Chemical reactions form the basis for a few key aspects of Two Drifters Distillery: their carbon negative operations, deliciously crafted rum, and the love shared between its Co-Founders.Gemma and Russ Wakeham are the husband-wife duo whose belief that the world shouldn’t suffer as a result of their business has been central since before day one.The pair join us on It Runs In The Family to share their heartwarming story, how they’ve overcome challenges together, and why it’s paramount to set your end goal.This episode covers:<ul><li>Russ & Gemma’s passion for sustainability, demonstrated by their carbon-negative B Corp business</li><li>Moments of pride between married business partners</li><li>How Two Drifters has found its path through Covid</li><li>The importance of defining your end goal above all</li></ul>Links and references at: <a href='https://www.lizleanpr.co.uk/podcast/episode-thirty-one-two-drifters-rum/'>https://lizleanpr.co.uk/podcast-runs-in-the-family/</a>Liz Willingham: <a href='https://www.instagram.com/lizzielean/'>https://www.instagram.com/lizzielean/</a> <a href='https://www.linkedin.com/in/liz-willingham-09273a3/'>https://www.linkedin.com/in/liz-willingham-09273a3/</a> Leila Willingham: <a href='https://www.instagram.com/leilawillingham/'>https://www.instagram.com/leilawillingham/</a> <a href='https://www.linkedin.com/in/leila-willingham-821530a1/'>https://www.linkedin.com/in/leila-willingham-821530a1/</a>

It Runs In The Family

The Rum That’s Saving The World with Co-Founders of Two Drifters Distillery, Russ and Gemma Wakeham #31

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the...