In this overly lengthy episode, a look at reimagining Rio De Janeiro with balloons, cloud beverage storage, why respecting illiterate cats is good PR, ways to make things longer, how to stop starting, walking with a bear on your head, marketing cabbage in cola drinks, a new approach to airport runways,  the argument against musicianship, punctuation for dead people such as recently deceased fitcional junior announcer Glen Acton and more, with your humble proprietor Neal from Ireland.