Jim De’Ath grew up with the great outdoors central to his childhood. Now it’s at the heart of his entire family and its business: Valley and Peak.Becoming the 2nd generation to work within the business, Jim’s sights are set on carrying a torch that’ll last for many generations to come…The way that the family has influenced the business is just as fascinating as the inverse, seeing the family dynamic evolve with the brand - we learn more about the fabulous family behind Valley and Peak on this week’s ‘It Runs In The Family’!This episode covers:<ul><li>How outdoor activity in Jim’s childhood fed into his business journey</li><li>Navigating huge life events alongside business demands</li><li>How working with family alters your dynamics and time together</li><li>The invaluable benefits of having trust in those leading around you</li></ul>Liz Willingham: <a href='https://www.instagram.com/lizzielean/'>https://www.instagram.com/lizzielean/</a> <a href='https://www.linkedin.com/in/liz-willingham-09273a3/'>https://www.linkedin.com/in/liz-willingham-09273a3/</a> Leila Willingham: <a href='https://www.instagram.com/leilawillingham/'>https://www.instagram.com/leilawillingham/</a> <a href='https://www.linkedin.com/in/leila-willingham-821530a1/'>https://www.linkedin.com/in/leila-willingham-821530a1/</a>

It Runs In The Family

The Adventurous Hearts Behind Valley and Peak with Sales and Marketing Director, Jim De’Ath #80

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the...