The sibling dynamic is one laden with turbulence, care, and connection in equal measure. Developing the level of emotional intelligence and maturity to translate this family partnership into a business one requires remarkable growth and evolution - the ‘Sauna Twins’ behind Finnmark Sauna are a perfect exhibition of exactly that.

Finnmark Sauna’s Max & Jake Newport are the Director of Design & MD behind the venture honouring Finnish sauna culture through their passionate love of the practice. The pair join us this week to discuss the values that drive the industry-leading team, their appreciation for holistic wellbeing, and how the twins connect to their business’ mission & successes.

This episode covers:

• Adjusting from a standard sibling relationship to forming a business partnership
• How Finnish culture inspires Jake & Max’s drive to deliver the experiences that they themselves enjoy
• The down-to-earth involvement that sees the twins muck in anywhere within the business
• Encountering the difficult challenges that come with rapidly outgrowing their initial processes

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/