The Business Owner's Journey

[Ep.6] Kiri Masters (Pt 2): Strengthening Your Personal Brand

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June 10, 2024 7:00pm

25m

Full Episode Page:  Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers

Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years

Episode Summary:
In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it. Kiri emphasizes the importance of reframing thought patterns and beliefs about oneself and personal branding. Kiri also addresses Nick's aversion to social media and suggests finding a channel that suits his personality and audience. 

Takeaways: 

  • Personal branding is a mental game that requires reframing thought patterns and beliefs about oneself.
  • Avoid calling yourself an expert or thought leader; let others recognize and label you as such.
  • Find a social media channel that suits your personality and audience.
  • Both a personal brand and a company brand are important for success.

Where to Find Kiri:

Get all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources Mentioned In This Episode' section here

🔗 Redesigned.Business    
If you have a business that's not hitting the next revenue tier like it should... You might have a design problem.  
Your business was originally designed to survive, not scale.  
Now it needs a redesign, to break free of the operational inertia and finally scale.  
So the next revenue tier feels intentional and repeatable, instead of... unreachable.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

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