Welcome back to It Runs In The Family, returning in 2022 with a series first: a dynamic duo of cousins behind discovery platform Yard & Parish!

While Co-Founders Samantha Newell & Alesha Bailey may be cousins, their bond is so close that their complementary skills are akin to what we’ve seen from siblings.

Samantha & Alesha join us on episode 24 for a dive into their endearing sense of community for the independent, black-owned businesses they share with their users, how they’ve gained so much organic traction, and finding the right sources of finance to achieve their ambitious, culturally poignant goals.

This episode covers:

• The confluence of complementary skill sets between Samantha & Alesha
• Growing a sense of community with customers and vendors alike
• Finding the right investment that aligns with business values
• Building a brand upon a sibling-like relationship between cousins

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/