A universally loved product for all generations is a remarkable starting point for a business to go global, and an exciting reality for the Eriksson brothers behind Boxbollen.Jacob & Victor have developed a ‘PlayTech’ product earning celebrity endorsements from Khloe Kardashian, Steven Gerrard and Snoop Dogg, building out an infectious, TikTok-able appeal.The product’s fun factor is matched by the dynamic shared by this Co-Founding duo, who join us for a delightful episode of It Runs In The Family.This episode covers:<ul><li>The catalyst moment that launched Jacob & Victor’s brand</li><li>An offence & defence approach between the two</li><li>Going global with little-to-no tailored marketing</li><li>Developing a product with universal appeal</li><li>The impact of several incredible celebrity endorsements</li><li>Layers of strength and trust built on working with family</li></ul>Liz Willingham: <a href='https://www.instagram.com/lizzielean/'>https://www.instagram.com/lizzielean/</a> <a href='https://www.linkedin.com/in/liz-willingham-09273a3/'>https://www.linkedin.com/in/liz-willingham-09273a3/</a> Leila Willingham: <a href='https://www.instagram.com/leilawillingham/'>https://www.instagram.com/leilawillingham/</a> <a href='https://www.linkedin.com/in/leila-willingham-821530a1/'>https://www.linkedin.com/in/leila-willingham-821530a1/</a>

It Runs In The Family

Going Global by Accident, Generating Fun by Design with Boxbollen’s Co-Founders, Jacob & Victor Eriksson #62

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the...