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Above: The Aarthi and Sriram Show, “a show on optimistic conversations with people building and creating new products and technologies”, advertising in London Heathrow Airport in July.

• One of the oldest public radio podcasts, This American Life, has launched a premium subscription version of the show, citing a collapse in the podcast ad market. “We’re doing this out of necessity,” says Ira Glass in an email: “the ad market’s changed a lot in the podcast industry and it has affected nearly everyone making shows like ours.” He added: “we expect our ad revenue to be a third less than what we brought in just a few years ago”. The branding is “This American Life Partners” - Glass also suggested other names of “This American Lifeboat” or “This American Life Support”.
  • This American Life switched to ad sales by National Public Media from August. It had been represented by the New York Times.
  • The show is using Supercast and Apple Podcasts to handle subscriptions.
  • The staff page on This American Life lists 36 people on the team.
• Ignite Creator Studios has launched PODignite, a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development.
• The 4th annual Anthem Awards has announced its finalists. Among this year’s finalists include podcasts such as The Black Fatherhood Podcast; On Purpose with Jay Shetty; How to Fix the Internet; Going Wild with Dr. Rae Wynn-Grant; Bonus Babies; and more.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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