator, therapist, corporate trainer, speaker, and coach. We cover: What the difference is between giving and sacrificing your own happiness and self How "the opposite of love is not hate, but ambivalence" and our relationships are build on daily actions to sustain growth and health The secrets to a healthy marriage and relationship, revealed and how we can apply these principles starting today! What the purpose of marriage is And more! Links Mentioned: She Built This website Emily Aborn's website for Content Writing Erin Neuhardt Visibility Consultant Go Giver Marriage website About the Authors: John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. His classic 2008 parable The Go-Giver (coauthored with Bob Burg) earned the 2017 Living Now Book Award’s “Evergreen Medal” for its “contribution to positive global change.” Ana Gabriel Mann, M.A., earned her degree in clinical psychology before going on to serve as an educator, therapist, corporate trainer, speaker, and coach. She currently coaches Go-Giver Marriage clients and leads the Go-Giver Marriage Coaches Training Program, training coaches from around the globe. Connect with Ana and John: https://www.instagram.com/AnaGabrielMann/ https://www.facebook.com/anagabrielmann https://www.linkedin.com/in/johndavidmann/
Wed, February 09, 2022
Leading with Your Strengths: A Conversation with Kolbe™ Certified Business Consultant, Eryn Morgan
Eryn Morgan is a Kolbe Certified™ Business Consultant who specializes in helping creative business owners use their strengths to grow synergistic teams and become productive, profitable, and confident CEOs. In this episode, I share how I've taken LOTS of personality tests in my lifetime and how Kolbe is NOT that. This is an assessment of your innate nature that shows what you WILL do and helps to shine a light on how to use that as your strengths as a leader and in your relationships. I believe there's room at the table for all personalities, learning styles, skillsets, and adaptive types, and the more lenses we have to look at ourselves and others through, the more GRACE and understanding we can extend both inward and outward. This episode allows you a deep sigh of relief that it's OK to be you, just as you are. Eryn and I cover: What Kolbe is and how Eryn came to discover it and start working with teams and leaders in it How Kolbe is unlike the classic personality tests What the difference is between cognitive skills, affective personality, and connative action The four pillars of the Kolbe: Fact Finder, Quick Start, Follow Through, and Implementor How knowing more about Kolbe and your score can help improve client, interpersonal, and team relationships Why EVERYONE wins and can tap into their strengths by finding what alignment means to them And more! Links Mentioned: She Built This Website Email Emily Connect with Eryn: Website Instagram LinkedIn
Wed, February 02, 2022
Project Relationship: Practical Steps to Find Passion, Peace, and Purpose in Your Relationship with Dr. Joli Hamilton
Being an entrepreneur can bring a unique twist to our relationships! Whether you're building your own empire or working towards a professional dream, how can you keep the passion alive for your partner and your business and thrive more than ever in both? The answer lies in using the skills you are building every day INTO your relationship as a superpower. You already have everything you need to find passion, peace, and purpose in your relationship. In this conversation, with relationship coach Dr. Joli Hamilton, we talk about how to get started: How being an entrepreneur can be our strength when it comes to relationships Questions to assess where you are TODAY What to do if you're not sowing up the way you want to be or your partner isn't showing up the way you want them to be Why curiosity is important How to talk about money, politics, sex, and everything else that feels touchy! What to talk about besides your business What can happen in your relationships when you start getting "too" successful and what to do about it And more! Joli's Top 5 Relationship Guides : Jealousy workbook, curiosity date, sex conversations, and more! Listen to the Project Relationship Podcast Project Relationship Book Connect with Joli on Instagram Full Bio: Dr. Joli Hamilton is the relationship coach for couples who color outside the lines. She is a research psychologist,TEDx speaker, and AASECT (pronounced ay-sect) certified sex educator. Joli’s also the author of the best-selling book Project Relationship: The Entrepreneur's Action Plan for Passionate, Sustainable Love. She has spent the past two decades studying and reimagining what love can be if we open our imaginations to possibility. Joli helps people create partnerships that are custom-built for their authentic selves, no more shrinking, pretending, or hiding required.
Wed, January 26, 2022
Are Comfort Zones Really So Bad? A Conversation with Terri Trespicio
This episode is your invitation to un-follow conventional wisdom, advice, beliefs, and assumptions. In this episode, Terri Trespicio shares some of her counterintuitive take on career and life as she explains how (and why) to UNFOLLOW so much of what society and culture has taught us to believe. In this episode, we dive into: What passion really is vs. what we make it mean in our lives Where all the pressure to “find out passion” comes from in the first place Terri’s thoughts on comfort zones and whether or not they’re really the enemy we make them out to be in the entrepreneurial world? What visibility means to Terri and how to get more of it, in a way that isn’t disingenuous! Advice for aspiring authors and writers Terri’s upcoming event at Nova Arts in Keene on Saturday, January 29th (link below) And more! About Terri Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life That Matters to You (Atria / Simon & Schuster, December 2021). Her TEDx talk, “ Stop Searching for Your Passion,” has more than 7 million views and Hubspot named her one of the “Top 18 female speakers who are killing it .” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Anderson Cooper Show—as well as Oprah magazine, Inc.com, and Business Insider. A national conference speaker, Terri was rated #1 by attendees at Barron’s and How Design Live—and has performed stand-up all over New York City. A certified facilitator in the Gateless Writing Method, Terri leads workshops for helping people tap their best ideas. She earned her MFA in creative writing from Emerson College, and won first place for creative nonfiction in the Baltimore Review’s 2016 literary contest. Terri lives in Manhattan. Connect with Terri and Join Us at the Upcoming Event in Keene, NH! UnfollowYourPassion.com Instagram Unfollow Your Passion: An Evening with Terri Trespicio at Nova Arts in Keene, NH Saturday January 29th 7-10pm
Wed, January 19, 2022
How to Bring Life to Your Copy: A Conversation with Laura Belgray
“It's a gift to other people when you show up as yourself and become visible.” - Laura Belgray In this week's interview, my guest, Laura Belgray of Talking Shrimp® and co-creator of The Copy Cure shares with us how to embrace the PERSON behind our personal brands and infuse more of who you are into your copy and content. We talk about: Laura's backstory and how she got started in being paid to be herself What's the meaning behind the name Talking Shrimp? Why every personal brand needs personality Laura's biggest pet peeve when it comes to online marketing and business Reasons your copy and content might not be be landing with your audience, and how to remedy it How to mine your life for stories and use them in your business Laura's top tip to overcoming a fear of visibility One action step you can take today to improve your copy and content across every platform And more! About Laura Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Links Mentioned: 5 Secrets to Non-Sucky Copy 33 Non-Sucky Subject Lines Connect with Laura Online: Facebook Instagram Website
Wed, January 12, 2022
Networking the Way to Your Dreams with Julie Brown of the This Works Podcast
You're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is! 85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships. We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for the companies she was working for. The more she grew relationships and learned about others, the more consistently she got new opportunities and bigger projects. Tune in and hear: Julie's backstory and how she got to where she is today Why networking and building relationships are so important What the myths and misconceptions are around networking How you actually go about building relationships and tangibly growing your network What she sees as inauthentic in the world of networking and where people most often go wrong How introverts and extroverts can use their natural tendencies as a superpower when networking How to ask dopamine-inducing questions rather than killing the mood And MORE! You will walk away from this one wanting to hear more! So be sure to connect with Julie on her: Website Instagram Facebook LinkedIn And grab a copy of her book This Sh!t Works here! Julie's Brown of This Shit Works Bio: Julie Brown is a motivating, high-energy speaker, teaching the importance of networking, and why you are your best business development tool. Julie has been invited to speak on the power of networking and relationship building by numerous conference organizations and private companies across the country. She is the author of This Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success , a book dedicated to making networking easy, accessible, and fun, as well as the host of This Sh!t Works a podcast dedicated to all things business development. About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs , Podcast Host of the TOP Women Entrepreneur podcast She Built This , and Founder of She Built This , a community for women entrepr
Wed, January 05, 2022
Becoming Visible: How to Enjoy the Spotlight
Ready to overcome some of your fears of putting yourself out there? Visibility is a word we hear often, but what does it really mean and what holds us back? In this episode, with Speaker Sisterhood founder, Angela Lussier, we talk about reframing visibility so you actually WANT to be in the spotlight and how to do so more easily and with less fear. We talk about: How Angela started Speaker Sisterhood and how she was forced to pivot due to Covid How Angela defines visibility How we self-sabotage ourselves from being visible and why women especially are prone to this How to overcome the fear of being judged Actual actions we can take to go from being behind the scenes to claiming the spotlight And more! Links Mentioned: Twelve Ways to Be More Awesome in 2022 Angela's Debut on the She Built This Podcast in 2019 30 Tiny Speaking Adventures - Angela's Book About Angela: Angela Lussier is an award-winning speaker, seven-time author, two-time TEDx presenter, and CEO and founder of the Speaker Sisterhood, a network of speaking clubs that help women discover, awaken, and create their voice through the art of public speaking. Angela is the host of Claim the Stage, a public speaking podcast for women rated #1 on the inspiring podcasts list by Forbes in 2017. Her work has been featured on ABC, NBC, Forbes, Virgin, and Entrepreneur. She lives in western Massachusetts with her family and super energetic cat. Her motto: Stop waiting. Start creating. Connect with Angela: LinkedIn Facebook Instagram Speaker Sisterhood Website
Wed, December 29, 2021
The Last Episode of 2021!
As I prepare to kiss this year sayonara, I'm reflecting on all that has transpired this year, #saideveryoneever , and taking a look a layer deeper at what the lesson under the lesson was. This episode is all about: Decision-making in a way that aligns with our values, what we really desire for our lives, and how that sometimes needs to change when we get new information or data. How I've navigated the complex tasks of decision-making AND not harming others in the process. My two focuses for 2022. My favorite podcasts of 2021. My favorite books of 2021. My focus on intentionality in 2022. How grateful I am for YOU who listen each week!!! Links Mentioned: She Built This End of Year Reflection Planner
Wed, December 22, 2021
Think Again: A Conversation on Inclusion, with Davey Shlasko
Join me in my conversation with Davey Shlasko, as we approach the topic of inclusion from a different lens. Inclusion has been something that I, personally, have been looking and reflecting on where I need to do work within myself, and how I can take more action as an advocate for others. As Davey shares in this podcast, it starts there. It starts with each of us taking a personal inventory and seeing where we need to step it up to make an impact. We discuss: How Davey got started in this work How the normal, default isn't good enough and how we need to do more than simply avoid having a negative impact or stay neutral. How we can make the biggest impact possible, and create a ripple effect, on a daily basis What the definitions are for terms we may hear and not understand fully, such as: classism, ableism, and cissexism (transgender oppression) and how these show up in the world. How we can create more inclusion with our businesses About Davey Shlasko, Founder and Managing Consultant at Think Again Training As an educator, author, and consultant, Davey’s passion is facilitating adult learning that supports organizational and systemic change for social justice. In addition to managing Think Again, Davey has authored several chapters in Teaching for Diversity and Social Justice and Readings for Diversity and Social Justice including curricula on classism, ableism, and cissexism (transgender oppression), and also teaches as an Adjunct Associate Professor in social theory and trans studies at Smith College School for Social Work . Davey has an M.Ed. in Social Justice Education from UMass, Amherst, and has been writing and teaching about social justice issues since 2000. (Home base: Boston, MA) Resources Mentioned: Trans Allyship Workbook Skin, Tooth, and Bone: A Disability Justice Primer She Built This Membership Sale: 15% off ALL Membership levels December 24th - December 31st - NO COUPON CODE NEEDED. Click HERE to learn more
Wed, December 15, 2021
Making Waves: A 13-Year Old Entrepreneur on a Mission, a Conversation with Heidi Bell
13-Year old, Heidi Bell is the owner and founder of Making Waves, a small business created to help save marine life. Heidi started her business when she was just 11 years old because she was very passionate about marine life in the ocean. That passion has always stuck with her. She makes handmade eco-friendly products such as reusable shopping and tote bags and she donates all the profits to the New England Aquarium. She's doing this to help the beautiful creatures on our planet and to inspire others to take action. She also wants to inspire anyone who’s thinking about taking a risk or trying something new to go for it. Heidi’s dream started when she was only ten years old and now she is on the way to living her dream life! I hope you will love this conversation Heidi just as much as I did! We discuss: How Heidi got the idea to start her business and why What her biggest struggle has been as an entrepreneur What her biggest success / shining moment has been How Heidi feels about marketing and what she has tried What "work/life" balance looks like when you're 13 with a busy life! What people often incorrectly assume about Heidi How YOU can make a difference starting now! Links Mentioned: Free 2022 Planning Guide She Built This Website Emily Aborn Website Connect with Heidi: Instagram Etsy Shop Facebook
Wed, December 08, 2021
The Grab Bag Episode: 6 Tiny Ideas to Help You Take a Break from the Hustle
The month of December can feel like a particular "squeezy" time... And no, I don't mean like easy breezy lemon squeezy. Whether you listen to this episode in December or July, this one gives you a much-needed break from the squeeze. It offers you an invitation to just kick back, put your feet up, and relax with me. I share a smorgasbord of six tiny ideas, that will help you to: Add more gratitude in your life and give back to someone else in a unique (and hustle-free) way Help to prevent burnout before it happens and recover with more breaks in your day and week Consider other possibilities when facing blocks and obstacles Invite you to take a break from the seemingly endless cycling of creating new content and generating new ideas and material Remind you that you create your own speed limit in your life Challenge you to remember yourself too when focusing your efforts and excellence! Links Mentioned: FREE End-of-Year Download She Built This Website Emily Aborn's Website Cait Donovan's Fried. The Burnout Podcast Deanna Seymour's Anti-Hustle Holiday
Wed, December 01, 2021
Keeping it Reel: The Entrepreneurial Journey with Deanna Seymour
Deanna Seymour is she is always REELY honest about where she's at with her business and in her journey. She shares openly about her struggles and her successes, and isn't trying to be anyone she's not! Deanna is an extremely fun and exuberant lady and I absolutely love how she’s always coming up with new ideas, always thinkings of new ways to say "Eff that," to what so many are telling her she "should" do. She's a boatload of energy and has a true desire to have FUN building her business and help others do the same! In this She Built This podcast episode with Deanna, she shares about her entrepreneurial journey and how she got to where she is today - which has some pretty fun stories and hilarious moments! We also discussed: What the common threads are in everything she does How she helps business owners create fun graphics, gifs, and REELS for social media Her reflections on the power of community and relationship-building and how these things have taken her business to the next level What her biggest struggle has been as well as her greatest success along the way What she's trying on social media to buck trends and go against the grain All about her REELS membership and how you can use code shebuiltthis to get in on a free month! And of course... MORE! About Deanna: As the host of the Imperfect Party Podcast and Eff That: A Storytelling Series, an art educator for over a decade, and a lady always willing to try something new, Deanna Seymour knows the power of creativity, humor, and lettin' your freak flag fly. Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun marketing their business. When she’s not busy making GIFs, graphics or reels, she’s probably callin’ out sleazy marketing tactics, hangin’ with her fam, or sneaking in some crappy reality tv! Connect with Deanna Online: Website Instagram REELS Membership
Wed, November 24, 2021
Decluttering Made Easy! A Conversation with Professional Organizer, JoAnn Krall
I absolutely love being a podcast host and hearing all the fascinating stories about how and why my guests started their businesses. Sometimes a personal event made them do it, some have always known they wanted to have their own business, and the stories are just awesome and so unique! This month, as we've been focused on productivity, tools, organization, and patterns around that… it’s also so fun to see the differences in ourselves as we achieve what we need / want to. That's exactly what today's guest, JoAnn Krall is going to share with us! Not just how it's OK to be different when it comes to organization, but how to declutter digitally and physically in a way that harnesses the method to your very own madness. In our conversation, we discuss: JoAnn's story about how she got started and the path she took to becoming a Professional Organizer How exactly virtual organizing works and what it is How disorganization can cost us time and money How more isn't always more. A step-by-step breakdown of her CHANGES method for digital and physical decluttering Three top tools to make sure you have in place to run your business more efficiently (hint: there's something for everyone here!) JoAnn's recommendation for the BEST project management software (there's something for everyone here too ;)) The number one thing JoAnn wishes people could understand when it comes to being both peaceful and productive Connect with JoAnn Website Facebook Instagram Podcast Review of the Week! "Actionable info and the stories I need to keep going... The advice and info are awesome but there’s something more here. I love listening to Emily draw out the stories of my fellow women entrepreneurs. When I feel isolated in my work (I work in relationships and it still happens!), it’s these stories that remind me we are creating something in community too." Learn More About She Built This: Website Instagram
Wed, November 17, 2021
Becoming Limitless: Biohacking to Optimize Your Life with Tanessa Shears
If you could tap into having your body and brain perform better, how much different would your business look? How much more refreshed would you feel? What would life be like if you were operating with your brain and body at their fullest capacity? My guest today, Tanessa Shears, will inspire you to do just that AND give you the practical (achievable) steps to start doing so right away! Tanessa is a health consultant and host of the Becoming Limitless podcast. She helps entrepreneurs scale their business by optimizing their health, focus and productivity with science and biohacking. Her passion is working closely with business owners to implement effective sleep, nutrition, movement and out-of-the-box stress management strategies to eliminate brain fog and wake up feeling well-rested, energized, and focused. She does this by optimizing the performance capacity of your body & brain so you can produce more meaningful, impactful work output and scale your business faster. We cover: Tanessa's story about how and why she does what she does today What Tanessa believes are some of the biggest misconceptions are around biohacking, nutrition, and education around self-care Why sleep is so important and how to help maximize it to improve our efficiency and productivity Why nutrition matters and what the HECK we should eat to feel our best How your work environment can actually help make you more productive How your brain is like a supercomputer And how to approach goals when it comes to our health in a reasonable, manageable way Connect with Tanessa Online: Website: http://tanessashears.com/ 12 Ways to Biohack Your Energy: http://tanessashears.com/energy Becoming Limitless Podcast: http://tanessashears.com/podcast/ Instagram: instagram.com/tanessashears Learn more and Join She Built This HERE!
Wed, November 10, 2021
Know Thyself, the Key to Productivity: A Conversation with Lisa Zawrotny
In this week's episode, we're taking a unique and sigh of relief-inducing approach to productivity. I'm interviewing, Lisa Zawrotny, founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity and Organizing Coach about how we can achieve productivity in a far more peaceful and positive way. We get into: Lisa's story; how and why she came to become a productivity and organizing coach How to avoid burnout, overwhelm, and frustration by clearing the path and decluttering from the inside out The mindset shifts we need to make in order to let go and move forward with peace and ease How to use filters to determine what makes sense for YOU and what you have the bandwidth for when it comes to optimizing How alignment is key when it comes to doing your best work, taking concrete action steps, and changing habits How understanding yourself leads to accepting yourself and how that can unlock productivity in a new way How we can be a work in progress and a masterpiece simultaneously Resources Mentioned in This Episode: The Big 5 Four Tendencies Quiz by Gretchen Rubin Core Values worksheet and other resources on Lisa's page About Lisa: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat. Website Instagram
Wed, November 03, 2021
Simplicity is Bliss with Shannon Baker
In today's episode, you will hear about my recent BIG decision around reducing confusion and streamlining. I share how focusing on the bigger mission and the WHY helped me to move forward on my path. I'm bringing my friend, Shannon Baker, back to the She Built This podcast to kick off this month of PRODUCTIVITY with PEACE as we talk about simplifying and what niching down and focusing on what matters most can do for you and your business. Shannon shares: How the events of the past 24 months have caused her to really look at how she was running her business and see where shifts were needed How her focus has changed in her business Why simplifying was the right answer for Shannon and what it looked like for her Shannon's tips for simplifying and making things a little bit easier for yourself And more! About Shannon: Shannon is a podcaster and business operations strategist who empowers ambitious women so they can inspire, inform and educate others with their voice. Shannon hosts the podcast, The More Than Capable Mompreneur, which has been listed in the top 200 in two categories on Apple Podcasts. In her episodes, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves and grow their business without burning out. Connect with Shannon on: Instagram Website Facebook Past She Built This episode with Shannon on productivity and boundaries More info about the She Built This group and the options to join!
Wed, October 27, 2021
How Will You Frost Your Cupcake? A Conversation with Branding Alchemist, Laura Beauparlant
My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY! The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer. In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings. Why branding matters and what it means to Laura Why more isn't more - we don't need to focus on attracting ALL the clients and instead focusing on the RIGHT clients. What the elements are of a good brand and how we can tap into some of these for ourselves The difference between features and benefits and why we should show our customers their most desired outcomes in working with us Why color matters What a brand personality is and how to start thinking about yours Why you should have a Signature Process or framework for your brand to help your customers succeed Who some of Laura's favorite brands are and why About Laura Beauparlant: As the founder and chief ‘brand alchemist’ at Lab Creative , Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results. In her more than two decades as a designer and seventeen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success. Instagram Facebook Website Brand Camp Brand Chemistry Book Other Links Mentioned: She Built This Private Group She Built This Website She Built This Instagram
Wed, October 20, 2021
Marketing that Works for YOU: A Conversation with Katrina Aronson
Just because "they" tell you should doesn't mean you actually should. That's exactly what my guest, Katrina Aronson, and I discuss in this week's episode. Finding and leaning into the marketing strategies that work for YOU, based on your personality. Despite what everyone else is doing and telling you you "should" be doing. Katrina Aronson is a marketing coach and serial entrepreneur who has built several businesses from the ground up by putting the focus on marketing. She helps entrepreneurs to start, grow, and scale their businesses using marketing as their lens. She’s owned both brick and mortar and online businesses and understands the things that work, which strategies fall flat, and why! Katrina is also the host of the podcast, Through the Marketing Lens. In this episode: A time Katrina failed and how it launched her into her next chapter Misconceptions and myths around marketing, why it's not what you think it is Finding the marketing strategy that works for you What marketing and mindset have to do with one another How we can introduce ourselves more impactfully, create connection, and make a better impression right off the bat. And more! Connect with Katrina: Website Instagram Facebook Get Emily's Podcast Pitching Guide HERE
Wed, October 13, 2021
More with Just a Logo: A Conversation with Branding Graphic Designer, Lindsay Taylor
In this week's episode, I'm bringing BACK listener favorite guest, Lindsay Taylor! Many of you have heard Lindsay Taylor of NaughtyGood Bites on the show before, as we've done collaborative episodes featuring her Woman of the Month nominees. This time, we're talking about another collaboration of ours which marries her brand expertise with my content writing, harnesses the skills of other women entrepreneurs, and MORE to help entrepreneurs start, launch, grow, and thrive no matter where they are in their businesses! We talk about: Why branding is more than just a logo and what actually is your brand Finding the right help at the beginning and why it can be tough How piece-mealing your branding can be a recipe for disaster What VUE Collaborative is and how we help take the headache and overwhelm out of the branding process And what you can do NOW to start getting clarity on your brand Contact Lindsay or Emily via email: lindsay@tayloredimage.com and emily@emilyaborn.com if you're interested in getting help with your brand! VUE :: Vision | Understand | Elevate She Built This Website
Wed, October 06, 2021
Ruff Around the Edges - Life Lessons Learned from the Dog Quest of 2021
This week's episode is going to be paw-sitively a treat for you if you love dogs... and stories about dogs... and hopefully, even if you don't! I'm sharing a tail about our recent endeavor to find a second dog, the lessons learned in doing so, and why being your great weird self is the very best choice you could make! In this episode: My apologies for some really bad puns The story of the great Aborn dog saga Why you shouldn't choose 7 on a scale of 1-10 Why we always need to remember to TRUST What lies beneath the worries and anxieties we carry around Why this was my best Summer ever because I went with the flow and said YES. And of course... all about Clyde and his (hopefully permanent) new friend! Connect with Me: Instagram Website She Built This
Wed, September 29, 2021
Delighting in the Limelight: A Conversation with Linda Ugelow
As entrepreneurs, technology gives us more opportunities to speak out than ever before. We can make videos, host webinars, get on podcasts, TV, and speak on stage. All of these platforms can accelerate your business and career. It allows people to find you, learn about your message and ideas, your brand. BUT AND ALSO Many of us are petrified of being seen and heard in high-stakes situations because experience has taught us that speaking our truth is dangerous. Join me in a conversation with Linda Ugelow, who believes that if you feel called to take your business, life's work, or leadership to the next level, a fear of being visible and public speaking shouldn't hold you back. In this interview, we discuss: What Linda does as a Speaking Empowerment Coach and how / why she got started Why visibility is often so scary for us! What fears she hears coming up for people around being seen and being on stage How to break down the fear into manageable components How to let go of the mental stories and self-talk scripts that aren't serving us What it means to embrace the power of your vulnerability and stand in your authentic presence And how to get your hands on her new book Delight in the Limelight About Linda: Linda Ugelow is a Speaking Empowerment Coach with degrees in Psychology and Expressive Movement Studies and 40 years performing on international stages with a women's world music ensemble, she's helped hundreds of new and seasoned professionals across the world get comfortable in their own skin, in meetings, on stage, and on camera. She hosted and produced the TV show Women Inspired, and has been featured in Money Magazine, Thrive Global, meQuilibrium, and NYLON. Her book Delight In The Limelight is available NOW! Connect with Linda and Get Her Book: Website Instagram Facebook LinkedIn TikTok
Wed, September 22, 2021
From Lawyer to Romance Novelist: A Conversation with Leigh James
Leigh James is a USA Today Bestselling author of Contemporary Romance. Her title ESCORTING THE BILLIONAIRE was recently an Amazon Top-10 Bestseller. Leigh also writes Young Adult Romance as Leigh Walker. Her bestselling series VAMPIRE ROYALS was previously optioned by Netflix. A former attorney, Leigh is now a full-time writer and sports mom—the two best jobs she could ever ask for! She has written 36 novels and is busy working on #37. She is living her Happily Ever After in New Hampshire with her family. In this conversation: Why Leigh pivoted from attorney to romance Fears and feelings that Leigh had to face when first getting started What Leigh's daily writing practice looks like and how she develops her stories and characters through everyday inspiration What Leigh wishes she'd learned sooner as a writer The piece of writing that was officially a FLOP Leigh's number one piece of advice for other writers Leigh's recommended reads And more! Connect with Leigh: Leigh James Website Leigh Walker Website Instagram Facebook Page
Wed, September 15, 2021
Silencing the Inner Critic: A Conversation with Becky Karush
Becky Karush is the founder of READ TO ME Literary Arts, where writers learn to dazzle us and themselves with fresh, brilliant writing. Through writing salons, coaching, the READ TO ME podcast, and tools to support your solo writing practice, Becky helps you to step over the cult of the critic and help you surface your innate talent. Becky is a certified teacher of the Gateless Writing method. She graduated from Wesleyan University (B.A.) and Emerson College (M.A.), and she worked as a teacher, farmer, journalist, Disney magazine editor, summer camp counselor, and copywriter. She lives in southwestern New Hampshire with her family and cat. In this episode, Becky and I discuss: Her writing journey How she discovered the Gateless Writing Method What makes the Gateless Writing Method different and how people approach the page in a whole new way when they silence the inner critic and are allowed the freedom to embrace all the beauty and power in their work Becky's #1 piece of advice for aspiring writers and authors How to try out Gateless Writing for yourself, today! Links Mentioned: She Built This Upcoming Events Becky's Fall Salon Sessions Writing Retreat at Stepping Stones Farm & Event Center Connect with Becky: Website Instagram Facebook Page Podcast
Wed, September 08, 2021
Market Your Message, Ethically with Mia Francis-Poulin
Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today. Words are Mia Francis-Poulin's jam. She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably. She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties. We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers! If you're tired of marketing your business they way they "tell you to" - this episode is for you! We talk about: What Mia sees as broken in the online marketing arena How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website Three marketing tactics you need to toss in the trash now How to re-engage with our people when our audience has gone quiet Best practices for ethical sales pages And how to be less sleazy overall when selling online Connect with Mia: Website Instagram Facebook Page LinkedIn Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org
Wed, September 01, 2021
"Fight the Writer". A Conversation with Sy Montgomery
To research her books, films, and articles, Sy Montgomery has been chased by a silverback gorilla, embraced by a Giant Pacific Octopus and undressed by an orangutan. She's perhaps best known for her 14-year love affair with Christopher Hogwood, a runt piglet, who grew to a 750-pound great Buddha master. She's been deftly undressed by an orangutan in Borneo, hunted by a tiger in India, and swum with piranhas, electric eels, and dolphins in the Amazon. Sy has searched the Altai Mountains of Mongolia’s Gobi for snow leopards, hiked into the trackless cloud forest of Papua New Guinea to radio-collar tree kangaroos, and learned to SCUBA dive in order to commune with octopuses. In this interview, we talk about: Sy's childhood and how that played a role in her decision to write books, especially the genre of books she does How she KNEW she wanted to be a writer How learning about the animal world has made her a better human being What her daily process is as an author What she wishes she could change about the publishing industry Her advice for aspiring writers How writing is part of her spiritual life How writing has affected her confidence And more! Website: https://symontgomery.com/ On Social Media: Instagram Facebook Twitter
Wed, August 25, 2021
Emily's Tips and Strategies for Making Time Your Friend
Touching base this week, with a little heart-to-heart from me, your hostess! I believe that managing our time comes from making it our friend first and keeping commitments to ourselves when it comes to what we spend our time doing. In this week's episode, I'm sharing some of the strategies I've learned this past year in my efforts to: Turn down the volume on some of the stress and overwhelm in my life Maintain organization and productivity Put systems in place that work WITH my natural tendencies and strengths rather than against them This is a compilation of the lessons learned over the past two years in running three businesses, managing two Facebook groups, social media for multiple clients, freelance projects, event planning, the podcast, a personal life, and more. I share tips you can try out for yourself and experiment with around: Time auditing Time-blocking Reducing the number of emails you have Keeping and maintaining streaks Motivation and passion in getting started Overwhelm Accountability buddies And more! I welcome your feedback and thoughts! Email me: emily@emilyaborn.com Links Mentioned in Episode: Learn more about the VIP group: www.shebuiltthis.org DEI Workshop: https://www.shebuiltthis.org/events/cultivatingequity Recommendation for Professional Organizer: www.joannkrall.com Thank you to the reviewer of the week: Mia and Steven! Mia and Steven shared that the She Built This podcast is "inspiring". They stumbled on it not too long ago and are happy they did! "Great conversations, vibe, and mission."
Wed, August 18, 2021
A Healer's Approach to Issues of Diversity, Equity, and Inclusion: A Conversation with Ivor Edmonds
In this week's episode, we have the opportunity to hear from Ivor Edmonds, MHA of Sága. Ivor is a trauma-informed systems builder and master practitioner who has dedicated his career to addressing wellness and trauma healing in oppressed and marginalized populations. He has 20 years of experience working with gangs and troubled youth, homeless populations, victims of violent crime, survivors of trauma and rape, addicts, the mentally ill, and seniors. Ivor's definition of “wellness” involves trauma healing, racial justice, and respect for the harmonious dialogue of energies in nature. In this conversation, Ivor paints a picture of the current landscape of his work around social justice, racial justice, diversity, equity, and inclusion. We discuss: Collaborations - what can come from teaming up with others and surrounding ourselves with the right people? How we, as human beings, can look to nature as a reference for how to live better and ensure a harmonious relationship with the planet What Ivor sees as going well in terms of Diversity, Equity, and Inclusion (DEI) work, and where he sees opportunities for improvement Why now is the time to do this work as a business owner, and a human being What you can start doing right away to make a bigger positive impact in the lives of others both in your business and in your life More details about what we will cover in the "Cultivating an Equitable Environment" workshop series, as well as more about the organization to whom profits will be donated Learn more about Saga Healing and Ivor's work HERE Register for the upcoming workshop, "Cultivating an Equitable Environment: HERE Learn more and sign up to be a VIP (and get the workshop series with VIP and get the workshop series with Ivor at no additional cost HERE
Wed, August 11, 2021
Celebrating Our Differences: A Conversation with Vicki Mellon and Carly Storro
Join Host, Emily Aborn in an interview with Vicki Mellon and Carly Storro, co-owners and the collaborative partnership behind Look Up LLC. The mission and values of Look Up LLC closely align with She Built This. Look Up LLC seeks to celebrate the fullness of human diversity. Vicki and Carly highlight and opens up conversations around the different human qualities that are visible as well as those that are not visible. Their project is based on the fact that we are all very complex, often having many different and sometimes changing qualities. We are all unique and we all deserve to be seen, heard, treated ,and represented equally and with full respect and dignity. Listening and learning and sharing…education is powerful. Look up, look around, and celebrate our differences! In this episode, we cover: How Look Up LLC came to be The WHY behind their mission and vision Why these conversations are so important to be having NOW How they work together as co-owners How they give back How they started their business during the Covid 19 global pandemic and the challenges they faced in getting started How you can start TODAY creating and cultivating conversations that celebrate the fullness of human diversity Look Up LLC Website Look Up LLC Instagram Look Up LLC Facebook Page She Built This website and more info about upcoming workshops and the VIP group.
Wed, August 04, 2021
Stop, Collaborate, and Listen!
I completely forgot to sing "Ice Ice Baby" in this episode, but it would've been entirely appropriate because today we're going to be talking about... Collaborations in business and how to stop, look and listen prior to taking the plunge. In this episode, I cover: Why choosing collaborations is to be taken seriously for your business, brand, and your community members The questions and considerations to look at prior to collaborating How setting expectations and being clear from the get-go is the key to successful collaborations And more! Link to Learn More about VIP: www.shebuiltthis.org Link to Upcoming SBT Events: https://www.shebuiltthis.org/calendar-view
Wed, July 28, 2021
Challenges, Gifts, and Strategies for Empaths: A Conversation with Hollis McGuire and Tammy Jordan
Do you consider yourself to be sensitive or an empath? Growing a successful business, setting boundaries, and negotiations can be challenging for those who are empaths or sensitive individuals. In this episode, host Emily Aborn speaks with Hollis McGuire and Tammy Jordan who share their own experiences of being empaths, sensitive, and hypervigilant. We talk about: Some of the unique challenges that business owners face when feeling the energy of others and their surroundings How these challenges can cause a ripple effect and impact personal life and relationships outside of the business The pros and gifts of being sensitive or an empath Strategies and tools to make work more effective and move with more ease through with these traits About Hollis McGuire: Hollis McGuire is a Certified Public Accountant and Certified Business Advisor with a Master’s degree in Finance. She’s worked with over 1000 businesses in every stage of development from idea to capital raise to maturity to exit, from pre-revenue to $150 million in annual sales. She has assisted clients in debt and capital raises of over $150 million dollars. She is also an empath and a business intuitive. About Tammy Jordan: Tammy Jordan is the Founder and Chief Empowerment Officer of Leader Consulting Group . She’s an author, speaker, coach, and consultant in many things from HR, Organization Development, and personal development. She works with business owners and executives in defining their unique culture, hiring and promoting the best talent, developing and training agile and authentic leaders and teams, and managing growth and change. Links Mentioned: www.shebuiltthis.org (Learn more about and join us in the VIP group)
Wed, July 21, 2021
Building a Legacy-Driven Business with Jasmin Haley
I met today's guest through VIP member, Sarah Guilliot. I began listening to her podcast and LOVE the content she puts on Instagram. One day, I shared in my Instagram stories about Jasmin's show and we were off to the races connecting! In this episode, we’re talking all about vision, leaving a legacy, and determining what’s most important to YOU. What do YOU value? We all have to decide what's important to us and then live it. Right away! In this episode, we cover: Focusing on long-term success and not just our current circumstances to push us towards our purpose How our lives and businesses are intertwined and how to bring those into greater alignment How Jasmin got started in the world of dentistry and became a business strategist How there were glimpses in her life all along and she's woven these together into what she's doing now What it means to build a legacy-driven business What you have to give up in order to scale and grow How creating boundaries and putting people-pleasing tendencies to rest are vital in preventing burnout And more! Connect with Jasmin: Jasmin Website Jasmin's Instagram Jasmin's Facebook Jasmin's LinkedIn Resources Mentioned: She Built This group info Mike Clark - ClarkCreative Recording Studios info Thanks to this week's She Built This podcast review of the week from Applesauce345: “Quick-Witted and voice like buttah” "Relevant and uplifting topics sprinkling in light-hearted humor.”
Wed, July 14, 2021
Improve Storytelling in Your Business! A Conversation with Kindra Hall
Storytelling in Business is Essential Now More than Ever! No matter what you do and what your position is in your company, storytelling in business will make you more compelling, engaging, and more persuasive. Storytelling will make you better. Join me in this week's She Built This podcast, featuring speaker, professional storyteller and author, Kindra Hall where we talk about: Why stories and storytelling are so important How to tap into the stories that are within you Four stories businesses need to be telling How to become more effective and compelling through storytelling All about her new book And more! Today’s guest is Kindra Hall, a professional storyteller who teaches leaders, executives and entrepreneurs across countless industries to harness and leverage the power of their stories. Her book, Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read." In 2020, she became the Chief Storytelling Officer of SUCCESS Magazine where she interviews icons like Deepak Chopra and Misty Copeland in an effort to hear and share their stories of success. Kindra’s NEW book Choose Your Story Change Your Life is now available - which she talks about in this episode. Find Kindra and Connect with Her Online: Kindra's Website Kindra's Instagram Kindra's Facebook Page
Wed, July 07, 2021
How to Write Better Emails: A Conversation with Christy Cegeleski
Now is the time to focus on email and using it to reach your ideal clients! Email is more intimate and allows you to get cozy, share compelling stories, and can also be a foundation for the rest of your content strategy. In this week's conversation with copy and email marketing expert, Christy Cegelski, we get into: Our lack of hobbies and mutual love for all things boring Christy's story and how she got started How to write more successful subject lines How to overcome the mindset blocks holding you back from using email to reach your ideal clients How to use your emails as foundational pieces of your content strategy How many emails is too many And... you guessed it! MORE! About Christy: Christy Cegelski is a connection-driven copy and email marketing expert for coaches and creative business owners in the online space. She’s also host of the Captivate + Convert Podcast which is all things copywriting, marketing, and branding. Instagram: https://www.instagram.com/christycegelski/ Christy's Podcast Website - Download her FREE "How to Write Emails that Sell" guide!
Wed, June 30, 2021
The 100th Episode! A Conversation with Me and My Husband
For my 100th episode, I thought it would be fun to hear from another She Built This original- my husband Jason Aborn as we close this first chapter of the podcast. Join us in a fun and lively husband-wife conversation. We get into: Our story and how we met Dating long distance Our many pivots in the past nine years Our first business together and lessons learned Our shared and separate interests Introverts vs. extroverts Favorite SBT podcasts Love languages What's next for us as we evolve and grow! And more! Jason’s been my number one listener - and is probably the only one that’s heard them all (plus episodes NOT aired), besides me! He's my third ever male guest and is She Built This' and my biggest cheerleader. I could not ask for a better person standing by my side.
Wed, June 23, 2021
Passion Doesn't Fall From the Sky
I know it sounds harsh... but it's true. And it's been my #1 lesson during this month of June, which I dubbed the month of "RESET". I was at my wit's end and decided it was necessary to pull back a bit and take a look at where I was, where I was going, and what the next steps looked like. In this episode, I talk about the clarity and passion that was there all along and was brought back to life in the daily DOING. I also share my three RESET activities (which you can do too!): 1. Life Audit 2. Time (and task enjoyment) Audit 3. Emotional Wellbeing Audit And where the podcast is going next! Jason will be joining me for Episode #100 next week! And next month, July 2021, is all about brand Y-O-U!
Wed, June 16, 2021
Helper or People-Pleaser? 5 Tips to Put People-Pleasing to Bed!
The other night, I was falling asleep trying to put my finger on the difference between HELPING and people-pleasing. I think I nailed it. For me, anyway. People-pleasing DRAINS me of energy and helping BOOSTS my energy and gives me life! In this episode, I get into my confessions as a people-pleaser in recovery: Where it might have come from My experience with people-pleasing when I started my business How boundaries can help! My five tips to stop people-pleasing: Know your limits It’s OK to delay! Give yourself time limits, "I have two hours..." Watch out for those taking advantage Don’t apologize for setting boundaries I’m about to hit episode 100 soon and I have such an action-packed docket of guests coming! I’m also trying to convince my husband Jason to join me as a guest and share what we’ve learned since being in business together and then separately for 7 years. But we’ll see. I don’t want him to people-please us just cause we all want to hear from him, ya know. Email me HERE if you want him to be on the show.
Wed, June 09, 2021
What's Your Legacy? An Interactive Episode!
This episode is a never-before-tried-by-me activity based on the question I heard in Oprah's Super Soul podcast (The Give), "What is the energy you choose to bring to the world?" “Life can be measured in exchanges of energy - positive or negative, what is the energy you choose to bring to the world? Positive exchanges multiply and grow which is why giving feels so good.” - Oprah The legacy I want to leave and the energy I want to bring is one of LOVE, lifting others up, showing them that they can do it! This episode is one part me living that legacy out, and one part YOU thinking about yours. Instructions after listening: 1. Ask your friends, family, and fans one question, “What three attributes make me unique?” 2. Use the hashtag #SBTCheerleadingChallenge, you can tell them this is part of the She Built This community so that it takes some of the heat off, you're not fishing for compliments or something 3. Head into She Built This group and check out the pinned post (I’ll have it pinned to the top until Saturday, June 12th) and share what people said. What blew you away, what gave you the chills, what gave you a revelation about yourself that made you feel seen and heard? Did it resonate with you as the truth about who you are? You can do this via email to select people, on your Facebook, your Instagram, etc. And I invite you to consider the legacy and impact you’re making NOW in the lives of others when making your decisions this week. Link to SBT Group: https://www.facebook.com/groups/shebuiltthis
Wed, June 02, 2021
Don't Be Your Own Booing Crowd!
This episode is a mishmash of things I've been thinking about and feeling lately. The world getting back to normal again... what that looks like from a time and attention standpoint. How last week was overwhelming and I flaked due to poor planning My theme for the month of June RESET. How my thoughts drifted to the negative RIGHT after meditating Being your own cheerleading squad! We don't deserve the boo's Upcoming workshop in She Built This VIP about Heart over Hustle And more!
Wed, May 26, 2021
Does My Business Really Need Social Media?
Can you build a business without social media? There are a certain number of businesses that don't NEED social media, but chances are, they can all benefit and grow with a good social media strategy in place. Today, I'm going to be talking about whether or not you need it as a business, and my seven tips to make it suck less cause spoiler alert: you probably need it for your business and it's not going anywhere anytime soon. I talk about: Time-Blocking Turning off notifications and deleting apps Unfollowing and unliking Changing your mindset around it Creating a content plan and strategy that lights you up Connecting outside of social media Not overcommitting I can’t wait to hear which of these tips resonate and you might want to add in AND if your perspective changed at all if in fact, you're feeling a little over social media-ed.
Wed, May 19, 2021
A Ride with Me and Anxiety
I don't often share about my messy mucky stuff until I am on the other side of it... but the topic of anxiety is something that has been on my heart and mind for a long time to talk to you all about and I am unpacking it a little bit in this episode, how it comes up for me, and some of the why behind it as I do the work to unpack it. I know it affects us all in different ways and today I am sharing my personal experience with it and what I found at the root of some of it. In this episode: Last year vs. this year - if you're not where you want to be yet, keep going! You can do it! How a simple haircut caused me great anxiety How we give our power away to the opinions and thoughts of others and how we can take it back and regain control of our How taking time to sit with and process my feelings and dig into them a little deeper has helped me How I've learned the slow way through is the best way through And More! Please note: The information in this episode is not intended or implied to be a substitute for professional medical advice, diagnosis, or treatment. All content, including text, graphics, images and information, contained in this episode or associated with this podcast is for general entertainment purposes only. I am not a doctor or therapist. Nothing I say should be taken as medical advice. Please consult a professional if you struggle with anxiety or any other health condition.
Wed, May 12, 2021
Seven Entrepreneurs Walk Into a Zoom Room...
Ok, so nowadays that occurrence in and of itself isn't special. BUT this She Built This episode IS extra special as it's featuring five New England entrepreneurs who are sharing their lessons learned, how the past year has impacted their business, what their TOP piece of advice is for other women in business, and more! A new way to approach time management (Lanette Pottle) The power of perseverance and not giving up (Kristy Oullette) How to know if it's your ego or your intuition doing the talking (Karen Kenney) Growing the business YOU want (Beth Blaney) Working with a spouse/partner and navigating Covid as a small business Myself + my co-host of the day, Anna Hayes Harless + our FIVE Guests = a party of SEVEN Entrepreneurs! Don't be scared by the length of this one!! You can take this one at your leisure and listen to it in segments, or all in one go. Our guests: Lanette Pottle: With a history marked by disadvantage, dysfunction, and depression, Lanette Pottle uses the hard-won wisdom of her past as fuel, making her a fierce advocate of well-being. She walked away from a successful 2O- year career in human resources with the determination to support women in growing their businesses and careers without burning out. Today, Lanette does just that in her work as a life and business coach. Lanette is a TEDx speaker, co-author of the #1 International Best-Seller, Success University for Women in Leadership, and author of Small Steps Big Impact: A Year of Simple Actions to Transform Your Life. Learn more at www.lanettepottle.com and connect with her online on Instagram @lanettepottle Kristy Ouellette is the owner of Mickey Guru Travel Company, which she founded in March of 2014. Mickey Guru is a full-service travel agency helps people create lifelong memories with their loved ones via travel experiences. We provide personal, concierge-level vacation planning services to help our clients to get the most value out of their vacation time. Whether you are looking for a vacation with roller coasters and princesses, a quiet beach with unlimited adult beverages, a cruise out on the open sea, a privately guided tour of a European city, or something in between, I'm ready to help make it as magical as possible. Connect with Kristy on Instagram Karen Kenney is a certified Spiritual Mentor , author, speaker, and the host of The Karen Kenney Show Podcast . She’s also the founder of THE NEST - an online spiritual membership & community. She’s been a student & guide of A Course in Miracles for close to th
Wed, April 28, 2021
Be Courageous: Featuring NaughtyGood Bites Woman of the Month, Heather Sweeney
"You have everything you need to reach your summit." Join She Built This host, Emily Aborn, and NaughtyGood Bites owner, Lindsay Taylor in a conversation with NaughtyGood Woman of the month, Heather Sweeney. Heather shares her journey of being COURAGEOUS, trusting, and staying present as she hikes to the summit of Mount Kilimanjaro to raise money for the Leukemia and Lymphoma Society, giving back over $40,000 to LLS. About Heather: Heather is a Wellness Coach, Registered Nurse, Inspirational Speaker and Story Teller. She is also the creator of “The Unicorn Pasture”, offering the opportunity to bring magic to life by adopting your very own unicorn. Through her Wellness Coaching, Heather guides individuals toward personal growth with her “inside-out” approach, believing that to achieve real transformation we must first look inside ourselves. Heather resides in New Hampshire with her two children. She is an eternal optimist, avid fundraiser, traveler, and lover of all things adventurous and outdoors. Heather's Website and Blog
Wed, April 21, 2021
The Enneagram and YOU! A Conversation with Christina Granahan
Have you ever heard of the Enneagram? Maybe you even know a thing or two about your type? This is not your average personality test and this is not like any other way you have heard about the Enneagram! The Enneagram gives freedom to BE you, sheds light on some of your tendencies and proclivities, and helps you to extend grace to others in your life as well. In This Episode: What the Enneagram is How Christina uses it to help others use it and why it's such an important tool. A dive into each of the nine types. How to determine which one you are What it looks like when each type is in and out of balance How your Enneagram type can be your superpower How the Enneagram helps your relationship with others Learn about what's happening in the She Built This VIP group About Christina Granahan: Christina is an Enneagram-informed therapist and coach. She has created a niche that is sometimes spiritual mentor, sometimes mental health clinician, and sometimes coach to teens and adults who, despite their best efforts, aren’t creating the life that comes from their own, unique genius and birthright. She works with individuals and groups both privately and in organizations because what's good for individuals is also good for business. Christina’s goal with every client is to show them who they were before they learned to defend, protect, and promote themselves and to help them remember that loving, clear, joyful person who showed up for life with strength and wisdom who got lost along the way. Christina's website Christina on Instagram
Wed, April 14, 2021
You Can't Spell Funnel without "FUN": Facebook Ads and Funnels with Rachel Krampe
You can't spell funnel without FUN! I believe that you can have FUN while building your business too! Which is what I am all about! Join me in a conversation with Rachel Krampe who is passionate about curating unforgettable customer journeys with Facebook Ads & Evergreen funnels to keep creatives, coaches, and small businesses sold out. Her wholistic approach helps business owners create the freedom and income they’ve always envisioned so they can learn to love their businesses again. In this week's podcast, we talk about Facebook ads, funnels, and a healthy dose of mindset and positivity. We Dig Into: The why, what, and how of Facebook Advertising What you need to know and have in place before you even get started What the customer journey is and why it should matter to you What some of the biggest mistakes I see business owners make when it comes to ads When to get support And what kind of spice we would be if we were spices (I am random like that). About Rachel Krampe: Rachel lives with her partner and two up-to-no-good cats Jax and Sierra in Texas. Ask Rachel about her ambitions to travel to all US National Parks (20+ down), hiking, or cooking healthy-ish meals when she’s not working. Website Instagram
Wed, April 07, 2021
Collaborations and Creativity: A Conversation with Emily Otterman and Amy LaBelle
In this episode, I am joined by Emily Otterman and Amy LaBelle. We talk about how a winemaker and an artist are collaborating in a unique way. We also hear from Amy as she tells her story of navigating Covid in the hospitality industry, and how it changed Emily's plans for sharing her art. We talk about gratitude, grace, creativity, and the power of resiliency in togetherness. About Emily Creating something that preserves and celebrates what people value most is what Emily strives to accomplish. She often incorporates meaningful photographs of people, places or things into the artwork she creates, loves using the medium of ‘encaustic’ (beautiful beeswax and damar resin) and a blowtorch! A lifelong artist with Canadian roots, Emily left Toronto and settled in New Hampshire after stars aligned She and her husband live in Merrimack with their two great almost-adult-and-ready-to-fly-the-coop children. Emily has operated a studio in Canada, worked in the arts for decades, experimented with many mediums and has years of experience creating custom artwork. She’s a lifelong learner, annually participating in workshops and continually refining her skills. She’s a proud card-carrying SBT VIP member and loves supporting and being supported by this growing community. Website About Amy Amy LaBelle is the founder and winemaker at LaBelle Winery. Formerly a corporate attorney practicing in Massachusetts and New Hampshire, her lifelong interest in wine led her to open LaBelle Winery to pursue her passion for winemaking. With LaBelle Winery developing into a destination winery, Amy has slowly seen her dream realized: to focus full-time on making world-class wine in New Hampshire. Building LaBelle Winery has taught Amy so much, and she’s evolved from the many lessons learned along the way. She’s emerged as a strong leader and mentor, a certified winemaker, farmer, producer of farm-to-table food, innovative entrepreneur and philanthropist. Amy is serious about her mission to provide customers with the very best culinary and wine experience, as her philosophy is to treat guests of LaBelle Winery like family. Her ultimate vision is to give back to the community through charitable giving in ways that are fulfilling, impactful and meaningful, and to grow her business exponentially so that she can contribute more. Love of learning, dedication, integrity, love of craft, innovation and passion is her formula for success. Every day matters and Amy tries never to waste her days. Amy’s paramount success is being able to grow LaBelle Winery with her husband, Cesar Arboleda, while also balancing life with their two sons. Amy is also the founder of Empowering Angels, a charitable organization that empowers girls and young women to embrace the possibility of entrepreneurship. The program provides education in basic business skil
Wed, March 31, 2021
Should I Start a Podcast? What You Need to Know Before You Get Started
A lot of people have been telling me they want to start a podcast of their own! So, I thought I would pull together a super-comprehensive episode spelling out all the things I wish I knew before I started one! I cover: The nature of audio How much time it takes per episode What to talk about and how to create the content for each episode Consistency and frequency in producing and messaging Determining the GOAL for both you and your people Guests Equipment Co-hosts Marketing Factors And More! Even if you are not starting a podcast, this episode is full of takeaways you can apply for your next Facebook or Instagram Live series, content planning for your own social media, Clubhouse talks, webinars, and other formats. I also invite you to consider other ways in which you can accomplish some of the same goals through other methods, podcast guesting being one of them. Learn More and Work with Me: www.emilyaborn.com Visit She Built This: www.shebuiltthis.org
Wed, March 24, 2021
Don't Feed the Bears: Why Feeding the Voice of the Inner Critic is Dangerous!
There is a lot of newness bubbling up right now with the welcoming of Spring! Lots of new ideas, creativity, and exciting ventures. With that comes... All of the reasons your brain thinks you should NOT launch, not DO, not SAY, and why you should keep on playing small. Enter the bear brain and the inner critic. In this episode, I talk about why you shouldn't feed these bears: 1. They can be dangerous and harmful 2. They can cause good dreams to die 3. It can cost you money! I also share FOUR ways to talk to your Inner Critic and the ways even our speech can keep us playing small. Articles mentioned: 8 Ways Women Undermine Themselves with their Words Books mentioned: Playing Big Join our Inspiring Community: www.shebuiltthis.org
Wed, March 17, 2021
Self-Care, Sleep, Routines, and Small Promises
There is stuff all over the place about self-care and what we could be , should be doing. Self-care can feel like just another chore and something on your to-do list. I want to encourage you in today's episode that it can be easyyyyyy and should be all about what you need and what makes you feel good. Self-care starts with self-awareness and being kind and loving to your body. In today's podcast, I talk about: How self-care is not always the easy answer Three easy things to work on to get a better night's sleep Creating an easy morning routine Creating an easy evening routine Mentioned in the episode: VIP group: www.shebuiltthis.org Link to the Clean Bedroom in Portsmouth, NH Link to Christine Brown of Bella Luna Family PLEASE NOTE: All content and media on the She Built This podcast is created and published online for entertainment purposes only. It is not intended to be a substitute for professional medical advice and should not be relied on as health or personal advice. Always seek the guidance of your doctor or other qualified health professional with any questions you may have regarding your health or a medical condition. Never disregard the advice of a medical professional, or delay in seeking it because of something you have heard on this podcast.
Wed, March 10, 2021
The Business of You: Bringing Your Personality and Strengths to Your Business with Nicole Saunders
In this week's episode, I am chatting with Nicole Saunders, a business coach for women who focuses on helping female entrepreneurs use their personality types and strengths as a superpower in their businesses. Nicole shares about: Her own entrepreneurial journey Her recent experience of loss and grief How going deep in your business is better than going wide when it comes to doing all the things Designing your business YOUR way and to fit the needs of your individual personality and strengths How to learn more about what your personality is and lean into it! Find Nicole's Quiz Here About Nicole: Nicole Saunders is a business coach for female-identify entrepreneurs. She empowers womxn to grow their businesses by tapping into their personalities and strengths. When not working with clients, Nicole can be found hiking in the Blue Ridge Mountains in North Carolina with her husband and their three dogs while jamming out to Mumford & Sons. She loves making pottery and is obsessed with personality tests. Instagram: @ saunders_says Clubhouse: @nicolesaunders
Wed, March 03, 2021
Laughter is STILL the Best Medicine: A Conversation with Pasha Marlowe
Want to know how something as simple as laughter can decrease pain, reduce stress, and even help you to move through trauma? Join me in this week's episode with Pasha Marlowe as we chat about all things laughter! The benefits of laughter How to find funny in the unfunny What to do if you can't laugh Easy ways to bring laughter into your everyday And More! Pasha Marlowe holds a Master's in Marriage and Family Therapy and works as a laughter and pleasure coach. She is the host of the Let Pleasure be the Measure Podcast and the leader of the Midlife Mischief and Merriment Facebook group. Her new book My Next Husband Will Be A Lesbian came out in February 2021. Pasha coaches womxn individually and in groups and empowers them to speak their radical truths, claim their desires, and then release them into the universe via a conversation, book, speech, or comedy routine. Pasha believes that holding our stories, shame, and secrets in our bodies leads to chronic illness and pain. Her greatest pleasure is hanging out with her three children and exploring new adventures and ideas. She currently lives in the Portland, Maine area with her husband and youngest child. Website Instagram Facebook Group Book
Wed, February 24, 2021
What is Holding You Back?
In this episode, I share a personal growth moment. Something that has been holding me back for awhile... in fact, ever since I started my business. For years, people have been asking me what exactly it was that I do. I had three reasons for not telling them. Fear of not being good enough when putting myself out there Feeling like things needed to be PERFECT before putting myself out there, or that I needed to be 100% the expert in a given area Comparison to others, not wanting to step on other's toes, not wanting to do what others were doing. Fear that there were just too many people doing what I was doing. The buck finally stopped for me this month, and I lived to tell the tale. In this episode, I share my story about how I got out of my own damn way and decided to stop holding myself back. I hope this episode will encourage and inspire you to do the same because: Perfect doesn't exist Others need what you have to offer And no one does it the same way that you are doing it! The train is now boarding to exit the comfort zone! Learn more about the She Built This VIP group and hop aboard with us here: www.shebuiltthis.org
Wed, February 17, 2021
What do Productivity and Boundaries Have to do with Passion? A Conversation with Shannon Baker
This month, in the She Built This VIP group, we are focusing on living with Passion and LOVE in regards to our businesses and lives! One topic that keeps popping up is one of Boundaries. How do boundaries relate to having a business and life you love? Today's She Built This guest, Shannon Baker and I chat about just that! Shannon Baker is the host of the More than Capable Mompreneur podcast and a business systems strategist who helps busy women with service-based businesses create systems to automate the time-consuming tasks required to run a business so they can work more efficiently and have more time for what matters most! In her podcast, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves, and grow their business without burning out. In today's episode, we cover: How Shannon got started How she learned about her passion by just BEGINNING How we all work differently and can use that to our advantage when structuring our lives and business How to unwed yourself from your inbox and all the other pings and pongs What to do if your plate is overfull… How to create and evaluate your boundaries How to set yourself up for success with your clients from the get-go. Affiliate Link for the Passion Planner: http://rwrd.io/L8YG9NW?C You can find out more and connect with Shannon HERE Instagram @the_shannonbaker Clubhouse @theshannonbaker
Wed, February 10, 2021
121 Days: Featuring NaughtyGood Bites Woman of the Month, Sadie Raymonds
The morning of July 4th, 2018 began like any other in Sadie Raymond's household. What Sadie and her family didn't know, however, was that by the end of the day the course of all of their lives, especially that of their teenage son, Corbin would change forever. After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their home state of New Hampshire. There, she discovered that her son had been a passenger in a car that had collided with a tree and was on his way to the hospital via ambulance. For 121 days, Corbin fought an arduous battle for his life in the Intensive Care Unit at Boston Children's Hospital and at Spaulding Rehabilitation Hospital. New Englanders from across his home state and beyond declared themselves Corbin Strong. His family and friends found their strength and resilience in the face of adversity. And, through faith and love against all odds, Corbin won. Meet NaughtyGood Bites Woman of the month, Sadie Raymond, who teaches us the power of being THANKFUL in all things and what that means to her. Sadie Raymond is a single mother of four children: Corbin, Grace, Cohen, and Grayson. A lifelong resident of Boscawen, NH, Sadie is a graduate of Merrimack Valley High School and New Hampshire Technical Institute. Her greatest joy in life is being a mother. Link to 121 Days website Connect with Sadie and Corbin on Facebook Connect with Sadie and Corbin on Instagram
Wed, February 03, 2021
Your Instagram Questions Answered with Sue B. Zimmerman
Got questions about Instagram? Today's She Built This guest, Sue B. Zimmerman has answers. Sue B. shares her backstory with us, how she got started, and: Clubhouse: Her thoughts on the new app and how she sees using it for her business Where you can find answers to her most commonly asked questions on Instagram Hashtags: The best way to research them, how many we should be using, and what to consider when using them. Followers: How she got 131K+ followers on Instagram Tagging strategies How to stand out visually on Instagram How she chose Instagram as the platform to focus on And more! Bio: Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue B. is a popular CreativeLive Instructor and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” as well as “The Top 50 Social Media Marketing Influencers” by TopRank Marketing, and “Top Female Business Influencers of 2019” by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Whether she’s taking a global stage, or speaking at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others. Connect with Sue on Instagram
Wed, January 27, 2021
Dollar Dollar Bills: A Conversation with Liz Lajoie
Money! It's something many of us have a love / fear relationship with. At She Built This, we always encourage you to follow your dreams and passions BUT... we also all have mouths to feed, bills to pay, and roofs to keep over our heads! If you're not making money in your business, you have a hobby not a business. In this episode with Zen Money Strategist and CFO and the founder of the Zen Money Initiative®, Liz Lajoie, we are going to talk not only about bringin' in the Benjamins but also how to make the amount you want and that feels right to you, personally, professionally, and energetically. We talk about: - Liz's money story and what she has gone through in her own journey - What you need to do to be prepared for the year to come with your finances - How to best teach your kiddos about money - What are the pros and cons to being both a Spender and a Saver Find Liz at: www.lizlajoie.com Instagram Facebook Liz's Books on Amazon From Zero to Zen: Secret Keys to Nurturing Your Numbers and Finding Financial Flow and Zen Money Map: Charge Your Worth, Pay Yourself First, and Fund Your Wildest Dreams .
Wed, January 20, 2021
What My Niece's Love for "Chocolate Biscuits" Taught Me
Today’s episode is a short and sweet and a little anecdote about my niece Annabel and the lesson I took away from it. I have shared with you my holiday tradition of making Macaroons for the family and then bringing them to Christmas. This year, because we didn’t go visit our family in person, I made macaroons for everyone and shipped them with their presents. A couple of weeks ago, my niece, Annabel, told her mom she wanted to FaceTime with me and when she got me on the phone she said, “Auntie Emily, I really liked those chocolate biscuits. Can we have some more?” What did this simple request teach me? What can it teach YOU about sharing your voice and stepping up to ask for what you want and need? Find out in today's podcast! Link to learn more about the VIP group and MORE: www.shebuiltthis.org
Wed, January 13, 2021
Your Permission Slip to Start Streaking
Do you ever find yourself falling short of the hopes and goals that you set for yourself? In today's episode, I chat with Jami and Jeffery Downs, co-authors of Streaking: The Simple Practice of Conscious, Consistent Actions that Create Life-Changing Results. We talk about the practice of "streaking" (which contrary to common belief is not just running about naked). By implementing this methodology into your life, you can help move through self-doubt, complacency, and into a place of achievement and confidence. We discuss: Where the idea for their book and philosophy came from What you can streak and how to decide what to streak What the three golden rules are for streaking Why streaking isn't just another way to start a habit or reach a goal Jeffery J. Downs is a consultant to individuals and executive teams, translating strategy into record-breaking, consistent revenue growth. He has been a FranklinCovey consultant for 10 years. Prior to that he was a founder and chief revenue officer at Best Practice Systems, Inc., a SaaS eBill business which was named one of the fastest 500 growing companies in America. Jami Downs is a mother, leader, teacher, and passionate volunteer. Her love of teenagers and desire to empower girls with confidence has inspired her organization of many retreats, conferences, workshops, and community service opportunities. She has a B.A. in advertising and a love of graphic and interior design. Connect with Jami and Jeffery: Website Instagram Facebook Purchase Streaking on Amazon Streaking App on Apple
Wed, January 06, 2021
What to do When Someone Squelches Your Dream
In She Built This, we encourage you to not be scared of your big ideas and to chase your dreams, no matter how BIG they are! But... what do you do when someone decides to take your idea and tear it down in one way or another? What if someone calls your baby ugly!? In this episode, I talk about: - Why it's important to choose your inner circle wisely when it comes to sharing your ideas - How you can take feedback as an opportunity to make your idea even better - How to prepare your listener to understand your needs and goals PRIOR to sharing their feedback with you - How you can use someone's doubting to create a list of why YOU CAN and SHOULD be building what you're building - What I learned about what actually being vulnerable feels like Connect with and Join us in the She Built This community at www.shebuiltthis.org
Sun, December 27, 2020
Behind-the-Scenes on Shark Tank with Dahlia Rizk
Join me in a special Sunday edition of the She Built This podcast, a lighthearted and positive interview with Dahlia Rizk of Buckle Me Baby Coats. This will be my last episode of 2020 and I so appreciate each and every one of you who have supported me and listened this past year! In this episode: Dahlia shares her WHY as well as all about her experience with the Sharks! The entire She Built This community was rooting her on and so of course, we thought it fitting to bring her on and tell us about it! Here are the answers to YOUR audience questions. Dahlia Rizk is a mom of three who wanted her kids to be safely buckled in the car seat in the wintertime but was too tired to wrestle her kid's winter coats off in the car seat One. More. Time. Frustrated with the struggle and refusing to choose between her children's warmth and their safety she invented a coat that can go on at home and stay on safely in the car seat. She lives with her three kids in snowy New Hampshire along with her two cats and a dog. By trade, she is a Licensed Mental Health Clinician who treats PTSD in her private practice and in her spare time she helps parents and caregivers with fast and easy car seat coats. Visit Dahlia's website HERE.
Wed, December 23, 2020
The Profitable Business Author: A Conversation with Julie Anne Eason
Is writing a book on your list of goals for the New Year or in the near future? Mine too! Join me in a conversation with Julie Anne Eason of Thanet House Books as she shares: Why writing a book is one of the best investments a person can make in their business Where to start when you have a million ideas How a super-busy business owner can find TIME to write a book Her number one piece of advice when it comes to writing a book How to use brain chemistry to get people addicted to your message, products, or services And More! Julie Anne Eason has written dozens of books for prominent leaders in a wide variety of industries. She is also the author of The Profitable Business Author: How to Write a Book That Attracts Clients and Customers which lays out a proven system for writing, publishing, and marketing a lead-generating book for your business. Get a FREE digital copy of Julie Anne's Book Find Julie Anne on Facebook and LinkedIN Learn more about the She Built This VIP Group
Wed, December 16, 2020
That's Gonna Leave a Mark!
Remember back at the beginning of 2020, when I told you my story about falling out an aerial yoga hammock? In today's episode, I am sharing how this year has been a little, well, like that. I share some of my takeaways as we approach the finish line of this year, as well as how I think we can turn the beat around as we come face-to-face with some of the scars that may have reshaped us this year. What went well for YOU in 2020? What are you focusing on in the coming year? Link to past episode if you missed the original story Link to She Built This membership and website Link to "How to Network Your Socks Off, Even During a Pandemic"
Wed, December 09, 2020
Keeping Social Simple with Stacey Nachajski
Today, we are playing Myth-Busters in my conversation with Stacey Nachajski of Embrace Social U! Join us in a conversation where we break down the four myths of social media and tell you why: You do not need to have a gazillion plus followers You do not need to be in all the places You do not need to be PERFECT And... how it can be simple! Episode Links: She Built This Flip the Script Virtual Event Stacey's 7 Tools for Social Media Success Stacey's Upcoming Event: 5 Steps to Simple - Your Social Media Roadmap Connect with Stacey on Instagram , Facebook , and on her website!
Wed, December 02, 2020
"Be Selfless" with December 2019 NaughtyGood Bites Woman of the Month: Emily Aborn
Last year, I was nominated as the December NaughtyGood Bite Woman of the month for the theme, "Be Selfless". So, today, I bring on the NaughtyGood Bite Commander in Chief, herself, Lindsay Taylor for a discussion on what being selfless means, and maybe how that definition has changed a tad since last year! We talk about all the things including: Big lessons and surprises about 2020 Our WHY's What's next for the NGB and SBT collaboration and who's story is coming up next The She Built This Woman of the Year 2020 competition and the top five finalists How you can VOTE for the She Built This Woman of the Year How the heck Lindsay manages to do it all and... Of course, which NaughtyGood Bites flavors we are! This episode is a whole lot of fun!
Wed, November 25, 2020
Flipping the Sales Script with Charlene "Ignites" DeCesare
We've all likely been on the receiving end of those icky sales emails, ice cold LinkedIn messages, and mass Facebook Messenger sends. Today, we talk with Charlene DeCesare, of sales advisory firm, Firewalk Sales, about how to flip the script when it comes to your sales emails and language in general. Today's episode highlights: Flipping your own script from "Have To" and "Get To" Our upcoming She Built This event A look at some of the different personas that we can be guilty of in our sales emails and conversations and how to turn the beat around How your language gives away your mindset Charlene's productivity tips including the Focus Keeper App Details on her book, The Email Cemetery: Where Bad Sales Emails Go to Die, and How to Resuscitate Yours. More info on her next book! How she is having fun these days on TikTok! Charlene can be found online at: Website Instagram Facebook LinkedIn Twitter And of course... TikTok which I still have no idea how to use ;)
Wed, November 18, 2020
"Be Thankful" with NaughtyGood Woman of the Month: Sheila Holmes
Join your host, Emily Aborn, in a collaboration with Lindsay Taylor of NaughtyGood Bites as we bring you the NaughtyGood face of November, Sheila Holmes. Sheila was chosen as the nominee for showing up and being her thankful, grateful, joyful self for the theme "Be Thankful". Sheila was nominated by Heather Heigis. Each month, NaughtyGood Bites chooses a woman that was nominated by another in conjunction with a monthly theme. To nominate the NaughtyGood woman in your life, visit their website here. Today we introduce you to Sheila, owner of Halos Hair Salon and Meraki Therapeutic Massage . Sheila has been the successful owner of Halos since 1995, cutting and styling hair—making her clients feel confident and beautiful when they walk out her door. Sheila’s experience as a stylist and her genuine and giving spirit, continually turned first-time clients into long-time and loyal patrons. In 2001, Shelia began exhibiting symptoms of Lyme disease, which went undiagnosed for quite some time before finally landing on a viable treatment. In 2018, Sheila began having problems with her vision, ultimately being diagnosed with an autoimmune disease that impaired her vision enough she could no longer drive and made daily tasks that much more difficult... including cutting hair. This did not stop Sheila. Due to her impaired vision, she was forced to give up her love of cutting hair, but not her love of helping people feel their best. Sheila went back to school and brought massage therapy to her salon—where she can now rely on touch, and not sight—to bring beauty to her clients. When asked what “be thankful” means to her, Sheila responded: “I am thankful for what I have learned about the human spirit and the strength, weakness and survival of
Wed, November 11, 2020
Cross This Off Your To-Do List
Here is your permission slip to rest, stop forcing, and give yourself a much-needed break... even before you get tired! In this super duper short episode, I share about my new M.O. in how I am approaching rest and taking TIME. And how sometimes, it's OK to cross things right off that list when they do not need to be there in the first place. I also share my top-secret wish-making formula, which thus far has not let me down! www.shebuiltthis.org
Wed, November 04, 2020
Website Tips to Grow Your Biz', with Robyn White
Does everyone need a website? And if so, WHY? What are some of the common mistakes people make when creating a website? What are some things that MUST be included in our websites? Wonder no more. My guest today, Robyn White of RDW Design Studio answers these questions and more! We talk about the importance of: 1. Having a clear call to action 2. Keeping things simple 3. Having a mobile-responsive website And more! Join the She Built This VIP Group! Link to CEO Live SBTSAVE30 for $30 off your ticket, before November 11th
Wed, October 28, 2020
Cue the Confetti... it's HERE!
Tune in to today's She Built This podcast to hear our big announcement! The She Built This VIP group "OPEN sign" has officially been flipped and we are ready for you to take a seat and join us and as we grow, collectively, to the next level! This is an invitation to join us as a VIP Founding Member and get in on the ground floor as we build this exclusive community providing you with support, resources, connection, inspiration, visibility, education, and more! Learn more and join us HERE!
Wed, October 21, 2020
Where You've Been, Where You Are, and Where You're Going
I missed you! I took a week off from the podcast to do some reflection, future planning, and mapping, and I was raring to go to record another episode. In today's episode, I share: The power of a single dollar Three activities for you to do right now as you prepare for the rest of the year and begin to think of the coming year. By looking at your accomplishments, taking stock of past clients and experiences, current clients, and asking the right questions, you will have a roadmap to use for whatever it is that you want to build in the coming year! What is coming up on the podcast for the rest of the year. Links Mentioned in the Episode: Please help me by donating to my Best Buddies NH campaign and help me and my Mission Partner, Kristen, to be Champion of the Year 2020 HERE. Every dollar counts! I am still searching for Corona Confessions, feel free to submit them to me here: emily@emilyaborn.com Contact me for a messaging and content strategy session or join me in the Peer Groups and get involved! www.emilyaborn.com
Wed, October 07, 2020
"Be Courageous" with NaughtyGood Woman of the Month: Tina Howard
Join your host, Emily Aborn, in a collaboration with Lindsay Taylor of NaughtyGood Bites as we bring you the NaughtyGood face of October, Tina Howard. Tina was chosen as the nominee for showing up and being her bold and passionate self for the theme "Be Courageous". Tina was nominated by her daughter, Juliana Howard. Each month, NaughtyGood Bites chooses a woman that was nominated by another in conjunction with a monthly theme. To nominate the NaughtyGood woman in your life, visit their website here. Tina Howard has been married to her husband Jason for 30 years. They have four children and two grandchildren. Together, they own Ross Furniture Company Inc. and Pete's Bargain Basement, both in Dover, N.H. She is the Bookkeeper for our businesses where two out of her three sons work and help to manage the business. They live in Strafford, NH and are weeks away from closing on a home with 88-acres in Berwick, Maine where they are starting a family compound with our son and his family. Email Tina HERE
Wed, September 30, 2020
How to Get to Know Just About Anyone Better (alt. Title: Women Just Wanna Have Fun!)
In this episode, Crystal Farley makes a return and joins me in a lively discussion. We kick back and go through some questions in the Proust Questionnaire. These questions can be used for: Your next icebreaker question A fun date night activity Small group discussion A journal prompt or writing prompt Fodder for social media engagement Getting to know friends, family, your spouse, or just about anyone... better! We also announce our Stories That Connect night, coming up October 14th from 6:30-8:00pm EST at which we will hear and learn more about our five storytellers as they share their stories of TRUTH and POWER. Crystal Farley's website and About Her Past She Built This podcast episodes with Crystal: Let's Talk About Stress Baby (first aired 8.14.19) Look Who's Back: A Virtual Visit with Crystal Farley (first aired 4.29.20)
Wed, September 23, 2020
The Four Agreements: In Life and Business!
Have you read Don Miguel Ruiz' book The Four Agreements ? It is a short read that talks about four important principles or "agreements" if you will about how to make our lives better by reducing self-limiting beliefs and thought patterns. The Four Agreements Are: 1. Be Impeccable With Your Word 2. Don't Take Anything Personally 3. Don't Make Assumptions 4. Always Do Your Best Here is my spin on how to apply them to your business, as well as how to ask yourself some of the deeper questions to improve your words and actions for a better life! Here are the follow-up questions for you to journal on/work on after listening to the episode: Be Impeccable With Your Word Are you aware of the power of your word? What are some of the ways you’ve experienced the power of the word in your life? Don’t Take Anything Personally What are some of the ways you have taken things personally? Do you believe the opinions of others are more important than your own? Do you take it personally if someone disagrees with you? Don’t Make Assumptions Provide some examples of why making assumptions can cause so much suffering. Do you assume worst-case scenarios? Always Do Your Best What are some examples of how practicing this agreement would transform your life? Do you tend to push yourself too hard? Do you know when you’ve done your best? Do you find it easy or difficult to practice these agreements? Has practicing one or more of the Four Agreements changed your life?
Wed, September 16, 2020
Networking Through Meaningful Connection (alt.title: Networking Your Socks Off During a Pandemic!)
Join me in this episode where we get into some of the ins and outs of networking virtually! I dive into this in three short sections: The ever-elusive "Elevator Pitch" Places to network, even during a pandemic Zoom Pet Peeves: ie. Me reading Facebook comments from listeners and of course some actual takeaways. I share about the following networking resources: Women 2 Women Networking out of Keene, NH She Built This Peer Groups The She Built This Facebook Group Quad Meets Angela Lussier's: Online Presenting Made Easy Workshop Angela Lussier joining me for a LIVE n' Learn in the She Built This Group for "Claiming the Virtual Stage" September 23rd at 12:00pm EST
Wed, September 09, 2020
"Why Me?" An Inspiring Conversation with Sarra Dennehy of Best Buddies NH
Join me in an inspiring conversation with Sarra Dennehy, State Director in New Hampshire for Best Buddies. We talk about Sarra's son Liam and the difference he has made in her life, her work in bringing Best Buddies to New Hampshire as well as how you can get involved and participate in some of the programs being offered at Best Buddies as they work towards providing opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for people with intellectual and developmental disabilities (IDD). Links: Link to my Best Buddies 2020 Champion Page Tickets to the 2020 November Gala Learn more about Best Buddies NH About Sarra: Sarra started her career in Washington, DC as a legislative Aid for Congressman Brian Bilbray and then moved to the NRCC raising money for Congressional Candidates in the House of Representatives. In 2001, shortly after 9/11, she gave birth to her first child, Liam, who was born with Trisomy 21 (Down syndrome.) Her family relocated to New Hampshire where she has been since 2002 and added two beautiful children to the mix. She now uses her fundraising skills as the State Director in New Hampshire for Best Buddies – a worldwide non-profit dedicated to ending the physical and social isolation of people with intellectual and developmental disabilities.
Wed, September 02, 2020
"Be Imperfect" with NaughtyGood Woman of the Month: Lanta Totten
Join your host, Emily Aborn, in a collaboration with Lindsay Taylor of NaughtyGood Bites as we bring you the NaughtyGood face of September, Lanta Totten. Lanta was chosen as the nominee for showing up and being her perfectly imperfect self for the theme "Be Imperfect". Lanta was nominated by Andrea Hunt Watson. Each month, NaughtyGood Bites chooses a woman that was nominated by another in conjunction with a monthly theme. To nominate the NaughtyGood woman in your life, visit their website here. Lanta is the owner of Nourish Body Mind Soul Yoga and shares the importance of yoga in her life and how it set her on a road to self-discovery after her son's bone marrow transplant. Lanta has been married to her husband for almost 20 years. They have three sons and live on a 200-year-old hobby farm in Strafford, NH. Link to Adam Grant's "How to Pick a Collaborator" Venn Diagram (as referenced in the episode).
Wed, August 26, 2020
Your Business Needs Your Body! A Conversation with Falguni Vashi
In this episode, we talk about something all of our businesses (and other aspects of our lives) need to thrive and that is... OUR BODIES! Join me and my guest, Falguni Vashi of PelviCure in Nashua, NH as we talk about boundaries, self-care, drinking water, nutrition, and of course, yes... poop (#gottagothere) and how focusing on our self-care relates to a healthier, happier life and business. I also announce our She Built This Body Fall Reset Challenge for which the doors are now OPEN! The Challenge starts October 1st and Early Birds get the worm with special goodies and bonuses! Link to learn more. Falguni Vashi is a Doctor of Physical Therapy, a Certified Pelvic Rehabilitation Practitioner, and Women's Health Coach. She specializes in pelvic health. She has her own practice in Nashua, called PelviCure Physical Therapy. She helps patients with pelvic health conditions to alleviate pelvic pain, and improve bowel, bladder and sexual health. Falguni has extensive training in treating urinary, bowel and sexual health patients. She is also trained to treat transgender patients. Some of the common conditions that she sees in her practice include: chronic pelvic pain, urinary incontinence, fecal incontinence, constipation, pain with intercourse, pregnancy, and postpartum issues. She believes in treating the person as a whole and adopts the biopsychosocial model when working with her clients.
Wed, August 19, 2020
Four Steps Through a Funk
This past week, I went on "vacation". Which lasted all of 5 hours and 45 minutes before the shit hit the proverbial fan. Through the experience, I gained some new insights into my own life, my business, and a bit of a method I will be using to get through future emotional, professional, and otherwise all-around "funks". Please note: I swear a few times in this episode because #ican so it may not be suitable to listen to with small or sensitive ears. Links to topics discussed in episode: Gateless Writing Salons with Becky Karush - Make My Day and Join Me at One! Marisa Imon's Meditation Podcast Marisa Imon's Meditation Music Bundle - Use Code EMILY to save $50!
Wed, August 12, 2020
The Most Productive Episode Ever! A Conversation with Megan Sumrell
Join me in this awesome and eye-opening conversation with Megan Sumrell, Time Management and Productivity Coach. We answer a full docket of listener questions on anything from time management to the systems that help you get a better grasp on it. We talk about: The importance of doing a Time Audit The truth behind procrastination Whether or not it's multi-tasking or context switching and why it matters How to use tools and apps to maximize your productivity How turning off notifications might save the day And so much more! Link to Megan's TOP Bootcamp (starts August 17th) * Connect with Megan: Website: www.megansumrell.com Facebook: https://www.facebook.com/megansumrellfan/ Instagram: https://www.instagram.com/megansumrell/ FREE Time Management Cheat Sheet: https://theworklifeharmony.com/ Megan's Bio: A former corporate techie turned entrepreneur, Megan is a business owner, mom, and wife. She knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. Megan is a Time Management and Productivity Coach and teaches specific strategies to help others get on top of their time, their calendar, and their goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program, a program that teaches her proprietary system and processes regarding time management, organization and productivity for female entrepreneurs. *This is an affiliate link, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I am sharing this resource because it is helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
Wed, August 05, 2020
Working Through a Block with Your Host, Emily Aborn
I had a lot of great ideas for today's episode, but nothing was exactly meshing together in my brain. Have you ever had that? Writer's block? Creator's block? Life block? You all know I am not usually one that is short on words, but sometimes getting them to work the way I want them to leaves me... speechless! Listen to how I (and many others) overcome writer's block, creator's block, and get all the juicy stuff out there by embracing rough, rocky, messy first drafts! Link to Gateless Writing Salon: Sunday, August 7th (mentioned in episode) and connecting with Becky Karush because she is the Bee Knees!
Wed, July 29, 2020
Perfecting the Podcast Pitch with Angie Trueblood
How can being on podcasts help your business? How do you GET on the podcasts that you want ? Join me in a conversation with Angie Trueblood, host of the Go Pitch Yourself Podcast as she shares her tried and true tips on getting onto the podcasts that help to leverage your business, and connect you to new clients. Looking for MORE great tips from Angie? Download her Roadmap to Podcast Pitching Success for and get: 6 Steps to Podcasting Pitching Success 5 Mistakes to Avoid When Pitching Yourself for Podcast Interviews Weekly behind-the-scenes peeks and strategic insights gained from sending almost 1,000 podcast pitches As a podcast visibility expert and host of the Go Pitch Yourself podcast, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. When she's not working with her clients or being active in her local community, she loves exploring Richmond, Virginia's parks and playgrounds with her two kiddos, checking out new restaurants with her hubs, and laughing about motherhood over cocktails with friends. Connect with Angie Trueblood online: Instagram: www.instagram.com/angie_trueblood Website: www.angietrueblood.com Go Pitch Yourself Podcast: www.angietrueblood.com/podcast About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs , Podcast Host of the TOP Women Entrepreneur podcast She Built This , and Founder of She Built This , a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily on her website Connect with Emily on Instagram <a href='http://www.linkedin.com/in/em
Wed, July 22, 2020
Lessons from Teachers
In this episode, I interview three teachers ranging in their experiences from kindergarten to college! We will hear how they pivoted as teachers, maintained a high level of positivity for their students, as well as what their classrooms struggled with and perhaps things they excelled at as well. I also share Marisa Imon's meditation music bundle which is a super deal and a great opportunity for anyone who records guided meditations, hypnosis sessions, healing music, and more. Her special deal for the bundle can be found HERE. Joining me are: Emily Benson , Associate Professor of Management at Keene State College, Caryl Pawlusiak of the Hooksett School District, and Sharon Mattingly, former highschool entrepreneurship and technology teacher at Marlborough High School. A, B, C, 1, 2, 3... let's get to class!
Wed, July 15, 2020
The Secret FOUR-Mula: Ideas on What to Share!
Let's face it, social media can be a bit daunting. We look into a sea of faces who seem to be putting their good sides forward and we are supposed to somehow get them to want to choose US and express interest in our businesses, right? But what on earth do we actually SHARE in order to get them to do that? In this episode, I share my not-so-secret sauce on how I work my content for social media for myself and my clients. It not only takes the mystery out of WHAT to post, it also opens you up to new ideas and may even unlock some creative juices! For questions or to chat about YOUR content, email me: emily@emilyaborn.com My website: www.shebuiltthis.org Link to the Facebook group: https://www.facebook.com/groups/shebuiltthis
Wed, July 08, 2020
Marketing Mini: Speaking Your Ideal Client's Language
In today's bite-sized marketing podcast, I will share with you how it's about your ideal customer and client, and not about you! You can better serve them, reach them, and relate to them by showing them that you care and understand them. Tune in for my quick-and-dirty tips on how to use their story in your messaging and content. Link to suggested resource Building a Storybrand by Donald Miller Got content or marketing questions? Send me an email: emily@emilyaborn.com!
Wed, July 01, 2020
Soggy Cereal Lessons with Your Host, Emily Aborn
What can a bowl of soggy cereal teach you about life? Find out in this episode as I talk about time, patience, and not taking shortcuts in your life and business. Here is the Zen Money Monday podcast I talk about with Liz Lajoie Learn more about the She Built This group and get involved for yourself! Please consider writing me a review on iTunes :)
Wed, June 24, 2020
A Conversation with Jodie Gallant of JMG Business Strategy
Join me for a chat with Jodie Gallant, Business Strategist and Coach for JMG Business Strategy. We talk about all things entrepreneurship, transitioning from corporate to running not just one, but two businesses, and about the ever-elusive work/life balance. We dive into how to focus on what is right for YOU in your business and not compare yourself to others and how to truly love what you do! Jodie uses her experience in marketing and planning, paired with owning five NH local businesses while raising a vibrant family, to inspire, lead, and support entrepreneurs to achieve the life they desire through the design of their business. Having left a secure 15-year corporate career in 2012 to build two family businesses alongside her husband and three small children, Jodie quickly realized the hustle and grind was not going to work. Today she guides her clients to achieve their goals with the support of the strategies and tools she lives by. Jodie's Website Follow her on Facebook and Connect on Instagram
Wed, June 17, 2020
My Own Mad Scientist
What has changed on your 2020 "bucket list" as the year has progressed? It is going a bit of a different way than you planned? At the beginning of the year, I embarked on a journey to try all sorts of new things. Many of those things had to be put on hold, so I have found myself experimenting in other aspects of my life and it's bringing me closer to who I really am! This episode is about opportunities to welcome experimentation in your own life and challenging you to see where, if anywhere, you are able to try things in a new way, with a different approach or change in perspective. What are you waiting for? Visit www.shebuiltthis.org to learn more about She Built This and our Facebook community!
Wed, June 03, 2020
Making Wisdom from Our Wounds
This one is straying a bit from the "norm" for my podcasts. I am not necessarily talking business, I am not necessarily talking about entrepreneurship, but I am telling a story that has forever changed my life and the way I have chosen to live. I hope that it will do so for you as well and that you spread your positive changes to others you meet as well. I think that is all the intro text I am going to give you for now. I would love to hear from you and your thoughts if any of this hits home for you.
Wed, May 27, 2020
Building Dreams Long Distance: A Conversation with Dave Swillum
Join me in my conversation with Dave Swillum as he tells us the story of he and his wife Meagan and how they are working together to create a life in which they are both living their dreams. After getting burned out and not living his passion full-time and a tough conversation in which he learned his wife, Meagan, wasn’t pursuing her dreams yet either... the two decided to blow their lives apart in order to achieve their dreams of living full time doing what they both love. Today, Dave freelances audio out of a mentor's studio while he works to build his own space and maintain his now long-distance relationship with his wife Meagan who is pursuing her vet degree in TN. Dave Swillum is the audio engineer behind NH based audio production business Crawlspace Audio , podcast host of The Waking Up From Work Podcast , and local indie artist . With an MBA in music business from the SNHU Berklee partner program and a background working live sound for national artists, interning at a record label and recording studios in New England, and touring with his personal bands around the country Dave has a formed a unique passion for both business and music supporting artists. Connect with Dave: Dave's Audio Business www.crawlspaceaudio.com Dave's Podcast on Living As A Full-Time Creative www.wakingupfromwork.com Instagram / Twitter / TikTok @davewakeup Dave's Indie Rock Band www.broadwingband.bandcamp.com
Wed, May 20, 2020
Habits vs. Goals
A little bit love story, a little bit mindset, a little of everything in this episode! Today, I am telling my story of the past ten years (in a very speedy format) and how reflecting on the past has helped me to focus my time and attention right now on HABITS, routines, and systems in my life. I also share with you about my upcoming She Built This June Challenge and how to get in on it! Here is a link to the yoga classes I talk about on the podcast: SAGA Monadnock And here is a link to the Gateless Writing Salon I talk about on the podcast with Becky Karush
Wed, May 13, 2020
Intuition and Life's Keystones: A Conversation with Tammy Jordan
So often in our lives, we are forced to take stock and perhaps put the magnifying glass on things that have been pillars of our existence... yet might not actually be serving us in the best way possible. This year, I am working on breaking down some of those beliefs for myself and removing that which does not actually help me or others, but instead is just a dusty old belief or outdated assumption about how life should be. Those keystones, along with being intuitive in all aspects of life --including your business, is what Tammy Jordan and I talk about in this week's podcast. You are going to love being a fly on the wall in this real, authentic, and thought-provoking conversation with me and Tammy. I have had several beautiful conversations with her and I am a HUGE fan! I think you will be too. Tammy is an author, speaker, coach, and consultant in many things HR, Organization Development and personal development. As the founder and CEO of Leader Consulting Group, she works with business owners and executives in defining their unique culture, hiring and promoting the best talent, developing and training agile and authentic leaders and teams, and managing growth and change. Since 2011, lcg has been a unique consulting firm believing in hearts and minds working together and that connection and empowerment are paramount to business results and success.
Wed, May 06, 2020
You Deserve a Break! A Conversation with Kasey Mathews
Today I have the pleasure of bringing you my interview with Kasey Mathews, an angel in human form. I had the luxury of having Kasey Mathews on the She Built This Pajama Panel Party back in March, and today we are going in deeper on her story, as well as talking about the importance of listening to our bodies, following our heart's calling, and taking a much-needed break. Link to her 50 Ways to Take a Break from Work Guide: http://kaseymathews.com/give-yourself-a-break/ Kasey's Website: http://kaseymathews.com/ Instagram: https://www.instagram.com/kaseymathews/ Facebook: https://www.facebook.com/kaseymathewsmagical/ Kasey Mathews is a book-writing and transformational life coach, an inspirational speaker and the author of A Mom’s Guide to Creating a Magical Life: 8 Practical Steps to Feel Happier, Inspired, and More Relaxed and Preemie: Lessons in Love, Life and Motherhood. Both books won the Mom's Choice Gold Award and Preemie won the NH Writer's Project Reader's Choice Award. As a featured guest on Yahoo, NBC Tonight, NHPR, Doctor Radio and many more, Kasey strives to help others find more happiness, balance and purpose in their lives. She lives in the New Hampshire with her husband, two children, and their pup, Georgie Girl.
Wed, April 29, 2020
Look Who's Back: A (Virtual) Visit from Crystal Farley
In this episode, I welcome back Crystal Farley of CFar Beyond the Box and Women's Entrepreneurship Day NH. Crystal was my co-host on the She Built This podcast and she has since gone from entrepreneur to entrepreneur AND employee! Come hear about her pivot and join us in a conversation about what's new in her world.
Wed, April 22, 2020
From E-Bay to Entrepreneurship: A Conversation with Julie Trieb
A little goody for you this week! Join me in my conversation with Julie Trieb as we talk about her number ONE piece of advice for female entrepreneurs and women. We talk about how she successfully started her online e-commerce business, "Designs by JuJu" sixteen years ago and scaled it to a multi-million dollar family business. And of course, her answer to the question, "What's next after THAT kind of success?!" Designs by JuJu is a leading provider of adorable digital machine embroidery designs in the industry for the home embroiderer. Her passion for creating, marketing, maintaining authenticity, and nurturing her connection with her ideal customers has been responsible for steady growth since 2003. Owner and Founder, Julie Trieb believes being true to yourself and what you love is key to maintaining joy in your business and attracting your ideal customers. She has most recently learned how showing up real, vulnerable and even sometimes messy as your beautiful authentic self will spark joy again and restore burnout that so many entrepreneurs face. Listening to your intuition, discovering your "why", the importance of self-care and daily spiritual business rituals, authenticity, how customers crave real and resonate with imperfection are all topics that Julie is super passionate about.
Wed, April 15, 2020
Sitting, Watching, Waiting, Wishing
Has anyone else been watching people get a-ha moments, epiphanies, and breakthroughs during this time and wondering when theirs is coming? Here is my very short episode about WAITING and how utterly uncomfortable it can be. But, like you, I am trusting that there is something on the other side that is worth waiting for.
Wed, April 08, 2020
Being Seen in Your Business
We talk a lot about putting the right things out on social media, connecting with your clients before trying to sell to them, and focus a lot on our brand's colors, website, etc. etc. But how much of an emphasis do you place on the image you are actually portraying to your clients? How do they feel when they see your headshot? Does it attract the kind of client you want to work with. Lisa Arnold and I, of Lisa Arnold Photography talk all about this; but we get into much more as right now... photographers are temporarily taking some time (along with the rest of us) to be home. Lisa shares openly about how her business is being affected right now and how she continues to show up with a mindset of service and helping others. This is a truly beautiful podcast episode! Lisa's Bio: A self-taught photographer, Lisa started her career shooting weddings. While she loved working with brides at their weddings, she fell out of love the sameness of each event and fell in love with the personal connection of portraits. After about 15 years of weddings, she transitioned, nearly entirely to portraits. Lisa has shaped her business with the question, "How do you want to be seen?" and has a podcast by the same name. Click HERE to find more about Lisa and hear her podcast.
Wed, April 01, 2020
Living with Less
Join me, Emily Aborn, as I chat with Kathy Vines of Clever Girl Organizing. Kathy shares her tips and tricks for increasing the productivity in your home through organizing, some of the most common issues and ways to fix them, that she sees in her profession, as well as how she has turned an in-person service virtual for the situation at hand. She also helps me get rid of a huge bin of stuff I have been hanging onto for years. Well, I started at least ;) Kathy Vines is a Certified Professional Organizer®, Productivity Specialist, certified coach (CTACC) and the owner of Clever Girl Organizing®, based in Melrose, MA. Kathy launched Clever Girl in early 2013 after a 20-year career in Human Resources. She works with residential and small business clients to help untangle their relationship to stuff and create the systems they need to conquer the chaos around them. She is the author of “ Clever Girls’ Guide to Living with Less: Break Free from Your Stuff, Even When Your Head and Heart Get in the Way ”. Kathy has been featured in the Boston Globe, Better Homes and Gardens “Secrets of Getting Organized” magazine, Real Simple’s “Organize Your Home” magazine, and appeared on “Inside Edition”. Check out her Instagram for her #niceolation tips
Tue, March 31, 2020
Your Emotions are a Strength, Not a Weakness: A Conversation with Marisa Imon
Join me in a real and authentic conversation with Marisa Imôn as we hear her beautiful story of embracing her super intense emotions and taking them from being the villain in her life to her inner Superpower. Visit her website HERE Marisa has created hours of free content to help you get through social distancing and come out more calm and confident on the other side! With over 200 free meditations, music on Pandora, chapters of her bestselling book on services like Spotify and Apple Podcasts, and a free course on feeling confident about your creativity, there's something in there for everyone. In addition, she is now opening a new VIP community for free for your first month of membership. You'll get 8 hours of sleep meditations with positive affirmations and weekly customized meditations made specifically to address the issues the private online community is facing. Marisa Imôn is a bestselling author, musician, voice actor for children’s audiobooks and podcasts, and motivational speaker with training in positive youth development. As the owner of Marisa Imon, LLC an audio production and meditation company, she has created hundreds of meditations and meditative musical compositions for businesses and apps around the world, in addition to those on her own podcast, “Incandescent: An Unconventional Meditation Podcast.” In 2019 she wrote and published her international bestselling book “Super Intense” about her journey using mindfulness to live well with multiple mental illness diagnoses including bipolar type 1 and ADD. With over ten years of experience in education and youth work, she now shares her story and presents mindfulness skills both to youth groups and adults to give them the tools to live well with their emotions. Her work has been featured by various podcasts, blogs, and events including the Healthy Families Project, UpJouney, and Clarity Connects. Link: https://www.marisaimon.com/free (A compilation of all things for social distancing)
Wed, March 25, 2020
Seeing Silver Linings
Join me in interviewing Erin Neuhardt of E Studio Events . That's right, I said "events"... which if you haven't already noticed have gone a bit sideways and upside down. Listen to the story of the Silver Lining Summit and how Erin takes a situation of having unexpected time at home and seeing event cancellations pour into her inbox and turns it into an opportunity to share world-class speakers with YOU. And you don't even need to leave your home. Click HERE to sign up and get a FREE limited-time access to each presentation!
Tue, March 17, 2020
Supporting Yourself and Others During Uncertain Times
It’s pretty likely that most of us will be impacted by COVID-19 and the state of our country as it is right now. Maybe you have been encouraged to start working from home, conduct your meetings virtually, not network as much, or at all. Maybe your children are staying home from school for the foreseeable future. So, what can we do when it feels like everything is being forced to pause? Here are my thoughts on what we can do as business owners and professionals during this time to support ourselves and one another, as well as ways to stay connected and get involved in the coming weeks. Upcoming event: http://bit.ly/PajamaPanel
Wed, March 11, 2020
Living a Level 10 Life: A Conversation with Katie Maggio
Join me in an inspiring and fun conversation with Katie Maggio, a life, business and confidence coach, as well as host of the Level 10 Podcast. In this episode, we talk about how men and women can live their best life and how so much of this comes down to choosing our thoughts and shifting our perspective. We dive deeper into: - How to get clearer on the right direction for YOU - How to find joy in a job you don't love - Katie's worst job ever and how it changed her perspective - What happens when things do not go as planned Find Katie at her website: katiemaggio.com Or connect with her on Facebook and Instagram to learn more!
Wed, March 04, 2020
Prepare to Pivot: A Conversation with Emily Clement
Join me in a conversation with Emily Clement, Life Coach and Speaker, who puts into practice what she preaches. Emily and I talk about the moments of major life shifts and changes that get us living more joyful, abundant lives where we are in the driver's seat. In this episode, we dive into: - How she got started as an entrepreneur and transitioned from being an employee - A rock bottom moment in Emily's life that ended up lifting her up to higher ground - How the work we do on the path to growth is not always what it seems - And more! Find Emily on her website: emilyclementlifecoach.com And connect with her on Instagram To learn more about Emily's Midlife Redefine, (enrollment open March 19- April 2) click HERE
S1 E32 · Wed, February 26, 2020
How to Be an Author and Write a Book that Sells You with Robin Colucci
If you feel you have a book inside you and have considered writing it, make sure you listen to this podcast first! We get into: - How a book can be used as a powerful tool for our business - What are some of the common distractions and roadblocks Robin sees that prevents people from becoming published authors - What are the steps to take once you decide to write a book - And Robin's single most valuable piece of advice for aspiring writers Robin Colucci helps world-class experts write world-changing books. Her clients have been published by “Big 5” publishing houses and others have self-published. Many have won awards, received outstanding book reviews, and/or appeared on Amazon, USA Today, and The New York Times’ bestsellers lists. Whether top professionals or CEOs, astronauts or Nobel laureates, each of her clients comes to her for help to write a substantive book that, first and foremost, improves the lives of others as it supports the author’s aims. Connect with Robin on Facebook
Wed, February 19, 2020
Try This, Not That: Four Swaps to Try for a Healthier Business and Life
Ever heard of the book Eat This, Not That ? It's the inspiration for today's episode where I share four little life swaps I am working on to be a healthier and better person in business and in life! Books and Persons Referenced: Brene Brown's book Dare to Lead Karen Kenney's podcast The Karen Kenney Show www.shebuiltthis.org www.instagram.com/shebuiltthisnh
Wed, February 12, 2020
A Tale of Four F-Words: Flying, Falling, Fears, and Failures
This episode does not contain explicit content. Tune in for my first solo podcast episode and join me as I stretch my sea legs in getting used to my new recording equipment. I share updates, some recent life lessons, and of course, a couple of fun stories sprinkled in for your entertainment! Website info: www.shebuiltthis.org Instagram: www.instagram.com/shebuiltthisnh Facebook Group: http://bit.ly/SheBuiltThisGroup Sponsor Information for this Episode: www.pmcomfortwraps.com Coupon Code:SHEBUILTTHIS20 Correction Note: In the show, I share that Crystal's radio station is WSMN 1690 AM radio, but it is actually WSMN 1590 AM radio.
Wed, January 29, 2020
Brave. Strong. Loved: A Conversation with Erica Austin of StrongHer
Tune in as I chat with Erica Austin, founder of StrongHer. StrongHer is a trauma-informed functional fitness program for survivors of domestic violence. She has advocated for the safety of women and children for ten years and has testified in front of the Child and Family Law Committee as well as participated in testimony in front of the Senate that made changes to NH RSA 461:A. The law provides better protection for children and protective parents during cases of suspected abuse. In 2019, Erica was interviewed by the Associated Press regarding the success of specific NH programs that benefit domestic violence survivors. Erica saw a need to offer a safe environment for survivors of trauma and abuse to physically process the traumatic events that they experienced as a way to heal. Erica is a fitness coach specializing in women, trauma and pregnancy and postpartum. She holds a Bachelors Degree from Rivier University and has participated in 30 hours of Crisis Intervention Training through Bridges Domestic and Sexual Violence Support. She is a Level One CrossFit Trainer and a certified BirthFit Coach as well as a personal trainer. Listen to all of the amazing things she is doing to help support women and be a beacon on their healing journey in our podcast episode!
Wed, January 22, 2020
"Don't Let These High Heels Fool You": A Conversation with Cathy Droz
Join us in a conversation with Cathy Droz, Founder and CEO of Her Certified as she shares how she is changing the world one car buying experience at a time. Cathy works with dealers as well as consumers to educate them on the car shopping experience and make it enjoyable and respectful. She helps women buy with more confidence and get the best deal possible and gain skills they can use and apply to any negotiation process. Cathy has test-driven more than 500 vehicles, giving her insight and knowledge on virtually every make and model on the market to effectively educate the car buying consumer and make the search for the perfect automobile a pleasant and rewarding experience.
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