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Spoiler alert: I recently got my first tattoo!

Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! 

Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! 

• Our clients feel overwhelmed by choices 
• How to consider their decision-making process in what you share 
• Building trust through responsiveness, clarity, and connection
• Even if we check all the boxes, they might still say no!
• You never know who's watching and waiting on every word 
• Setting clear expectations for communication
• How to stand out amidst a noisy marketplace by being YOU 
• And more! 

Resources Mentioned:
Link to my Substack (sheer fun, you won't find business chat here!!)
Recent Content with Character Episode: Four Buyer Mindsets to Consider in Your Business

The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME

About Me:
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I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: emily@emilyaborn.com
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