Podcast Insider
Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
Tue, March 25, 2025
Podcast Conference Roundup: Latest Trends & Events
Podcast Conference Roundup 2025 We’re diving into the current podcast conference scene—what’s happening, who’s attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions , Podfest Asia , and The Podcast Show London , we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and insider insights to help you decide which events are right for you—and how to make every conference count. Today’s Hosts: Todd Cochrane, MacKenzie Bennett, Mike Dell, Cathy Beuten, Aaron Hope, Dave Clements The Podcast Conference Lineup Who Attends? – Indie podcasters, major media companies, advertisers, tech innovators, and content creators. What’s the Real Goal? – Learning, networking, brand exposure, or just an excuse to party? 📢 Pro Tip: Not all conferences are created equal—some cater to beginners, while others focus on advanced strategies. TravelCon Recap with Aaron & Cathy Biggest Takeaways – Key trends and insights from travel-focused podcasts. Best Moments – Standout workshops, networking highlights, and industry discussions. Who Should Attend Next Year? – Is TravelCon worth it for podcasters outside the travel niche? 📢 Hot Take: Travel podcasts are evolving with immersive storytelling and new monetization opportunities. Podcast Movement Evolutions Preview with Mike & MacKenzie What’s New at Evolutions? – Industry insights, emerging tech, and creator-focused sessions. Sessions to Watch – Must-see panels and keynotes for podcasters at all levels. Networking & Events – The best ways to connect with podcasters, brands, and potential collaborators. 📢 Pro Tip: Podcast Movement Evolutions is one of the best places to stay ahead of new trends, tools, and monetization strategies. Podfest Asia & The Podcast Show London Preview with Todd and Dave Podfest Asia – How this event is shaping the future of podcasting in Asia. The Podcast Show London – Why this is a must-attend for international podcasters. Gl
Mon, March 17, 2025
How AI Enhances Creative Processes in Podcasting
How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas. Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create. Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain This is an exciting time for podcasters and content creators… How AI Enhances Creative Processes in Podcasting 1. AI and the Shift from “How-To” to “What-To” What was the “How-To”? In early podcasting, creators had to: Manually build RSS feeds. Learn complex audio/video editing. Invest in expensive software and equipment. Overcome a steep learning curve. The problem: Technical challenges took up too much time, limiting creativity. What is the “What-To”? Now, AI helps with: Brainstorming topics → AI can generate ideas based on trends and user preferences. Writing assistance → AI drafts scripts, outlines, and even refines writing style. Image & Video creation → AI generates visuals and edits videos quickly. Podcast automation → AI tools (like Blubrry’s services) streamline publishing and promotion. The result: Creators can focus on their ideas, message, and audience engagement instead of technical tasks. AI allows for more experimentation and creativity without being held back by logistics. 2. The Evolution of Podcasting and Content Creation Podcasting Then (2004-2005): Mostly tech-savvy creators due to technical barriers. Recording, editing, and distributing a podcast required expertise. Small niche audience, mostly early adopters. Podcasting Now: More accessible than ever → AI-driven services handle the majority of the work (record, upload, and distribute). Lower barrier to entry → No need for coding, XML feeds, or advanced editing skills. More diverse voices → AI has allowed anyone with ideas to start podcasting, regardless of technical
Mon, March 10, 2025
Mastering Podcast SEO: Strategies to Grow Your Listener Base
Hit play now and start optimizing your podcast for growth! Want more listeners to discover your podcast? It’s time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify. What You’ll Learn: ✔️ The key differences between Podcast SEO and traditional SEO ✔️ How to find and use the right keywords for your episodes ✔️ Best practices for writing SEO-friendly show titles and descriptions ✔️ The importance of transcripts, a podcast website, and structured data ✔️ How to leverage reviews, engagement, and link-building for better visibility Plus, we’ll share expert insights from SEO pros and proven strategies to boost your podcast’s ranking and attract new listeners. Whether you’re just starting or looking to refine your SEO approach, this episode is packed with actionable tips! Maximize Your Podcast’s Reach with SEO Strategies! 1. Understand Podcast SEO Basics A. How Podcast SEO Differs from Traditional SEO Audio vs. text: Traditional SEO relies heavily on text-based content. For podcast SEO, you must create written assets—titles, show notes, descriptions, transcripts—that search engines and podcast directories can crawl. Platform-specific algorithms: Apple Podcasts, Spotify, and other directories use their own algorithms and ranking factors. Optimizing for each platform is just as critical as optimizing for Google. Pro Tip (from Semrush): Treat each podcast episode like a web page, with its own optimized metadata and unique URL, so that search engines can better discover and rank each episode. B. Why Visibility Matters Attracting new listeners: People searching for topics in your niche can find you via Google or podcast directories—if you’ve optimized well. Building authority: High visibility and quality content help establish you as a trustworthy voice in your field. 2. Keyword Research for Podcasts A. Identifying Relevant Keywords Brainstorm topics: Think about your niche, audience pain points, and trending issues in your industry. Leverage SEO tools: Tools like Semrush, Ahrefs, Google Keyword Planner, or Keywords Everywhere can help you find relevant and high-traffic keyword phrases. Check competitor podcasts: Search for competing podcasts in your field; note what titles and descriptions they use, and see which keyword
Mon, March 03, 2025
Why 2025 is the Perfect Time to Start a Podcast (Even If It Seems Oversaturated)
2025 is a great time to start a podcast Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas. Join us as we break down the key factors that make this an ideal moment to get behind the mic. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell The Myth of Oversaturation How the boom in podcasting can actually work in your favor Why today’s listeners crave more specialized and personal content Hyper-Niche Advantages Finding and serving a very specific audience How drilling down on a topic can create a more loyal listener base Monetizing and collaborating within niche markets Continued Technological Improvements Lowering production costs and simpler editing tools High-quality mobile recording options Better distribution and analytics platforms making it easier to track success Growing Global Listenership Why podcasts are still expanding into international markets Potential for multi-language or cross-cultural shows Opportunities to reach new demographics that weren’t listening before Evolving Monetization Models Sponsorships, affiliate marketing, and subscription-based models Using membership sites or premium content to create sustainable income Why brands are doubling down on podcasts as a marketing channel Standing Out with Authenticity The power of genuine storytelling and human connection Differentiating factors: personality, format, and unique angles Cultivating an engaged community vs. chasing large numbers Low Barrier to Entry, High Creative Freedom Podcasting as a playground for testing ideas and formats Multi-platform promotion: How social media and video can amplify your message Simple steps to get started with minimal equipment and upfront costs<
Mon, February 24, 2025
Split Decision: How to End a Podcast Co-Host Partnership Gracefully
Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together. But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication. We’ll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we’ve got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you’ll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture. Today’s Hosts: MacKenzie Bennett and Mike Dell How to End a Podcast Co-Host Partnership Gracefully 1. Signs It’s Time to Part Ways with Your Co-Host Recognizing misalignment in goals, schedules, or creative vision Listener feedback and declining engagement as red flags Gut-check questions to ask before making the decision 2. Planning an Amicable Separation Setting up a proper meeting to discuss the break and next steps Reviewing your initial agreements (verbal or written) Keeping communication clear, professional, and empathetic 3. Handling Branding, Ownership, and Intellectual Property Deciding who owns the show name, social channels, and website Dividing past content archives fairly (music, artwork, etc.) Legal considerations: written contracts vs. verbal agreements 4. Managing the Transition with Your Audience How and when to announce the change to your listeners Crafting a consistent message across all platforms (podcast episodes, social media, newsletter) Maintaining listener trust and loyalty during transitional episodes 5. Navigating Emotional and Personal Fallout Handling personal feelings of loss or disappointment Best practices for preserving a positive relationship if possible Strategies for self-care an
Mon, February 17, 2025
Using Video to Elevate Your Podcast Promotion
In today’s episode, we’re diving deep into the power of video for podcasters. First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond. We’ll also explore YouTube’s incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you’ve ever wanted to document the behind-the-scenes of your recording process, we’ll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry’s tools for hosting and managing video, we’ve got you covered. Finally, we’ll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses. Today’s Hosts: Todd Cochrane and Mike Dell Using Video for Podcast Promotion 1. Why Video Matters in Podcast Promotion Benefits of adding a visual component to your marketing How short video clips capture attention on social media Impact on listener growth and brand recognition 2. Lights, Camera, Podcast: Setting Up Your Video Studio Equipment essentials: cameras, lighting, backdrops Budget-friendly vs. professional setup options Tips for achieving high-quality audio while filming 3. Repurposing Audio Content into Scroll-Stopping Video Clips Best practices for editing standout promotional clips Tools for turning audio snippets into visual “audiograms” Strategies for hooking viewers in the first few seconds 4. YouTube as a Discovery Engine for Podcasters Why YouTube is essential for discoverability Optimizing titles, descriptions, and tags for SEO Converting audio episodes into full-length video or highlight reels 5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond Deciding which platform(s) best fit your show’s demographics Engaging your audience on mobile-first platforms Cross-posting and scheduling to maximize reach 6. Going Live: Streaming Your Podcast for Re
Fri, January 31, 2025
Building a Profitable Podcast Strategy for Businesses
Special Edition of Podcast Insider ft. Paul Colligan In this special edition of Podcast Insider , Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan. Today’s Hosts: Todd Cochrane ft. Paul Colligan What Are You Trying To Do With the Show? There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective. Paul’s Four-Question Framework What do you want the show to do? How will you know it’s doing it? Is it doing it? How do we make it better? This simple system keeps you laser-focused on results rather than just cranking out episodes. Niche vs. Broad Podcasting Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions. Monetizing Without Major Downloads Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls. Interview vs. Solo Formats Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle. Production & Branding Match your show’s production level to the story you’re trying to tell. “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about. Repurposing Content Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work. Choosing the Right Consultant & Tools Avoid the pitfall of “podcast consultants” who overpromise. Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals. Takeaways Set Clear Goals Before You Launch Whether it’s lead generation, brand awareness, or direct reven
Thu, January 23, 2025
Unpacking Podfest: Insights and Encounters
Podfest 2025 Was a Blast After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don’t miss these takeaways from the show floor and beyond. We’ll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo. Today’s Hosts: Todd Cochrane and Dave Clements Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience You never forget your first podcast conference! Todd Cochrane Dave Clements Todd’s AI Session The importance of AI in podcasting. Where You Can Find Us Later This Year While Podfest Expo 2025 was fun, we can’t wait for these upcoming events as well! TravelCon – Tucson, AZ in mid March Podcast Movement Evolutions – Chicago at end of March The Podcast Show – London, England – End of May <a href="https://www.tixr.com/groups/podcastmovement/events/podcas
Fri, January 17, 2025
Quarterly Tasks For Your Podcast Success
(Originally aired Oct. 2024) Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We’ve got a whole list of quarterly tasks for your podcast success. Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience. Hosts: MacKenzie Bennett and Todd Cochrane Quarterly Podcast Tasks 1. Review Analytics Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience. Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth. 2. Reassess Content Strategy Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments. Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more. 3. Plan Future Content Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends. Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones. 4. Engage with Your Audience Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of. Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions. 5. Optimize Marketing and Promotion Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods. Collaborate and Cross-Promote: Reach out to othe
Thu, January 09, 2025
Podcast Criticism into Growth: Managing Feedback & Boosting Your Podcast
Maneuvering Your Podcast Criticism and Feedback into Podcast Growth It’s a new year and time for a new outlook on your podcast feedback. If you’ve ever run into criticism and what you’d consider negative feedback about your podcast, we’re here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy. Today’s Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato 1. How to Handle Negative Feedback: Understanding the difference between constructive criticism and unhelpful negativity. Steps to take when receiving critical feedback: Stay calm and avoid a defensive reaction. Evaluate the validity of the criticism. Turn feedback into actionable steps for improvement. Stories of podcasters who successfully turned negative feedback into positive outcomes. 2. Common Feedback Podcasters Face: Issues with audio quality, content structure, or engagement style. Listener preferences versus staying true to your creative vision. How to balance competing opinions while staying authentic. 3. When Feedback Becomes Something More: Criticism is an opportunity to grow and refine your podcast. Crises are moments where a response is essential to protect your brand and relationships. 4. Using PR to Boost Your Brand: How public relations can shape your podcast’s narrative. Building your brand image through consistent messaging and strategic partnerships. Tips for handling public relations crises or controversies gracefully. 5. Engaging Your Audience: Strategies to encourage constructive feedback and dialogue with listeners. Creating a feedback loop that involves your audience in your podcast’s growth journey. Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment. 6. Crafting a Positive Public Persona: Building a reputation as a responsive, audience-first podcaster. Turning your challenges into relatable stories that humanize your brand. Leveraging guest appearances and collaborations to bolster your credibility. 7. Success Stories & Lessons Learned: Examples of podcasts that overcame early criticism and became stronger. “The Rest Is History”: Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views. Case studies of how smart PR moves propelled a p
Thu, December 26, 2024
Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun
As we take some time off for the holidays we figured it’s time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there’s any cool features you didn’t know we offer that you can use in the upcoming New Year! Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. Media Mastering: Professional audio processing by Auphonic. Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org. Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-
Thu, December 19, 2024
Podcasting’s Year in Review: Trends and 2025 Predictions
In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come. Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell 2024 Recap: Trends That Shaped 2024: Emerging podcast categories that gained traction. The role of AI in podcast creation and promotion. Growth of video podcasts and hybrid formats. Everyone talking but lots of investment Little return for most Average podcaster is not seeing growth Unless they have a serious video strategy Shifts in listener demographics or behavior. Monetary Insights: Changes in podcast ad revenue and sponsorship trends. Growth of subscription-based podcasts and private feeds. Platforms or networks that paid out the most to creators. Rogan renewed Tech & Tools: Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools). Improvements in analytics or monetization tools. Cultural Moments: Podcasts that drove major cultural conversations in 2024. Milestones for diversity and inclusion in podcasting. Looking Ahead to 2025: Predicted Trends: Potential new podcast genres or formats. TikTok ban in America From TikTok to YouTube? Back to Instagram? The increasing importance of community-building and listener engagement. Advancements in personalization and AI-driven podcast recommendations. Monetization & Business: Predictions for ad revenue growth or challenges. New monetization models for creators (e.g., blockchain, NFTs). The role of corporate sponsorships and branded content. Listener Experience: Innovations that may improve accessibility and discoverability. Trends in interactive podcasts or gamification. Challenges to Watch: Navigating audience trust amidst AI-generated content. Competition with other forms of media for attention. How regulatory changes might affect podcasting gl
Thu, December 12, 2024
Optimizing Podcast Length: Balancing Depth and Engagement
Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Don’t focus on a specific time length of your episode, take this advice and decide what works best for you and your audience. Optimizing Podcast Length Pros of Shorter Podcast Episodes Higher Engagement: Short, digestible episodes reduce drop-off and fit busy schedules. Consistent Production: Faster to produce, allowing for frequent, reliable uploads. Easy to Repurpose: Ideal for social media clips and mini-episodes to attract new listeners. Lower Production Effort: Less editing and quicker publishing, especially helpful for beginners. Focus on Key Points: Encourages concise, impactful content, ideal for quick tips and updates. Cons of Shorter Podcast Episodes Limited Depth: Restricted ability to explore complex topics fully. Lower Perceived Value in Some Genres: Can lack the immersive experience expected in storytelling genres. Reduced Monetization: Fewer ad opportunities, which may limit revenue. Frequent Content Planning: Requires consistent topic ideas, which may lead to burnout. Less Listener-Host Connection: Less time for building rapport, potentially limiting fan loyalty. Pros of Longer Podcast Episodes In-Depth Content: Allows for comprehensive storytelling, deep dives, and detailed discussions, enhancing engagement. More Monetization Opportunities: Supports more ad spots and attracts engaged listeners likely to support premium content. Stronger Listener-Host Connection: Builds rapport with listeners through extended time for personality and humor. Flexible Content Structure: Enables multiple segments and content styles, providing variety within an episode. Higher Retention for Loyal Fans: Appeals to dedicated listeners, fostering a sense of community and encouraging word-of-mouth growth. Cons of Longer Podcast Episodes Higher Production Time and Cos
Thu, December 05, 2024
Ultimate Holiday Gift Guide for Podcasters
Tis the season to gift your podcast obsessed loves ones with their favorite gear. Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout). Today’s Hosts: Mike Dell and Todd Cochrane Take a Look at Blubrry’s Ultimate Holiday Gift Guide for Podcasters 1. Quality Microphone: Microphones are a very personal thing. We would suggest a dynamic mic. SM7B, M7, RE-320, Rode Podmic or the ATR2100X. 2. Pop Filter/Windscreen: Good at reducing plosive sounds (like “p” and “b” noises) that can distort audio. A simple, affordable add-on that makes a big difference in sound quality. 3. Headphones: A great set of wired headphones (not wireless) are a great gift! Audio-Technica ATH-M50x: Closed-back design provides accurate sound monitoring without audio bleed, making them ideal for editing and live recording. Other great options include the Sony MDR-7506, known for clarity and comfort. 4. Portable Audio Recorder: Zoom H5 or H6: Compact, portable recorders that are excellent for capturing high-quality audio on the go. They’re great for recording interviews, live shows, or backup audio. 5. Microphone Boom Arm: Rode PSA1: A versatile and sturdy boom arm that keeps the microphone stable and easy to position, reducing desk vibrations and clutter. Heil PL-T2 is a bit more expensive, but it’s the gold-standard for mic booms. 6. Podcast Editing Software: Both of our suggestions are subscriptions so get a yearly subscription. Adobe Audition: Industry-standard editing software with powerful tools for mixing and mastering audio. Great for podcasters who want to fine-tune their episodes. Descript: An innovative editing software that makes audio editing simple by transcribing and allowing edits through text. 7. Acoustic Panels: Foam or fabric-covered panels help dampen room sound and prevent echo, making audio recordings cleaner. Perfect for podcasters with a home studio. 8. Laptop Stand: Helps keep the workspace ergonomic and organized, reducing neck strain and providing better airflow for the laptop. Look for options that are adjustable and portable. 9. Custom
Thu, November 21, 2024
Unlocking New Listeners: Innovative Podcast Marketing Techniques
Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques! Today’s Hosts: MacKenzie Bennett and Todd Cochrane Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement: 1. Interactive and Personalized Audio Clips Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging. 2. AI-Powered Recommendations and Voice-Activated Marketing Podcast AI Tools: Blubrry’s podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands. 3. Collaborative Playlists with Other Podcasters Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of
Fri, November 15, 2024
Celebrating Gratitude and Community in Podcasting
It is unofficially the holiday season and today we’re here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters. Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett Here are some ideas to create a Thanksgiving Give-Back theme: 1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved. Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference. Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached. 2. Give Back Through Special Listener Content: Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going. Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme. Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience. 3. Thanksgiving Giveaways and Contests: Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show. “Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This pro
Fri, November 08, 2024
Boost Your Video Podcast Quality with Expert Editing Tips
Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet! Today’s Hosts: Mike Dell and Todd Cochrane Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product. Here are some tips to streamline the process and enhance the quality of your video podcast: 1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software. 2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes. 3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement. 4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtl
Fri, November 01, 2024
Tales from the Podcast Crypt: Navigating Nightmares in Podcasting
Happy Halloween from Podcast Insider! Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls. Dave’s Podcasting Missteps Interview fail: forgot to hit record on a Geek This! interview with a filmmaker. Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role. Mike’s Customer Horror Stories “Be Everywhere” strategy gone wrong: a customer juggling multiple podcast hosting platforms. Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity. Lessons Learned Always check your equipment before recording. Stick with a single, consistent RSS feed to avoid confusion and delays. If moving to a new website platform, consult Blubrry support for a smooth transition. What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community? Listen now to discover how to turn these horror stories into useful podcasting tips! 🎙️ Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group .
Thu, October 24, 2024
Overcoming Podcasting Paralysis: Tips and Tricks
Today’s Hosts: Mike Dell and MacKenzie Bennett There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them. By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis. Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them: 1. Fear of Failure or Rejection Self Doubt and Fear of Negative Feedback Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity. 2. Technical Challenges Lack of Knowledge and Fear of Technology Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities. 3. Time Commitment Perceived Time Burden and Balancing Other Responsibilities Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed. 4. Financial Concerns Cost of Equipment and Ongoing Subscription Fees Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs. 5. Content Uncertainty Not Knowing What to Talk About and Lack of Audience Clarity Overcome it by: Planning topics ahead and focusing on subjects you’re passionate about to create consistent, engaging content. 6. Perfectionism Striving for the Perfect Setup and Overplanning Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start. 7. Imposter Syndrome Feeling Unqualified and Comparing to Established Podcasts Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience. 8. Fear of Being on the Microphone Stage Fright and Voice Insecurities Overcome it by: Just do it. Practicing reg
Thu, October 17, 2024
Essential Podcasting Gear for 2024: What You Need and What You Don't
Audiosigma’s Podmobile In today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech! Today’s Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day. Microphones The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend: Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80 Can use USB or XLR RØDE PodMic USB: $199 Can use USB or XLR Shure MV7+ USB/XLR: $275 Can use USB or XLR Electrovoice RE320 XLR only: $299 Requires an XLR mixer or interface Heil PR40 XLR only: $349 Requires an XLR mixer or interface Shure SM7B XLR only: $399 Requires an XLR mixer or interface Requires a decent pre-amp Electrovoice RE20 XLR only: $450 Requires an XLR mixer or interface Requires a decent pre-amp We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don’t let friends podcast with a blue yeti. Mixers and Interfaces You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something li
Thu, October 10, 2024
Unlocking the Power of Visual Podcasting with Pod2Vid
In this episode, we explore our latest innovation, Pod2Vid , a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey! Today’s Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane With YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers. Why Use Pod2Vid? Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability. Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience. Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability. Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage. How Pod2Vid Works Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start. Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include: Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast’s content. Upload Your Own:
Fri, October 04, 2024
Quarterly Tasks For Your Podcast Success
Consider what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today’s recommendations would work best for you and your podcast to not only be easier for you but better for your audience. Today’s Hosts: MacKenzie Bennett and Todd Cochrane It’s the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success. Quarterly Podcast Tasks 1. Review Analytics Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience. Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth. 2. Reassess Content Strategy Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments. Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more. 3. Plan Future Content Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends. Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones. 4. Engage with Your Audience Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of. Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions. 5. Optimize Marketing and Promotion Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods. Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences. <
Thu, September 26, 2024
Blubrry's Milestone: Two Decades of Podcast Industry Leadership
In this special episode of Podcast Insider , Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services. The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you’re a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world. Today’s Hosts: Todd, Barry, Brian, Cathy and Mike The Biggest Takeaways: Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one. The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services. AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial. Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment. Blubrry Podcasting Resources: Blubrry Podcasting – Explore Blubrry’s suite of podcasting services Podcast Insider Blog – Stay up to date with Blubrry’s latest news and insights PowerPress Plugin – A WordPress plugin for podcast publishing Todd Cochrane’s Geek News Central site – A personal reflection from Todd on Blubrry’s journey Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group . The best place for support with any Blubrry product or service is our ticket system . Tickets give the whole team access vs. direct emails or calls. General podcasting disc
Thu, September 19, 2024
Top 10 Worst Pieces of Podcast Advice and Why
Replacing the Bad Podcast Advice with the Good Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different. Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast. Todays Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn’t Matter” Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don’t Bother with Editing, Raw is Real” Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don’t Need Show Notes or a Website” Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners fo
Thu, September 12, 2024
Enhance Your Podcast Strategy with Smart Content Repurposing
Best practices for repurposing your video for your podcast Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing! Why Repurposing Video for Podcasting is a Smart Strategy • If you make video content, it is an efficient use of that video in some way for your audio podcast. • Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch. • Creating multiple touchpoints for your brand. • Enhancing SEO through video and audio formats. Types of Video Content to Repurpose • Webinars or Live Streams (long-form content). • YouTube or Rumble videos (how-to guides, tutorials). • Interviews, guest appearances, and virtual panels. • Social media videos (Instagram Lives, TikTok, Facebook, etc.). Best Practices for Converting Video to Podcast Audio • Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video. • Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio) • Add New Intros/Outros for the audio version • Add custom context for podcast listeners who weren’t part of the video experience. • Adapt Content for an audio Podcast Audience • Describe any visuals that may not make sense in an audio format. • Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners. Tools and Techniques for Efficient Repurposing • Software options for converting video to audio (like Audacity, Descript). • Using AI tools to generate show notes, transcriptions, or social media posts based on video content. Repurposing Beyond Just the Audio • Tell the audience in the video and audio versions that the episode exists in both formats and how to find each. • Share clips on social media platforms (short video snippets or audio teasers). • Include both formats in newsletters. • Encourage cross-promotion between video and audio platforms. Common Pitfalls to Avoid • Ignoring audio quality in video recordin
Thu, September 05, 2024
When to Use Private and Premium Podcasting
We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you. Private and Premium Podcasting Use Cases Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium . Today’s Hosts: Todd Cochrane and Mike Dell We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website. Why You Should Use Private or Premium Podcasting by Blubrry Private podcasting offers a highly secure method for communicating with your team members effectively. Use cases: Proprietary business information for companies and organizations Employee communication (instead of memos) Membership information for an organization or club Training videos and other information for onboarding employees or members Pros: More secure Dedicated app for listening/viewing content Dedicated page (PWA) for listening/viewing content More control over who listens Cons: Higher cost The inability to subscribe in “normal” podcast apps Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material
Thu, August 29, 2024
Networking and Navigating Industry Events: Tips from the Pros – PCI 411
In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week. Recent Experience – Mike opens with insights from the Podcast Movement conference in Washington, D.C. Flexibility at the Event – Todd underlines the value of adaptability for spontaneous engagements and social events at conferences. Real-Life Examples – Mike talks about gaining listeners by attending a niche event related to his “Fast Food History” podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach. Building Credibility and Network – Importance of press passes highlighted. – Todd mentions a successful networking example with GoPro at CES. Practical Tips for Industry Events – Wear comfortable shoes. – Stay hydrated and manage health. – Be prepared but open to new opportunities. Networking Importance – MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights. Production and Content Creation Insight s – Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed. Advice for New Conference Attendees – Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing. Looking Forward – It’s good to start with local events and progress to national conferences. – Invite listener engagement through upcoming events and their website for more resources. Episode Conclusion – Todd encourages maximizing conference experiences for personal and podcast growth. <div class="entry-content
Thu, August 22, 2024
Podcasting Websites: Your 2024 Guide to Success
Podcast Websites: What Do You Need in 2024? As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners. Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website. Today’s Hosts: Mike Dell and Todd Cochrane Reasons for a Podcast Website: A central hub for your show – Moonbase Alpha! There is no better place to send your listeners than YOUR site. If you disappear from one of the apps, people know where you are. SEO Feeding the search engines is going to help you get found when someone searches your subjects and guests. Allows you to write better show notes that can be found by the search bots. Branding Having your own website gives you total control over your branding. Engagement Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show Monetization Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads Extra content Blogs Video Transcripts Additional resources Analytics (web) You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site. A place to put… Your podcast player(s) Episode Archive or playlist player Expanded show notes Contact info Announcements Merch store Ads Your services/products Why you might NOT want a website Short on Time Maintaining a website CAN take some time Technical Skills Not everyone is cut out to build a website, But it’s not as hard as you might think Cost
Thu, August 15, 2024
Deep Dive into Blubrry’s Thrive Bundle Features
The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Here are some key benefits of Blubrry’s Thrive Bundle: Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art. Social Captions: Crafts platform-specific promotional content to extend your reach. Clip Highlights: This feature will allow the creation of promotional clips for social media. Dynamic Ad Insertion: Enables pre-roll, allowing you to monetize your content more effectively. Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts. Advanced Podcast Metrics: Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies. Listener and Subscriber Data: Unique metrics to track your show’s growth and adjust strategies accordingly. Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends (Blubrry Podcasting) (Blubrry Podcasting). Event Tracker: Coordinate critical dates for your podcast and how it affects your stats. Quicklinks Features: Customizable links to direct your audience to various destinations such as your website, donation pages, and more. Enhanced engagement features including external hyperlink support and analytics tracking (Blubrry Podcasting) (Blubrry Podcasting). Apple Podcast Reviews Integration: View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media (Blubrry Podcasting). Thrive Is Included in August For the entire month of August all of our thrive features are available to any hosting customer We are constantly adding new features to the Thrive Bundle Affordable after the fact, for an additional $10 a month Overall, the Thrive Bundle aims to streamline your podcast production and
Thu, August 08, 2024
Blubrry's Event Tracker for Podcast Milestones
Tracking Podcast Milestones Just Got Easier with Blubrry’s Event Tracker In this episode, we dive into Blubrry’s latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning. Today’s Hosts: Mike Dell and MacKenzie Bennett Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it. Overview of Blubrry’s Event Tracker 1. Benefits of the Event Tracker Calendar Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place. Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases. Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity. 2. How It Helps Podcasters Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance. Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics. Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases. 3. Practical Tips for Using the Event Tracker Calendar Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes. Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, t
Thu, August 01, 2024
The Art of Podcasting from Anywhere: A Traveler’s Guide
Take Your Podcast With You Welcome to another episode of the Podcast Insider , where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you’ll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we’re here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you! Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow: Packing for a remote recording Setup for a remote recording For Solo Recording Equipment Portable Recorder or Computer (Phone would work too but not as well) Microphone USB dynamic mics are best (ATR2100, Q2U or something like that) Headphones Windscreen if you are going to be outdoors Don’t forget your cables and adapters! Mic stand or mount if you need one Camera, lights and mount if you are doing video Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview). Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording. For Multi-host Recording Same sort of equipment as solo, but add to it for more than one host or guest If in-person co-host or guest Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in) Using one mic for two or more people CAN work, but is not as good as having one for each person. If Remote co-host/guest: Make sure you have the best internet connection you can. Wired internet is better than Wifi or hot spotting your phone Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud. Todd discusses m
Fri, July 26, 2024
AI and Copyright Laws: What Podcasters Need to Know
Offering insights into the implications of using AI-generated content. Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright. Tune in to learn how to protect your work and stay ahead in the industry. Today’s Hosts: Mike Dell and guest Barry Kantz Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content. Legal Considerations with AI and Copyright: Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human. The discussion references the famous “monkey selfie” case (Naruto v. Slater), which set a precedent that only humans can hold copyrights. Practical Advice for Podcasters: All podcasters should modify AI-generated content to make it their own and avoid potential legal issues. This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying. The Role of AI in Content Creation: Growing use of AI in generating show notes, images, and even music. AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright. Future of AI in Podcasting: The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation. Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance. Final Thoughts: By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable. Blubrry highly encourages podcasters to stay informed about legal developments and make informed de
Thu, July 18, 2024
How to Use Visual Elements to Market Your Podcast Effectively
In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms. Today’s Hosts: MacKenzie Bennett and Aaron Hope 1. Social Media Graphics Why Use Them: Grab attention quickly in crowded social media feeds. Convey key information about your podcast episodes. Increase share-ability and engagement. How to Use Them: Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen. Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers. Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts. Tools to Use: Canva Adobe Spark Pablo by Buffer 2. Promotional Videos Why Use Them: Videos are highly engaging and can convey more information in a short time. They help to build a stronger connection with your audience through visuals and sound. How to Use Them: Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments. Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience. Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast. Tools to Use: Capcut Wave.video Adobe Premiere Rush iMovie 3. Audiograms Why Use Them: Combine audio clips with visual elements to create engaging content. Easily shareable on soci
Fri, July 12, 2024
Missing Pieces: How to Fill the Gaps in Your Podcast's Success
In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast’s success and listener engagement. Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast. 8 Potential Gaps Holding Back Your Podcast’s Success 1. Marketing and Promotion: • Strategies for effective social media marketing • Leveraging SEO for podcasts • Collaborating with other podcasters for cross-promotion • Utilizing email newsletters to engage listeners • Paid advertising options and best practices 2. Audience Engagement: • Techniques for increasing listener interaction • Running contests and giveaways • Creating a community around your podcast (e.g., Facebook groups, Discord servers) • Responding to listener feedback and incorporating it into episodes 3. Technical Aspects: • Advanced audio editing tips • Best practices for remote recording • Upgrading your podcasting equipment • Troubleshooting common technical issues • Backup strategies for recordings and files 4. Content Creation: • Brainstorming unique episode ideas • Structuring episodes for maximum impact • Storytelling techniques for podcasters • Incorporating multimedia elements (e.g., video, live streaming) • Scripting versus improvisation: finding the right balance 5. Monetization: • Different monetization models (ads, sponsorships, merchandise, Patreon) • Approaching potential sponsors • Pricing and negotiating sponsorship deals • Creating exclusive content for paying subscribers • Financial management for podcasters 6. Analytics and Growth: • Understanding podcast analytics and metrics • Tracking and improving listener retention rates • Strategies for growing your listener base • Analyzing competition and finding your niche • Using feedback and data to improve your content 7. Legal and Ethical Considerations: • Understanding copyright and fair use in podcasting • Contracts and agreements with guests and collaborators • Ethical interviewing and content creation practices • Handling sensitive or controversial topics responsibly 8. Personal Development: • Time management and productivity tips for podcasters • Maintaining creativity and avoiding burnout • Continuing education and staying updated with industry trends • Networking with other podcasters and industry professionals • Setting and achieving podcasting goals We’
Thu, July 04, 2024
Secrets to Consistent Podcasting Success
The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule. Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success. Here Are 11 Tips to Help You Podcast Consistently 1. Set Clear Goals: Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating. 2. Create a Content Calendar: Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons. 3. Batch Recording: Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week. 4. Engage with Your Audience: Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going. 5. Collaborate with Others: Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area. 6. Continual Learning and Improvement: Invest in your skills by learning more about podcasting, audio editing, marketing, etc. Improvement can be a great motivator as you see the quality of your podcast enhance over time. Listen to podcasts (Like this one) and others that report about what is going on in podcasting. Sign up for podcasting newsletters. Take an audio editing class or watch YouTube videos about the editing software you are using. Attend relevant topic conferences and podcast events <str
Thu, June 27, 2024
Innovative Podcast Tools You Didn't Know About at Blubrry
We have been busy! Today let’s go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer. Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Podcast Directory: Promotes your podcast in a large directory. MyCast: This service combines all your subscriptions into one RSS feed. A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription
Thu, June 20, 2024
The Potential of Video Podcasting
Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling. When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex. Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform. Here are some things to think about if you are going to do a video podcast: Technical Setup Quality Equipment: Invest in a good camera, microphone, and lighting. Editing Software: Use reliable video editing software to ensure high-quality production. Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed. Note: Video files are much larger than audio files. Content Preparation Script/Outline: Prepare a script or outline to keep the podcast organized and engaging. Consistency: Maintain a regular schedule for releasing episodes. Target Audience: Know your target audience and tailor content to their interests. Recording Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions. Testing: Test your equipment and settings before recording to avoid technical issues. Backup: Always have a backup recording to prevent data loss. Post-Production Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections. Video can be more challenging to edit than audio. If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order). Branding: Add
Thu, June 13, 2024
400th Episode of Blubrry's Podcast
We’ve got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what’s next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey! Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the prior episodes of all the prior podcasts, but it’s close enough 🙂 Cathy and Todd reflect on attending the Podcast Show in London in May Different names of this podcast Blubrry community podcast – Just about anything, no schedule. PowerPress Podcast – MacKenzie interviewed PowerPress and Blubrry users – Weekly(Ish) Your Podcast – Todd and Mike talked about deep subjects around podcasting – Weekly(Ish) We combined PowerPress Podcast and Your Podcast into Podcast Insider – The current show with Mike, Mac and Todd weekly Todd has been a podcasting pioneer for 20 years Inaugurated into the Podcaster Hall of Fame in 2015, wrote the first book on podcasting Humble beginnings – Started with just Todd in 2004 and then brought on other staff in 2005 and then added more full-time employees in 2015 and have continued down that road. We want to extend our deepest gratitude to each and every one of you who have been part of this incredible journey. Your support, feedback, and enthusiasm have been the driving force behind our success. We’ve shared countless stories, learned valuable lessons, and built a community that thrives on the passion for podcasting. Here’s to the next 400 episodes and beyond—continuing to innovate, inspire, and celebrate the world of podcasting together. Stay tuned for more exciting content, and as always, happy podcasting! The best place for support with any Blubrry product or service is our ticket system . Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group . Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com
Thu, June 06, 2024
Unleashing Control Over Your Podcast Platform with WordPress and PowerPress
Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we’ll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it’s in your hands. If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility! Here are the main pros and cons of being your own podcast platform. Pros 1. Control and Customization Full Control: You have complete control over your content, layout, and feed settings. Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings. 2. SEO Benefits SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines. Increased Visibility: Proper SEO practices can increase your podcast’s visibility, attracting more listeners. 3. Integrated Website Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience. Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes. 4. Monetization and Analytics Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site. Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content. 5. Community and Support Large Community: WordPress has a large community of users and developers, providing extensive support and resources. Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional. Cons 1. Technical Knowledge Required Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners. <
Thu, May 30, 2024
Podwheels with Greg Thompson
The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson. Greg Thompson Since its launch in 2016, Thompson’s show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking. Check out the Podwheels network here Find his Podcaster of the Month article here The best place for support with any Blubrry product or service is our ticket system . Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group . Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com
Thu, May 23, 2024
Innovative Ad Strategies for Podcasters: A Deep Dive
Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team’s expert advice on this topic can helps with actionable insights and advice to elevate your ad game. Discover how to transform your advertising approach to stand out in the ever-competitive podcasting industry. Two Main Types of Podcast Ad Strategies: 1. Dynamic Ad Insertion (DAI): (Programmatic) This allows podcasters to insert ads into their episodes dynamically, so different listeners might hear different ads depending on factors like location, listening platform, or time of day. This flexibility means that ads can be more relevant and timely. 2. Content Insertion: You manually set this up to insert ads, promos, intros, outros, and other such content. It’s less dynamic than DAI as it’s the same for everyone who listens during the time period set in the system. Ad insertion technology offers podcasters a variety of ways to enhance their podcasts and monetize their content effectively. Here are some key uses of ad insertion tech in podcasting: Time-sensitive Advertising: Podcasters can insert ads that are relevant only for a certain period, such as promotions for an upcoming event or a sale that is about to end. After the event or sale, they can replace the ad with another without altering the original content of the podcast. A/B Testing: With ad insertion technology, podcasters can test different ads to see which performs better with their audience. This can be done by alternating between different ad versions across different episodes or even within the same episode over time. Improved Listener Experience: By using ad insertion, podcasters can place ads in natural breaks within the content, making the listening experience less disruptive. This strategic placement can help maintain listener engagement and reduce the likelihood of listeners skipping ads. Back Catalog Monetization: Podcasters can monetize older episodes by inserting new ads into them. This makes the entire catalog a potential source of revenue, not just the latest episodes. Tiered Subscription Models: Some podcasters offer ad-free versions of their podcasts to subscribers while using ad insertion to monetize the free versio
Fri, May 17, 2024
From Listeners to Fans: Crafting Content That Pays Off
Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well. Here are several ways podcasters can offer exclusive content to their paying subscribers: Bonus Episodes: Offer additional episodes that are available only to paying subscribers. These could include deeper dives into topics discussed in regular episodes, interviews with special guests, or entirely unique content not available in the main feed. Early Access to Episodes: Allow paying subscribers to listen to episodes before they are released to the general public. This early access can be a significant draw for dedicated fans who eagerly anticipate new content. Ad-Free Listening: Provide an ad-free experience for subscribers, which can make listening more enjoyable and streamlined. Extended Episodes: Offer longer versions of regular episodes with extended discussions, additional segments, or uncut interviews that non-paying listeners don’t get to hear. Behind-the-Scenes Content: Share insights into the podcast production process, including planning sessions, bloopers, and discussions about how episodes are put together. This type of content gives listeners a sense of involvement in the creative process. Exclusive Q&A Sessions: Host live or recorded Q&A sessions where paying subscribers can submit questions. These could be about the podcast content, general advice, or personal questions for the host. Interactive Content and Polls: Allow subscribers to vote on upcoming episode topics, guests, or other elements of the show. Engaging listeners in the content creation process can increase their investment in the podcast. Member-Only Community Access: Create a private forum or chat group, such as on Discord or Slack, where subscribers can interact with each other and the hosts. This community aspect can be a strong incentive for fans to subscribe. Exclusive Merchandise: Offer merchandise like t-shirts, mugs, or stickers that are only available to paying members or at a discounted rate compared to general availability. Special Events: Invite subscribers to exclusive online or in-person events such as live recordings, meet-and-greets, or workshops. Personalized Messages or Content: Provide personalized shout-outs, birthday messages, or other personalized cont
Fri, May 10, 2024
Cross-post Strategies for Podcaster Collaboration
A Rising Tides Raises All Ships As the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we’re diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other’s content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their podcasting allies. Today’s Hosts: MacKenzie Bennett and Todd Cochrane Cross-post Strategies for Podcaster Collaboration Guest Appearances: One of the most common forms of collaboration is inviting a podcaster from another show to be a guest on your podcast and vice versa. This exposes both podcasts to each other’s audiences, potentially increasing listenership. Co-Hosting Episodes: Occasionally co-hosting episodes on each other’s platforms can mix things up for listeners and offer fresh perspectives and discussions, which can be particularly engaging and attract followers from each host’s base. Cross-Promotions: Podcasters can agree to promote each other’s shows. This could be through shout-outs during episodes, sharing each other’s content on social media, or including links in newsletters. It’s a simple yet effective way to reach new listeners who trust the recommender’s tastes. Content Collaboration: Working together to produce content, whether it’s a series, a special episode, or a segment within an episode, can blend the strengths and unique styles of each podcaster. This might involve thematic discussions, debates, or joint investigations. Community Events: Hosting live events, whether online or in person, can generate buzz and deepen engagement with audiences. These events can include live podcast recordings, Q&A sessions, or meetups, providing an interactive experience for listeners. Social Media Takeovers: Allow a fellow podcaster to take over your social media accounts for a day or vice versa. This can add variety to your content and introduce your audience to new voices and styles. Shared Resources: Pooling resources such as editing software, studio space, or marketing tools can reduce costs and increase production quality. Collaborators can also share knowledge and skills in these areas to enhance each other’s podcasts. Joint Ventures: Launching a new podcast together that combines the unique elements of each host’s existing podcasts can attract listeners from both audien
Thu, May 02, 2024
Podcast Statistics: What is Important
Todd and Mike sprinkle bits of advice about what podcast statistics that podcasters should pay more attention to as well as the ones that are less crucial to creators overall understanding of their success. Podcasters should focus on key statistics that reflect their unique goals and aspirations instead of getting caught up in every available metric. Remember the importance of not stressing over stats but focusing on consistency and quality of the content to ensure steady growth and audience retention in the long term. Today’s Hosts: Mike Dell and Todd Cochrane Podcast statistics can be an important way of measuring your podcast’s success. Depending on your goal, stats can give you insights that can help you adjust your show’s content and marketing strategy. What to Look For In Your Podcast Stats Aka these are the important podcast statistics in our opinion 😉 Listener Growth Rate: See how your show is growing (or not) over time, indicating the podcast’s appeal and reach. Download Numbers: (Per Episode) Provides a direct metric of how many times episodes are being downloaded (or listened to), reflecting the podcast’s popularity. Advertisers and Potential guests are most interested in per-episode downloads. Total downloads and downloads over X amount of time, for the whole show are interesting, but not super important. Retention: This includes the average listening duration and episode completion rate, which help understand how much of an episode listeners consume. Demographic Information: (This is not directly measurable in stats, but it can be done with a survey.) Insights into listeners’ age, location, and interests can guide content creation and marketing strategies. Subscriber/Listener Counts: The number of dedicated listeners who subscribe to receive updates or automatic downloads, indicating a stable listener base. This is sort of an unknowable stat, but there are ways to get a good idea. Check a single episode and see what the downloads were in the first 3 days or so. Also check for “mobile apps” in the apps section. Most of those will be “subscribers or followers” in the first 3 days or so. Use Blubrry’s Thrive bundle to add the listener/subscriber graph Trending Graphs: This gives you a snapshot of how your podcast is doing over time. An upward trend means it’s growing. On Blubrry stats, you can see
Thu, April 25, 2024
Creating a Podcast Website: Must-Have Features and Tips
In today’s episode, we will delve into the podcast website must-have features, from selecting the perfect theme and SEO plugins to incorporating an effective audio player. Join us as we discuss the elements your podcast website needs, how to integrate social sharing, and tips to enhance your website’s user experience for your listeners. Today’s Hosts: Mike Dell and MacKenzie Bennett Creating a website for your podcast involves incorporating several essential tools and features to ensure functionality, audience engagement and SEO. Podcast Website Must-Haves RSS Feed Setup: Configuring an RSS feed specifically for the podcast, which enables the distribution of episodes to various podcast directories and platforms like Apple Podcasts, Spotify, and other podcast apps.. Integrating a Robust Podcast Player: Embedding a reliable podcast player that allows visitors to listen directly from the website. The player should support all episodes, offer play/pause functions, and track progress. The right player lets your listeners enjoy your content effortlessly on your site. SEO Optimization: Implementing search engine optimization techniques to increase the website’s visibility and ranks well, attracting more listeners via search engines. Episode Archive: A well-organized archive or library where visitors can browse through past episodes, categorized by date, topic, or guest. Search Functionality: Implementing a search bar to help users quickly find episodes or content based on specific keywords or themes. Subscription Options: Providing clear options for visitors to subscribe to the podcast via different platforms or email to receive updates on new episodes. Blubrry’s PowerPress provides a simple, pleasing subscribe widget. Effective Social Media Integration: Links or buttons to share podcast episodes on social media platforms, and widgets to display recent social media posts related to the podcast. Be sure to make it easy for your audience to share your episodes and increase your podcast’s reach. Contact Information: A dedicated section for contact information, encouraging listeners to engage, provide feedback, or send inquiries, possibly including a contact form. About Page: Include an informative about page detailing the podcast’s mission, the hosts, and the background story to help new visitors understand more about the podcast. Mobile Responsiveness: Ensuring the website is fully functional and looks good on mobile devices, considering many users mig
Thu, April 18, 2024
Landing a Job in Podcasting: Insider Tips
Sharing practical tips for landing a job in podcasting Whether you’re a seasoned audio engineer or a passionate storyteller looking to break into the industry, this episode is packed with valuable advice from top insiders.We uncover necessary skills, the dos and don’ts of applying, and how to make your resume stand out. Long-standing Blubrry employees share our experiences to help you turn your podcasting aspirations into a rewarding career. Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Finding a job in the podcast industry involves a mix of networking, skill development, and strategic job searching. Here are some steps and tips to help you navigate your way into a podcasting career: 1. Define Your Interests & Leverage Podcast Skillset As a podcaster you already have skills (Assuming you didn’t pay someone to do these things for you) Managing your RSS feed and distribution Show planning Show production (recording and editing) Producing show notes / posts Marketing the podcast Recording Editing audio/video 2. Build a Portfolio Create Your Own Podcast: This is a great way to gain hands-on experience and showcase your abilities. Contribute to Existing Podcasts: Offer to work (even as a volunteer initially) on existing podcasts to gain experience and build your portfolio. 3. Networking Social Media and Forums: Engage with podcast communities on platforms like Reddit, LinkedIn, and Twitter. Join discussions, ask for advice, and share your work. Events and Conferences: Attend podcasting workshops, conferences, and meetups to network with industry professionals. 4. Utilize Job Platforms Podcast-Specific Job Boards: Websites like Podjobs.net, Inside Podcasting, and the Podcast Movement’s job board are good places to find industry-specific listings. General Job Websites: Don’t overlook general job platforms like Indeed, LinkedIn, and Glassdoor. Use keywords related to podcasting to find opportunities. Company Websites: Always check the podcast companies’ websites career center. We at Blubrry occasionally need people and will post the jobs on our site. 5. Pitch and Apply Strategically Customize Applications: Tailor your resume and cover letter for each application to highlight the most relevant skills and exper
Thu, April 11, 2024
Exclusive Podcasts: Innovation or Industry Setback?
Exclusive Content Has the Capability to Reshape the Podcast Industry Companies like Spotify, Wondery, and Luminary have invested in exclusive podcasts, contributing to a more competitive environment. Blubrry, on the provider side has also started offering Premium podcasting subscription plans content creation for our podcasters. Are these efforts worth it for the podcast industry? These directory platforms offer unique content to their subscribers, with Luminary, for instance, providing exclusives featuring well-known personalities and charging a monthly subscription fee. This move towards exclusive content not only diversifies the podcasting ecosystem but also pushes platforms to innovate and improve their offerings to attract and retain listeners. These platforms offer unique content to their subscribers, aiming to stand out through exclusives with high-profile personalities and utilizing subscription-based models to thrive. Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett How the drive for exclusive podcasts is affecting creators, listeners, and the platforms themselves. Content Differentiation and Quality Improvement: Exclusive content platforms often strive to distinguish themselves through high-quality, unique programming. This competition can drive overall improvements in content quality across the industry, encouraging creators to innovate and invest more in production values. Audience Fragmentation: Exclusive deals can lead to audience fragmentation, where listeners are spread across multiple platforms, each requiring separate subscriptions. This fragmentation could make it challenging for listeners to access all their favorite content without subscribing to multiple services, potentially leading to subscription fatigue. Increased Monetization for Creators: Platforms that offer exclusive content deals often provide substantial financial incentives to creators. This influx of resources can enable creators to produce higher-quality content and potentially expand their operations, but it might also create a divide between creators who secure exclusive deals and those who don’t. Discovery Challenges and Opportunities: Exclusive platforms may offer better discovery tools and marketing support for their content, helping some podcasts reach larger audiences. However, the exclusivity could also limit discovery opportunities for those podcasts outside of the platform, potentially stifying their audience growth. Innovation in Content and Distribution: The push f
Fri, April 05, 2024
On the Road with Blubrry's Podcast Pioneers
A recap of the Mid-America Trucking Show and Podcast Movement Evolutions, featuring an interview with our April Podcaster of the Month, Cheryl Jones In this enlightening episode of our podcast, Todd and Mike recap their experiences at two conferences they attend in March: the Mid-America Trucking Show and Podcast Movement Evolutions . Getting into the the details of these conferences, buzzing with innovation, inspiration, and insightful exchanges. They share their experiences with keynote speeches that set new directions for the future of podcasting and reflect on the informative and inspiring conversations with today’s creators speaking on some of our latest releases, specifically Vid2Pod and PAI, our Podcast AI Assistant . This episode packs in valuable takeaways, trend predictions, and behind-the-scenes glimpses from some of the industry’s most anticipated gatherings. Don’t miss out on this comprehensive recap that promises to fuel your passion for podcasting and perhaps, inspire your next big idea. Today’s Hosts: Todd Cochrane and Mike Dell Mid-America Trucking Show More commonly called, MATS Mike attended this show to talk with truckers who want to or have a podcast Spoke with people about Vid2Pod for YouTubers that want audio podcasts as well One of the networks with Blubrry is PodWheels powered by Radio Nemo A massive conference overall Podcast Movement Evolutions More B2B than other podcast events Had some great conversations with partners, potential partners and organizations that are or will be doing podcasts Onboarded a Vid2Pod show
Fri, March 29, 2024
Podcast Vid2Pod & Widgets
In today’s episode of Podcast Insider hosts Todd Cochrane and Mike Dell discuss the new tools released by Blubrry Podcasting: Widgets & Embeds, and Vid2Pod. Widgets and Embeds are aimed at improving engagement with audiences and Vid2Pod makes it incredibly easy for video creators to also become audio creators. The first of these services, Widgets and Embeds, offers a seamless integration of podcast content into websites and blogs. This tool allows podcasters to effortlessly share their episodes on various platforms, providing listeners with easy access to their favorite shows. With customizability and user-friendly design at its core, the Widgets and Embeds service ensures that podcasters can maintain their brand’s aesthetic while reaching a wider audience. The second service, Vid2Pod, is a game-changer for podcasters looking to tap into the power of video content. This innovative feature simplifies the process of converting video content into podcast format, opening up a new realm of possibilities for content creation. Vid2Pod addresses the growing demand for versatile content consumption, allowing listeners to enjoy their preferred podcasts in whichever format they choose, be it audio or video. By bridging the gap between video and podcasting, Blubrry’s Vid2Pod service is set to revolutionize the way we think about content creation and distribution in the podcasting world. Let’s delve into these new features from Blubrry Podcasting. Today’s Hosts: Todd Cochrane and Mike Dell Widgets & Embeds Been available for about two weeks, if you haven’t tried these widgets and embeds out yet you can find them under Show – Manage – Widgets from the sidebar in the Podcaster Dashboard. PodRoll Recommends podcasts similar to yours
Thu, March 21, 2024
Podcasting 101, Blubrry’s Podcast AI Assistant – PCI 388
This week we released our latest tool for podcasting, our very own Blubrry PAI – Podcast AI Assistant. In this episode we go into detail on how our new artificial intelligence feature for Thrive Bundle customers completely changes the way they prepare for, publish and promote their podcast. This new podcast AI tool is a game-changer for our creators and we promise will simplify the podcasting process, saving all involved precious time and energy that can be devoted to your podcast recordings. Today’s Hosts: Todd Cochrane and Mike Dell Last week we talked about the Thrive Bundle at Blubrry. Now, the REST of the story. Blubrry AI Release Blog Post Blubrry PAI Podcast AI Assistant Info Page Blubrry Thrive Bundle – The only way to get our AI tool is by purchasing our hosting add-on Features of Blubrry PAI, Podcast AI Assistant Pre-Show, Episode Planning Features Topics suggestions Guest questions Will generate show flow content Post-Show, Episode Podcast Production Transcript Show title suggestions Show summary to use for show notes or more Bullet points Episode artwork Chapters (Podcasting 2.0) Social Production Social media captions Promotion email content Coming Later Highlight Clip Creation We’ve always got more up our sleeve. Want a specific feature, be sure to let us know. Join us for a Blubrry PAI Platform Walkthrough Thursday, April 4th, at 5PM EST. Register here. <img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-89522" src="https://blubrry.com/wp-content/uploads/2024/03/Blubrry-PAI_logo-300x97.png" alt="" width
Thu, March 14, 2024
Podcasting 101, Blubrry Thrive Bundle
The Thrive Bundle from Blubrry is designed to empower podcasters of all levels. From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement. Today the team unpacks each component of the bundle and why it’s a steal for anyone looking for that extra dose of podcasting power. Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Introducing the Thrive Bundle Pricing: An affordable add-on at just $10 a month to your existing plan. Features of the Thrive Bundle Dynamic Ad Insertion Pre-roll: Automate the insertion of ads or promos at the start of your episodes to promote previous episodes, events, or sponsorships. Expanded Episode Listener Comparison: Analyze five episodes against trending ones to understand listener uptake and engagement. Listener and Subscriber Data: Track your audience growth with new statistics distinguishing between listeners and subscribers. Average Daily Plays (ADP): A unique metric offering insights into show growth and back catalog consumption. Quicklinks: Enhance audience engagement with customizable links, donations, and analytics. Podcast 2.0 Features: Leverage the latest podcasting standards for a richer listener experience. Apple Podcast Reviews: Promote your show’s success with easy social media sharing of listener reviews. Extra Metrics Episode Comparison Estimated Audience Average Daily Plays The Value of Quicklinks Simplify audience engagement and support through donations, all while tracking effectiveness with Google Analytics. <st
Thu, March 07, 2024
Podcasting 101, Blubrry Pro Hosting
Take your show to the professional level In today’s episode we are taking a close look at the benefits of professional podcast hosting — more so than using a reputable podcast hosting platform — but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust support and switching process. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell Part of our Podcasting 101 series that dives into what podcasters can expect in their creative journey. Main Features of Pro Hosting Blubrry offers a sophisticated pro hosting offering that meets podcasters needs for businesses and organizations, educational institutions, government entities, networks, and creators with large files such as video content creators. Hosting with unlimited bandwidth Advanced Stats Websites: Free managed WordPress Site included for each RSS feed PowerPress Monetization: Dynamic Ad Insertion and Programmatic Advertising Network Showcasing Tool, example: www.techpodcasts.com Sub Accounts for teams Any size show – video and audio FTP, scalable plans, automatic payments Learn more about Blubrry’s Pro Hosting. Pro Hosting Pricing Starts at $100 a month, which includes 1 podcast (show), statistics and free WordPress Site. Additional shows within the plan are a monthly fee of $10/per show. Extra Pro Services</stron
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