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• Wondercraft has launched Ad Studio, which writes, translates and produces studio-quality audio ads. We gave it a go today to create an ad for Podnews; you can hear it within the press release. It joins tools like ENCO’s SPECai, Futuri’s SpotOn and Adthos.
• The New York Post reports that Spotify’s five-year contract with Bill Simmons ends in early 2025, and that he may leave the company, though that’s “incorrect and idle speculation” according to a Simmons spokesperson. Spotify bought The Ringer in Feb 2020.
• Triton Digital’s Sharon Taylor writes about the integration of brand-suitability tool Sounder, which the company acquired in March. She talks about the perils of being mis-categorised, and the benefits of a brand-safety tool being built-in to a podcast host. (Podcast Movement Booth 504)

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