Often the most authentic businesses come from solving problems that you have to face already. Such is the caring foundation from which the siblings behind Squirrel Sisters, Gracie and Sophie Tyrrell, grew their award-winning, no added sugar snack brand. 

Gracie’s love of baking sugar-free alternatives to Sophie’s favourite snacks birthed a business 6 years strong, with products you’ll find in Waitrose and Holland & Barrett.

The road’s not been easy though - listen to this week’s episode of It Runs In The Family to hear the blood-boiling hurdles they’ve overcome, from running a lean operation and punching with the big brands, to boldly walking away from insolent investors.

This episode covers:

• Converting a hobby into an exciting, growing business
• Transitioning from seeing each other as siblings to Co-Founders too
• The shocking gender issues they’ve overcome just to break into the market
• Drawing & blurring the line between work and home life

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/