One Stanley Thatcher pioneered cider science on his farm and vouched for innovative methods of apple growth and cider production, and as the industry followed suit, so too did several generations of the Thatcher family to grow an iconic brand.

As Martin Thatcher, Managing Director and 4th generation cider maker, prepares to pass the baton to daughter Eleanor, currently a Fermentation Supervisor, they join Liz & Leila on “It Runs In The Family” to share how the family’s love, care and attention has helped to develop their now 500+ acre operations.

Martin and Eleanor also discuss the complexities of growing a team with the same strong values as the family members themselves, the sense of pride in the previous generations and the risks they took, and much more.

This episode covers:

• How a generations-old business generates new ideas
• Focusing on organic development, and treasuring their talented team members
• Measuring your success by the generation that follows you
• The particularly arduous task of recruiting for a family business with strong values
• Keeping work and family life/disputes separate

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/