The Basic B: SEO, Storytelling, & Social Proof
The Basic B Podcast is bringing back the basics! Connection, intention, & implementation. It’s the weekly show 6-figure entrepreneurs turn to to help them make sense of the MOST confusing organic marketing strategy: SEO. Hosted by the Queen of SEO, Brittany Herzberg, this podcast vibe is fun, sassy, and conversational—thanks to a mix of solo & guest interview episodes! Eager to grow your reach without losing sleep? Market your business without stressing? Ready for someone to shoot it to you straight? It’s time to confidently harness the power of SEO, create long-lasting content that markets for you, & start getting found...
Fri, April 11, 2025
Simple Businesses Despite Busy Brains w/ Diann Wingert
📲 Text me! (Seriously—just click this) Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well. The idea hits you & you immediately want to act on it! But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead? Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast, & we knew we had to keep the party going. In this episode, Diann shares her theory about entrepreneurs & ADHD, how business owners can uncomplicate their businesses, & strategies to help solopreneurs get more ish done! Connect w/ Diann: Website ADHD-ish Podcast Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in p
Fri, April 04, 2025
Walkthrough: SEO Foundations Mentorship
📲 Text me! (Seriously—just click this) I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face… SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. This SEO mentorship experience is for business owners who know the value of SEO & want to deepen their understanding of it. Because they know that SEO is the easiest way to grow their business and bank account. Real talk—I wasn’t always this knowledgeable about SEO. But I got so tired of not being able to be a part of conversations, of not understanding why my website was working, and frankly… of feeling like an idiot when I knew darn well that I wasn’t! Everyone deserves to have a better understanding of the magic that is SEO! Bonus points if it’s also a place to ask their questions and grow alongside like-minded business owners who are in the same boat. If you're ready to go from hunting for clients on social media → to being found through SEO… From not knowing what to post → to having your content actually work for you... From business owner burnout → to true attraction marketing… You’re gonna want to listen to this episode! Psst! Got questions? DM me on Instagram . Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm <
Fri, March 28, 2025
SEO Tools & Mindset Tips for Entrepreneurs w/ Matt Diamante
📲 Text me! (Seriously—just click this) There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in? And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!) It’s been a year since Matt Diamante was on the podcast! To say we’re pumped would be a gross understatement. Tune in for a conversation about what your SEO strategy requires in 2025, mindset tips for entrepreneurs, & the best SEO tools for business owners! (Note: you’re definitely gonna need your notepad or Notes App for this one.) Get the full show notes here! Connect w/ Matt: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click
Fri, March 21, 2025
Marketing Ecosystems for Sustainable Growth w/ Mallory Musante
📲 Text me! (Seriously—just click this) If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!) In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustainable business growth. Mallory shares the different types of marketing channels entrepreneurs should consider, what data to start collecting, the marketing strategy most of us are overlooking, & a super important mindset shift for all business owners. Grab your coffee, a notebook, & let’s get to it! Get the full show notes here! Connect w/ Mallory: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affilia
Fri, March 14, 2025
Boost Productivity by Seeking Support w/ Meridith McCarty
📲 Text me! (Seriously—just click this) Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you. Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening. Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, & productivity for business owners. You’ll learn how often you should do braindumps, what to do instead of creating your thousandth To Do List, how to prepare to bring on a VA, & mistakes entrepreneurs make when hiring. You do NOT want to miss this one, friend! Happy listening ☺️ Get the full show notes here! Connect w/ Meridith Website Instagram Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club
Fri, March 07, 2025
Jordan Gill: Experimentation as an Entrepreneur
📲 Text me! (Seriously—just click this) Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism. Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experimentation can actually be so supportive in each of the above scenarios—it can help you move past the fear of judgement, allow you to come up with creative solutions to be a business owner and a human experiencing a chronic illness, etc. In this conversation, you’ll learn the biggest benefit to bringing play into your business, how to make the most of trends, & how Jordan is managing in-person speaking events with a chronic disease. Let’s dive in! Get the full show notes here! Connect w/ Jordan: Website Related Episodes: Human Design in Marketing w/ Rachael Weaver Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (
Fri, February 28, 2025
Digital Communications Etiquette w/ Michelle A. Whyte
📲 Text me! (Seriously—just click this) If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally. This episode is jam packed! We touch on everything from networking events to DMs to emails to autoresponders and so much more. Want a little sneaky peak? One of my favorite quotes: “Being able to approach it from a place of discernment and responding versus reacting really gives you a lot of power and confidence in how you navigate all your communications.” - Michelle A. Whyte → Get full show notes here! Connect w/ Michelle: Website Related Episodes: CRMs with Colie James Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) <a href='https://www.mybotm.com/j790g
Fri, February 21, 2025
Storytelling on LinkedIn w/ Tania Bhattacharyya
📲 Text me! (Seriously—just click this) Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs. Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platform in the first place, how storytelling on LinkedIn transformed her business, & the most doable first step in the history of ever you can take to begin to share more stories. It’s more important than ever to showcase your personality & sharing stories—whether personal or professional—is a perfect way to do that! → Get the full show notes here! Connect w/ Tania: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when y
Fri, February 14, 2025
Marketing Strategies for Authors w/ Penn Cole
📲 Text me! (Seriously—just click this) Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me. Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family. Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors. You may or may not know that my boyfriend is a nonfiction book editor. So when I tell you I hear lots of tips, strategies, advice, & avoidable mistakes—I mean it! This is a conversation I’m delighted to bring you because there simply aren’t enough conversations being had about book marketing for authors. Join Penn & I as we discuss marketing strategies for indie authors, how marketing has changed since she became traditionally published, tips to build lasting connections with readers, & so much more! → Access the full show notes here Connect w/ Penn: Website Instagram Links: The Kindred's Curse Saga Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm</b
Fri, February 07, 2025
Repurposing Emails as SEO-Friendly Blogs w/ Eman Ismail
📲 Text me! (Seriously—just click this) Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging. I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose an email as a blog (or vice versa), & even explore SEO terms like “domain authority” & “backlinks.” Grab a notebook & let’s get into it! → Access the full show notes! Connect w/ Eman: Website Links: Plausible Analytics Podcast SEO Download Keysearch.co Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates
Fri, January 31, 2025
Using Case Studies as Lead Magnets w/ Chelsea Wallace
📲 Text me! (Seriously—just click this) Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies! Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies. In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. You’re 1000% gonna to need to bookmark this episode & return to it in the future. You’ve been warned 😉 Connect w/ Chelsea: Case Studies Page → Get the full show notes here! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I
Fri, January 24, 2025
Storytelling & Branding as an Artist & Mom w/ Rubeena Ianigro
📲 Text me! (Seriously—just click this) Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations. I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp* Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business of her dreams—while being a mom and taking care of herself. It’s beyond inspirational! Connect w/ Rubeena: Instagram The Gray Muse ➡️ Get the full show notes here! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recomme
Fri, January 17, 2025
Storytelling, SEO, & Somatics w/ Alexandra Granato-Garcia
📲 Text me! (Seriously—just click this) This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends… Meet: Alexandra Granato-Garcia 🪩 I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy! I wanted to have her on the podcast because somatic therapy can be deeply healing—on a personal and generational level—but it can also be pretty intimidating if you’re newer to this idea. In today’s conversation, Alexandra & I get into what somatic therapy is, how we’ve both found it to be supportive during intense life moments, & how it can be an incredible modality for business owners! We’ll see you on the other side! Connect w/ Alexandra: Website ➡️ Get the full show notes here! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) <a href='https://www.mybotm.com/j790g55p0y8?show_bo
Wed, January 08, 2025
The Legal Side of Collaborations w/ Nicole Cheri Oden
📲 Text me! (Seriously—just click this) About 2 minutes after I opened Nicole Oden’s email —I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact). Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out of touch. See… I’m super picky about who I choose to do collaborations with—including guests I introduce you to on this podcast—and today you’re going to learn why that is so critical to the health & success of your business. And other legal considerations you should take into consideration for various types of collaboration opportunities! Connect w/ Nicole: Website ➡️ Get the full show notes! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) <a href='https://www.mybotm.com/j790g55p0y8?show_bo
Fri, December 27, 2024
Spinal Energetics for Business & Personal Growth w/ Jen Donlin
📲 Text me! (Seriously—just click this) You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope. Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact she’s had on my personal and professional growth! In this episode, we dive into Jen’s work, what a Spinal Energetics session is like (from my perspective), specific examples of the shifts that happened because of this work, & what it’s like to be a spiritual entrepreneur. Connect w/ Jen: Instagram ➡️ Get the full show notes! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click.
Wed, December 18, 2024
2024 Year-End Professional & Personal Wrap Up
📲 Text me! (Seriously—just click this) Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived. Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close. So that’s what this episode is! I’m giving you a vulnerable peek BTS—personally & professionally—of what went down in 2024. My hope is that, if you’ve felt any of these feelings or experienced anything similar this year, you feel less alone. ❤️ I mention some amazing people, programs, & products in the episode, you can find them all here ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...
Wed, December 11, 2024
12 Days of Christmas for Business Owners
📲 Text me! (Seriously—just click this) There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… These are in NO particular order! Find the 12 episodes of The Basic B Podcast to revisit from 2024 here ! I hope you take the time to at least go back & revisit ONE episode. Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...
Wed, December 04, 2024
Business Pivots & Identity Shifts w/ Meg Yelaney
📲 Text me! (Seriously—just click this) Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not working & what that means, and 2. embrace changes like business pivots & identity shifts? Allow me to introduce my friend & very first business coach, Meg Yelaney! Business remodels are her jam —and not only that—she’s experienced several transformations of her own business. Her entrepreneurship journey has shockingly NOT been a straight line & she wants to normalize that bumpy ride. Most of all, Meg wants to support you in creating a business that supports the life of your dreams! Bust out the notepad friend, you’re gonna need it. 😉 ➡️ Get the full show notes! Connect w/ Meg: Instagram (business coaching) Instagram (twin motherhood) Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) <a href='https://www.coach
Wed, November 27, 2024
Bringing Intention to Your Client Experience w/ Gisell Paula
📲 Text me! (Seriously—just click this) You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan for the good? Yay! You’re going to love this conversation with Gisell Paula James! She’s sharing how we can begin optimizing for the most amazing client experience using this concept of intentionality. Even better, she walks us through what those opportunities look like for social proof and storytelling and SEO. (Word to the wise → this is a thought-provoking episode, so more than likely you’ll want to revisit this conversation!) ➡️ Get the full show notes here! Connect w/ Gisell: LinkedIn Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a
Wed, November 20, 2024
Branding + Mind-Body-Spirit Connection w/ Erin Davis
📲 Text me! (Seriously—just click this) You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days you’re just not feeling it, how it makes content marketing easier, & even walks you through an exercise to identify or go deeper with your why-how-what of business. You know authenticity is critical to business success in 2024 & beyond—this conversation is the bridge that’ll help you embrace & embody what makes you you faster! ➡️ Get the full show notes here! Connect w/ Erin: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people
Wed, November 13, 2024
Next-Level SEO Strategies w/ Laura Jawad
📲 Text me! (Seriously—just click this) Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as they solidify their SEO basics, which is why I’m so grateful to have SEO pros like Laura Jawad around me! Laura joins me to share how generative AI is reshaping the SEO landscape, what we need to be paying attention to with user engagement, the importance of a robust digital ecosystem, & where to go once you’ve taken care of those SEO basics on your site. You’re not gonna want to miss this jam-packed conversation! ➡️ Get the full show notes here! Connect w/ Laura: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, &
Fri, November 08, 2024
How to Prioritize Tasks to Improve SEO w/ Sarah Light
📲 Text me! (Seriously—just click this) Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding something else like SEO doesn’t sound appealing in the least. Well… that’s before you hear my conversation with Sarah Light! That’s because as a mom of five & a business of her own, Sarah knows a thing or two about prioritization & productivity. (She also knows the power of SEO.) Not only is she joining me inside SEO & Grow 🌱 as a guest expert, we created this podcast episode so everyone could have access to a timeless SEO resource. ➡️ Get the full show notes here! Connect w/ Sarah: Instagram Join SEO & Grow 🌱 — the group coaching program for CEO's who want to monetize their magic & stop giving ALL their precious time to the algorithm! (Join us for Month 1 & ensure your website SEO strategy is solid for just $400 🎉) Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) <a href='https://www.myb
Wed, November 06, 2024
SEO Q+A & Benefits of SEO Optimization w/ Laura Litwiller
📲 Text me! (Seriously—just click this) There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And that’s exactly why I want to introduce you to Laura Litwiller! She’s a Career Coach for Teachers and one of my recent SEO clients. In this conversation, you’ll hear why Laura decided it was time to improve her SEO, what she learned about keyword research, & how things look just 3 months later! Then Laura turns the tables & asks me questions about SEO! ➡️ Get the full show notes here! Connect w/ Laura: LinkedIn Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I
Bonus · Thu, October 31, 2024
SEO & Grow 🌱 Group Coaching Program Tour
📲 Text me! (Seriously—just click this) You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside 🎉 ➡️ Get more info about SEO & Grow 🌱 ! Mentioned Links: Private SEO Podcast SEO Sprint Blogging email course Podcast SEO Download DFY SEO Optimization SEO 1-off Call Contact Brittany: Voxer @beehere Telegram @brittany_herzberg Instagram Email Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/
Wed, October 30, 2024
SEO Case Study Copywriting & Tracking Metrics w/ Erin Ollila
📲 Text me! (Seriously—just click this) Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your business, how to optimize them for SEO, if it’s better to create a case study as a blog post or web page, AND what data you should be tracking after you hit “publish.” Connect w/ Erin: Instagram ➡️ Grab all the links & resources mentioned in this episode here ! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ <a href='https:
Wed, October 23, 2024
Authenticity, Hypnosis, & Entrepreneurship w/ Leo Max
📲 Text me! (Seriously—just click this) What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in this conversation with Leo Max! We touch on authenticity, marketing strategies, getting referrals, & what I’ve experienced during hypnotherapy with Leo. ➡️ Sign up for the next Group Hypnosis with Leo! Connect w/ Leo: Instagram ➡️ Grab all the links & resources mentioned in this episode here ! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make
Wed, October 16, 2024
Transform Your Money Mindset w/ Natalia Benson
📲 Text me! (Seriously—just click this) Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership ! Finding a money mentor who spoke my language & was excited to hold my hand through the process has been life-changing. Truly! I’ve hit my highest revenue generating month while working with Natalia. But most importantly—I’ve completely transformed my relationship with money. I’ve addressed subconscious beliefs, stopped fearing my finances, & been able to learn about money through the lens of astrology. I read all the books, but having a supportive space full of like-minded women was the catalyst I never knew I needed. Maybe it’s just the thing for you, too… Join Natalia Benson & I for this dual interview—I ask her Q’s about MWMM’s origin and methods & she turns the table to ask me about my experience inside the MWMM membership! Connect w/ Natalia: Instagram Website ➡️ Grab all the links and resources mentioned in this episode here ! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society <a href='https://keysearch.co/
Wed, October 09, 2024
How to Find the Fun in Marketing w/ Latesha Lynch
📲 Text me! (Seriously—just click this) Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having. Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com/blog/how-to-find-the-fun-marketing-strategies Connect w/ Latesha: Threads Connect w/ Brittany: Threads Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by Following the show and/or leaving a rating or review on Apple & Spotify ! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ c
Wed, October 02, 2024
How to Use Social Proof for Launches w/ Grace Fortune
📲 Text me! (Seriously—just click this) Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one! With this episode you’ll be able to: Discover why you should bother with testimonials, hard data, & case studies for a launch. Uncover language Grace sees in testimonials that waves a great big red flag. Learn how you can add personality to your social proof. Links & Resources: Testimonial Template + Training Case Study Interview Questions Connect w/ Grace: Website Instagram Podcast Related Episodes: Social Proof w/ Chantelle Pre-Launches w/ Brenna Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off
Wed, September 25, 2024
Best Practices for Social Proof w/ Chantelle Andercastle
📲 Text me! (Seriously—just click this) Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you make sure that does NOT happen. She’s giving us the full 411 on all things social proof: what it is, how to ask for it, & what to do with it. This is a great conversation you’re not gonna want to sleep on! With this episode you’ll be able to: Discover how to make it less awkward to ask for client testimonials. Uncover if you should even ask for testimonials or reviews. Learn the best way to phrase questions for testimonials or case studies. Links & Resources: HoneyBook Testimonial Template + Training Case Study Interview Questions Brittany’s 3/5 Profile Experience Connect w/ Chantelle: Website Instagram Related Episodes: Ashleigh’s Case Study Automate Testimonials w/ Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Bu
Wed, September 18, 2024
Why Your USP isn’t Enough to Get You Booked w/ Belinda Weaver
📲 Text me! (Seriously—just click this) Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to help! She’s sharing why USP’s aren’t enough to help you land clients, what the 5 P’s are, & how to use them in your marketing. Break out your notebook, buddy! With this episode you’ll be able to: Discover what clients actually need to see & hear in order to book with you. Uncover how to talk about yourself & share your personality. Learn how to find your 5 P’s and use them in your marketing. Links & Resources: Thread that blew up Glamour article Biz Shortcut Quiz Connect w/ Belinda: Instagram LinkedIn Website Related Episodes: Sanjana : Becoming a Copywriter Thanks for joining me on The Basic B podcast ! Help me re Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Bonus · Tue, September 17, 2024
How to Design the Best DIY Website w/ Rebekah Read
📲 Text me! (Seriously—just click this) If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch! She’s sharing mistakes to avoid, best practices to implement right off the bat, & a lil something special just for us. With this episode you’ll be able to: Discover the importance of website SEO. Uncover mistakes most website DIY’ers make. Learn best practices to design a website from scratch. Join Bekah for her 30-min masterclass! Links & Resources: 2024 Web Design Trends Beyond the Template (Bekah’s DIY course to create a high-converting website in a weekend!) Connect w/ Bekah: Website Instagram Related Episodes: Kelly : Sacred Money Archetypes Heal Your Relationship with Money Why Improve Your SEO? SEO for Buttons Thanks for joining me on The Basic B podcast Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Wed, September 11, 2024
Networking Events as an Introverted Entrepreneur w/ Angela Tan
📲 Text me! (Seriously—just click this) As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel plans, & even how to handle that unfortunate event. 👀 Tune in & get ready to book your next business vacay—err… networking event! With this episode you’ll be able to: Discover how to decide which in-person & virtual conferences to attend. Uncover how to approach conferences strategically for your business. Learn how to make the most out of events as an introverted entrepreneur. Links & Resources: Funnel Pharmacy Efficient Emails Connect w/ Angela: Website Instagram Join her Email List Related Episodes: Dolly DeLong 5 Missed Opportunities w/ Relationship Marketing Thanks for joining me on The Basic B podcast ! Help me reach more service pr Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Bonus · Tue, September 10, 2024
Walkthrough of SEO Mentorship w/ Brittany Herzberg
📲 Text me! (Seriously—just click this) SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episode you’ll be able to: Discover what SEO mentorship is like with Brittany. Uncover what improving your SEO actually takes. Learn what’s possible when you have an SEO strategy. The SEO Sprint , my 4-week group mentorship experience starts 9/11/24 & there are 2 spots left! Is one of them yours? Links: Instagram Post Related Episodes: DFY SEO with Brittany How Much does SEO Help Cost Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off
Wed, September 04, 2024
Email Marketing Mistakes to Avoid w/ Allison Hardy
📲 Text me! (Seriously—just click this) Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how lots of these things have to do with us , right?)—let us all be done with the negative email marketing practices & make Allison proud! Psst: do not forget your notebook with this one! With this episode you’ll be able to: Discover how often you should be sending emails to your list. Uncover how to use emails to get more visible online. Learn the mistakes we’re making in our email marketing funnels. Links & Resources: Pitch Perfect Headline Analyzer Connect w/ Allison: Podcast Website Instagram Related Episodes: SEO Cold Pitch Emails Turn an Email into a Blog Post Storytelling in Email w/ Breanna Thanks for joining me on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off
Wed, August 28, 2024
Storytelling in Email Marketing w/ Breanna Owen
📲 Text me! (Seriously—just click this) Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to interview her! She’s sharing where to find inspiration for stories, the best way to structure stories in emails, & a raw truth about subject lines. We’ll see you inside! With this episode, you’ll be able to: Discover how to spice up emails for a boring/dry industry. Uncover how storytelling helps establish your authority. Learn the best way to structure stories in your emails. Links & Resources: Pet Lab Co. MailerLite Related Episodes: Laura Belgray (Organic Marketing) Breanna Interviews Brittany My Case Study Fail w/ Ashleigh Connect w/ Breanna: 10 Tips for Growing Your List Instagram Thanks for joining me on The Basic B podcast ! Help me reach more serv Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Wed, August 21, 2024
SEO Tips for Instagram w/ Attaliah Strubel
📲 Text me! (Seriously—just click this) If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more findable & higher-converting. You’re definitely gonna need a notebook for this one! With this episode you’ll be able to: Discover which elements of your Instagram profile to optimize for SEO. Uncover the best ways to increase genuine engagement on IG. Learn a super hot tip 🔥 for including SEO in your Reels & Stories. Grab The SEO Bundle by August 23rd! Links & Resources: 7-day free trial Related Episodes: Brittany on Attaliah’s Podcast Instagram : Jera Bean Connect w/ Attaliah: Instagram Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsa
Wed, August 14, 2024
Authenticity in Social Media Marketing w/ Jera Bean
📲 Text me! (Seriously—just click this) The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadrants of Secret Sauce. If you’ve ever been on the struggle bus with social media as an entrepreneur—DO NOT SLEEP on this episode! With this episode you’ll be able to: Discover actual examples of types of authentic, “truly you” content to share. Uncover how to get comfortable with recording videos of yourself (like Stories or Reels). Learn what The Four Quadrants of Secret Sauce are—and how they can help you be more authentic. Links & Resources: Video Editing Rodeo Connect w/ Jera: Instagram Website Related Episodes: Sarah Weiss Celi Arias Rae Embrey Thanks for joining me on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout
Wed, August 07, 2024
Social Media Marketing, Blogs, & SEO w/ Kristina Hall
📲 Text me! (Seriously—just click this) Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator. You’re definitely gonna want to take notes on this one, boo! With this episode you’ll be able to: Discover the BTS of being a solo podcast host. Uncover the real magic of social media marketing for entrepreneurs. Learn what it’s like to work with Brittany for SEO blog writing. Grab The SEO Bundle (feat. Brittany) this August! Links & Resources: Podcast SEO Resources Connect w/ Kristina: Website Instagram LinkedIn Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Fri, August 02, 2024
SEO Audit Report Example (Video & Audio Tour)
📲 Text me! (Seriously—just click this) This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my website! I’m going to walk you through this audit example in a very high-level way. (Know that there’s this audio version and a video version of this walkthrough. 😉) With this episode you’ll be able to: Learn what an SEO Audit Report can include. Discover what an SEO Audit can reveal about your site. Uncover Brittany’s unique way of sharing her SEO Audit Reports. Got questions? Join us for the (free!) SEO Voxer Day on August 5th! Links & Resources: Keyword Research Tutorial (6 min) SEO Packet (with SEO Audit) SEO Audit Report Example (blog) Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society <
Wed, July 31, 2024
Digital Marketing Without Social Media w/ Robyn Graham
📲 Text me! (Seriously—just click this) Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging workflows to tips for podcast guests to how SEO can actually be a wise choice for your mental health! Press play—and don’t forget that notepad. With this episode you’ll be able to: Discover the importance of using keywords for business growth. Uncover how SEO marketing actually benefits your mental health. Learn what podcast guests can do to make the most of an interview. Grab The SEO Bundle (feat. Brittany & Robyn) this August! Links: Brittany on The Robyn Graham Show Brittany’s Media Kit Podcast SEO Resources Related Episodes: Image Optimization Erin: SEO & Accessibility Connect w/ Robyn: Website Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsad
Fri, July 26, 2024
Mission, Vision, & Life Updates at Copy by B.®
📲 Text me! (Seriously—just click this) After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates! With this episode you’ll be able to: Learn what big life changes have taken place. Uncover how Brittany does SEO differently—and who she supports. Discover how Brittany is using these messaging updates as part of her SEO strategy. Links & Resources: Book B’s SEO Support Related Episodes: Rae : Business Energetics The Cost of SEO Help Sarah : Personal Growth & Biz Kathleen : Nervous System Work for Entrepreneurs SEO is a Soulful Experience Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm
Wed, July 24, 2024
Feminine Leadership & Business Energetics w/ Raechelle Embrey
📲 Text me! (Seriously—just click this) Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learning with Raechelle Embrey! She’s become many things to me—guide, friend, mentor, & intuitive channel. In this conversation we get to the heart of business energetics & feminine leadership. We touch on astrology, Human Design, & (*gasp*) money. Conversations like this light me up! And work like I’ve done with Rae has quite literally shifted my life path. As “weird” as this all may sound, I hope you’ll join us for this powerful episode! With this episode you’ll be able to: Discover what happens when we don’t share our needs or ask for help. Uncover where we go wrong with setting boundaries. Learn the one astrology placement you must look at. → Join The Catalyst w/ Rae on 9/26 Links & Resources: Breathwork w/ Kathleen Vika's podcast w/ Rae Book on Moon signs Connect w/ Rae: Podcast Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href=
Bonus · Tue, July 23, 2024
My Epic SEO Case Study Failure
📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study! With this episode you’ll be able to: Discover unique case study uses and why Ashleigh chose to work with Brittany. Learn the failed project moment & how Brittany learned from it for future clients. Uncover what Ashleigh wanted to showcase in this case study. Links & Mentioned Resources: DFY Case Study Copywriting Ashleigh’s case study SEO Case Study Strategy Session Related Episodes: Different Types of Case Studies Dallas’ Case Study Interview Connect w/ Ashleigh: Instagram Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://
Wed, July 17, 2024
Questions About SEO w/ Brittany Wong
📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we mentioned. With this episode you’ll be able to: Discover tons of “secret” tips & tricks for keyword research. Uncover how to use image titles & Alt text correctly. Learn what happens to your SEO ranking when you update website copy. Links: Ubersuggest HotJar Heatmaps SEO Basics Checklist Podcast SEO Templates Connect w/ Brittany Wong: Website Instagram Threads Free Resource SEO Services: Blog Optimization SEO Audit Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https:/
Fri, July 12, 2024
How Much Does SEO Help Cost?
📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & how to choose the right SEO provider and offer to support your business growth. Get ready for a sassy one, friend! With this episode you’ll be able to: Uncover how much certain SEO offers & services cost. Learn my bone to pick with SEO agencies & their services. Discover the best time to invest in SEO & your options. Links & Resources: How to Blog w/ SEO (email course) Dolly’s SEO Bundle SEO Packet DFY Blogs SEO Strategy Session Related Episodes: Dolly: Blogging w/ SEO DFY Offer Experience Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://
Wed, July 10, 2024
Blogging with SEO for Visibility & Growth w/ Dolly DeLong
📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Dolly has even been through my blogging email course— twice ! Be sure to stick around as she shares her aha moments & favorite resources from the training! (You’re gonna want your notebook for this one, friend.) With this episode you’ll be able to: Discover how to write blogs that people are searching for—guaranteed! Uncover how to tie together the client journey & keyword research. Learn from Dolly’s journey with SEO & SEO trainings. Links & Resources: Sarah - Showit SEO SEO Private Podcast (Aug 13-16) SEO Bundle (Aug 19th) SEO Templates for Podcasts Connect w/ Dolly: Instagram Website Photography Podcast Thanks for joining me on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20
Fri, July 05, 2024
How to Turn an Email into a Blog Post w/ Breanna Owen
📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A episode! Breanna’s asking me the Q’s so you learn the exact steps to take to wisely identify, optimize, & share your email-turned-blog post. Grab a notebook! With this episode, you’ll be able to: Discover how to select which emails to turn into blog. Uncover how to optimize your blog posts. Learn how this process supports your SEO & marketing. Links & Resources: Repurpose an Email (Blog) Keyword Research Tutorial (YT) Submit Blog to GSC for Indexing (YT) DFY Blogs How to Blog w/ SEO (course) Related Episodes: Laura Belgray (Organic Marketing) Submit Blog to GSC Seo T Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Wed, July 03, 2024
Organic Marketing—the Laura Belgray Way
📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what Laura is doing extremely well & what opportunities for improvement are available to her. Oh, and trust me when I say you’re gonna come back to this conversation multiple times—break out the notebook & save this somewhere! With this episode, you’ll be able to: Discover (along with Laura) what she’s doing well with SEO, storytelling, & social proof on her Shrimpmukkah page. Uncover hidden opportunities Laura is now taking advantage of with organic marketing. Learn simple tweaks you can make to your blogs to make them perform even better as marketing tools! ⭐ Book an SEO Strategy Session w/ Brittany Links & Resources: SEO Basics Checklist Resources Page Instagram Related Episodes: SEO Headlines w/ Justin Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.c
Fri, June 28, 2024
Walkthrough of DFY Offers w/ Brittany Herzberg
📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The entire client experience is thanks to everything Colie James did to help me get my HoneyBook automations set up ! Check out that episode if you missed it.) Enjoy! With this episode you’ll be able to: Discover what DFY SEO & case study copywriting offers Brittany has. Uncover what the client experience is like for business owners. Learn who Brittany works with & how to initiate a project. Got a question? Say hi on Voxer ! Links & Mentioned Resources: DFY Case Study Copywriting SEO Packet Contact Related Episodes: Results from Improving Your SEO Case Study Interviews: Ashleigh Brenna Dallas SEO Packet Interviews: Justin Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprou
Wed, June 26, 2024
The Best CRM: HoneyBook vs Dubsado w/ Colie James
📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episode, Colie completely overhauled my HoneyBook automations. I feel like a brand new woman with a whole new sexy workflow & client experience situation! We discuss that in Part 2 of this podcast series. ↓ Make sure you listen to Part 2 of this conversation on The Business-First Creatives Podcast . Full Show Notes! (with transcript) Links & Resources: Switching from HoneyBook to Dubsado SEO through Case Studies w/ Brittany (Business-First Creatives Podcast) HoneyBook Dubsado Connect w/ Colie: Website Podcast Instagram Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https:/
Fri, June 21, 2024
Guided Tour of the Blogging w/ SEO Email Course
📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SUPER easy-to-follow email course. (*happy dance*) I’m dedicating this episode to walking you through exactly what you can expect up in here! With this episode you’ll be able to: Discover the benefits of SEO-rich blogs. Uncover the best ways to bust writer’s block—using keyword research. Learn the reason this bite-sized training works so well for business owners. Got a question? Say hi on Voxer ! Links & Mentioned Resources: Email course (save your seat!) Blog course roadmap FAQ blog about the course DFY Blog Optimization & Copywriting Related Episodes: SEO + Blogs: A Love Story Avoid these SEO Mistakes with Blogs Sara Gillis This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co. ! Help me reach more service provid Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Wed, June 19, 2024
Copywriting: Business Basics + Best Practices w/ Sara Gillis
📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom to you . Whether you’re a copywriter getting started in business or a business owner writing your own copy & wanting to learn more about how to actually do that—you’re gonna get lots out of this conversation! Grab a pen & thank me later. With this episode you’ll be able to: Discover Sara’s copywriting journey & evolution. Learn some simple copywriting & optimization tips for websites & blogs. Uncover the best business advice Sara & Brittany have for copywriters. Connect w/ Sara: Instagram Website Podcast Quiz Links & Resources: Copywriter on Call: Brittany’s interview Tiny PNG Favorite business contract templates Related Episodes: Celi: Grow Your Business Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off)<
Fri, June 14, 2024
[Quick Win] How to Submit a Sitemap to Google Search Console
📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable. Sounds like a win to me! Press play & let's check off this task that's been on your To Do list for far too long. With this episode you’ll be able to: Learn the exact steps to take to submit a sitemap to Google Search Console. Uncover what to do once you've submitted your sitemap. Learn one other key task you can accomplish in Google Search Console. Links & Resources: Google Search Console Watch the Tutorial on YT Related Episodes: SEO titles + meta descriptions Sitemaps + SEO Experts w/ Samantha Mabe Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) <a href='
Wed, June 12, 2024
Sitemaps & How to Find a Good SEO Expert w/ Samantha Mabe
📲 Text me! (Seriously—just click this) Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s providing the web designer perspective, while Brittany is sharing tips as an SEO copywriter. After listening, you’ll have a better understanding of what type of SEO expert you need to call as well as how to do some SEO improvements on your own (like submitting a sitemap to Google Search Console)! With this episode you’ll be able to: Discover what a sitemap is and how it impacts your SEO. Uncover how to vet providers to find the best SEO expert for your needs. Learn a couple actionable things you can do today to improve your website SEO. Links & Resources: The Wishing Game (book) Google Search Console Get a Squarespace Site Submit Sitemap (tutorial) Brittany on Path to Profitability Connect w/ Samantha: Website Review Series Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='htt
Fri, June 07, 2024
What’s Possible When You Improve Your SEO
📲 Text me! (Seriously—just click this) Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how to give people a good user experience on your site, show up in the right Google searches, and clarify your messaging! With this episode, you’ll be able to: Learn the importance of, transformation that's possible, & results you can see from improving SEO. Uncover how SEO even impacts your copy & clarifies your brand messaging. Discover how SEO follows you around online and how it increases your conversions. SEO Case Study Interviews: Justin : SEO for Impactful Headlines Amanda : SEO for Podcasts + Blogs Donna : SEO for Marketing Off Social Media Links & Mentioned Resources: SEO Templates & Training for Podcast Show Notes + Blogs SEO Basics Checklist How to Blog w/ SEO [email course] SEO Packet This episode of The Basic B podcast is brought to you in partnership w/ Le Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dub
Wed, June 05, 2024
The Best Way to Learn SEO in 2024 w/ Matt Diamante
📲 Text me! (Seriously—just click this) The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Matt SEO questions of my own. So… I asked him if he’d be up for answering some popular Q’s, he said yes, & here we are! Join us—a couple of SEO experts who love making SEO approachable, simple, & worthwhile. With this episode you’ll be able to: Learn how to set up Google Search Console. Discover the best SEO tools for business owners. Learn the best time to work with an SEO agency. Have any SEO aha moments? Share them with us! Find Matt & me on Instagram—links below. Mentioned Resources: Free SEO Course! Google Search Console Step 1 Google Search Console Step 2 Connect w/ Matt: Website Instagram Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.co
Bonus · Tue, June 04, 2024
How Justin *Finally* Got Headlines w/ Personality *and* SEO
📲 Text me! (Seriously—just click this) If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… In this fan favorite case study interview, walk through Justin’s journey to update his headlines so they have both personality and keywords! With this episode you’ll be able to: Learn why copy needs BOTH personality & keywords. Discover how to know when it’s time to work with an SEO expert Uncover what it’s like to work with Brittany on an SEO Packet. Connect w/ Justin: Website Justin’s (free) eBook Mentioned Resources: SEO Basics Checklist DFY SEO Packet Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) <a hr
Fri, May 31, 2024
[Quick Win] Image Optimization for Blogs & Podcast Guest Headshots
📲 Text me! (Seriously—just click this) Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether you’re applying to be a podcast guest in 2024 OR you’re just looking for tips to efficiently & effectively optimize images for SEO in your blog posts. Grab your MacBook & press play! With this episode, you’ll be able to: Learn how to optimize your images for SEO—in just 3 steps! Uncover the importance of renaming your images (for blogs & podcast guesting). Discover how to write Alt text for different types of images (headshots vs screenshots, etc.). Related Episodes: Erin Perkins Jamar Diggs Links & Mentioned Resources: Quick Keyword Research Tutorial How to Blog w/ SEO (email course) Styled Stock Society (images + templates) TinyPNG.com This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co. ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='h
Wed, May 29, 2024
Accessibility in SEO & Podcast Marketing w/ Erin Perkins
📲 Text me! (Seriously—just click this) You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin Perkins is here to help us! (And to remind us that it’s Progress Over Perfection.) Tune in (or read the transcript ) to learn more about how you can bring more empathy into your marketing. With this episode you’ll be able to: Discover why digital accessibility is important—even for people with no disabilities. Uncover SEO practices that can actually hinder accessibility. Learn what Erin has to say about the new Apple auto-generated transcripts. Submit your follow up questions here. They’ll get answered in an upcoming podcast! Links & Mentioned Resources: Simple & Smart SEO Show w/ Erin Perkins mmhmm Social Media Accessibility Scorecard Connect w/ Erin: Instagram Website This episode of Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout <b
Fri, May 24, 2024
Figure Out Who You are & Do it on Purpose
📲 Text me! (Seriously—just click this) This week we heard from Sarah Weiss on what it’s like to be on this entrepreneurial journey—and what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are exactly who someone wants to work with! But if you’re not clear about who you are—not only are you unable to help those looking for you—you’re missing out on your full potential! With this episode, you’ll be able to: Discover why it’s important to figure out who you are & how to use these insights as an entrepreneur. Uncover how to spot your core childhood characteristics that are now reflected in your business. Learn questions to ponder or journal on to help you get back to your truest self. Related Episodes: Rachael’s interview Sarah’s interview This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co. ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) <a href='https
Wed, May 22, 2024
The Entrepreneur Journey & Personal Growth w/ Sarah Weiss
📲 Text me! (Seriously—just click this) The entrepreneur journey sounds like such an easy & luxurious one—until you’re in it. And then, at every single turn, you’re faced with your… stuff . Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really cool chicks talking about how they took their power back & started taking up space again. This lil story is about you! And you’re about to press play & hear all about it! With this episode you’ll be able to: Discover how to separate your identity from external factors (like business success). Uncover what Sarah has to say about the “fake it til you make it” philosophy. Learn how to navigate identity shifts—personally & professionally. If you need ANY help changing that Instagram bio—you better get in our DMs ASAP! Mentioned Resources: Sarah’s Private Podcast Celi’s interview Lindsay’s interview Connect w/ Sarah: Website Instagram TikTok This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co. ! Help Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, May 17, 2024
Healing Your Relationship with & Mindset about: Money
📲 Text me! (Seriously—just click this) Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next level—with more money, more time freedom, & more peace? Well… that’s exactly what it does. I’m taking this episode to share my journey with money & what people, tools, & programs have supported me along the way. Don’t skip this one friend— even & especially if it feels uncomfortable. ❤️ With this episode, you’ll be able to: Uncover the benefit of healing your relationship with money. Discover what it looks like to shift your money mindset as an entrepreneur. Learn about B’s favorite people, tools, & programs for this journey with money. Links & Resources: G.A.B. Accelerator (next round: June 2024) My G.A.B. Case Study Interview You Are a Badass at Making Money (book) Natalia Benson Related Episodes: Celi’s episode Kelly’s episode Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society <a href='https://keysearch.co/
Wed, May 15, 2024
The Sacred Money Archetypes w/ Kelly Marshall
📲 Text me! (Seriously—just click this) Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your business & personal life. With this episode you’ll be able to: Get an in-depth look at the 8 Sacred Money Archetypes. Uncover the positives and pitfalls of each money archetype. Learn how to use the info about your money archetypes in other areas of your life. Let us know your top 3 sacred money archetypes! Find Kelly or me on Instagram & share with us! Mentioned Resources: 📍 Sacred Money Archetype Assessment (take on a computer) Profit First (book) Connect w/ Kelly: Instagram Facebook Group Listen to: Celi’s episode Self-Care for Entrepreneurs Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, May 10, 2024
Self-Care Tips & Tools for Entrepreneurs
📲 Text me! (Seriously—just click this) You must take care of YOU in order to take care of anything or anyone else— especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉 Related Episodes: Mindset Coaching w/ Celi Breathwork for Business Owners w/ Kathleen Human Design w/ Rachael Book Review: Stories That Stick Akashic Records w/ Donna My 3/5 HD Profile Experience Links & People: 2024 Blog (Goals + Tools) Books: Audible Book of the Month Club Sarah J Maas Rebecca Yarros Animal Power Favorite Journal Movement: Alexandra Evlo Fitness Astrology: Vika Babs Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https:
Wed, May 08, 2024
Nervous System Regulation for Business Owners w/ Kathleen Booker
📲 Text me! (Seriously—just click this) Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’re going to enjoy this real, raw, & relatable conversation about stress, anxiety, grief, & a whole host of other tough emotions that we all face. (Don’t miss the very special treat at the end of the show!) Go on—get your calm on! With this episode you’ll be able to: Discover the power & benefits of the breath in your business. Learn the subtle signs of a dysregulated nervous system. Learn a simple nervous system regulation technique you can use 24/7! Links & Resources: A Course in Miracles Connect w/ Kathleen: Instagram Website Upcoming Events Related Episodes: Celi & G.A.B. Akashic Records w/ Donna Thanks for joining me on The Basic B podcast ! Help m Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, May 03, 2024
4 Important On-Page SEO Factors
📲 Text me! (Seriously—just click this) There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying clients, & more)! Get your notebooks ready—and press play! With this episode you’ll be able to: Learn what 4 parts of EVERY website page are absolutely necessary for SEO. Discover how to incorporate keywords in these SEO factors. Uncover how to prioritize your time & effort with these important SEO factors. Links & Mentioned Resources: Keyword Research Tutorial SEO-ified Podcast Show Notes & Blog Templates SEO Basics Checklist DFY SEO Packet Related Episodes: Quick Win: SEO title + meta description Amanda’s DFY SEO Packet Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (
Wed, May 01, 2024
LinkedIn Frequently Asked Questions w/ Salina Yeung
📲 Text me! (Seriously—just click this) Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You can’t blame me! 😂) Plan to listen to this one twice, friend! You’re gonna want to take notes. Ok—press play! With this episode you’ll be able to: Discover the 3 ways to build relationships on LinkedIn—in a genuine way. Learn which 5 questions to ask yourself to determine if you should accept a Connection Request. Uncover how frequently you really should be posting on LinkedIn. Related Episodes: Jamar: YouTube SEO Connect w/ Salina: LinkedIn YouTube Freebies Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society<b
Bonus · Fri, April 26, 2024
Jess Brooks’ Case Study Training Experience as a Copywriter
📲 Text me! (Seriously—just click this) UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess. “I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?” The rest is history. (And is called The Case Study Training Program .) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess! With this episode you’ll be able to: Learn which case study resource is Jess' favorite. Discover how to use case studies on sales pages (2 examples). Learn how Jess wrote a case study in less than 1 week! Uncover why case studies are the ultimate show note tell. Related Episodes: Mindi's episode Ashleigh's episode Dallas' episode Everything You Need to Know About the Training Connect w/ Jess: Instagram Thanks for joining me on The Basic B podcast ! Help me reach more serv Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, April 26, 2024
[Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél
📲 Text me! (Seriously—just click this) One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods! With this episode you’ll be able to: Learn what was different about how Brittany was creating case studies. Discover what epic fail during Ashleigh’s case study Brittany was able to learn from. Uncover how Ashleigh has used her case study in her marketing funnel. Links & Mentioned Resources: DFY Case Study Copywriting Ashleigh’s case study Related Episodes: Different Types of Case Studies Dallas’ Case Study Interview Connect w/ Ashleigh: Instagram Website Podcast Thanks for joining Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Wed, April 24, 2024
[Case Study] Amanda Walker’s SEO Packet
📲 Text me! (Seriously—just click this) This is a case study interview I’ve been teasing for weeks . I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro before or you’re just thinking about doing it someday in the future—don’t skip this one! With this episode you’ll be able to: Learn the benefits of improving your blog, website, & podcast SEO. Discover the importance of highlighting client results in your marketing. Uncover what it’s like to get SEO help from Brittany. Links & Mentioned Resources: Case Study Copywriting Training Case Study Interview Questions Podcast SEO Templates Related Episodes: Jamar Diggs on YouTube SEO Best Damn Coach Podcast w/ Brittany Case Studies + SEO w/ Rick Mulready Connect w/ Amanda: Instagram Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com/?c
Fri, April 19, 2024
Everything You Need to Know About the Case Study Training Program
📲 Text me! (Seriously—just click this) You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it! With this episode you’ll be able to: Learn what The Case Study Training Program is all about. Discover how case studies help grow your business (& bank account). Uncover next steps & what to expect. Links & Mentioned Resources: Case Study Training Program Discovery call (15 min call) Related Episodes: Hear from a Case Study Training student: Mindi’s ep Meet your case study marketing mentor: Rachael’s ep What’s the experience like for a DFY case study client: Dallas’ ep Use case studies in your launches: Brenna’s ep Why case studies need SEO: Steph’s ep SEO, Sto Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dub
Wed, April 17, 2024
How to Optimize YouTube Case Study Videos w/ Jamar Diggs
📲 Text me! (Seriously—just click this) This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it. With this episode you’ll be able to: Learn the best way to do keyword research for YouTube. Discover the overlap between optimizing for YouTube & blogs. Uncover the secret spots to include your keywords on YouTube. Links & Mentioned Resources: vidIQ link TubeBuddy Ubersuggest Case Study Training Connect w/ Jamar: Website YouTube Instagram FREE YouTube Training Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & le Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, April 12, 2024
Human Design Marketing & Messaging Strategies w/ Rachael Weaver
📲 Text me! (Seriously—just click this) As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉 With this episode you’ll be able to: Discover the power of using your Human Design chart to market for your business. Uncover what lies & misinformation we’ve been sold about Human Design. Learn how Rachael is helping Case Study Training students get good at content marketing. Get the full show notes here! Links & Mentioned Resources: 3/5 Profile Podcast Episode Authentic Messaging Connect w/ Rachael: Website Instagram Facebook YouTube Related Episodes: How I Became an SEO Copywriter Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com/?c=copy
Wed, April 10, 2024
Mindi Trimble's Experience in The Case Study Training Program
📲 Text me! (Seriously—just click this) There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work through the material during her busy season! With this episode you’ll be able to: Discover how Mindi is using case studies in her content marketing strategy. Learn what the Case Study Training Program student experience is really like. Uncover what surprised Mindi the most in the process of interviewing her clients. Links & Mentioned Resources: YouScience Assessment Case Study Training Program (Coming Soon!) Mindi’s first case study 🎉 Connect w/ Mindi: Website Instagram Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout</b
Fri, April 05, 2024
How to Increase Sales—and NOT Feel Salesy
📲 Text me! (Seriously—just click this) Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing! With this episode you’ll be able to: Discover the 3 marketing tools that build Know Like Trust—fast! Uncover the easiest way to improve your sales (skills and numbers). Learn how you can implement these selling techniques ASAP. Links & Mentioned Resources: Case Study Training Program DFY Case Study Copywriting Case Study Roadmap Recent Case Studies: The Mindshift Podcast Angela Jackson Jordan Gill Related Episodes: SEO is a Soulful Experience for Entrepreneurs Write Case Studies Easily Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a r Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Wed, April 03, 2024
How to Choose a Case Study Subject w/ Lindsay Padilla
📲 Text me! (Seriously—just click this) It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip about how to position your case study. 😉 Go ahead—jump in! And make sure you bring a notebook! With this episode you’ll be able to: Learn how to choose unique clients or customers to feature. Discover the best way to structure case study interviews or podcast episodes. Uncover ALL the ways you can easily repurpose case studies for years to come. Mentioned Resources: Launch Your Private Podcast HA Success Stories Get 40% off Hello Audio Case Study Training Program Connect w/ Lindsay: Website Instagram Thanks for joining me on The Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, March 29, 2024
The 5 Most Important Parts of a Case Study
📲 Text me! (Seriously—just click this) It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter— every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them. With this episode you’ll be able to: Discover how to optimize case studies with SEO. Uncover how to avoid having a boring, lifeless case study. Discover if you can just have a case study as a PDF vs web page. Links & Mentioned Resources: Case Study Training Program Case Study Interview Questions DFY Case Study Copywriting Related Episodes: SEO title + meta descriptions How I Created My P.E.T. Framework Brand Voice w/ Justin Blackman Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) <a href
Bonus · Fri, March 29, 2024
BONUS: Case Study Client Call w/ Dallas Travers
📲 Text me! (Seriously—just click this) This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study. With this episode you’ll be able to: Discover the value of case studies as a lead generator. Learn questions you can ask during a case study interview or wrap up call. Uncover Dallas’ approach to using case studies for her podcast and program. Links & Mentioned Resources: DFY Case Study Copywriting The Case Study Copywriting Training Program SEO Podcast Show Notes + Blog Templates The case study referenced on the call Connect w/ Dallas: Instagram The Hive Podcast Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off)<b
Wed, March 27, 2024
Case Study Web Page Design w/ Steph O'Keefe
📲 Text me! (Seriously—just click this) When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the part of the process that makes me happy. So… once I’m done writing a case study, what happens? Who can help bring this thing to life? Should it be a blog post or a web page? I’ve got Steph O’Keefe (who designed my favorite case study page to-date) here to answer all these questions! With this episode you’ll be able to: Learn which design elements & SEO pieces that all case studies need. Discover how case study design compares to sales page design. Uncover best practices for working with a web designer. Mentioned Resources: Leah’s Case Study ** designed by Steph DFY Case Study Copywriting Submit a Case Study to GSC Other Episodes: Tips for Great Case Study Interviews Brand Voice w/ Justin Blackman Connect w/ Steph: Website DIY SEO Audit Thanks for joining me on The Basic B podcast ! Help me re Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, March 22, 2024
The 5 Different Types of Case Studies
📲 Text me! (Seriously—just click this) It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case studies I write for myself & clients. (Examples are mentioned and linked below!) Which case study you choose to write totally depends on why you want to write it—so identify your “why” first & then see which case study type works best! With this episode you’ll be able to: Discover the 5 most common types of case studies. Uncover examples of these different case study types. Learn which type of case study to write (and how many to have on your site). Links & Mentioned Resources: DFY case study copywriting SEO packet The mini interview training Ashleigh’s case study Donna x Akashic records readings blog Case Study Training Program Related Episodes: Justin’s SEO case study interview Donna’s SEO case study interview Celi’s G.A.B. case study interview Thanks for joining me on The Basic B podcast ! Help me reach m Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Wed, March 20, 2024
How to Have a Successful Business w/ Celi Arias
📲 Text me! (Seriously—just click this) What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview! I’ve never worked with a business and mindset coach before—and maybe you haven’t either. It’s one thing to tell you about the people I love working with, but it’s a whole other experience to introduce you to them. Grab some popcorn & a pen and let’s get to the show! With this episode you’ll be able to: Learn what pieces every single business needs to be successful. Discover how to create a business vision unique to you . Uncover the biggest advantage of combining business and mindset coaching. Sign up for Celi's monthly Roundtables! (Yes, you get a replay AND they're $0) Links: Take the Quiz G.A.B. Accelerator (open 3x's a year) My G.A.B. Case Study Interview Vivid Vision (book) Connect w/ Celi: Website Instagram LinkedIn Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, March 15, 2024
How to Clearly Communicate What You Do: An Exercise
📲 Text me! (Seriously—just click this) If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging! With this episode you’ll be able to: Discover the step-by-step method that will help you create a clear message. Learn the importance of using your clients’ words to explain what you do. Uncover how easy it is to create simple 1-liners for your marketing. Mentioned Resources: Crescent City (book 3) Keyword Research Tutorial Case Study Roadmap Case Study Training Program Related Case Study Interview Episodes: Justin + SEO Donna + SEO Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Soc
Wed, March 13, 2024
[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman
📲 Text me! (Seriously—just click this) If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… Part 1: The Case Study Interview We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords. Part 2: The Brand Voice Copywriting Q+A In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting. With this episode you’ll be able to: Learn why copy needs BOTH personality & keywords. Discover how to know when it’s time to work with an SEO expert Uncover what it’s like to work with Brittany on an SEO Packet. Discover the importance (for your business) of having an opinion *and* sharing it. Connect w/ Justin: Website Justin’s (free) eBook Mentioned Resources: Brand Voice Finder SEO Basics Checklist SEO Packet Case Study Training Program Thanks for joining me on The Basic B podcast ! Hel Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, March 08, 2024
Red Flags of a Cold Pitch Email for SEO Services
📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn’t it be nice if you could ask someone if these emails are legit or a scam? That’s exactly what this episode is all about! I’m using a real life email example (thanks to my friend Mindi ) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention. With this episode you’ll be able to: Learn what red flags to look for in cold emails about SEO services. Discover what to do when you’re ready to work on your website’s SEO. Learn what to do when you get these unsolicited emails in your inbox. Mentioned Resources & Episodes: SEO Packet Amanda's SEO Experience w/ me! Meet Mindi Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) <a href='ht
Wed, March 06, 2024
Pre-Launches, Storytelling, & Case Studies w/ Brenna McGowan
📲 Text me! (Seriously—just click this) How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching or wanting to make launches feel enjoyable—don’t miss this conversation! With this episode you’ll be able to: Learn what a pre-launch is and when to use this strategy. Discover the role market research (or VOC) plays in a pre-launch. Uncover how case studies and pre-launch marketing work together. Mentioned Resources: Pre-Launch Plan Cheat Sheet Nyssa Brown Pre-Launch Plan Program Behind the Launch Testimonial Template Case Study Training Program Connect w/ Brenna: Website Facebook Group Thanks for joining me on The Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado
Fri, March 01, 2024
Tips for Better Interviews
📲 Text me! (Seriously—just click this) Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—not to mention all the interviews I’ve watched—I’ve learned a few things. And I want to share them with you! Whether you feel comfortable with interviewing or you’re looking for tips to improve your communication skills, I know you’ll find this episode helpful! With this episode you’ll be able to: Discover the #1 thing you should never do as an interviewer. Learn what to say at the beginning of an interview. Uncover the best way to ask interview questions. 🎉 Join the Who & How to Interview email course 🎉 Mentioned Resources: Ellen Yin’s podcast Darrell’s case study Ashleigh’s case study The Copy Chat Ssn 8 Interview Question List Case Study Training Program Testimonial Template + Training Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzs
Wed, February 28, 2024
Importance of Business Contracts w/ Yasmine Salem Hamdan
📲 Text me! (Seriously—just click this) You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering when you should get a contract, which type(s), or even how & where to find a good one—without breaking the bank? My guest Yasmine has you covered! In this episode, we get into ALL things contracts for small businesses & service providers. With this episode you’ll: Learn what inspired Yasmine to start Coaches & Co. Uncover how contracts benefit you and your clients, employees, & others. Discover the first step entrepreneurs should take to legally protect themselves. *Disclaimer (because, duh): The information presented in this podcast & on any affiliated platforms are for educational, informational, & entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, consult one-on-one with an attorney. Mentioned Resources: FREE Legally Launch Guide & Legal Checklist Coaches & Co. legal templates (use code: BASICB for $50 off) Connect w/ Yasmine: Website Threads Podcast Thanks for joining me on The Basic B podcast ! Help me reach more Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, February 23, 2024
Quick Win: SEO Title + Meta Descriptions
📲 Text me! (Seriously—just click this) What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I’m going deep into SEO titles + meta descriptions—where they show up, how to write them, & more! With this episode you’ll be able to: Learn what SEO titles + meta descriptions are. Discover which web pages need SEO titles + meta descriptions. Uncover best practices for these meta tags. Mentioned Resources: SEO Packet SEO Basics Checklist Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links inclu
Wed, February 21, 2024
SEO Client [Case Study Interview] w/ Donna Piper
📲 Text me! (Seriously—just click this) Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it’s like to work with me to improve your site’s SEO? Well… this episode tackles both topics! Meet: Donna Piper—Akashic records reader, former therapist, & SEO client. Tune in to hear why Donna wanted to improve her SEO strategy, why she decided to work with me, & what her SEO Packet experience was like. Whether you’ve got SEO or case studies on the brain, this episode is sure to be a helpful resource! With this episode you’ll be able to: Learn the benefits of improving your website SEO. Discover what it’s like to work with an SEO pro like Brittany. Uncover the easiest way to conduct a powerful case study interview. Mentioned Resources: Case study interview questions Who & How to Interview email course SEO mistakes YT interview w/ Donna Blog about Donna + Akashic records The Midnight Library (book) How to Blog w/ SEO (course) Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout
Fri, February 16, 2024
How to Ask for (and Get) Optimized Client Testimonials
📲 Text me! (Seriously—just click this) My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testimonials have a special place in my heart. But not everyone finds gathering testimonials to be an easy or enjoyable process. If you want to learn how to get good client testimonials, ways to optimize testimonials for SEO, & the different types of testimonials I recommend business owners have—you’re not going to want to miss this jam-packed solo episode! With this episode you’ll be able to: Learn what a testimonial is & how to ask clients for them. Discover ways to optimize testimonials for SEO. Uncover what separates the ok testimonials from the great ones. Mentioned Resources: Testimonial Template Template & Video Training Case Study Training Program Related Episodes: How I Became an SEO + Case Study Copywriter Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch <a href='https://my.brain.fm/payment
Wed, February 14, 2024
SEO + Blogs: A Love Story
📲 Text me! (Seriously—just click this) Ever wondered how SEO really works & why everyone says you should be blogging? The short version: you must include SEO in blogs and you must write blogs for SEO. But there’s more to it than that… In today’s special Valentine’s Day episode, I’m peeling back the curtain on the epic love story between blogging & search engine optimization. You’ll learn how to turn Google into your personal business matchmaker, avoid 1 major SEO mistake , & master blogging best practices. Let’s get to it! With this episode you’ll be able to: Learn why blogs & SEO are a match made in marketing heaven. Uncover the biggest mistake bloggers are making in 2024. Discover blogging best practices for service providers. Mentioned Resources: Threads blog Jan. Recap Blog Brain.fm How to Blog w/ SEO Who & How to Interview email course Case Study Training Program Thanks for joining me on The Basic B podca Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsado.com
Fri, February 09, 2024
How to Avoid These 3 Killer SEO Mistakes
📲 Text me! (Seriously—just click this) You’ve heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren’t just born with this knowledge! You have to go out and learn this new skill or hire someone with this skill set. But what red flags should you be looking for? What mistakes should you be aware of? And how can you avoid them? Don’t worry, friend! I’ve got you. I’m using this podcast episode to highlight the 3 SEO mistakes I see way too often & how you can avoid them. Without further ado—click that play button! With this episode you’ll be able to: Learn what SEO metrics you *should* be aiming for to increase traffic. Discover questions you need to be asking your SEO agency or provider. Uncover the hidden truth about blogging, SEO, sales, and conversions. Mentioned Resources: Keyword Research Tutorial (YT) SEO Basics Checklist How to Blog w/ SEO (email course) Ubersuggest (free Chrome extension) SEO Packet Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society<br/
Wed, February 07, 2024
The Top 3 Podcast Trends for 2024 w/ Rosa Sarmento
📲 Text me! (Seriously—just click this) What’s trending in the podcasting industry? Have listeners gotten more savvy with audio quality? What tools are waiting for you to “pick them, choose them, love them” to help grow your audience? All that—plus 1 topic I thought I’d never talk about on the podcast—are waiting for you in this episode w/ podcast manager, Rosa Sarmento! Whether you’re starting a podcast or looking to deliver the highest-quality show for your audience, this episode is a must-listen! With this episode you’ll be able to: Discover podcast trends and predictions for 2024. Learn what free and paid tools you can use to support your podcast quality. Uncover podcast producer tips to help you create a binge-worthy podcast. Connect w/ Rosa: Website Instagram Linkedin Mentioned Resources: The LinkedIn Post 6 Favorite Online Tools For Podcast Management Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a href='https://dubsa
Fri, February 02, 2024
How to Write Case Studies—Easily!
📲 Text me! (Seriously—just click this) “Why is writing case studies the hardest business task to ever exist?” That was the very question from Threads that inspired this episode. The question that opened the door to me spilling ALL my case study copywriting secrets—in the shortest amount of time ever! I’m sharing my framework and the process I use to get them written in just 10 days! If you’ve wondered how to write a great case study as part of your business marketing strategy, or you find yourself lacking motivation to get the fluffing thing written—you’re not gonna want to miss this episode. (And if you consume this while driving or walking—you're gonna to need to listen to it again so you can take notes!) With this episode you’ll be able to: Discover an easy-to-follow case study format (framework). Learn how to get motivated to write a case study. Uncover the secret to writing the best case study for marketing. Mentioned resources: Case Study Roadmap DFY Case Study Copywriting How to Blog w/ SEO [email course] Brain.fm Who & How to Interview email course Case Study Training Program Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout<
Wed, January 31, 2024
Data-Driven Marketing Tips w/ Fractional CMO, Rachael Woods
📲 Text me! (Seriously—just click this) What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of marketing channels, tools, & platforms available—how are you supposed to know where you should be & what to say? Rachael Woods joins me to talk about data-driven marketing. We go deep into what that means, how to analyze the data, & what tools and support are available to you. No matter if you call yourself a solopreneur or supported CEO—this episode will help you make smarter marketing moves in 2024 & beyond! With this episode you’ll be able to: Learn what a fractional CMO is & how they can support your business. Discover the 3 questions you need to ask to make smarter marketing decisions. Uncover what data-driven marketing means & which data you need to gather. Learn how to create a 9-grid for your Instagram profile. Mentioned Resources: DIY SEO guide The Marketing Mix DIY Static 9-grid for Instagram Connect w/ Rachael: Website Instagram Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buz
Wed, January 24, 2024
How I Became an SEO & Case Study Copywriter
📲 Text me! (Seriously—just click this) How in the world does someone go from being a massage therapist to becoming an SEO & case study copywriter? Well… the story is a lot longer than just that 1 leap! And I’m spilling all the coffee beans in this episode. I want you to know where I’ve been so you can get a better understanding of how all these dots connect together—and why you might want to stick around for a little while. I say this all the time when I guest teach, but please let me know if we have anything in common! Anything at all. I’d love to hear from you. With this episode you’ll be able to: Discover how a massage therapist became an SEO copywriter. Uncover Brittany’s mission now that she’s a copywriter & podcaster. Learn fun facts Brittany rarely shares on any other podcast! Become your own case study copywriter w/ the Case Study Training Program Mentioned resources: podcast mic Who & How to Interview email course Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) <a href='https://helloaudio.fm/?fpr=britt
Wed, January 24, 2024
How SEO is a Soulful Experience for Entrepreneurs
📲 Text me! (Seriously—just click this) How is it that SEO (search engine optimization) can be a soulful experience? It starts at the very beginning—where I ask 3 very important questions. You’d think it would be simple enough to answer these questions, yet this is where some of my SEO clients get stuck. Even I got stuck here very recently! I’ve learned that SEO can be an intimidating process for many business owners—it’s why we put it off for so long. We don’t feel smart enough or we feel ashamed that we didn’t address the issue sooner. In reality—it’s never too soon or too late to get your SEO ducks in a row! So get comfy & tune in to hear how not only soulful & healing, but how powerful an experience SEO can be! With this episode you’ll be able to: Discover why most business owners put off doing their SEO. Uncover the importance of having a vision for your business & how SEO helps. Learn how keyword research actually begins with social proof. Mentioned resources: SEO Basics Checklist Tribes by Seth Godin Dec 2023 Thread about podcast names Erin Ollila Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch<br
Wed, January 24, 2024
Build Relationships & Humanize Your Marketing w/ TaVona Denise
📲 Text me! (Seriously—just click this) I don’t ever want to lose touch with the part of me that’s excited to shine a light on someone else—and that is precisely what we’re diving into in this episode. Meet my friend: TaVona Denise. Building quality relationships with people in the online world is an art form. It’s also a skill that can be learned. And sometimes… that relationship gets its start in the DMs of Instagram. Yes, that’s exactly how TaVona & I connected! And then went on to learn that we share a nickname because of our people-ing skills! Today, we are on a mission to share the best practices of connecting with other business owners, humanizing your marketing, & the benefit (to you and your clients) of a quality referral network. Tap that play button & let’s go! With this episode you’ll be able to: Learn how to harness the power of relationship marketing in this online world. Discover the nickname that TaVona & Brittany share (and why). Uncover why it’s so important to be open to meeting people in 2024. Find TaVona & me on Instagram—share with us what you loved from the show & what you’re motivated to try next to humanize your marketing! Mentioned Resources: Referral Ready Checklist TaVona’s interview w/ Rick Mulready The Coaches Collective Online Business Matchmaker Connect w/ TaVona: Website Facebook Instagram Thanks for joining me on Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a
Wed, January 24, 2024
How to Become a Copywriter w/ Sanjana Behera
📲 Text me! (Seriously—just click this) Entering the copywriting world can feel simultaneously exciting & intimidating! There are best practices to learn, loads of courses to possibly join, & Imposter Syndrome always seems to want to perch on your shoulder for the best view. Today I’m joined by my friend & fellow copywriter, Sanjana Behera! We met long long ago in the DMs of Instagram—shocking, I know. But the thing that never left me about that initial exchange with Sanjana is how thrilled she was that I responded to her message. The online business world can feel incredibly isolating—but all it takes is one message to shift the trajectory of your career & your perspective on the whole thing. Sanjana & I care deeply about welcoming new copywriters & sharing our experiences with them. So—copywriter or not—push play & get ready for a fantastic conversation! With this episode you’ll be able to: Discover how to break into the world of copywriting. Identify what type of copywriting you should start with. Learn how copywriters deal with Imposter Syndrome. Mentioned Resources: Copywriter Igniter The 5-Figure Leap Connect w/ Sanjana: Instagram Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Supercharge your podcast with SEO ! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) <a hr
Wed, January 24, 2024
Book Review: Stories That Stick
📲 Text me! (Seriously—just click this) Today: is book review day for Stories that Stick. So I shall begin with… a story. I grew up surrounded by old people—who happen to be AMAZING storytellers! But my stories… always lacked a little somethin’ somethin’. When I cracked into the world of copywriting—I was determined to not be a crappy storyteller! And this book, Stories that Stick, is one I wish I had many years earlier. In this book review, I’m paying special attention to what Kindra Hall shares about stories that I like to pull into my case studies. You’re not gonna want to miss it! With this episode you’ll be able to: Uncover the 4 elements all stories need (and the 4 story types all businesses need). Discover the framework I created to take me from scattered to stellar storytelling. Learn which elements & story type you should focus on when writing a case study. Mentioned resources: Stories that Stick Case Study Training Program Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) <a href='https://www.coachesandcompany
Wed, January 24, 2024
SEO for Button Copy & CTAs
📲 Text me! (Seriously—just click this) Do you ever find yourself wondering if SEO is important for button copy? Let me skip to the helpful part: yes. SEO plays a role in just about every single piece of copy and buttons are no exception. If nothing else, including keywords in your CTAs makes them pop more—makes them more fun to read—and therefore makes more people want to click on them! This is a short-n-sassy one, so press play & let’s get this show on the road! With this episode you’ll be able to: Uncover the hidden benefits of focusing on SEO with your calls-to-action. Discover the most basic way to include more keywords in button copy. Learn which CTAs are the most overused. Mentioned resources: 5-min keyword research tutorial SEO Basics Checklist Thanks for joining me on The Basic B podcast ! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify ! Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the M
Trailer · Tue, January 09, 2024
The Basic B Podcast Trailer
📲 Text me! (Seriously—just click this) The Basic B 🐝 podcast is anything but basic! It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass. Hosted by SEO & case study copywriting queen 👑 Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before they actually do). And now, she wants you to, too! No matter which episode you tune into—Short-n-Sassy, the solo series, or casual convos with guests—you’ll walk away with smart strategies, a pep in your step, & a smile on your face! If you know someone who could benefit from this podcast—send this to them! We don’t do shy around here. If we're not already friends, come say hi on Instagram ! Check out the official podcast web page here for more deets. And… I’ll talk to you soon, friend ❤️ ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...
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