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If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!

With this episode you’ll be able to:

• Discover the step-by-step method that will help you create a clear message.
• Learn the importance of using your clients’ words to explain what you do.
• Uncover how easy it is to create simple 1-liners for your marketing.

Mentioned Resources:
Crescent City (book 3)
Keyword Research Tutorial
Case Study Roadmap
Case Study Training Program

Related Case Study Interview Episodes:
Justin + SEO
Donna + SEO

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time

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(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

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