Content with Character on Steno.fm

Content with Character

Feeling overwhelmed by all the content and marketing advice out there? Want to run and hide (or melt) the second you think about what you "should" be doing on social media? Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.

Tue, March 25, 2025
How to (easily) Create Entertaining, Educational, Actionable Content
Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. In this episode, you'll learn my super simple content framework: Soil (Foundational) Water (Educational) Sunshine (Personal/Relatable) Wind (Promotional) You'll also learn how to give each and every piece you create a single job to do and a purpose! Inside this episode on creating entertaining, educational, and actionable content: The tried-and-true framework so you never have to overthink your content again Why you need to tell people who you are and what you do How those photos of your dog help people laugh, be entertained, connect, and relate to you What to share to help your community and clients How to reframe promotional content and calls to action if they feel uncomfortable How to give each piece of content a singular goal Structuring your content with a simple rinse and repeat method Experimenting and practicing to find what works And more! Resources & Links Mentioned: 👉🏻 EXTENDED SHOW NOTES The Dandelion Episode - Why I'm so obsessed with dandelions About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Stra
Tue, March 18, 2025
Keys to Being Conversational: without being unprofessional or unplanned
Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself! What does it mean to be conversational? 3 Myths on being conversational 10 Magical tips to finding your own conversational voice And more! Resources & Links Mentioned: My Brand Voice Solutions: Find Your Voice Podcaster Bundles , Brand Messaging Guides , Copywriting Services , Strategy Sessions About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, March 11, 2025
Your Brand's Imprint: Defining and living your distinct difference
Text Emily! What do you want to be known and remembered for? When it comes to business… The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. How do you want to be remembered and how do you want people to experience YOUR business? In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day! The tangibles of your brand's imprint The intangibles of the legacy you're leaving Weaving in small actions every day that create the lasting impact you desire And more! About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, March 04, 2025
How to Find Your Unique Brand Voice
Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU. Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers. Personality is the WHO in your communication. Aka the pilot steering the plane. Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here? In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours. 5 Reasons you may struggle to "find your voice" The difference between brand voice and personality What happens when brand voice and personality aren't aligned Examples on common brand voices and how they differ Tips on embracing YOUR brand voice And more! Resources & Links Mentioned: Your Brand Amplified Interview with Anika Jackson : Mastering Content Strategy with a balance of soil, water, sunshine, and wind My Brand Voice Solutions: Find Your Voice Podcaster Bundles , Brand Messaging Guides , Copywriting Services , Strategy Sessions About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com <a href='https:/
Fri, February 28, 2025
The Surprising Perks of Being Random (a lil' bonus episode for you)
Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! In this episode, I share three random insights on how mixing things up a bit led to: Deeper connection and better conversation Previously unseen correlations and insights New perspectives Growth opportunities And more! Never underestimate the power of being a little random every now and then. Randomness has its perks. Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself! About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, February 25, 2025
3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less
Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout. In this episode: 3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships Why sharing is caring How to engage and comment in a meaningful way Where and how to shoutout a small business owner And more! Resources & Links Mentioned: 👉🏻 EXTENDED SHOW NOTES About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, February 18, 2025
How Your Messaging Helps Set Boundaries & Achieve Your Goals
Text Emily! We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. In the episode: How setting boundaries supports your goals Where to consider laying the foundation in messaging on your website Things to consider in your proposals and contracts to avoid future headaches and miscommunication How your messaging can be your ever-evolving business partner And more! Resources & Links Mentioned: Content with Character Episode on Boundary-Setting About Me (aka Let's Connect) Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, February 11, 2025
Know, Like, Trust: Action Steps to Build KLT
Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it. In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away. Listen in to Start Building KLT : What does it mean for them to know, like, and trust you? Why does your business need to build the know, like, and trust factor? Keys to building the "know" Consistent steps to building the "like" Tips for cultivating the "trust" And more! Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES 👋🏼 Whalllleeeee, hello there! Let's Connect! I’m Emily Aborn, I’m a Small Business Copywriter , Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, February 04, 2025
Don't Make Them Cry to Get Them to Buy!
Text Emily! Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution. It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! Pain point marketing works and often grabs attention or raises alarm, but at what end? In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy. Inside this episode on pain point marketing: Why pain point marketing is perpetuated and used often My issues with pain point marketing and ethical red flags How to balance emotions, benefits, and empathy in your marketing without tapping on pain points and MORE! Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES Alice Karolina's episode on She Built This: How We Sell Matters Content with Character episode on Features vs. Benefits Let's Connect! I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, January 28, 2025
What's In it For ME? Focusing on Benefits vs. Features
Text Emily! On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important! In the episode: What's the difference between a feature and a benefit? Product features vs. service-based business features Product benefits vs. service-based business benefits Why benefits 3 Benefits of focusing on the benefits in your content and marketing An activity to try right away to discover hidden benefits of anything! And more! Resources Mentioned : My Substack: The elusive zipper poem! Content with Character Episode: Making Stories Work in Your Content Let's Connect! I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, January 21, 2025
Making Stories Work in Your Content
Text Emily! A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and marketing Telling a concise Origin Story and where to use it Telling Client Stories with 4 simple tips Telling your behind-the-scenes stories with more ease How to keep track of your stories and bring them to life 4 Questions to ask yourself before sharing your story And more! Resources & Links Mentioned 👉🏻 EXTENDED SHOW NOTES with story prompts/questions Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall The Ever-Relevant Origin Story: Content with Character Story Stash Workbook Let's Connect! I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, January 14, 2025
Just Say "No" to Bro Marketing
Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all! In this episode: What is "bro marketing"? What are some examples of bro marketing/sheisty marketing? What to do instead of sleazy marketing tactics Invitation for your own marketing review And more! Resources Mentioned: Alice Karolina's episode on She Built This: How We Sell Matters Andréa Jones Mindful Marketing Podcast Sarah Heeter's Big Brave Business Podcast (Apple link) Let's Connect! I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, January 07, 2025
Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business
Text Emily! Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. The key for me to both recover, get things done I want to, AND stave off the ever-looming overwhelm is to microdosing. I'm not talking about magic mushrooms or something, I'm talking about microdosing our business and marketing efforts. Can YOU Microdose YOUR Marketing? That's the question we'll set out to answer in this week's episode and show you some examples of HOW! We'll get into: What is microdosing and how can it apply to our business and marketing? What are some examples of microdosing in your marketing? What can happen when you microdose your actions in your business? And MORE! Links Mentioned TC Burr's YET Podcast (Apple Link) Let's Connect! I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me! Leave a Voicemail
Tue, December 31, 2024
4 Top Takeaways from 53 Podcast Guest Interviews
Text Emily! This past year, one of my main focuses was on podcast guesting. And focus I did. After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. This episode will help you if you're looking for more podcast guesting opportunities, want to be a better host, or are a business owner who wants to become a better collaborator in any capacity. Inside the episode: Why podcast guesting in the first place Improving your pitch by focusing on a human-to-human connection Filling content gaps with your unique approach to traditional topics Conversational tips for personalizing your interview How to gain confidence in your pitching and interviewing The truth behind the time, energy, and possibility in being a podcast guest And so much more! Resources & Links Mentioned Join Me Over on PodMatch (affiliate link*) Spotify Playlist with my guesting episodes Barb Davids' The Small Business Sweet Spot Podcast Suzanne Culberg's Interview with PodMatch founder, Alex Sanfilippo FREE Communities: Feminist Podcast Collective Podcast Guest Collaboration Community Podcast #findaguest #beaguest Community New England Podcasters About Me and Let's Connect! Book Your Content Strategy Session with Me! I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Text Me!</a
Tue, December 24, 2024
Do You Hear What I Hear? The 5 levels of listening
Text Emily! You probably don't need me to tell you that listening is key for relationships, business, and growth. Did you know it's ALSO important in your content and marketing?! Listening can help: 1. Build connection and relationships 2. Understand challenges, struggles, and needs 3. Assume less and make insight and information-based decisions In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of listening. I'll give you action steps along the way to improve your listening skills no matter which level you tend to camp out in. The five levels of listening: ignoring, pretend listening, selective listening, attentive listening, and empathetic listening How each of the levels plays out in our content, marketing, and business A tip or action to improve your listening at each of the levels Words to eliminate from your content and marketing And more! Resources and Links Mentioned Brené Brown's Unlocking Us podcast About Me & Let's Connect Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, December 17, 2024
4 Lessons Learned in 2024 to Inform Your Future Marketing
Text Emily! In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. We talk about: Why reciprocity is KEY in business, marketing, and collaborations The real truth about all those shiny ideas we come up with Top TIPS for amplifying your voice and content in the NY Asking for what you want in life and business And more! Resources & Links Mentioned: PodMatch - My FAVORITE Podcast Guest and Host Matchmaking Platform About Me & Let's Connect Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, December 10, 2024
Let's Talk Boundaries! Setting boundaries for life and business
Text Emily! I know, I know... setting boundaries is hard. You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drained. Boundaries help to preserve your capacity and keep you from overcommitting to too much or misaligned endeavors. In this episode, I give you practical steps to define the boundaries YOU need for life and business and how to stick to what you put into place. We get into: Why boundaries are important in the first place in life and business 5 Types of boundaries most commonly encountered in business 7 Steps to setting boundaries in the areas of: Time, finances, emotional energy, deliverables, and digital interaction Ideas for creating scripts when saying "no" feels impossible Additional resources and tools for sticking to the boundaries you establish Resources & Links Mentioned: Lisa Zawrotny's Positively Living Podcast Suzanne Colberg's The Nope Coach Podcast Hailey Page Magee, self-advocacy post on Instagram About Me & Let's Connect Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, December 03, 2024
Weathering the Social Media Storm: Navigating what to share when life happens
Text Emily! Leave a Voicemail Sometimes, there aren't words. And sometimes, it's OK not to have any. It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unfriend, pause, and NOT share everything you're thinking and feeling. Today, I want to get into an issue I've faced in my own business as I navigate marketing myself on social media when life gets lifey. I don't have the answers, but I can help you find your own answers to: What and when to share How vulnerable and personal to get Which conversations to engage in How to weather the storms on social media including hardship, grief, loss, family, relationships, politics, religion, toxicity, comparison, and so much more! Questions for You to Consider: How closely does this align with my brand's mission and core values? Does my client and customer base care about this? Do I need to address it with them? Am I prepared for potential backlash, and can I/my business handle the consequences? Will sharing this serve or benefit my customers or clients in some way? Am I sharing a unique/helpful perspective or adding to the noise? Why am I sharing this? Is this a one-time statement, or do I need to share about this consistently? How will I respond if people disagree or ask questions? Will I regret staying silent on this? Will I regret sharing this? Resources & Links Mentioned: Alesia Galati's Listeners to Leads Podcast with Guest, Cayla Merrill Dreamstorm 2025 Workshop with Rachel Krampe & Emily on Friday, December 13th About Me, Let's Connect! Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, November 26, 2024
Your Marketing Blueprint Made Easy(er)
Text Emily! Leave a Voicemail Do you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and now where to start? "It'll all be great, you just need a plan," they say... But how on earth are you actually supposed to make a content and marketing plan that you can execute and follow through on? Where do you start? What should you include? How specific and granular do you get? In this episode, I'm going to give you some ideas for planning content and marketing that you can apply for yourself. My hope is that it inspires you to plan for 2025 to be your best, most consistent, abundant year yet! In this episode: Reflecting on your 2024 to move forward more intentionally Conducting a marketing and commitments audit Planning 3 months at a time for content marketing success Alternative ways to apply your plan How to use AI to map out your marketing blueprint And more! Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES with all Reflection Questions and AI Prompts Alesia Galati of Galati Media, Host of Listeners to Leads & Successful Podcasting Unlocked Lindsay Dreyer of Venus Rising NH | Energy Work & Tarot Rachel and my upcoming planning workshop: DreamStorm 2025 About Me, Let's Connect! Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, November 19, 2024
Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!
Text Emily! Leave a Voicemail This week, we're diving into questions I get asked often as a marketing consultant and copywriter, as well as questions submitted by listeners like you! In this episode, I answer: How to confidently decide on and share a pivot in your business? Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more! How do you ACTUALLY build know, like, and trust? Is LinkedIn dead? Is blogging still a thing? Is Facebook cool? Reels vs. Stories - which should I focus on? Resources and Links Mentioned: Big thanks to listener, Julie Hartman for some of today's questions She Built This podcast episode on Leveraging Linkedin with Marietta Gentles Crawford 👉🏻 Extended Show Notes with Reflection Questions About Me & Let's Connect! Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, November 12, 2024
What a Tattoo Taught Me About Business
Text Emily! Leave a Voicemail Spoiler alert: I recently got my first tattoo! Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! Our clients feel overwhelmed by choices How to consider their decision-making process in what you share Building trust through responsiveness, clarity, and connection Even if we check all the boxes, they might still say no! You never know who's watching and waiting on every word Setting clear expectations for communication How to stand out amidst a noisy marketplace by being YOU And more! Resources Mentioned: Link to my Substack (sheer fun, you won't find business chat here!!) Recent Content with Character Episode: Four Buyer Mindsets to Consider in Your Business The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME About Me: Connect with ME! Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, November 05, 2024
6 Ideas to Make Marketing Less Dreadful
Text Emily! Many entrepreneurs and small business owners I talk to DREAD creating content. I hear all the reasons: You get stuck thinking of ideas You overthinking everything You feel overwhelmed by it You think you need to plan everything perfectly You think everything needs to be perfect, impactful, helpful, valuable, business-related You don't enjoy writing, recording podcasts, sending emails, posting to social media, [fill in the blank here with whatever YOU loathe] And more! In November (National Podcast Host Month!), we're keeping things light, bright, and FUN here on the Content with Character podcast. Today, we're kicking off the fun with 6 ideas to make content creation less stressful, more enjoyable, and far more FUN (yes, it's possible!) Join me in this episode for six ideas on making your marketing less dreadful and how it gets a lot more fun when you: Dance to the beat of your own drum Stop batching (or start batching!) Follow your curiosity and excitement Use stories from your everyday life and business Find a friend or loyal sidekick Use prompts 👉🏻 PLUS, a FREEBIE bonus download with my 20+ Content Writing Prompts to get you started on having more fun right away! Resources Mentioned 💃🏻 Emily's FREE, no-strings-attached Content Writing Prompts Download Bring New Life to Your Content episode of The Entrepreneur's Cafe with Erica Ross-Krieger Four Stories to Share in Your Content (Content with Character Episode from April 2024) Connect with Me! Need help to bring YOUR stories and Content some fresh life?!? Book a Content Strategy Session with Me HERE! Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack (for fun only!) Leave a Voice Mail for the Show Book a Strategy Session wi
Tue, October 29, 2024
4 Creative Ways to "Network" (fresh ideas for connecting with others)
Text Emily! Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business. We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships. Ahem, meeting people. If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum. Ready to get inspired and equipped for making new friends? Inside the episode: Why relationships and making connections matters (now more than ever!) Why I like to think outta' the box when it comes to "networking" How to use collaborations as a networking tool Why I LOVE podcast guesting (pro tip: I'm loving my experience with PodMatch!) Using social media creatively to connect with others Who makes a good fit for "micro networking" and how to apply it to your business It's ok to connect repeatedly with the same people! Consistency can build deeper relationships. And more! Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES Andréa Jones Mindful Marketing episode on The Dark Social Melissa Snow's Powerful Women Rising episode on How to Let Other People Network Like Humans Too Connect with ME! Text Me! Leave a Voicemail Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me: 🥾 Adventuring in the woods with my husband Jason, and our dog Clyde 🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!), 🛌 Or trying to sleep past 7am. I'm glad you're here and can't WAIT to learn all about YOU! Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack (sheerly for FUN!
Tue, October 22, 2024
Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
Text Emily! The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. In this episode, I apply this concept to content creation and what you're sharing in your marketing. Communication is KEY in this episode, as we dive into: The Four Gates of Speech: True, Necessary, Kind, the Right Timing Why ensuring what you're sharing is true is more important than ever Asking why before you post How to be kinder in your marketing Ideas for determining when to hold em' and when to fold em' And more! “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann Connect with ME! Text Me! Leave a Voicemail Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me: 🥾 Adventuring in the woods with my husband Jason, and our dog Clyde 🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!), 🛌 Or trying to sleep past 7am. I'm glad you're here and can't WAIT to learn all about YOU! Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack (for FUN!) Book Your Content Strategy Session with Me!
Tue, October 15, 2024
The Four Tendencies for Your Marketing
Text Emily! Leave a Voice Mail for the Show! We all face two both outer and inner expectations in life. Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner... Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc. How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achieving your goals and dreams. AND your marketing actions! In this episode, we get into Gretchen Rubin's Four Tendencies Framework and show you the strengths and weaknesses of being: The Upholder The Obliger The Questioner The Rebel We'll discuss how to determine which of the four tendencies is yours and some strategies and ideas for improving your outcomes! Resources Mentioned: Lisa Zawrotny (Productivity Coach who helps people using this framework!) Gretchen Rubin's Four Tendencies quiz 👩🏻‍💻 Gretchen Rubin's The Four Tendencies book 📚 My article on Substack about Marie Kondo-ing my tracking About Me & Let's Connect! 👋🏼 I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. Our little family (me, my husband Jason, and our dog Clyde) thrive in the backwoods of New Hampshire where we spend time hiking, reading, competing with Jeopardy contestants, and playing Crib Wars (IYKYK). Text Me! Leave a Voicemail Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Substack Book Your Content Strategy Session with Me!
Tue, October 08, 2024
Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
Text Emily! Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators . In this episode, I share four varieties of content creators, the four genius zones of business owners. My goal is to help you see and celebrate your main strengths and then expand your comfort zone ever so slightly as you add in new skills (and players) to grow even more. What you'll learn: 4 types of content creators: Pioneer, Producer, Professor, and Planner Key strengths and weaknesses to help you identify which zone of genius is yours Some ideas and strategies for speaking to each type and providing offerings that can help them overcome their challenges How to start taking steps to expand your comfort zone And more! Resources & Links Mentioned Terri Trespicio's article, " How to Grow and Expand without Leaving Your Comfort Zone " Brain Bump App A Web Designer, a Copywriter, and an SEO Strategist Walk into a Bar [LIVE] -hosted by Barb Davids of the Small Business Sweet Spot Podcast and Compass Digital Strategies: YouTube LIVE Premiering Thursday 10.10.24 at 10:30am (ET) LinkedIn LIVE Premiering Thursday 10.10.24 at 10:30am (ET) About Yours Truly: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you. Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me! Leave a Voice Message Things I'm loving right now (affiliate links): PodMatch - podcast guesting and hosting matchmaker! Honeybook - client man
Tue, October 01, 2024
4 Buyer Mindsets to Consider in Your Business
Text Emily! "Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing. We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers. In the episode: Introduction to the 4 Hidden Levels of Consciousness The marketing that appeals to Reactive buyers How to ensure you're speaking to Willful buyers and have offers to move them up the levels How to better connect with the Intellectual and Intuitive buyer types Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU. And more! Resources Mentioned: Pain, Problem, Solution: What are they feeling? Episode Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business" Connect with ME! Text Me! Leave a Voicemail I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book Your Content Strategy Session with Me!
Tue, September 24, 2024
The Perfect Blend: Art & Science in Your Business and Website
Text Emily! I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! Get out your favorite paintbrush and best beaker and let's dive in to learn: What a win-win-win collaboration in action looks like 5 Elements that work together for a successful business 4 Components of science to bring into your business and website 3 Artistic touches to sprinkle throughout business and website Additional ideas for blending art and science together as an entrepreneur And more! Resources and Links Mentioned: Guest Blog: A Successful Website Blends Art & Science Website Designers Mentioned : Alethea Copelas' Inspired Website Design (Wix) Robyn White, RDW Design Studio (WordPress) Jenny Belanger, Jenny-B Designs (WordPress) Lindsey Masterson, Cheetah Design Studio (WordPress) Teresa Schlup, Caffeine Creative (WordPress & Squarespace) SEO Resources: Small Business Sweet Spot Podcast with Barb Davids Barb Davids of Compass Digital Strategies Talk Copy to Me Podcast, Erin Ollila Robyn White of RDW Design Studio (SEO Audit) Let's Connect & About Me! Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... a Jeopardy contestant (from my couch of course), wife, and dog cuddler. I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with YOU! Leave a Voice Message Email: emily@emilyaborn.com<b
Tue, September 17, 2024
What to Do When You've Been "Phoning it in"
Text Emily! The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. Checking boxes without enthusiasm or excitement. In this episode: What phoning it in is and isn't Where we might be tempted to show up lackluster Why we sometimes mail it in How to bounce back and reinvigorate your approach And more! Links & Resources Mentioned : ✔️ My Strategy Sessions ✔️ Jenny Belanger's Website Design Made Simple Podcast Reflection Questions: Have I been mailing it in? If so, in what areas? How has it manifested? How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? When was the last time I felt truly connected to my work? What contributed to that feeling? What’s one area of my business that needs more attention and care? Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? Connect with Me: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you. Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking. Leave a Voice Message Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with ME! AzL6ETuoGPM1br7GAbWe
Tue, September 10, 2024
Adventures in Podcast Hosting (your frequently asked questions, answered!)
Text Emily! Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! Inside the episode: Should you start a podcast? Is the podcast market too saturated to fit yours? A few reasons to start your podcast How much time does it take to host a podcast and what kind of consistency should you maintain? Ideas for formatting your show, planning content, guest considerations And more! Resources & Links Mentioned: 🎙️ Alesia Galati's Listeners to Leads Podcast 🎙️ Mark Hirschberg's Episode on Listeners to Leads, " Escape the Social Media Hamster Wheel " 🎙️ PodMatch* 🎙️ Podcast Guest Collaboration Facebook Community 🎙️ Alesia Galati's Strategy Session About YOUR Podcast Host, Emily Aborn: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you. Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking. Leave a Voice Message Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with ME! *PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do.
Tue, September 03, 2024
Standing Out as a Podcast Guest
Text Emily! Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe. This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you! Specific highlights: The value of podcast guesting Who podcast guesting is for Who podcast guesting may not be for Where to find podcast guesting opportunities Pitching General guesting tips Collaborative reminders How I can help you be a podcast guest if you want more support And more! Resources and Links Mentioned (fair warning: there are a lot!) 🎙️ PodMatch* 🎙️ Fox Talks Business Podcast 🎙️ Podcast Guest Collaboration Facebook Community 🎙️ Book a Strategy Session with Me! 🎙️ My Spotify Guesting Playlist (as an example) About Yours Truly: Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you. Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking. Leave a Voice Message Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me! *PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am
Tue, August 27, 2024
Collaborating with Confidence (5 ideas to help you start taking action)
Text Emily! Collaboration is one of the best and most rewarding ways to build and grow your business. It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: The power of collaboration in your business The dark side of collaboration Ideas on what a collaboration can consist of 5 Reminders for confident collaborations Action steps to set your collaborations into motion right away! And more! Resources & Links Mentioned: Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!) Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery More episodes on collaboration: She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People! She Built This podcast: When Collaborations Go Awry Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility Content with Character podcast: The Four Agreements of Collaboration Content with Character podcast: Get Picky About Your Collaborations in Business Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram <a href='https://www.linkedin.com/
Tue, August 20, 2024
Firstborn Problems: How to Ask for Help (and what to consider before you do!)
Text Emily! Do you cringe when you have to ask for help as a business owner? Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: Administrative tasks Marketing and promotional guidance Creativity and design elements Strategic planning and development Event planning and coordination Legal and compliance needs Tech support and backend systems And more! Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities. This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for! I share: Why we often struggle to ask for help in the first place Where we might need help and what it can cost us not to ask 5 Best practices for finding the right help FREE and low-cost resources when seeking out for your business And more! Resources & Links Mentioned: My 104 Experiments Substack Jenny Belanger's Blog: Substack vs. Blogging on Wordpress Content with Character episode on Perfectionism School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask" NHSBDC Hannah Grimes Center for Entrepreneurship Keene, NH SCORE Let's Connect: Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love! Website Facebook Instagram LinkedIn <a href='https://www.
Tue, August 13, 2024
Step Aside, Perfectionism! We've got action to take
Text Emily! Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me... It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER. And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout. What would happen if we turn down the noise of perfectionism just 1%? In the episode, we explore exactly that as we get into: Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted) The upsides and downsides of being perfectionistic Three types of perfectionism that show up in our business How perfectionism can show up in marketing, collaborations, relationships, and beyond! Covert and overt perfectionism 6 Ideas to help you turn it down 1% at a time And more! Journaling Prompt (from Julia Cameron's Book The Artist's Way) What would I do if I didn't have to do it perfectly? What would I say if I didn't have to say it perfectly? Consider: Anything worth doing might be worth doing imperfectly (even badly) at first. Resources Mentioned: Becoming 7% Better Experiment (Emily's Substack Article) Content with Character Episode: How to Stop People-Pleasing in Your Marketing About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn
Tue, August 06, 2024
3 Essentials for a Bio that Sets You Apart
Text Emily! Does writing your bio feel overwhelming to you? Not sure where to start? You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer. I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..." In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether. I get into: The importance and power of a bio that sets you apart Some of the common reasons people struggle to write a bio The TRUE purpose of a bio Setting realistic expectations for your bio Creating a bio "Doc" to mold and shape your bios 3 Versions of your bio I recommend 3 Essentials to a great bio 3 Non-essentials to stop stressing about A few bonus tips to get you started Resources and Links Mentioned: 👉🏻 EXTENDED Show Notes Emily's Bio Builder Service (I'll do it for you for $175!) Andréa Jones Mindful Marketing Podcast 2023 Content with Character Episodes: How to Write About Yourself Is it About You? The About Page Debate How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!) My Bio and Let's Connect: Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and daily strives to earn the title of the world's best auntie and dog mom. Website Facebook Instagram Li
Tue, July 30, 2024
Unhack Your Marketing & Content Creation
Text Emily! Leave A Voicemail! Let's Un-hack that! Bio hacks, life hacks, business hacks... Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight. So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole! You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHacked In this episode: What does nature have to do with content creation and marketing? Using calming tools to improve your business and wellbeing How listening to yourself can help you pull out some of your most powerful words Giving your inner critic some time off with free writing / Morning Pages Depriving yourself of reading and consuming Why I started reading trashy romance books for two years straight Cleaning your digital and physical space for a clearer mind and calmer content creation And more! Resources and Links : Self-Hypnosis sessions I've tried and enjoyed: Karen Kenney Storytime Hypnosis Clear Minds Hypnotherapy Yoga Nidra: Yoga Nidra Caring for the Inner Child with Sarah Aborn Jayasara Yoga Nidra for Deep Rest Meditation: Insight Timer FREE meditation app Sam Harris Waking Up App (paid) Free Write: What are Morning Pages? About Me | Let's Connect! Leave A Voicemail! I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.<br
Tue, July 23, 2024
How to Know if it's Time to Let it Go
Text Emily! What do you do when you run out of steam? When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? What do you do when you’re just ready to move on, end an era, and let something GO? In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! In this episode: How the cycles of life inspire us to let go What era are you in? How do you know it's time to let something go? What are some ways to reinvigorate the steam? Things to try before you burn it down ROI isn't always financial 3 Rituals for letting go And more! Resources Mentioned: Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens" She Built This Episode on Ending an Era (airs 7/24) Questions for You to Consider: Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it? Do you simply need to do it differently and mix it up? Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help? Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever? Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe? Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem? Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart? About Me | Let's Connect Leave A Voicemail! I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game
Tue, July 16, 2024
3 Things I Wish I Knew Before I Started a Business
Text Emily! There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me. But advice is a lot like opinions... Everyone has some AND they're not always relevant and applicable for you. While sparing you my advice, I'm sharing three things I wish I knew before I started as we spark up a conversation and reflect on some of the lessons learned along the way. In this episode: Don't forget to tell them who you are! Some of us know before we try, and some of us have to try to know - what to do if you're the latter There are no shortcuts. I repeat, there are no shortcuts. Failure is a wide, open door, a beginning... not an end. Links and Resources Mentioned: July 2nd Episode "Can Content Creation Be Enjoyable?" TC Burr's YET Podcast and our episode "Content with Character" Thoughts on this episode? Something else on your mind? Let's connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. When not working, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Tue, July 09, 2024
The Ever-Relevant Origin Story: Telling the Story of "I"
Text Emily! Leave Me a Voicemail What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? You may not have some reality-bending origin story. Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant! In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing! What's an Origin Story? What are some recognizable examples of Origin Stories? 6 Reasons telling your Origin Story is important 6 Questions to ask yourself when creating your Origin Story Where to share your Origin Story 5 Tips to help your Origin Stories shine! What to share if you haven't "arrived" yet? Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES with questions to get you started! People-Pleasing Episode from June 18th Bio Builder Freebie Bio Builder Service Strategy Session For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn
Tue, July 02, 2024
Can Content Creation be Enjoyable (and even… FUN)?!
Text Emily! Leave a Voicemail! Do you find the process of marketing and creating content to be exhausting and frustrating? You're not alone! In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment! I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows. In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest! In this episode: What is CONTENT anyway!? What are examples of different types of content we can choose from for our businesses? What are the awesome parts and gifts of content creation (and marketing)? Do you need to be doing all of it? Any of it? Questions to help you bring back the FUN in your content creation and marketing experience And more! Resources Mentioned: TC Burr's YET Podcast Refresh Yourself: Book a Strategy Session with Me! My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn
Tue, June 25, 2024
Making the Most of a Summer Slowdown
Text Emily! Leave a Voicemail! Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro. [Insert overly busy cliche of choice here] Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed. The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out. You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too! In this Content with Character episode: What it means to lean in when everyone else is leaning out 5 Things to focus on when everyone’s on vacation Being intentional with your time to show up better when working and playing An invitation to hone in and refine Encouragement to reconnect and nurture existing relationships Thinking outside trends and tactics Infusing your life with micro-experiments And more! Links and Resources Mentioned My Substack: 104 Experiments "Turning everyday life into a try before you buy" Content with Character Episode: Setting Time Boundaries for Your Business and Life About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Voicemail
Tue, June 18, 2024
The Pants Story: How to stop people-pleasing in your marketing
Text Emily! Send Me a Voicemail! Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! Like ice cream, people-pleasing comes in different flavors and varieties. The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place. In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 5 Common types of people pleasing How people-pleasing shows up in our content and marketing Tangible ways to share about your business, without the people-pleasing! 5 Tips to help you focus on being YOU, no matter what And more! Quotes and Resources Mentioned : 👉🏻 EXTENDED SHOW NOTES Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care) About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, June 11, 2024
Setting Time Boundaries for Your Business and Life
Text Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Why we're so obsessed with time Why your time matters Where Does All the Time Go? My time experiment Questions to consider in setting time boundaries that matter to you Distractions aren't all bad! Examples of setting time boundaries 4 Things to review when time seems to slip through the cracks There's no one right way to manage your time And more! Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!) Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020) Emily' Substack: 104 Experiments Quotes and Questions: “Time is what we want most but what we use worst.” - William Penn “The way we spend our time defines who we are.” - Jonathan Estrin “Juggling everything makes it impossible to enjoy anything." @BeMorewithLess How do you WANT to spend your time? What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? How much time do you need for the things that matter most to you in life? How much time do you need to spend on your business vs. in your business? Books: Four Thousand Weeks | Time Management for Mere Mortals by Oliver Burkeman Deep Work | Rules for Success in a Distracted World by Cal Newport <a href='https://www.amazon.com/Slow-Productivity-Accomplishment-Without-Burnout/dp/0593544854/ref=pd_lpo_sccl_2/147-0746717-9974158?pd_rd_w=uWAqi&cont
Tue, June 04, 2024
How to Un-Despair When You Start to Compare: Turning down the noise of comparison
Text Emily! Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great... But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! A personal story about a recent "compare and despair" moment What I learned about comparison and the information it can provide How to overcome and move through comparison with grace, compassion, gratitude, and action 3 Ways to reframe when you compare yourself 7 Ways to turn down the noise of comparison And more! Resource: Life's Enough - Stop Comparing ZenHabits.Net Article About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, May 28, 2024
Hug Your Customers: Making Your Client the Main Character
Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business? I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way! In the episode: Why does customer service matter? What's the power and potential of having GREAT customer service? What are some examples of bad customer service and how can we do better? Tangibles for content marketing, customer journey, and more to improve your customer service throughout your business The 5 C’s of client experience and customer service And more! Resources Mentioned: Hug Your Customers by Jack Mitchell 👉🏻 EXTENDED SHOW NOTES with written examples About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, May 21, 2024
What is Character? And does it really require "hard work" to build it?
Text Emily! Leave me a Voice Mail In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU. In the Episode: What is character? What does it mean? Is hard work the only way to build it? What are the different "character types" and which one are YOU showing up as in your life and business? How do you discover more about your personality and character? And more! Resources, Quotes, and Other Mentionables: 👉🏻 EXTENDED SHOW NOTES (for Character Types recap and two activities suggested) Stat on podcasting: 90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes. "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." - John Wooden "Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." - Heraclitus "Our ability to handle life's challenges is a measure of our strength of character." - Les Brown "You can tell a lot about a fellow's character by his way of eating jellybeans." - Ronald Reagan ("or Oreos" -me) “Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked Lisa Zawrotny's Podcast: Positively Living 👉🏻 EMILY's BRAND MESSAGING GUIDES About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com <a href='https://emilyaborn.com/
Tue, May 14, 2024
Repurposing Video Content, Audio, Webinars, Workshops, and more!
Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider. In this episode, I cover: Celebrating the Content with Character first birthday: Feeling behind, celebrating our wins and milestones, how consistency pays off, and a big thanks to YOU for being on this journey with me! 🎉 Why repurposing video content and audio is a unique and important step Ideas to take action on right away to repurpose audio content, video content, workshops, webinars, and even your next conversation/client call! And More! Resources Mentioned: Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content Content with Character Episode on Repurposing Written Content 👉🏻 EXTENDED SHOW NOTES More on Content Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book
Tue, May 07, 2024
Repetition vs. Cohesion: Why I want you repeating yourself MORE!
Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?" If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. In this episode: 5 Reasons repetition is effective and important 4 Reassurances if you find yourself repeating yourself How to think of repeating yourself as cohesion vs. repetition The power of repetition for YOU the creator And more! You're not annoying if you're repeating yourself and I hope THIS episode encourages you to do it even more! Reminders: 1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts. 2. There's so much power going deeper vs. wider on any given topic 3. Sometimes now isn't the time, but tomorrow is 4. Repetition helps YOU improve your skills, craft, and refine your messaging 5. Repetition helps you hone in on what you really think, feel, and believe Past Content with Character Episodes Mentioned: Repurposing Written Content Episode About Me, Emily Aborn Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, April 30, 2024
Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content
Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. In the episode: Why repurpose your written content How repurposing your content can help your message through increased visibility, cohesion, and connection Living a simpler life through the philosophy of repurposing Ideas for repurposing your emails Ideas for repurposing your blogs How to turn social posts into other content And more! Resources mentioned: Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI 👉🏻 EXTENDED SHOW NOTES Emily Aborn's Blogs on Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast <a href='https://emilyaborn.com/product/strategysession/
Tue, April 23, 2024
Being Human is Your Secret Sauce! Considerations when using AI in content creation
Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.** In the Episode : What is AI and what's the purpose of it? How are business owners using AI as a tool in their work daily? 5 Things to consider before going all in on AI Why you can't just copy and paste 9 Ways to use generative AI ethically for your marketing and content creation needs And more! Resources Mentioned: Erin Ollila's Talk Copy to Me Podcast Alesia Galati's Podcast Productivity Power Up : Repurposing for Podcasters (10+ pieces of content per episode!) Andréa Jones Mindful Marketing Podcast: The Future of Marketing About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, April 16, 2024
Curiosity Marketing: Creating a curiosity gap that sparks interest
Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: What is curiosity marketing and why it matters The four types of curiosity Tangible ways to bring curiosity into your marketing Three mistakes to avoid when sparking curiosity How to start cultivating your own curiosity more And more! Resources and Links Mentioned: She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity Cultivate Curiosity PDF Download Science Direct Article "...Four Unique Subgroups of Curious People" About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, April 09, 2024
Don't Make Me Choose! How to decide what to share and where to show up
Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! In this episode, I cover: Why choosing matters in the first place (for you and those you're sharing with) How to consider where you are now when choosing what to share Asking yourself where your people are when choosing what to share 5 Actionable ideas for narrowing down what to share 2 Questions to ask yourself when deciding where to show up Emily's 5 G's of making a decision And more! Links and Resources Mentioned: Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast) Content with Character podcast episode "Choosing a Content Strategy that Works for You" Content with Character podcast episode "What Season of Business Are You In? Snag your 90-minute content strategy session About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, April 02, 2024
Four Stories to Share in Your Content: Authentic stories to tell about your business
Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started! Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them. In this episode, we get into four stories to share in your content: Why telling your authentic stories matters The Purpose/Origin Story: what, why, how Behind-the-Scenes Stories: what, why, how Customer Stories: what, why, how Brand Evolution Stories: what, why, how And more! Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES (blog format) Fluke book by Brian Klaas Stories that Stick book by Kindra Hall “Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke "The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal “Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick Christina Granahan's Instagram post example (the hairdresser story) Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney Connect with Me! Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life! Who Am I?<b
Tue, March 26, 2024
Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!
Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the " Plan Your Content with Ease " episode and apply it to creating long-form content. Sharing your client and customer success stories helps you: > Build your credibility and social proof > Help ideal clients find you more easily through strategic SEO > Answer questions about your approach, style, problems you solve, who you help, and more! > Helps people feel seen and heard as they identify with the struggle or challenges > Shows how you take time to listen, understand, and individually problem-solve for each unique situation Topics covered in this episode on sharing client and customer success stories: WHY telling your client stories and showing your work is important How to tell customer success stories with ease Questions you can ask your clients and customers to tell their success stories Industry examples And more! Relevant Links and References: March 12th Content with Character Episode " Plan Your Content with Ease " 👉🏻 Extended Show Notes (blog format) Pitcher Mountain Painting Instagram Post Example LinkedIn Post Example (Amy Perez's Coaching Client) Interior Designer Client Example #1 Interior Designer Client Example #2 Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerd
Tue, March 19, 2024
No One Likes a Copycat!
Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: What it feels like to be copied Six reasons not to copycat Four ideas to help you slow down and avoid copying someone Three ways to decrease your chances of being copied Don't steal "Somebody's Law" ...and more! Resources and Sources Cited: Karen Kenney's Podcast Episode "Giving Credit Matters" Taylor Lunt's Blog on "Somebody's Law" Content with Character Episode: Plan Your Content with Ease Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, March 12, 2024
Plan Your Content with Ease: Four Content Structures to Give a Whirl!
Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Why you might want to implement content structures in the first place Four content structures to consider giving a try The pros and cons of each of the content structures I share Examples of these content structures in action And how to apply content structures for yourself! Resources and Complementary Episodes Mentioned: "Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode "Pain, Problem, Solution: What are they feeling?" Episode "Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure) Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure)) 👉🏻 EXTENDED SHOW NOTES ((blog format)) Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me
Tue, March 05, 2024
Your Business Called! It told me to pass along this message
Text Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement! I provide you with: Benefits of exploring more of life outside of business Ideas on how to have TRUE fun ((vs. what we may think is "fun")) Questions you can ask yourself around how much content you need to be creating and want to be creating right now in your business And a little peek behind-the-scenes at what I'm focusing on the first 100 days of 2024 ((and how it's going for me)) Key Takeaways: There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. There will always be more to do, but the question is how much is enough for me, right now? The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. You may not need to be creating as much as you think you do. Or doing as much as you are. We don’t always need to be chasing, striving, crushing it, hustling, and creating. You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. Resources Mentioned: Catherine Price's book: The Power of Fun: How to Feel Alive Again Alesia Galati's Episode on Listeners to Leads: Where to Look for Podcast Charts, Ranking, and More Article: The History of Marketing dating it back to 1500 BCE Content with Character Podcast Episode: What Season of Business are You In? Co
Tue, February 27, 2024
Client-Contractor Collaboration: The Ultimate Survival Guide
Text Emily! Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other! We'll get into how to be a better client and contractor as we explore: Boundaries - respecting and setting them clearly and upfront prevents resentment down the road Willingness/readiness - why it matters Communication - why overcommunication is great communication! Respect - what does it even mean and how do we show it? Trust - that little feeling that is everything! Things to ask/include in your process to play nice with others What to do when things go awry And more! Links and Resources Mentioned: Content with Character Episode on the Four Agreements of Collaboration She Built This Episode with Kristin Messegee on Trust in Business Karen Kenney's Episode on The Art of Apology The Nice Guys on Business Epiode: Stephen M.R. Covey on Unleashing the Greatness in Others Quotes: "People who feel you trust them perform better" - Stephen M.R. Covey "Being a collaborative contractor and a collaborative client is KEY in a successful client relationship." - Me :) "Overcommunication is good communication." - Lisa Walczak Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast <a href='https://emilyabo
Tue, February 20, 2024
Pain, Problem, Solution: What are they feeling?
Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! I get into: The difference between pain, problem, and solution awareness What your clients are feeling depends on where they are in their journey How to speak to your clients at different levels of awareness Considering where your most recent clients came from Speaking to just one person at a time And more! Links and Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES This month's Content with Character Episodes) The Four Agreements of Collaboration , Getting Picky About Your Collaborations in Business Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (an intense version of Cribbage). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!
Tue, February 13, 2024
Get Picky About Your Collaborations in Business
Text Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d venture to say that almost every business owner I can think of… has to COLLABORATE in some way somehow somewhere along their journey. Collaborations in business include: Working directly with clients Hiring subcontractors or employees Working with other contractors for a client Events and special one-offs (summits, workshops, etc.) Podcast guesting/hosting Speaking engagements Partnerships, joint ventures, affiliate marketing, vendors, and more! In this episode, we’re going to talk about what goes into choosing collaborations as well as being a GREAT collaborator! I'll get into: Types of collaborations in business Why collaboration in business is so important My definition of collaboration Criteria to use when choosing who you collaborate within your business How to be a great collaborator in business! And more! Links and Resources Mentioned: Content with Character Episode) Four Out-of-the-Box Ways to Increase Your Visibility She Built This Episode) Keys to Good Collaborations She Built This Episode) When Collaborations Go Awry Blog Article by Emily Aborn) Keys to Collaboration Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and collaborating with others every day. :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn <a href='https://emilyaborn.com/podcast
Tue, February 06, 2024
The Four Agreements of Collaboration
Text Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz) In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/philosophy by Don Miguel Ruiz and a quick read (to the tune of 138 pages with large text). I highly recommend checking it out if you want some simple, actionable, and life-changing perspective. It's packed full of wisdom and serves as a good template for just about anyone who wants to live a better, more honest, conscious, and fulfilling life. Today, I'm applying it to us as business owners as I show you how to consider the agreements you have with yourself, with your clients, in your marketing, and with others you're collaborating with. We'll answer: What it means to be impeccable with your word How to not take things so personally Why business is a whole lot better when we don't make assumptions How to always do your best And more! Links Mentioned: Jenny Belanger Website Designer of Jenny B Designs and her Creatively Optimized podcast The Four Agreements by Don Miguel Ruiz The Alchemist by Paulo Coelho She Built This Episode "The Four Agreements: In Life and Business" Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and doing our best every day. :) Email: emily@emilyaborn.com Website <a href='http
Tue, January 30, 2024
Business Climate Control: Setting the Temp, Tempo, and Duration
Text Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business. In this week's episode: A few quick thoughts on Chat GPT do's/don'ts What temperature looks like in your marketing and visibility and how to choose yours How to pick a tempo/intensity that feels right to you Choosing a duration, and re-evaluating it at any time And more! Links Mentioned: My new moon-shaped SAD lamp Learn more about my NEW Brand Messaging Guides About Me, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!
Tue, January 23, 2024
Six Styles of Procrastination: How to Navigate Your Procrastination M.O.
Text Emily! One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up. I share traits, habits, and tips for each of the six procrastination types The Detailed Perfectionist The Dream Chaser The Chronic Avoider The Crisis-Maker The Rebel with (or without) a Cause The Busy Bee I would LOVE to hear from you and which one you think YOU are and how it relates to slowing you down or stopping you in your business, marketing, content, and life! And if you need help getting out of your own way around procrastination, I'd love to have a strategy session with you and hash out some things that would work for YOU to keep you going and on track and CONSISTENT. About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to Jason, my favorite person in the whole world. Our little family hails from the backwoods of New Hampshire where we spend time hiking, reading, and occasionally procrastinating :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!
Tue, January 16, 2024
The Cost of Procrastination
Text Emily! Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy. In this episode, which is Part I of II episodes on overcoming procrastination, we'll talk about the costs of procrastination as well as some ways to start getting clear on what you need to do to overcome it for yourself! I'll answer the questions: How can we remove the label from ourselves of being a "procrastinator"? Does being a procrastinator make you lazy? How much time does the average person spend a day/year procrastinating? What are six costs of procrastinating? What do people do when they procrastinate? And more! Tune into the next episode of Content with Character where we get into Part II: Six Styles of Procrastination ((Link coming soon!)) About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!
Tue, January 09, 2024
What's Your Marketing Love Language?
Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. One of the books that caught my fancy was The Five Love Languages by Gary Chapman. In this episode, I’m going to share with you how you can bring your love language into your content and marketing, and tap into the wisdom of all five love languages to create and connect with others. Highlights of the episode: A summary of each of the five love languages: Words of Affirmation, Acts of Service, Physical Touch, Gifts, and Quality Time Practical ways to weave your primary love language into your marketing efforts and content creation Ideas to incorporate all the love languages into your strategy to make people feel more seen, heard, and understood Experiment with them and play with them a bit! What kinds feel most natural to you? Which ones do you want to run for the hills when you try to do it? Where can you get a little help from friends or outsource it to make it effective? Links Mentioned: Lisa Zawrotny's Episode on the She Built This podcast about Love Languages in Business ((COMING SOON)) Lisa Zawrotny's Episode on the Five Love Languages and Self-Care Lisa Zawrotny's Positively Living Podcast Gary Chapman's Book The Five Love Languages EXTENDED SHOW NOTES/BLOG About Me, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter and my love language is helping business owners clearly what they want to say and share their message, vision, business, and expertise with the world! I love helping what makes you YOU and all the gifts, exceptionalness, and talents therein. When I’m not writing for clients or recording podcasts, I’m usually outside in the woods with my dog Clyde, hanging out with friends, or reading a good book. Let's Connect: Email: emily@emilyaborn.com Website <a href='https://w
Tue, January 02, 2024
Discover Your Content Creator Archetype
Text Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. In this Content with Character episode, we’ll cover nine content creator archetypes so you can bring MORE of yourself into this world and overcome the challenges you face around marketing and messaging. In this episode, we'll get into the strengths, pitfalls, and some tips for navigating your content creator archetype: The Reformer The Caregiver The Achiever The Creative Individualist The Investigator The Problem-Solver The Enthusiast (aka the Party Bus Driver) The Heroic Leader The Peacemaker Reach out and let me know which archetype YOU are as a Content Creator! Email Me: Emily@EmilyAborn.com or visit the links belows! Links Mentioned: She Built This Episode with Lisa Dadd on Soul Sales Archetypes Strategy Session with Me, Emily Aborn EXTENDED SHOW NOTES About Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Strategy Session with Me!
Tue, December 26, 2023
Are You Holding Yourself Back?
Text Emily! In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves. We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward. Make this the year you STOP holding yourself back in content creation! In this episode: How perfectionism can hold you back in content creation and marketing How time management and overcommitment can hold you back in your visibility efforts What to do when you lack inspiration or ideas And more! Links Mentioned (in order of appearance): Mahdi Woodard's Instagram post on perfectionism Content with Character Episode: Four Questions to Ask Before Taking on a Project Content with Character Episode: Stop Throwing Spaghetti at the Wall Lisa Zawrotny's Positively Living Episode with Kylie Ota on How to Figure Out your Planning Style Content with Character Episode: Creative Dry Spells - ideas to spark creativity and inspiration BUY FOUR, GET ONE FREE Strategy Session Sale ! Through December 31, 2023 About Me, Your Host Emily Aborn I'm a content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! Podcast host of Content with Character and She Built This Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! Blanket-skirt-wearing, puzzle-loving, sock-obsessed lady living in the backwoods of New Hampshire! Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram LinkedIn She Built This Podcast
Tue, December 19, 2023
2024 Content Predictions: Planning for Your BEST Marketing in the New Year!
Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. Today we’re going to have some fun with my fortune-telling skills as I share my marketing, visibility, and content creation predictions for 2024! In this episode: Where I got the inspiration for this episode! (Thanks, Alesia!) Alesia's five predictions for podcasters: Evergreen Content will Reign Supreme, Video is the Future of Podcast Marketing, Bold and Thought Provoking Content Wins, Information is Abundant. Be Selective, and Listeners (People) Over Downloads (Numbers) My five predictions for your content and marketing in 2024: 2024 is the time to repurpose and reuse, you will stand out by being consistent, it's about the PEOPLE, people, storytelling is (still) King, clarity will be of the utmost importance PLUS: bonus mini predictions/reminders around standing out, email marketing, AI tools, SEO, and more! Links Mentioned: Alesia Galati's Episode of Listeners to Leads: The Future of Podcasting in 2024 My Content Catalyst Strategy Sessions ((Holiday deal through 12.31.23: buy four, get one FREE!)) 👉🏻 I spared you taking notes! Here's the BLOG/Extended Show Notes that go with this episode Connect with Me, Emily Aborn : I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, December 12, 2023
Stop Throwing Spaghetti at the Wall! What's Really Sticking?
Text Emily! Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again. And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine! Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how to let go of the tortellini weighing you down. In this episode, we review your current efforts and visibility, how to honestly self-evaluate what's working (and what isn't), and how to let go of things that aren’t sticking. Ideas on how to get all your marketing and visibility efforts in one place Using both metrics and gut to evaluate and assess Asking yourself honestly whether or not what you're doing aligns with where you want to be going? What you want to be known for? And if you enjoy it? Examples on how I got back in the driver's seat of my own business after doing this activity Giving it a fair shake before declaring it's not working Ways to identify ineffective strategies Letting go with ease and action And more! Resources and Links Mentioned (in order of appearance) : 👉🏻 EXTENDED SHOW NOTES Content with Character Episode What Season of Business Are You In? Lindsay Dreyer's Holistic Evaluation Method Content with Character Episode Taking Inventory Taking Inventory Checklist Nice Guys on Business Podcast with Doug Sandler and Strickland Bonner Strategy Session: Seasonal PROMO - BUY FOUR, GET the FIFTH FREE! What's Sticking Reflection Questions: What went FABULOUSLY? What went just OK? What didn’t go well or even AWFUL? What would you do again? What will you not be doing again? What was worth your time, money, energy, emotions, efforts, and what was not? About the Host: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drink
Tue, December 05, 2023
What Season of Business Are You In?
Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there. James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in plus what actions to take no matter what the temperature is right now! In this episode on the seasons of business: Business cycles are normal How Spring in your business might feel and which actions to take if you're in the Spring season of business How Summer in your business might feel and which actions to take if you're in the Summer season of business How Fall in your business might feel and which actions to take if you're in that season of business How Winter in your business might feel and which actions to take if you're in that season of business Quotes I handpicked for each season And more! Links and Resources Mentioned: She Built This podcast episode with Bri Martinez: The Wisdom in Our Cycles Kacey Hayes Podmakers Podcast Content with Character Episode on Setting Realistic Expectations EXTENDED SHOW NOTES including quotes, detailed description of each season, and more! My Strategy Sessions Questions For Your Reflection: What season is your business in right now? What season do you think 2023 was for your business? What season do you think 2024 will be for your business? Connect with Me, Emily Aborn, Content Copywriter I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn <a href='https://emilyaborn.com/pod
Tue, November 28, 2023
Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing
Text Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business. I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and business. In this week's episode, we're going to talk about big, bold, audacious goals, and setting REALISTIC expectations around our marketing and visibility. What's inside: Three questions to ask yourself to spur big dreaming How the online space can set us up for disappointment Four things to consider when setting realistic expectations around your marketing and visibility efforts Considering your marketing on the whole Perfection right out of the gate is unrealistic One-side-doesn't-fit-all If you build it, they'll come IF... And more! Links and Resources Mentioned: Recent Content with Character Episode on Taking a Break Jessica Terzakis' LinkedIn post on Passive Income Rosemarie Callendar's NEW Podcast Episode #3 "A Simple Strategy to Set Realistic Goals for Your Podcast" Questions For Your Reflection: What do you REALLY want this year in your business? What do you want your business to look like and how does it marry with / complement how you want your life to look? What’s realistic this year for YOU to achieve right now? What steps do you need to get there? Can you nudge yourself just a bit further and dream a smidge bigger? How can you stretch your goals just a little bit more? Make your dream a little bolder and edgier. Connect with Me, Emily Aborn, Content Copywriter I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website <a href='https://www.facebook.
Tue, November 21, 2023
Avoiding Distractions in Your Content (ideas to keep them engaged)
Text Emily! If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays. A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attention for good. We don't want people getting distracted when consuming OUR content, do we!? No! We want their focus and preferably undivided attention. This episode will walk you through some ideas on how to decrease distractions and provide you with some tangible examples for keeping them engaged! In this episode: It's not you, it's them! Well, it's not entirely you... The human brains tendency to wander 47% of our waking hours Creative ideas on keeping their attention and getting them engaged How to avoid distracting people in our content Whether or not ums, ahs, so's, and buts are all that bad And MORE! Links and Resources Mentioned (as promised): Article on Ending Sentences with Prepositions Grammar Girl Podcast Episode with Valerie Fridland (YouTube) Valerie's Book Like, Literally, Dude (Penguin Books) She Built This Podcast Episode on 3 Powerful and Simple Speaking Tips Content with Character Episode on Speaking Tips 👉🏻 EXTENSIVE SHOW NOTES About the Host, Emily Aborn Hi! I'm Emily! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've written for 97+ industries and love helping others increase their visibility, connect with their clients, and open up to creativity in their content. For fun, I like word games, reading, listening to podcasts, and adventuring around New Hampshire with my husband, Jason, and my dog, Clyde. Connect with Me: emily@emilyaborn.com Website Instagram Facebook LinkedIn She Built This P
Tue, November 14, 2023
Give Me a Break! What to Consider Before You Start Planning for 2024
Text Emily! Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is… a pause between reflecting and planning. Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no. That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want. You don't have to go out with a bang and CRUSH your goals before NY Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year Questions to ask yourself (and your business) as you sit back and pause And more Resources Mentioned Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz Mahdi Woodard Instagram Post Taking Inventory Episode Journaling Questions: What do I really want to create? Dear business, how do you want me to share? Who do you want to connect with? Work with? What do you really want to do? How do you best like to organize your time? Structure your weeks? What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely? What does success abundance and a joyful business you’re proud of look like for you? Connect with me, Emily Aborn Content Copywriter I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website <a href='https://www.facebook.co
Tue, November 07, 2023
Four Hidden Benefits of Creating Content
Text Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do! Discover how your content gives back to those experiencing it and to you in this episode. Topics covered: What is content? How to consider why you create content in the first place Your content can change someone else's life 9 Things your content can do for others Four hidden benefits for you, the content creator And more! Resources mentioned in this episode: Content with Character Episode: Speaking and Podcasting for Increased Visibility She Built This podcast Bonus episode with Speaking Tips Blog: Creating Connection through Speaking and Podcasting Simone Seol's Instagram post referenced Quotes: “I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion "Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller "Art is about the maker." - Rick Rubin About Me, Podcast Host and Content Copywriter Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, October 31, 2023
Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱
Text Emily! For up to 75% of the population, public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility, how to find the ever-elusive speaking opportunities, and more! In the episode: How speaking be beneficial for us as business owners as we increase our visibility, develop our thought leadership, and find our voices What constitutes "speaking"? Why speaking is a great way to create connection and infuse storytelling How to find the ever-elusive speaking engagements you crave (from podcasting to stages!) Tips on pitching Tips for overcoming nervousness when speaking Speaking is not just another appointment in your calendar And more! RESOURCES MENTIONED: Podcast Collaboration Group (paid membership) Podcast Guest Collaboration Group on FB (free version of above) Pod Match Innovation Women* CWE , SBDC , SCORE (NH & VT Chapters) Content with Character Episode: How to Pitch Like a Human Linda Ugelow Book: Delight in the Limelight, Linda Ugelow TikTok (speaker confidence tips) Linda Ugelow She Built This Podcast Episode: Delighting in the Limelight More Show Notes! LISTENER THANKS: Robin A., Bonnie, Debbie About Me, Emily Aborn Content Copywriter, Speaker, and Podcast Host I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the wh
Tue, October 24, 2023
Trick or Treat Marketing (Risky Business: Part 4) 🍬
Text Emily! Want to make your content and marketing more of a treat and steer clear of all the trickery out there? In this episode, we’re going to get into three ways to do just that! For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs. What to do When Things Fail (Part 1) What to do When Your Business is Slow (Part 2) Are Ghosts Really so Scary? (Part 3) Today, we're getting into how to make your content more of a TREAT and less of a trick with three ideas to help you: Be more YOU wherever you're showing up in your content. Be kind. Be intentional. Resources Mentioned: My personal Facebook page if you want to see the SCARIEST things people see online and in social media Jessica Osborn's Podcast Episode of "She's the Business" with Lisa Twohig: How to Cut Through the Crowd by Having Fun in Your Content My lame attempt at following an Instagram trend (thank you to my one commenter!) Karen Kenney's "Giving Credit Matters" podcast episode She Built This podcast episode with Alice Karolina "How We Sell Matters" - Ethical Marketing Special Thanks: Kristy and Vicki for sharing! The Muscle Relaxer for your kind review and positive words! About Me (Let's Connect!): I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Don't worry, mom (you're my favorite too!) Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram <a href='https://www.linkedin.com/in/emilyabor
Tue, October 17, 2023
Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻
Text Emily! Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade". But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even contractors? In this week's episode, I wanted to take some time and first share some examples of where I see ghosting happen with connections, clients, and collaborators, then talk about WHY it might happen, and then talk about some ways to prevent it. And when not preventable, what to do about it. We get into: Why there's an increase in ghosting due to a rise in technology Who is guilty of ghosting in a professional setting Reasons collaborators, connections, and clients might ghost Ideas on how to prevent or lessen the prevalence of ghosting How ghosting has almost nothing to do with you, the ghostee What to do about it when it happens And more! While you may be tempted to take it personally or write a story about why they ghosted, what it means about the person doing it, or what it means about you... the truth is, there are lots of reasons ghosting happens. The most likely explanation is almost never that the person on the other end is cruel or uncaring, it might actually be the complete opposite! So, maybe we should just let sleeping ghosts lie… Resources mentioned: Desiree Stanley's Pockets of Knowledge Podcast episode featuring yours truly :) Alesia Galati's Listeners to Leads Podcast and Galati Media Website Connect with Me: I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, October 10, 2023
What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃
Text Emily! Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year. Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them move forward and pick up momentum. This episode will walk you through eight super tangible things you can do when your business experiences a slowdown to help you keep from spinning your wheels AND help to reignite the spark! I cover: What the entrepreneurial landscape is missing right now Factors outside of our control that impact our business/clients Eight ideas for when your business is slow -everything from an honest marketing review to giving yourself a brain break! How to embrace business slowdowns by recognizing what they are And more! Resources Mentioned: Booking a Strategy call with ME! Content with Character Episode on 'Taking Inventory' SCORE Conference for Women in Kensington, NH October 20th Leslie Sturgeon's Roundtables of Inspiration event in Manchester, NH October 18th Simone Seol's post on Instagram I referred to in the episode About the Host: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast . I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, October 03, 2023
What to Do When Things Fail (Risky Business Series: Part 1) 🕷️
Text Emily! These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags. What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all. In this week’s episode, we’re going to talk about what to do when we fail. "What to Do When Things Fail" is part one of my October Risky Business Series in which we'll be talking about: failing, what do to when business is slow, horrific stuff I see in content, getting ghosted, and how to make planning less scary. In this week's episode: The definition of failure Facing the facts and sharing the reality of failure as a part of life and business Two of my best-kept failure secrets Four steps to help you fail forward and move with intention Should you ask for outside help to handle your failures? Do you need to announce when you fail? Resources mentioned: Farnoosh Torabi's episode on the She Built This podcast talking about her new book, A Healthy State of Panic , and the fear around failure. Content with Character Episode on Taking Inventory Hug Your Customers book by Jack Mitchell Rich Roll's podcast with Arthur C. Brooks on Happiness, Transcendence, and Creating Greater Life Satisfaction Connect with Me: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, September 26, 2023
Taking Inventory
Text Emily! My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. The way to start achieving that, I believe, is to let go of all the things that are getting in the way. Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no". I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN! Because you’re just sharing in a way that feels good and what you’re excited about. This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb. In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into: How and why to set time aside to review your visibility and content How to think about your marketing efforts vs. your content creation How to take stock of everywhere you're visible How to realistically (and honestly) evaluate what went well and why, and what didn't! How to provide more resounding "yes's" and clear "no's" in the future Links Mentioned: How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn How to Grow Your Business Faster with a CEO Day She Built This Episode Host Swap with Kim Dawson Emily Aborn's Strategy Sessions 👉🏻 TAKING INVENTORY CHECKLIST About the Host: I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website <a
Tue, September 19, 2023
Make Time Your Friend (instead of just managing it)!
Text Emily! There are tons of tips and tricks out there on time management. A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead. Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME. In the episode: What does it mean to be friends with your time? What does it look like when we're simply managing our time? How to review all your time commitments and evaluate them with clarity Where to put everything you have to do! How to start thinking about your future self NOW and draw a line in the sand And more! Designing the life you want to live tomorrow starts today! Links and Resources Mentioned: Brainz Magazine Article: Don't Manage Your Time - Befriend It! JoAnn Krall's Blog on How to Choose a Project Management Software Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE Content with Character Episode: Four Questions to Ask When Taking on a New Project The Marketing Momentum Lab - kicks off Monday, September 25th! About the Host (Contact Me!) Welcome to Content with Character! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast
Tue, September 12, 2023
THIS or THAT? Five choices to make in your marketing and messaging
Text Emily! Seems nowadays everyone’s got an opinion. Some say do this. Others say do that. If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU? THIS episode will help you do exactly THAT. I'll get into: Defining a niche vs. not Planning your content or letting it RIP! Crafting an elevator pitch, or speaking off the cuff Short content vs. long content Throwaway / garbage content or fine-tuned? BIG thanks to this week's episode idea-generators: Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast Resources and Links Mentioned: The Marketing Momentum Lab - Starts Monday, September 25th 2023 Content with Character Episode Which Social Media Platform is Right For Your Business? Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!) Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!) Simone Seol - Garbage Post Challenge About the Host (Contact Me!) Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd…. I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging. Email: emily@emilyaborn.com Website Facebook Instagram <a hr
Tue, September 05, 2023
How to Get Other People to Talk About YOU!
Text Emily! We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU! If you’re a regular listener, you know that I regularly read listener reviews here on the show. I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard! If I had to guess… that’s what you want too! You want to help as many people as possible with how YOU help them. That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others. In this episode: When does talking about yourself become bragging about yourself? Why ask people for reviews and recommendations Where reviews and recommendations can come from Questions you can ask to make the process simple (and repeatable) How to use the reviews and testimonials Why social proof matters And more! Links Mentioned: 2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time! Complete Show Notes for this Episode Join my email list! About the Host: Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Facebook Instagram LinkedIn She Built This Podcast
Tue, August 29, 2023
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
Text Emily! What’s the difference between talking about yourself and bragging about yourself? Does everyone feel awkward in networking situations or is that just me? When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networking settings, and more! In this episode about how to talk about yourself: How to talk about yourself in a speaking engagement or workshop How to talk about yourself as a podcast guest Things to avoid when talking about yourself How to talk about yourself in a networking setting Three words NOT to start your introduction with when introducing yourself verbally How to own and embrace the fact that we're all awkward and abnormal And more! Links and Resources Mentioned: Content with Character Episode: How to Write About Yourself Content with Character Episode: IS it About You? The About Page Debate My guest feature on Melissa Snow's Your Relationship With Podcast: Your Relationship with Curiosity Marketing Lisa Zawrotny's Positively Living Podcast She Built This Episode: Five Half Truths Keeping You From Living a Full Life with Terri Trespicio About Me, Host Content Copywriter Emily Aborn Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom. Website Facebook Instagram LinkedIn She Built This Podcast
Tue, August 22, 2023
IS it About You? The About Page Debate
Text Emily! You’re so vain… You probably think this About Page is about you… Wait, is it!? Is it not!? Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all! Well, maybe I'll let you draw your own conclusions after you listen... But we will definitely talk about writing your About Page. There are two general camps: The argument that your about page is about you. And the argument that your about page is about your clients. Which is right? Is your About Page about YOU or is it mostly about the clients you’re trying to attract? In this Episode: For most solopreneurs, the About Page is the second-most-visited page on your website What are people looking for when they come to your About Page? What elements does a good About Page include? Does your About Page need to tell your entire life story? How to create a connection on your About Page What else to include on your About Page Resources Mentioned: Last week's Content with Character episode "How to Write About Yourself" FREE Bio-Builder Download About the Host: Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom. Website Facebook Instagram LinkedIn She Built This Podcast
Tue, August 15, 2023
How to Write About Yourself: Bio-Building Made FUN!
Text Emily! So you need to write about yourself? Maybe you’re a guest speaker or going to be on someone’s podcast? Maybe you’re working on your About page or a profile for an organization you're part of? Perhaps you're refreshing your LinkedIn because #SpringCleaninginAugustAnyone? How do you convey WHO you are WHAT you offer and what sets you apart in a concise and memorable way? How do you write about YOURSELF? This episode will help you do just that! In this episode, I get into FIVE questions to ask when writing about yourself, and some tips to pull it all together into a bio that shines and connects with the person on the other side. I share: Why you might need to write about yourself When you might need to write about yourself How to write about yourself by diving into FIVE important questions How to create a MAGIC list that is YOU Tips to weave together a bio and share it in different formats Some quotes on the power of specificity in who you're speaking to and how Links and Resources Mentioned in the Episode: My Done-for-You Bio Spruce-Up Service Julie Eason's Book "The Five Author Freakouts" 👉🏻 My FREE BIO-BUILDER Download 👈🏻 Please don't judge me on the primitive nature of this download. It's a work in progress and I wanted to get it to you in time for this week's episode so you can start moving and shaking right away. See last week's episode on why we sometimes just need to take FAST action About the Host: Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of world's best auntie and dog mom. Website Facebook Instagram LinkedIn She Built This Podcast
Tue, August 08, 2023
Is Cutting Corners Costing You!?
Text Emily! This episode comes to you from the trenches of a recent business debacle that's been building for five years now. It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. In this episode: Announcing the review winner! Congrats to ShopGirl74 A story about my recent MailShrimp disaster and how it all goes back to a domain debacle of 2018 How going too fast can cost us time, money, and energy Asking the right questions prior to saying YES How going too slow can sometimes just be a procrastination feeder or fear-stoking move How to look at in your own business where to take fast action and where to take pause before moving forward Join me in next week's Content with Character episode on "How to Talk About Yourself" which airs Tuesday, August 15th, 2023. Resources mentioned: Blog: 11 Ideas to End the Creative Dry Spell and Get Re-Inspired Blog: How Aligning Copy and Visuals from Day One Creates Consistent Branding Book a Strategy Session with me! About the host, Content Copywriter, Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Online: Website Instagram LinkedIn Facebook She Built This Podcast
Tue, August 01, 2023
Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Text Emily! What does it look like when your social media is "working" for you? The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. Plus, I'll be giving you three ideas for building your business off of social media too! In this episode: A question to determine what your social media "working" really means to you - how to set a more reasonable expectation for it Three reasons your social media might not working for you What to consider around your content and messaging Some simple tweaks to make around mindset, time, and energy in social media Three ways to start building your business off social media And lots of friendly reminders and nudges along the way! Links Mentioned in the Episode Andreéa Jones Savvy Social Podcast: Why Social Media is Not Easy Last week's Content with Character Episode: Which Social Media Platform is Right for Your Business? About the Host, Content Copywriter Emily Aborn I’m your host Emily Aborn and I’m a content copywriter! I write stuff you don't have time to write and take confusing messages and make them simple. In a nutshell: I save you time and angst. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! If you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn She Built This podcast: emilyaborn.com/she-built-this-podcast/ P.S. If you loved this episode, I welcome you to share your thoughts and aha’s with me
Tue, July 25, 2023
Which Social Media Platform is Right For Your Business?
Text Emily! My relationship status with social media is "complicated". I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. I also share thoughts from fellow entrepreneurs marketing their businesses on various social media platforms, and some thoughts on the platforms so you can start clearly defining for yourself where you want to be and how often. In this episode, I help you discover which social media platform is right for your business as we explore: Does my business really need social media? Is social media even worth my time? Facebook personal pages, business pages, and groups What I love about LinkedIn Stats and algorithm changes that affect you and your business What I've decided to do about Instagram Are you on the Threads app? Tips to remember when engaging on social media And more! Resources Mentioned: Kim Dawson’s Sassy Strategist Podcast: Is Social Media Worth My Time? She Built This Podcast: Does My Business Really Need Social Media? Erin’s Article: How to Use Threads as a Podcaster Article: Facebook Organic Reach is Declining Andrea Jones Podcast: Why Social Media is Not Easy Sprout Social 2023 Stats Join me in the Marketing Momentum Lab where we talk all things visibility and help you build your business on and off social media! REVIEW CONTEST DETAILS: Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and you’ll be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I’ll snail mail you something to thank you for being YOU 🙂 About Me, Your Host Emily Aborn
Tue, July 18, 2023
What Does it Mean to Show Up?
Text Emily! Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others) and grow as a human and individual when you decide to get visible and show up. Over the past seven years, I’ve experimented in my own business in so many ways with visibility and connecting with others and lived to tell about it. In this episode, I'm sharing five lessons learned along the way and a hefty dose of inspiration for your own visibility journey: What showing up and visibility means to me Visibility takes time and experimentation You surprise yourself (and others surprise you) when you decide to get visible Visibility is a two-way street You'll have some hits and misses When you decide to get visible... you're more visible. REVIEW CONTEST DETAILS: Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :) About Me, Your Host Emily Aborn Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! Podcast host of Content with Character and She Built This Community Leader/Founder of She Built This Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn She Built This podcast
Tue, July 11, 2023
Creative Dry Spells: Ideas to spark creativity and inspiration
Text Emily! Have you ever taken a ride through the creative Sahara desert? You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. This episode will help you UNBLOCK the creative block and give you some CREATIVE ideas on how to find inspiration and motivation! In this episode, I share: About my review contest (through August 1, 2023) on Apple Podcasts! What can zap us of our creativity (from weather to existential crisis) How deadlines can help and hinder creativity 11 Ideas to spark creativity and find inspiration Tons of creativity-sparking resources for writer's and creative souls Resources Mentioned: The Marketing Momentum Lab - Starts July 31st, 2023: MarketingMomentumLab.com Rick Rubin's Book: The Creative Act: A Way of Being Anne Lammott's Book B ird By Bird: Some Instructions on Writing and Life Storytime Hypnosis with Karen Kenney LIVE Tuesday, July 11th 8pm (ET) Storytime Hypnosis with Karen Kenney REPLAY AUDIOS Erin Ollila's Talk Copy to Me Podcast Episode " Nothing You Write Will Ever Be Good Enough " REVIEW CONTEST DETAILS: Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :) About Me, Your Host Emily Aborn Content copywriter who helps women entrepreneurs bring their messages to LIFE on their web
Tue, July 04, 2023
How to Pitch Like a Human (three tips for podcast guesting and speaking opportunities)
Text Emily! I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key things to remember when reaching out to potential collaborators. In the episode: How podcast guesting and speaking can help you as a business owner to increase your visibility and refine your message How being on someone's podcast or on their stage should NOT just be another appointment in your calendar Three DO's when pitching to podcasters and for speaking opportunities Don'ts you may want to avoid when pitching yourself And an encouragement not to give up even if you get a "no"! Resources Mentioned: Mignon Fogarty's Blog: Six Steps to Get Your Guest to Promote Your Podcast My Blog: How to Be a Guest on More Podcasts She Built This Episode with Alesia Galati and Lisa Zawrotny on Guesting and Hosting She Built This Episode with Angie Trueblood of the Go Pitch Yourself Podcast The Podcast Guest Collaboration Group on Facebook - make connections and pitch yourself! The Marketing Momentum Lab -starts July 2023! marketingmomentumlab.com DOWNLOAD: Emily's FREE, No Optin Guide to Better Guesting and Pitching About the Host, Emily Aborn Content Copywriter and She Built This Community Leader I live to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into cont
Tue, June 27, 2023
How to Create a Storybank for Your Content
Text Emily! We’re constantly hearing and reading about storytelling in business and how we need to do more of it! “Your audience loves stories.” “People connect with stories.” “Tell a story and you can’t go wrong.” Where are you supposed to find all these stories? There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. In this week's episode of Content with Character, you'll learn: What a Storybank is How to create a Storybank for your content How to find stories from your personal and professional life to use in your content And tons more! Resources Mentioned: How to Create a Storybank for Your Business on EmilyAborn.com (Blog) Strategy Session with Emily Aborn (Service) Writing Down the Bones by Natalie Goldberg (Book) Story Stash by Brittany Long (Book) Stories that Stick by Kindra Hall (Book) "Improve Storytelling in Your Business!" (Podcast) "What if My Life is Boring?" by Laura Belgray (Blog) <b
Tue, June 20, 2023
Four Out-of-the-Box Ways to Increase Visibility
Text Emily! Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about in a suit and high heels. Visibility is so much more than I thought it was and I imagine it's more than you think it is too! This episode will answer what visibility is beyond just BEING SEEN and how to approach yours in a unique way. I share about four-out-of-the-box ways to increase visibility: Visibility through Collaboration Visibility through Connection Visibility through Cohesion Visibility through Consistency Links and Resources Mentioned: She Built This Podcast - Keys to Quality Collaborations She Built This Podcast - When Collaborations Go Awry Blog Post: Keys to Collaboration Blog Post: Collaborative CEO Days Marketing Momentum Lab Summer 2023 Group Program DOWNLOAD: Cohesion Audit About the Podcast and Host, Emily Aborn: I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to <a href='https://emilyaborn.us18.list-manage.com/subsc
Tue, June 13, 2023
The Myth of Consistency (three marketing messages giving you the wrong idea)
Text Emily! For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself! We cover: How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode What consistency is and isn't What frequency is and isn't What frequency and consistency have to do with one another Three action steps to being more consistent Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails How visibility is a two-way street How I'm going to WIN at being the best wife, auntie, dogmom in the world And more! About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: <a href='https://www.linkedin
Tue, June 06, 2023
Choosing a Content Strategy that Works for YOU!
Text Emily! In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. We'll discuss how to tie your own business goals for the month together with what your clients need and want. I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in mapping it out on a monthly and weekly basis. I'll answer: What a content strategy is What a content strategy CAN do for your business What a content strategy CAN'T do for your business What a Brand Awareness strategy might look like What a Thought Leadership strategy might look like What a Lead Generation strategy might look like What a Customer Retention strategy might look like How to map out your month and week (simple cheat sheet below) with a super basic content strategy And more! Example Content Marketing Strategy Download (don't judge me, it's just a Google Doc) Book a Strategy Call with me HERE About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.co
Tue, May 30, 2023
How Dandelions Can Inspire Your Marketing: An Easy Content Framework
Text Emily! In this episode, I talk about Dandelions and what they have to do with your marketing. We're actually going to get a little bit into gardening too, but we’re going to start with Dandelions. My logo for my business ( designed by Lindsay Taylor Brand Designer of Taylored Image ) is a dandelion. Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish! This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content. I get into: Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower A simple content strategy that will help your content garden flourish How to consider your foundational content How to consider your helpful content How to consider your personal and inspirational content How to consider your promotional content Giving clear calls to action in a way that's uniquely YOU A reminder of why we need to share promotional content A mistake I see many entrepreneurs make with their content and its impact A month's worth of content ideas And an easy action step to get you started About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join m
Tue, May 23, 2023
Content is a Bridge: Who Are We Talking To?
Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. Topics covered in this episode: Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. Decorating your cupcake - go from vanilla to the flavor of your creation! Deciphering features vs. benefits in what you offer Who are your customers? Get specific! What are they doing right now? Day in the life? And More! About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn FREE She Built This Community: www.facebook.com/groups/shebuiltthis She Built This podcast:<a href='https://w
Tue, May 16, 2023
What's Content Marketing Actually? And Why it Matters So Darn Much!
Text Emily! What's content marketing really? Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory and end up getting stuck. This podcast will answer: What's content marketing? What's the difference between content and copy? What's the same between content and copy? Do you need both content and copy in your business? How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel And more! About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn FREE She Built This Community: www.facebook.com/groups/shebuiltthis She Built This podcast:
Sat, May 13, 2023
Four Questions to Ask When Taking on a New Project
Text Emily! When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"! In this episode, I’m going to give you four questions to ask when taking on a new project. When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot of ideas to get excited about and new things to try. This podcast will walk you through the four questions to ask yourself before taking on a new project: 1) Do I want to do this? 2) Do I have time to do this? 3) Can I do this? 4) Will I do this? You can ask yourself these questions before adding an appointment or event to your calendar, saying yes to a new client. And, they can help you get started in determining whether or not: Something is the right fit for you What you might need before getting started How long you might want to stick with any given thing And what might be standing in your way At the end of the episode, I'll challenge you to take one simple step to propel yourself forward. If, of course, the answer is a resounding "YES"! Links mentioned: Alesia Galati of Galati Media (the amazing human who did my podcast audit) The She Built This podcast (new episodes drop on Wednesdays) About the Podcast and Host, Emily Aborn: The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to <a href='https://emilyaborn
Trailer · Tue, April 25, 2023
Welcome to Content with Character
Text Emily! Welcome to the Content with Character podcast with me, your host, Emily Aborn! This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid. In releasing Content with Character, I’m showing up as my nerdy, wacky, sometimes slightly neurotic, animated, reliable, and creative self because that's what I want to inspire YOU to do too! One thing I see and hear far too often is podcasters, coaches, consultants, small business owners, and solopreneurs who WANT to create more momentum in their marketing, yet they’re trying all of these methods that don’t feel right for them... and as a result, everything feels a bit like throwing spaghetti at the wall. I watch people struggle to create content because they don’t have time, don’t know where to start, don’t feel like they can write, or get hung up thinking they have nothing to say. I hear people who want visibility, but the way they’re being shown to get visible feels icky or disingenuous to them, and that’s exactly why this podcast was created. I’m Emily Aborn, a content copywriter, and a podcaster. I’m extremely passionate about empowering entrepreneurs to get their message and ideas out into the world in a way that’s clear and draws people to work with you who you want to work with too. This podcast will inspire you to take action, to experiment with some unconventional and out-of-the-box approaches to being visible, and I really want to save you time, energy, and headache when it comes to your content creation and marketing. Connect with Me, Emily Aborn: Website - EmilyAborn.com Instagram - @EmilyAborn LinkedIn - Emily Aborn Email - emily@emilyaborn.com Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here ! Please make sure to subscribe, rate, and review the Content with Character podcast!

Content with Character

How to (easily) Create Entertaining, Educational, Actionable Content

Keys to Being Conversational: without being unprofessional or unplanned

Your Brand's Imprint: Defining and living your distinct difference

How to Find Your Unique Brand Voice

The Surprising Perks of Being Random (a lil' bonus episode for you)

3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less

How Your Messaging Helps Set Boundaries & Achieve Your Goals

Know, Like, Trust: Action Steps to Build KLT

Don't Make Them Cry to Get Them to Buy!

What's In it For ME? Focusing on Benefits vs. Features

Making Stories Work in Your Content

Just Say "No" to Bro Marketing

Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business

4 Top Takeaways from 53 Podcast Guest Interviews

Do You Hear What I Hear? The 5 levels of listening

4 Lessons Learned in 2024 to Inform Your Future Marketing

Let's Talk Boundaries! Setting boundaries for life and business

Weathering the Social Media Storm: Navigating what to share when life happens

Your Marketing Blueprint Made Easy(er)

Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!

What a Tattoo Taught Me About Business

6 Ideas to Make Marketing Less Dreadful

4 Creative Ways to "Network" (fresh ideas for connecting with others)

Wait, is that True!? The 4 Gates of Speech for Your Content Marketing

The Four Tendencies for Your Marketing

Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone

4 Buyer Mindsets to Consider in Your Business

The Perfect Blend: Art & Science in Your Business and Website

What to Do When You've Been "Phoning it in"

Adventures in Podcast Hosting (your frequently asked questions, answered!)

Standing Out as a Podcast Guest

Collaborating with Confidence (5 ideas to help you start taking action)

Firstborn Problems: How to Ask for Help (and what to consider before you do!)

Step Aside, Perfectionism! We've got action to take

3 Essentials for a Bio that Sets You Apart

Unhack Your Marketing & Content Creation

How to Know if it's Time to Let it Go

3 Things I Wish I Knew Before I Started a Business

The Ever-Relevant Origin Story: Telling the Story of "I"

Can Content Creation be Enjoyable (and even… FUN)?!

Making the Most of a Summer Slowdown

The Pants Story: How to stop people-pleasing in your marketing

Setting Time Boundaries for Your Business and Life

How to Un-Despair When You Start to Compare: Turning down the noise of comparison

Hug Your Customers: Making Your Client the Main Character

What is Character? And does it really require "hard work" to build it?

Repurposing Video Content, Audio, Webinars, Workshops, and more!

Repetition vs. Cohesion: Why I want you repeating yourself MORE!

Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content

Being Human is Your Secret Sauce! Considerations when using AI in content creation

Curiosity Marketing: Creating a curiosity gap that sparks interest

Don't Make Me Choose! How to decide what to share and where to show up

Four Stories to Share in Your Content: Authentic stories to tell about your business

Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!

No One Likes a Copycat!

Plan Your Content with Ease: Four Content Structures to Give a Whirl!

Your Business Called! It told me to pass along this message

Client-Contractor Collaboration: The Ultimate Survival Guide

Pain, Problem, Solution: What are they feeling?

Get Picky About Your Collaborations in Business

The Four Agreements of Collaboration

Business Climate Control: Setting the Temp, Tempo, and Duration

Six Styles of Procrastination: How to Navigate Your Procrastination M.O.

The Cost of Procrastination

What's Your Marketing Love Language?

Discover Your Content Creator Archetype

Are You Holding Yourself Back?

2024 Content Predictions: Planning for Your BEST Marketing in the New Year!

Stop Throwing Spaghetti at the Wall! What's Really Sticking?

What Season of Business Are You In?

Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing

Avoiding Distractions in Your Content (ideas to keep them engaged)

Give Me a Break! What to Consider Before You Start Planning for 2024

Four Hidden Benefits of Creating Content

Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱

Trick or Treat Marketing (Risky Business: Part 4) 🍬

Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻

What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃

What to Do When Things Fail (Risky Business Series: Part 1) 🕷️