In last week’s episode, we talked about how to intentionally shape your personal brand experience or what it’s like to interact or work with you. This is part of strategic brand development that works the same whether it’s about developing a company’s brand OR your own personal brand. 

Anyway, that episode was so popular, and I heard from so many of you, that I decided to turn it into a three-part personal branding series. This is important for every stage of your career – whether you’re just getting started or whether you’ve reached the most senior levels because it ensures that you’re showing up as the person you’re intending to be. 

This is also the first thing we work on in my monthly membership, Next Level. Because before we start working on all the *external things* you want to change – your job, your boss, your career path – we start *first* with working on YOU. We define who you are, what you want, what you’re good at, what’s important to you, how you want to show up, how you present yourself, what it’s like to interact with you. How you see yourself. What you’re telling yourself about you. 

And we do this BEFORE we start making any external changes to your career or life. Why? Because no matter how many times you change jobs, bosses, or career paths – no matter how many businesses you start – you’re never going to get the things you want until you change YOURSELF. 

Until you define exactly what you want and what you’re great at and how you want to spend your time and what you value in a boss, culture or company, you’re always going to be chasing happiness. And you’ll always believe that it’s somewhere else. And while it very well *might* be somewhere else, sometimes – many times, actually – you can find the happiness and fulfillment you’re looking for right where you’re standing.

If I could tell you how very long and how very many job changes and city changes, I had to go through before I realized that…Holy Moly. 

So, think of this three-part series as an inner exploration that makes all the outer success that you’re looking for possible. And trust me when I tell you it can save you time, money, heartache, frustration.  All of it.     

Anyway, last week’s episode was all about how you conduct yourself in the work environment. The personal brand experience you create when others work with you which goes a long way toward shaping your brand reputation, or the things you’re known for.  But today, we’re going to talk about a different aspect of personal branding and that is your personal brand positioning. 

Now in marketing terms, a brand positioning is defined as how a brand is *different from* its competition. Or another way to think about it is what its known for in the minds of customers. A lot of things go into this include what a brand is good at, known for and uniquely delivers.

And this is equally important when it comes to you. To *your* personal brand. Because in my experience of working with hundreds of people as either clients in my business or people I’ve led in my career, very few of them can articulate what they’re great at. And this is true across all career stages – even people at the very top of the organization.

Now, you might be wondering why this is a problem. Like, why isn’t it enough that I’m just good at the job I do? And my answer is that if you want to truly be fulfilled in your career – to max out your earning potential, to love what you do AND the people you do it with – you have to understand

Do you have a question you'd like to have addressed on the podcast? Want to give us some feedback or suggestions? Click here to send us a text.

Follow us on Instagram @thepurposefulcareer.
Learn more about Next Level, our monthly membership at https://www.thepurposefulcareer.com/nextlevel.