Full Episode Page: Make Your Business Core Values Sticky (NickBerry.info)
Also check out the Building a Sticky Business Culture Using Five Key Checkpoints blog post.

'The Business Owner's Journey' Episode Overview

How do you establish the culture you want in your business?  How do you maintain (defend?) it?  

Nick Berry shares five essential checkpoints for creating awareness and reinforcing a strong business culture - and then making it 'sticky', so it lasts.

Learn how to address common business culture problems by leveraging core values, leadership messaging, hiring processes, performance reviews, and the "culture infusion cycle". These five checkpoints can transform your business culture, ensuring alignment with your core values and fostering a positive work environment.

Key Takeaways

• Core Values: Establish clear and memorable core values that guide behavior within your organization.
• Leadership Message: Communicate the business vision and values regularly to keep them top of mind.
• Hiring Process: Integrate core values into every interview and onboarding session to ensure cultural alignment.
• Performance Reviews: Evaluate employees on their adherence to core values during performance reviews.
• Culture Infusion Cycle: Implement a system of consistent activities to reinforce core values at all levels of the business.

Quotes from the Episode

• "Your culture exists whether or not you are intentional about guiding it, so if you haven't defined it, chances are it's not going the direction you would want."
• "Performance reviews should evaluate adherence to core values." 
• "The culture infusion cycle turns values from words on a wall into daily practices."

Resources Mentioned

• Download: Five Checkpoints for Values and Culture One-Sheet  

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

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