In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.

Key Takeaways:

(05:26) Michael’s B2B eCommerce consulting and training efforts.
(08:13) The distinct expectations of B2B buyers vs B2C consumers.
(10:25) Emphasis on B2B buyers' focus on job-related purchasing.
(15:04) Friction is necessary in B2B purchases and contrasts with B2C.
(19:08) Expectations for a digital buying process in B2B settings.
(21:06) Collaborative buying processes in B2B and stakeholder roles.
(22:22) Integration of sales support and expertise in digital buying.
(24:56) The utility of multiple shopping carts in organizational purchasing.
(26:46) Challenges in B2B product discovery due to complex product data.
(28:45) Importance of guided selling for complex B2B purchases.
(32:56) Potential of AI in enhancing B2B buyer experience and associated.

Resources Mentioned:

Michael Vax -
https://www.linkedin.com/in/michaelvax/

CommerceIsDigital | LinkedIn -
https://www.linkedin.com/company/commerceisdigital/

CommerceIsDigital | Website -
https://commerceisdigital.com/

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#eCommerce #B2BeCommerce #DigitalCommerce