2025 is a great time to start a podcast

Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas.

Join us as we break down the key factors that make this an ideal moment to get behind the mic.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell

The Myth of Oversaturation

• How the boom in podcasting can actually work in your favor
• Why today’s listeners crave more specialized and personal content

Hyper-Niche Advantages

• Finding and serving a very specific audience
• How drilling down on a topic can create a more loyal listener base
• Monetizing and collaborating within niche markets

Continued Technological Improvements

• Lowering production costs and simpler editing tools
• High-quality mobile recording options
• Better distribution and analytics platforms making it easier to track success

Growing Global Listenership

• Why podcasts are still expanding into international markets
• Potential for multi-language or cross-cultural shows
• Opportunities to reach new demographics that weren’t listening before

Evolving Monetization Models

• Sponsorships, affiliate marketing, and subscription-based models
• Using membership sites or premium content to create sustainable income
• Why brands are doubling down on podcasts as a marketing channel

Standing Out with Authenticity

• The power of genuine storytelling and human connection
• Differentiating factors: personality, format, and unique angles
• Cultivating an engaged community vs. chasing large numbers

Low Barrier to Entry, High Creative Freedom

• Podcasting as a playground for testing ideas and formats
• Multi-platform promotion: How social media and video can amplify your message
• Simple steps to get started with minimal equipment and upfront costs

Future-Proofing Your Brand

• Positioning yourself as a thought leader in your niche
• Building relationships and networking through podcast interviews
• How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.)

Key Takeaways for Listeners

• Despite a seemingly crowded market, there’s a massive appetite for new, specialized shows.
• Advances in tech and the global growth of podcasting create unique opportunities in 2025.
• Authenticity, hyper-niche content, and community-building can help your podcast stand out.
• Monetization models continue to diversify, making it easier to earn income and sustain your show.
• Starting now means you’ll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online t