Extrology: Mastering People, Performance & Purpose

Finding Growth Through Courage & Connection with Former-Thrudark Brand Director, Tommy Entwistle #121

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February 19, 2025 8:00am

1h 54m

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RE-RELEASE: WATCH FULL VIDEO ON YOUTUBE:
https://www.youtube.com/watch?v=jOZEGITVY6I

Tommy Entwistle’s passion for mountaineering, and the brands who support pioneers of adventure, is driven by his ability to ‘endeavour through adversity’.

That motto is synonymous with both himself and ThruDark, for whom he was Brand Director when we spoke to him in 2023.

It’s an impactful, heartfelt exploration of a man whose perception of success relies less on quantifiable ambition, but on community, connection, and collective strength.

Join us on Extrology to catch this thrilling conversation for the first time in full video on YouTube!

Lee and Tommy discuss:

  • Mountaineering’s parallels with Tommy’s other early passion, Rugby League
  • Early entry into the mountaineering world and appreciating nature
  • Learning that nothing works without great people
  • Finding your ‘2am Club’
  • Building brand around your story, rather than attaching a story to your brand
  • Community being a core pillar of branding
  • Success being defined less by numbers and outcomes

Tommy Entwistle: https://www.linkedin.com/in/tom-entwistle-a929b847/

Get in touch: lee@extrology.com

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Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/