Outdoor adventure and playtime is an essential element to any child’s development, so a natural passion for play should be a core value for any outdoor play manufacturer. Such a passion couldn’t be stronger than in Plum Products, whose family are as much the owners as they are the product testers!

Having been a playtester for his parents when he was young, the 2nd generation Managing Director Paul Schaffer has a global wealth of experience and the drive to provide the incredible experiences he was afforded by his parents - the Founders of Plum.

Discover the parental trust behind Paul’s transition into the MD role, how his global experience has helped them expand overseas, and the emotional connection that motivates him more than any non-family business could.

This episode covers:

• How an emotional connection to the business drives family firms
• The alignment between the founding family and their teams
• Parental trust in handing their business down through generations
• Going global to spread risk with uncertainty in particular markets

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/