The story behind Joe & Seph’s Gourmet Popcorn begins with a penchant for holiday gifts from the USA, and its latest chapter sees an iconic brand sharing natural flavours like no other. Among 4 family Co-Founders is Adam Sopher, whose role now as CEO sees him reside over a business proud to have secured investment and seen its products in Selfridges. We catch up with Adam on this week’s ‘It Runs In The Family’ to discover their delightful story. This episode covers:<ul><li>The business’ swift inception with the family’s appearance at a food show in 2010</li><li>How securing investment felt like validation of what they’d achieved so far</li><li>Shared family leadership evolving into a more structured approach</li><li>The combined skill sets of the family creating something special</li></ul>Liz Willingham: <a href='https://www.instagram.com/lizzielean/'>https://www.instagram.com/lizzielean/</a> <a href='https://www.linkedin.com/in/liz-willingham-09273a3/'>https://www.linkedin.com/in/liz-willingham-09273a3/</a> Leila Willingham: <a href='https://www.instagram.com/leilawillingham/'>https://www.instagram.com/leilawillingham/</a> <a href='https://www.linkedin.com/in/leila-willingham-821530a1/'>https://www.linkedin.com/in/leila-willingham-821530a1/</a>

It Runs In The Family

Taking the Reins of a World-Beating Popcorn Brand with Joe and Seph's Co-Founder & CEO, Adam Sopher #75

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the...