For a brand to be so well known to those outside its typical demographic is a sure sign that you’ve made a notable name that’ll last - among those in the world of tools is 103 year old Draper Tools.

The business is now in the care of 4th generation Directors Tom and Joe Draper, who join us on It Runs In The Family to share their close-knit culture, how they cover each other’s weaknesses, and when to hire a non-family MD to steer your ship.

This episode covers:

• Growing up around a business with gravitas around its name
• Trusting non-family members to write your business’ legacy
• The team’s mature approach to covering skill gaps and weaknesses
• Retaining the brotherly bond as Co-Directors
• The combination of personalities that helps reach better solutions

Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/